athletic_one RANGE
collection AW14
athletic_one RANGE
collection AW14
RANGE COMPOSITION
5 5 20 20 10 10 15 15 20 20 15 15 30 30 30 30 30 -‐ -‐
X X X X X X X X X X X X X X X X X -‐ -‐
X X X X X X X X X X X X -‐ -‐
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 -‐ -‐
3 3 4 4 5 5 5 5 5 5 5 5 4 4 4 4 4 -‐ -‐
X X
X X
X X X X X X X X X X X X X X X
X X X X X X
COMPOSITION
-‐20 -‐20 -‐20 -‐20 -‐10 -‐10 -‐5 -‐5 5 5 -‐5 -‐5 15 15 15 15 15 -‐ -‐
WINDPROOF
TECHNICAL SPECIFICATION HI LOFT FEATHER DOWN, ULTRA-‐LIGHT HI LOFT FEATHER DOWN, ULTRA-‐LIGHT FEATHWEIGHT -‐ LOW VOLUME FEATHWEIGHT -‐ LOW VOLUME HI LOFT, ABRASION/WEATHER RESISTANT HI LOFT, ABRASION/WEATHER RESISTANT REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED WATERPROOF, RUGGED WATERPROOF, RUGGED
SHOWERPROOF
FIT REFINED CONTOURED REFINED CONTOURED REFINED CONTOURED REFINED CONTOURED CLOSE FITTING -‐ WETSUIT EFFECT CLOSE FITTING -‐ WETSUIT EFFECT CONTOURED CONTOURED UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE REFINED TAILORED REFINED TAILORED REFINED TAILORED REFINED TAILORED REFINED TAILORED STREAMLINED MINIMALIST STREAMLINED MINIMALIST
WATERPROOF
SPORTS/ USES WINTER EXTREME EXPEDITIONS WINTER EXTREME EXPEDITIONS BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS ENDURANCE SPORTS -‐ INTENSE BREATHABILITY ENDURANCE SPORTS -‐ INTENSE BREATHABILITY STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE MULTI-‐SPORTS, CROSS-‐OVER GARMENT SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY EXTREME SAFETY BAG SYSTEM COMMUTING
MAX INTENSITY
FUNCTION WARMTH -‐ EXTREME COLD WARMTH -‐ EXTREME COLD WATERPROOF BREATHABLE BARRIER WATERPROOF BREATHABLE BARRIER ACTIVE WEATHER RESISTANT INSULATION ACTIVE WEATHER RESISTANT INSULATION MOISTURE WICKING, ADAPTABLE MOISTURE WICKING, ADAPTABLE COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN WIND/ WATER RESISTANT BARRIER ACTIVE LAYER -‐ CORE WARMTH CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE PROTECTION AIRBAG SAFETY SYSTEM CYCLIST SPECIFIC COMMUTER BACKPACK
MIN INTENSITY
POSITION OVER LAYER OVER LAYER OUTER OUTER SINGLE LAYER SINGLE LAYER LAYERING LAYERING LAYERING LAYERING LAYERING OUTER/ LAYERING LAYERING BASE LAYER BASE LAYER BASE LAYER BASE LAYER BACKPACK BACKPACK
STANDALONE
LAYER INSULATION INSULATION HARDSHELL HARDSHELL SOFTSHELL SOFTSHELL MID LAYER MID LAYER BASE LAYER BASE LAYER BASE LAYER SOFTSHELL URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE ALPINE/WEEKEND PACK DAY PACK
LAYERING
PIECE HOODED JACKET PANT HOODED JACKET PANT HOODED BASE LAYER PANT SWEATER SWEATPANT STRETCH LS TOP STRETCH SS TOP LEGGINGS HOODED WINDBREAKER VEST -‐ BODY WARMER SS DRESS SHIRT SHORT LS DRESS SHIRT PANT EXTREME PACK COMMUTER BAG
MAX TEMP
# 1 1 2 2 3 3 4 4 5 5 5 7 7 7 7 8 8 0 0
MIN TEMP
The below table summarises the specific components and funcationality, as well as intended uses of each specific piece within the range.
