NUTRITION 4.0: TECHNOLOGY AS AN ALLY IN PET NUTRITION
THE PET FOOD MARKET IN BRAZIL: CURRENT CHANGES AND THE AI’S POTENTIAL
INTERNATIONAL MAGAZINE ABOUT THE PET FOOD INDUSTRY
ARTIFICIAL INTELLIGENCE IN THE PET FOOD INDUSTRY: INNOVATION, MARKETING, AND THE FUTURE OF COMMUNICATION
ANDRITZ CHILE INTEGRATES AI FOR PET FOOD MANUFACTURING
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Dear readers,
Artificial intelligence is no longer a rising star; it has become an active player in our industry. In our final issue of 2025, we decided to explore a crucial question: how is AI impacting product development, formulation, communication, and business decision-making in the pet food world?
You will find articles ranging from the use of algorithms to enhance palatability to predictive analysis tools used in Nutrition 4.0. We also reflect on the role of people in a world where technology dominates, and we share insights into how consumption is evolving in the Argentine and Brazilian markets.
Moreover, you will read the exclusive interview with Matías Guri, General Manager at Petropack, who shares insights about packaging challenges, industrial innovation, and the business models leading the way.
To close the year, we share photos showcasing highlights from the latest edition of CIPEU, the Pet Food International Congress co-organized with Feria Zaragoza—an event that once again brought together global industry leaders for two days of content, networking, and projections.
Finally, we will enjoy a new edition of All Pet Food Day Chile : a session of technical talks and networking taking place in Santiago de Chile this November, following our mission of fostering valuable industry connections in the region.
Thank you for your continuous support—for reading, participating, and sharing this space dedicated to connecting those who drive industry growth.
We end the year looking forward!
From All Pet Food, we reaffirm our commitment to informing, inspiring, and building a community.
Let’s meet again in 2026.
Artificial intelligence (AI) is a turning point in the pet food industry, both in formulation and the automation of production processes.
By ANDRITZ
This shift is a fact at ANDRITZ Feed & Biofuel—we use technologies such as ACE (Advanced Control Expert), which integrates AI to optimize processes, reduce variability, and lower energy consumption.
“The premise is clear: advance to more efficient, sustainable, and reliable processes. Thanks to AI, our equipment learns from data record, adjusts critical variables in real time, and makes decisions with no human intervention, ensuring more consistent stability in kibbles while contributing to our global commitment to decarbonization through the motto Growth that Matters,” says Ignacio Oliva, Sales Engineer from the Feed & Biofuel sector at ANDRITZ Chile.
To illustrate, the executive affirms that their wide and
robust portfolio has many developments, e.g., the “intelligent copilot”—integrated in the HMI (Human Machine Interface) — that assists the operator with accurate insights depending on the recipes and conditions.
“Technology works as a real-time conversational tool able to answer why pressure increases or which parameter needs adjustment, accessing the technical manual from the operation screen,” he adds.
According to Oliva, ANDRITZ Chile plans to implement full autonomous process control by 2027-2028. In this way, AI will not only strengthen operational efficiency but also transform the experience of humans in plants, releasing time to do more valuable tasks.
The pet food industry, in addition to demanding quality, taste, and nutritional innovation, also requires efficiency, consistency, traceability, and sustainability in its processes. In this context, Artificial Intelligence (AI) emerges as a transformative tool that is redefining production and operations in pet food plants.
By Clivio Solutions
Producers today face constant variations in raw materials, rapid formula changes and precise moisture control, along with growing demands for energy efficiency and sustainability. Addressing these challenges requires advanced automation that combines the physical robustness of machinery with the predictive power o f AI.
The use of sensors in plant engineering to measure variables, evaluate signals, and communicate with higherlevel systems has long been a standard procedure.
ANDRITZ takes it a step further by employing micro and wireless sensors, which expand data collection capabilities in critical plant areas. This enables much more detailed monitoring to optimize operations.
The benefits that Metris brings to pet food plants are clearand measurable: production performance has increased by 7% to 16% thanks to automation and end-to-end process optimization, while energy consumption has been reduced by 3% to 17% , contributing to more sustainable operations. Additionally, the use of simulation and digital twins resolves up to
90% of issues before physical start-up, significantly reducing commissioning times. At the same time, proactive cybersecurity ensures asset protection through comprehensive monitoring under international standards such as IEC 62443, in collaboration with OTORIO.
At ANDRITZ , automation in pet food production already enables precise control, during formula changes. Integration with Metris enhances these operations, making them even smarter. The platform allows for automatic adjustment of moisture based on the actual condition of each batch, predictive machine monitoring through sensors like Metris Vibe —which detect vibrations or temperature changes before they impact production—and direct interaction with the system via Copilot, which helps anticipate problems, suggests adjustments, and responds to operational queries in natural language.
With platforms like ANDRITZ Metris, the move toward more efficient, resilient, sustainable, and autonomous pet food plants is already a reality. At Clivio Solutions, we are ready to support the pet food industry in embracing the digital era by connecting technology, expertise, and results.
The bond between people and their pets has changed forever. What was once limited to basic care and standard feeding has now evolved into an emotional and responsible commitment. Dogs and cats are now seen as full members of the household, with emotional, wellness, and health needs comparable to those of any family member. This cultural shift underpins a revolution in the animal nutrition and health sector, one that finds a powerful ally in artificial intelligence (AI).
By Kemin Nutrisurance South America
The pursuit of longevity and quality of life has led pet owners and veterinary professionals to explore new tools. In this context, AI emerges as a resource capable of processing complex data and offering innovative solutions, from personalized nutritional recommendations to the early detection of health issues.
The Technological Revolution in the Pet Sector
The digital world is no longer confined to social media and entertainment; it has made a strong entrance into the pet market. Today, innovation reaches dogs’ and
cats’ food bowls as well. Digital platforms allow pet owners to select specific formulas based on their pet’s profile, compare ingredients in real time, and receive personalized menu suggestions. Automated subscription systems ensure food is always available at home, while AI-powered applications help identify which type of diet could improve digestion, skin health, or energy levels. Technology, in this way, not only reorganizes veterinary practices but also redefines how pet food is produced, offered, and consumed.
But innovation doesn’t stop there. Wearable devices and smart collars can monitor a pet’s heart rate, body
temperature, sleep patterns, and activity levels. Data sent in real time to applications can alert owners to behavioral or health changes before they develop into serious conditions.
International studies confirm that the use of digital tools significantly increases the chances of early diagnosis. Detecting a change in sleep or appetite can mean the difference between a simple intervention and a complex treatment.
One of the fields where AI shows the greatest potential
is nutrition. AI can cross-reference data such as age, breed, size, weight, and medical conditions to create customized diets tailored to each animal.
Imagine a senior cat with chronic kidney disease. By entering the information into an AI system, the pet owner receives suggestions for foods with reduced phosphorus content, highly digestible proteins, and supplements that support kidney function. While these recommendations do not replace veterinary consultation, they serve as a practical guide to help owners make faster and more informed decisions.
The same logic applies to common issues, such as skin allergies or gut microbiome imbalances. Well-trained
Chile imports 100,000 tons of pet food annually. Know the market through evidence: Pet food in Chile 2025. Now available for industry leaders.
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algorithms can identify which ingredients promote skin health or which prebiotic fibers support intestinal balance. Nutrition thus evolves from being generic to becoming preventive, reducing the incidence of diseases and improving life expectancy.
AI also impacts the relationship between pet-sector companies and consumers. Digital platforms can analyze purchasing patterns and offer automated recommendations. If a pet owner regularly buys dog food, the system can suggest add-ons like functional snacks, joint supplements, or wellness accessories.
Beyond convenience, this level of personalization creates an emotional connection between customer and brand, conveying the feeling that each recommendation was uniquely tailored. For companies, the data collected helps identify trends, anticipate product launches, and fine-tune market strategies with greater accuracy.
Innovative startups are already developing virtual assistants that guide users on how to enrich diets with natural ingredients or manage mild symptoms. These systems, by cross-referencing variables like breed, size, and age, can recommend everything from the gradual introduction of vegetables to the use of probiotics. While they do not replace professional advice, they serve as immediate and accessible support for pet owners seeking to improve their animals’ quality of life.
AI’s value is best expressed through its ability to generate individualized plans. Some common examples include:
• Age: Puppies receive recommendations that support growth, while adult or senior pets are guided to diets adapted to their changing needs.
