Customer profile

After finishing the interviews, we looked over our customers’ answerers and carefully highlighted their jobs, pains, gains

In jobs:

We looked over what our customers, students, trying to do when going to classes, we noticed that many of them have long process to go where they want to be so we wrote them carefully Then we ranked those jobs from most important to least important.

In pains:

We listed obstacles our student face based on their jobs. These obstacles were the most common ones, and surprisingly there were more, and if we interviewed more than 10 customers, we could’ve seen more pains our customer face. But most of them around the listed ones. So, we wrote them carefully then we ranked those pains from most painful to least painful .

In gains:

We listed the positive outcomes the customer segment would experience by using our electric Scooters. We noticed a positive outcome from using our Scooters. Then we ranked these gains from most important to least important.

Customer Gains

Avoid all bus delaying situation

Guaranteed availability for any ride.

You can stop right next to the building.

No need to go out early to go for classes

No need to experience the bus ride anymore.

Not wait in the bus to go through all stations

Customer Pains

Customer Jobs

Get out early to catch the bus.

Look for an empty bus

Find the corresponding bus to your distention.

Wait for the bus for unknow amount of time.

The bus came at specific time so when miss that time, you’ll miss the ride.

Having to walk km or more to avoid bus issues.

Avoiding all possible delaying issues, the bus campus still uncomfortable ride.

Having to wait long time for buses if you go to unusual buildings.

Waiting on the bus to go around all stations.

Value map

The bus usually stops away from academic building, so there’s a need to walk.

Value map

Product and services:

We figure out what are the products and services that create our customers gain and relieve pain. Then we ranked them from essential to nice to have.

Pain Relievers:

We focused in this category on how are our Scooters alleviate our customers pains. Again, we ranked them by essential to nice to have.

Gain Creators:

We wanted to know how would our Scooters create for our customers gains. These gains were ranked from most important to nice to have.

Mobile App

Electric Scooters

Customer service

Leaving anytime and arrive early.

The availability for scooters at anytime

The complete control on the ride time & road.

Pre booking for the Scooter.

All time customer service .

Enjoying the easy Scooter ride.

Scooters are fast, guaranteed time arrivals between 3-5 minutes

Garneted /7/24 availability for rides.

Multiple stations very close to students housing & academic buildings

Not dealing with dangers uncomfortable rides.

An MVP (Minimum viable product) is a basic, launchable version of the product that supports minimal yet must-have features (which define its value proposition) The purpose of building an MVP is to launch a product quickly, based on an established idea, with a small budget. And in our case, we didn’t want to simply make a small version of our product, we wanted to learn & validate our product with the least amount of effort and resources. Hence, we developed this approach:

Step 1, to know the problem and the solution:

By asking the main question which is “what exactly the main problem our MVP meant to solve and what are the user’s solution for this problem”. And we found out that our MVP meant to solve the students’ issues with the buses, and by asking few questions to our users we found answers such as “buying a new bicycle” or simply “waking up early”.

Step 2, to identify what MVP features the MVP to have:

We divide each feature by four categories which helped us defined what our minimal product consist of:

1- “Must have”: Clear idea on what the finale product will do.

2- “Should have” : A user interface that illustrates how the mobile app would look like.

3- “Could have” : Small interaction program of the main program, one sample of the electric scooters that user can see.

4- “Won’t have” : A final functionate app that needs good software company to develop

Step 3, MVP approach selection:

Based on the idea we wanted to validated and on the available resources we have decided the type of MVP we’ll launch, and we found out the best one is the “no feature MVP approach”, which basically have no main features the customer see yet he/she would have clear idea about the product from the MVP to give valuable feedback to the product.

Step 4, MVP launch:

In the step we launch our minimal viable product which was 5pp slides explaining the idea of our product + basic interface demonstrating how the app would look like. Here the customer could feel, yet not the deep functions, the product and understand how will it work. We tried to focus on our value map which helped us to connect more with the customer segment to get clearer feedback.

Step 5, Interviewing the customers:

In these 5 interviews, customers” KFUPM student” liked the idea and they wanted to experience the product impatiently. Yet to validate our MVP and to understand it in a larger scale, we created 7 questions, that was mostly open-ended question which was mainly to help us write down the customer’s notes to help us test the minimal product and scale it to the final product. After providing the customer with the MVP we asked them the questions, and their answers were surprisingly similar. Hence most common answers were arranged from 1-3, on the number of frequent answer.

1. What is your main goal in using our product?

Not getting late to classes (4). Go to far places on campus (1). Not dealing with buses anymore (1).

2. What is preventing you from achieving this goal?

Waking up so late (5).

3. What is the greatest concern that you have about our product?

I’m afraid that I’ll fall and hurt myself (4). It suddenly stops (2).Not enough Scooters for everyone (1).

4. Do you feel our product is worth the cost?

Yes indeed, its worthy (5). Only on occasional days when I’m late (1).

5. What feature could help make your experience better?

Helmet (4). More speed (1). Charger (1). Basket (1). More stations (1) More Scooters. Lights (1).

6. How likely are you to recommend our product and why?

Yes very because of its cheap price and its time efficiency (4) Maybe but I need to try to try it first (2).

7. How easy did our product make it for you to solve your issue?

Yes indeed it would solve my transportations problems easily (5). It give me the choice not to experience the bus ride anymore (1).