Marquess of Queensbury

John Stumpf, Manager Wells Fargo Bank & ATM 171 17th ST NW Suite 100 Atlanta, GA, 30363 404.214.6120 Dear Mr. Stumpf, As agreed upon during our last meeting on October 1st of 2015, we are enclosing the business plan to support the loan requested in the amount of $46,000 for start-up capital for our business, Marquess of Queensbury, LLC. We also will need an additional line of credit as requested in the amount of $5,000 required for unseen expenses and daily operating costs.

Thank you so much for your time and consideration. We look Forward to your reply.

Sincerely, Alexandria Lee Jade Harper Jonathan Matos Marquess of Queensbury 1170 Howell Mill Road Suite 106 Atlanta, GA 30318 404.402.6518

PREPARED BY: Alexandria Lee, Buyer / Training Manager Jade Harper, Marketing Director Jonathan Matos, Sales Director / Visual Merchant

Marquess of Queensbury, LLC 1170 Howell Mill Road Suite 106 Atlanta, GA 30318 404.402.6518 marquessofqueenbury@marquess.com

DATE PREPARED: November 16, 2015

All rights reserved. Private and Confidential. No part can be copied or distributed without prior written consent of Marquess of Queensbury, LLC. The content in this plan is confidential and is the sole property of Marquess of Queensbury. Any reproduction or divulgence of the content of this report without the written consent of Marquess of Queensbury, LLC is prohibited.

TABLE CONTENTS EXECUTIVE SUMMARY

07

Business Overview

07

Critical Success Factors

07

The Management Team

07

The Market

07

Financial Plan

07

MANAGEMENT PLAN

09

Business Structure

09

Management Team

09

Management Compensation

10

Personnel Compensation

10

Key Advisors/Directors

10

Communication

10

Governmental Approvals

10

MERCHANDISING/PRODUCT PLAN

11

Unique Characteristics

11

Proposed Lines

11

Proprietary Aspects

11

Four-Week Merchandise Plan

11

Merchandise Assortment

12

Markup/Markdown Policies

12

BRICK-AND-MORTAR LOCATION PLAN

13

Physical Location

13

Location Features

13

Target Market Considerations

14

Leasehold Improvements

14

Other Location Costs

14

Signage

14

WEB PLAN SUMMARY

15

Overview

15

Internet Strategies

15

Online Marketing Strategy

15

Web Development and Hosting

15

Costs

15

Buying and Shipping Methods

15

MARKETING PLAN Industry Profile Market Economic Factors Market Analysis Summary Market Needs Customer Profile Future Markets Competitive Analysis Competitive Advantage Pricing Pricing Strategy Price List Pricing Policies Market Penetration Brand Strategy Advertising and Promotion Sales Strategy Publicity Promotional Events Evaluating Marketing Efforts FINANCIAL PLAN Sales Forecast Cash Requirements Break-Even Analysis Projected Financial Statements Monthly Cash Flow Statement

RETAIL OPERATIONS Reporting Policies Employee Development Staffing Levels Hours/Days of Operation Inventory Control Security Systems/Shrinkage Control APPENDIX

16 16 16 16 16 16 16 16 16 17 17 17 17 17 17 18 18 18 18 18 19 19 19 19 19 19 19 20 20 20 20 20 20 20 21 - 2

EXECUTIVE SUMMARY BUSINESS OVERVIEW Marquess of Queensbury is a limited liability corporation founded by luxury and workout enthusiast: Alexandia Lee, Jade Harper, and Jonathan Matos. Marquess of Queensbury is a four week pop-up shop solely operating as a brick-and-mortar located in the Westside Provisions District in Atlanta, Georgia, offering luxury exercise equipment. This is an assortment containing beautifully crafted training gear and fine quality workout accessories. Prices range from $30-$450 in training equipment and $60-$650 in workout accessories. Our mission is to offer Atlanta with quality designed workout gear at a luxury level.