• Breed and size: Formulas can be adjusted to better suit the characteristics of different breeds and sizes, whether in kibble texture, shape, or nutrient balance.
• Lifestyle: Very active pets may be directed toward diets
with higher energy content, while calmer animals are offered options aimed at maintaining a healthy weight.
In all cases, AI acts as a support tool, accelerating decision-making and bringing pet owners and professionals closer to a more efficient and personalized approach.
Despite advances, artificial intelligence is not a definitive solution. Algorithms offer responses based on prior data and patterns but still face limitations when dealing with complex clinical conditions that require critical interpretation.
Managing nutrition in cases of comorbidities, for example, requires deep knowledge of physiology and nutrient interactions. While AI-generated diets often align with evidence-based information, gaps remain that only professional expertise and judgment can fill.
Another challenge is the ongoing need for education. It’s not enough to digitize processes; both professionals and pet owners must understand how to use technology ethically and responsibly, avoiding overreliance on automated systems.
The future of the pet sector points toward increasing integration between science, technology, and wellbeing. AI does not replace veterinarians or pet nutritionists, but it does extend their capabilities, enhancing early diagnosis, preventive nutrition, and personalized care.
The future of animal nutrition will be digital but also deeply human. Because behind every data point processed, every recommendation generated, and every alert sent, there is something deeper: the genuine affection of someone who cares for their life companion.
At the intersection of algorithms and affection, science and emotion, a new era is being written—one where animals not only live longer but live better, and where technology becomes an ally in their well-being.
In dry pet food manufacturing, palatants applications often follow the three-step-structure we detailed in this article. However, when applying dry palatants at different locations, it is necessary to coat pre-fat-coated kibbles with dry palatants at a later stage.
By AFB INTERNATIONAL
As we mentioned, in dr y pet food manufacturing, the standard palatant application sequence typically follows three steps: (i) fat spraying, (ii) liquid palatant spraying, (iii) dry palatant application. Most fat must be heated (30-40 °C) to remain liquid. Once the fat is applied, palatants are usually layered on top, as depicted in Figure 1
However, in certain situations—such as when the dry palatant is applied at a different location—it may be
necessary to coat pre-fat-coated kibbles with dry palatants at a later stage.
This study investigates two key questions:
• Does applying dry palatants on room-temperature fatprecoated kibbles reduce palatant adhesion efficiency?
• Does this delayed application affect palatability?
Three coating conditions were tested:
• Direct dry palatants application: 3% of fat was sprayed onto 3% fat-precoated kibbles. The 3% fatprecoated kibbles were produced in a standard way, with the fat being sprayed on warm dried kibbles exiting the dryer. There was a three-week interval between the two fat applications, and the latter was followed by an immediate dry palatant application.
• Delayed dry palatants application #1 (3 weeks delay): 6% of fat was sprayed onto uncoated kibbles. After three weeks of storage, the dry palatant was applied.
• Delayed dry palatants application #2 (3 months delay): Same as Condition 2, but with a three-month storage period before applying the dry palatant.
Each condition was tested on both cat and dog kibbles, using dry palatant application levels of 1.5% and 2.0%.
The same poultry fat (applied at 35 °C) was used across all conditions.
• Recovery Rate (RR): using analytical tracers, the actual percentage of dry palatant recovered on the kibbles was calculated.
• Palatability testing:
• carried out in AFB dog and cat kennels with 30 animals over two days,
• versus tests were analyzed using paired t-tests for dependent samples.
• Moisture content: controlled to ensure it did not influence palatability results (cat: 5.8% ± 0.1, dog: 7.0% ± 0.1).
• Crude fat content: verified for coating uniformity (cat: 11.9% ± 0.3, dog: 10.4% ± 0.3).
Recovery Rate of dry palatant:
• Figure 2 illustrates the RR of the dry palatant for each condition.
• Key finding: the RR remained consistent across all conditions, indicating that at this fat level (6%), dry palatants adhesion does not require immediate application after fat coating.
coating conditions.
Table 1 summarizes the results of the versus tests.
Key observations
• The tests showed no statistically significant difference in palatability.
• One case showed a significant preference: cat kibbles with 1.5% dry palatants, applied after 3 weeks.
Conclusion
• Delaying dry palatants applications does not reduce adhesion efficiency.
• Palatability remains unchanged, except in one specific case.
These findings indicate that dry palatants applications can be delayed by days, weeks, or even months after fat coating without compromising product performance or dry palatant adhesion.
This flexibility could be particularly useful when:
• Applying dry palatants in a separate coating line (e.g., liquids in a batch coater, powders in a continuous coater).
• Manufacturing two diets that differ only in the coating step.
• Conducting trials in AFB facilities using customer-specific fat and application conditions.
These results are based on a limited set of conditions (one type of fat, one type of kibbles, one dosage of fat) and should not be taken as universally representative. They are intended to provide insights rather than conclusive evidence.
To learn more about this topic, or to speak with our Science & Technology experts, please reach out to your AFB Sales representative or afbinternational.com/contact.
In a competitive market where reliability and technical support are crucial, Premier Tech stands out with a robust ecosystem of after-sales services gathered under the Client Solutions division.
By Premier Tech
This structure includes lifetime, free 24/7 remote support called WeCare; original spare parts kept in strategically located stocks to meet local demands with shorter lead times; Service Agreements —structured maintenance contracts that make the daily operation of the maintenance team easier; digital tools such as the Customer Portal , as well as Field Services and Retrofit projects —upgrades to ensure safety, quality, and efficiency.
More than delivering modern bagging and automation equipment, Premier Tech ensures continuous, local, and strategic support that protects investments and optimizes performance over the years—a particularly relevant differentiator in the pet food sector, where production is continuous and unexpected downtime can cause major losses.
With more than 100 years of global history, Premier Tech is a worldwide reference in packaging systems and industrial automation. But what really differentiates the company is not only its technology, it is the way it supports customers even after equipment delivery.
This long-term commitment translates into local investment: the company has two factories in Latin America, located in Brazil and Mexico. This regional presence allows for faster technical support, closer proximity, and, above all, service in the local language of customers, with support in Portuguese and Spanish—a major advantage compared to companies that depend on importing machines and distant teams.
“With these plants, we are able to maintain local inventory that supplies our customers in the region with reduced lead times and guaranteed quality.” – Alexandre Molion, Client Solutions LATAM Manager at Premier Tech
The Client Solutions division was restructured with a clear objective: to ensure that customers’ equipment operates at maximum performance throughout its entire lifetime.
This team is responsible for all technical services after installation, going far beyond traditional maintenance.
Among the services most valued by customers is WeCare, a lifetime, free remote support program available 24 hours a day, 7 days a week. Whether in Portuguese, Spanish, or English, this channel connects customers to qualified technicians who can guide, diagnose, and solve problems quickly, without having to wait for an on-site visit.
The program is guided by the values represented in the acronym DRIVER:
Especially for continuous operations, as is common in pet food produc tion, having reliable 24/7 technical support is indispensable security.
While WeCare ensures immediate remote support, Service Agreements take after-sales to another level, offering a strategic, proactive relationship with predictable costs.
The contract allows customers to purchase a package of on-site Technical Service hours for a period, usually annually, with benefits, such as discounts on spare parts, labor, retrofits, and training, as well as technical reports, remote support, and access to the Customer Portal.
With this, customers can:
• Schedule maintenance and visits in advance.
• Reduce the occurrence of emergency failures.
• Ensure greater control of maintenance costs.
• Extend equipment lifetime.
Reduce the bureaucracy of managing multiple purchase orders throughout the period.
Customer Portal is a digital platform that centralizes essential information about maintenance, spare parts, and performance. It allows managers to monitor equipment from one or several plants in a single place, making maintenance planning, decision-making, inventory management, and performance monitoring easier through a unique and intuitive interface.
This digital tool represents an important step in the digitalization of after-sales, enabling greater transparency, organization, and operational efficiency.
Despite all the digitalization, nothing replaces the importance of physical presence. That is why Premier Tech has a team of field technicians who carry out on-site visits for diagnosis, adjustments, and recommendations.
These on-site interventions ensure that equipment is always in optimal operating condition, as well as helping identify critical parts that should be kept in stock, avoiding unexpected downtime.
Often, replacing an entire piece of equipment is not the most viable solution. With this in mind, Premier Tech offers Retrofit Engineering projects, which upgrade installed systems with new technologies, meeting requirements for safety, quality, hygiene, and productivity.