MIX MIX SYN SYN SYN SYN SYN SYN SYN SYN SYN X SYN X MIX MIX MIX SYN SYN SYN SYN
athletic_one RANGE
collection AW14
PRICING STRUCTURE # 1 1 2 2 3 3 4 4 5 5 5 7 7 7 7 8 8 0 0
PIECE PRICE £ HOODED JACKET 850.00 PANT 550.00 HOODED JACKET 650.00 PANT 450.00 HOODED BASE LAYER 500.00 PANT 350.00 SWEATER 300.00 SWEATPANT 250.00 STRETCH LS TOP 200.00 STRETCH SS TOP 150.00 LEGGINGS 100.00 HOODED WINDBREAKER 200.00 VEST -‐ BODY WARMER 150.00 SS DRESS SHIRT 200.00 SHORT 100.00 LS DRESS SHIRT 250.00 PANT 300.00 EXTREME PACK 250.00 COMMUTER BAG 150.00
LAYER INSULATION INSULATION HARDSHELL HARDSHELL SOFTSHELL SOFTSHELL MID LAYER MID LAYER BASE LAYER BASE LAYER BASE LAYER SOFTSHELL URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE URBAN PERFORMANCE ALPINE/WEEKEND PACK DAY PACK
POSITION OVER LAYER OVER LAYER OUTER OUTER SINGLE LAYER SINGLE LAYER LAYERING LAYERING LAYERING LAYERING LAYERING OUTER/ LAYERING LAYERING BASE LAYER BASE LAYER BASE LAYER BASE LAYER BACKPACK BACKPACK
FUNCTION WARMTH -‐ EXTREME COLD WARMTH -‐ EXTREME COLD WATERPROOF BREATHABLE BARRIER WATERPROOF BREATHABLE BARRIER ACTIVE WEATHER RESISTANT INSULATION ACTIVE WEATHER RESISTANT INSULATION MOISTURE WICKING, ADAPTABLE MOISTURE WICKING, ADAPTABLE COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN WIND/ WATER RESISTANT BARRIER ACTIVE LAYER -‐ CORE WARMTH CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE PROTECTION AIRBAG SAFETY SYSTEM CYCLIST SPECIFIC COMMUTER BACKPACK
SPORTS/ USES WINTER EXTREME EXPEDITIONS WINTER EXTREME EXPEDITIONS BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS ENDURANCE SPORTS -‐ INTENSE BREATHABILITY ENDURANCE SPORTS -‐ INTENSE BREATHABILITY STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE MULTI-‐SPORTS, CROSS-‐OVER GARMENT SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY EXTREME SAFETY BAG SYSTEM COMMUTING
TECHNICAL SPECIFICATION HI LOFT FEATHER DOWN, ULTRA-‐LIGHT HI LOFT FEATHER DOWN, ULTRA-‐LIGHT FEATHWEIGHT -‐ LOW VOLUME FEATHWEIGHT -‐ LOW VOLUME HI LOFT, ABRASION/WEATHER RESISTANT HI LOFT, ABRASION/WEATHER RESISTANT REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY REPELS WATER & MOISTURE, BREATHABILITY LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED WATERPROOF, RUGGED WATERPROOF, RUGGED
RANGE OVERVIEW
athletic_one RANGE
collection AW14
INSULATION
athletic_one RANGE
collection AW14
PALETTE
Pantone Black M
Pantone 423 M
PALETTE
X X
1 1
3 3
X X
COMPOSITION
-‐20 5 -‐20 5
WINDPROOF
TECHNICAL SPECIFICATION HI LOFT FEATHER DOWN, ULTRA-‐LIGHT HI LOFT FEATHER DOWN, ULTRA-‐LIGHT
SHOWERPROOF
