athletic_one SKETCHBOOK by Alasdair Leighton-Crawford

athletic_one SKETCHBOOK

collection AW14

BASIC LAYOUT... :0)

CREATING A VISUAL JOURNEY

THE JOURNEY BEGINS... A MANUAL FROM WITH TO LAY DOWN THE GROUND RULES.

LAYOUT + STRUCTURE

THEME A COLLECTION FOR ANYONE FROM THE URBAN ATHLETE TO EXTREME SPORTS INNOVATORS. PUSHING HUMAN POTENTIAL 8 OUTFITS FOR ALL WEATHER & ATHLETIC ACTIVITY FROM: +30째C to -20째C. NO MATTER WHERE YOU ARE ON THE PLANET THIS CLOTHING IS YOUR LAST DEFENCE IN PERFORMANCE AND TECHNOLOGY. PUSHING YOU REACH FURTHER DIG DEEPER SUCCEED IN YOUR GOALS

THE CONCEPT. FOCUS.

SKI

IDENTIFIED CONSUMER...

CLIMB SURVIVE DURABILITY PROTECTION MOUNTAINEERING

MOUNTAIN

IDENTIFIED CONSUMER...

SLEEK STYLED VISIBILITY CONTOURED

ROAD

SMART FORMAL DRESSWEAR

IDENTIFIED CONSUMER...

CITY

WEATHERPROOF CONTEMPORARY

MODERN FUNCTIONAL

Merging inspirational extremes in sport with function, elegance and simplicity.

URBAN COMMUTER

INFLUENCES athletic_one CONT’D... STEALTH “The fading frontiers between sport and city wear”. The power of high-fashion brands in the larger sphere of sportswear should not be underestimated. Sports-inspired garments are now standard everyday wear. Shishoo (2005, 38)

URBAN ENVIRONMENT

ULTRA-PERFORMANCE

INFLUENCES

Drawing inspiration from our beginnings and evolution, our relationship with the natural world, from early nomadic cultures who adapted and adopted practices of survival following tangible relationships by studying and copying nature - Biomimicry.

DESIGN DIRECTION.

TECH SPEC.

RESEARCH

CRITICAL PATH PLANNING

BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS BRANDSBRANDSBRANDSBRANDSBRANDS

IDENTIFY COMPETITORS

Perceptual mapping

Identifying the market segment

DIFFERENTIATING

athletic_one FROM COMPETITION

PURE PERFORMANCE

CONCEPTUAL

BLAND

PURE FASHION

PURE PERFORMANCE

AFFORDABLE

PREMIUM

PURE FASHION

PURE PERFORMANCE

CONCEPTUAL

BLAND

PURE FASHION

BRANDING + CONCEPT

A RESPONSE TO FORGE IDENTITY.