In addition to extending the lifetime of equipment, retrofits allow production lines to quickly adapt to new market demands, ensuring efficiency and faster return on investment.
While many suppliers still operate with imported machines from Europe or North America, which implies long lead times, high logistics costs, and limited technical support— Premier Tech follows a different strategy: producing directly in Latin America.
With manufacturing units in Brazil and Mexico, the company ensures real proximity to its customers in the region, translated into:
• Faster and more effective responses.
• Reduced costs and delivery times.
• Qualified local technical support.
• Service in Portuguese and Spanish.
• Projects adapted to regional standards and realities. More than an operational advantage, this structure represents a genuine commitment to the long-term success of Latin American customers.
“From the moment we generate a sales opportunity to the point where we deliver a project or carry out preventive and predictive maintenance, everything in between is
what truly defines Premier Tech.” — Maximilian Furley, Vice President at PTSA LATAM
For Premier Tech, delivering equipment is only the beginning. The true differentiator is supporting customers over the years, ensuring that each installed system continues to generate value.
With the Client Solutions division which integrates WeCare, Service Agreements, Customer Portal, Field Services, and Retrofit, the company offers a support network that combines agility, planning, technology, and proximity.
Get in touch with your local Premier Tech team and find out how we can help boost your plant’s performance!
The pet food market is expanding rapidly, with baked products gaining traction for their unique attributes and consumer appeal. But with growth comes risk: poorly designed processes or inadequate validation can expose brands to food safety incidents with lasting reputational damage.
By Reading Bakery Systems
Growing pet ownership and greater nutritional awareness have fueled strong demand for commercial pet food in recent years. More consumers now prefer “complete and balanced” foods, prompting a wave of manufacturers entering this dynamic market. While product variety is at an all-time high, the race for novelty sometimes overshadows food safety considerations.
For example, raw diets, once regarded as the most “natural” choice, have faced heavy scrutiny following avian influenza outbreaks linked to pet deaths (Goodman, 2025). But contamination risks extend well beyond raw products.
A review of recalls from 2003-2022 found that up to 35% of pet food recalls were caused by biological contamination, most often Salmonella (DeBeer, J. et al., 2024). This presents a particular risk to young children and older adults exposed during handling (PetfoodIndustry, 2024).
Even baked products, which undergo high temperatures during the baking process, are not immune if processes are inconsistent. A single safety lapse can erase years of brand trust, underscoring the importance of robust food safety controls. This paper explores the design and validation practices required to ensure an effective kill step in baked pet foods.
Baked kibble is valued as a healthier, “humanized” alternative to extruded products, yet ensuring every piece reaches a validated kill step is not guaranteed. Common risks include:
• Cold or dead spots in ovens: Inconsistent airflow or temperature distribution can leave small kibble (5-6 mm) under-processed. Extending bake times to compensate often results in over-browning or burnt products.
Figure 1: Customer expectation of consistently baked kibble.
• Excessive product piling: Loading too much product onto the belt impedes heat penetration into the inner layers as the kibble piles up, especially in singlepass systems where the oven is the bottleneck in line throughput.
• Post-baking contamination: Poor line layout or hardto-sanitize conveyors can re-introduce pathogens after baking.
These risks highlight why oven design and process validation are critical for consistently achieving a verifiable kill step.
RBS addresses these challenges with a two-stage baking and drying process designed for both safety and throughput.
RBS convection ovens feature a centralized penthouse system with independently controlled top and bottom airflow delivered through perforated plenums (Figure 2). Operation is simple—operators only need to set the penthouse air temperature, balance the airflow, adjust the exhaust fan speed, and control bake time. This is all done on the control screen, and recipes can be stored for easy and repeatable production.
plenums for consistent airflow.
This oven design delivers uniform airflow and precise temperature control, ensuring consistently baked products every time. The oven functionality can be validated with the Scorpion® 2 Profiling System. The Oven Air Velocity Graph (Figure 3) generated using data collected by the Scorpion 2 shows different color lines to represent the sensors’ position from the left side to the right side of the oven belt. Overlapping lines indicate that air velocity from the left to the right side of the oven belt is highly uniform. As the sensor travels along the tunnel oven from zone 1 to zone 5, velocities are largely uniform within each zone, where each peak represents the airflow surge from perforations on the plenum surface.
Products are loaded in mono- or bi-layers, maximizing heat penetration and ensuring each piece receives sufficient heat. Over-stacking is avoided to prevent uneven baking between outer and inner layers. This high-temperature, short-time bake achieves the kill step while maintaining color uniformity and maximizing throughput (Figure 4).
Once the kill step is reached, products move into a lowtemperature, long-time drying phase to gently reduce residual moisture. Dryers use the same oven airflow design principles to maintain uniformity. Depending on space and capacity needs, customers may choose:
• Single-pass oven with separate 3-pass dryer, or
• 2-pass oven/kiln system that integrates baking (top pass) and drying (bottom pass) into one zone. This setup allows for a smaller footprint.
This separation allows shorter bake times with mono/ bi-layer product loading for effective kill steps, followed by multi-layer drying (typically 4-5 product layers) for efficiency (Figure 5).
Kill Step Validation requires direct measurement of the product’s internal temperature during baking. The Reading Thermal Scorpion 2 Data Logger uses temperature probes for measurement of product internal temperature during the baking process (Figure 6). By combining this data with specific thermal tolerance coefficients (Tref, Dref, z), lethality can be calculated using the Kill Step Calculator developed by AIB International, in cooperation with Kansas State University, the American Bakers Association (ABA), and the University of Georgia, to determine if kill step is complete (Kill Step Calculator | Bakery Process | BAKERpedia, 2016). Our SV8 software can then be used to generate the kill step report. Bake time and baking temperature c an be further optimized by analyzing the lethality curve generated by SV8 software.
Beyond kill step validation, the Scorpion 2 can be equipped with air velocity, temperature, humidity, and heat flux sensors to better understand oven performance. The air velocity sensor and air temperature sensor arrays can be used to validate the convection oven design to ensure that air flow and temperature distribution is uniform both across and along the oven belt (Figure 8).
RBS mitigates these risks with proven baking and drying solutions, paired with the Scorpion® 2 profiling system, giving manufacturers confidence that every batch meets FDA FSMA kill step requirements. With RBS, you can achieve both safety and efficiency—ensuring your products earn consumer trust and stand out in a crowded market.
Figure 8: Temperature and air velocity sensor arrays for oven profiling – Temperature and airflow distribution data within tunnel ovens can be collected and displayed as 2D or 3D graphs in the SV8 software to identify color / hot spots in oven chamber.
allpetfood_aprile copia.pdf 1 20/12/23 16:45
The pet food industry is transforming rapidly, driven by consumer demand for premium, nutritionally complex recipes. However, many manufacturers continue using outdated hammer mills, running into capacity limitations, poor grind consistency, frequent downtime, and rising energy costs. These inefficiencies directly erode margins and operational effectiveness.
By Tietjen
The main challenges pet food producers face in grinding today are:
• New high fat and protein rich recipes for optimal nutrition.
• Demand for fine uniform texture and well looking appearance requires fine grinding.
• Increased energy cost decrease margines and grinding is one of the most energy consuming process steps.
Modern pet food recipes incorporate a growing variety of ingredients or higher meat and bone meal content causing unique milling challenges due to higher protein, fat, and moisture content. Premium pet food recipes often contain bone meal and meat content of more than 30% and a fat level higher than 8%.
Older hammermills struggle with these recipes, tend to clog when processing such components, leading to
increased energy consumption and heat buildup. These issues not only drain more power but also degrade sensitive nutrients, compromise product quality, and necessitate more frequent maintenance.
Beyond the nutritional benefits, particle size has a significant impact on extrusion performance. Finer and more uniform grinding improves water absorption and starch gelatinization during the extrusion process. These factors influence the consistency, fineness, and bulk density of pet food. In addition, finer and more uniform grinding reduces wear on extrusion equipment, thereby reducing maintenance costs and downtime.
While fine grinding offers clear advantages in terms of nutritional value and processing, it also poses a significant challenge for hammer mills. Smaller screen sizes are required to achieve finer grinding, which often results in lower throughput and higher energy consumption. In addition, the risk of screen clogging
increases and more heat is generated due to longer grinding times.
Excessive heat can break down sensitive nutrients and cause starch to gelatinize prematurely. This heat can also overheat mechanical parts and, in extreme cases, increase the risk of fire.
