Alfred Palacios - Portfolio - Graphic Designer

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DESIGN PROCESS MY BRAND

EXAMINE UNDERSTAND CREATE

To look at or consider a person or thing carefully in order to discover something about the person or thing.

To know the meaning of something, or to know how a person feels and why the person behaves in a particular way.

To cause something to exist, or to make something new or imaginative.

verb [ T ] US /ɪɪɪzæm·ɪn/ verb US /ɪɪn·dɪrɪstænd/ verb [ T ] US /kriɪeɪt/ Definition of “examine” from the Cambridge Academic Content Dictionary © Cambridge University Press Definition of “understand” from the Cambridge Academic Content Dictionary © Cambridge University Press Definition of “create” from the Cambridge Academic Content Dictionary © Cambridge University Press

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CONTENT

NATIONAL MUSEUM OF SOILS 01

PROFESSIONAL PROJECT

Design and development of the national museum of soils in the city of Bogotá - Colombia.

AUGUSTENSTRAßE SUPERBLOCK

02

MASTER’S PROJECT

Co-producing the concept of barcelona superblock in augustenstraße, stuttgart, Germany.

NBS TECHNICALL HANDBOOK

04

DAQPHIBIAN RESEARCH ASSITANCE RESULTS

Unalab NBS (Natural Based Solutions) technical handbook factsheets founded by the european union’s horizon 2020 programme.

DAQPHIBIAN

LAND MANAGEMENT AWARENESS CAMPAIGN

MASTER’S PROJECT

03

Designing a community-based experience for sharing research results on mechanisms for mitigating rapid urbanization in muscat, oman.

DAQPHIBIAN

ILPÖ’S ANNUAL RESULTS PUBLICATION

05

RESEARCH ASSITANCE RESULTS

Results of bachelor and master’s projects in nature-based marketplaces workshops.

SHAPING SPACES IN STUTTGART 06

MASTER’S THESIS

Socio-Spatial Integration of Latinos in Stuttgart

TECHNICAL COMPONENTS

Management

Coordination with the different working groups, time management and resource management.

NATIONAL MUSEUM OF SOILS

DESIGN AND DEVELOPMENT OF THE NATIONAL MUSEUM OF SOILS IN BOGOTA , COLOMBIA.

PROFESSIONAL PROJECT

(Team Project)

Developed in: Instituto geográfico Agustín Codazzi

2018

Conceptualization of the museum, architectural design, design of experience and interaction mechanisms.

Design Methodologies

Planning of the methodology for data collection and selection of the use of participatory tools.

Research Synthesis

Design of the graphic material for the content of the museum with scientific rigor for children.

Interdisciplinarity

Coordination with material suppliers, construction team, purchasing team and public officials.

01

INTERACTIONS NODES

The nodes of interaction considered in the design of the National Museum of Soils are three. The first is architecture and the distribution of space; the second is the user’s experience within the graphic identity of the museum; the third is the user’s ability to interact with the analog and digital devices.

A JOURNEY THROUGH THE SOILS

Without losing the technical rigor, the theoretical contents are presented for a professional public, as well as children and general audiences, and illustrate the dynamics of the soils and their vital importance for ecosystems. We distributed the contents in the museum according to their difficulty, starting with basic knowledge such as the processes and relevant factors of soil formation at the entrance. It then advances to explain physical and chemical properties, so the public can understand the classes of soil present in the country followed by its physical representation through monoliths.

ARCHITECTURAL INTERVENTIONS

The renovation of architectural spaces included lifting the ceiling, plating the walls, and changing the floor. We also calculated the amount of light needed for the area of the room and selected the light sources, we design the furniture and ephemeral architecture according to the area of the museum and its spatial distribution. We planned the route for the users inside the room according to the soil´s theoretical content.

THE MUSEUM AS A CLASSROOM

The museum was conceived as a space that can also convert into a classroom. Through digital screens, teachers can show presentations on topics related to soil science.

THE USER EXPERIENCE

The design of the visitor’s experience is based on the theory that the museum is a classroom, where users can visit temporary exhibitions on specific topics throughout the year. Children, the main audience, will use digital applications with interactive screens that complement heir knowledge of soils. As part of the museology and museography, we also designed a brand identity for the museum including logos, typography, colours, packaging, and messaging.

THE MUSEUM BRAND

Design of a brand around the museum that creates clear and appealing graphic visuals for the user during the visit.

GRAPHICAL PIECES

Graphic pieces that are supported by diagrams and illustrations effectively communicate complex scientific information about soils to common audiences.

TECHNICAL COMPONENTS

Management

Organization of work teams and management of monetary resources.