BRAINSTORMING

BRANDING LOGO DEVELOPEMNT

athletic_one athletic_one athletic_one athletic_one

BRANDING LOGO DEVELOPEMNT

athletic_one athletic_one

BIZ CARDS Alasdair Leighton-Crawford Sportswear Designer

Sportswear Designer

www.athletic1.com

alasdair@athletic1.com

+44 (0) 77 2040 2388

Alasdair Leighton-Crawford Sportswear Designer

www.athletic1.com +44 (0) 77 2040 2388

Alasdair Leighton-Crawford Sportswear Designer

www.athletic1.com alasdair@athletic1.com

alasdair@athletic1.com

+44 (0) 77 2040 2388

Alasdair Leighton-Crawford Sportswear Designer

alasdair@athletic1.com

+44 (0) 77 2040 2388

Alasdair Leighton-Crawford Sportswear Designer

www.athletic1.com

alasdair@athletic1.com

+44 (0) 77 2040 2388

Alasdair Leighton-Crawford Sportswear Designer

www.athletic1.com +44 (0) 77 2040 2388

Sportswear Designer

www.athletic1.com

alasdair@athletic1.com

Alasdair Leighton-Crawford

alasdair@athletic1.com

+44 (0) 77 2040 2388

Alasdair Leighton-Crawford Sportswear Designer

www.athletic1.com +44 (0) 77 2040 2388

alasdair@athletic1.com

+44 (0) 77 2040 2388

BRANDING

www.athletic1.com

Alasdair Leighton-Crawford

WEBSITE http://www.athletic1.com

BRANDING IDENTITY

TUMBLR 1

BRANDING IDENTITY

http://athleticone.tumblr.com/archive

TUMBLR 2

BRANDING IDENTITY

http://at1aesthetic.tumblr.com/archive

BFC FILM BFC FILM

BFC FILM BFC FILM BFC FILM

WEATHER

X X X X X X X X X X X X -‐ -‐

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 -‐ -‐

3 3 4 4 5 5 5 5 5 5 5 5 4 4 4 4 4 -‐ -‐

X X

X X X X X X X X X X X X X X X

X X X X X X

COMPOSITION

X X X X X X X X X X X X X X X X X -‐ -‐

WINDPROOF

5 5 20 20 10 10 15 15 20 20 15 15 30 30 30 30 30 -‐ -‐

SHOWERPROOF

-‐20 -‐20 -‐20 -‐20 -‐10 -‐10 -‐5 -‐5 5 5 -‐5 -‐5 15 15 15 15 15 -‐ -‐

WATERPROOF

SPORTS/ USES WINTER EXTREME EXPEDITIONS WINTER EXTREME EXPEDITIONS BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS ENDURANCE SPORTS -‐ INTENSE BREATHABILITY ENDURANCE SPORTS -‐ INTENSE BREATHABILITY STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE MULTI-‐SPORTS, CROSS-‐OVER GARMENT SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY EXTREME SAFETY BAG SYSTEM COMMUTING

MAX INTENSITY

FUNCTION WARMTH -‐ EXTREME COLD WARMTH -‐ EXTREME COLD WATERPROOF BREATHABLE BARRIER WATERPROOF BREATHABLE BARRIER ACTIVE WEATHER RESISTANT INSULATION ACTIVE WEATHER RESISTANT INSULATION MOISTURE WICKING, ADAPTABLE MOISTURE WICKING, ADAPTABLE COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN WIND/ WATER RESISTANT BARRIER ACTIVE LAYER -‐ CORE WARMTH CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE PROTECTION AIRBAG SAFETY SYSTEM CYCLIST SPECIFIC COMMUTER BACKPACK

MIN INTENSITY

POSITION OVER LAYER OVER LAYER OUTER OUTER SINGLE LAYER SINGLE LAYER LAYERING LAYERING LAYERING LAYERING LAYERING OUTER/ LAYERING LAYERING BASE LAYER BASE LAYER BASE LAYER BASE LAYER BACKPACK BACKPACK

LAYERING

LAYER INSULATION INSULATION HARDSHELL HARDSHELL SOFTSHELL SOFTSHELL MID LAYER MID LAYER BASE LAYER BASE LAYER BASE LAYER SOFTSHELL URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE ALPINE/WEEKEND PACK DAY PACK

*SUIT ACTIVITY& WEATHER CONDITIONS

STANDALONE

ACTIVITY INTENSITY

MAX TEMP

PIECE HOODED JACKET PANT HOODED JACKET PANT HOODED BASE LAYER PANT SWEATER SWEATPANT STRETCH LS TOP STRETCH SS TOP LEGGINGS HOODED WINDBREAKER VEST -‐ BODY WARMER SS DRESS SHIRT SHORT LS DRESS SHIRT PANT EXTREME PACK COMMUTER BAG

SOURCE: http://thenounproject.com/

MIN TEMP

ICONS LABELLING SYSTEM # 1.0 1.1 2.0 2.1 3.0 3.1 4.0 4.1 5.0 5.1 5.2 7.0 7.1 7.2 7.3 8.0 8.1 0.0 0.1

TEMPERATURE

MIX MIX SYN SYN SYN SYN SYN SYN SYN SYN SYN X SYN X MIX MIX MIX SYN SYN SYN SYN

BRANDING LABELS

LABELLING

MILITARY INSPIRED

PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING PLANNINGPLANNING

PLANNING

FABRIC + SOURCING

DEFINING THE MATERIALS.

