Collection of my work
Serco Leisure, Marketing
One of the UK’s leading national operators of indoor and outdoor leisure spaces from elite sporting facilities through to local community leisure centres
Brand Guidelines
Serco Leisure, publicly known as More Leisure, provide leisure services on behalf of Community Leisure Trusts, local authorities and Sport England.
The design team worked in partnership to bring a new brand style together. Collaborating and sharing project ideas as new materials were required across the estate, such as campaigns, exterior and interior graphics, wayfinding and signage. Once the brand began being implemented across Serco Leisure my ownership was also to bring the work together, to form the style guide for the business.
MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE 18 TYPOGRAPHY These settings ensure readability, legibility, and make everything more pleasing the eye. As general rule the leading for headings should be equal to the text point size. For example the text ‘40pt’ the leading should also be ‘40pt’. The leading body copy text should be set auto. KERNING AND The kerning fonts should be set ‘optical’ and tracking should be set ‘0’. MEMBERSHIPSFITNESS Ihitat re diti culluptatur, consequi con nihicia At Westhoughton Community Leisure Centre we’re all about healthy lifestyles for everyone. Our friendly, expert team here to help you reach your fitness goals, and have fun along the way. Whatever your age or ability, you’re more than welcome. Come join our fitness family start your free all-inclusive day trial today! MuseoLeadersSans 300/900 MuseoBodyOpticalTextSans 300 Optical 6 WEEKS MEMBERSHIPOF 6 WEEKS MEMBERSHIPOF Campaign Headers equalOptical font sizeMEMBERSHIPSFITNESS MembershipsFitness Sub MuseoHeadersSans300Optical MembershipsFitness healthier and happy you Highlight Text Market Pro Regular Optical MORE LEISURE Brand Guidelines June 2022 MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE OUR MISSION To encourage our communities to be active. To support, motivate and educate individuals on the benefit that regular movement provides towards positive mental health, well-being and happiness. MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE TAGLINE Local leisure, sport and physical activity services can help people to live longer, healthier and happier lives. Through our centres and gyms, we encourage all ages and abilities to ‘do more’ and have a healthy active lifestyle. When we produce collateral that doesn’t have reference to relationship with trust, we use the sign off ‘Let’s do MORE’. This helps to reinforce the use of the word ‘MORE’ so that makes sense when seen in other contexts. MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE COLOUR PALETTE CORE COLOURS Our colour palette is used define the leisure, sport and physical activity services we provide. They should be used across all channels market. CMYK 38/0/100/0 RGB 180/204/4 FITNESS CMYK 0/0/0/0 RGB 255/255/255 HEX #FFFFFF WHITE CMYK 80/9/30/0 RGB 1/164/181 CMYK 56/4/16/0 RGB 116/195/213 SWIMMING CMYK 0/76/55/0 RGB 235/92/93 HEX #EB5C5D HIGHLIGHTS CMYK 0/0/0/90 RGB 64/64/64PANTONEGREY0/0/0/15TBC HEX #E3E3E3 LIGHT GREY UNIFORMS Black Cooltex Jogging Bottoms Black and blue panelled performance top. Black Leggings MORE SWIMMING SWIMMING TEACHER UNIFORM Red Cooltex Shorts LIFEGUARD Back print MORE SWIMMING MOREYellowSWIMMINGembroidery LIFE GUARD UNIFORM MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE 32 LEISURE CENTRE SIGNAGE Signage uses Pantone 419C and white. INTERIORS - WAYFINDING Pool ChangeDry Change & GymToilets&Studio G First Floor StudioGym Ground Floor Pool Change Dry ToiletsSaunaChange&Steam 1 First Floor ChangeStudioGym Ground Floor Pool Change Dry ToiletsAccessibleSaunaChange&Steam 000C 255/255/2550/0/0/0White#FFFFFF MORE LEISURE - HEALTH & FITNESS MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE MORE LEISURE - SWIMMING COLOUR USE When specifically talking about swimming we use the colour examples the right. MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE 21 MORE LEISURE - ANNOUNCEMENTS & OUTREACH mansfieldleisure.com COMING SOON NEW! Fun indoor climbing zone Kids’ party room Swimmer safety monitoring system mansfieldleisure.com COMINGSOON Rebecca Adlington Leisure Centre Cycle Studio mansfieldleisure.comupgrade COMING SOON Oak Tree Leisure Centre NEW! MORE LEISURE BRAND GUIDELINES JUNE 2022 PAGE 30 INTERIORS - GYM Exterior and internal gym graphics. Gym walls/spin studio Paint References Dark Grey (to replace the lime green when/if possible) Tikkurila Luja 7 – Deco Grey 1941 Light Grey (used in moderation ie as a highlight wall) Tikkurila Luja 7 – Deco Grey 1938 If touching up existing lime green walls (however we are looking to phase this out over time) Dulux 90yy 48/500 (dark lime green) Dulux 88yy 71/380 (light lime green) Paint supplier 07557scott.templeman@kentblaxill.co.uk111569 PANTONE 000C White CMYK 0/0/0/0 RGB 255/255/255 HEX #FFFFFF WHITE PANTONE 419C CMYK 0/0/0/90 RGB 64/64/64 HEX #404040 GREY PANTONE 7710C CMYK 80/9/30/0 RGB 1/164/181 HEX #01A4B5 LEISURE PANTONE 382C CMYK 38/0/100/0 RGB 180/204/4 HEX #B4CC04 FITNESS
Leisure Centre Membership Campaign
Created the January campaign concept for More Leisure centres. Multiple sets of materials were required, to cover a variety of memberships across 38 leisure centres. Four variations were created: Gym, Swim and Classes. Gym and Classes and Swimming only.