AUGUSTENSTRAßE SUPERBLOCK

CO-PRODUCING THE CONCEPT OF BARCELONA SUPERBLOCK IN AUGUSTENSTRAßE, STUTTGART

MASTER’S PROJECT (Team Project)

Developed in: Universität Stuttgart

2021

Design

Design of graphic tools that complement the participatory planning activities.

Methodologies

Planning of the methodology for data collection and selection of the use of participatory tools.

Research Synthesis

Design of the final presentation for the community with the results of the participatory planning activities. coordination with the community organization, the people, and governmental organizations involved.

Interdisciplinarity

02

THE CONCEPT

OBJECTIVES

STAKEHOLDER ANALYSIS

STRATEGY DESIGN ACTIONS AND MILESTONES

‘S U P E R L A B’ Augustenstraße towards a community-led social lab

The Superlab is a community led social lab that double acts as a support platform to enable participatory planning and allow the community to together create their Superblock. We propose an organisational structure for the lab that is fun, social and practical, that helps in building friendships and kinship, that is democratic and deliberative, and one that is multidisciplinary and incorporates experts, businesses and students. We aim to create a people’s Superblock through a people’s Superblock that acts as a bridges between city government and local politics.

LAND MANAGEMENT AWARENESS CAMPAIGN

TECHNICAL COMPONENTS

Management

Planning and delimitation of deliverables and coordination of scopes for the workshop with the community.

Design

Design of the website as a digital platform for the participatory creation of solutions for accelerated urbanism.

Methodologies

DESIGNING A COMMUNITY-BASED EXPERIENCE FOR SHARING RESEARCH RESULTS ON MECHANISMS FOR MITIGATING RAPID URBANIZATION IN HAY AL MAARIFAH IN MUSCAT, OMAN

MASTER’S PROJECT

(Team Project)

Developed in: Universität Stuttgart

2021

Research Synthesis

Interdisciplinarity

Planning of the methodology for data collection and selection of the use of participatory tools. Creation of the awareness campaign according to the political and social research on land management in Oman. coordination with the community organization, the people, and governmental organizations involved.

03

THE CONCEPT

THE FACTS

AWARENESS CAMPAIGN

SHARING TO THE COMMUNITY
Final exhibition - presentation of the results to the community COMMUNITY PARTICIPATION
CREATION OF THE MATERIAL EXHIBITION SET-UP

TECHNICAL COMPONENTS

Management

Coordination of the meetings with the expert groups for the collection of information.

NBS TECHNICAL HANDBOOK

UNALAB NBS TECHNICAL HANDBOOK FACTSHEETS FOUNDED BY THE EUROPEAN UNION’S HORIZON 2020 PROGRAMME.

RESEARCH ASSISTANT PROJECT

(Team Project)

Developed in: Universität Stuttgart 2022

Design of the layout, aesthetics, diagrams, user experience and graphic identity of the publication.

Design Methodologies

Planning of the methodology for data collection.

Research Synthesis

Systematization of the technical information in the property charts for each of the NBS.

Interdisciplinarity

Joint work with the university institute, project funders and NBS experts.

04

05 ILPÖ’S ANNUAL RESULTS

RESULTS OF BACHELOR AND MASTER’S PROJECTS IN NATURE-BASED MARKETPLACES WORKSHOPS IN THE INSTITUT FÜR LANDSCHAFTSPLANUNG UND ÖKOLOGIE

TECHNICAL COMPONENTS

Management

Coordination of the meetings with the expert groups for the collection of information.

Design

Design of the layout, aesthetics, diagrams, user experience and graphic identity of the publication.

Methodologies

Planning of the methodology for data collection.

Research Synthesis

Selection of material and strategic organization for efficient and clear communication of the results achieved.

Interdisciplinarity

RESEARCH ASSISTANT PROJECT

(Team Project)

Developed in: Universität Stuttgart

2022

Joint work with the working team, the institute’s management and the students of the courses.

TECHNICAL COMPONENTS

Management

General project management and coordination of subjects and places to conduct field research.

SHAPING SPACES IN STUTTGART

SOCIO-SPATIAL INTEGRATION OF LATINOS IN STUTTGART

MASTER’S THESIS

(Individual Research)

Developed in: Universität Stuttgart

2022

Creation of the support material to collect information and layout of the publication.

Design Methodologies

Design of the research methodology and elaboration of the ethnographic and qualitative tools

Research Synthesis

Formulation of the research objectives, conceptual framework and analysis of the information.

Interdisciplinarity

Creation of the literature review and semi-structured interviews with experts and communities.

06
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