CRITICAL SUCCESS FACTORS ÄŠĹ—Ĺ— ,,3Ĺ— (Ĺ— --),.' (.Ĺ—) Ĺ—+/ &#.3Ĺ— +/#*' (.Ĺ—." .Ĺ—' .Ĺ—." Ĺ—& 0#-"Ĺ—&# -.3& Ĺ—) Ĺ—. ,! .Ĺ— /-.)' ,Ä„ ÄŠĹ—Ĺ— ,)0# Ĺ— /-.)' ,-Ĺ—1#."Ĺ—* ,-)( &#4 Ĺ— /-.)' ,Ĺ—- ,0# Ĺ— ( Ĺ—-/* ,#),Ĺ—., #(#(!Ĺ—*,)!, 'Ä„ ÄŠĹ— )(.#(/)/-&3Ĺ—, 0# 1Ĺ—#(0 (.),3Ĺ— ( Ĺ—- & -Ĺ—.)Ĺ— (.# #* . Ĺ— ( Ĺ—' % Ĺ— $/-.' (.-Ĺ— ), #(!&3Ä„Ĺ— ÄŠĹ— '*& ' (.Ĺ—-., . !# -Ĺ— ),Ĺ—-.) %Ĺ—./,()0 ,Ĺ—." .Ĺ—1#&&Ĺ—!/ , (. Ĺ— )(-. (.Ĺ—( 1( --Ĺ— ( Ĺ— Ĺ—, -)(Ĺ— ),Ĺ— , +/ (.Ĺ— customer return.

MANAGEMENT TEAM ALEXANDRIA LEE – BUYER / TRAINING MANAGER Bachelors of Fine Arts in Fashion Marketing and Management JADE HARPER - MARKETING DIRECTOR Bachelors of Fine Arts in Fashion Marketing and Management JONATHAN MATOS - SALES DIRECTOR / VISUAL MERCHANT Bachelors of Fine Arts in Fashion Marketing and Management Bachelors of Fine Arts in Motion Media Design SHERWIN NELSON CLEMONS - FINANCIAL ADVISOR Bachelors of Science in Finance and International Economics XAVIER BIGGS – TRAINER/ ADVISOR Professional World Boxing Trainer THE MARKET The customer profile for Marquess of Queenbury are urban professionals between the ages of 25-45 that love to buy quality products and services. Our customer lives in the Atlanta area and they love to work hard and workout harder. Target customers eat healthy but also enjoy fine dining out on the town. They are multicultural, educated, and willing to pay more for quality merchandise. Through the use of social media, email, personal selling and word of mouth, Marquess of Queensbury will target costumers who also shop fashion apparel and accessories at a higher cost for quality.

FINANCIAL PLAN Marquess of Queensbury estimates net sales of $192,840. A loan for start-up expenses is requested in the amount of $46,000. The short-term loan has line credit built in to ensure all financial responsibilities are met.

The additional $260 will be used for any unexpected costs.

EXECUTIVE SUMMARY | 07

MANAGEMENT PLAN BUSINESS STRUCTURE Partnership, LLC Alex – 33% Jade – 33% Jonathan – 33% MANAGEMENT TEAM ALEXANDRIA LEE – BUYER / TRAINING MANAGER Bachelors of Fine Arts in Fashion Marketing and Management -Predicts and analyzes future trends -Manages stock levels -Ensures timely delivery and maintains track of product -Negotiates supplier’s price and delivery terms

JADE HARPER - MARKETING DIRECTOR Bachelors of Fine Arts in Fashion Marketing and Management -Overseas implementation of the Marketing strategy (campaigns/events/digital marketing/ PR) -Manages and directs social media presence Äš ( &34 -Ĺ— )'* .#.#0 Ĺ— (0#,)(' (.Ĺ— ( Ĺ— )(-/' ,Ĺ—., ( JONATHAN MATOS - SALES DIRECTOR / VISUAL MERCHANT Bachelors of Fine Arts in Fashion Marketing and Management Bachelors of Fine Arts in Motion Media Design -Establishes sales objectives and regularly reviews performance levels -Determines gross profit plans -Monitors cost, competition, and supply & demand -Plans in-store displays and signage that align with the Marquess of Queensbury aesthetic -Identifies and sources props, hardware and lighting etc. Äš ),%-Ĺ—1#."Ĺ— , "#. ./, &Ĺ— , ' 1),%Ĺ—.)Ĺ—' 2#'#4 Ĺ—." Ĺ— 0 #& & Ĺ—-* Ĺ—

Copies of rĂŠsumĂŠs are included in the appendix

MANAGEMENT PLAN | 08

MANAGEMENT PLAN continued MANAGEMENT COMPENSATION Marquess of Queensbury is a limited liability corporation founded by luxury and workout enthusiast: Alexandia Lee, Jade Harper, and Jonathan Matos. Marquess of Queensbury is a four week pop-up shop solely operating as a brick-and-mortar located in the Westside Provisions District in Atlanta, Georgia, offering luxury exercise equipment. This is an assortment containing beautifully crafted training gear and fine quality workout accessories. Prices range from $30-$450 in training equipment and $60-$650 in workout accessories. Our mission is to offer Atlanta with quality designed workout gear at a luxury level.

