Page 1

athletic_one RANGE

collection AW14


athletic_one RANGE

collection AW14

RANGE COMPOSITION

5 5 20 20 10 10 15 15 20 20 15 15 30 30 30 30 30 -­‐ -­‐

X X X X X X X X X X X X X X X X X -­‐ -­‐

X X X X X X X X X X X X -­‐ -­‐

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 -­‐ -­‐

3 3 4 4 5 5 5 5 5 5 5 5 4 4 4 4 4 -­‐ -­‐

X X

X X

X X X X X X X X X X X X X X X

X X X X X X

COMPOSITION

-­‐20 -­‐20 -­‐20 -­‐20 -­‐10 -­‐10 -­‐5 -­‐5 5 5 -­‐5 -­‐5 15 15 15 15 15 -­‐ -­‐

WINDPROOF

TECHNICAL SPECIFICATION HI  LOFT  FEATHER  DOWN,  ULTRA-­‐LIGHT HI  LOFT  FEATHER  DOWN,  ULTRA-­‐LIGHT FEATHWEIGHT  -­‐  LOW  VOLUME FEATHWEIGHT  -­‐  LOW  VOLUME HI  LOFT,  ABRASION/WEATHER  RESISTANT HI  LOFT,  ABRASION/WEATHER  RESISTANT REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED WATERPROOF,  RUGGED WATERPROOF,  RUGGED

SHOWERPROOF

FIT REFINED CONTOURED REFINED  CONTOURED REFINED  CONTOURED REFINED  CONTOURED CLOSE  FITTING  -­‐  WETSUIT  EFFECT CLOSE  FITTING  -­‐  WETSUIT  EFFECT CONTOURED CONTOURED UNRESTRICTIVE  CLOSE UNRESTRICTIVE  CLOSE UNRESTRICTIVE  CLOSE UNRESTRICTIVE  CLOSE REFINED  TAILORED REFINED  TAILORED REFINED  TAILORED REFINED  TAILORED REFINED  TAILORED STREAMLINED  MINIMALIST STREAMLINED  MINIMALIST

WATERPROOF

SPORTS/ USES WINTER  EXTREME  EXPEDITIONS WINTER  EXTREME  EXPEDITIONS BIKE,  MOUNTAIN  SPORTS,  ADRENALIN  SPORTS BIKE,  MOUNTAIN  SPORTS,  ADRENALIN  SPORTS ENDURANCE  SPORTS  -­‐  INTENSE  BREATHABILITY ENDURANCE  SPORTS  -­‐  INTENSE  BREATHABILITY STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE MULTI-­‐SPORTS,  CROSS-­‐OVER  GARMENT SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY EXTREME  SAFETY  BAG  SYSTEM COMMUTING

MAX INTENSITY

FUNCTION WARMTH -­‐  EXTREME  COLD WARMTH  -­‐  EXTREME  COLD WATERPROOF  BREATHABLE  BARRIER WATERPROOF  BREATHABLE  BARRIER ACTIVE  WEATHER  RESISTANT  INSULATION ACTIVE  WEATHER  RESISTANT  INSULATION MOISTURE  WICKING,  ADAPTABLE MOISTURE  WICKING,  ADAPTABLE COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN WIND/  WATER  RESISTANT  BARRIER ACTIVE  LAYER  -­‐  CORE  WARMTH CHIC  NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE PROTECTION  AIRBAG  SAFETY  SYSTEM CYCLIST  SPECIFIC  COMMUTER  BACKPACK

MIN INTENSITY

POSITION OVER LAYER OVER  LAYER OUTER OUTER SINGLE  LAYER SINGLE  LAYER LAYERING LAYERING LAYERING LAYERING LAYERING OUTER/  LAYERING LAYERING BASE  LAYER BASE  LAYER BASE  LAYER BASE  LAYER BACKPACK BACKPACK

STANDALONE

LAYER INSULATION INSULATION HARDSHELL HARDSHELL SOFTSHELL SOFTSHELL MID LAYER MID  LAYER BASE  LAYER BASE  LAYER BASE  LAYER SOFTSHELL URBAN  PERFORMANCE URBAN  PERFORMANCE URBAN  PERFORMANCE URBAN  PERFORMANCE URBAN  PERFORMANCE ALPINE/WEEKEND  PACK DAY  PACK

LAYERING

PIECE HOODED JACKET PANT HOODED  JACKET PANT HOODED  BASE  LAYER PANT SWEATER SWEATPANT STRETCH  LS  TOP STRETCH  SS  TOP LEGGINGS HOODED  WINDBREAKER VEST  -­‐  BODY  WARMER SS  DRESS  SHIRT SHORT LS  DRESS  SHIRT PANT EXTREME  PACK COMMUTER  BAG

MAX TEMP

# 1 1 2 2 3 3 4 4 5 5 5 7 7 7 7 8 8 0 0

MIN TEMP

The below table summarises the specific components and funcationality, as well as intended uses of each specific piece within the range.

