ALAND is a respected name in property
Since launching ALAND more than 20 years ago, Andrew Hrsto has been the driving force behind the group's success.
When I founded ALAND my ambition was to build affordable, high-quality apartments across Western Sydney. I am proud that ALAND continues to identify new opportunities and, equally importantly, bring them to fruition. We currently have over 6,500 new apartments in the pipeline.
Today, ALAND is a forward-looking developer and builder with a unique set of skills. In addition to creating exciting new residential communities, we are now branching out into multi-sector projects combining retail, hospitality, hotel and prestige residential components.
In recent years, ALAND has tackled a number of significant major urban renewal projects that will transform abandoned or neglected sites into vibrant and attractive lifestyle precincts that appeal to upwardly mobile buyers and astute investors alike.
ALAND recently completed two new prestigious projects that have won a slew of international awards: Paramount on Parkes in Parramatta and Archibald by ALAND in Gosford. These elegant new developments effortlessly combine desirable locations, design flair, outstanding public amenities and superior craftmanship.
ALAND is operating in a challenging environment, but I remain focussed on creating beautiful, sustainable and long-lasting buildings that will meet Sydney’s lifestyle needs, now and into the future.
Mr Andrew Hrsto, Founder & Owner
Our core values
TRUST
Fostering an environment of trust by being reliable, consistent and transparent.
INTEGRITY
Demonstrating honesty, transparency and ethical behaviour in all actions and decisions.
RESPECT
Treating everyone with dignity, empathy and fairness, regardless of their background or position.
INNOVATION
Encouraging creativity, continuous improvement and the development of new ideas to stay at the forefront of our industry.
DISCIPLINE
Maintaining high standards in all aspects of the business by cultivating a strong work ethic among team members and ensuring the satisfaction of all stakeholders.
FAMILY
Valuing and promoting a diverse and inclusive work environment while fostering teamwork, open communication and cooperation across the organisation.
ALAND's success
is
largely
due
to our highly qualified and dedicated workforce, and this is evident in the quality of our buildings.
George Tadrosse ALAND CEO
Leadership
Andrew Hrsto Founder & Owner
Since founding ALAND more than 20 years ago, Andrew Hrsto has been a driving force behind the group’s success.
He established the business with the goal of delivering quality aspirational housing to areas where people want to live, recognising that thoughtful land development and community amenity are at the core of a fulfilling urban lifestyle.
Andrew continues to champion ALAND's vision, having moved into an advisory role within the company. With his vast experience and expertise, he provides critical direction for ALAND's future projects, growth prospects and land acquisitions.
Andrew is a firm believer in the need for constant innovation at ALAND, aiming to create properties which aren't just bricks and mortar, but homes that represent a dream lifestyle choice with the potential for strong capital returns.
George Tadrosse Chief Executive Officer
With a career in the construction and property sector that spans more than 20 years, George Tadrosse first joined ALAND in 2012 and was appointed to the role of CEO in 2019.
George started as ALAND’s Construction Manager and was asked to lead operations just seven years later – an achievement that he attributes to attitude, resilience and hard work. George looks at life skills as a critical element of success, rather than focussing solely on technical know-how. George’s leadership style is based on agility, understanding that change can occur quickly and that teams need to be able to adjust. He encourages open communication among team members and believes it is key in delivering positive results for ALAND.
Extremely proud of the work that ALAND delivers, George’s vision for the next decade is to look at new ways to deliver housing which exceeds customer expectations, while maintaining a high level of integrity and respect for ALAND’s core values.
John Ajaka Non-Executive Director
The Hon. John Ajaka, the former president of the NSW Legislative Council, joined the ALAND Board in February 2025. During his 14 years in state parliament Mr Ajaka, a lawyer, held several ministerial portfolios, including Ageing, Disability Services and Multiculturalism, and sat on many parliamentary committees. During his time at ALAND, he aims to support the company in its quest to build high-quality homes and to create thriving new communities across Sydney and the Central Coast.
John Ajaka (left), Andrew Hrsto (riddle) and George Tadrosse (right)
ALAND is one of Sydney’s largest private construction groups with an established track record of developing innovative and sustainable projects. For over two decades we have been creating award-winning residential projects and mixed-use developments that embody our core values of community, excellence and sustainability. Expertly planned, meticulously designed and completed to the very highest standard, each ALAND development delivers a rewarding, stylish, carefree lifestyle for many years to come.
The ALAND difference Numbers speak Volume
At ALAND, our track record of success in designing and building market leading developments is highlighted through our expansion over the past 23 years – and we are working towards continued sustainable growth.
20 +
Established in 2002 – 23 years in business
6,000 +
Apartments built and counting
38 +
Developments in New South Wales
1,950 +
Apartments under construction
100% Construction Completion Rate
200 + ALAND employees
6,000 +
Apartments in planning
Awards ALAND's iCIRT & ISO ratings
In 2024 ALAND was awarded a Gold Star iCIRT rating and three ISO certificates. iCIRT is widely accepted across the Australian building industry, while ISO 45001 is an international standard for occupational health and safety management systems in the workplace.