PERSONNEL COMPENSATION ÄŠĹ—Ĺ— ,,3Ĺ— (Ĺ— --),.' (.Ĺ—) Ĺ—+/ &#.3Ĺ— +/#*' (.Ĺ—." .Ĺ—' .Ĺ—." Ĺ—& 0#-"Ĺ—&# -.3& Ĺ—) Ĺ—. ,! .Ĺ— /-.)' ,Ä„ ÄŠĹ—Ĺ— ,)0# Ĺ— /-.)' ,-Ĺ—1#."Ĺ—* ,-)( &#4 Ĺ— /-.)' ,Ĺ—- ,0# Ĺ— ( Ĺ—-/* ,#),Ĺ—., #(#(!Ĺ—*,)!, 'Ä„ ÄŠĹ— )(.#(/)/-&3Ĺ—, 0# 1Ĺ—#(0 (.),3Ĺ— ( Ĺ—- & -Ĺ—.)Ĺ— (.# #* . Ĺ— ( Ĺ—' % Ĺ— $/-.' (.-Ĺ— ), #(!&3Ä„Ĺ— ÄŠĹ— '*& ' (.Ĺ—-., . !# -Ĺ— ),Ĺ—-.) %Ĺ—./,()0 ,Ĺ—." .Ĺ—1#&&Ĺ—!/ , (. Ĺ— )(-. (.Ĺ—( 1( --Ĺ— ( Ĺ— Ĺ—, -)(Ĺ— ),Ĺ— , +/ (.Ĺ— customer return.

KEY ADVISORS / DIRECTORS FINANCIAL ADVISOR – She will provide knowledge on how to manage money, as she is a CFP for GV Financial Advisors Sherwin Nelson-Clemons 770.295.5629 sherwin@gvfinancial.com DECATUR BOXING CLUB – As an advisor, Xavier Biggs will provide industry knowledge on fitness and )2#(!Ąŗ ē-ŗ (ŗ., #(#(!ŗ*,) --#)( &ŗ )2 ,-ŗ -ŗ1 &&ŗ -ŗ"#!"ŗ*,)ð& ŗ & ,#.3ŗ &# (.-ąŗ-/ "ŗ -ŗ -" ,ąŗ (4 &ŗ Washington, Cuba Gooding , Jr., Mase and Sinbad, in Atlanta for 17 years. He will train staff and management on equipment and how to get the best use out of the quality equipment in Marquess of Queensbury.

COMMUNICATION Marquess of Queensbury is a Partnership LLC, and each person in our management team has and equal share regarding her input towards our success and profitability.

MANAGEMENT PLAN | 09

GOVERNMENTAL APPROVALS The following is a list of business licenses, permits and registrations for Atlanta, GA. TAX REGISTRATION - Must obtain an Employer Identification Number (EIN) from the U.S. Internal Revenue Service.

BUSINESS LICENSES & LOCAL PERMITS -Business Licenses/ Tax Permits – Jurisdiction require a trader’s license or tax certificate in order to operate.

-Building Permit – This permit is generally required if you are constructing or modifying your place of business.

-Signage Permit – Jurisdiction require a permit before you can display signage EMPLOYER REQUIREMENTS -Withholding Income Taxes -Federal Income Tax Withholding (W-4) -Federal Wage and Tax Statement (W-2) -State Taxes -Employee Eligibility Verification -New Hire Reporting

INSURANCE REQUIREMENTS -Worker’s Compensation Insurance -General Liability Insureon – 801.919.1836 - Coverage for Bodily Injury Claims - Coverage for Property Damage Claims - Completed Products Coverage - Contract Liability Coverage - Personal and Advertising Injury Coverage - Liquor Liability Coverage - Medical Expenses Coverage

MANAGEMENT PLAN | 10

MERCHANDISING/PRODUCT PLAN UNIQUE CHARACTERISTICS Marquess of Queensberry is an elite provider of gym equipment that prides itself on its quality products and modern designs. We make sure our vendors use the top metals and treat their factory workers with respect.