Many hammer mill systems were not designed for fine grinding. Older systems were designed for coarser grinding degrees, where a medium fineness was completely sufficient. Fine grinding requires higher rotor speeds, larger screen areas, optimized air flow, and intelligent process integration. Without these prerequisites, manufacturers are faced with rising operating costs, production losses, and unnecessary losses that have a direct impact on profitability.
The FD 32 Pro: Modern Hammer Mill Made for Pet Food Producers
Tietjen new FD 32 Pro hammer mill was designed to face these challenges and is engineered to address precisely these energy and process challenges. Key innovations include:
• Expanded 4.8 m² screen area: Allows high capacity grinding to feed the new generation of extruders with only one mill. This saves investment and operational costs
• Reduced beater-to-screen gap: Minimizes screen clogging even with high-fat ingredients
• Variable speed drives: Permit optimized rotor speed, so the mill only uses as much energy as needed for each recipe
• Impact plates & modular screens: Shorter retention time of the product in the mill and screens that fit ideally for the product allow for faster grinding with less energy
• Quick-change beater frame system and UserFriendly Design: Large sliding doors, easy beater change, and robust construction allow for long service life, further lowering downtime.
In sum, the FD 32 Pro is the next step in hammer mill design—a focus on energy efficiency, high-capacity fine grinding, and operational simplicity—helping pet food manufacturers turn modern processing into opportunities for sustainable, profitable growth.
Due to its large size, the FD 32 Pro mill enables pet food producers to achieve both high throughput and fine particle size simultaneously when grinding pet food formulations. The throughput of the hammer mill complies with the requirements of the newest generation of high-capacity extruders.
The FD 32 Pro can process even protein- and fat-rich recipes through a 0.8 mm screen (roughly mesh size: 20 to 25) without clogging—something most mills cannot achieve without repeated stoppages or multiple machines
To achieve even greater improvements and maximize both energy and production efficiency, it is essential to rely not only on the high-capacity FD 32 Pro hammer mill, but
on the entire grinding system. Looking at the grinding process as a whole opens up several opportunities for significant energy savings and operational improvements.
By integrating a pre-crusher such as the CR900 from Tietjen, coarse ingredients (legumes or large pellets) can be pre-crushed before entering the hammer mill. The result is a more homogeneous product that requires less time in the hammer mill, reducing both residence time and heat generation.
Correctly designed aspirations contribute significantly to increasing process efficiency in hammer mills.
The extraction system supports the targeted removal of particles that have reached the desired fineness. Coarse components remain in the grinding chamber until they are sufficiently crushed. Insufficient extraction would also leave fine particles in the grinding chamber, resulting in reduced throughput, higher energy consumption, and unnecessary strain on the machine.
During the grinding process, frictional heat is generated, which can significantly heat up the ground material. Aspiration reduces this effect, as the air flow continuously cools the material. This prevents temperature-related damage to sensitive ingredients, helps to ensure consistent product quality and minimizes the risk of dust explosions.
The professional design and integration of aspiration is therefore a key factor for operational safety, energy efficiency and product quality in the hammer mill process.
The feed device of a hammer mill performs several key tasks: it distributes the feed material evenly across the entire width of the mill in order to make optimum use of the impact and sieving surface, keep the wear uniform and use the drive power efficiently. For product mixtures with components of different weights and that are difficult to grind, the system automatically adjusts the feed rate—controlled by the motor load of the mill (load-dependent dosing)—so that the operating point always remains optimal. In addition, the feed system ensures the separation of foreign objects such as metal or stones to prevent damage to the mill and explosion hazards.
It also supplies the intake air for grinding. Tietjen has developed a new DA 376 drum feeder for the FD 32 Pro, which is specially designed for the mill and the properties of pet food and aquafeed.
A magnet separates magnetic foreign matter, and the aspiration air is used for heavy material separation. The throughput is regulated by the speed of the drum.
Fine and homogeneous grinding is the key to producing high-quality premium pet food.
With the specially developed FD 32 Pro hammer mill, Tietjen offers a powerful solution that combines maximum grinding fineness with high throughput thanks to innovative technology and is ideal for processing demanding, fatand protein-rich recipes.
However, the overall system remains crucial for maximum efficiency and product quality: The optimal coordination of hammer mill, pre-crushing, aspiration, and regular maintenance results in energy-efficient operation, reduces downtime, and ensures a consistently high-quality end product. Those who rely on modern grinding technology from Tietjen and a welldesigned system are ideally equipped for the pet food production in the future.
In the July issue of All Pet Food Magazine, I wrote about six direct benefits that commercial areas gain by getting closer to pet food production. Now, we’ll go into more detail, starting with the main thing: THE PRODUCT.
By Felipe J. Martínez
In the pet food industry, the final product is not simply a blend of ingredients in a pretty package. It is the result of a meticulous process but a work of interconnected steps that determine its quality, nutrition, and appeal to the end consumer: the pet. For the commercial area, understanding this process is a strategic necessity that can make a difference in driving business.
The manufacturing process in pet food is complex and varies depending on the type of product and the ingredients used. However, generally speaking, it includes the following key stages:
• Selection and reception of ingredients: The quality of the final product largely depends on the quality of the ingredients. Ideally, the commercial area should
understand selection criteria, quality standards, and trusted suppliers.
• Grinding and mixing: The ingredients are ground and mixed in precise proportions to ensure complete and balanced nutrition. Understanding how grinding affects texture and digestibility is crucial.
• Cooking: In the case of dry food, extrusion is generally used as the cooking process. For wet food, traditional cooking methods are used. It’s ideal for the commercial area to know the differences and main parameters, such as temperature, pressure, and time since they influence product quality.
• Coating: After cooking, other ingredients such as fats and flavors are added to enrich the food, often to improve taste and extend shelf life. Understanding the function of each ingredient is key.
• Drying and cooling: The kibbles are then dried and cooled to reduce moisture and extend its shelf life, as the product must be packaged in a way to prevent air condensation that can cause quality defects.
• Packing: Packaging protects the food from moisture, light, and oxygen, and provides important information for the consumer. The choice of packaging material and label design are strategic decisions—they are the first marketing and communication element on the shelves of retailers.
• Effective communication: Knowledge of the production process enables the commercial area to communicate the product’s benefits accurately and convincingly. They can explain how ingredients are selected, how the food is cooked, and how quality is guaranteed at every stage.
• Credibility and trust: When the commercial area demonstrates deep product knowledge, it builds trust with clients. Then, clients can relay this trust to pet owners who value transparency.
• Opportunity identification: By knowing the production process, the commercial area can collaborate with production teams to identify
opportunities for product improvement, cost optimization, and new product development.
• Plant visits: Organize regular visits to the production plant so that the commercial area can observe each stage of the process firsthand.
• Technical training: Provide technical training for the commercial area on the basic principles of animal nutrition, manufacturing processes, and quality controls.
• Interdepartmental meetings: Encourage regular meetings between the commercial and production teams to exchange information, discuss issues, and seek joint solutions.
A commercial team that understands the pet food production process is better equipped to boost sales, build customer trust, and contribute to the overall success of the company. When the DNA of kibble is truly understood, the commercial area can become a strategic ally for the production team and a passionate advocate for the product.
For years, the Argentine economy was marked by crisis and resignation. Inflation was uncontrollable; the middle class was intimidated, and massive consumption lost its dynamism. This situation is now changing; prices in 2024 went down—now the purchasing power is being rebuilt little by little, consolidating the main character of this story: the pet food market.
By Iván Franco
Beyond statistics and percentages, the real engine of the industry is the bond between the Argentine people and their pets. Even in the worst situations, the expenditure on pet food has resisted, showing that it is a non-negotiable expense in thousands of homes. With a relieved economy, the industry has a promising opportunity.
In the last decades, the middle class in Argentina has experienced a significant decline from 64% of the population in 2011 to just 44% today. However, 2025 boosts hope. With decreasing inflation, salaries stopped losing ground against prices, and families recovered their purchasing power.
The middle class, which once spent on essential expenditures, is now relieved. Although the recovery is
gradual and insufficient, it has a multiplier effect: the more the burden is released, the more consumption is tied to well-being and quality of life. Here is where pet food comes into play—feeding our pets well is at the same emotional level as taking care of a family member.
In times of crisis, the Argentine pet food lover demonstrated resilience—they adjusted, reduced, compared, and looked for offers, always prioritizing their pet’s well-being. Today, this increasingly demanding and aware consumer is not only a challenge but an opportunity.