ALAND operates an Integrated Management System (IMS) that ensures all aspects of safety, quality, employee wellbeing are compliant with the highest standards. Our ISO certification is testament to the effectiveness of our IMS system. ALAND is now working towards Office of the Federal Safety Commission (OFSC) Accreditation in 2025, which demonstrates a commitment to the highest level of safety standards.
iCIRT provides anyone looking to buy property with a register where they can find builders and developers with a proven track record of quality and integrity. Gold standard is the highest possible rating category in iCIRT.
The iCIRT rating system was developed by Equifax, a global data, analytics, and technology company, to help identify building practitioners and project teams with a proven track record, supported by objective evidence of their capability to deliver buildings the public can trust.
Creating assets that stand the test of time.
Apart from winning numerous industry awards, our core values have allowed
to keep raising the bar for long-term business opportunity and success.
"For the past two decades ALAND has focussed on creating vibrant new communities across Sydney, but in 2024 we achieved both a Gold Star iCIRT rating and three ISO certifications. These qualifications attest to the professionalism and high standards of our construction team."
George Tadrosse ALAND CEO
Our core areas
ALAND Group
is a fully integrated development business with a highly experienced in-house team.
Acquisitions
With experts handling acquisitions, design, planning, construction, sales, leasing, hospitality and hotel development, marketing, property management and building management, we have a broad spectrum of skills and capabilities. We only partner with reliable suppliers who provide excellent quality as well as warranty assurances.
From bespoke residential developments to large-scale urban precincts with complex requirements, ALAND brings the highest level of professionalism to each and every project in its pipeline.
We leverage the strengths and experience of all senior leaders within the business to meticulously identify and test project assumptions prior to any acquisition. Opportunities must meet or exceed project performance requirements and ALAND standards, plus the ever-changing needs of our customers and market conditions.
Construction
Peace of mind is essential when you are buying into a new development. That is why ALAND employs its own dedicated construction team, ensuring that each project is completed within the agreed time frame and to the highest building standards. Our experienced construction professionals oversee.
Sales Service
Creating a bigger and better future for ALAND customers begins with providing access to the right people and the best resources. Our in-house sales team is dedicated to helping our clients to find a property that best meets their needs while also delivering exceptional returns.
Property Management
Peace of mind is essential when you are buying into a new development. That is why ALAND employs its own dedicated construction team, ensuring that each project is completed within the agreed time frame and to the highest building standards. Our experienced construction professionals oversee every aspect of the build, from start to finish.
Marketing
Our in-house marketing team crafts the words and images that tell the story of each ALAND project, teasing out the various elements that make each development so special. Using its creative skills, the team weaves a narrative that brings each project to life - for prospective clients and also the surrounding communities.
Legal & Conveyancing
ALAND's in-house legal team is responsible for advising on legal issues that arise and the risk and compliance functions of the business and for ensuring that the relevant advice is sought, obtained and considered. The team provides support on property, finance, development, construction, workplace matters and disputes.
Planning and Development
Planning and development play a critical role in ensuring that all ALAND projects are delivered on time and within budget. A development team's responsibility is to ensure that all internal and external stakeholders are working together to design, obtain approval for, build and sell each new property.
ALAND Care Building Management
We are committed to the long-term maintenance of our buildings. Residents and investors have round-the-clock support through the ALAND Care mobile app, which allows them to interact with their building manager or concierge staff and property management services.
Hospitality
From cocktail bars to traditional pubs, cafes to upscale restaurants and hotels, ALAND's hospitality division oversees a range of venues that enrich the lives of our residents and local communities. The new Archibald by ALAND precinct in Gosford features an impressive range of outlets, including a rooftop bar and the 130-room voco®Gosford.
ALAND Living
ALAND Living is responsible for managing the company’s portfolio of leased apartments. Our rental model offers greater flexibility, choice and freedom than a traditional leasing arrangement. Clients enjoy a concierge service, resort-style amenities and an on-site maintenance service.
ESG Framework & Priorities
At ALAND we acknowledge the broad range of environmental, social and governance (ESG) issues that are becoming increasingly critical in the world and the role of business in responding to them, particularly in areas where they can be most impactful.
As a key player in the property sector in Australia, we are committed to contributing to a sustainable future where people, the environment and the community exist harmoniously.
In order to crystalise our strategic ESG focus, we undertook a process to establish our ESG priorities through a deep dive into the market and regulatory landscape and engaging with both internal and external stakeholders to ensure our strategic approach to ESG is highly relevant and meets the expectations of our key stakeholders.
Our leadership team governs the overall ESG Policy providing strategic direction and oversight.
