IE Commerce Third Edition

Page 1

Third Edition 2017

Riverside County Candidates 16-24


San Bernardino County Candidates 25-28





California Small Business owners


California Republicans


Focus on Paying Down Debt


16-24 25-28 26 27 34 37 41

Publication Staff: Ali Mazarei ............................Co-Founder

Zahra Yazdani .....................CFO

Thomas Kim.........................Co-Founder

Christina Kim........................Marketing Director

The Major Key...

Ruben Garcia .......................Art Director

Riverside County Candidates

Dalton Abrams ....................Outreach Director

San Bernardino County Candidates

Contributing Writers:

Protecting Those Who Protect Us

Mr. Ali Mazarei.................................................Page 7 Senator Mike Morrel...................................... Page 8, 12 Mr. David Munoz ............................................Page 13 Sheriff Stan Sniff.............................................Page 14 Assembly Member Jay Obernolte..............Page 26 Ms. Denee Burns.............................................Page 27 Mr. Gene Winderlich........................................Page 33 Mr. Dalton Abrams..........................................Page 34 Sheriff John McMahon.................................Page 35 Mrs. Irma Manzo............................................ Page 37 Mr. Robert Mendez.........................................Page 41

Business Brief Thoughts on Socialism How to Reach Your Goals Three Financial Issues to Watch Under the New Administration

Meet Riverside County Sheriff Stanley Sniff Jr


Meet San Bernardino County Sheriff John McMahon




IE Commerce™ is owned and published electronically by IE Commerce LLC. Copyright 2016-2017 IE Commerce LLC. All rights reserved. IE Commerce Magazine™ and distinctive logo are trademarks belonging to IE Commerce LLC. " or" is a trademark of IE Commerce LLC. No part of this magazine may be reproduced without the written consent of IE Commerce.

IE Commerce Magazine

23261 Cajalco Expressway Perris | CA | 92571 | 951.707.5075 |

Serving Inland Empire COMMUNITIES

Banning • Beaumont • Blythe • Calimesa • Canyon Lake • Cathedral City • Chino • Chino Hills • Coachella • Corona • Desert Hot Springs • Eastvale • Etiwanda • Hemet • Fontana • Indian Wells Indio • Jurupa Valley • La Quinta • Lake Elsinore • Menifee • Moreno Valley • Ontario • Murrieta • Norco Palm Desert • Palm Springs • Perris • Rancho Cucamonga • Rancho Mirage • Riverside • Rialto • San Bernardino • San Jacinto • Temecula • Upland • Wildomar 4







When pulling up to a gas station, or staying overnight at a hotel, or stopping for a quick bite at a fast food restaurant, most people probably think they are customers of a major corporation, but usually that is not the case. In, all likelihood, you are patronizing a locallyowned small business: a franchisee, probably owned and operated by a local family who donates to the PTA, attends the same church as you do, is active in the local chamber, or sponsors one or two little league teams. In other words, these businesses are part of the bedrock of our communities and our state and local economy. The current trend in Sacramento, and the continued increase in the unfriendly business environment in the state is making life harder and harder for these small business owners that have spent their entire life savings and sweat equity in building their small businesses. More and more businesses will continue to go under if California continues to over regulate and over tax its citizens. According to data compiled by the U.S. Census Bureau, small businesses contributed 6,471,608 jobs to California's economy in 2012, the most recent year for which data is available. That number represented half of all private-sector jobs and 34.8 percent of the entire labor force in December 2012. In 2014, California boasted a real gross state product of $2.3 trillion, according to the Bureau of Economic Analysis (BEA). That's almost 13 percent of the United States' total gross domestic product. As you can imagine the small business owners in California represent a significant portion of not only of California economy but that of the United States. As small business owners, we need, no, we must unite and get involved in Local, State, and Federal legislations. It does not matter what party you belong to, or what brand you are affiliated with, we must unite for the common good and to protect our businesses. Take the time to introduce yourself to your local State Representative, attend your local city Council meetings, and most importantly speak up and discuss issues and events that will affect your businesses. It is not hard or time consuming. If you're a small business owner in California looking for resources to help you move forward, here are a few organizations you might want to learn more about. California SCORE U.S. Small Business Administration (SBA) District Offices The Governor's Office of Business and Economic Development California Small Business Development Centers Riverside County Lincoln Club Riverside County EDA Southwest California Legilatice Council Your Local Chamber of Commerce!!! Jeffrey Stanely, David Munoz, Congressman Nunes, Dalton Abrams, Ali Mazarei

Our members at CAGOP Convention Ali Mazarei, Congressman Isaa, David Munoz, Dalton Abrams THIRD ISSUE 2017


CALIFORNIA REPUBLICANS By Senator Mike Morell Last year Republicans across America and our own state of California helped make history. Here in California volunteers helped make calls into swing states for President Trump and joined us in Congressional campaign offices to help send all of California’s incumbent Congressional members back to D.C. where Republicans now hold the majority. Since November 8 we have celebrated the excitement of a Republican White House and majority in Congress, but we have also been scrutinizing our Democratic counterparts as they do their best to instill fear for the future in Californians. Our state has been under Democrat control for the majority of the last two decades and all we have to show for it are roads that continue to crumble under our cars, trucks and buses, schools that are failing to educate our kids, and a housing crisis that continues to boom. The Democratic Party has too long lived in the shadows, wasting resources that should be helping the people of California to succeed and thrive. Now is the time to recommit ourselves to California Republican efforts to build from the ground up and show the Democrats that we will not be bullied into staying silent about their failures. We cannot do this alone; we need you to add your voice. We are currently working to expand on past efforts and establish several new projects that will be a key part of the fight for 2018. First and foremost we must hold the Democrats accountable for their words and actions that work against the people of California. The middle class and small businesses continue to bear the burden of Democrat’s wasteful taxes and regulations that are keeping the middle class from growing and have failed to give people the opportunities to rise out of poverty. Second, the Board of Directors recently confirmed former Assembly Republican Leader Kristin Olsen as the California Republican Party Vice Chair where she will be helping us amplify our efforts to build the Party from the ground up. By building upon the foundations of our regions and communities we can better support Republicans across the state. And third, we are working to continue connecting volunteers with County Central Committees and Republicans volunteer organizations so that we can continue engaging and listening to people across California. Californians made more than 1.5 million calls into key battleground areas for President Trump. In 2017 and 2018 we need you to help us make the same volume of calls to voters here in California to support state and local races where we can make a big difference.




THE MAZAREI FAMILY Proud Sponsor of the 2016 Winter Coat Drive ARCO Travel Zone Center Established in 2008 Perris, California THIRD ISSUE 2017




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Red Lion Inn & Suites


ARCO Travel Zone Center

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480 South Redlands Ave., Perris, CA 92570 69151 E. Palm Canyon Dr., Cathedral City, CA 92234 23261 Cajalco Road, Perris, CA 92572

Castrol Premium Lube

23261 Cajalco Road, Perris, CA 92572 Perris Valley Skydiving (At the Airport) 2091 Goetz Rd., Perris, CA 92570

Orange Empire Railway Museum 2201 South A St., Perris, CA 92570


3R Marketing


Victoria Gardens

11 12 13

Auto Club Speedway


Big League Dreams


9300 Cherry Ave., Fontana, CA 92335 2155 Trumble Road, Perris, CA 92570

Mission Inn

3649 Mission Inn Avenue, Riverside, CA 92501

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865 S. Milliken Ave Suite E, Ontario, CA 91761 12505 N. Main St., Rancho Cucamonga, CA 91739

Ontario Mills

1 Mills Circle, Ontario, CA 91764

Bass Pro Shop

7777 Victoria Gardens Ln. Rancho Cucamonga, CA 91739

Filippi’s Pizza Grotto (2 I.E. locations)

1192 6th Street, Norco, CA 92860 27309 Jefferson Ave. #110, Temecula, CA 92590

Citizens Bank Arena

4000 E. Ontario Center Pkwy., Ontario, CA 91764

Fuji Restaurant

41025 Big Bear Blvd, Big Bear Lake, CA 92315

Morongo Casino Pechanga Resort and Casino

45000 Pechanga Pkwy., Temecula, CA 92592 10


Put your business on the map! 34

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Ramona Bowl Amphitheatre


Rebel BBQ


Victoria Country Club


Cabazon Dinosaurs


Perris Auto Speedway


Lake Arrowhead Village


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27400 Ramona Bowl Rd., Hemet, CA 92544 2521 Arroyo Drive, Riverside, CA 92506 18700 Lake Perris Drive, Perris, CA 92571 28200 Hwy. 189, Lake Arrowhead, CA 92352

March Field Air Museum

22550 Van Buren Blvd., CA 92518

Cafe Aroma

54750 North Circle Dr., Idyllwild, CA 92549

Los Rios Rancho

39611 Oak Glen Road, Yucaipa, CA 92399

Graber Olive House

315 East 4th Street, Ontario, CA 91764

Motte Historical Museum

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181 South Lovekin Boulevard, Blythe, CA 92225 50800 Seminole Dr., Cabazon, CA 92230

Colin Fisher Studios

68929 Perez Rd., Ste M, Cathedral City, CA 92234

Pappy & Harriet’s

53688 Pioneertown Road, Pioneertown, CA 92268

Thompson Building Materials

11027 Cherry Ave., Fontana, CA 92337

Eddie’s Place Inc

65770 Hammond Rd., Mecca, CA 92254

Lookout Roadhouse

32107 Ortega Highway, Lake Elsinore, CA 92530

Bamboo Garden

73633 Twentynine Palms Hwy, 29 Palms, CA 92277

28380 California 74, Sun City, CA 92585 THIRD ISSUE 2017


GOVERNOR SHOULD RESIST NEW TAXES, FOCUS ON PAYING DOWN DEBT At the beginning of January, Governor Brown released his state budget proposal for the 2017-18 fiscal year. The announcement officially starts off six months of negotiations between his office and the legislature to craft a final spending plan.