In this context, the market no longer sells empty statements; it seeks quality, ingredient transparency, and affordability. Brands that unite heart and money will earn consumer preference. Emotion remains the engine , linked to a rational calculation demanding clear answe rs.
According to Triplethree International , the Argentine pet food market exceeded one million tons annually in 2023. Besides the obstacles, it is a non-stop sector that has grown in volume and consolidated itself as an essential habit.
Having a better economic scenario, its potential is even higher. Premium and specialized segments, set aside for their prices, are now bouncing back. Products with added value—including specific diets, wet food, and functional snacks—gain ground in middle-class homes as they recover their purchasing power.
The global trend towards premiumization and personalized pet nutrition finds in Argentina a market ready to develop, as long as brands offer honest, accessible, and multichannel solutions.
Argentine consumers have also changed the way they shop. They want availability in their neighborhood, but they also seek the convenience of online shopping. That is why a multichannel strategy will be decisive: from local stores to large chains and e-commerce.
Innovation not only relates to the product but also to pet owners. Logistic efficiency, easy purchasing experience, and responsive and familiar communication are as important as food recipes. Companies that transmit reliability and closeness, regardless of the channel, will seize the opportunity.
From consumption to production and exporting, Argentina is one of the largest regional players in food, capable of supplying domestic and neighboring markets.
Economic stabilization (at least inflation) opens new opportunities for investment, plant expansion, and the development of more sophisticated portfolios. It not only strengthens the local industry but also positions Argentina as an innovation and production hub for pet food in Latin America.
History has demonstrated that even through adversity, Argentina’s pet food sector stands at a turning point. With the middle class remaining strong and a favorable inflationary environment, this is the moment to take the leap.
The challenge is no longer to resist but to grow with intelligence. Brands that adjust their proposal to reality—a rational, conscious, passionate, and binding reality—will lead the pet food category in the coming years.
Even during tough times, caring for pets remains essential in Argentina. A more stable economy in 2025 and 2026 will strengthen this commitment, turning the pet food market from simply resilient to truly thriving.
Can AI replace jobs and human expertise, and is it a threat or an ally to veterinarians? The answer is nuanced; when used responsibly and supported by reliable sources, AI and technology can be available for everyone to enhance their practices.
By Dr. M. Candela Bonaura
It is known that pet nutrition has been questioned by myths and posts on social networks, as well as by people’s speech—with less or no scientific basis. This allows pet owners to decide the nutritional path.
Technology is often a trend or a style. Our dear ChatGPT cannot smell, touch, or feel, nor follow a medical or nutritional procedure, nor know how accurate or wrong its diagnosis is.
There are also positive effects; it is undeniable that technology eases access to research-backed information. Moreover, it enables colleagues to connect, share, and plan research, as well as optimize the use of digital tools.
What role do you think AI has or will have in dog and cat nutrition?
The answer was “artificial intelligence (AI) has a big potential to transform dog and cat nutrition in the nearand long-term future. These are the roles AI has and may have in the animal nutrition sector:
• Diet personalization: AI can analyze specific data of pets (breed, age, weight, activity level, health, and preferences) to design personalized dietary plans that optimize their well-being and health.
• Monitoring and early detection of health problems: By analyzing food consumption patterns, behavior, and vital signs, AI can identify early indications of diseases or nutritional disorders, allowing fast intervention.
• Food development: AI accelerates research and development of ingredients and innovative formulas for pet food, enhancing quality, palatability, and nutritional benefits.
• Production optimization: In pet food manufacturing, it can improve processes, reduce waste, and ensure consistency and product safety.
• Education and consultancy: AI tools can recommend and serve as a consultant in real time to pet owners, helping them make informed decisions about animal feeding and care.”
While technology advances, it is possible that AI becomes a more integral tool for health management and pet nutrition, contributing to their healthier and longer life.
In my opinion, AI and other technological tools are helpful to enhance our daily and professional lives, which cannot replace human judgement but improve it.
Another negative point is that many professionals and employees are afraid that technology could replace them.
One of my principal worries when I became a vet was not to forget my criteria and not to treat my patients as another number in the medical record. I promised myself to change career if that happens—so far, it hasn’t. I still feel happiness, love, or even sadness for the condition of my patients and their families. That is what sets the difference and cannot be replaced by artificial intelligence.
We should appreciate the contribution of technological tools while adding value from our human condition.
The dog and cat food sectors in pet shops and supermarkets have never been so diverse. Noteworthy and outstanding labels not only provide basic nutrition but also healthier and longer life for pets. The concepts “support digestive health,” “strengthen the immune system,” and “healthy skin and coat” become a topic of discussion between competing for the attention and reliability of pet owners. However, how are these promises backed up?
By Marcos Borges S. Rosa, Marcela Lobo N. Lima, and Erika Stasieniuk
The answer is in the intersection between nutritional science, consumer behavior, and market strategy.
The increase in pet humanization has transformed pet owners’ view about food. Nowadays, they not only look for satiety but also for disease prevention, healthcare, and well-being promotion, which reflects the concern about their own nutrition and health.
This behavior shift is confirmed by Hobbs Jr. and Anderson (2024), who studied which healthy properties claims add
value to consumers. Pet owners are willing to pay more for certain benefits, according to the authors of a study on nearly 1,600 dry dog foods.
The statement “allergy relief” showed a surcharge of up to 22.7%. “Digestive health” and “sensible skin” also correlate with more perceived value. Generic terms such as “vitamins and minerals” or “dental care” were associated with a lower willingness to pay, indicating that they are perceived as basic attributes rather than differentiators. This data offers a strategic orientation for the industry— clear and specific claims with visible benefits are more valuable and explain premium positioning.
Functional statements that go beyond marketing are backed up by proven efficacy ingredients.
Additives have always been an integral part of formulations from technological and sensorial goals to nutritional and zootechnical purposes. However, its function has shifted: in fact, it has become a strategic tool for differentiation and commercial value.
Prebiotics, natural antioxidants, essential fatty acids, and others were increasingly added to formulations both for their technical functionality and their commercial appeal. Among them, ingredients with functional effects stand out in gut health, e.g., mannan oligosaccharides (MOS), fructooligosaccharides (FOS), and beet pulp.
According to Singla and Chakkaravarthi (2017), prebiotics such as inulin and FOS are non-digestible fibers serving as substrates for beneficial gut bacteria (Bifidobacterium and Lactobacillus). Classic studies highlight their benefits:
• Balance in gut microbiota (Gibson y Roberfroid, 1995).
• Better mineral absorption, such as calcium and magnesium (Scholz-Ahrens et al., 2007).
• Immune response modulation (Lomax and Calder, 2009).
• Reduction of inflammatory compounds in the colon (Slavin, 2013).
MOSs are functional carbohydrates extracted from yeast cell walls, mainly from Saccharomyces cerevisiae. These compounds serve as allies in gut health as they prevent pathogenic bacteria from adhering to the mucosa. MOS are in the binding site of epithelial cells to prevent the adhesion of harmful microorganisms, a mechanism known as competitive exclusion. In addition to the protective effect, MOSs stimulate defense cells (macrophages) by exceeding mannose receptors in glycoproteins of the cell surface (Macari and Maiorka, 2000; Strickling et al., 2000).
Beet pulp is a fermented fiber, rich in soluble and insoluble fiber. It contributes to the balance of gut microbiota, enhances fecal consistency, and improves bowel transit. Moreover, its partial fermentation in the colon generates short-chain fatty acids (SCFAs), such as butyrate, which serve as an energy source for colonocytes and contribute to the intestinal mucosa integrity (Swanson et al., 2002).
The statements “enhance digestive health” or “balance of intestinal flora” are credible when included in ingredient formulations, such as inulin, FOS, MOS, and beet pulp. The connection between functionality and labeling is essential to building confidence and perception of real value.
Brands face the challenge of identifying technical complexity in clear, attractive, and accessible messages.
Instead of mentioning “inulin” in the list of ingredients, it is better: “natural prebiotic fiber of chicory roots that promotes gut health.”
This approach trains the consumer and strengthens the legitimacy of the functional statement. Functional ingredients not only must be listed but also must be perceived and valued as differentiators.
Other relevant examples:
• Omega-3 (fish oil and linseed): Related to dermis health, coat shine, and joint well-being.
• Vitamin E and selenium: Natural antioxidants that strengthen the immune system.