Digital Outdoor Adverts / Email Items / Social
materials:
Marketing
Media 10 second Instagram reels with music Facebook Website graphics Emailers Digital advertising
January
Membership Campaign Printed materials: Posters / Leaflets / Outdoor Banners / Popup Stands LeafletsBanners Internal notice board posters
Leisure Centre Student Memberships
Designed and produced membership advertising for More Leisure centres. Leaflets / Posters / Pop Up Stands / Digital Newsletter Headers / Social Media
Innerva Health Studio Launch
Oak Tree Leisure Centre in Mansfield launched the UK’s first Innerva Health Studio. Featuring ten pieces of power-assisted equipment to improve the health and life outcomes of people, particularly older adults. Designed and developed the Innerva Health Studio materials in the More Leisure brand style. Posters Pop Up Stands Digital Newsletter Headers Social Media
Environment Graphics / Equipment Instructions / Leaflets /
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then pushed away from starting position (rowing action). chest press. Handles feet be placed foot Combines exercise for major muscle groups the heart and lungs helping raise energy levels and increase oxygen supply the cells. Involves upper and lower body for many muscle strengthened and metabolic rate increased. good burning exercise combination. This machine helps strengthen muscles associated with walking &CHESTLEGS 1 2 Muscle groups activated Machines Deltoids, (shoulder muscles–epilets). Also focuses on the larger muscle groups of will give definition, shape and strength upper back, shoulder and thighs. will also aid and improve posture whilst shaping legs. great cardio-vascular exercise. This machine exercises muscles used for climbing stairs and reaching activities (such as opening cupboard doors and reaching for items) CLIMBERSEATED Lat Pulldown Ups then ‘pressed’ above Hip Flexion and2 3 Muscle groups activated flexion extension the upper limbs. This exercise will promote strengthening The quadriceps group of four muscles which pass down the front thigh. They enable straighten the actions are essential for everyday activities such moving from sitting standing, walking and climbing stairs. important reaching and carrying with daily tasks such pushing from chair and will help improve appearance This machine helps improve fitness and increase lung capacity CYCLECROSS mobilising both hip and knee joint and buttocks. Rectus Abdominus (most superficial abdominal muscle) contracts during the sit up motion and the this sometimes problematic area. back extension follows the sit up which targets the back extensors. (Erector Spinae). These muscles Exercising these muscles will help to strengthen the back and therefore prevent lower back pain. Overall the effects leg press will give and upper legs. Tightens abdominal muscles CRUNCHERTUMMY exerciser grips the returning the starting position. Sit Ups Hip Flexion and Hip Extension Flexion), before the legs are straightened extend the 2 Muscle groups activated MachinesMachines The pullover provides combination of stretching and strengthening effects. and strengthen the muscles the abdomen the rectus abdominis, obliques and the deep include the erector spinae and multifidus groups. Collectively, the muscles of the abdomen and the back promote good posture, this activity. These include the hamstrings and gluteal muscles which play important role the ageing process and the impact of certain conditions. Maintaining good flexibility Good mobility the shoulder joint essential reaching and carrying activities. This exercise will stretch anterior structures tightened people with limited mobility. Tightens abdominal muscles Muscle groups activated PULLOVERAB Firms inner and outer thighs, helps to develop, improve and shape chest and shoulder areas. Increases mobility the exercise targeting the pectorals, (chest muscles) and rowing type exercise for are performing exercises both abductor and adductors, trimming hips and thighs. Strengthens muscles used which help maintain balance FLYS THIGHS& Muscle groups activated Upright Seated Row pulled back far starting position. Hip Adduction legs are startingreturningsupportsplacedwhichthepoint. Hip Abduction closed position. The legs are spread apart point. 1 3 4 Leaflets Equipment instructions Digital
