NIZHYN analysis and city development strategy
LONG RUN STRATEGY
CITY TO LIVE, REST, & THRIVE
The strategy of a multidirectional approach that ensures Nizhyn’s development in all crucial sectors — agriculture, logistics, tourism, various amenities, healthcare, and education. Thus making Nizhyn a great place to live, explore, grow businesses, enjoy nature, and much more.
INDUSTRIAL PARK: AGRO & TRANSPORTATION HUBS
AGRICULTURAL HUB
The Vision
The goal is to transform a half-abandoned industrial zone of Nizhyn into a developing industrial park that utilises the opportunities of the region. The main focuses of the project are:
• Agricultural and Food Processing: oils, animal feed, processed foods with high-added value
• Logistics and Storage: elevators and grain terminals connected to the railway network
• Innovation and Education: young population and availability of the Agricultural Institute allow to creation of an R&D center in the region
AGRICULTURAL HUB
Strengths
S W• Proximity to fertile agricultural lands, enabling abundant raw material supply
• Existing railway network with high capacity for freight transportation
• Collaboration with Nizhyn Agrotechnical Institute for workforce training
• Presence of local agro-enterprises
OOpportunities
• Attracting private and international investors (USAID, EBRD)
• Development of value-added agroprocessing industries
• Expansion of export logistics via the railway and dry port infrastructure
• Relocation of enterprises from other regions
TWeaknesses
• Outdated infrastructure requiring modernization (utilities, roads)
• Limited financial resources at the local level
• Heavy reliance on external funding (private, state, international)
• Military threats are affecting the investors
Threats
• Agricultural market volatility
• Political and economic instability in the region
• Competition of other industrial parks/ agrohubs that are closer to export destinations
AGRICULTURAL HUB
METRICS*
Area: 50-70 hectares
Projected Investment: $35-45 million
Projected New Jobs: 3000 - 4500
Payback Period: 8-10 years
IRR: 14-16%
* approximately calculated based on cases of Ukrainian industrial parks data and agricultural industry reports available in open sources
AGRICULTURAL HUB
PROPOSED INDUSTRIAL PARK BENEFITS/ ASSISTANCE FOR RESIDENCE
• 5-Year Exemption on Corporate Income Tax and Land Tax discount for park residents
• Compensation for Loan Interest Rates for businesses operating within the park
• Subsidies for sustainable energy
• Low interest rate loans and grants from the state/international banks (EBRD) for equipment purchases, new developments within the park, etc
• Ministry of Education and Science of Ukraine cooperation programs for R&D center development
TRANSPORTATION OVERVIEW
Nizhyn serves as a railway junction connecting Kyiv, Chernihiv, and eastern destinations. The transportation development strategy focuses on two main components: modernizing passenger facilities and developing freight infrastructure to support regional agricultural and industrial growth.
These developments will support Nizhyn's economic growth by improving mobility for residents and creating efficient logistics capabilities for businesses.
PASSENGER TRANSPORTATION STRATEGY
The station modernization approach centers on creating two distinct zones
• Modernized station building with essential facilities on the current side
• New city-facing transit plaza with commercial development
Investment: UAH 50 million
Key developments:
• Improved station facilities and accessibility
• Enhanced train schedules aligned with commuter needs
• Development of reliable city transport connections
FREIGHT TRANSPORTATION STRATEGY
Development of an integrated rail logistics hub in the industrial zone near the railway station will serve both agricultural and industrial needs.
Investment: UAH 125-155 million
Main components:
• Modern loading and storage facilities
• Network of collection points for agricultural producers
• Digital management systems for operational efficiency
Expected outcome: Increased handling capacity and faster loading times supporting regional economic development.
TOURISM
STAGE 1
2025-2030
Establish Nizhyn as a One-Day
Trip Destination
Through affordable yet simple solutions, Nizhyn has the potential to become an ideal one-day destination. Its convenient location—just 1 hour and 40 minutes from Kyiv and about 1 hour and 10 minutes from Chernihiv— makes it an accessible and appealing option for a quick getaway. Visitors can explore the city’s rich history, charming architecture, and cultural attractions without needing an overnight stay. Nizhyn can offer an enriching, budget-friendly escape by enhancing local amenities, developing tourism infrastructure, and highlighting unique attractions.
Strengthen Visibility
Therefore, in visibility, the city could involve local restaurants and cafes, with them sponsoring campaigns in return for logo placement and future benefits:
Tourism Signalization: Install clear signage in key entry points and tourist zones, highlighting landmarks and walking routes.