• Glucosamine and chondroitin: Usually present in food for senior dogs or big breeds, which support their beneficial effect in joints.
• Science-based functional ingredients with an effective dose proven by studies.
• Clarity and transparency in the communication of their benefits.
• Alignment between their value proposal and price positioning.
The search for healthier, specific, and functional food is no longer a trend—it is the standard in the pet food market.
In an increasingly competitive market, brands successfully combining science, formulation, and an effective communication strategy will be better positioned to address a more demanding and informed consumer.
Prebiotics and other functional additives, when used with technical expertise and purpose, can make dry food a real tool for the health and well-being of dogs and cats. The market is open to brands that offer more than nutrition: those that build trust.
Ideal labeling goes beyond attractive promises. It must convince consumers by presenting a science-aligned list of ingredients that support each statement. By bridging the gap between formulation and transparent communication, the industry evolves in promoting a longer and healthier life for pets.
In recent years, the pet food sector has grown significantly, driven by pet humanization and consumer demand for quality and functionality. Nowadays, dogs and cats are considered family members. As a result, there is a search for safe, nutritious, palatable, and personalized products.
By Josiane Volpato and Karla Memare
The constant expansion of the pet food market demands solutions that integrate innovation, quality, nutrition, and sustainability while offering transparency. Artificial intelligence, already used in health and agriculture, is now gaining ground in animal nutrition. In the pet food sector, AI contributes to the development of more precise diets and the optimization of production processes and the supply chain as well.
In this context, AI serves as a strategic tool to bring the industry and consumer together through digital solutions that strengthen loyalty and sales experience.
Communication between brands and pet parents—once limited by traditional advertising—is now driven by intelligent systems that provide recommendations, realtime support, and preference analysis. This shift represents a new era for the industry and its customers, benefiting both sides.
It also helps the industry to keep up with market demands. Companies gain an advantage by quickly identifying trends through data, social media comments, and purchasing preferences.
Artificial intelligence serves as a strategic pillar for the future of the pet food industry. More than just technology, it is an ally that ensures quality, innovation, sustainability, and personalization in this continuously evolving and demanding sector.
Artificial intelligence strengthens the relationship between the industry and consumers by offering tools that guide them on the ideal pet diet. AI chatbots allow tutors to access information without human contact. These systems answer ingredient questions, indicate foods tailored to age, weight, and size; they also remind tutors to restock food. Continuous assistance promotes benefits and security.
In e-commerce and apps, AI recommends products based on a pet’s profile and the sales record. It reduces indecision when faced with available options and improves precision in selecting the proper diet.
AI tools can process thousands of comments and analyses on digital platforms, identifying patterns of preference or dissatisfaction. These insights help the industry understand tutors’ demands, anticipate consumption trends, and adjust products or marketing strategies. Technical language is an obstacle in formulation; AI acts as a “translator” by explaining how ingredients function. In this way, tutors understand that fibers and antioxidants play a functional role in animal well-being—they are not simply a “filler.”
Using AI is beneficial for both the industry and customers. On one hand, companies gain loyalty, better marketing precision, and market-aligned products. On the other hand, tutors are more confident, with better benefits and security when selecting food, besides personalized pet care.
AI is redefining the relationship between pet parents and the pet food industry. Offering intelligent assistant tools, personal recommendations, feedback analysis, and clear communication, AI strengthens loyalty, improves the consumption experience, and attracts brands and consumers. This movement not only represents technological innovation but also a strategy to address an increasingly demanding market, focused on personalization.
Brazil is one of the most dynamic and resilient pet food markets worldwide. Even in times of recession, the sector continues to grow, driven by pet humanization and the demand for premium, functional, and sustainable products. Brazil has already secured a distinguished position in pet food consumption worldwide—it attracts multinational companies and strengthens the local economy, which is increasingly sophisticated in terms of technology and innovation.
By Ludmila Barbi Trindade Bomcompagni
There are several challenges behind these advances. From the complex regulatory bureaucracy to tax burden, the sector faces a series of structural factors that make competition difficult. Also, there are logistical problems of a continental country, where transportation and distribution costs influence the final price of products.
During the last months, we have seen clear signs of how challenging the environment can be. An important international company decided to close its business in the
manufacturing of pet food in Brazil. The decision became a topic of discussion among professionals, suppliers, and clients: how could a global company with deep expertise and resources not maintain its position in such a promising market?
The answer lies in understanding that Brazil offers many opportunities, but at the same time, it has its obstacles. Brazilian consumers are increasingly demanding, paying close attention to new developments, and
willing to pay more for animal well-being. On the other hand, the business sector imposes high costs: pet food is one of the most taxed in the consumption sector, reaching levels that exceed the tax burden of human products. This impacts the whole chain from purchasing raw materials to formulating different, affordable, and innovative products. Here is where the importance of combining innovation with artificial intelligence increases. Capital and tradition are not enough. It is mandatory to adapt, find new ways to grow, and have a deep understanding of the Brazilian consumer dynamic— AI is gaining ground as a transforming tool.
Artificial intelligence is not a passing trend—it enhances human information analysis, creates a setting, and makes accurate decisions. In the nutritional sector, its impact is significant in different areas:
• Alternative raw materials studies: AI algorithms can analyze global databases, match information about nutritional composition and logistic availability to recommend sustainable and cheaper options. What in the past required months of manual work can now be done in days and accurately.
• Formulation costs optimization: Due to the continuous fluctuation of supplies prices, artificial intelligence simulates ingredient combination by adjusting formulation without compromising nutritional quality. By doing this, companies maintain balanced and competitive prices.
• Regular and tax monitoring: Brazilian regulation is constantly evolving, which is a challenge to stay updated. AI systems can map regulatory risks, monitor new approaches in real time, and suggest changes in a proactive way.
• Consumption trends analysis: Pet owners’ behavior is even more digitalized. Machine Learning tools track consumers through social networks, e-commerce, and market research, offering information about emerging preferences, such as natural, grain-free, or improved products with specific features.
• Supply chain management: By integrating suppliers, inventory, and conveying data, AI helps to reduce waste, optimized distribution roads, and predicts logistics blocks. Artificial intelligence is crucial in a country where logistics is an important cost element.
Despite AI’s potential, it is important to highlight that human intelligence remains irreplaceable. The core of the animal nutrition sector are formulators, researchers, and professionals, who turn data into concrete solutions, use critical thinking, consider different practices, and ev aluate the viability of each innovation.
AI must be considered as a strategic partner as it only manages repetitive and analytic tasks, enabling time and energy for professionals to concentrate on developing innovative, nutritive, and safe products aligned with market expectations.
Technology adds value by improving human work, not replacing it. Better results are obtained from the integration of technical knowledge, market sensitivity, and cutting-edge technologies.
We cannot discuss the future of the Brazilian pet food market without addressing taxation. Currently, the tax burden on pet food is considerably higher than that on human food. This gap affects company competitiveness, reduces export potential, and makes high-quality products less accessible for consumers.
Tax distortions cause inequalities in the domestic market. If large companies absorb part of these costs, they strengthen their position, while SMEs struggle to compete. Technological innovation can reduce production costs, but having a tax review agenda is essential for the sector to consolidate in a sustainable way.
Given these factors, it is evident that the pet food sector in Brazil faces a shifting period. The departure of important international players shows that the trade center and global experience is not enough. Success depends on local adaptation, continuous innovation, and the strategic use of technology.
Successful companies will be those combining three pillars:
• Technical depth: With formulators and researchers trained to understand data and create innovative solutions.
• Intelligent adoption of technology: Incorporating AI and other digital tools to optimize processes and reduce costs.
• Market and consumer knowledge: Understanding that Brazilian pet owners are demanding. They care about quality and are willing to invest in animal well-being.
The pet food market in Brazil undergoes a decisive moment. Current changes show that tradition and global reach no longer guarantee presence. To succeed, it is crucial to combine formulators’ talent with researchers’ sensitivity and technological tools.
In this context, artificial intelligence is not meant to substitute, but as a strategic partner that widens human capability to innovate and find viable solutions. The future of the sector depends on the balance of science, technology, and deep knowledge about the consumer.
The pet food industry is undergoing rapid transformation, fueled by increased pet ownership and shifting consumer expectations. Today’s pet owners seek not just functional products but also personalized solutions that strengthen their bond with their animals. In this context, marketing becomes crucial—not only for engaging consumers but also for shaping industry direction. Understanding decision-makers’ needs is vital throughout the production process.