State Senator (R) Mike Morrell Senator Morrell represents the 23rd State Senate District, which covers portions of Riverside, San Bernardino and Los Angeles Counties.

In recent years, the state has seen record-setting budgets. Unfortunately, the same cannot be said for working Californians and small businesses. Their hard-earned money does not go as far as it should and with legislative Democrats proposing higher taxes to pay for more bureaucracy, it will mean that families can invest even less in their futures. More taxes will also discourage businesses from opening or expanding here, aggravating an already difficult economic situation. It is the reason that for 12 years straight, California has been named the worst state for business in CEO surveys taken by Chief Executive Magazine. With the threat of another recession always looming around the corner, the focus needs to remain on growing our economy while continuing to pay down the hundreds of billions of dollars the state already owes in public pensions and other obligations.



Absent major reforms, the debt situation is only going to get worse. Groups like the American Legislative Exchange Council peg our statewide unfunded liabilities at almost a trillion dollars. Consider that for the 2015-16 fiscal year, the California Public Employees Retirement System (CalPERS) planned for a 7.5 percent rate of return on its investments. However, it only managed to achieve a 0.6 rate of return. Seven percent of a $400 billion liability means a shortfall of $28 billion. Weak investment returns are forcing CalPERS to re-evaluate the soundness of their assumptions. The department will at some point in the future have to admit that investments alone may not be enough to cover pension costs. The dual realities of a fragile economic recovery and a public pension fund that is financially unstable put our state in a perpetually precarious situation. As budget talks get further underway, the governor needs to recognize that additional taxes would magnify the challenges facing California.

“The Major Key . . .” We are into our first months of 2017 and for many, if not all, we have been looking forward to the closure of the prior year. 2016 has made a mark by either a hotly contested and devise election and concluded its final days with the loss of many celebrated and loved personalities. The silent cry for 2016 was “just end already!” 2017 has begun with optimism for many, and vigilant concern by others. The recent presidential inauguration and the protests and marches that followed still bring a spotlight to the unhealed scars of our nation. Yet, still germinating is the seed of optimism and tremendous growth opportunities for those that prefer not to let the politics, or the “wedge issues” of debate, distract them from their own personal development goals. At the end of the day, when the tweets have been sent, the social media post have been placed and there is nothing else to either “comment” or “like”, it is in that moment we realize, that no matter what occurs elsewhere: “The Major Key to your better future… is YOU!”* It is not what is occurring in Washington, nor Sacramento, or city hall. The major key to an individual’s better future is still, and has always been, oneself. So, ask yourself; “Are you happy in your current situation that you are living in right now? Are you happy with things at home, or work, your finances, physical and health, spiritual or living condition right now? Do you like what you are becoming? If you are replying yes to all these questions, then congratulations! If you are in deep contemplation right now or the questions grab your attention, than you may be recognizing that there are areas in which you can be more happier and content. If so, ask yourself: 1. WHAT DO YOU WANT? 2. WHY DO YOU WANT IT?

“The Major Key to your better future…is YOU!” It is great to be an active citizen in the areas that are important to you (and it is encouraged), but at the end of the day, your personal success, or not, is dependant in oneself and ones individual actions or inactions. It is so easy to use external situations as excuses as to why one cannot make a better future for themselves, but excuses are for those that have already planned to fail. We now have volumes of history of incredible individuals, which have achieved great successes in their respective fields, while overcoming insurmountable obstacles. You will find that in each one of those stories, consciously or unconsciously, they too asked the above questions, and took personal responsibility for their lives, because they wholeheartedly understood that “The Major Key to your better future…is You!” If something in this article is resonated with you but you do not know where to begin, start by calling me at (951) 722-7027 and jointly we will assist in your path to greatness. Make it an awesome 2017! David Muñoz, Jr. CEO Union M / The Crescendo Group *Statement taught by Personal Growth teacher Jim Rohn








Sabrina Cervantes Capitol Phone: (916) 3190-2060 District Phone: (951) 371-6860 Capitol Address: 5146 State Capitol, Sacramento CA ,95814 District Address: 4740 Green River Rd. Corona CA, 92880

Mike Morell Capitol phone:916514023 District phone:9099197731 Capitol address: 3056 State Capitol, Sacarmento, CA, 95814 District address:10350 Commerce Center Dr. Rancho Cucamonga, CA, 91730

Eduardo Garcia Capitol Phone: District Phone: Capitol Address: District Address:

Richard Roth Capitol Phone: (916) 651-4031 District Phone: (951) 680-6750 Capitol Address: 4034 state capitol, sacramento, ca, 95814 District Address: 3737 main st. ste 104 riverside, ca, 92501

(916) 319-2056 (760) 347-2360 State Capitol 4140 Sacramento, CA 95814 48220 Jackson St., Ste. A-3 Coachella, CA 92236

Jose Medina Capitol Phone: (916) 319-2061 District Phone: (951) 369-6644 Capitol Adress: 2141 State Capitol, Sacramento, CA, 95814 District Adress: 1223 University Ave. Riverside CA, 92507 Melissa Melendez Capitol Phone: (916) 319-2067 District Phone: (951) 894-1232 Capitol Address: 3098 State Capitol, Sacramento, CA, 95814 District Address: 41391 Kalmia St. Rm 220, Murrieta, CA, 92562 Chad Mayes Capitol Phone: (916) 319-2042 District Phone: (760)346-6342 Capitol Address: 3104 State Capitol, Sacramento CA, 92562 District Address: 41608 Indian Trail Ste D1, Rancho Mirage, CA, 92270 Jay Obernolte Capitol Phone: District Phone: District Address: Capitol Address:

(916) 319-2033 (760) 244-5277 15900 Smoke Tree St., Ste. 125 Hesperia, CA 92345 State Capitol 4116 Sacramento, CA 95814

Eloise Reyes Capitol Phone: (916) 319-2047 District Phone: (909) 381-3238 Capitol Address: PO Box 942849, Sacramento, CA, 94249-0047 District Address: 290 North D Street, Suite 903, San Bernardino, CA, 92401 Marc Steinorth Capitol Phone: (916) 319-2040 District Phone: (909) 476-5023 Capitol Address: 5128 State Capitol, Sacramento CA, 95814 District Address: 10350 Commerce Center Dr., Rancho Cucamonga, CA, 91730 Marie Waldron Capitol Phone: District Phone: District Address: Capitol Address:

(916) 319-2075 (760) 480-7570 350 W. 5th Ave., Ste. 110 Escondido, CA 92025 State Capitol 4130 Sacramento, CA 95814

Jeff Stone Capitol Phone: (916) 651-4028 District Phone: (951) 894-3530 Capitol Address: 4062 State Capitol, Sacramento, CA, 95814 District Address: 5186 Hancook Ave. Murrieta, CA, 92562 CONGRESS Pete Aguilar Capitol Phone: District Phone: Capitol Address: ton, DC 20515 District Address: Paul Cook Capitol Phone: District Phone: District Address: Capitol Address: DC 20515 Ken Calvert Capitol Phone: District Phone: Capitol Address: District Address: Duncan Hunter Capitol Phone: Distric Phone: Capitol Address: ton, DC 20515 District Address:

(202) 225-3201 (909) 890-4445 New Jersey & Independence Ave SE Rm. 1223. Washing685 E. Carnegie Dr., Ste 100. San Bernardino, CA 92408 (202) 225-5861 (760) 247-1815 14955 Dale Evans Pkwy. Apple Valley, CA 92307 New Jersey & Independence Ave SE Rm. 1222 Washington,

