Generate Ideas: Doing What You Love

1. Write your answers to the following questions to identify some of your top areas of passion:

• How do you like to spend your weekends?

• If a long-lost rich uncle wrote you a check for $5,000,000 how would you then spend your time? (after any initial travel & shopping sprees are done)

• What kind of magazines do you like to read?

• What kind of websites do you like to visit?

• What would you do if you knew it was absolutely impossible to fail?

Playing football

Using scooters

Skiing Skating

Travel internationally Swimming

Quality time with friends and family

Reading sports articles

Type text here Going to festivals

Science fiction novels

2. Each of these answers indicates some of your top areas of interest and passion. Circle your top two areas of passion from this list above.

3. Copy each of these top two areas of passion onto the top of the following pages.

4. Write down all of the steps associated with each activity in the STEPS column on the next page (see example below as a guide).

5. Then, as you look at each step ask yourself ‘what do you find annoying or frustrating about this step?’ This will help you identify pain points associated with each step. Write down these pain points in the PAIN POINTS column on the next page (see example below as a guide).

FOR EXAMPLE, if you identified skiing as one of your top areas of passion, some of the steps associated with skiing and pain points associated with each step may be:

STEPS

Rent or buy skis

Put skis on your car rack

Put on sunscreen

Buy lift ticket

Drive to ski slope

Find parking spot

Put on ski boots

PAIN POINTS

Difficult to really know how a ski will perform on the slopes until you try it out

Road grime gets all over the skis when driving

Sunscreen gets in your eyes & stings

Hard to know where to find the best price

Waste hours in highway traffic congestion

Hard to find car once done with skiing

Hard to put on boots below steering wheel

Walk to ski lift Ski boots are difficult to walk in

Take ski lift to top of mountain

Get cold

Select which trail to take

Ski down the trail

Long lines at ski lift cause lots of waiting

The wind always seems to blow hardest when you’re on the ski lift

Hard to know which trails have the best powder

Crowded trails lead to near collisions with other skiers etc etc

Following the example listed above, list your top areas of passion, steps for completing each activity, and associated pain points on the following pages.

Renting or buying shoes

Finding teammates

Finding a good pitch

Too hot to play

Driving to a pitch

Changing into football boots

Losing players

Playing football

Too expensive at times, and you cant know how it'll perform on the pitch

It can be hard to find players and if they actually do play the sport or not

Many pitches are often ruined because of weather reasons or just too much playing on them

Already get extremly exhausted playing football and in hot weather it causes heat strokes at times

Most pitches that are viable to play in are in dessereted areas

Its not comfortable walking normally in these types of shoes, so i have to keep changing before and after a game

Playing constatly makes players lose their stamina which leads to them oppting out in the middle of a game

6. Circle your top four most painful pain points & label them numbers 1 to 4. Write below how each pain point will be addressed 2 years from now? How will it be addressed 5 years from now? Solutions to hopefully 5 years from now manufacturing of football boots will be more common and that will make them cheaper, and there is going to be a standard for them for anyone thats concerned about how they'll perform on a pitch. creating a small sports center that includes a football pitch in every neighborhood, and being able to make reservations ahead of time via an app

Creating an application that makes people sign in as football players, and records their stats and how they play and what position they are to help build a complete team.

There will be huge domes that contain training facilities, courts and pitches and that will help with making it easier to play in standard weather

7. Each of these pain points & solutions are actually customer needs that form the foundation of new business ideas. Circle the top new business idea in your list to review later.

8. Repeat the previous steps on the next page with your other top area of passion.

Buying entry tickets

Parking spots

Playing festival games

Watching stage shows

Going to festivals

It can be too complicated and hard to find festivals that hae themes that one is interested in

Looking for cheap entry prices can be hard

Usually festivals of any kind are very crowded therefore the parking lot will be at maximum capacity As mentioned, festivals tend to be very crowded which makes it hard navigating through the festival

Even the best of festivals dont meet expectations when it comes to the games they offer and they're mostly scams

Most of the the shows are too crowded to enjoy and some of them can be unprepared shows Most if not all foods and drinks being offered in festivals cost more than they actually do

Shopping A lot of shops tend to use fake marketing whcih hurts the product the costumer is buying A lot of unnecassary security checks and false accusing at times Type

9. Circle your top four most painful pain points & label them numbers 1 to 4. Write below how each pain point will be addressed 2 years from now? How will it be addressed 5 years from now?

Creating an application that organizies all festivals that are nearby and lists the prices they offer.

Making entry limited, or having people choose dates to come in and leave after a certain amount of hours so others can come and it wont be as crowded.

Allowing foods and drinks from outside of the festivals or using private food trucks to provide food in festivals.

Having cameras all around rather than doing a security check up on each person that comes in.

10. Each of these pain points & solutions are actually customer needs that form the foundation of new business ideas. Circle the top new business idea in your list to review later.

11. You now have several new business ideas you can come back to, evaluate, and build on. If you’d like to generate more business ideas then continue with Strategy #2 on the following page. If you have already generated all the business ideas you need you can jump to the idea evaluation section beginning on page 19.