We also use a private owned Atlanta based tannery provides all our quality leather. Marquess of Queensberry makes sure ever step of our products development is at the highest level PROPOSED LINE Marquess of Queensberry will offer an assortment of gym equipment. Everything necessary to have a effective workout will be provided for those who want elite equipment. We will offer punching bags, yoga mats, medicine balls, and a variety of other things. We only provide one weight of our weighted items. The items will be delivered to our Westside Provisions location a week prior to the store opening. All items are a private label of Marquess of Queensberry we will have a private vendor label our items and a private tannery to produce the high quality of leather a high amount of our products need.

PROPRIETARY ASPECTS Marquess of Queensberry is a sole proprietor as a private label. We will be partnered with Dtox, Organic Juice and Drink. They will provide drinks for our opening events and gift cards for our gift with purchase.

We will also have them host an event within our 4-week shop. We will also partner with Decatur Boxing Club to be our advisor on the equipment to teach our staff the best ways to use it. We will also have them teach a class within our store to better showcase the quality of our equipment and the practicality of it.

FOUR-WEEK MERCHANDISE The four-week merchandise plan displays the estimated sales by week. The total amount of sales would be estimated at $39,198. We plan on the first week being our largest week of sales based off our planned opening event. We have a lean selection of merchandise to make our items something to be desired, we also plan on having items markdown on the last week to make sure any leftover merchandise is cleared out. We also plan on having only one shipment of merchandise to be delivered, and resetting the store weekly to keep the customer excited for our items.

MERCHANDISING/ PRODUCT PLAN | 11

MERCHANDISE ASSORTMENT We offer something for everyone from the “yogi” to the intense boxer. Our key items will be our FitBit jewelry we offer a variety of styles from gold bracelets to leather stringed necklaces. We will showcase all of our jewelry in a locked glass case All items are available for at home delivery free of charge as long as in the Atlanta area. We will have our store set up as a gym to provide our customers with a true vision of what there future at home gym with modern designs and luxury quality.

MARKUP AND MARK DOWN POLICIES Marquess of Queensberry is an elite provider of gym equipment, being that we will only offer one weeks worth of markdowns on the very last week. We provide that markdown to make sure any leftover merchandise is sold as our exit strategy.

MERCHANDISING/ PRODUCT PLAN | 12

BRICK-MORTAR LOCATION PLAN PHYSICAL LOCATION Westside Provisions District – Atlanta, Georgia 1170 Howell Mill Road Suite 106 Atlanta, GA 30318 WESTSIDE PROVISIONS DISTRICT is the centerpiece of an eclectic and bustling community in Atlanta’s West Midtown neighborhood. It stand apart because their chiefs and shop owners are second to none. With a perfect blend of boutique retail, award-winning dining, and upscale residences, Westside Provisions District provides a unique experience with the best Atlanta has to offer creating dynamic synergies. Minutes from downtown, midtown, Buckhead, and all of Atlanta’s major highways and interstates, Westside Provisions District is convenient to everyone.

HOURS OF OPERATION April 15th-May 13th Monday-Saturday 10 AM – 6 PM Sunday Closed LOCATION FEATURES Marquess of Queensbury will occupy a leasing retail space in Westside Provisions right above Billy Reid and Free People and two doors down from Marcel. It is accessible to the public from both a front and back entrance. With about 1,200 square feet total, we will reserve 600 square feet for selling space, 300 square feet for training / workout space and 200 square feet for inventory / office space. The selling floor will be in the front of the store and the workout space is immediately inside of the back entrance. The design in the store will be modern, minimalism, with white and black colors and silver accents. We will reserve $5,300 to furnish the store with a jewelry case with drawers that can be lockup, shelving and other additional fixtures (not including signage).

PARKING - Surface parking is available throughout the district. We also offer free parking in our deck, located underneath the White Provision Residences at 1100 Howell Mill Road. Gratuity-based valet service is also available in the side lot by JCT Kitchen (1198 Howell Mill) and in the lot behind 1170 Howell Mill Road (to the right of the parking deck.)

