Brut. is the leading global media publisher on social platforms
Brut. America
57.7 million people reached each month
60 million people reached each month
50 k+ Videos / year Reach -
Source:Tubular,2024
Brut. North & East Africa
32 million people reached each month Brut. India
147 million people reached each month
500 million
People reached per month
70 % are under 35 yo
50 / 50 male/female 2.5 billion
Organic Video Views / month Equivalent to $ 1.5 bn of paid media
Top 1 France
Top 2 Europe
2
We have created a community of 83 M+ followers on social media 8.4 million
3.5 million followers
922K followers 300 K followers 1.3M followers
We have a massive impact on the social conversation around the biggest events
1 B views in 2024
900 K views in 2025
40M views in 2025
They chose Brut. to speak up
Our strategy
Social media is shaping tourism. 75%
Travelers are turning to social media to research and find inspiration for their next trip.
Source: American Express Global Travel Trends Report 58%
People aged 25- 34yo are booking flights to destinations they've seen on social media.
Source: Opodo survey
We believe that to have an impact on social, having a human - centric approach is key
Thanks to this approach, we became the leader in terms of social conversation about tourism in France
Brut. is the #1 media outlet
Ahead of Purebreak and Loopsider
29% Share of Views (SOV)
Brut. captures 29% of total video views on travel-related content compared to its competitors and other generalist media outlets in France.
Brut. is the #1 media outlet
Ahead of TF1 Info and Le Parisien
36% Share of Views (SOV)
Brut. captures 36% of total video views on travel-related content compared to its competitors and other generalist media outlets in France.
We help tourism board in their high and mid - funnel challenges
Brut. x CTB
We boost the consideration to their destination thanks to our value proposition
#1 Production
We can create efficient and engaging content (short snacking content or long format) for you. Under Brut.’ name or in white label. Benefit from our production expertise.
# 2 Organic broadcast
We can publish on our social media platforms content we created together under Brut. ╕ name to promote your destination to our audience. Benefit from our wide organic reach.
# 3
Paid campaigns
We can push your assets or the content we created together to our + 500 M touchpoints. We can target key markets, affinity audience, specific demographics according to your needs. Benefit from our proprietary data and paid campaign expertise.
We build long term partnership with tourism board because this is how you have an impact
Context:
Increase awareness of the Australian Working Holiday Visa among eligible young people in France (targeting 18 ╞24 year olds) through social media and a selection of popular entertainment platforms frequented by this demographic.
Creative Assets:
A 3 - episode branded video series co - produced with Brut.
Affinity Audiences Activated:
Brut. audience with a strong interest in travel
Brut. audience engaged with entertainment content
Brut. audience interested in student - related topics
Performance : 15 M impressions
What we did:
Repurposing of the previous year’s branded content videos to boost awareness (view campaigns) and consideration (traffic campaigns) across Instagram, TikTok, YouTube, and programmatic platforms.
Creative Assets:
Five 30- second cuts produced from the original Brut. branded content videos.
Performance: 24M impressions
We have access to large pools of affinity audiences in our editions (US, India, Africa, France).
Audiences reachable based on their average completion rate *RTG view phase
Broad Brut.
Brut. Lifestyle
And we can create lookalike audiences based on our affinity pools to target the UK, Germany and Spain
A lookalike audience is a group automatically generated by an advertising platform (such as Meta) based on an existing group of users.
How does it work?
We start with a source audience: Brut. France audiences
The algorithm identifies common traits among these profiles (age, interests, behavior, etc.)
It then creates a broader audience made up of people with similar characteristics
Why is it useful?
To reach new qualified individuals in markets where Brut.'s presence is more limited
CTB x Brut.
The challenge Position Cambodia as a leader in slow travel and sustainable innovation.
The answer Create an impactful long term content partnership between Brut and CTB
We boost the consideration to their destination thanks to our value proposition
Goal: Broadcast a blast launch campaign for the coming high season
Key actions:
- Create a global branded content on Brut introducing the new positioning
- Create drive to site campaign
Goal: Create a FOMO feeling for the beginning of the high season
Key actions:
- Create a global branded content campaign on Brut introducing the high season
- Retarget our viewers
Goal: Build a scalable social presence
Key actions:
- Create successful content on your social prioritising social- first storytelling
- Create evergreen campaign on Brut
- Launch retargeting campaigns
Phase 1
A blast launch campaign for the coming high season
Idea #1 EXPLORING LOCAL TRADITIONS
Format: Documentary-style video series (1 to 3 episodes)
Pitch: In this series, we meet people who embody Cambodian traditions and know-how — an animist believer, a street food cook, a dancer, a craftsperson... Each episode is a portrait-style report that dives into their daily lives, personal stories, and what they pass on from local culture. A deeply human format that highlights the richness and diversity of Cambodian traditions.
Pitch: In each episode, a traveler shares a surprising or memorable story from their trip to Cambodia. The testimony is brought to life with colorful animated graphics and footage from Cambodia, creating a vivid and engaging visual narrative. Each story features a traveler of a different nationality, allowing for a mix of languages and showcasing the diversity of experiences in the country.
