2022 Alberta Sports Hall Annual Report

LANDACKNOWLEDGEMENT

TheAlbertaSportsHallof Famewouldliketo acknowledgethatthe landonwhichwegatheris locatedonthemeeting placeofTreaty7and Treaty6regions.Thisarea isthetraditionalterritory oftheNiisitapi(Blackfoot), (includingtheSiksika,the Piikani,andtheKainai Peoples),theTsuut’ina, StoneyNakoda,Cree, SaulteauxandMétis peoples.Weacknowledge themembersweservefall underTreaty's4,6,7,8 and10.Wefurther acknowledgeallofthe Indigenous,Inuitand Mètispeopleswhomake Albertatheirhometoday.

TABLEOF CONTENTS

MESSAGEFROMTHECHAIR

WHOWEARE

MESSAGEFROMTHEEXECUTIVE DIRECTOR

OUTREACH

PARTOFTHECOMMUNITY

HONOUREDMEMBERALUMNI

COLLECTIONSANDEXHIBITS

MARKETING

PROGRAMS

EVENTSANDFUNDRAISING

BYTHENUMBERS

FINANCIALS

THANKYOU

MESSAGEFROM

DALEHENWOOD CHAIROFTHEBOARD

TheAlbertaSportsHallofFameisan importantinstitutionthathelpstopreserve thehistoryofsport,inspirefuturegenerations, torecognizeachievement,buildcommunity, andpromoteeducation.Wehaveenormous respectforthepast.Werecognizenotable individualsandteamsfortheircontributiontosport,theirimpacton Alberta,andtheremarkablerolesporthasplayedinshapingourgreat province.

IndividualsandteamsinductedintotheHallhavemadeanimmense contributiontoourprovinceandcountrythroughsport;theyhave dominatedtheirfield,andbothimprovedtheircommunitiesandour province.HonoredMembersgivebackaschampions,community,and businessleaders;theirstoriesmustbetoldandmustberemembered.

Itisnotpossibletocontainthepowerofsporttoabuilding–ournew priorityistoextendourreachacrosstheprovince,tooffergreater accesstothestoriesandartifacts/archives.

WouldyouconsideradonationtotheAlbertaSportsHallofFame?We understandandappreciatethatitisyourchoicewhatyougiveand whereyougive.Allfundsraisedgodirectlytodevelopingeducational andentertainingexhibits,extendingourreachthroughouttheprovince, andadvancingtheHall’smissionwhilemakingiteasierandmore convenienttoexperienceallthatASHFMhastooffer.Yoursupportwill helpcreateplatformstocommunicateanddelivergreatstoriesandour historyandmakeaconnectiontotoday'syouth.

Therearesomanymemoriesandstoriestoshare.Pleaseconsider investinginthesememories.Helpustellthestoriesofthese66 yearsandhowsportcanhelpconnectwiththecommunityaswe celebrateAlberta’smanysportchampionsandcommunity builders.

WHOWEARE

The Alberta Sports Hall of Fame recognizes the builders and champions of sport and celebrates their performances and accomplishments. We see the remarkable role sport has played in shaping our great province. EachHonouredMembernotonlyexcelledintheirsportbuthasimpacted their communities through selfless pursuits and inspired innumerable Albertans.

Fundingsupportsourongoingmissiontoraisetheprominence,currency, and relevance of sport in the future of Alberta. We respect and honour Albertanswhohaveachievedthehighestlevelofaccomplishment.Since inception,morethan1600deservingAlbertanshavebeeninducted.

TheAlbertaSportsHallofFameisaninteractive,hands-oncelebrationof Alberta's sporting history. Our over 7,000 square feet of exhibit space includes a multisport area with virtual baseball, basketball, football, hockey, and soccer, a 200-meter wheelchair challenge, a Treadwall climbingwall,theOrestKorbuttTheatre,HallofFameGallery,andmuch more. Our Hall has over 17,000 artifacts of Alberta sports history in the collection and showcases many of these items in a number of displays. TheAlbertaSportsHallofFamealsooffersaneducationprogram,group activities, and a unique environment to rent for your birthday party, specialevent,corporatereceptionormeetings.

