IF THE TIE FITS: The Story

Here’s the story…

IF THE TIE FITS™ raises awareness for causes and funds for organizations with a line of Awareness Ties™.

With an iconic product and intuitive platform, IF THE TIE FITS is reinventing how organizations and causes raise funds and awareness. Through a simplistic web interface & integrated app IF THE TIE FITS is taking fundraising to unprecedented levels with a turnkey solution for stand alone & supplemental fundraisers.

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The MISSION

FUNDRAISING + AWARENESS IF THE TIE FITS offers a simplified and streamlined platform for raising funds with a product for raising awareness. Our mission is to provide:

1) AWARENESS for worthy causes 2) FUNDS for organizations that serve those causes

We are dedicated to providing awareness through content that educates and enlightens and funds through campaigns that create impact and inspiration.

With our line of Awareness Ties™, we are empowering organizations to do the work that needs to be done while engaging individuals to show and share support.

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The PRODUCT MUSIC & THE ARTS

HOMELESSNESS

MULTIPLE SCLEROSIS

HEART DISEASE

GENDER EQUALITY

BREAST CANCER

UNITY

HUNGER

SEX TRAFFICKING

ALZHEIMER’S

VETERANS

ENVIRONMENT

AWARENESS TIES™ Similar in concept to awareness ribbons, these Awareness Ties come in colors that correspond to the causes they support. Our current collection represents seventeen worthy causes that will grow as new shades of support are added.

These are zipper ties requiring no special knowledge of knots. Simply slip them on and zip them up. They are 'one tie fits all’, designed for men, women and children to show their support while making a statement with a symbol that can be worn. For casual or dress, paired with a t-shirt or tux, tank top or dress, these versatile ties can be customized with an organization’s logo.

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The PLATFORM

WWW.IF THE TIE FITS.COM IF THE TIE FITS raises funds and awareness with a trademarked and registered website and integrated app, providing turnkey fundraising at your fingertips.

We’ve made fundraising simple.

Here causes are promoted, fundraisers are conducted, orders are placed and payments are processed.

It’s that easy.

THE IF THE TIE FITS APP IS AVAILABLE VIA THE APPLE STORE & GOOGLE PLAY.

Supporters submit orders via the app or website. We processes all orders, payments and shipments. In addition, promotional materials are provided to raise both funds and awareness.

Gone are the days of filling out manual order forms and distributing product by hand. IF THE TIE FITS automates fundraising with our online platform and app.

(But, if ‘old school' suits you, we can do that too.)

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The CONTENT

VIDEOS & PUBLICATIONS With online publications and an ongoing video series, all produced in house, our public outreach has depth and consistency to set the stage for IF THE TIE FITS, the causes we support and the organizations we serve. This level of engagement sustains our supporter base and provides education that validates our movement.

View our publication online: www.ifthetiefits.com/the-alzheimers-edition

View our videos on our website: www.ifthetiefits.com/videos 6

The CAMPAIGNS

FUNDRAISING FORMATS We offer three different types of fundraising campaigns: IF THE TIE FITS Campaigns These are national campaigns produced and promoted by IF THE TIE FITS for a number of organizations and/or schools.

BENEFACTOR Campaigns These are co-branded campaigns produced and promoted

by IF THE TIE FITS exclusively for an individual organization.

This is an example of a BENEFACTOR Campaign.

INDEPENDENT Campaigns These are campaigns produced by IF THE TIE FITS and promoted exclusively by an individual organization.

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The NATIONAL MOVEMENT

ONE TIE FITS ALL With our product, platform and content we are producing a national movement consisting of a series of fundraising campaigns to raise funds for both large and small organizations while raising awareness for causes one tie at a time. www.onetiefitsall.com

View our campaign video: www.ifthetiefits.com/the-movement

Across the country, Awareness Ties™ are being worn as symbols of support. This movement takes shape with customized campaigns tailored to fit a number of markets.

Designed to stand out, these ties serve as a personal statement for the causes that affect so many.

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The FOUNDERS

JACK & ALLIE McGUIRE Jack and Allié McGuire (owners of J+A Productions and J+A Design), have established careers rooted in brand development and design with a passion for giving.

It’s a fact.

Fundraising is a necessity. We can’t change that.

What we can change is how we do it and why.

Let’s educate and empower. Let’s instill a sense of purpose and pride. Let’s do the right thing with a fundraiser that promotes awareness and personal growth. Join us and so many others as we change the landscape of fundraising to raise more than just funds one tie at a time.

With five kids, two cars and one house from the 1800's that they will forever be redesigning, they live in the small town of Owosso, MI, with the headquarters of IF THE TIE FITS located on the third floor of the historic Exchange Building.

There they serve as advocates for ‘better living through giving’, as the company gives back more than it gets.

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RAISING AWARENESS & FUNDS ONE TIE AT A TIME WWW.IFTHETIEFITS.COM