HIGH TECH.

weatherproof durability

multifunctional breathability compressible

FABRIC CHARACTERICS FOR DEPLOYMENT

PRELIMINARY IDENTIFIED FABRICS

SOURCING HIGH TECH PERFORMANCE FABRICS WHICH HAD A LUXURY FEEL AND WERE MULTIPURPOSE.

SCHOELLER TEXTILES

How Much Do We Sweat Humans simply walking produce 0.25 to 0.5 liters of sweat per hour and up to 1.5 liters during strenuous activity. All this sweat has to move through your clothing system, your gloves, and your footwear. eVent fabrics let sweat escape up to twice as fast as common waterproof membranes. When you sweat more than the fabric can handle, you will eventually soak in your own sweat — the same sweat that is trying to actually cool you down. Worse, when you stop exercising, all that sweat inside your jacket, boots, and gloves makes you feel cold and miserable. This is what is referred to as “post-exercise chill.” source: http://eventfabrics.com/technology/

SCHOELLER TEXTILES

SOURCES: SUPPLIERS EXTREMTEXTIL POINT NORTH ACORN FABRICS

MANUFACTURERS EtaProof Schoeller AG Polartec Gore-Tex

www.extremtextil.de www.profabrics.co.uk www.acornfabrics.com www.stotzfabrics.ch www.schoeller-textiles.com www.polartec.com www.gore-tex.com

Water repellent moisture control heat retention 4 way stretch breathable

WB-400 SOFTSHELL

SWATCHES source: www.schoeller-textiles.com

weight +400g

weight 265g

Water repellent moisture control heat retention 4 way stretch abrasion repellent water repellent

DRYSKIN SOFTSHELL

SWATCHES source: www.schoeller-textiles.com

3XDRY FINISH bacteria control 2 way stretch water repellent moisture control stain repellent

SHAPE SOFTSHELL

SWATCHES source: www.schoeller-textiles.com

weight +230g

Water repellent breathable FALL PROOF. DENIM LIKE. KEVLAR CONTENT

DYNATEC SOFTSHELL

SWATCHES source: www.schoeller-textiles.com

weight +400g

CUT PROOF BREATHABLE UV STOP WATER REPELLENT

KEPROTEC ABRASSION

SWATCHES source: www.schoeller-textiles.com

weight +290g

HIGH PERFORMANCE COMPRESSIBLE WINDPROOF WATER RESISTANT PRIMALOFT ONE

INSULATION

SWATCHES

source: www.extremtextil.de

weight 60-200g

source: www.extremtextil.de

PERTEX

LINING + OUTERSHELL

SWATCHES

ULTRA-LIGHT HIGH STRENGTH WEATHERPROOF

weight 25-60g

weight 70-130g

WATERPROOF WEATHER PROTECTION

DURABLE RESISTANT

OUTERSHELL

SWATCHES

source: www.extremtextil.de

weight 20-40g

LIGHTWEIGHT ULTRA BREATHABLE

LINING

SWATCHES

source: www.extremtextil.de

HI LOFT LOW BULK FLEXIBLE LAYER SOFTSHELL

MID/OUTER LAYER

SWATCHES source: www.extremtextil.de

weight 100-200g

KNIFE PROOF. ENOUGH SAID

ABRASION AREAS

SWATCHES source: www.extremtextil.de

weight 80-150g

*POST TREAMENT SCHOELLER NANOSPHERE = STAIN/ DIRT/ WATER REPEL

SMART REFINED TAILORED SOPHISTICATED

DRESS SHIRT

SWATCHES

source: www.acornfabrics.com

EARLY PROTOTYPING

athletic_one TESTING THE CONCEPT

SOFTSHELL JACKET The cut of this garment has been created to be closes fitting so as to be thermally efficient, which also unrestrictive and does away with the need for many layers. It is extremely breathable, and highly water resistant. A great concept and very functional piece.