The Alberta Sports Hall of Fame is registered with Alberta Societies and are a registered charity governed by a volunteer Board of Directors who delegatesoperationalresponsibilitiestotheExecutiveDirectorunderthe direction of the Chair of the Board. The organization is sustained by a dedicated volunteer base that supports the organization in the delivery offundraisingeventsandprograms.

VISION

Tobeleadersinthe provinceandcountryin protectingandsharing Alberta'ssporthistory

MISSION

Topreserveandcelebrate Alberta'srichsportshistory foralltoenjoy

COREBUSINESSOBJECTIVES

The Alberta Sports Hall of Fame has the following core businesses:

To maintain and operate the Alberta Sports Hall of Fame and Museum to honour Albertans who have distinguished themselves in sport and to acquire and preserve Alberta's sporthistory;

Tomarketthefacilityanditsprograms;

TopresentAlberta'ssporthistorytoAlbertan'sandvisitors;

To use Alberta's sport history to encourage young Albertanstoleadahealthy,activitylifestyle

MESSAGEFROM EXECUTIVEDIRECTOR TRACEYKINSELLA

WhenIreflectonmytimeattheHall,Iwas surprisedtodiscoverthispastyearwasmyfirst full year since my arrival in June 2019 with the museum being fully operational. We’ve taken advantage of this and have worked hard to increase our visitor attendance in all categories drop-ins, education bookings, birthday parties, boardroom booking, and event attendance. All told, more visitors have walked through our doors sinceweopenedin2000.Itneverceasestoamazemewhatoursmall buthighlyeffectiveteamofthreededicatedandpassionateteamhas accomplished.

With all restrictions completely lifted, we were able to again host inpersonevents&fundraiserswhichhelpedusbothwithpromotionand income for the hall. We were also thrilled to host our first in person induction ceremony since 2019 and come together as a sporting community.

Our new business objectives to showcase & promote the Hall throughouttherestoftheprovincehasprovidedmetheopportunityto attend many sport-related events and network with sport leaders in communities like Lethbridge, Grande Prairie, Fort McMurray as well as ourtwomajorurbancentersEdmontonandCalgary.Highlightsforme were attending the Arctic Winter Games in Fort Mc Murray in January and presenting the Queen Platinum Jubilee Medals to 50 deserving sportsheroes,manyofourownhonouredmembers.

2022 provided me with the wonderful opportunities to meet many of ourhonouredmembers,whether,atourinductionceremonyinthefall, my visits throughout the province, and many members randomly stoppingbyforavisit,closefriendshipshavebeencultivated.

ThispastfiscalyearalsoprovidedseveralchallengesforusattheHall. The decreased funding and the Government’s lack of commitment to future funding are of great concern to the future of the hall. Like all Albertans, inflation has applied additional pressures on our finances, utility,andmaintenancecostsonouragingfacility.

Lookingforwardto2023/2024,withtheassistanceofaconsultingfirm we will be conducting a Case for Support and a Fund Development Plan to help shape the future. We will build on the momentum from thispastyearandcreateevenmoresuccessthisyear.

And finally, I would like to acknowledge my staff, our board of directors, honoured members, sponsors, volunteers, and Albertans that support our Hall of Fame, without your significant contribution and support, particularly these past challenging years we would not beinapositiontotransitionfromsurvivetothrive.

YoursinSport, TraceyKinsella ExecutiveDirector

2022STRATEGICOBJECTIVES

AlloftheworkthetheHallundertookin2022wasinalignment with the following four strategic action plans developed with ExecutiveandBoardofDirectors:

To maintain purpose and integrity of the Hall and its collection;

ToEnsurelongandshorttermfinancialstability;

Toincreaseoutreachandeducationprograms;

ToelevatetheprofileandrelevanceoftheHalltoAlbertans

OUTREACH

OneofthetopprioritiesoftheAlbertaSportsHallofFameisoutreachand takingourartifacts,HonouredMemberAlumni,andAlberta'ssporthistory outintothecommunityandacrosstheprovince.

