Rural & Proud Part 2.

Channels Through which channels do our customer segments want to be reached? / Which ones work the best?

Social media (youngsters) Website Spreading the word in church & dining places Newspapers Street publicity (f. i. posters) Street speakers Whatsapp / Facebook group

How are our channels integrated?

By organising the information we have and selecting what kind of information we share / detail in each channel depending on the customer segment

Channels How costly are they?

What are our distribution channels?

Print costs Social media / newspapers advertising Designers / developers Web hosting

Direct distribution: Website (for selling tickets online) Physical sells without the need of others

Key partners Who are our key partners?

Music schools Local municipality Art schools Museums Galleries Kindergartens Cultural associations Youth / teachers organisations

Key partners Who are our key suppliers?

Sponsors Art shops Office supplies stores Music stores Catering companies Stationery shop Libraries / bookshops Electronic store

Which Key Resources are we acquiring from partners?

Money Musical instruments Art supplies Food & drinks Digital devices Speakers Tents Venue

Which Key Activities do partners perform?

Advertising Financial support Public relations Social media Webcast

Key activities What Key Activities do our Value Propositions require?

Socialising, building connections between locals, having fun, non formal education

Organising concerts, workshop, group activities

Making profit to the local businesses

Providing food and drinks from local businesses, advertising them

Key activities What are the revenue streams?

Sponsors Money from tickets (entrance fees, VIP fees) Donations Food and drinks (profit margin)

Financial What are the most important costs inherent to the business model?

Equipment, food, utility costs, rent for the venue

For what value are our costumers really willing to pay?

Cultural experience, food and drinks

For what do they currently pay?

Entrance fee, activities and workshops, concerts

How are they currently paying?

Cash or credit cards

How would they prefer to pay?

Cash for elderly / credit cards for the youngsters

How much does each Revenue Stream contribute to overall revenues?

Entrance fee - 50%, sponsors - 30%, whatever people spend inside - 20%

Rural festival expense report Startup costs Fridges / food storage spaces Cookware 2 trucks Permits and licenses Legal / consulting fees POS system Paper / products / utensils Initial marketing Administrative / general / misc / unexpected expenses Audio system Total startup costs

5000€ 10000€ 80000€ 500€ 1000€ 200 - 500€ 500€ 1000€ 2000€ 10000€ 110.000€

Rural festival expense report Monthly costs Food expenses Venue Utility costs Fuel Salaries for 5 people

1000€ 0€ 1000€ 300€ 500€

Total monthly costs

2500€

Olivia’s MAKING OLIVES GREAT AGAIN SINCE 2023

Value Preserving the Mediterranean tradition Health benefits Unique, hand-made, ecological and tasty

Customer’s problems Improve the quality of our customers diet Help with skin problems related to aging and dryness Decrease the risk of suffering Diabetes Mellitus

Our products Extra Virgin Olive Oil (enrich with polyphenols) Olive Cream Olive Soap

For WHOM? -People at a risk of Diabetes -Restaurants -People with skin problems -Active people

Customer relationships Personal Support Exclusive Personal Assistance-> Tour through our facilities Automatic System

Channels How are we going to promote our products?

Social Media: Instagram, Facebook, TikTok and X TV commercial Flyers Sponsoring health influencers and health events

Infrastructure Key Partners

Town hall

Infrastructure and documentation

Agricultural local communities

RAW materials (olives)

Local Sellers

Places for selling

Logistical companies

Transportation and storage

Infrastructure Key Activities

Making olive oil enrich with polyphenols Preserving the traditional process of production Creating a guide tour through our facilities Developing the automatic delivering system

Infrastructure Key Resources Machinery Factory Skilled workers Packaging and Storage Olives

Budget TOTAL: 152.229€

Initial marketing campaign

500€

Paper products

300€

Unexpected expenses

4.000€

Insurance

500€

Energy: -Electricity

6.000€

-Fuel

5.500€

-Water

3.500€

Transportation (Courier DHL)

2.400€

Profit 300+€ /month

Thank you for attention

Customized tour guides in rural areas

VALUE PROPOSAL Embark on unforgettable journeys with our guided tours, where expert guides provide unique insights, personalized experiences, and exclusive access to hidden gems, ensuring a seamless blend of adventure and cultural discovery.

With small group sizes, cutting-edge technology, and a commitment to safety and sustainability, we promise a hassle-free and enriching exploration of the world's wonders

Which needs and problems are we helping?

Problem of deciding where to go to see nature in Portugal Proposition of different activities

What we offer?

Planned programme Acommodation Transportation

Customer relationship School trips for youth to see the area Excursions to the local businesses Teambuilding activities

Established relationships Relationships on personal level Partnerships Collaborations

Costs The costs are investments, we are expecting young people to move in into the area, make the local area attractive for young potential entrepreneurs that will in the future attract more money to the area

Customer segments Creating value for local inhabitants, the municipality, foreigners, visitors Potential future interested people into moving in

Customer segments Our most important customers are schools, visitors, inhabitants from surrounding municipalities, locals, businesses

Channels

Social media Influencers Famous celebrities Personal experiences Local news, radio, TV, local receivers Posters, billboards

Channels The channels working the best are: Social media to reach youth Local radio and newspaper to spread the information on a regional level

Channels Cost efficiency: Social media advertisement Local radio and newspaper advertisement Free advertisement

KEY PARTNERS The villages where we want to facilitate the tours Tour guides Accomodation Local restaurants, local wine tasting, gastronomy enterprises, souvenir shops

KEY SUPPLIERS Public transportation providers Farmers Souvenir producers

KEY ACTIVITIES Bring tourists to visit our area Provide goods that we can further process Make food Create value and added value to the region, tradition

KEY RESSOURCES Workers, people to process goods and create final sellable products Bus drivers Work force to perform our value proposal Logistics

REVENUE STREAMS We require a primary investments in a form of fund in order to boost the local activities We expect that this primary investment will be able to turn into profit, the moment we attract more young people to move to the are or come as tourist

DISTRIBUTION CHANNELS Transport of people: privately or public transportation Propose public transport lines, frequent Propose hiking routes Propose marking local touristic paths Import of materials for the production of goods with added value

BUDGET

BUDGET

With the successful development of this collection of rural initiatives, we have laid the groundwork for a promising future in revitalizing rural areas. These projects not only highlight innovative opportunities to attract and retain youth in rural settings, but also serve as a source of inspiration and a launching point for future endeavors.

Looking forward, we hope these ideas will evolve into tangible projects that rejuvenate the rural world, foster entrepreneurial spirit among young people, and create more dynamic and sustainable rural communities.

This is just the beginning of an exciting journey towards sustainable rural development, driven by the energy, creativity, and commitment of our youth.