A SUITE OF CREATIVE CONTENT SERVICES
THE PLATFORM The Allie Way is a lifestyle platform providing original content produced by Allie Merrick in the following categories: wine, food, film, fashion, art, music, beauty & travel. Viewers are invited to live vicariously through Allie’s lens as she explores new places & products with engaging experiences.
www.theallieway.org
The Allie Way is a mobile friendly site where all content is published and social media feeds are channeled. In addition to the website, an online publication entitled ‘AWESOMESAUCE’ is produced with interactive links to additional content and sponsored material.
THE PRODUCER Allie Merrick is a social entrepreneur. As a content producer & campaign developer, she publishes original material in the form of integrated blog posts, photos and videos. Making her mark as an online personality in the wine industry via My Wine Words (an online video series where wine is defined in words of her own), she now works in a variety of verticals providing brands with an engaging voice and eclectic visuals to have their story seen and heard.
THE STATS WEBSITE 450 DAILY AVERAGE VISITS PER DAY
TWITTER 29,000 FOLLOWERS
FACEBOOK 2,100 2,000 FOLLOWERS
FRIENDS
ISSUU PUBLICATION 1,700,000 VIEWS
THE SERVICES: BRAND AMBASSADOR PROGRAM To provide brands with effective and engaging exposure via The Allie Way, a BRAND AMBASSADOR PROGRAM has been developed. An exclusive and limited group of brands will be featured and represented by Allie Merrick across a number of channels. A one year agreement will provide consistent and ongoing exposure with a number of opportunities at one fixed rate.
MONTHLY BLOG POSTS QTY: 12 POSTS DESCRIPTION: Allie will post about your brand in words and ways of her own. If you prefer, however, you may provide the prompts/directives for her to follow.
MONTHLY FULL PAGE ADS QTY: 12 ADS DESCRIPTION: The official online publication for The Allie Way, ‘Awesomesauce’, will be published monthly beginning March 2014. Each month, you will receive a full page ad with interactive links to your website.
WEEKLY POSTS ON SOCIAL MEDIA QTY: 52 POSTS DESCRIPTION: Allie will post about your brand on both Facebook and Twitter once every week with links to your website.
PERMANENT POSITION ON HOMEPAGE QTY: 12 MONTHS DESCRIPTION: You may choose to have your logo or an online ad placed on The Allie Way homepage with a link to your website. In addition to 12 months of exposure and representation, Allie will be open to representing your brand at engagements of your choosing (depending on availability) at a negotiated rate.
THE SERVICES: INTERACTIVE VIDEOS Partnering with video technology provider, GRAVIDI, Allie is able to produce interactive videos that give the audience an opportunity to engage with what they see on screen with a single swipe (on the iPad app) or one click (via the online video experience). Featured brands benefit from the following: sales opportunities (purchase links), branding opportunities (embedded links to website) and customer acquisition (email registration).
Platform Options: - iPad App - Embedded Online Video
Participation Options: A) Sponsor An Interactive Video Embed your brand in relevant content produced & published by The Allie Way. A clickable image of your logo will be embedded in the video. When clicked, an interactive ‘Hot Spot’ will pop up where your content (text, photos, videos, & links) will be presented. Placement: The player will be embedded on The Allie Way website (www.theallieway.org). You may also embed it on your site and any other site(s) you choose. Format: Embeddable Online Video, iPad Video (via GRAVIDI/The Allie Way Channel)
B) Create Your Own Interactive Video Allie will design/develop an interactive video experience for your brand. You may elect to provide an existing video or to have a new video produced via The Allie Way. Interactive ‘Hot Spots’ will be added to the video where text, photos, videos & links will be embedded. Format: Embeddable Online Video, iPad Video (via GRAVIDI/The Allie Way Channel)
THE SERVICES: ONLINE PUBLICATIONS Share your brand’s story in an online publication that your audience can click, share and download. With text and photos formatted to tell your tale, Allie produces online publications with a variety to serve a variety of functions including the following: branding, marketing, advertising & sales.
TO LEARN MORE CONTACT ALLIE MERRICK.
www.theallieway.org