In 2022 we were given the unique opportunity to coordinate the presentation of 50 Queens Platinum Jubilee Awards to deserving Albertan's for their contribution to sport in four cities. It was wonderful to seeourHonouredMemberAlumnicometotheseeventsinsupportofthe recipients.

Based on the goals outlined in our strategic plan, the Hall attended four sports award ceremonies including the Grande Prairie and Lethbridge SportsHallofFameinductionsthisyear.

The Hall was on site for five major sporting events across the province including the Arctic Winter Games in Fort McMurray and the IIHF World JuniorHockeyTournament.WewereonsitefortwoWHLhockeygamesin additiontotheGretzkyHlinkaCup.

As part of our ongoing efforts to increase our presence and attract new visitors to the hall, staff was onsite at ten different Central Alberta community events. Some of the events we attended included the Sylvan Lake Winter Fest, the Central Alberta Family Expo, Town of Innisfail's Snow andTumbleweeds,andtheCentralAlbertaTeachersConvention.

Alloftheseeventsdidseeareturnaswehaveimprovedourrelationships with several of the smaller Halls of Fame and community sports organizations. In addition we saw a noticible increase in the number of visitorstotheHallin2022.

ATTENDED4 SPORTS AWARD CEREMONIES

PRESENTFOR10 DIFFERENT COMMUNITY EVENTS

50ALBERTANS RECEIVEDTHE QUEENS PLATINUM JUBILEEAWARD

ATTENDED5 MAJOR SPORTING EVENTS

Edmonton Medal Recipients

Calgary Medal Recipients

Grande Prairie Sports Awards HM Max Gibb and ED Tracey Kinsella at the Lethbridge Sports Induction

Gretzky Hlinka Cup

2023 Arctic Winter Games

Sylvan Lake Winter Fest

Central Alberta Childrens Expo

PARTOFTHECOMMUNITY

We are proud to be the only provincial Hall of Fame in the province, however we are equally proud to be part of the Red Deer and Central Alberta Community. We understand that these are our most frequent visitorsandregularattendeestooureventsandprograms.Thestaffworks hardtobepresentandengagewithourlocalcommunity.

We are consistently one of the go-to locations for youth birthday and teampartieswiththeSutterFundPartyRoombookedupmostweekends. Wehosted65partiesin2022withmultiplerepeatfamiliesandteams.

Werentoutourfacilityforcorporateeventsaswell,withseveralstanding weekly and monthly rentals. We hosted a total of 90 corporate rentals throughout the year, with many utilizing our team-building and educationalcomponents.

Our Boardroom had provided space for 99 different meetings this year. Many of these were at no cost to provincial and local sporting groups needingmeetingspaces. Thisspacealongwithfreeexhibitspacearejust afewofthewaysinwhichweengagewiththesportingcommunity.

Our attendance and involvement in local festivals and sporting events, such as the Red Deer Divide in the 2022 NHL Battle of Alberta keeps us at theforefrontofresidencesminds.

The result of all this hard work was that the Alberta Sports Hall of Fame wasoneof3finalistsfortheRedDeerChamberofCommerceBusinessof theYearAwards. Theseawardsarenominatedandselectedbymembers of the Red Deer Business Community. It showed that all our hard work is beingnoticed.

CORPORATE RENTALS

TEAMAND BIRTHDAY PARTIES

REDDEER CHAMBER AWARD FINALIST

2022BATTLEOF ALBERTA

Birthday Party Participants

Birthday Cake

Red Deer Chamber Award Letter

Staff ready for the awards

Visitor Voted for their team Staff battle it out

BNI Sunrise Alberta South weekly meetings

Drum Circle at corporate event

.

