SUSTAINABLE EVENTS
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SUSTAINABLE EVENTS INDUSTRY: Successes & failures
Author Janet Landey
Event tourism is a growing global phenomenon. All events have impacts on the economy, environment and society - playing an important role in communities. Events add to the quality of life for local residents and driving tourists to an area. Events provide an opportunity to showcase positive community brands and image to the media, business community and visitors and further create economic impact that translates into jobs, tax revenues and enhanced infrastructure improvements. ‘Community Capital’ (as it is referred to by IFEA Africa, International Festivals and Events Association Africa) is built as a direct outcome of events, e.g. through exposure of artists, local community programmes and experiences.
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THE TOURISM HANDBOOK