(202) 225-1986 (951) 277-0042 2205 Rayburn Building, Washington DC, 20515 400 S. Vicentia Avenue, Ste. 125 Corona, CA, 92882. (202) 225-5672 (619) 448-5201 S. Capitol St & Independence Ave SE Rm. 2429 Washing1611 N. Magnolia Ave., Ste. 310 El Cajon, CA 92020

Raul Ruiz Capitol phone: (202) 225-5330 District Phone: (760) 424-8888 Capitol Address: 1310 Longworth House Office Building, Washington DC, 20515 District Address 43875 Washington St. Ste. F, Palm Desert, CA, 92211 Mark Takano Capitol Phone: 2022252305 District Phone:9512220203 Capitol Address: 1507 Longworth House Office Building, Washington DC, 20515 District Address: 3403 10th St. Set 610, Riverside, CA, 92501




For more than twenty years, Mark Takano has worked to improve the lives of Riverside County residents, both as an elected official and as a teacher at Rialto High School. During his first term, Mark returned more than $2 million in benefits to constituents and veterans, advocated for immigration reform, toured more than 100 businesses, increased VA medical residency slots, and worked to keep federal funding for the Perris Valley Line during the 2013 government shutdown. In his second term, Mark continues to support legislation that will grow our local economy, lower the cost of housing, support veterans, improve our education system, protect Medicare, Medicaid and the Affordable Care Act, and invest in local infrastructure projects. Born and raised in Riverside, Mark's commitment to public service began at an early age. His family roots in Riverside go back to his grandparents who, along with his parents, were removed from their respective homes and sent to Japanese American Internment camps during World War II. After the war, these two families settled in Riverside County to rebuild their lives. Mark attended La Sierra High School in the Alvord Unified School District, and in 1979 he graduated as the school's valedictorian. Mark attended Harvard College and received his bachelor's degree in Government in 1983. As a student, he bused tables to help make ends meet. During his senior year, he organized a transcontinental bicycle ride to benefit the international development agency Oxfam America. Upon graduation, Mark returned home to Riverside and began teaching in the Rialto Unified School District in 1988. As a classroom teacher, Mark confronted the challenges in our public education system daily.

Ken Calvert (CA 42) Party R Ken Calvert, a lifelong resident of Riverside County and 17-year small business owner in the restaurant and real estate industries, represents the 42nd Congressional District of southern California. Calvert was born on June 8, 1953 and attended neighborhood public schools, graduating from Corona High School in 1971. He attended two years at Chaffey College, in Alta Loma, and then enrolled at San Diego State University, where he graduated in 1975 with a Bachelor of Arts degree in Economics. Ken is a Protestant and is involved in several local community volunteer organizations. The 42nd District encompasses the western edge of Riverside County including the cities of Eastvale, Norco, Corona, Lake Elsinore, Wildomar, Canyon Lake, Menifee, Murrieta and a portion of Temecula. During his freshman term in the 103rd Congress, Calvert served as an active Member of the Resources Committee and Science Committee. The next two years in office Calvert's ability to work in a bipartisan fashion was rewarded with the Chairmanship of the Energy and Mineral Subcommittee on the Resources Committee. While unusual for a sophomore Member to be given a Chairmanship after only one term in Congress, Calvert served on two other Committees: maintaining his seat on the Science Committee and gaining a seat on the Agriculture Committee. Over the years his committee assignments enabled him to address issues critical to Riverside County, California and the nation, issues such as the Endangered Species Act, agriculture, energy, water and much more. In the 105th and 106th Congress, Rep. Calvert was Chairman of the Science Subcommittee on Energy and the Environment where he worked on alternative energy and clean air issues. In 2001 (107th Congress) Calvert was selected to serve on the House Armed Services Committee.



RIVERSIDE COUNTY CONGRESS Duncan Hunter (CA 50) Party R Congressman Duncan D. Hunter represents California's 50th Congressional District consisting of East and Northern County San Diego. In 2008, Hunter was elected to his first term in the House of Representatives, succeeding his father, Duncan L. Hunter, who retired after serving 14 consecutive terms in Congress. Hunter is a native of San Diego. He graduated from Granite Hills High School in El Cajon and earned a degree in Business Administration from San Diego State University. Hunter worked to pay for his education by creating websites and programming databases and ecommerce systems for high-tech companies. Immediately after graduation, he went to work full time in San Diego as a Business Analyst. Soon after our nation was attacked on September 11, 2001, Hunter quit his job and joined the United States Marine Corps. Hunter entered active service as a Lieutenant in 2002 and excelled in the area of field artillery, much like his grandfather, Robert O. Hunter, who was a Marine Corps artillery officer in World War II. Over the course of his service career, Hunter served three combat tours overseas: two in Iraq and one in Afghanistan. In 2003, Hunter deployed to Iraq with the 1st Marine Division. Hunter completed his second tour in 2004, where he and his fellow Marines were at the center of combat operations in Fallujah, Iraq. In September 2005, four years after he quit his job and joined the Marine Corps, Hunter was honorably discharged from active military service and started a successful residential development company. Still a Marine Reservist, he was promoted to the rank of Captain in 2006, and to the rank of Major in 2012.

Raul Ruiz (CA 36) Party D U.S. Representative Raul Ruiz, M.D., grew up in the community of Coachella, California, where both of his parents were farmworkers. Dr. Ruiz achieved his lifelong dream of becoming a physician through public education. After graduating from Coachella Valley High School, Dr. Ruiz graduated magna cum laude from UCLA. He went on to Harvard University, where he earned his Medical Degree, as well as a Masters of Public Policy from the Kennedy School of Government and a Masters of Public Health from the School of Public Health, becoming the first Latino to earn three graduate degrees from Harvard University. He completed his Residency in Emergency Medicine at the University of Pittsburgh and a Fellowship in International Emergency Medicine at Brigham and Women’s Hospital. During his training, Dr. Ruiz served as a consultant to the Ministries of Health of both Serbia and El Salvador. Dr. Ruiz returned home after completing his medical training and began working as an Emergency Room doctor at Eisenhower Medical Center. Recognizing the physician shortage crisis in the Coachella Valley, Dr. Ruiz started a pre-medical mentorship program for young aspiring doctors, which has grown to include over 100 local students. The program became part of the University of California, Riverside School of Medicine, where Dr. Ruiz served as a Senior Associate Dean. Through the group Volunteers in Medicine, he helped to open a free clinic to help underserved communities in the Coachella Valley.



STATE OF CALIFORNIA SENATORS Richard Roth (SD 31) Party D Richard Dale Roth was born November 6, 1950, in Columbus, Ohio and graduated from Ada High School (Ada, Ohio) in 1968, where he played in the band and was elected president of his junior class and the Student Council. He went on to Miami University (Ohio), majored in political science, minored in chemistry and enlisted in the ROTC program. After a less than perfect eye exam kept him from flight school, Roth set his sights on the Air Force Judge Advocate General’s Corps (JAG) and earned his law degree from Emory University in 1974. After earning admission into the JAG Corps, Roth entered active duty in the US Air Force in 1975. He served various postings with the Strategic Air Command and Pacific Air Forces units in Arizona, Okinawa, Japan and California. Roth became a lifelong resident of Riverside in 1978, when he was assigned to Riverside’s 22nd Bomb Wing at March Air Force Base. Transferring from active duty to the Air Force Reserves in 1979, he served at March AFB over the next 13 years with Strategic Air Command and Military Airlift Command units. During this period, he was named Air Force Judge Advocate of the Year (1986) and California Air Force Reserve Officer of the Year (1992). Through the 1990s, Roth worked as a reserve judge advocate at Air Force bases in Georgia, California and Illinois. He also served at Headquarters Air Force Reserve Command and in the Pentagon. By 2004, he had risen to the rank of major general and served in the Pentagon as Mobilization Assistant to The Judge Advocate General of the U.S. Air Force where he oversaw more than 900 Reserve judge advocates and paralegals assigned to more than 200 offices at every level of command and helped to manage the recruitment, training, utilization and deployment of Reserve legal forces worldwide. Roth retired from the Air Force in 2007 after 32 years of service in the grade of major general. Over the course of his career, he received numerous awards and decorations, including the Distinguished Service Medal, the Legion of Merit, the Meritorious Service Medal and the Air Force Commendation Medal.

