SECTION 3 APPLICATIONS SYSTEM

3.1 TYPEFACE

ENGLISH

Futura is a primary typeface that can be used for anything. All approved Wan Kee fonts are illustrated with illustrations for reference.

Medium Wear Your Passion Light Wear Your Passion

Medium Italic Wear Your Passion

Bold Wear Your Passion

Futura Condensed ExtraBold

EXAMPLE

Wear Your Passion

Display typeface

Wan Kee Group was founded in 1969 by the Chan Family when the first sports shop ‘Wan Kee’ was opened in Johnston Road, Wan Chai, specializing in the sale of tennis goods.

Content typeface

Traditional Chinese

“華康粗黑體” is the chinese typeface and is used for display. For reference, .

華康粗黑體 允記 香港最具規模

Example

旺角 波鞋街鼻祖

Also,“華康細黑體” is the chinese typeface and is used for contents. For reference, .

運動用品零售企業 允記

香港最具規模運動用品零售企業

允記集團是香港一家歷史悠久的運動 用品零售企業，主要從事運動鞋類、 服飾、球拍和運動配套用品的供應和 零售業務。集團至今已擁有超過45年 行業經驗，與多個運動品牌和供應商 保持長期緊密的合作關係，是香港體 育用品行業的翹楚之一，深得合作夥 伴和客戶信賴。

Wan Kee Orange

Wan Kee Black

Wan Kee White

3.3 BRAND COLOR SYSTEM “MAGI”

“MAGI” SYSTEM are significant color elements within the Wan Kee branding system. Moreover, anyone's proper use of colors is crucial to the integrity of the brand's expression.

Wan Kee brand color comprises a set of palettes: Logo colour and Supporting color. Orange is the color of passion and vibrancy, coupled with black which stands for excellence and smart. white color are selected for Supporting Graphic version for different background.