Contributors: We can launch a call for stories through Brut’s Instagram Stories. Worth noting: the casting process might require a bit of time and effort.
sept.
Brut.
Video #1
Video #2
Video # 3
Video Amplification # 1
Video Amplification #2
Video Amplification # 3
Budget & KPI
Master production in French with distribution on Brut France
Translation and broadcasting across Brut’s international editions
⇒ 105K€ (3*35K€) 3 brand content videos
Concept, production, and distribution on Brut FR's Meta, TikTok, Linkedin and YouTube pages.
Translation and broadcasting across CTB ╕ s key markets
Amplification of the 3 brand content video on UK, Germany and Spain
⇒ 90 K╬ 9 media amplifications of the videos to your strategic targets on Meta
50 % views 15 s + 50 % trafic
KPIs :
- UK (3 *10 K╬) : 125 K guaranteed views
15 s (3 *41,6 K) + 15 K guaranteed clicks (3 *5 K)
- Germany (3 *10 K╬) : 125 K guaranteed views 15 s (3 *41,6 K) + 15 K guaranteed clicks (3 *5 K)
- Spain (3 *10 K╬) : 125 K guaranteed views 15 s (3 *41,6 K) + 15 K guaranteed clicks (3 *5 K)
As an option, extended reach across premium travel- related affinity websites
⇒ 50K€ An extension of branded content visibility on affinity websites.
Video amplification on the most relevant sites to reach a highly qualified complementary audience
KPIs:
- Brut FR (10K€) : 10K guaranteed clicks
- Brut US (10K€) : 10K guaranteed clicks
- UK (10K€) : 10K guaranteed clicks
- Germany (10K€) : 10K guaranteed clicks
- Spain (10K€) : 10K guaranteed clicks
Phase 2
Create a FOMO feeling during the high season
#1 DARE TO DO IT? EXPLORING CAMBODIA
WITH SUSTAINABLE MOBILITY
Format: Documentary-style video series
Pitch: In this series, we follow a pre-set itinerary across Cambodia with one challenge: completing the journey without planes or cars. Guided by a local expert, we explore what to see, do, and protect in Cambodia — all through eco-friendly modes of transport (bike, train, boat, horseback…). An adventurous, sustainable, and people-focused format that proves there’s another way to travel: slower, greener, and more meaningful.
# 2 WE LET LOCALS PLAN OUR TRIP
Format: Reportage
Pitch: In this format, our itinerary is shaped entirely by locals — they tell us where to go, what to see, what to taste, and who to meet. In each episode, we explore a new city or place in Cambodia through their recommendations. It’s an immersive, human, and spontaneous journey, offering an authentic glimpse into Cambodian culture through the eyes of those who live it.
#3 ONE PLACE, FIVE SENSES
Format: POV video series (approx. 1’30) with voice-over
Pitch: In this series, we explore iconic places in Cambodia through the lens of the five senses. An immersive voice-over, paired with on-site footage, shares what we saw, smelled, tasted, touched, and heard. The viewer experiences the journey alongside the journalist — as if they were there. This vlog-style format, popular on social media, is highly adaptable to multiple languages.
Brut.
Video #1
Video # 2
Video #3
Video Amplification # 1
Video Amplification #2
Video Amplification # 3
Budget & KPI
Master production in French with distribution on Brut France
⇒ 105 K╬ (3 *35 K╬) 3 brand content videos
Concept, production, and distribution on Brut FR's Meta, TikTok, Linkedin and YouTube pages.
Translation and broadcasting across CTB ╕ s key markets
Amplification of the 3 brand content video on UK, Germany and Spain
⇒ 90 K╬ 9 media amplifications of the videos to your strategic targets on Meta
50 % views 15 s + 50 % trafic
KPIs :
- UK (3 *10 K╬) : 125 K guaranteed views
15 s (3 *41,6 K) + 15 K guaranteed clicks (3 *5 K)
- Germany (3 *10 K╬) : 125 K guaranteed views 15 s (3 *41,6 K) + 15 K guaranteed clicks (3 *5 K)
- Spain (3 *10 K╬) : 125 K guaranteed views 15 s (3 *41,6 K) + 15 K guaranteed clicks (3 *5 K)
As an option, extended reach across premium travel- related affinity websites
⇒ 50K€ An extension of branded content visibility on affinity websites.
Video amplification on the most relevant sites to reach a highly qualified complementary audience
KPIs:
- Brut FR (10K€) : 10K guaranteed clicks
- Brut US (10K€) : 10K guaranteed clicks
- UK (10K€) : 10K guaranteed clicks
- Germany (10K€) : 10K guaranteed clicks
- Spain (10K€) : 10K guaranteed clicks
Phase
3 Build a scalable social presence
Brut.Media , leverages the power of our media brand to address your challenges at every stage of marketingthefunnel.
upperfunnel
In content production, with the creation of proprietary programs tailored to your brand
With advanced media targeting capabilities, we can reach your strategic audiences based on your specific programs and objectives.