HONOREDMEMBERALUMNI

The Alberta Sports Hall of Fame exists to honour the accomplishments of Albertans in Sport. To us, this means developing long-lasting relationships with our Alumni to show them they are honoured and celebrated after their induction ceremony. This relationship often goes both ways with our esteemed alumni coming to visit us at the Hall and attending events and fundraisers.In2022wesawourAlumnisupportusinanumberofways.

Atour2022GolfTournamentwehadanumberofHonouredMemberAlumni attendasparticipants.SomenotableattendeeswereLannyMcDonald,Brian Sutter,LeslieSproule,DaleHenwood,andHughMcPherson.

Honoured Member Alumni Kelly Sutherland represented and spoke at the GrandePrairieSportsAwards.

We had three Honoured Members Alumni in attendance at the Lethbridge SportsHallofFameInductionofAshleyPatzer;Dr.GaryBowie,MaxGibb,and GeorgeGemeraswellasmembersfromourSelectionCommittee.

Honoured Member Alumni Dr. David Legg spoke at a number of schools about adaptive sports and used his connection to the Hall of Fame to promotetheHallandourotheradaptivesportsAlumni.

Many of our Honoured Member Alumni give back by sitting on our Board of DirectorsandparticipatingonavarietyofcommitteessuchastheSelection Committee and the newly forming Alumni Relations Committee. Currently the Chair of our Board and the Chair of the Selection Committee are HonouredMemberAlumni.

Throughout the year we had 24 Honoured Member Alumni stop in to visit us attheHall.

ALUMNIAT INDUCTION EVENTS

24ALUMNI VISITTHEHALL

ALUMNI SUPPORTAT THEGOLF TOURNAMENT

ALUMNIGIVE BACKTOTHE HALL

Honoured Member Alumni Alumni Lanny McDonald with Staff

Kelly Sutherland in Grande Prairie

Dr. Gary Bowie in Lethbridge

Alumni Dr David Legg Teaching Adaptive Sport in collaboration with the Hall

Hall of Fame Board of Directors

Alumni Stan Schwartz and Daryl Slade

Alumni Dr Wilton Littlechild

COLLECTIONS

The Alberta Sports Hall of Fame status with the Alberta Museums Association. This means that we are maintaining best practices, proper record keeping, artifact care, and handling, and operating in publictrust

Theongoinggoalofourcollectionistoseesteadyandhealthygrowth,whileensuring theongoingpreservationofourover17,000artifacts.Asidentifiedinourstrategicplan istoseeatleast25newitemsaccessionedeachyear.2022sawover900newartifacts enterthecollectionaspartofalargedonationfromalocaldonor.Withthehelpofa practicumstudentandvolunteers,wehavebeenabletogetmajorityofthiscollection intothedatabaseandstorage.

In an ongoing attempt to showcase as much of the collection as possible, and meet ourgoaloftennewexhibitsayear,wechangedover30exhibitcasesinthemuseum showcasingthemessuchasthe110thanniversaryoftheCalgaryStampede,Pickelball, the Arctic Winter Games, Battle of Alberta, Honoured Member Family Ties and more. WepartneredwithCanadaSportsHallofFameandtheCanadianMilitaryMuseumsto hostPlayHardFightHardforsixmonths.

InlinewithourneedtoshowcasemoreofthecollectiontoAlbertanswesetuppop-up exhibitsin11locationsfromFortMcMurrayandGrandPrairieinthenorthtoLethbridge and Calgary in the South. These exhibits highlighted local Honoured Member Alumni andsportingevents.

Within the museum, we continued to upgrade signage with three new pillars containinginformationonbasketball,wheelchairbasketball,andSpecialOlympics.we surpassed the 2022 goal of one new interactive with the installation of four. We removedtheoutdatedpressboxandmovedsomeoftheinteractivesaroundtomake roomforafullsizeinflatablecurlingrink,andinstalleda low-techbasketballinteractiveontheeastwall. Weinstalled outdoorexerciseequipmentinfrontofthebuildingforfreepublicuse.