By All Pet Food
When we combine technological breakthroughs—such as the surge of artificial intelligence—with changes in consumer behavior and social trends, brands enter a new era where personalization, efficiency, and innovation set the pace. AI is transforming not only marketing but the entire industry, from how pet food companies develop, commercialize, and sell products, to the way they connect with clients and analyze data.
The success of the pet food market no longer depends on a good nutritional formula. Leading brands combine market research, product differentiation, emotional branding, and multichannel strategies. Internally, it means a new portfolio of flavors, changes in texture, or creative campaigns. Social networks and the
trend of brand humanization enable brands to establish active communities among consumers, as well as between companies, employees, and industry stakeholders.
This digital ecosystem is increasingly complex and extensive, demanding continuous precision and adaptation. Here, artificial intelligence sets a concrete difference.
The growing humanization of pets has raised the bar for brands. Pet owners now expect personalized nutritional recommendations, paying close attention to ingredients and labels, as well as brand storytelling with an emotional appeal. AI enables companies to meet these expectations with remarkable accuracy. Some brands already use technologies, such as 3D printing, to personalize food or digital platforms that recommend
specific formulas based on each pet’s profile through data analysis. These solutions not only add value but also foster customer loyalty.
Artificial intelligence is already making its mark in pet care, including online veterinary consultancy, personalized training, and nutrition tools powered by algorithms. In marketing and communication, its influence is equally profound, offering capabilities such as:
• Automation of personalized email delivery systems tailored to consumers, clients, or leads’ interests.
• Accurate audience segmentation of advertising campaigns.
• Predictive analysis of consumer trends and market demands.
• Development of personalized messages and branding strategies based on data-driven analysis.
Operational efficiency, assisted creativity, improved customer experience, and data access that enables informed decision-making are among the primary advantages of AI in marketing. If the algorithm is not properly trained or used, AI results can be incorrect or incomplete. Those are challenges that impact our industry. The main discussion is that the human part is still crucial: with AI, companies believe some profiles or employees are not necessary, while others recognize the importance of having trained and updated staff that enhances their performance with this technology.
Even though there are many tools, the use of user or third-party data, privacy management and limits, as well as handling sensitive information, are still unclear and not well defined.
Implementing AI enables a better understanding of consumers, real-time communication adaptation, and discovering innovative market models. Companies joining artificial intelligence hand in hand will lead the way by building memorable, efficient, and sustainable experiences for a new consumer profile—a well-informed, connected, and emotionally involved one.
The future of the pet food industry is not only made in production plants but also in the algorithms that help better tell the story behind each brand. And in that narrative, AI is already making its mark.
In a technological context, such as marketing, it is imperative to rely on AI —it is not a choice but a need to maintain a competitive edge.
Extend the shelf life of your products naturally.
Kemin’s VERDILOX natural antioxidant line offers pet food manufacturers an innovative and more sustainable option to achieve their shelf-life goals.
VERDILOX antioxidants are the solution to the growing demand for natural pet food diets, with their distinctive blend of mixed tocopherols and a vertically integrated supply chain of plant-based ingredients.
There are many reasons to consider adding VERDILOX to your supply chain:
• Unique blend of plant-based ingredients.
• Helps prevent the formation of free radicals that trigger the autooxidation process.
• Vertically integrated raw material supply chain.
• Enhanced sustainability.
• Improved shelf-life performance of ingredients and pet foods.
• Non-GMO products and other specialty options available upon request.
https://www.kemin.com/na/en-us/home
At PAYPER , we have been developing bagging solutions for more than 50 years, meeting the demanding requirements of the pet food sector.
Our experience enables us to offer complete lines, designed to ensure efficiency, accuracy and the highest quality at every stage of the process: from dosing and weighing, through bagging and palletizing, to pallet protection.
PAYPER’s bagging machines guarantee a flawless finish, thanks to leveling systems that optimize bag sealing, preventing imperfections and ensuring the protection of the contents. In addition, we integrate MSX, one of the most accurate and dynamic weighing controllers in the world, integrated into all our bagging machines.
From the design of the complete bagging line to pallet protection, PAYPER supports pet food manufacturers in the continuous improvement of their production processes and in achieving excellence in the final presentation at the point of sale.
http://www.payper.com/
In this All Pet Food Magazine section we highlight the latest innovations to optimize pet food production.
Let’s take a look at the solutions proposed by different supplier and market leader companies.
Innovation combining palatability, health, and odor control to facilitate coexistence in multispecies families.
Living with pets is a challenge, especially when sharing spaces where certain breedrelated odors can become an obstacle.
Callizo developed Digesta Funcional that besides offering high palatability, naturally controls odor through chlorophyllin.
This supplement not only enhances digestion but also strengthens pets’ immune systems—allowing for a healthier and more enjoyable coexistence. It avoids the need to use body odor deodorants by caring about the nature of pets and promoting well-being at home.
Zoadigest Green Dry is effective in promoting the natural elimination of odors from inside the body through chlorophyllin absorption, which neutralizes sulfur compounds and toxins that cause bad odors. This mechanism achieves a 70-80% reduction in bad breath, as well as a 70% decrease in fecal and body odor. Thanks to its antioxidant features, it strengthens the immune system and contributes to better gastrointestinal health.
Scan the QR and discover the benefits of the innovation transforming the way we share with our pets.
https://www.callizoaromas.com/
Valve for energy, baking, density, expansion, and quality control for extruded pet food.
The Energy Management Valve (EMV) is a key control step in pet food extrusion-
Any modifications in the manufacturing process directly impact the end product quality and operational efficiency of the facility. Among control steps, the EMV has become one of the most critical and innovative tools in the industry.
Although it was developed some years ago, it remains in force, demonstrating its strength, precision, and reliability worldwide.
Its main feature is controlling baking, density, and expansion online, while ensuring the optimal level of baking and food quality.
It stands out for its strength and reliability. Its unique design maintains uniform precision of the matrix in the extruder exit, ensuring a stable operation and consistency, and superior quality in the end product.
Besides its technical impact, the EMV represents a critical step in quality: by stabilizing pressure and baking conditions in the extruder, it ensures that every batch meets the highest standards of quality, uniformity, digestibility, and format.
More than innovation, it is an essential tool for plants seeking excellence in operation and competitive advantages.
We are available to explain the benefits of our EMV
https://www.extru-techinc.com/es/
General Manager of Petropack
We talked with Matías Guri, the current General Manager of Petropack. With a professional background in project management, innovation, and a comprehensive business outlook, Matías joined the company in 2018 and has witnessed its evolution ever since. Today, he leads a management model focused on growth in highly competitive markets—such as pet food—emphasizing continuous improvement and strong team development. Let’s learn more about his experience and his vision for the present and future of the market.
From your leadership perspective, what are the main challenges in running the company strategically?
The main challenge is to maintain competitiveness in an increasingly demanding global market, support the shift toward more sustainable packaging, and ensure efficiency through the entire value chain. At the strategic level, we aim to balance innovation with operational strength to quickly address market demands without compromising quality consistency. As regards the operational part, our daily effort focuses on maintaining a high-quality service meeting each partner’s standards. Developing and attracting talent is essential, as is keeping teams motivated—behind every response, delivery, and technological advance, there are people who make it possible.
Petropack is positioned in the flexible packaging industry. What solutions are you developing for the pet food segment, and what differentiates you in the market?
We mainly work with high-barrier packaging in the pet food market to ensure product preservation, freshness, and food safety. Through our technologies of coextrusion up to 7 layers and different films, we have developed layering structures and recyclable monomaterials with high magnetic resistance, strong sealing properties, and accurate pallets due to their high friction coefficient and air evacuation system.
Personalization is our key differentiator—whether in formats, structures, printed design, or technical support—from packaging development to installation on the bagging line. We are not only a packaging supplier but also a strategic partner.
When it comes to technological innovation, where are you placing your bets? Is there a technology, system, or project that stands out for its impact on quality or efficiency?