MIX MIX SYN SYN SYN SYN SYN SYN SYN SYN SYN X SYN X MIX MIX MIX SYN SYN SYN SYN


athletic_one RANGE

collection AW14

PRICING STRUCTURE # 1 1 2 2 3 3 4 4 5 5 5 7 7 7 7 8 8 0 0

PIECE PRICE £ HOODED  JACKET 850.00 PANT 550.00 HOODED  JACKET 650.00 PANT 450.00 HOODED  BASE  LAYER 500.00 PANT 350.00 SWEATER 300.00 SWEATPANT 250.00 STRETCH  LS  TOP 200.00 STRETCH  SS  TOP 150.00 LEGGINGS 100.00 HOODED  WINDBREAKER 200.00 VEST  -­‐  BODY  WARMER 150.00 SS  DRESS  SHIRT 200.00 SHORT 100.00 LS  DRESS  SHIRT 250.00 PANT 300.00 EXTREME  PACK 250.00 COMMUTER  BAG 150.00

LAYER INSULATION INSULATION HARDSHELL HARDSHELL SOFTSHELL SOFTSHELL MID LAYER MID  LAYER BASE  LAYER BASE  LAYER BASE  LAYER SOFTSHELL URBAN  PERFORMANCE URBAN  PERFORMANCE URBAN  PERFORMANCE URBAN  PERFORMANCE URBAN  PERFORMANCE ALPINE/WEEKEND  PACK DAY  PACK

POSITION OVER LAYER OVER  LAYER OUTER OUTER SINGLE  LAYER SINGLE  LAYER LAYERING LAYERING LAYERING LAYERING LAYERING OUTER/  LAYERING LAYERING BASE  LAYER BASE  LAYER BASE  LAYER BASE  LAYER BACKPACK BACKPACK

FUNCTION WARMTH -­‐  EXTREME  COLD WARMTH  -­‐  EXTREME  COLD WATERPROOF  BREATHABLE  BARRIER WATERPROOF  BREATHABLE  BARRIER ACTIVE  WEATHER  RESISTANT  INSULATION ACTIVE  WEATHER  RESISTANT  INSULATION MOISTURE  WICKING,  ADAPTABLE MOISTURE  WICKING,  ADAPTABLE COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN WIND/  WATER  RESISTANT  BARRIER ACTIVE  LAYER  -­‐  CORE  WARMTH CHIC  NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE PROTECTION  AIRBAG  SAFETY  SYSTEM CYCLIST  SPECIFIC  COMMUTER  BACKPACK

SPORTS/ USES WINTER  EXTREME  EXPEDITIONS WINTER  EXTREME  EXPEDITIONS BIKE,  MOUNTAIN  SPORTS,  ADRENALIN  SPORTS BIKE,  MOUNTAIN  SPORTS,  ADRENALIN  SPORTS ENDURANCE  SPORTS  -­‐  INTENSE  BREATHABILITY ENDURANCE  SPORTS  -­‐  INTENSE  BREATHABILITY STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE MULTI-­‐SPORTS,  CROSS-­‐OVER  GARMENT SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY EXTREME  SAFETY  BAG  SYSTEM COMMUTING

TECHNICAL SPECIFICATION HI  LOFT  FEATHER  DOWN,  ULTRA-­‐LIGHT HI  LOFT  FEATHER  DOWN,  ULTRA-­‐LIGHT FEATHWEIGHT  -­‐  LOW  VOLUME FEATHWEIGHT  -­‐  LOW  VOLUME HI  LOFT,  ABRASION/WEATHER  RESISTANT HI  LOFT,  ABRASION/WEATHER  RESISTANT REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY REPELS  WATER  &  MOISTURE,  BREATHABILITY LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED WATERPROOF,  RUGGED WATERPROOF,  RUGGED


