OPTIMIST MANIFESTO AN
2025 SUSTAINABILITY REPORT
THIS IS WHY WE DO IT Because outside is beautiful, even if the world doesn’t seem to value its beauty. Because we’ve stitched too many jackets to treat things as throwaway. Because we’ve seen the outdoor sparks that a £500 award can ignite. Because every patch, every volunteer day, every rehomed wetsuit makes a difference. Because progress happens while you’re not looking. Because we’re not here to be the biggest but to do what we believe in.
10 YEARS
Because making good gear — gear that lasts, that gets fixed, that gets passed on — is the antidote to consumerism.
AND COUNTING OF ALPKIT FOUNDATION Every order opens up the outdoors to someone new.
ALPKIT DESIGN AWARDS
Because we make mistakes and keep going anyway. Because our customers care. Because we live to be outside and actually we don’t have a choice.
Meet Sigma Our fully recyclable performance waterproof. Monomer construction from 100% post consumer waste recycled polyester. Designed with wet weather performance, cross-over use and circularity in mind.
WHATS INSIDE: PRINCIPLES IN ACTION Reduce reuse repair recycle PAGES 6 - 9
Respect our environment PAGES 10 - 14
Give back
PAGE 15
Build a better business PAGES 16 - 19
Work with people we believe in PAGES 20 - 21
Treat animals humanely PAGE 22