Kathy Elias - Sellers Marketing Presentation

Marketing Presentation

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Kathy Elias, BROKER/AGENT Coldwell Banker Alfonso Realty 9153 Lorraine Rd., Gulfport, MS ɺ39503 Office-228-287-1000 Cell-228-209-4905 www.KathyElias.com kathyelias1@gmail.com

WHEN BUYING OR SELLING REAL ESTATE There is a difference in the realtor and real estate company you choose whether you are buying or selling.

“The Best Tool you’ll ever use is the REALTOR you choose.”

Broker, Realtor, CRS, ABR, GRI Global Luxury Specialist Cell: 228-209-4905 Office: 228-287-1000 Fax: 228-287-1001 Email: kathy@kathyelias.com Website: kathyelias.com

WHEN BUYING OR SELLING REAL ESTATE There is a DIFFERENCE in the realtor you choose ……

Full service real estate consultant i

Unsurpassed service

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Extensive background in all facets of real estate education & training

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Highest level of professionalism, integrity, enthusiasm & honesty

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Excellence in communication & negotiating skills

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Optimization in Social Media & Marketing

“The Best Tool you’ll ever use is the Realtor you choose.”

When you work with Kathy Elias, your satisfaction is guaranteed. I only have one objective– to satisfy my customers. That means your interests & preferences are always my first consideration. My focus & dedication allows you to buy or sell a home with the confidence of

knowing you have someone looking out for your best interests.

That’s why 98% of my business come from referrals & past customers.

I’ve done my homework...I’ll simplify yours.

Thank you so very much for trusting in me.

Kathy

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Thank you from all of us at CBAR.

SOCIAL ENGAGEMENT

MOST INFLUENTIAL REAL ESTATE BRAND IN SOCIAL MEDIA

According to Klout (as of 12/31/17)

TOTAL 2017 YOUTUBE VIDEO VIEWS: 42 MILLION TOTAL 2017 BLUE MATTER BLOG VISITS: 1.7 MILLION TOTAL 2017 COLDWELL BANKER SOCIAL ENGAGEMENTS: 80 MILLION*

*Native analytics from Facebook, Twitter, Pinterest and YouTube

14O MILLION OVER

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VIDEO VIEWS

Combined Lifetime Views on Coldwell Banker Real Estate’s Official Facebook Page and YouTube Channels

Your Listing Goes Far With CBAR

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PLEASE HAVE READY:

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What do you know about the market in my area?

How much are you willing to spend in marketing?

Do you farm my neighborhood for buyers?

Do you mail flyers of my home to the public?

Do you mail flyers of my home to other agents?

Do you provide mortgage sheets for my home?

How often do you send me a seller’s marketing report?

If I list my home with you, how soon will you begin marketing?

What specific marketing do you do?

What is your company’s market share in my area?

Do you have documents supporting your share?

What ongoing training have you had as a REALTOR? How many agents are in your company?

Do they market your company’s listings first?

How long has your company been in the real estate business?

What professional organizations do you belong to related to your industry?

ASSESSING YOUR NEEDS AND GOALS

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HOME SALE PREPARATION CHECKLIST Enhance a buyer’s first impression of your home with these exterior and interior tips that make a difference.

Outside:

Inside:

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TEAM GULF COAST: Our goal is to provide our customers and clients the highest level of service and professionalism. We greatly appreciate you taking your valuable time to fill out this form.

Please circle and rate with (1) being the lowest and (5) the highest*

Communication

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Overall Performance

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Total Service

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Professionalism

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Ethics & Trustworthiness

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Handling Details of Transaction

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Provided Appropriate Information

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Coordinated Details with Other Professionals

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What did we do best while working with me?

May we use your comments for future clients?

May we use your comments in advertising?

May we use your name as a reference for future clients?

YESɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ NO YES ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺNO YES ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺ ɺNO

*If you were happy with our service, please either review me on Realtor.com or write me a letter of recommendation as these help me with future clients.

Signature Signature

Provided byb Kathy Elias

At a Minimum

Signage â&#x20AC;&#x201C; Yard Signs - $75 Directional Signs, Riders - $30 ea. (Multiple signs may be used) Just Listed Postcards â&#x20AC;&#x201C; Neighbors & Public - $350 Home Books and/or Brochures - $45 Multiple Listing Service - $35 Websites - $450 Monthly Mortgage Inserts in House - $10 Easy Access to Lockbox - $90 Email or Phone Feedback on All Showings - $15 +/Photos (Digital and Print) - $48-$175 Flyer (Black & White) - $150 Color Flyers - $50 Long Distance Calls - $20 Overnight Fees - $30+ Seller Booklets/Prelisting Packet - $40 Bi-Monthly Email Listing Reports - $20 Follow Up - $40 Postage $15 +/Additional Internet Sites - $100 Virtual Tours - $100 Showcased Ads On: Trulia ($100 +/-) Realtor.com ($220 +/_) Zillow.com ($125 +/-) Print Ad ($100 +/-) Mail-Outs ($150 +/-)

