University challenge: AUS Chancellor Bjorn Kjerfve The ambitious plans of American University of Sharjah, according to Chancellor Bjorn Kjerfve
As the American University of Sharjah (AUS) pursues its goal of being the region’s leading research institution in the next five years, Chancellor Björn Kjerfve reveals some major developments that AUS will bring about in the field of education. He tells Arabian Business about the plans to create the UAE’s version of the Silicon Valley and establish interdisciplinary PhD programmes to propel the university – and the nation’s youth – into the future. How do you manage to attract such a diverse student population? We like to think it is the quality of the institution in terms of education, teaching, and research. Also, the fact that we are merit-based and provide an American-style education in the Middle East makes us pretty unique in the region.