Mike Morrell (SD 23) Party R A small business owner for over 25 years, Senator Morrell understands the issues faced by residents and businesses in the Inland Empire. Senator Morrell’s view of government is simple: government exists to serve the public, not to be served by it. The right to private property, the gift of free enterprise, and government by consent are central tenets to our nation and its continued prosperity. Mike is committed to restoring fiscal responsibility and an approach to government that limits government’s power and ranks the citizen above the state. In the State Assembly, Mike served as a member of five standing committees: Labor and Employment (Vice Chair); Budget; Banking and Finance; Environmental Safety and Toxic Materials; and Jobs, Economic Development, and the Economy. In the Senate, Mike currently serves on three standing committees: Public Employment and Retirement (Vice Chair); Energy, Utilities, and Communications (Vice Chair); and Banking and Financial Institutions. Mike has consistently lent his time and talents to the community. He has served on the Board of Directors for the Building Industry Association and the Board of the Rancho Cucamonga YMCA and the Advisory Board for the Gary Anderson School of Business at UC Riverside. He was also a key member of the Inland Empire Economic Partnership and the Legislative Committee for the Citrus Valley Association of Realtors. Mike was a co-founder of the Inland Empire Prayer Breakfast, contributed to Inland Empire leadership for the City of Hope, and acts on the Advisory Board to the Pacific Justice Institute. He is proud to support Hillsdale College through the Parents Board, as well as the Claremont Institute President’s Club. Prior to his time in public office, Mike was an active member of the California Republican Assembly. He served on the Business Advisory Boards of former State Senator Bill Leonard and former Assemblyman Fred Aguiar, in addition to the Small Business Council of former Assemblyman Bill Emmerson. Mike graduated from Damien High School in La Verne and earned his Bachelor of Arts Degree in Business at the University of La Verne. Mike began his professional career in the title industry. After breaking company records twice, he began his own business in Upland, serving as president of both Provident Home Loans and Provident Real Estate. He incorporated his business in 1989.





RIVERSIDE COUNTY ASSEMBLY Eduardo Garcia (CA 56) Party D Eduardo Garcia proudly represents California's 56th Assembly District, which includes cities and unincorporated communities in eastern Riverside County and Imperial County, including Blythe, Brawley, Bermuda Dunes, Calexico, Calipatria, Cathedral City, Coachella, Desert Hot Springs, El Centro, Holtville, Imperial, Indio, Mecca, Oasis, North Shore, Salton Sea, Thermal, Thousand Palms, and Westmorland. Elected in 2014, Garcia is the current chair of Water, Parks and Wildlife. In this capacity he oversees some of the state’s most pressing issues, such as drought conditions, and the implementation of the multi-billion dollar Proposition 1, Water Bond passed by voters in 2014. Garcia also serves on the Assembly Committees on Appropriations, Communications and Conveyance, Governmental Organization and Utilities and Energy. In his first term, Garcia was appointed to chair the Assembly Committee on Jobs, Economic Development, and the Economy. As chair, Garcia was responsible for leading the Assembly's review of policies and legislation related to small business development, international trade, and other state and local economic development related issues to help create a more robust and inclusive economy. In March of 2015 Garcia was appointed to chair the Select Committee on Renewable Energy Development and Restoration of the Salton Sea. As Chair of the select committee, Garcia will examine the opportunities and challenges surrounding development of renewable energy projects and the implementation of environmental restoration plans of the Salton Sea area. The Salton Sea remains one of the Assemblymember’s top priorities. In his first term he was successful in securing $80.5 million in the State Budget to fund Salton Sea restoration and mitigation projects; such as dust suppression, wetland and habitat recovery. In 2016, Assemblymember Eduardo Garcia had well over two dozen bills and resolutions signed by Governor Brown. This is triumph is significant for the 56th District as he is the first freshman legislator to accomplish this feat. Garcia made a point to champion measures that would increase access to healthcare, bring environmental and economic relief to the areas of the Coachella and Imperial Valleys, such as the Salton Sea and New River, but also provide workforce training and financial assistance to small businesses in the district. He is a proud father, husband and life-long resident of the Coachella Valley.

Marie Waldron (CA 75) Party R Marie Waldron is a small business owner, mom and experienced elected official. She has served in the California State Assembly since 2012 and is Minority Floor Leader and the Leadership team for the Republican Caucus. She serves on Assembly Health, Governmental Organization and Rules committees. Marie is also Vice Chair of the Local Government committee. Through her work of advocating for patient care and access, she was honored by both the CA Life Sciences Association and the CA Chronic Care Coalition as Legislator of the Year for 2015. Prior to her election to the Assembly, Waldron served for 14 years on the Escondido City Council and multiple boards and agencies. Waldron also served as Escondido’s Deputy Mayor, on the Board of Directors and the Budget subcommittee for the North County Transit District, the city’s representative to the League of California Cities, the Regional Solid Waste Association Board, and Escondido’s Investment, public works and public safety subcommittees. Her commitment to her city was recognized by the Escondido Rotary Club when she was presented their Outstanding Community Service Award. Marie and her husband, Steve, have owned and operated Top End Tees Screen-printing and Apparel in Escondido for over 20 years. Waldron has also been a member of the Escondido Chamber of Commerce and the Downtown Business Association and many other groups. She served 4 years as Honorary Chairman of the California Business Advisory Council which advocated on behalf of California’s small businesses to Congress. Active in the San Diego region, Waldron was a founding member of the San Diego chapter of CWLA (California Women’s Leadership Association), and is a member of the American Legion Auxiliary. The Waldron’s have a 16-year old son and Steve is the founder of the successful “Cruisin’ Grand” hotrod event held in downtown Escondido since 1999. Marie has a B.S. degree from St. John’s University and has done graduate work at UCSD and SDSU.





RIVERSIDE COUNTY ASSEMBLY Chad Mayes (AD 42) Party R · Chad Mayes was first elected to the Assembly in November 2014 to represent the 42nd District in the California State Assembly. This Inland Empire district encompasses parts of San Bernardino and Riverside counties. In the Assembly, Mayes quickly developed a solid reputation as a dynamic, hard-working and effective leader and was elected Republican Leader by his peers after only 10 months in office. As a self-described “governing conservative,” he seeks to identify pragmatic policy solutions that will better the lives of Californians and ensure that the state remains a global leader in the 21st Century. As Republican Leader, Mayes negotiates for his caucus with the Governor and legislative Democrats on major policy and fiscal issues, leads its political and campaign efforts, and is its principal spokesperson. He regularly travels up and down the state meeting with a wide variety of stakeholders, groups and businesses to better understand issues and build consensus for key policies. In his district, Mayes has earned high marks as a consensus builder on issues of regional concern. While he is involved in a myriad of policy issues, Mayes is most passionate about housing, transportation and reducing poverty through education, job creation, and economic expansion. Recognizing that civic engagement cannot begin until the public understands what its government is doing, he advocates for more open government at all levels. Prior to being elected to the Assembly, Mayes was active in local government, serving three terms on the Yucca Valley Town Council and as a board member of both the San Bernardino Associated Governments and the League of California Cities. Professionally, Mayes was a financial planner, small business owner and Chief of Staff to the Chair of the San Bernardino County Board of Supervisors. This combination of experience has made him a strong advocate for local control and fiscal responsibility. Mayes is a graduate of Liberty University. He and his wife, Shanon, are lifelong residents of Yucca Valley.

Sabrina Cervantes (AD 60) Party D Sabrina Cervantes was elected in November 2016 to represent California’s 60th Assembly District, which includes the communities of Corona, Eastvale, Jurupa Valley, Norco, and Riverside. A committed public servant, Sabrina Cervantes has demonstrated a history of civic engagement to enhance the communities and lives of all Riverside residents. As a lifelong Riverside County resident herself, she has been a strong advocate for families in the Inland Empire. As a former District Director for Assemblymember Jose Medina (D-Riverside) she worked alongside community organizations to enhance the local economy, broaden access to higher education, and improve the access to governmental services for the residents of Riverside. Her extensive knowledge in the Riverside community has aided her in understanding the critical elements that residents need to be successful. By working alongside members in the community and elected officials Sabrina is able to bring this insight in order to bring change to the residents of 60th Assembly District. Sabrina was able to work alongside officials who helped fund the start of University of California, Riverside School of Medicine. She understands what this institution means for local residents and hopes to continue to expand access to affordable education while in the Assembly. Prior to her public service, she worked as a Director for the California Voter Registration Project where she led and implemented strategic planning that would increase civic responsibility among new and eligible voters across California. In addition to her experience with civic engagement, she has demonstrated her commitment to fighting for the best interests of local residents through her multiple partnerships with nonprofit organizations. Cervantes is a proud member of the Human Rights Campaign (HRC), and The PICK Group of young professionals. She currently serves on the Board of Directors for the University of California, Riverside Chicano Latino Alumni Association (CLA) and the non-profit organization, TruEvolution. Cervantes earned her Bachelor of Arts Degree in Political Science with a minor in public policy from the University of California, Riverside, and completed an executive education program at the John F. Kennedy School of Government at Harvard University.