RANGE OVERVIEW

athletic_one RANGE

collection AW14


INSULATION

athletic_one RANGE

collection AW14

PALETTE

Pantone Black M

Pantone 423 M

PALETTE

X X

1 1

3 3

X X

COMPOSITION

-­‐20 5 -­‐20 5

WINDPROOF

TECHNICAL SPECIFICATION HI  LOFT  FEATHER  DOWN,  ULTRA-­‐LIGHT HI  LOFT  FEATHER  DOWN,  ULTRA-­‐LIGHT

SHOWERPROOF

FIT REFINED CONTOURED REFINED  CONTOURED

WATERPROOF

SPORTS/ USES WINTER  EXTREME  EXPEDITIONS WINTER  EXTREME  EXPEDITIONS

MAX INTENSITY

FUNCTION WARMTH -­‐  EXTREME  COLD WARMTH  -­‐  EXTREME  COLD

Pantone 423 M

MIN INTENSITY

POSITION OVER LAYER OVER  LAYER

STANDALONE

LAYER INSULATION INSULATION

LAYERING

PIECE HOODED JACKET PANT

MIN TEMP

# 1.0 1.1

MAX TEMP

Pantone Black M

X MIX X MIX


HARDSHELL

athletic_one RANGE

collection AW14

PALETTE

-­‐20 20 X -­‐20 20 X

X X

COMPOSITION

4 4

WINDPROOF

1 1

SHOWERPROOF

TECHNICAL SPECIFICATION FEATHWEIGHT  -­‐  LOW  VOLUME FEATHWEIGHT  -­‐  LOW  VOLUME

WATERPROOF

SPORTS/ USES FIT BIKE,  MOUNTAIN  SPORTS,  ADRENALIN  SPORTS REFINED  CONTOURED BIKE,  MOUNTAIN  SPORTS,  ADRENALIN  SPORTS REFINED  CONTOURED

MAX INTENSITY

FUNCTION WATERPROOF BREATHABLE  BARRIER WATERPROOF  BREATHABLE  BARRIER

Pantone 423 M

MIN INTENSITY

POSITION OUTER OUTER

STANDALONE

LAYER HARDSHELL HARDSHELL

LAYERING

PIECE HOODED JACKET PANT

MAX TEMP

# 2.0 2.1

MIN TEMP

Pantone Black M

X SYN X SYN


SOFTSHELL

athletic_one RANGE

collection AW14

PALETTE

Pantone Black M

Pantone 419 M

PALETTE

5 5

X X

COMPOSITION

1 1

WINDPROOF

X X

SHOWERPROOF

-­‐10 10 X -­‐10 10 X

WATERPROOF

MAX INTENSITY

FUNCTION SPORTS/ USES FIT TECHNICAL  SPECIFICATION ACTIVE  WEATHER  RESISTANT  INSULATION ENDURANCE  SPORTS  -­‐  INTENSE  BREATHABILITY CLOSE  FITTING  -­‐  WETSUIT  EFFECT HI  LOFT,  ABRASION/WEATHER  RESISTANT ACTIVE  WEATHER  RESISTANT  INSULATION ENDURANCE  SPORTS  -­‐  INTENSE  BREATHABILITY CLOSE  FITTING  -­‐  WETSUIT  EFFECT HI  LOFT,  ABRASION/WEATHER  RESISTANT

MIN INTENSITY

POSITION SINGLE LAYER SINGLE  LAYER

STANDALONE

LAYER SOFTSHELL SOFTSHELL

MAX TEMP

PIECE HOODED BASE  LAYER PANT

MIN TEMP

# 3.0 3.1

Pantone 425 M

LAYERING

Pantone Black M

X SYN X SYN


MID LAYER

athletic_one RANGE

collection AW14

PALETTE

Pantone Black 6 M

Pantone Black M

PALETTE

1 1

5 5

X X

COMPOSITION

X X

WINDPROOF

TECHNICAL SPECIFICATION REPELS  WATER  &  MOISTURE,  BREATHABILITY -­‐5 15 X REPELS  WATER  &  MOISTURE,  BREATHABILITY -­‐5 15 X

SHOWERPROOF

FIT CONTOURED CONTOURED

WATERPROOF

SPORTS/ USES STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE

MAX INTENSITY

FUNCTION MOISTURE WICKING,  ADAPTABLE MOISTURE  WICKING,  ADAPTABLE

MIN INTENSITY

POSITION LAYERING LAYERING

Pantone 426 M

STANDALONE

LAYER MID LAYER MID  LAYER

LAYERING

PIECE SWEATER SWEATPANT

MAX TEMP

# 4.0 4.1

MIN TEMP

Pantone 425 M

SYN SYN


BASE LAYER

athletic_one RANGE

collection AW14

X X X

1 1 1

5 5 5

X X X

COMPOSITION

TECHNICAL SPECIFICATION REPELS  WATER  &  MOISTURE,  BREATHABILITY 5 20 X REPELS  WATER  &  MOISTURE,  BREATHABILITY 5 20 X REPELS  WATER  &  MOISTURE,  BREATHABILITY -­‐5 15 X