TRANSIT OPTIONS -WSPD is accessible via MARTA Bus Route 1, which connects with the Five Points Station, or Bus Route 12, which connects with the Midtown Station.

BRICK-MORTAR LOCATION PLAN | 13

TARGET MARKET CONSIDERATIONS " Ĺ—-.), Ĺ—#-Ĺ—)(Ĺ—." Ĺ—- )( Ĺ—& 0 &Ĺ—) Ĺ—." Ĺ—*& 4 Ä…Ĺ— /.Ĺ—." Ĺ— ,)(.Ĺ—#-Ĺ—0#-# & Ĺ— ,)'Ĺ—." Ĺ—-., .Ĺ— ( Ĺ—." Ĺ— %Ĺ— (Ĺ— Ĺ—- (Ĺ— ,)--Ĺ—." Ĺ— ,# ! Ĺ—)0 ,Ĺ—." Ĺ—., #(Ĺ—., %-Ä„Ĺ— /-.)' ,-Ĺ— (Ĺ—! .Ĺ—.)Ĺ—." Ĺ—-.), Ĺ—/-#(!Ĺ—-. #,-Ĺ—),Ĺ— & 0 .),-Ĺ— ,)'Ĺ—." Ĺ—*& 4 Ĺ— main level.

As far as competition in WSPD, there is a Lululemon that sells yoga equipment and a Pure Barre workout -./ #)Ĺ—." .Ĺ—)(&3Ĺ—/.#&#4 -Ĺ— Ĺ— && .Ĺ— ,, Ĺ—.)Ĺ—* , ),'Ĺ—-' &&Ĺ—#-)' .,# Ĺ—')0 ' (.-Ä„Ĺ— /.Ĺ—." , Ĺ—, &&3Ĺ—#-(Ä“.Ĺ— Ĺ—-.), Ĺ—#(Ĺ— Westside or Atlanta that sells workout equipment with a focus on luxury design and finer quality materials along with functionality. Our competitors sell technical engineered gear, we sell quality design gear.

LEASEHOLD IMPROVEMENTS Leasehold improvements will include new drywall to close off inventory and office space and painting.

The total of these improvements will be $1000. All leasehold improvements will be started and completed between April 1st and 14th of 2016. This period has been designated as the start-up period. Upon closing on May 13th 2016, Marquess of Queensbury will have seven days to remove any additional capital leasehold improvements and clean up in order to receive their deposit.

SIGNAGE /,ŗ-.), ŗ1#&&ŗ#( &/ ŗ ŗ /-.)'#4 ŗ-#!(ŗ." .ŗ#-ŗÝßßŗ (.#' . ,-ŗ1# ŗ1#."ŗ ŗ %&#.ŗ " (( &ŗ& .. ,-ŗ." .ŗ will be installed on the storefront above windows. This sign will be visible from the street. The cost of the sign is $1,500 including shipping and installation. We will also have four store window lettering signs that are 12�x 18� each, two in the front windows and two in the back windows. The window signs will cost $200 total for all four and will be visible within eye level to those walking or strolling by.

BRICK-MORTAR LOCATION PLAN | 14

WEB PLAN OVERVIEW We will not have a website so we will use the Westside Provisions website, their website will have information about our pop-up shop under their events tab as well as informing customers about our launch party. The Website will also have a description about our pop-up shop and have promotions as well as exclusive offers for the ones that continue to repeat business. We will also have our information on our social media pages Facebook, Twitter, and Instagram so that we are able to alert customers of our existence before the open date.

INTERNET STRATEGIES We will not have our own website or will we be selling our products online, we will only sell our products from )/,Ĺ—*)*Ĺ—/*Ĺ—-")*Ĺ—&) .#)(Ĺ— /.Ĺ—1 Ĺ—1#&&Ĺ—/.#&#4 Ĺ—-) # &Ĺ—' # Ĺ— -Ĺ—- # Ĺ—#(Ĺ—)/,Ĺ—' ,% .#(!Ĺ—-., . !3Ĺ—.)Ĺ— 0 ,.#- Ĺ— ( Ĺ— promote.