FIT REFINED CONTOURED REFINED CONTOURED
WATERPROOF
SPORTS/ USES WINTER EXTREME EXPEDITIONS WINTER EXTREME EXPEDITIONS
MAX INTENSITY
FUNCTION WARMTH -‐ EXTREME COLD WARMTH -‐ EXTREME COLD
Pantone 423 M
MIN INTENSITY
POSITION OVER LAYER OVER LAYER
STANDALONE
LAYER INSULATION INSULATION
LAYERING
PIECE HOODED JACKET PANT
MIN TEMP
# 1.0 1.1
MAX TEMP
Pantone Black M
X MIX X MIX
HARDSHELL
athletic_one RANGE
collection AW14
PALETTE
-‐20 20 X -‐20 20 X
X X
COMPOSITION
4 4
WINDPROOF
1 1
SHOWERPROOF
TECHNICAL SPECIFICATION FEATHWEIGHT -‐ LOW VOLUME FEATHWEIGHT -‐ LOW VOLUME
WATERPROOF
SPORTS/ USES FIT BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS REFINED CONTOURED BIKE, MOUNTAIN SPORTS, ADRENALIN SPORTS REFINED CONTOURED
MAX INTENSITY
FUNCTION WATERPROOF BREATHABLE BARRIER WATERPROOF BREATHABLE BARRIER
Pantone 423 M
MIN INTENSITY
POSITION OUTER OUTER
STANDALONE
LAYER HARDSHELL HARDSHELL
LAYERING
PIECE HOODED JACKET PANT
MAX TEMP
# 2.0 2.1
MIN TEMP
Pantone Black M
X SYN X SYN
SOFTSHELL
athletic_one RANGE
collection AW14
PALETTE
Pantone Black M
Pantone 419 M
PALETTE
5 5
X X
COMPOSITION
1 1
WINDPROOF
X X
SHOWERPROOF
-‐10 10 X -‐10 10 X
WATERPROOF
MAX INTENSITY
FUNCTION SPORTS/ USES FIT TECHNICAL SPECIFICATION ACTIVE WEATHER RESISTANT INSULATION ENDURANCE SPORTS -‐ INTENSE BREATHABILITY CLOSE FITTING -‐ WETSUIT EFFECT HI LOFT, ABRASION/WEATHER RESISTANT ACTIVE WEATHER RESISTANT INSULATION ENDURANCE SPORTS -‐ INTENSE BREATHABILITY CLOSE FITTING -‐ WETSUIT EFFECT HI LOFT, ABRASION/WEATHER RESISTANT
MIN INTENSITY
POSITION SINGLE LAYER SINGLE LAYER
STANDALONE
LAYER SOFTSHELL SOFTSHELL
MAX TEMP
PIECE HOODED BASE LAYER PANT
MIN TEMP
# 3.0 3.1
Pantone 425 M
LAYERING
Pantone Black M
X SYN X SYN
MID LAYER
athletic_one RANGE
collection AW14
PALETTE
Pantone Black 6 M
Pantone Black M
PALETTE
1 1
5 5
X X
COMPOSITION
X X
WINDPROOF
TECHNICAL SPECIFICATION REPELS WATER & MOISTURE, BREATHABILITY -‐5 15 X REPELS WATER & MOISTURE, BREATHABILITY -‐5 15 X
SHOWERPROOF
FIT CONTOURED CONTOURED
WATERPROOF
SPORTS/ USES STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE
MAX INTENSITY
FUNCTION MOISTURE WICKING, ADAPTABLE MOISTURE WICKING, ADAPTABLE
MIN INTENSITY
POSITION LAYERING LAYERING
Pantone 426 M
STANDALONE
LAYER MID LAYER MID LAYER
LAYERING
PIECE SWEATER SWEATPANT
MAX TEMP
# 4.0 4.1
MIN TEMP
Pantone 425 M
SYN SYN
BASE LAYER
athletic_one RANGE
collection AW14
X X X
1 1 1
5 5 5
X X X
COMPOSITION
TECHNICAL SPECIFICATION REPELS WATER & MOISTURE, BREATHABILITY 5 20 X REPELS WATER & MOISTURE, BREATHABILITY 5 20 X REPELS WATER & MOISTURE, BREATHABILITY -‐5 15 X
WINDPROOF