RIVERSIDE COUNTY ASSEMBLY Jose Medina (AD 61) Party D Assemblymember Jose Medina begins his third term in the Assembly continuing his appointment as chair of the Assembly Committee on Higher Education. Mr. Medina feels that an educated workforce is crucial to the success of California. Current and past chairmanship positions include, chair of the Assembly Jobs, Economic Development and the Economy Committee, chair of the California-Mexico Bi-National Affairs Select Committee, preserving California’s businesses and partnerships. Medina was first elected to the California State Assembly in 2012, he represents California's 61st Assembly District, which consists of Riverside, Moreno Valley, Perris and Mead Valley. During his first term in the Assembly, Medina led the effort to ensure the University of California, Riverside Medical School received $15 million of full and continuous funding through the state budget, to train students for crucial jobs in the health-care industry. In turn, those jobs will strengthen the region’s economy, as well as improve health care accessibility in the Inland Empire. Additionally, Medina passed legislation which assisted small businesses, helped protect seniors, and improved goods movement throughout the state. Medina brings to the legislature a lifetime of experience in education from his many years as a teacher with the Riverside Unified School District, also serving as a member of the Riverside City Teachers Association, and a representative to the state council of the California Teachers Association (CTA). Medina's eagerness to assist students beyond the classroom motivated him to pursue public office. He served as school board member on the Jurupa Unified School District Board of Education and completed three successful terms on the Riverside Community College District Board of Trustees. During his tenure as a Trustee, he chaired the Teaching and Learning Committee and supported establishing independent colleges in Riverside, Moreno Valley and Norco. Medina recognizes the critical role higher education plays in supporting jobs and opening up the doors for opportunity. He graduated from UC Riverside with a bachelor's degree in Latin American Studies, and a master's degree in History. Assemblymember Medina has two adult children, Jennifer and Matthew and two grandchildren, Elsa and Liam. He currently resides in Riverside with his wife, Linda.

Melissa Melendez (AD 67) Party R Melissa Melendez is a native of Youngstown, Ohio. Melissa entered the United States Navy upon graduating high school. She attended the Defense Language Institute in Monterey, California, where she became a fluent Russian language speaker. Melissa then became one of the first women approved by the U.S. Navy to fly aboard EP-3 reconnaissance aircraft overseas, conducting reconnaissance and intelligence gathering operations in partnership with our allies. She served her country with honor and distinction as a Russian translator for ten years during the height of the Cold War, and flew covert missions during Operation Desert Shield and Desert Storm. While serving in the Navy, she received numerous awards for her strategic acumen, operational insight, professionalism and impeccable leadership skills. While serving in the Navy full-time, Melissa also attended college full-time in the evenings, and received her BA in History and Political Studies from Chaminade University in Honolulu, Hawaii. After the Navy, Melissa took an academic advisory position at Chaminade University for two years before deciding to begin her own business. She then formed her own successful transcription company, contracting with the Chief of Naval Operations, and providing services to the Secretary of the Navy as well as other top-level Pentagon officials. Melissa attended the Murrieta Campus for the University of Phoenix to earn her MBA in June of 2008. In 2008 Melissa Melendez was elected to the Lake Elsinore City Council. She served as Mayor Pro Tem as well as Mayor during her four years in local government. Melissa has distinguished herself throughout the district by tackling some of the most important issues of the day, like fighting for increased government transparency, reducing taxes, and easing the burden on the business community. Melissa is also known to be a tireless advocate for veterans and military families. Melissa has five children with her husband of 19 years, Nico Melendez, who works for the Department of Homeland Security. Nico is also a veteran of the U.S. Navy, having served 10 years on active duty around the world as a journalist and public affairs officer. He proudly continues to serve today in an active naval reserve unit.



RIVERSIDE COUNTY ASSEMBLY Randy Voepel (AD 71) Party R As a California State Assemblymember for the 71st Assembly District, Randy Voepel represents the Eastern portion of San Diego County, as well as the Southern portion of Riverside County. Prior to his election to the State Assembly, Voepel served as a Santee City Councilmember from 1996-2000, and Mayor of Santee from 2000-2016. During his time in office, he helped turn Santee into one of San Diego County’s premier communities. The city has become known for its family-friendly atmosphere with great schools, low crime, and affordable housing options. While serving as Mayor, Voepel helped implement pro-business policies that attracted restaurants, as well as vibrant new retail, residential, and office development. He also worked to establish a teen center, ball fields and recreational activities for children and families while contracting out recreation programs to the YMCA and Boys and Girls Club to improve service levels while cutting pension obligations. By implementing a vision of limited-government at the local level, Voepel’s leadership allowed Santee to boast the best business climate, lowest pension obligations, and most efficient government in the region. Randy looks forward to implementing this vision in Sacramento to return jobs to our state, restore our financial strength, and ensure California remains a great place to raise a family and pursue the American Dream. Voepel is a U.S. Navy veteran with two combat tours of duty in Vietnam. He is also a member of the Santee Veterans of Foreign Wars Post 9327. A graduate from Saint Leo University, he is a businessman in financial services specializing in corporate benefits. He is also active in his Church, four service clubs and the Boy Scouts. Randy and his wife Susan have two adult children and three grandchildren.

Jeff Stone (SD 28) Party R

Senator Jeff Stone was elected to represent the 28th State Senate District in 2014. The 28th District stretches from Southwest Riverside County (Temecula, Murrieta and Lake Elsinore) all the way to the Arizona Border. Senator Stone has lived in Southern California his entire life. He moved to Temecula because of the rural lifestyle and family values it represents. Senator Stone knew Temecula was one of the best places to open a business and raise a family. In 1983, he opened his first small business the “Temecula Pharmacy” and began building his strong ties and local involvement within the community. In 1992, he began expanding his public service involvement when he ran and was elected to the Temecula City Council, serving for three terms. As Mayor, he authored the REST (Revenue Excess Sharing in Temecula) Program that lowered the one special tax that citizens of Temecula paid for – resulting in returning millions of dollars and proving government could be run more efficiently. Senator Stone served as Mayor of Temecula until being elected to the Riverside County Board of Supervisors. Senator Stone’s election to the Board of Supervisors in 2004 was an illustration of how effective his term on the City Council had been. Senator Stone successfully beat an incumbent and was re-elected to the Board of Supervisors in 2008 and 2012. Prior to being elected and sworn into the State Senate, he served as Chairman of the Board of Supervisors. Among his accomplishments on the Board of Supervisors was the developing of the SCRAPE (Save County of Riverside Against Preventable Expenditures program) that eliminated many wasteful programs and saved Riverside County hundreds of millions of dollars. He also authored the VALOR (Veteran’s Assistance Leadership of Riverside County) program that provided shelter and support services to every willing homeless veteran in Riverside County. He also authored the Wine Country 20/20 Plan which preserved and expanded the Temecula Wine Country that when fully built out, will provide thousands of new jobs and economic opportunities for Riverside County. One of Senator Stone’s proudest accomplishments came several years ago when he advocated creating a second tier for new hires and raising the employee portion of the pension contribution, saving taxpayers millions while maintaining vital County services over the long term. Public safety is a top priority of his, and he looks forward to continuing the work he did as a County Supervisor, where he created the County’s emergency reserve fund, streamlined the County’s property assessment system to help financially distressed families keep their homes, created the County’s internet juvenile sexual predator interdiction program, passed a County resolution making it easier for law abiding citizens to carry concealed firearms for personal protection, and cut transportation mitigation fees by half to promote economic growth.



SAN BERNARDINO CONGRESS Paul Cook (CA 8) Party R Col. Paul Cook (ret.) was elected to serve in the US House of Representatives in November 2012. He represents California’s 8th Congressional District which includes the high desert communities of San Bernardino County as well as Mono and Inyo counties. An infantry officer who served with distinction in the United States Marine Corps and a veteran of the Vietnam War, Col. Cook’s military career spanned twenty-six years. His actions in combat earned him a number of honors, including two Purple Hearts and the Bronze Star Medal with a V for valor. He retired from the Marine Corps in 1992 as a colonel. Prior to his election to the U.S. House of Representatives, Col. Cook represented the 65th Assembly District for six years in the California State Legislature and served on the Yucca Valley Town Council. In the U.S. House of Representatives, Cook is a member of the Armed Services, Foreign Affairs, and Natural Resources committees. He lives in Yucca Valley with his wife, Jeanne.