Website Banner - Family Fun Days Out #428cc1 JERSEY AQUASPLASH SUMMER CAMPAIGN AUGUST 2022 media versions will Adam is back leave. Aqua Splash Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sem urna, dapibus eget vehicula non, hendrerit vehicula elit. Mauris porta rhoncus neque at aliquet pulvinar, vulputate eleifend leo lobortis. Aqua Splash Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sem urna, dapibus eget vehicula non, hendrerit vehicula elit. Mauris porta rhoncus neque at aliquet pulvinar, vulputate eleifend leo lobortis. aquasplash.je The Waterfront Centre, La Rue De L'Etau, St Helier, Jersey, JE2 4HE Tel:JerseyAquasplash 01534 734524 WHATE VER THE WEATHER! BOOK WITHABOOKSWIMUSTODAY! aquasplash.je The Waterfront Centre, La Rue De L'Etau, St Helier, Jersey, JE2 4HE JerseyAquasplash 01534 734524 POOLS • SLIDES • WAVES • OUT OOR POOL at WITHABOOKSWIMUSTODAY! Advertising - Family Fun Days Out AquaSplash, Jersey is a desitination leisure centre with a large pool, beach pool with wave machine, flumes, water features and more. The venue is one of the top attractions in Jersey. Designed print and digital advertising to promote family activities to local audiences and visitors to Jersey during the summer season. JERSEY AQUASPLASH SUMMER CAMPAIGN AUGUST 2022 FAMILY FUN DAYS OUT! POOLS, SLIDES, WAVES & OUTDOOR POOL BOOK TODAY! FAMILY FUN DAYS OUT! Website Banner - Family Fun Days Out #428cc1 Printed and digital advertsSocial Website graphics
Contravision - Large Format Graphics Designed exterior and interior graphics for AquaSplash, Jersey. Creative reflects More Leisure brand guidelines. @10% Actual size (output @1000%) x1 770 x EDITABLE425mm ARTWORK AND TEXT x4 885 x 420mm (Bridge) PARTIESCHILDREN’SLESSONSSWIMMINGCLASSESWORKOUT Book any of our activities today! ping you happy, healthy and act EDITABLE ARTWORK AND TEXT x5 1845 x @7%845mmActual size We o er a fantastic range of memberships for all ages and abilities FITNESS for EVERYONE Book any of our activities today! Keeping you happy, healthy and active Interior pool window graphics
Pool Environment Graphics
Basingstoke Aquadrome is quite an old tired centre. The lagoon urgent of
pool with flume slides was in
need
a refresh. On visiting the site and speaking with the client I was tasked to bring some colour and fun into the area. Poolside Environment Graphics / Reopening Advertising 1244.3mm 1720mm 3820mm 3016mm Bridge Steps Wall Size 3820 x 1720mm 150mm Installation day Graphics that were placed poolside on pillars and other surfaces Printed posters and socials
Stadium Contravision
Stoke Mandeville Stadium, known worldwide as the “Birthplace of the Paralympic Movement” and the National Centre for Disability Sport, by WheelPower, the national charity for wheelchair sport. The front of the stadium required branding as More Leisure. Promoting facilities and sports, showing being active is for all abilities.
HERESTARTSJOURNEYFITNESSYOUR THE HOME SPORTOF 10%ARTWORKactual size DOUBLE DOORS Window door glass height unknown. DOUBLE DOORS Window door glass height unknown. MAIN ENTRANCEOUTSIDESEATINGAREATOCAFE ACCOMMODATIONCAFÉ WELCOME To the birthplace of the Paralympic Movement STOKE MADEVILLE STADIUM GUTTMANN CENTRE JOURNEYFITNESSYOURSTARTSHERESTARTSJOURNEYFITNESS MAIN ENTRANCE DOUBLE DOORS Window door glass height unknown. ??? DOUBLE DOORS Window door glass height unknown. ? ? Frosted ChevronsFrosted Chevrons ENTRANCE OUTSIDE SEATING AREA TO CAFEAREA TO CAFE OUTSIDE SEATING AREA TO CAFE Product offering is in alphabetical order Product offering is in reverse alphabetical order White vinyl cutout lettering on clear glass
Brand Caretaker
West Midlands Cycle Hire. Available in Birmingham, Coventry, Sandwell, Stourbridge, Solihull, Sutton Coldfield, Walsall and Wolverhampton. Providing the company with a range of marketing requirements. Each carefully adhering to their brand guidelines, including designing and developing the EBike branding. Digital Adverts / Social Media / Gazebo Awning / Electric Bike Decals / Promotional Giveaways Designed and developed the EBike branding and launch materials EBike decals Returning to cycling? no sweat. WMCycleHire wmcyclehire.co.ukGet ready to ride Download the cycle hire eBikesappAVAILABLENOW butCyclingeven easier! WMCycleHire wmcyclehire.co.ukGet ready to ride Download the cycle hire eBikesappAVAILABLENOW
Brand Caretaker
LAUNCH GIVEAWAYS -
WEST MIDLANDS CYCLE HIRE 2021 2SERCO LEISURE
BUTTON BADGES Button Badge 25mm Unsure if the repeat bolt pattern will work at this size so have also provided a version without.
Designed promotional items and giveaways for West Midlands Cycle Hire. WEST MIDLANDS CYCLE HIRE 2021 5 CONCEPT Landscape 90mm90mm Finished Pin Die Cut Finished Pin Die Cut