ONLINE MARKETING STRATEGY Marquess of Queensbury will occupy a leasing retail space in Westside Provisions right above Billy Reid Our online target market will be customers that follow us on our social media site as well as those that will be visiting the Westside Provisions website. Other than those viewers we will also be sending e-blast/emails to people living in the Atlanta area as well as Westside Provisions existing customers. In our emails we will get customers excited about our products and events we will be holding in our pop-up shop.

COST Westside Provisions will be posting about our products and events on their website since we will not have our own website so there won’t be any cost.

BUYING AND SHIPPING Our store does not have a website/ online store so therefore we will only sell items through our store. We will have enough in stock to satisfy our customer base. All of our shipping and returns will be done in store. All shipping in Atlanta is free and ground shipping throughout the U.S. Shipping will consist of the amount spent at our store.

WEB PLAN | 15

MARKET PLAN INDUSTRY PROFILE Getting healthy and fit is becoming more popular over time because people are more health conscious; this is the perfect opportunity for us to launch this business. On average, only 20% of Americans workout, with this number that low, people need a motivating force. We are that motivating force, through our company; people don’t have to join a gym membership (with savings of almost one thousand dollars annually). In the privacy of ." #,ŗ)1(ŗ")' -ąŗ." 3ŗ (ŗ/.#&#4 ŗ)/,ŗ-/ -. (.# &ŗ- ,0# -ŗ ( ŗ)/,ŗ#( , # & ŗ&/2/,3ŗ&#( ŗ) ŗ +/#*' (.Ą MARKET ECONOMIC FACTOR According to Forbes there are 5,626,000 people in the Metro Atlanta area. The job growth in Atlanta keeps growing as well as population. Our facility at Westside Provisions will offer fitness equipment for an area that is up-and-coming and teeming with professionals that need a place to unwind after a hard day at work.

MARKET ANALYSIS The target market is an urban professional between the ages of 25-45. Our customers purchase high quality goods and services. There are retail shops that include fashion, food, and events within Westside Provisions there is also home and offices. Our customer is passionate about their health and quality products that our customer is willing to pay for. Our customer lives in the Atlanta area and loves to work hard and workout harder.

MARKET NEEDS Westside Provisions does not offer snacks, food, etc., but would like access to a market base. The area and market place also does not include luxury gym equipment. Our brand is a good fit for the luxury homes in this area.

FUTURE MARKET PLACE With our successful four week pop-up shop, the Westside Provisions marketplace will look to expand our stay.

COMPETITIVE ANALYSIS There are plenty of gyms and workout areas in Atlanta as well as fitness equipment sold in the Atlanta area but none of which are luxury like our products. Products that aren’t luxury are sold at Dicks Sporting Goods and Sports Authority.

COMPETITIVE ADVANTAGE Since we are exclusive in the area we believe we will thrive. Through the training of our four-week pop/*Ĺ—-")*Ĺ—1 Ĺ—1#&&Ĺ— Ĺ— & Ĺ—.)Ĺ—*,)0# Ĺ—#( , # & Ĺ— /-.)' ,Ĺ—- ,0# Ĺ— ),Ĺ—." Ĺ—Ă°.( --Ĺ— 2* ,# ( Ĺ— ( Ĺ—)/,Ĺ— ' 4#(!Ĺ— location gives us an advantage.

MARKET PLAN | 16

MARKET PLAN / PENETRATION PRICING STRATEGY The items will be marked up to 90% for the retail cost. We have no plan for any slow selling items. To ensure all items are sold on the last week of our pop up shop we will offer a 20% markdown. We have no return policy; all items are final sell due to the store being temporary.

We only offer warranties on leather bound items. We provide a one-year warranty to either replace the leather or repair the torn stitch of the leather item, excluding the water bottle strap.

BRAND STRATEGY ,+/ --Ĺ—) Ĺ— / (- /,3Ĺ— ,#(!-Ĺ—Ă°.( --Ĺ—.)Ĺ—, . #&Ä„Ĺ— Ĺ—-* # &#4 Ĺ—#( high quality fitness products for the young and the young at heart. Our shoppers are looking for a new unique way to get fit with style and quality. Upon entering our store our customers will be greeted and offered assistance in the type of workout gear they are looking for. We will offer superior service, from them entering our store, to their exit. We will also explain to our customers about our company as well as our one month pop-up shop. We will offer Smart water or Figi water while they shop and our employees will be building long lasting relationships.

