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Telling Michigan’s Best Stories
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GRAND RAPIDS | KALAMAZOO | MUSKEGON | 6.25.23
When we chose the stories for this edition, all the events and dates were accurate. As always, find the mostup-to-date information on the business/event/activity website, Facebook page or other direct information source.
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RYAN BOLDREY | rboldrey@mlive.com
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hen it comes to 45s, the artist’s favorite side of the record is typically the B-side, Mike Williams said. “That’s where the artistry is, the passion is,” he said. “The A-side, that’s the producer’s pick.” Williams knows a little something about producing and writing music. Like his cousin, Kevin Williams, he’s been in the music industry for two decades — both as a producer and in the Kalamazoo-bred hip-hip trio Dezert Eez. Now the cousins, along with friends and fellow Western Michigan University alumni Steve Perry and Matt Bond, are putting their artistry and passion on display in a different way — by opening a new restaurant. The group opened B-Side Social House, near WMU’s campus, in late March. With one eye on a late-night menu and the other on providing breakfast and lunch, the four former Broncos opened where Ramen and Rice used to be, at 227 W. Michigan Ave. Located next to the Old Goat Tavern and across from the busy Campus Pointe Plaza, B-Side offers an eclectic menu, mostly dreamt up by Perry, with prices between $10 and $14 per meal. “We’re about daring to be different, coming up with the things that will make us stand alone and stand out,” Bond said. “And being a smaller place, that’s what we’ve got to do.” INFO That means menu items like the already-popular Pearl For more information, visit Jam — a deep-fried peanut bsidesocialhouse.com or butter and jelly sandwich call 269-459-1117. Check on sourdough, topped with a out B-Side’s Facebook page dusting of powdered sugar. or Instagram page for daily The Pearl Jam isn’t the only specials and other updates. musically inspired name. There’s the French Montana dip and fries — an aioli hoagie roll with roast beef, sauteed mushrooms, onions, green pepper and pepper jack cheese. For spice lovers, there’s the Kane Brown spicy southwest wrap, loaded with crispy fried chicken, mixed greens, tomatoes, southwest ranch, flash-fried jalapenos and cheese. In the mood for breakfast? Try the Outkast Big Boi, featuring two eggs, two pieces of bacon and sausage each, two hashbrowns and two pieces of
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wasn’t available nearby for students at the school they attended 20 to 30 years ago. There are other late-night food options across the street at Two Fellas and at DP Dough, but the focus at B-Side is serving food toast. not offered anywhere nearby. Or go for the The late-night menu features smash burger De La Scramble Bowl, sliders, fries, wings, tacos, the B-Side breakfast with three eggs scrambled burrito, Fat Man Fish and more. with crispy bacon and seasoned “We spoke to the students about what they waffle fries topped with onions, green wanted. They wanted breakfast,” Williams said. peppers and cheese. B-Side offers free Wi-Fi and welcomes students In addition to an already-robust menu, you to hang out, throw in their air pods and study, never know what might be on special. It could be Bond said. something like the Elvis Toast, which is French On the beverage front, in addition to freshtoast topped with peanut butter and bananas. roasted Kalamazoo Coffee, B-Side offers canned Something cheesy? There’s the Drizzy Drake La Colombe coffee lattes and Kirkland cold brews, grilled cheese, made on sourdough and stuffed with sparkling ICE drinks, Fairlife protein drinks, an mozzarella, Colby Jack, cheddar a fresh tomato assortment of juices and Celsius and ZOA energy slice and drizzled with a balsamic glaze. drinks. The music theme doesn’t stop there. Don’t forget the B-side add-ons on the menu, Walls are such as the waffle fries, sweet potato fries, hash filled with browns, breakfast meats, Granny record displays, grits, buttermilk featuring biscuits and toast, covers and the depending on the time accompanying of day. — you guessed Heading into their it — B sides first summer, B-Side’s of each. From summer daytime Elton John and hours are 10 a.m. to 6 Led Zeppelin p.m. Tuesdays through to the Beastie Fridays and 10 a.m. to Boys, War, 4 p.m. on Saturdays. NWA, Pink Breakfast stops at noon, Floyd, with the exception of Nipsey, the the weekend, when it’s Allman currently available all day. Brothers and Lunch starts at noon daily. 2Pac, there’s B-Side reopens with a mix of classic rock and rap its late-night menu on display. from midnight to 3 a.m. “We’re trying to hit every one of your senses,” Thursdays through Saturdays. Bond said. “We’re trying to stimulate the visuals Those hours will be expanded with breakfast with the music aspect and then trying to hit the starting at 7 a.m. when students return in the fall. auditory with playing music that complements Once staffing is rounded out, B-Side may also stay that and tying it into stimulating your palate.” open straight through on the weekends as opposed The four friends, along with a silent partner in to closing before the late night. Detroit, opened B-Side to offer something that
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Telling Michigan’s Best Stories Join us as we explore Michigan to find the best our state has to offer. Follow along as we travel to find and tell stories about Michigan’s best adventures, foods, events, nature, innovations, businesses, and communities. Your source for feel-good, positive Michigan news. Find us on MLive.com/MichigansBest and our social channels.
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