Social Media Campaign

Targeted Ads On the Following: Facebook YouTube Instagram

Non-Assessed Charges (Agent Time) Coldwell Banker Preview CRS Realtor Caravan Telephone Canvasing to Buyer Data Base Éş& Realtor Data Base Group Open Houses If Requested Communicating Any Changes to Agents Actively Showing in Your Area Comparative Market Analysis â&#x20AC;&#x201C; 4 Hours Minimum Follow Up with Agent Showing Home Email Blast to AgentsÉş Updated Comparables

Full Service Office

Coldwell Banker Concierge Services Coldwell Banker Home Warranty Coldwell Banker Mortgage Market Updates Full Time Call Coordinators & Listing Processors

Negotiable Charges

TV Home ShowÉş Extra Print Ads Home BookÉş

AGENCY ALTERNATIVES We will review the agency alternatives and representations that are available to you and potential buyers – Seller Agency, Buyer Agency, Disclosed Dual Agency or Other Appropriate Legal Relationship. The representation of your interests and my role as your agent will be thoroughly presented to you for your consideration.

COMPETITIVE MARKET ANALYSIS We will provide you with a current Competitive Market Analysis and will assist you in determining the most effective list price for your property.

MARKETING ACTION PLAN We will present to you a custom Marketing Action Plan – a formal written plan for marketing your property. This may include an open house to be conducted when appropriate and as agreed to in advance.

HOME ENHANCEMENT We will develop a plan to enhance your property’s ability to attract buyers as described in the Coldwell Banker Home Enhancement Guide.

HOME WARRANTY We will provide you with information regarding a warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.

ESTIMATED PROCEEDS We will furnish you with an estimate of the proceeds you can expect from the sale of your property.

COLDWELL BANKER SIGN We will place a Coldwell Banker “FOR SALE” sign on your property to help generate calls to our office from prospective buyers.

MULTIPLE LISTING SERVICE We will prepare a plan for your property to appear in the local Multiple Listing Service. The information will be submitted by the date we have selected for the property’s debut on the market to achieve maximum impact.ɺ

PROPERTY INFORMATION We will make information on your property available to local and out-of-town buyer prospects. Additional copies will be available for sales associates and prospective buyers at your property.

DIRECT MARKETING We will distribute promotional materials on your property to key market areas to attract potential buyers.

MARKETING ACTIVITY REPORT We will provide you with a Marketing Activity Report on a regular basis to keep you informed of competitive market conditions, buyer activity and the actions we have taken to market your property.

FINANCING ALTERNATIVES We will show you various financing alternatives for buyers of your property and discuss the likely impact of each on your sale.

HOME FINDING PROCESS We will review the homebuying process with you to share what most are likely to follow, including financial qualification, property selection, financing options and closing procedures.ɺ SELLER DISCLOSURE We will present your written disclosure regarding the condition of your property to buyer prospects to assist them in preparing an offer. You will keep me informed of any changes in the property and keep the information current on the disclosure form.

QUALIFYING BUYERS We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or preapprove the buyer through a reputable lender.ɺ PURCHASE OFFERS We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favorable and protective for you.ɺ

PROMOTION TO OTHER BROKERS We will promote your property to other reputable, professional brokers and sales associates in the area.ɺ

RELOCATION ASSISTANCE We will provide you with details about our relocation and referral services, which are provided to you at no cost, regardless of where you are moving.

ADVERTISING We will review with you our advertising program – including Coldwell Banker Online, our World-Wide Website designer to generate buyer prospects for your property.

CLOSING THE SALE We will monitor and inform you of your property’s sale progress, including the satisfaction of all contingencies and conditions during the entire transaction.ɺ

COLDWELL BANKER ACTION TEAM We will present your property to the Coldwell Banker sales team. I will share with you the team’s review and recommendations to help you realize the best price obtainable for your property.

AFTER-SALE SERVICE We will contact you after the closing to follow up on any remaining details or service needs.

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ColdwellBanker.com Alfonso.com ColdwellBankerWorldWide.com SusieSellstheCoast.com ColdwellBankerAlfonso.com Trulia.com Zillow Network Realtor.com Googlebase Homes.com Remax.com HomeSteps Juwai LandsOfAmerica RealtyExecutives.com Redefy

USAA FrontDoor.com Yahoo Real Estate Land & Farm (if applicable) LakehomesUSA.com openhouse.com MSLiving.net Homehunter.com Immobel.com aol.com SunHerald.com WLOX.com WSJ.com century21.com HAR.com HomeFinder.com

PROMISE TO SELLERS

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Fast Sale

Slow Sale Sellerâ&#x20AC;&#x2122;s Signature