Pete Aguilar (CA 31) Party D

Pete Aguilar is a proven leader who has worked across party lines to get results for Inland Empire families. He is running for Congress to make sure every San Bernardino County family is afforded the same opportunities to climb the ladder into the middle class and achieve the American Dream. San Bernardino County is still struggling to bounce back from the recession. That’s why Pete has focused on finding ways to jump-start our economy and put people back to work. Pete Aguilar grew up in a working-class family in San Bernardino. His dad was a union worker for a local utility company and his first job was working with his grandfather bussing tables at the San Bernardino County Courthouse. He worked two jobs in college, and with the help of Pell Grants, he was able to get a college education. In Congress, Pete has fought every day to create jobs, stand up for students, seniors, and veterans, and make sure our economy works for the middle class. Pete has worked across party lines to bring people together and delivered results that support Inland Empire families. He’s helped secure federal funds to invest in our infrastructure, and he has introduced legislation that would provide opportunities for job training and incentives for small businesses to grow and hire locally. He worked to address high unemployment among

our veterans by helping those who served in the military translate their skills to fit job opportunities here at home. These are the types of commonsense solutions we need more of from our leaders. Pete will continue to fight to make college more affordable and accessible, to protect and strengthen Social Security and Medicare, and to reduce air pollution and improve our environment.



Protecting Those Who Protect Us By Assembly Member Jay Obernolte One of the most important responsibilities of all levels of government is to provide public safety. To ensure that we live in a safe society, law enforcement officers across the country put their lives on the line to serve and protect our communities. In return, the government has a responsibility and obligation to protect those officers who risk their lives every time they put on their uniform. Within the last year, a disturbing number of attacks targeting law enforcement officers have swept through the country. On July 7, 2016, five police officers who were protecting a protest march were killed in Dallas, while nine other officers were wounded. A mere 10 days later, three officers were killed in Baton Rouge, La., with three more officers injured. In the months since then there have been evermore frequent attacks on law enforcement personnel solely because they serve as police officers. Unfortunately, it seems that almost every week we hear stories about officers who are injured or killed in the line of duty. Statistics show that violence against law enforcement has indeed increased. According to the National Law Enforcement Officers Memorial Fund, the first half of 2016 saw a 78 percent spike in firearm-related deaths of police officers compared to the same time period last year. Even more alarming is that ambush-style killing of law enforcement is 300 percent higher this year than it was in 2015. This is outrageous and I am committed to reducing this shocking rise in officer fatalities. This month I introduced Assembly Bill 2, the Violence Against Public Safety Officers Deterrence Act. AB2 is a simple, common-sense bill that will classify acts of violence that intentionally target peace officers as hate crimes. To be clear, most violence that is committed against peace officers in the course of their duties will not be classified as a hate crime under this bill. But criminals who attack police officers specifically because they serve in law enforcement will face enhanced penalties and longer prison sentences. This bill will send a message to criminals targeting peace officers that their reprehensible behavior will not be tolerated. I firmly believe that a “hate crime� label is appropriate for these ambush-style attacks on law enforcement officers. A hate crime is defined as an act of violence in which the victim is not selected because of any specific animosity toward them as an individual, but rather because of hatred toward the group they are associated with. The peace officers in Dallas and Baton Rouge were not killed because the shooters had any malice toward them as individuals, but because they wore a police uniform, and that is why these types of shootings appropriately should be included under the hate crime statute. Our law enforcement officers work tirelessly to perform the difficult yet very necessary job of defending our public safety. It is time for California to take a stand and support those who so willingly risk their lives to protect us. Passing AB2 would be a great start.



BUSINESS This weekend I had the opportunity to work with a large church and their team in Tacoma Washington.

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As a business major, I was impressed with the mentor that the large church organization at the national level, sent to work with the churches who were struggling to survive. Why were they struggling? Because they chose to locate themselves in socio-economically disadvantaged neighborhoods who needed the very help they were offering, but this also put them at a disadvantage when it came to filling up the offering plate and paying the bills. Isn’t this something we should encourage – churches to locate themselves in poor districts to help those who need it? So the national church organization sent in a business consultant / mentor and me to teach these churches how to apply for grants. Grants can help non-profits fund the very projects which are most needed in the local communities. Grants are time consuming and challenging to write, but for the most part are “gifts” of revenue to the non-profits. The churches who attended my grant writing seminars will succeed. Why? Because they have hearts to serve their communities. One church, Peace Lutheran, provides housing and has a thriving afterschool program which services hundreds of youth. United Lutheran is located in a poor neighborhood, immediately by a school, and wants to provide a before and after school program. Another church is going to buy a food truck and bring food to the homeless along with some encouragement! Another group is helping those who have been incarcerated obtain work while also mentoring and providing therapy.


According to an assessment completed by the City of Tacoma, 1 in 4 children are living in poverty and homelessness is a huge issue. Children who are AfricanAmerican descent are twice as likely to live in poverty as those who are of Caucasian descent. Only 50% of children meet the developmental benchmarks. Thus Tacoma’s on-time graduation rate is below 60%. The national church organization that I worked with is providing business acumen and mentoring services to ensure that these non-profits are sustainable, effective, and can continue even after the grants from the national level are utilized. I was extremely impressed with the mentoring and business services provided to ensure that the local groups are sustainable and have an impact in the communities that they are servicing. I walked away not only impressed but also asking the question – “Why can’t we, as business professionals, offer our knowledge to churches and non-profits to increase their effectiveness and sustainability?” We need these entities to continue to help society, as a whole, thrive and stay on track. They provide a value add that our communities need to recognize and support! Non-profits help by getting a large portion of our community ‘back on track’ in life – not only financially but psychologically and emotionally. They stabilize our communities – providing for long-term growth, innovation and success. Let’s follow their lead!



SAN BERNARDINO COUNTY ASSEMBLY Eloise Gomez Reyes (AD 47) Party D Eloise Gómez Reyes was elected to the California State Assembly in November 2016 to represent California’s 47th Assembly District, which includes the communities of Colton, Fontana, Grand Terrace, Rialto, San Bernardino, and the unincorporated communities of Bloomington and Muscoy. Eloise, a proud daughter of immigrants, has been a champion for her community throughout her career. Eloise’s commitment to civic engagement is a culmination built over years of experience which goes back to her humble upbringing as a young girl picking grapes and onions in the fields with her family. Her determination, perseverance, and conviction to succeed has enabled her to be a voice for the voiceless and an asset for those requiring legal representation but are unable to afford it. Working alongside Legal Aid, she helped provide free legal services and represented the residents of the Inland Empire time and time again, giving dignity and providing proper representation to those in her community that needed it most. The lack of access to quality legal services in her community led her to become the first Latina to open her own law firm in the Inland Empire. Among her accomplishments, Eloise succeeded in representing the residents of Colton in their effort to prevent the development of a hazardous waste dump in their community.The lack of access to affordable health care led her to become a co-founder of the Inland Empire Community Health Center. She also served on the Dean’s Medical School Mission Committee for the University of California, Riverside.

Mark Steinorth (AD 40) Party R Marc Steinorth was elected to the California State Legislature in 2014 to represent the 40th Assembly District, which includes the communities of Rancho Cucamonga, San Bernardino, Highland, Loma Linda, and Redlands. Marc is Vice Chair of the Assembly Committee on Housing and Community Development, and serves on the Health Committee and the Governmental Organization Committee. Prior to his service in the Assembly, Marc served on the City Council for the City of Rancho Cucamonga. Marc believes as a public servant it is his job to faithfully carry out prudent financial decisions that reflect good stewardship of public monies on behalf of the taxpayers and residents. He recognizes that government must live within its means and that it has a responsibility to justify each tax dollar it spends. Doing so ensures that the necessary and valuable services and functions of government will be readily available for Californians now and in the future. These guiding leadership and management principles are drawn from Marc’s extensive experience as a successful entrepreneur and businessman. In 1998, Marc founded Atlas Buying Group, Inc. which continues today providing professional advertising services to local businesses and corporations nationwide, helping them grow and create jobs. Marc was raised in a military family, as his father served as an Officer in the United States Air Force for two decades; he and his family moved around the globe in commitment to the needs of our Nation. After attending elementary and middle school in San Bernardino while his father was stationed at Norton Air Force Base, Marc graduated from Ramstein American High School in West Germany, and was admitted to the University of Maryland at Munich before returning to Southern California, where he completed his studies and graduated with honors from the University of California, Riverside with a bachelor’s degree in Political Science. Marc and his wife Maria married in 1996 and have two children, Madison, age 16, and Mason, age 8.