FIT UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE UNRESTRICTIVE CLOSE
SHOWERPROOF
SPORTS/ USES STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE STREETWEAR, UTILITY, PERFORMANCE
WATERPROOF
FUNCTION COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN COMFORTABLE AND DRY -‐ NEXT TO SKIN
Pantone 424 M MAX INTENSITY
POSITION LAYERING LAYERING LAYERING
Pantone 428 M MIN INTENSITY
LAYER BASE LAYER BASE LAYER BASE LAYER
Pantone 430 M
STANDALONE
PIECE STRETCH LS TOP STRETCH SS TOP LEGGINGS
Pantone 433 M
LAYERING
# 5.0 5.1 5.2
Pantone 423 M
PALETTE
MAX TEMP
Pantone 426 M
PALETTE
MIN TEMP
PALETTE
SYN SYN SYN
URBAN PERFORMANCE
athletic_one RANGE
collection AW14
PALETTE
Pantone 424 M
Pantone 430 M
PALETTE
X X
COMPOSITION
5 4
WINDPROOF
1 1
SHOWERPROOF
X
WATERPROOF
MAX INTENSITY
TECHNICAL SPECIFICATION REPELS WATER & MOISTURE, BREATHABILITY -‐5 15 X LUXURY FABRICS, HIGH TECH TREATED 15 30 X
MIN INTENSITY
FIT UNRESTRICTIVE CLOSE REFINED TAILORED
Pantone 433 M
STANDALONE
SPORTS/ USES MULTI-‐SPORTS, CROSS-‐OVER GARMENT SMART COMMUTER -‐ OFFICE UTILITY
LAYERING
PIECE LAYER POSITION FUNCTION HOODED WINDBREAKER SOFTSHELL OUTER/ LAYERING WIND/ WATER RESISTANT BARRIER VEST -‐ BODY WARMER URBAN PERFORMANCE LAYERING ACTIVE LAYER -‐ CORE WARMTH
MAX TEMP
# 7.0 7.1
MIN TEMP
Pantone 430 M
X SYN X MIX
URBAN PERFORMANCE
athletic_one RANGE
collection AW14
PALETTE
Pantone 11-0602TPX
PALETTE
1 1
4 4
X X
COMPOSITION
X X
WINDPROOF
15 30 X 15 30 X
SHOWERPROOF
TECHNICAL SPECIFICATION LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED
WATERPROOF
FIT REFINED TAILORED REFINED TAILORED
MAX INTENSITY
SPORTS/ USES SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY
MIN INTENSITY
FUNCTION CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE
STANDALONE
LAYER POSITION URBAN PERFORMANCE BASE LAYER URBAN PERFORMANCE BASE LAYER
MAX TEMP
PIECE SS DRESS SHIRT SHORT
MIN TEMP
# 7.2 7.3
LAYERING
Pantone 433 M
MIX MIX
URBAN PERFORMANCE
athletic_one RANGE
collection AW14
PALETTE
Pantone 11-0602TPX
PALETTE
1 1
4 4
X X
COMPOSITION
X X
WINDPROOF
15 30 X 15 30 X
SHOWERPROOF
TECHNICAL SPECIFICATION LUXURY FABRICS, HIGH TECH TREATED LUXURY FABRICS, HIGH TECH TREATED
WATERPROOF
FIT REFINED TAILORED REFINED TAILORED
MAX INTENSITY
SPORTS/ USES SMART COMMUTER -‐ OFFICE UTILITY SMART COMMUTER -‐ OFFICE UTILITY
MIN INTENSITY
FUNCTION CHIC NO COMPROMISE PERFORMANCE CHIC NO COMPROMISE PERFORMANCE
STANDALONE
LAYER POSITION URBAN PERFORMANCE BASE LAYER URBAN PERFORMANCE BASE LAYER
MAX TEMP
PIECE LS DRESS SHIRT PANT
MIN TEMP
# 8.0 8.1
LAYERING
Pantone 433 M
SYN SYN