MARKET PLAN / PENETRATION | 17

MARKET PENETRATION ADVERTISING AND PROMOTION Marquess of Queensbury will have a Facebook, twitter, and an Instgram account to interact with our customers and to inform them of events as well as new products and health tips. Our social media pages will engage with our customers and future customers because our advertisement will encourage people to come and visit our shop. Over social media we will be engaging with our customers and building relationships.

SALES STRATEGY For our sales strategy we will train our employees to engage with our customer also they will have knowledge about not only our equipment sold but about fitness and healthy eating. By having this knowledge our employees will build relationships with our customers. We will also collect all of our customer’s information at checkout so we are able to track our sales; this will also collect what item he or she purchased. By checking a customer profile will help us be able to keep in contact with our customer, it will also help us target more customers with our social media pages as well as emails. This will help our customers connect with Westside Provisions.

PUBLICITY For publicity we will be using social media but in addition to social media we will also be giving fliers to the stores around as well as in the Westside Provisions shopping center. We will be bringing together the Atlanta working class to enjoy a night out so they can leave feeling good about themselves.

PROMOTIONAL EVENT Our store does not have a website/ online store so therefore we will only sell items through our store. We will ),Ĺ—)/,Ĺ—*,)').#)( &Ĺ— 0 (.Ĺ—1 Ĺ—1#&&Ĺ—" 0 Ĺ— Ĺ—& /( "Ĺ—* ,.3Ĺ—)/.-# Ĺ—) Ĺ—)/,Ĺ—-.), Ĺ—)(Ĺ—." Ĺ—*& 4 Ĺ—& 0 &Ĺ— ),Ĺ—." Ĺ—-")** ,-Ä„Ĺ— Our launch party will be open to Westside Provisions shoppers but we will also send out invitations. Dtox Juice will also be sponsoring our event. For their entertainment we will have champagne and a dj free of charge just for our customers experience. We will also be catering vegan food to our customers while they shop.

Our launch party will consist of Westside Provisions customers as well as people who live in the Metro Atlanta area. Our launch party will also be open to other employees that work in Westside Provisions.

For our customers that attended our launch party we will provide a gift with purchase. The gift with their purchase will include a small goody bag including a healthy tip and recipe, a Dtox gift card, and a Theraband to take home so they are able to start their workout.

EVALUATING MARKET EFFORTS We will start spring of 2016 off by sending email promotions as well as promoting on our social media pages, so that we are able to create a customer base. We will be getting everyone excited about our launch party that will take place before Memorial Day outside of our pop-up shop at Westside Provisions. On May ---- 2016 we will encourage guest to come back to our pop-up shop by having our launch party it will ensure repeat of customer business, because at our launch party we will anticipate a successful turn out.

MARKET PENETRATION | 18

FINANCIAL PLAN

FINANCIAL PLAN | 19

RETAIL OPERATIONS REPORTING POLICIES The three of us will be equal part managers of Marquess of Queensbury. If either of our interns has an issue, he/she will be able to discuss it with both of the managers on duty at the time. Depending on the matter, the issue may be resolved on the spot or discussed among the three of us in order to make a decision. If any of the managers has an issue with one another, a meeting with all managers will be held until an agreement can be reached.

EMPLOYEE DEVELOPMENT Our training manager, Alex, will conduct a training program days before the opening and also on-site of the sales floor on the first. This training will provide sales goals and service procedures. There will be weekly 0 &/ .#)(-Ĺ—.)Ĺ—' 2#'#4 Ĺ—, 0 (/ Ĺ—!) &-Ĺ— ( Ĺ— (" ( Ĺ—-. ĂŽĹ— 0 &)*' (.Ä„ STAFFING LEVELS There will three employees in the shop at all times, two managers and at least one intern.

This will ensure that no person will ever be left alone in the shop during business hours. At least additional two employees will be reserved for in-town deliveries. Xavier Biggs will run a workout training in the back to help customers understand how to get the best workout from our equipment and to promote his own boxing club.

HOURS / DAYS OF OPERATION We will be open six days a week and following the West Provisions hours of operation and standard luxury retail hours. From Monday through Saturday, we will be open from 10am-6pm. On Sunday we will be closed.

INVENTORY CONTROL We will have inventory storage within the store. All of our jewelry will be stored in locked up drawers under the jewelry display on the sales floor. We have 3 punching bags, which we predict will move slow, that will all be on the sales floor. All other inventory will be add and replenished on the sales floor on a weekly bases.