Enjoy the Best Wines and the Best Views at Mount Palomar Winery in Temecula



ount Palomar winery is where you go when you’re looking for somewhere beautiful, both classic and classy, with a selection of award winning wines. Mount Palomar Winery is one of the oldest and most respected wineries in the valley, founded by an Italian immigrant, John Poole, a wine lover and a risk taker who saw the possibilities of turning barren land in Temecula into amazing vineyards. Mount Palomar Winery has built on and improved his vision by pioneering wines and techniques in Temecula, planting the first Mediterranean varieties, including the first sangiovese. This tradition of innovation is being carried on in the newly opened Annata Bistro and bar, and in future plans to build a resort, amphitheater, and new private event venues. Past and present owners and the dedicated staff believe that wines should reflect a sense of harmony, presenting the taster with an array of sensations that are pleasing, yet complex. This is reflected in every one of our wines, including our solera cream sherry, produced in the oldest outdoor sherry solera in the united states. you’ll find this dedication to quality not just in our wines, but in all of our services, as a winery, a restaurant, and the perfect backdrop for weddings and private events. mount Palomar Winery encompasses romance and beauty, with views of surrounding mountains, picturesque sunsets, and walkways lined with tall italian cyprus trees. The winery sits on 315 rolling acres, with 55 acres of vineyards, boasting 25 varietals. The décor and the exceptional service all come together to capture the essence of an enchanting day or evening. We host everything from birthday dinners to corporate events, up to 1000 guests. Our outdoor venues are filled with statues, flowers, and green grass, and are perfect for wedding receptions, concerts, 5k runs, and parties of all kind. For indoor events, you can enjoy the rustic charm of our barrel room, and host an evening surrounded by barrels of fine wine, aging until their time to shine. Make reservations at annata bistro and bar and you can enjoy mediterranean cuisine and craft cocktails, surrounded by floor to ceiling windows overlooking the valley. We believe a wedding venue should be just as special as the event itself, and be a beautiful reminder of the day you said “i do” every time you come back for a visit. Our 5 star support staff will guide you easily through the process, starting with a personal tour and staying with you all the way through to the last dance. Whether you’re looking for a relaxed wine tasting experience, the perfect wedding venue, a friendly get-together, or the best birthday party you’ve ever thrown, come to mount palomar winery for an unforgettable experience!











Brief Thoughts on Socialism “THE GOAL OF SOCIALISM IS COMMUNISM” V.I. ULYANOV BY: Dalton Abrams

On March 2nd the College Republicans at UC Riverside will hold their Second Annual Victims of Socialism event featuring Forbes Columnist George Harbison. This event presents a view into the history and human costs of socialist regimes during the 20th century. A frequent retort from the handful of protestors we received consisted of something paraphrased as “Western Europe is Socialist, and we need to be like them.” Now there are a number of different “flavors”, with three principal branches. Marxist Socialism, the prototypical flavor, based on worker control has been abject failure everywhere it has been tried: The early Soviet Union, Castro’s Cuba, Cambodia’s Khmer Rouge, Pre-1980 China and Vietnam, et al. These regimes sought to follow Marxist theory to the letter in attempting to create a classless, stateless society. The problem arises in the implementation; which is impossible to do without an authoritarian regime. Using Cambodia’s “Year 0” as an example, families were split up and forced to work 18 hour days communal farms which they could not leave. Living in cities was banned, as was education, and all forms of commerce. Making ones own cloths or picking berries to supplement you meager rations were punishable by death. Outside of the political ruling class, all people were perfectly equal and perfectly miserable. Approximately 1.5 million people, ¼ of the total population died before the Khmer Rouge was ousted by the Vietnamese. While Cambodia marks the most extreme example of Marxism Leninism bloodshed is not unusual, as we have seen in China and the Soviet Union. National Socialism, or Nazi-ism, contrasts with Marxist Socialism in that it is producer oriented rather than worker oriented. Rather than reorient society for the towards the lower classes society was restructured for the absolute benefit of the nation, meaning industry and the middle class. This required adhering to a strict cultural norms, failure to do so usually resulted in being sent to a death camp. European/Nordic “market socialism” does away with authoritarian governments and central planning in favor of very heavy taxes and regulation, with extensive provision of social safety nets. The problem arises in opportunity; it is very difficult to become poor but also very difficult to become rich. The economy of the European Union on average grows around 1.9-2.0% per year, with an unemployment rate of averaging 8.5%, often much worse in Spain, France, and Greece. In the United States on average grows approximately 3.5% per year, with an unemployment rate of 4.9%. While the safety net is desirable, the cost comes with decreased opportunities,which do not mesh well with American ideals of rugged individualism and independence. Now in the American parlance these three are conflated. Mention Socialism to a stereotypical member of the American right, and we will interpret it as bloodbath that Mao’s China, or Stalin’s Russia indeed was. A stereotypical activist on the American left will exclude the negativities whilst wearing a T-Shirt Emblazoned with the racist mass murder Che Guevara. Neither side truly comprehends the full spectrum.




John McMahon Sheriff John McMahon is a resident of the High Desert with over 30 years of law enforcement experience. He has been married to his wife Shelly for 25 years and has two daughters, Abby and Allie. He began his career with the San Bernardino County Sheriff’s Department as a patrol deputy at the Needles Police/Sheriff’s Station, after which he was assigned to the Victorville and Hesperia Patrol Stations. Once promoted to sergeant, he worked supervisory positions at the West Valley Detention Center and Glen Helen Rehabilitation Center jail facilities, as well as the Victorville City Station and Employee Resources. At the rank of lieutenant, John was second in command of the Sheriff’s Academy and the Fontana Station. As Captain, he was commander of the Central Detention Center, the Apple Valley Station, and West Valley Detention Center. As deputy chief, John oversaw the Detentions and Corrections Bureau, followed by an assignment to manage the Desert Patrol Bureau. John was then promoted to assistant sheriff, overseeing Operations. On December 31, 2012, John McMahon was appointed to Sheriff by the Board of Supervisors to fulfill the unexpired term of Sheriff. On Friday, June 21, 2013, John formally announced his candidacy for Sheriff and on June 3, 2014, he won in the primary election. John is committed to maintaining the department on its current path of providing only the best public safety service to the citizens of San Bernardino County. John possesses an Associate of Science Degree in Criminal Justice from Victor Valley College, and a Bachelor of Science Degree in Criminal Justice Management from Union Institute & University. He is certified as a Jail Manager through the American Jail Association, and is a graduate of the Los Angeles Police West Point Leadership Program. John was also inducted into the Victor Valley College Alumni Hall of Fame in 2007. The Sheriff’s Department continues to be challenged by an economy that necessitates certain budget restraints. Sheriff McMahon remains committed to moving forward in order to partner with other public safety agencies and to regionalize services for cost effectiveness. Crime will continue to be tackled with diligence. The department will continue efforts on emphasizing education and a diversified workforce. The Sheriff’s diverse background and proven leadership, along with the dedicated men, women and volunteers of the San Bernardino County Sheriff’s Department, will be the driving forces behind our success.





HOW TO REACH YOUR GOALS We have arrived to the end of the year and another year will start. 2017 is at the door knocking. It comes with good ideas, dreams, and goals that you want to reach. Every day is a new opportunity to reinvent yourself and start fresh. But if you like the challenge of setting new goals at the beginning of the year, here are some tips that if you take them into account, they will help you reach your objective. First; write your projects and goals that you wish to achieve in a note book. Write the details and why you want to reach them. What will you gain once you are there, and how will you feel once your goals or projects are obtained. Second; set goals that are short term and long term separate. Like goals that are six months and goals that are a year long. If you have a purpose or dream that will take longer write it as well, and in the process of trying to reach that dream or purpose write down the details of your progress. This will show you what you need and how much do you have left, to see the end results. Third; be realistic set goals that you can reach. When you write them down it is important to know the benefit that you will gain and take into account that you will have to be committed to reach your objective. Remember the sky is the limit to reach what you desire. Fourth; visualize your goals and dreams all ready achieved. We humans are extraordinary and capable of reaching what we set ourselves to do with our mind. Transport yourself to the desired, live it by means of meditation and feel that you have reached it and that you are already there. Do this as many times as you can, the more the better. Fifth; this tip is as important as the first one. Don’t just stay there without taking initiative and doing nothing. Fight and start executing your plan that you have written down in your note book. By taking action to see results. If you stay there just sitting down without doing anything your results with be otherwise, negative and the opposite of what you want. If you implement these five tips into your plan of action to reach what you desire they will help you in the process. By taking a note book and writing down what you want, it basically makes you sign a contract with yourself on what you want to achieve. Taking the time to think in detail about your short and long term goals clears your mind and makes it easier to come up with a plan on how to reach them. When you are true to yourself and are able to see that you can actually commit. It gives you that push to do things and reaffirms that you can reach your goals and dreams. Visualizing that you have reached what you want is very important. It is preparing yourself to reach the final line. There is nothing more beautiful than feeling that you have obtained your goal or dream in the process of it becoming a reality. Taking action and working with love, ambition, passion, and dedication, the goals and dreams that you want to reach can be obtained if you start taking acting on them.