Theadditionof inclusivehandsonsportspanelsanda sensorycornerforouryoungervisitorsroundedoutthenew interactivecomponentsandmuseumchangesfor2022.

Breanna Suk Collections & Exhibit Coordinator

OVER30NEW EXHIBITS SHOWCASEDIN THEMUSEUM

4NEW INTERACTIVES

940NEW ARTIFACTS ACCESSIONED INTOTHE COLLECTION

11POPUP EXHIBITS AROUNDTHE PROVINCE

Archival Collections Storage Collections Storage Room

Guy Weadick Stampede Exhibit

Play Hard Fight Hard Exhibit

True to You in Sport exhibit featured at Olds College

Highlights of the 90s pop up exhibit

Inclusive Children's Panels

Inflatable Curling Rink

MARKETING& COMMUNICATIONS

A focus for marketing has been to elevate the profile and relevance of the Hall acrosstheprovince.Wehavebeendoingthisthroughseveraldifferentavenues such as social media, 26 Half-Time Reports, bi-annual newsletters to our members,andattendingcommunityevents.

Weareexpandinghowwetellstoriestodeepenourconnectionsthroughdigital engagement. The induction of the Class of 2022 & 2023 both received high engagementonallourplatforms.Ouralumnivisitsandpersonalizedpostsalso are well responded to, an example of this is the post for National Radio Day honouring Peter Maher on Twitter which garnered over 40K impressions. Social media allows us to share our stories provincially, nationally, and internationally, through TikTok our second-highest audience is the USA. The UK, Australia, and Irelandareoftenamongthetopviewersofourvideosaswell.

Mediastrategiesareconstantlyevolvingandinthesummerof2022wepivoted again as we previously were posting every piece of content on all our social media platforms, we have shifted to strategically post our content on the platforms that would reach each post’s target audience. For example, we promote our Toddler Touchdown program on Facebook and Instagram as we know over 60% of our audience on those platforms are women, many of whom fallwithintheagerangethatarelikelytohavechildrenwhohavenotyetstarted school. By being more selective with our posting, we’re encouraging people to followusonmultipleplatforms.

In January 2023 we partnered with the Olds College, Sports Management class andtaskedthemwithfindingwaysinwhichwecouldincreaseourengagement, we were able to hear a new perspective and new ideas on things we can do to increaseengagement.

Moving forward we are going to develop a comprehensive marketing strategy looking at current trends, determining our target audience, and creating engagingcontentthatwillalignwithourgoalstoelevateour profile.Thiswillbetteralignourcampaignswithourvisionand mission.Weareexcitedtoseetheareaswecanimproveonto bettershowcasetheHall.

Cassidy Colling Marketing & Communications Coordinator

ONTIKTOK 18.2%OF FOLLOWERSARE FROMOUTSIDE OFCANADA

ANALYTICS

POPULAR TWITTERPOSTS RECEIVEDOVER 320,600 IMPRESSIONS

PROGRAMS

For our youngest visitors, we offer a very successful Toddler Touchdown Programthatrunsinsixweekssegmentsforparentsandchildrenundersix.In this program, we read stories, complete crafts, work on gross motor skills throughsportandplayandencouragesocialinteractionanddevelopment.in 2022weranthisprogramsixtimeswith56familiesregisteredintotal.

Our Beyond the Classroom education program continues to be popular with schoolsacrossthecentralcorridor.Thisprogramcontinuestobesponsoredby the Royal Bank Foundation. Coming out of COVID we had set a goal of 1000 students in the program. We surpassed that with 1429 students. Lasting Traditions continues to be our most popular program with a focus on Indigenous sports and culture. Our strategic plan was to develop one new program prepared for the spring of 2023 and we were revamped our popular Fair Play and Respect to talk about relevant issues and target grade 9-12 students.Wedidtrialthisprograminthewinterof2022withgreatsuccess.