At Petropack, we strive to be at the forefront of each stage of the conversion process. From the extrusion process to the polyethylene film, we create high-performance formulas, offering mechanical resistance, fat migration stability, and barrier properties against moisture, oxygen, and light, and we leverage the potential of 7-layering coextrusion. One of our major investments is Printastic, a flexographic printer with expanded foam and digital modulation, with which we achieve ultra-high-definition levels
that set us apart in the market. In the cutting step, we incorporated laser cutting to develop personalized easy open patterns, inside micro-perforations at 140 microns for ventilation, alphanumeric single codes for each packaging (ideal for sales), special labels, and NFC technology. Finally, in manufacturing, we implemented super premium-oriented innovations, such as degassing valves, side handles, Innolok and 360-like sealings, foldover bottoms, and rounded corners, among others. In addition to improving functionality, these features add unique value to the consumer experience.
In a dynamic industry like pet food, how do you address market needs and adapt to changing consumer demands?
We address the needs by actively listening to our clients and following global trends. The pet food category is sensitive to shifts in consumption habits: even more consumers are looking for practical, recyclable, and different packaging. To succeed, it is crucial to stay close to clients and support their business growth through innovation. Always seeking to be at the forefront, we also have a close relationship with suppliers, associations, and organisms that set the agenda in innovation and sustainability, which help us to apply these insights in concrete solutions for the regional market.
In addition to the product itself, what do customers value in a packaging supplier? How do you address customer experience and long-term relationships?
Customers evaluate satisfaction in a more integral way: they consider not only the product but also technical support, offers versatility, and short lead times. As a result, Petropack focuses on service; our expert teams follow up after sales, training, and direct assistance in plants when required. We want to establish long-term relationships based on transparency and joint innovation. Our commitment extends beyond packaging; Petropacks knows that each packaging represents the client’s projections to the market.
From a strategic perspective, what role does Latin America play in Petropack’s expansion and positioning? Are you planning to reach additional countries?
Latin America is the starting point for our expansion. We are already present in several markets, and our goal
is to consolidate and focus on countries with growth potential in the pet food industry. Our value proposal has strengths in neighboring markets, where we aim not only to sell packaging but also to share knowledge and tailored solutions. International expansion is a key axis in our short-term strategic plan.
“The pet food industry in Latin America is experiencing dynamism and professionalism. Packaging is essential
in the value chain—besides protecting the product, it communicates the brand and connects with consumers’ emotions. At Petropack, we are committed to investing in technology and human talent to address this growth by providing solutions that combine innovation, sustainability, and profitability.”
Thank you, Matias, for sharing your experience and insights about the industry!
CPM brings decades of process expertise to the pet food industry, building on our leadership in food-grade baking, roasting, drying, and cooling, as well as compounding and extrusion in plastics and rubber. By leveraging this broad industrial experience, we deliver pet food production lines that are precise, scalable, and energy efficient. From extrusion and drying to advanced coating and automation, CPM provides fully integrated solutions backed by global support, helping customers achieve consistent quality, higher throughput, and reliable performance.
CPM’s story began more than a century ago, rooted in a commitment to engineering solutions that transform the way industries produce their goods. From our humble beginnings as California Pellet Mill, we have grown into CPM —a global leader in process technology and equipment. Over the decades, our innovations have revolutionized food processing, engineered materials, pet food, and more. Today, with locations across North America, South America, Asia, and Europe, CPM
continues to deliver cutting-edge technologies and trusted partnerships that help our customers succeed.
CPM’s Twin Tech extruder and Dual Pass dryer are engineered to help pet food producers maximize efficiency and product quality. The Twin Tech extruder delivers precise control over formulation and texture, ensuring consistent results with every batch, while the Dual Pass dryer removes moisture uniformly and efficiently, reducing energy costs and minimizing product waste. Together, these systems enable higher throughput, more reliable production, and consistent end-product quality, giving customers a clear competitive edge.
Beyond equipment, CPM’s full automation capabilities simplify operations, reduce errors, and allow production lines to run with minimal manual intervention. Supported by our global parts and service teams, customers benefit from rapid response times, expert troubleshooting, and proactive maintenance—ensuring uptime, smooth operations, and long-term reliability. With CPM, pet food producers gain not just advanced technology, but a complete solution designed to drive efficiency, quality, and profitability.
Innovation is at the forefront for CPM . One example is the new permanent magnet synchronous motor in its extruder. The Pet Food Segment Vice President, Olivier Drean, said customers are already seeing the benefits from the design.
“Our motor is smaller than the typical motors out there, and has a stable torque with lower noise pollution,” he said.
The motor delivers up to 10% of energy savings, reduces noise pollution by 30%, and it is half the size of a typical motor in the pet food extrusion market, making it easier to transport and install.
CPM will also be opening its Asia Innovation Center in Wuxi, China mid-2026. It’ll be centered around extrusion, drying and coating systems.
“Our goal is to provide a hands-on hub where customers can develop new recipes, run trials, and optimize processes,” Drean said. “It will also serve as a regional center for training and expertise, helping teams achieve consistent, high-quality results efficiently.”
CPM is dedicated to helping pet food producers in AsiaPacific grow with confidence by combining advanced equipment, full automation, and local expertise.
“Our focus is on empowering Asia-Pacific pet food
producers with the technology and support they need to succeed—efficiently, reliably, and profitably,” Drean said.
Sustainability is at the heart of CPM’s solutions. From energy-efficient equipment and minimized heat loss to reduced noise pollution, CPM designs its systems to lower environmental impact while maintaining peak performance.
“Sustainability isn’t just a goal—it’s part of how we engineer every solution,” Drean said. “By reducing energy use, waste, and environmental impact, we help our customers succeed today and protect resources for tomorrow.”
For All Pet Food, industry events create bridges for sector training and networking. Getting to know each other is an opportunity to connect and exchange knowledge, news, and trends.
Here, we treasure some fragments of moments we have shared with the entire industry community. Relive the experience with us!
In each All Pet Food Magazine issue, we share recognized products and new launches from prominent worldwide pet food manufacturing companies. We present innovative formulations with high-quality raw materials, in line with market trends, obtained through technological production processes, and providing benefits to both pet health and nutrition.
Superior nutrition caring for your pet and the planet.
Top One is a super-premium food, made by Champion Pet Care , that offers complete and balanced nutrition for dogs and cats.
Formulated by veterinarians, it matches high-quality animal origin ingredients—without artificial colorants. It is enriched with Omega-3 and Omega-6 to promote healthy skin and shiny coat. Moreover, it includes natural prebiotics (FOS and MOS) to support healthy digestion and better nutrients use.
Champion Pet Care’s packaging is 100% recyclable, which shows its commitment to sustainability.
CIPAL & CIPEU: The future of the Pet Food industry is on the agenda
Two events. One shared commitment: connecting industry leaders in one place.
Leading the way in Latin America and Europe
23-24September2026 10-11November2027 27-28September2028
7-8November2029
For All Pet Food, visiting clients is an enriching experience. In these encounters, we strengthen relationships and become familiar with the equipment, workspaces, and production processes, enabling us to support and accompany them effectively.
We get pictures of each visit to share the experience with the community. In this way, they can understand how these leading companies start their days to meet the demands of the pet food market.
Find out more!
https://en.allpetfood.net/company/dansa-s.a./
Find out more!
https://en.allpetfood.net/company/grupo-harmony/
All Pet Food Magazine publishes content of high academic interest created by editors, who bring prestige to each issue and valuable knowledge to the entire pet food industry. In this section, we are pleased to share the professional profiles of our guest editors, their country of residence, and their main phrase.
“From scientific knowledge to market practice, with responsibility”
“Meaningful language, impact with vision”
“The pet food market has a huge business potential, but it requires responsible commitment in all aspects”
Precise batching is critical for efficiency, product quality, and traceability in animal nutrition plants. The article explores the most common challenges and shares technical insights to improve consistency and reduce production errors.
https://bit.ly/4qjXoxk
APC highlights the functional benefits of spray-dried animal plasma in pet food formulations. With scientific backing, this ingredient supports immune response, gut health, and overall wellbeing, making it a valuable tool for performance and longevity in companion animals.
https://shre.ink/oCfs
FAMSUN strengthens its presence in the region by offering integrated, scalable solutions for the pet food industry. With a focus on innovation, automation, and local service, the company continues to position itself as a key partner for industrial development in Latin America.
https://bit.ly/3WgS3cn
Kormotech strengthens its presence in Northern Europe by acquiring 100% of its Estonian partner. The move consolidates its growth strategy and local distribution in the region.
https://acortar.link/06MXrZ
também em português!
As informações mais relevantes do mercado pet food brasileiro, agora em seu idioma:
• Plataforma web de conteúdo + revista
• Conteúdo exclusivo do mercado brasileiro
• Notícias e tendências globais em português
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