Pickle Brand Development: It would be highly effective to create a strong, recognizable brand around its famous pickled cucumbers and local goods. A unique “Nizhyn” brand could expand into merchandise and souvenirs, offering visitors a taste of authentic local flavors and products to take home. Thus celebrating Nizhyn’s heritage and creating memorable, marketable products that connect tourists to the city. Local cafes can also support this strategy by introducing dishes based on pickled goods to their menu.
Marketing Targeted at Kyiv and Chernihiv: Both offline and online communication with the key message that Nizhyn is just an hour away.
Develop Local Hospitality Sector
Policy Incentives:
▪ Reduced licensing for new small cafes and food establishments.
▪ Tax breaks for locally sourced ingredients to support unique menus.
▪ Affordable leases and outdoor seating permits in underutilized city areas attract entrepreneurs to open spaces that would otherwise stay empty.
Cultural Diversity in Dining: Collaborate with Nizhyn’s Greek and Assyrian communities to promote national cuisines and create themed dining spaces.
Pop-Up Cafes: Launch short-term permits for pop-up cafes inspired by a Quito’s success.
Incubator Programs for Cafe Owners: Рartnerships with cities famous for their dining scene, like Lviv, would help aspiring cafe owners develop successful business models and build a thriving cafe community.
Improve Attractiveness
Develop guided walking tours from the city’s administration, focusing on Nizhyn’s historical, architectural, and cultural heritage.
Host regular cultural events, such as traditional music performances, markets with local food, or historical reenactments (Chorna Rada, for example). Communication of these events should be targeted at Kyiv and Chernihiv.
Train local youth as tour guides and provide storytelling workshops to enhance visitor experiences.
Development of the city’s design code based on Hoholyvska Street, which can be extrapolated to the rest of the city, making it visually attractive for tourists. Develop incentives for local cafes and restaurants to maintain traditional aesthetics and create easy-to-use guides on how to create signs for small businesses&
Bring life together with artists — Local government selects the building walls that would benefit from murals and makes an open call for street artists from all over — they are free to create murals on the city walls. It would be a simple and almost free way to underline the city’s cultural identity, making it more appealing for tourists and revitalizing neglected areas.
Cost/Benefit
Recommended Investment: 2,330,000 UAH
Tourist Flow Growth: +500 people per weekend
Spending per Tourist: 400 UAH (while the average check at a restaurant/cafe in 2024 is 643 UAH)
Annual Revenue (Direct Impact): 10,400,000 UAH/year
ROI for the city: 190%
Profit for Businesses (30% Margin): 3,120,000UAH/year.
This makes investment in city promotion profitable first and foremost for it’s HoReCa sector, which could be the considerable investor.
STAGE 2
2031-2040
Transition to a Weekend Destination
The next step in enhancing Nizhyn as a tourist destination is to expand its infrastructure and develop the wider hromada, including nearby spots like Kruty. Adding hotel options, hiking trails, and fruit-picking experiences would attract more visitors, supporting local businesses and showcasing the region’s natural and cultural appeal. Together, these efforts can establish Nizhyn as a well-rounded destination for day trips and extended stays alike.
Expand Accommodation Options
Encourage accommodation development for tourists: Airbnb, boutique hotels, and guesthouses.
Promote rural homestays and eco-lodges by offering training programs for villagers in hospitality management.
Develop camping sites near natural attractions.
Emphasize hromada’s involvement — surrounding villages and their inhabitants can become a part of the tourism infrastructure by offering local dining experiences for tourists.
Enhance Tourist Infrastructure
Promote activities such as fishing, hiking, camping, and rafting to leverage Nizhyn’s natural surroundings.
Create nature trails and eco-parks to attract families and outdoor enthusiasts.
Build recreational areas, cycling paths, and picnic spots with improved public transport connections and parking facilities for weekend tourists.
Make all locations comfortable for workation travelers by ensuring high-speed internet access and all other necessary amenities.
Such infrastructure doesn’t need sufficient funding yet could offer diverse experiences for numerous audiences.
Intensify Destination Marketing
Launch campaigns targeting families, couples, and adventure travelers.
Highlight unique features, such as Nizhyn’s natural resources, cultural diversity, and historical significance, through social media and influencer partnerships.