Mid/low funnel
On Brut, create an evergreen partnership to promote Cambodia
March / April
September
November / December
A campaign to target travelers booking their summer trip.
A campaign to target travelers booking their winter trip.
A campaign to target travelers booking their eastern trip.
This is what we do with Destination Canada, to promote Québec as a destination
Context and brief:
Creation of a saga of four videos to work on the awareness and consideration of summer tourism in Quebec. Two inspiring videos with influencers interviewed on camera with illustrative images to arouse the desire to discover Quebec, and two more detailed 100 % motion design videos to concretely guide future travelers.
Vid¸o # 1 : Inside the phone of Bruno Maltor
Video # 2 : Augustin Trapenard ╕canadian literature crush
Video # 3 : 3 itineraries in Quebec
Video # 4 : 5 things to know about the locals in Quebec
Brand content: Four brand content videos published organically in the feed of Brut. on Instagram, Tik Tok and Facebook
Paid media : Paid boost of the four videos
Performance : 11 M views, 57 K interactions
Create a ╖special week: Cambodia ╗ on Brut during the Sommet de la Francophonie
“Special Weeks”: A Signature Format by Brut
On a regular basis, Brut transforms its editorial line to spotlight a specific destination, dedicating 6 to 10 pieces of content to one geographic area — from Marseille to Berlin, or Corsica.
These stories, independently curated by Brut’s editorial team, explore themes such as food, sports, youth-led initiatives, and cultural clichés — always through a fresh and authentic lens.
A “Special Week: Cambodia” during the Sommet de la Francophonie would bring strong value to our campaign by:
● Creating a powerful editorial environment for storytelling
● Building highly engaged Cambodia-focused audiences for efficient retargeting
Leverage our partnership with the Cannes Film Festival to shine a spotlight on Cambodian cinema.
For the past four editions — and for the next three to come — Brut has served as the official partner and co-producer of the Cannes Film Festival. This unique position gives us unparalleled access and visibility across the event.
As part of this partnership, we:
● Produce the opening and closing ceremonies
● Create and deliver all TV shows for French national television during the festival
● Publish 10 to 15 daily pieces of Cannes-related content across our platforms
● Are the only media outlet with publishing rights directly from the red carpet
● Generate a minimum of 10 exclusive stories per day during the two-week festival
This powerful context offers a premium opportunity to spotlight Cambodian cinema within one of the world’s most prestigious cultural events.
Brut.Factory brings together all the expertise of a fully integrated creative agency, within Brut, to support you across all your content needs.
Insights & conception
Production & activation
Audience
Targeting
In France, we are the social media agency for Duolingo
Context and brief:
Brut ╕ s support includes the following key areas, with a dedicated team backed by the media ╕ s in - house expertise:
● Editorial strategy
● Production of 8 - 12 pieces of content per week
● Organic content distribution
● Community management on TikTok and Instagram
● Influencer strategy
● Performance analysis
We also manage Duolingo ╕ s influencer campaigns across TikTok, Instagram, and YouTube.
We work with creators who resonate strongly with Gen Z, while also driving engagement among audiences over 30 .
From talent sourcing and creative ideation to contracting and production ╟ everything is handled by the Brut teams.
In just 8 months, we ╕ve grown Duolingo ╕ s community by 1.3 M followers on TikTok and 274 K on Instagram.
The content generated 245 million views and 34.8 million likes on TikTok alone.
TikTok & Instagram .
Make it happen
Our next steps
End of july
> Approval on the first campaign
Our goal: have an understanding and an agreement on a first test campaign to be launched asap.
August
> Script and post production
Our goal: take the whole month to understand how to work together and setup the coming shoots
September
> Production and launch
Our goal: shoot the content early september so we can be live before the end of the month
The attribution to CTB in each content published.
The name ╖CTB ╗
Mention of Cambodia
The handshake ╖Cambodia Tourism ╗
Production process for the video (1 month on average).
Creative intentions We define the subject and key messages, allowing us to create tailor made creative concepts.
Casting
We validate the concept and the speaker and foresee a pre - interview
Script
We then draft the format structure and the questions we want to ask the speakers to prepare for the shoot.
One round of consolidated feedback is included
Shooting
Our journalist goes alone to the shoot, meeting with the scheduled speaker.
Editing
We share with you the edit created by our editorial team.
Three rounds of consolidated feedback are included
Publishing
Once the edit is approved, we carry out technical checks, spelling reviews, and document verification.
Regular reporting to continuously assess the relevance and success of our collaboration.
J+3 review
After each content or campaign launch, we send a review after 3 days with the first performance trends: views, engagements, impressions, etc.
J+ 21 review
At the end of each campaign, we send a final review that includes both performance KPIs (views, impressions, engagements, platform distribution, gender, age) and a qualitative analysis of the content and comments.
Mid - year and annual review
After 6 months of partnership, we conduct a first comprehensive review to analyze the impact of our partnership and optimize our editorial and paid media strategy for the second half of the year.