Irma Manzo



BOARD OF EQUALIZATION Chairwoman Diane L. Harkey

Diane L. Harkey became the Chairwoman of the Board of Equalization (BOE) in February 2017. The Chair of the BOE sets the monthly agenda for the Board, facilitates the meeting and also serves as a member of the Franchise Tax Board. Harkey represents the Fourth BOE District and was elected in November 2014. Prior to joining the Board, Harkey served three terms in the California State Assembly representing the 73rd District encompassing south Orange County. As Chairwoman of the BOE, Harkey capitalizes on her private and public sector experience to promote the rights and interests of all taxpayers. Harkey advocates for policies that support job creation in the private sector, improve the state budget outlook, and reduce the burden of complying with government audits and various tax regulations. Harkey also serves as Chair of the Business Taxes Committee, the regulatory body at the BOE charged with writing regulations implementing California's business tax regulations. In her first year at the Board, Harkey successfully pushed for changes to provide clarity on 1031 exchanges in real estate transactions. Her office has solved hundreds of constituent cases and has held many successful events educating taxpayers on Proposition 13, California's manufacturing exemption and many areas of state tax law. Harkey believes that California must establish new policies that ensure future improvements in transportation, water, and other necessities, so our state can retain its place as one of the topranking economies in the world. Harkey works directly with other Board Members, the Governor's Administration, and the State Legislature to make California golden once again. Harkey graduated Cum Laude with a degree in Economics from the University of California, Irvine and enjoyed a successful 30-year career in corporate finance and banking. Working in good and bad economic climates with individuals, small business owners, and leaders of publicly-traded companies helped form the pragmatic business perspective that she brings to the Board of Equalization. If you have an issue with the BOE or the Franchise Tax Board, email Diane directly at diane.harkey@ or call 1-949-724-2578.



Jay Obernolte has represented California’s 33rd Assembly District since 2014. Before joining the Assembly, he served as the Mayor of Big Bear Lake for four years and on the Board of Directors for the Big Bear City Airport. Jay is an entrepreneur, founding his own video game company in 1988. He holds a bachelor’s degree in engineering and applied science from the California Institute of Technology, and a master’s degree in artificial intelligence from UCLA. Jay and his wife Heather live in Big Bear Lake with their two children, Hale and Troy.







COMO LOGRAR TUS METAS Hemos llegado al fin del ano y comenzara otro más. El 2017 está a la puerta tocando, viene acompañado de buenas ideas, sueños, y metas que cumplir. Diario es una oportunidad nueva para empezar reinventarse y empezar de nuevo. Pero si te gusta el reto de hacer metas al principió del ano, aquí están unos tips que si tomas en cuenta te ayudaran a lograr tu objetivo. Primero escribe tus proyectos y metas que deseas lograr en un cuaderno de papel. Escribe detalladamente y pon en también el por qué de ello. Que se lograra al obtenerlo, y como te sentirás. Segundo ponte metas cortas y largas. Metas de seis meses y metas de un ano. Si tienes un propósito o sueños que tardara mas también escríbelo y en el proceso de ello pon los detalles de cómo vas para ver que necesitas y cuanto te queda para ver resultados. Tercero se realista ponte metas que puedas cumplir. Al escribirlas es necesario saber el beneficio que te darán y tener en cuenta que tendrás que tener disciplina para lograr tu objetivo. Recuerda el cielo es el límite para lograr lo que queras y deseas. Cuarto visualiza tus metas y sueños ya cumplidos. El ser humano es extraordinario y capaz de lograr todo con su mente. Transpórtate a lo deseado, vívelo por medio de meditación y siente lo que lo lograste y está allí. Cuantas veces puedas. En tremas lo hagas será mucho mejor. Quinto que es el tip más importante como el primero. No quedarse sentado sin tomar iniciativa y sin hacer nada. Lucha y comienza a ejecutar tu plan que has escrito en tu cuaderno. Tomando acción para ver resultados. El quedarse sin hacer nada solo te dará resultados negativos y contrarios a lo que quieres. Si implementas estos cinco tips en tu plan de acción para lograr lo que deseas te ayudaran en el proceso. El tomar un cuaderno y escribir lo que quieres te hace básicamente firmar un contrato contigo mismos en lo que quieres cumplir. El sentarse a pensar con detalle en tus metas cortas y largas esclarece tu mente a cómo llegar a lograrlas. Cuando eres sincero contigo mismo y ves que puedes cumplir, te da ese empujón a hacerlo, reafirmándote que lo puedes lograr y hacer. Visualizándote que has llegado a tu logro es muy importante, es prepararse para llegar a la final. No hay nada más bello que sentir el logro del éxito en el proceso mientras llega. Tomando acción y trabajando con amor, ambición, pasión, esmero, tus propósitos y sueños se lograran si te pones en acción. Irma Manzo







LA FAMILIA MAZAREI Orgullosos Patrocinadores del 2016 Winter Coat Drive ARCO Travel Zone Center Establecido en 2008 Perris, California 45


“La Clave Mayor . . .” Estamos en nuestro primer mes del 2017 y para muchos, sino todos, hemos estado ansiosos del cierre del año anterior. El 2016 ha sido marcada por su enfrentada y divisiva campaña electoral y concluyendo sus últimos días con las partidas de muchos amados y celebres personalidades. El gemido silencioso del 2016 llego a ser “que ya termine este año.” El 2017 ha empezado con optimismo para muchos y vigilancia preocupante para otros. La recién inauguración presidencial y las protestas y marchas que le siguieron, iluminan las heridas sin cicatrizar de la nación. Aun así, continua la germinación de la semilla del optimismo y de las tremendas oportunidades de crecimiento para aquellos que prefieren no permitir que la politiquera ó los “problemas de cuña” de debate, los distraiga de sus metas personales de superación. Al final del día, cuando se haya enviado todos los “tweets”, cuando se hayan puestos las declaraciones en las redes sociales y ya no hay más “comentarios” o “me gusta” que poner, es en ese momento que reconocemos, que no importa que sucede al nuestro alrededor porque; “¡La Clave Mayor a su mejor futuro. . . eres TU!”* No es lo que está ocurriendo en Washington, o en Sacramento o en el municipio local. La clave mayor, al mejor futuro de uno, siempre ha sido y continua siendo, uno mismo. Por tal, pregúntese; “¿está usted contento con la condición actual en cómo está viviendo? ¿Está contento con su situación en su hogar, en el trabajo, sus finanzas, estado físico o de salud, sentir espiritual o condición de vivienda? ¿Le gusta en quien usted se está convirtiendo?” ¡Si usted ha respondido “si” a estas preguntas, entonces felicitaciones! Pero si usted está contemplando profundamente estas preguntas y le han captado la atención, entonces usted está reconociendo que hay lugar donde usted pudiera mejorar y estar más contento y satisfecho personalmente. Pregúntese: 1. ¿QUÉ ES LO QUE QUIERE? 2. ¿POR QUÉ LO QUIERE? 3. ¿QUÉ ESTÁ DISPUESTO HACER PARA OBTENERLO? “¡La Clave Mayor a su mejor futuro. . . eres TU!”* Es excelente ser un conciudadano activo en las áreas de importancia de uno (y lo animamos), pero al final del día, su éxito personal, o no éxito, depende solamente en sus acciones, o no acción individual. Es fácil utilizar las situaciones externas para darse excusas del porque uno no puede hacerse un futuro mejor, pero las excusas son para aquellos que ya tienen planes en fracasar. Ahora existen volúmenes de historias de individuos increíbles, que han alcanzado grandes éxitos en sus áreas respectivas, y a su vez han superado obstáculos pensados insuperables. Usted encontrará, en cada uno de estas historias, que de alguna forma consciente o inconsciente, estos personajes también se hicieron las preguntas ya mencionadas, y tomaron responsabilidad individual por sus vidas. Entendían claramente y compromiso de corazón completo que “¡La Clave Mayor a su mejor futuro. . . eres TU!”* Si algo en este artículo esta resonado con usted, pero no sabe dónde empezar o que hacer al respeto, entonces llámenos al (951) 722-7027 y conjuntamente le asistiremos en sus esfuerzos de superación. ¡Que su 2017 sea increíble! David Muñoz, Jr. CEO Union M / The Crescendo Group *Pensamiento del Maestro de crecimiento personal Jim Rohn






Candidatos del condado de Riverside 16-22

Tercer Edicion 2017


Candidatos del condado de San Bernardino 23-26