Create thematic tours (e.g., “Historical Nizhyn,” “Nizhyn’s Natural Wonders”, “Dining with Locals”).
Nizhyn Explore the unknown
STAGE 3
2041-2050
Regional Development with Nizhyn as a Center
Establish Nizhyn as the gateway to a broader regional tourism network, supporting economic growth and community engagement, targeting the whole country.
Leverage Nizhyn’s Central Location
Promote Nizhyn as a starting point for exploring nearby attractions like nature reserves, historical sites, and regional festivals.
Develop multi-day itineraries that combine city experiences with excursions to surrounding areas. Partner with neighboring hromadas to create saturated experiences through the region and tours for neighboring cities and villages.
Create YearRound Activities
Organize seasonal events, such as winter markets, spring flower festivals, and autumn harvest fairs.
Promote sport fishing, birdwatching, and crosscountry skiing depending on the season.
Attract Investment
Develop public-private partnerships to fund large-scale tourism infrastructure projects.
Offer incentives for private investment in adventure parks, museums, and resorts.
WORK-FROM-HOME HUB
CONNECTION TO KYIV
Therefore, living in Nizhyn and working in Kyiv is not profitable. However, if we are talking about a mixed type of work (when you need to come 2 times a week), it is as expedient as living on the periphery of Kyiv and enjoying the benefits of Nizhyn.
WFH HUB STRATEGY. OPTION 1
Nizhyn — Affordable, Comfortable, and Practical
Concept:
Nizhyn offers a cost-effective and peaceful alternative for remote workers connected to Kyiv, providing the best of both worlds — proximity to the capital without the chaos and costs.
Key Benefits:
1. Affordable Living
◦ Rent in Nizhyn is 2-3 times cheaper than in Kyiv.
◦ Example: 1-bedroom apartment → Kyiv: 20,000 UAH, Nizhyn: 8,000 UAH.
2. Peaceful Atmosphere
◦ Calm and quiet environment ideal for focus, creativity, and better work-life balance.
3. Convenient Location
◦ 2 hours to Kyiv: Perfect for occasional office trips while avoiding daily commutes.
4. Charming Lifestyle
◦ Historical architecture, cultural heritage, and green spaces add unique appeal.
WFH HUB STRATEGY. OPTION 1
How to attract remote workers
1.Promotion campaigns: collaborate with Kyiv-based companies to promote Nizhyn as a work-from-home location for employees.
2.Incentives for Relocators
• Discounts on rent or co-working spaces for the first year.
• Partnerships with developers to create "relocation packages": modern apartments with internet and office amenities.
3.Community Building
• Organize remote worker meetups, networking events, and workshops to create a WFH community in Nizhyn.
• Promote workation opportunities — “Live, work, and relax in Nizhyn.”
WFH HUB STRATEGY. OPTION 2
Building a Work From Home Infrastructure
Concept: Position Nizhyn as a regional hub for remote work by investing in key infrastructure to attract professionals and businesses.
Development Priorities:
1. Transport
•Faster trains and buses to Kyiv (target: 1.5 hours travel time).
2. Digital Infrastructure
•High-speed internet and public Wi-Fi zones.
3. Housing & Workspaces
•Modern residential complexes with co-working areas.
•Affordable co-working hubs near the station and city center.
4. Recreation & Lifestyle
•Parks, cafes, gyms, and cultural spaces for relaxation.
5. Business Opportunities
•Event space rentals, workation packages, and subscription plans for companies.
Message: Nizhyn is ready for the future — with modern infrastructure, affordable housing, and excellent connectivity for remote professionals.
LAND USE, HOUSING, AMENITIES, AND ENVIROMENT
LAND USE MIXED-USE POLICY
Discovered land use, we realized the biggest problems:
•Low population density
•Absence of a clearly defined center of economic activity
•A lot of the city's land is not used at all
For more efficient use of land resources, increased population density, and the development of infrastructure that supports an active urban community, we decided to implement a MIXED-USE HOUSING POLICY, especially in the city center.
Thus, for example, allowing local citizens to open small enterprises right in their backyard — making the city livelier and giving more opportunities for additional income.
LAND USE LOCAL CENTERS
MICRO-RAYONS CENTERS DEVELOPMENT is important for the development of small businesses and better functioning of public transport. We would like to simplify the bureaucracy to increase the number of storeys and the percentage of development on the site (40%) in these local centers.