SOFTSHELL MITT

These mitts are designed to opperate in the severe cold. They have multiple options for adjustment and closure including a snow gaitor, Compression strap over the wrist, have a kevlar aramid palm and thumb for abrasion and cut protection and elasticated leashes so that the gloves can be removed without dropping them in snow.

GRID FLEECE TOP

Polartec grid fleece has been used for this super efficient baselayer. This piece is designed to be warn next to skin and includes a hood for convenience and effective thermoregulation. This close fitting garment is extremely effective at keeping you warm and dry whilst working extremely hard in cold to mild temperatures. When warn under a lightweight windbreaker, this item can be warn several degrees below freezing and keeps you toasty!!

SOFTSHELL JACKET

This Softshell jacket was made to test the concept of the fibre pile and pertex 6 face fabric. This allows the garment to be extremely windproof and can be worn next to skin. 3 two-way zips are intergrated into this design including full venting from the sleeve to hem and a slantted

SOFTSHELL MITT TOILES

5 5 20 20 10 10 15 15 20 20 15 15 30 30 30 30 30 -‐ -‐

X X X X X X X X X X X X X X X X X -‐ -‐

X X X X X X X X X X X X -‐ -‐

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 -‐ -‐

3 3 4 4 5 5 5 5 5 5 5 5 4 4 4 4 4 -‐ -‐

X X

X X X X X X X X X X X X X X X

X X X X X X

COMPOSITION

-‐20 -‐20 -‐20 -‐20 -‐10 -‐10 -‐5 -‐5 5 5 -‐5 -‐5 15 15 15 15 15 -‐ -‐

WINDPROOF

TECHNICAL SPECIFICATION HI LOFT FEATHER DOWN, ULTRA-‐LIGHT HI LOFT FEATHER DOWN, ULTRA-‐LIGHT FEATHWEIGHT -‐ LOW VOLUME FEATHWEIGHT -‐ LOW VOLUME HI LOFT, ABRASION/WEATHER RESISTANT HI LOFT, ABRASION/WEATHER RESISTANT REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED WATERPROOF, RUGGED WATERPROOF, RUGGED

SHOWERPROOF

FIT REFINED CONTOURED REFINED CONTOURED REFINED CONTOURED REFINED CONTOURED CLOSE FITTING -‐ WETSUIT EFFECT CLOSE FITTING -‐ WETSUIT EFFECT CONTOURED CONTOURED UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE REFINED TAILORED REFINED TAILORED REFINED TAILORED REFINED TAILORED REFINED TAILORED STREAMLINED MINIMALIST STREAMLINED MINIMALIST

WATERPROOF

MAX INTENSITY

MIN INTENSITY

STANDALONE

LAYERING

MAX TEMP

# 1 1 2 2 3 3 4 4 5 5 5 7 7 7 7 8 8 0 0

MIN TEMP

RANGE BREAK DOWN BASED ON CONCEPT DESIGN...

MIX MIX SYN SYN SYN SYN SYN SYN SYN SYN SYN X SYN X MIX MIX MIX SYN SYN SYN SYN

SOURCE: http://en.wikipedia.org/wiki/Digital_elevation_model

KEY INSPIRATION

A DIGITAL TERRAIN MODEL is a digital model or 3D representation of a terrain's surface - commonly for a planet (including Earth), moon, or asteroid - created from terrain elevation data.

SYMMETRY & ASYMMETRY

QUILTING

TAILORED REFINED LUXURY SIMPLE CLEAN

INITIAL RANGE

athletic_one

INITIAL RANGE

athletic_one