SECTION 1 BRAND PLATFORM

1.1

WHOʼS WAN KEE?

In 1970, the first Wan Kee tennis shop opened in Wanchai. In 1976, the first sporting goods retail store opened in Mong Kok.

In the 2000s, Wan Kee expanded its business to Hong Kong and developed into a sports retail enterprise mainly engaged in sports shoes, clothing, rackets and sports accessories. While actively exploring brand diversification, Wan Kee has also established cooperation with international sports brands to develop a franchise network.

1.2 BRAND CORE

Passion

Hong Kong is a place full of energy 24 hours a day. Wan Kee provides top-notch services for sports-related retail experiences, catering to the lifestyles of today's urbanites with attractive products.

Professional Pure

This is the most important and dynamic point of our mission. Wan Kee provides a diversified, contrasting and diverse unique shopping experience, provides a pleasant shopping environment, and always brings informative, original and diverse products for customers to choose from.

Visiting any Wan Kee store is always unique and refreshing: from the sight, the smell, to the sound - it's a simple part of your lifestyle.

There are many reasons why Wan Kee needs to rebrand. include:

1.

Outdated image: If a company's brand appears outdated or out of touch with current trends and customer preferences, rebranding can help modernize its image and make them more relevant to its target audience.

2.

Changing Target Audience: As a company's target audience develops or expands, rebranding can help them appeal to new or different demographics.

3.

Diversification: If companies expand into new product lines or services, they may need to rebrand to communicate these changes to customers and stakeholders.

Overall, rebranding can help a company stay relevant, communicate changes or updates to audiences, and create a stronger brand identity that supports business goals.

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