HOUSING STOCK DEVELOPMENT STRATEGY
Problem
Housing stock is aging, and appropriate financing for recovery measures is lacking.
Solutions
•Support existing homeowners associations (HOA) – 69 HOAs (16%) and 11 housing cooperatives in the city;
•Assist in creating new self-governing organizations;
•Gradual renovation of existing multi-story buildings to prolong their life cycle and upgrade the city’s attractiveness.
HEALTHCARE FACILITIES STRATEGY
To cover the lack of doctors (approximately 25%) could be used following solutions:
•To cover the deficit by attracting specialists from the occupied regions and nearby territories;
•Establishing residency programs for recent graduates, who are more likely to stay if they complete their training locally;
•Housing assistance and relocation packages.
EDUCATION INSTITUTIONS STRATEGY
To make studying in Nizhy more attractive and make potential students consider it, we offer the following steps:
•Covering the deficit with the students from the occupied regions and nearby territories, foreign students;
•Exchange programs of teachers with other Ukrainian institutions and teachers from sister cities;
•Guest lectures, both on/offline would enhance institution’s attractiveness;
•Grants for local talents, “Study at your hometown” grants;
•Free housing policy for promising students from other cities;
•Job fairs and partnerships with local companies(like agro sector) to help graduates find employment;
•Local internship opportunities
ENVIRONMENT
IMPROVEMENT STRATEGY
Air quality
•Add filters at grain elevators to reduce the dust and emissions from drying grain.
•Reduce heavy truck traffic in certain areas or create a route for them to avoid polluting city air.
Flooding
•Strengthen river banks where flooding is common, especially around Lake Nizhyn.
•Create drainage systems to help control the water level in areas where it is a problem.
Waste
• Create a system for sorting and recycling trash, with more bins for separating waste.
• Run awareness campaigns to discourage people from burning leaves and trash, offering better disposal options.
• Clean up illegal dumps in nearby areas to keep the surroundings cleaner.
Water
• Clean up the Oster River’s bed to improve water flow and reduce the buildup of dirt and mud.
• Stop farmers from plowing too close to the river by enforcing rules and fines.
• Fix up the ponds around the city, especially Nizhyn Lake, to help keep water levels stable and prevent them from drying.
• Monitor industrial waste to ensure factories, like the canning plant, clean their wastewater before it reaches the river.
Encourage sustainability
•Grants and subsidies that offer financial encouragement, such as grants and tax relief for businesses investing in sustainable practices or innovation.
Revitalization of the waste landfill
INVESTMENT
INVESTMENT ATTRACTION STRATEGY
To attract investors, Nizhyn can implement several strategies based on successful practices from other regions:
1.Establish an Investment Promotion Agency (API):
• Create a dedicated agency responsible for promoting and facilitating investments.
• Provide comprehensive information to potential investors about the local business environment, infrastructure, and investment opportunities.
• Assist investors in navigating regulatory requirements and connecting with local authorities.
2.Develop a Compelling Value Proposition:
• Identify and highlight the unique advantages and strengths of Nizhyn, such as strategic location, skilled workforce, and available resources.
• Prepare promotional materials that showcase these advantages and the potential for growth and profitability in the region.
3.Enhance Infrastructure and Business Environment:
• Invest in improving local infrastructure, including transportation, utilities, and communication networks.
• Implement administrative reforms to streamline business processes and reduce bureaucratic hurdles.
• Offer incentives such as tax breaks, grants, and subsidies to attract investors.
4.Leverage Public-Private Partnerships (PPPs):
• Engage in proactive discussions with central and local government authorities to develop infrastructure projects through public-private partnerships.
• Collaborate with private sector partners to finance and implement key development projects.
INVESTMENT ATTRACTION
STRATEGY
5. Market Nizhyn Internationally:
• Participate in international trade fairs, investment forums, and business conferences to showcase Nizhyn to a global audience.
• Develop a dedicated web platform to provide information and resources for potential investors.
• Collaborate with international organizations and foreign missions to promote investment opportunities in Nizhyn.
6. Support Local Businesses and Innovation:
• Provide support to local businesses and startups to foster innovation and entrepreneurship.
• Address challenges faced by small enterprises in raising private funding and offer support based on milestone achievements.
7. Build Strong Relationships with Investors:
• Maintain regular communication with existing and potential investors to understand their needs and address any concerns.
• Offer post-investment support to ensure the long-term success of investment projects in Nizhyn.