WINDPROOF

FIT UNRESTRICTIVE CLOSE UNRESTRICTIVE  CLOSE UNRESTRICTIVE  CLOSE

SHOWERPROOF

SPORTS/ USES STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE STREETWEAR,  UTILITY,  PERFORMANCE

WATERPROOF

FUNCTION COMFORTABLE AND  DRY  -­‐  NEXT  TO  SKIN COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN COMFORTABLE  AND  DRY  -­‐  NEXT  TO  SKIN

Pantone 424 M MAX INTENSITY

POSITION LAYERING LAYERING LAYERING

Pantone 428 M MIN INTENSITY

LAYER BASE LAYER BASE  LAYER BASE  LAYER

Pantone 430 M

STANDALONE

PIECE STRETCH LS  TOP STRETCH  SS  TOP LEGGINGS

Pantone 433 M

LAYERING

# 5.0 5.1 5.2

Pantone 423 M

PALETTE

MAX TEMP

Pantone 426 M

PALETTE

MIN TEMP

PALETTE

SYN SYN SYN


URBAN PERFORMANCE

athletic_one RANGE

collection AW14

PALETTE

Pantone 424 M

Pantone 430 M

PALETTE

X X

COMPOSITION

5 4

WINDPROOF

1 1

SHOWERPROOF

X

WATERPROOF

MAX INTENSITY

TECHNICAL SPECIFICATION REPELS  WATER  &  MOISTURE,  BREATHABILITY -­‐5 15 X LUXURY  FABRICS,  HIGH  TECH  TREATED 15 30 X

MIN INTENSITY

FIT UNRESTRICTIVE CLOSE REFINED  TAILORED

Pantone 433 M

STANDALONE

SPORTS/ USES MULTI-­‐SPORTS,  CROSS-­‐OVER  GARMENT SMART  COMMUTER  -­‐  OFFICE  UTILITY

LAYERING

PIECE LAYER POSITION FUNCTION HOODED WINDBREAKER SOFTSHELL OUTER/  LAYERING WIND/  WATER  RESISTANT  BARRIER VEST  -­‐  BODY  WARMER URBAN  PERFORMANCE LAYERING ACTIVE  LAYER  -­‐  CORE  WARMTH

MAX TEMP

# 7.0 7.1

MIN TEMP

Pantone 430 M

X SYN X MIX


URBAN PERFORMANCE

athletic_one RANGE

collection AW14

PALETTE

Pantone 11-0602TPX

PALETTE

1 1

4 4

X X

COMPOSITION

X X

WINDPROOF

15 30 X 15 30 X

SHOWERPROOF

TECHNICAL SPECIFICATION LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED

WATERPROOF

FIT REFINED TAILORED REFINED  TAILORED

MAX INTENSITY

SPORTS/ USES SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY

MIN INTENSITY

FUNCTION CHIC NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE

STANDALONE

LAYER POSITION URBAN PERFORMANCE BASE  LAYER URBAN  PERFORMANCE BASE  LAYER

MAX TEMP

PIECE SS DRESS  SHIRT SHORT

MIN TEMP

# 7.2 7.3

LAYERING

Pantone 433 M

MIX MIX


URBAN PERFORMANCE

athletic_one RANGE

collection AW14

PALETTE

Pantone 11-0602TPX

PALETTE

1 1

4 4

X X

COMPOSITION

X X

WINDPROOF

15 30 X 15 30 X

SHOWERPROOF

TECHNICAL SPECIFICATION LUXURY  FABRICS,  HIGH  TECH  TREATED LUXURY  FABRICS,  HIGH  TECH  TREATED

WATERPROOF

FIT REFINED TAILORED REFINED  TAILORED

MAX INTENSITY

SPORTS/ USES SMART  COMMUTER  -­‐  OFFICE  UTILITY SMART  COMMUTER  -­‐  OFFICE  UTILITY

MIN INTENSITY

FUNCTION CHIC NO  COMPROMISE  PERFORMANCE CHIC  NO  COMPROMISE  PERFORMANCE

STANDALONE

LAYER POSITION URBAN PERFORMANCE BASE  LAYER URBAN  PERFORMANCE BASE  LAYER

MAX TEMP

PIECE LS DRESS  SHIRT PANT

MIN TEMP

# 8.0 8.1

LAYERING

Pantone 433 M

SYN SYN

athletic_one RANGE  
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