SECTION 2 BRAND LOGO

PRIMARY LOGO

The brand logo is an important part of Wan Kee to express the core of the brand. It embodies our unique take on our brand beliefs. The main goal of the brand program is to protect and enhance our valuable assets. Everything that bears our logo must be evaluated for its contribution to the brand. Our brand mark is a unique logo design that spells out our name clearly and concisely.

SECONDARY LOGO

Where the primary logo above may be inappropriate or invalid, the secondary logo may be in a horizontal version. It can also use different layouts to better suit the environment in which it is used.

2.2 LOGO VARIATION

The three colors on the right are important elements in Wan Kee's brand system. In addition, Wan Kee brand colors consist of a set of color palettes: Logo Colour and supporting Color.

The logo color scheme is also set to a single color only. The Yun Kee logo should be the opposite of orange when you apply it on a black or dark background. When you apply to a white or light background, the logo should be black.

Imagery should carefully select relevant elements of movement and place them in a way that enhances the overall impact of the logo rather than distracting from it.

2.3 CLEAR SPACE

The space for the Wan Kee logo is protected by a minimum area of clear space to prevent its visual impact from being compromised. Space is also expressed in X-height.

2.4 MINIMUM SIZE

For reasons of legibility, the Wan Kee logo should never be reproduced at a size with a W-height of less than 20mm.

2.5 LOGO LOCK-UP SYSTEM

The core element of the logo crossover system is the logo root “| Wan Kee“. This system root works as a crossover that add at the left the partnership logo or product name.

2.6 LOGO MISUSE

In order to build brand awareness, the Wan Kee logo must be used correctly by anyone. Do not alter or reposition any element of the brand logo in any way. The examples shown here illustrate some common misuses that must be avoided when implementing tokens.