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3.5 SUPPORTING PATTERN
The stroke design above symbolizes our passion and foresight, integrating into the customers cherished by Wan Kee. Wan Kee's vision can be reflected in the forward-looking stroke design.
Also, the above 4 objects can be combined into unique patterns, available in different color versions for black and white backgrounds.
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ORANGE WITH DARK BACKGROUND
ORANGE WITH WHITE BACKGROUND
Supporting patterns are applied with two color set which reflects even black or white backgrounds. In addition, the pattern is an extremely long sporting track of horizontal strokes that are full of speed and power.
Examples
The supporting pattern incorporates various elements of Wan Kee into the language, translating into the brand image in an iconic way. Also, the supporting pattern is the most important element after the Wan Kee logo as it provides character. Provide examples for all applications to ensure the consistency of Wan Kee's brand image. All in all, this pattern should work for almost any application.
TYPE A WITH LOGO AND KEY MESSAGE
TYPE B WITH IMAGERY