SECURITY SYSTEMS/ SHRINKAGE CONTROL We will not be installing any kind of security system in our shop, but will focus on assisting every person who walks through the door so that there is very little opportunity for someone to take an item. For our expensive items, such as bracelets and necklaces, will be shown in cases only accessible from behind where the sales associates will be standing. If we feel necessary, we have the right to search any property of the interns to ensure that no product is being taken out of the store without permission.

RETAIL OPERATIONS | 20

APPENDIX APPENDIX 01 - Alexandria Lee // Résumé

ALEXANDRIA LEE 1600 PEACHTREE ST. NW. ATLANTA, GA

INDUSTRY: Visual Merchandising; Point-of-Sale Transaction; Customer Service; Trend Forecasting, EDUCATION: SAVANNAH COLLEGE OF ART AND DESIGN (SCAD), ATLANTA GA JUNE 2016 Bachelor of Fine Arts, Fashion Marketing and Management Cumulative GPA: 3.4/4.0 CLARK ATLANTA UNIVERSITY, ATLANTA GA 2012-2013 Courses in Fashion Merchandising Cumulative GPA: 3.2/4.0 PROFESSIONAL SKILLS: SOFTWARE: Microsoft Office Suite (Word, PowerPoint, Excel); Adobe Creative Suites (InDesign, Illustrator, Photoshop) INTERNSHIP: SUPERB COUTURE FOOTWEAR , ATLANTA, GA Fashion Marketing Internship Conduct market research on consumer’s buying habits Assist in writing and posting articles concerning footwear and foot care Develop marketing materials Research marketing opportunities

MAR.2015- AUG.2015

RETAIL EXPERIENCE: TOMMY BAHAMA, ALPHARETTA, GA Sales Associate Build a clientele Create an intimate shopping experience for every customer Hands on experience with customer to best assist customer Partner with visual merchandiser Handled questions and concerns promptly and to the customer’s satisfaction.

• • • • •

ACTIVITIES AND SERVICE Atlanta Food Bank Dean’s List, SCAD & CLARK ATLANTA UNI. FIRST YEAR EXPERIENCE MENTOR, SCAD Students Activities Council, SCAD Orientation Assistant, SCAD Student Ambassador, SCAD

• • • • • •

ACHIEVEMENTS • • • • •

OCT.2014-CURRENT

Academic Honors Scholarship Student Incentive Scholarship SCAD Achievement Honors Scholarship SCAD Student Grant E. Thornton Scholarship

a l e xa ndr ia e a slyn l ee / ea slynlee@gm ail.com/815.690.3648

APPENDIX | 21

APPENDIX 02 - Jade Harper // Résumé

jade harper 404.985.2228 jadehrpr38@gmail.com

education Savannah College of Art and Design (SCAD), Atlanta, GA B.F.A Candidate, Fashion Marketing and Management Anticipated, March 2016

experience Nordstrom, Atlanta, GA, May- August 2014 Seasonal Sales Associate Styled customers according to need and current trend.

Assisted the visual team by executing the visual plans.

Answered customer’s questions and concerns promptly and to their satisfaction.

Successfully endorsed in-store sales and promotions.

DSW, Lawrenceville, GA, August 2010- December 2012 Sales Associate Worked closely with management to acclimate and train new sales associates.

Handled all point-of-sale transactions seamlessly.

Toys R US, Buford, GA, September- December 2009 Sales Associate Worked closely with customer to make suggestions based on their need and budget.

skills Microsoft Office Suite- Word, PowerPoint, Excel Adobe Creative Suite- Photoshop, Illustrator, InDesign, Dreamweaver Visual Merchandising, Mood Board Development, Merchandise Planning, Basic Fashion Design

APPENDIX | 22

APPENDIX APPENDIX 03 - Jonathan Matos // Résumé

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APPENDIX | 23

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APPENDIX 04 - Assortment Plan

APPENDIX | 24

APPENDIX 05 - Westside Provisions District Map (Location of the Store)

APPENDIX 06 - Floorplan

APPENDIX | 25

APPENDIX 07 - Storefront / Signage

APPENDIX 08 - Visual Concept

APPENDIX | 26

APPENDIX 09 - Products

APPENDIX | 25