In the summer of 2022, we hosted two week-long day camps at the hall for youth aged 6-12. They explored different themes from STEM to trying new sports and active living. Each day was filled with activities, outdoor play, and movement. Bothcampsweresoldout.

Our Choose Your Own Adventure Rental Program was extremely successful in its inaugural year. We rented out snowshoes and fat tire bikes in the winter months and electric scooters, electric-assist fat tire bikes, and electric assist bikes. We had over 150 rentals go out in 2022. This initiative was designed to help encourage visitors of all ages to get outdoors and active and was supportedwiththehelpofaTravelAlbertagrant.

The Alberta Sp shareAlberta's p g g y y

56 FAMILIES TOOKPARTIN TODDLER TOUCHDOWN

1429STUDENTS PARTICIPATED INBEYONDTHE CLASSROOM

2SOLDOUT SUMMER CAMPS

157 EQUIPMENT RENTALS

Exploring Music and Movement

Dino Yoga

Students Trying the Dene Games

Art in Sport

Learning about artifacts

3 legged race

Electric Assist Bikes

Snowshoes

EVENTS&FUNDRAISING

Traditionallywehavehostedtwomajorfundraiserseachyear,aswellas a number of smaller events and fundraisers. These events are designed to increase the awareness of the Hall as well as generate income to support the ongoing operations of the facility. With a decrease in our operational grant from the provincial government our strategic plan requiresustolookintonewrevenuestreamsandfundraisingefforts.

In the hall we co-hosted our annual golf tournament with the Innisfail Eagles Hockey Team. This 9-hole tournament was held at the Innisfail Golf Course with 110 golfers. Complete with dinner and a silent auction. Wesuccessfullyraised $20,000.

In October we hosted our first post-Covid Induction Ceremony welcoming the class of 2022. We inducted 11 deserving Alberta Athletes, Builders, Media Personnel, and Pioneers. We moved from our traditional sit-down dinner event to a cocktail reception at Red Deer Polytechnic ArtsCenter.Wehad199guestsinattendanceandrealizedasmallprofit.

We host a variety of smaller family events at the Hall throughout the year.Thisyearwewelcomed218guestsforourannualFamilyEasterEgg hunt. Our Halloween event was less attended. But we did wrap up the yearwithasold-outFamilyNewYear'sEvePartywith50familiesringing in2023attheHallwiththeirFamilies.

WehostedanadditionalfundraiserwiththeInnisfailEaglesonMarch30. This was a pub night at the Hideout with live entertainment and a silent auction.Wewereabletoraise$4400withthisadditionalevent.

$4400RAISED ATPUBNIGHT

20,000RAISED

ATANNUAL GOLF OURNAMENT

WELCOMEDTHE CLASSOF2022

386IN ATTENDANCE FORFAMILY EVENTS

Golfers at the 2022 Tournament

Coctail Reception

2022 Inductee Robbie McNab

2022 New Years Eve Party

2022 Easter Egg Hunt

Auction Table

Live Entertianment

Golfers at the 2022 Tournament

The Alberta Sports Hall of Fame broke its all time attendance record in 2022. Prior to this the record was set in 2009 with 14,003 visitors and we ended the yearwith19,204visitors.

FINANCIALS

Please see the audited financials from the Alberta Sports Hall of fame andMuseumSocietyforthe2022-2023fiscalyear.

THANKYOU

The Alberta Sports Hall of Fame could not exist without the support of our generous volunteers and sponsors. We appreciate your continued dedication and support of the Alberta Sports Hall of Fame.

FRIENDSOFTHEHALL

SandyWilliams

DaveKinsella

WyattKinsella

JimStenhouse

ElderStephan

Tim&Sherri Colling

HeatherRoberts

SPONSORS

MargPhelan

InnisfailEagles

HughKellough

Leslie&SteveSproule

DonnaHateley

TourismRedDeer

DianneGramlich