By implementing these strategies, Nizhyn can create a favorable environment for investment and attract both domestic and foreign investors, leading to economic growth and development in the region.
SISTER CITIES COOPERATION STRATEGY
Nizhyn can leverage its twin city relationships to foster development and international cooperation through several strategies:
1. Cultural Exchange and Tourism Promotion:
• Organize cultural exchange programs, festivals, and events to promote mutual understanding and attract tourists. This can help boost the local economy and enhance the city's cultural appeal.
2. Economic and Trade Partnerships:
• Establish trade agreements and business partnerships with twin cities to facilitate the exchange of goods, services, and investments. This can open new markets for local businesses and attract foreign investment.
3. Knowledge and Technology Transfer:
• Collaborate with twin cities on joint research projects, technology transfer initiatives, and innovation programs. This can help Nizhyn access new technologies and expertise, enhancing its competitiveness and development.
SISTER CITIES COOPERATION STRATEGY
4. Capacity Building and Training:
• Engage in capacity-building programs and training exchanges with twin cities to improve the skills and capabilities of local government officials, businesses, and community organizations.
5. Infrastructure and Urban Development:
• Partner with twin cities to share best practices and collaborate on urban development projects, such as smart city initiatives, sustainable infrastructure, and public transportation systems.
6. Public-Private Partnerships (PPPs):
• Facilitate public-private partnerships with businesses and institutions in twin cities to finance and implement key development projects. This can attract investment and expertise to Nizhyn, driving economic growth and development.
By leveraging these strategies, Nizhyn can maximize the benefits of its twin city relationships, fostering international cooperation and driving local development.
FUNDING FOR DEVELOPMENT PROJECTS STRATEGY
To secure funding for development projects in Nizhyn, the following strategies can be considered:
1. World Bank and International Financial Institutions:
• Explore funding opportunities from the World Bank and other international financial institutions. For example, Ukraine has received additional financing for various projects, such as the Social Safety Nets Modernization Project and the Serving People, Improving Health (SPIH) Project.
2. Government Grants and Subsidies:
• Apply for government grants and subsidies aimed at regional development, infrastructure improvement, and social services enhancement. These funds can support various local projects and initiatives.
3. Public-Private Partnerships (PPPs):
• Engage in public-private partnerships to attract private-sector investment for infrastructure and development projects. PPPs can provide the necessary capital and expertise to implement largescale projects.
4. European Union (EU) Funds:
• Utilize funding programs from the European Union, such as the European Regional Development Fund (ERDF) and the Cohesion Fund, which support regional development and infrastructure projects.
5. Bilateral and Multilateral Aid:
• Seek bilateral and multilateral aid from foreign governments and international organizations. These funds can be used for specific development projects like healthcare, education, and infrastructure.
FUNDING FOR DEVELOPMENT PROJECTS STRATEGY
6. Crowdfunding and Community Funding:
• Leverage crowdfunding platforms and community funding initiatives to raise funds for local projects. This approach can engage the community and attract small-scale investments from individuals and organizations.
7. Corporate Social Responsibility (CSR) Programs:
• Partner with corporations and businesses that have CSR programs. These programs often provide funding for community development, environmental sustainability, and social welfare projects.
8. Development Banks and Agencies:
• Approach development banks and agencies, such as the European Bank for Reconstruction and Development (EBRD) and the United States Agency for International Development (USAID), for project funding and technical assistance.
9. Philanthropic Foundations and NGOs:
• Collaborate with philanthropic foundations and non-governmental organizations (NGOs) that offer grants and funding for development projects. These organizations often focus on specific areas such as education, healthcare, and poverty alleviation.
10. Municipal Bonds:
• Issue municipal bonds to raise capital for infrastructure and development projects. This approach allows the city to borrow funds from investors and repay them over time with interest.
By exploring these funding sources and strategies, Nizhyn can secure the necessary financial resources to implement and sustain its development projects.
EVERYTHING IS CONNECTED
๏ The transport hub supports agriculture, tourism, and logistics.
๏ Environmental initiatives and land-use planning ensure sustainable growth.
๏ Tourism infrastructure development makes the city more attractive to investors.
๏ Demand for transportation is guaranteed by tourism attractiveness.
๏ The developed HoReCa sector would benefit from work-fromhome hub.
๏ The work-from-home hub attracts professionals who benefit from housing and education.
Agricultural HUB creates jobs for students with agricultural education.
THANK YOU