ENVIRONMENT
Under the banner of ‘Product Excellence and Sustainability’, ALAND is pledged to deliver bestin-class apartment and mixed-use developments which stand the test of time, while also meeting our diverse stakeholder needs including optimising returns and minimising our impacts on the environment. Priority areas include reducing carbon emissions, providing communal green space and rainwater harvesting and re-use.
SOCIAL
Our social commitment is divided into two parts: ‘Protecting People’ and ‘Developing People’.
We believe that the people who work for ALAND, our contractors and partners, should work in a safe environment that respects human rights. Priority areas include health and safety, and the supply chain. The recently launched ALAND Foundation provides a vehicle for ALAND to engage with the wider community, fundraising and working alongside our three charity partners.
GOVERNANCE
ALAND is committed to acting responsibly across all of our diverse business operations.
Our Executive Team provides oversight and policy direction on ALAND’s environmental, social and governance performance.
Our strategic initiatives integrate good governance, transparency and ethical practices across all business operations. ALAND has developed clearly defined roles and responsibilities for its executive team.
CASE STUDY | BOTTLEBRUSH
Bottlebrush in Schofields is a highly regarded, sustainably focussed project in Sydney's thriving North-West growth corridor. Bottlebrush is the first stage in the Schofield Gardens masterplanned precinct, launching to the market in October 2019 and completed in November 2020.
Innovative features
– Tesla batteries: Tesla Powerwall system can store 324kW of electricity
– Green Excellence: Schofield Gardens won a Canstar Blue Award
– Solar panels: Rooftop photovoltaic panels have a capacity of 201kW
– Food gardens: Residents harvest fresh fruit and herbs from the garden
The key sustainability features of Bottlebrush are:
1. The development was built with a clear purpose of sustainability, building a cleaner future and through a partnership with community energy network provider Energy Trade. Bottlebrush had the largest installation of Tesla Powerwalls in Australia;
2. Not only does the Bottlebrush incorporate a range of sustainable features, but it also met and achieved numerous sustainability targets throughout the building and construction stages;
3. Bottlebrush features a modern energy network, including onsite photovoltaic (PV) capacity and battery storage, three electric vehicle charging stations and a centralised hot water system;
4. When surveyed buyers say they chose Bottlebrush over other developments because of ALAND's approach to sustainability. As a result, Bottlebrush sold out off-the-plan prior to completion.
The ALAND Foundation is a Company Limited by Guarantee (CLG) with a public ancillary fund. It was launched in December 2024. Through partnerships with charitable organisations, the Foundation supports women escaping domestic violence, homeless young people and food programs helping those in need.
The object of the Foundation is to enable positive change within communities experiencing poverty, sickness, destitution, helplessness, suffering, misfortune, disability or distress. The Foundation supports and promotes vital public health outcomes and will undertake research into the fields of housing and personal wellbeing.
During its establishment phase, The ALAND Foundation will concentrate on its key focus areas and develop a systematic approach to partnering with organisations that possess the expertise, resources, and capability to achieve impactful results in those areas. To kick-start this effort, the ALAND Foundation has chosen to collaborate with three specific organisations: Habitat for Humanity, Youth off the Streets and Foodbank.
THREE CORE AREAS:
Housing
A major focus for the ALAND Foundation is to provide safe, affordable, and sustainable housing solutions for individuals and families in need.
Education
The ALAND Foundation is committed to enhancing educational opportunities and career prospects for the underprivileged.
Social
welfare & health
The ALAND Foundation aims to improve the overall well-being of communities, creating a sense of exclusivity and support.
Community
Over the past 23 years ALAND has supported community groups, sporting clubs and educational institutions. Highlights include:
Long-standing sponsor of the Parramatta Eels rugby league club.
Enthusiastic supporter of annual ‘Movember’ fund-raiser.
Generous scholarships for building students at TAFE NSW.
Promotes and supports Star 104.5’s Christmas Toy Drop campaign.
Testimonials
The Archibald Precinct is such an exciting addition to the skyline in Gosford. Thank you to ALAND for pushing through with this project These are not easy things to get over the line.”
Chris Minns Premier of New South Wales
We need more high-quality well-planned buildings like Paramount. ALAND, its founder Andrew Hrsto, CEO George Tadrosse and the wider team should be very proud of this exciting new development.”
Tom Forrest Urban Taskforce, CEO
“What stood out about Carson on the Park was its perfect location, but also the generous size of the living areas and the quality of the actual build. My whole experience with ALAND has been very positive.”
Ruth Crilly New homeowner, St Marys
Archibald Precinct, Gosford
The Hoxton, Liverpool Quartz, The Gladstone Village, Merrylands
Schofield Gardens (Wattle), Schofields
Queen Square Campbelltown
The Edmondson Collection, Edmondson
The Gladstone Village (Amber), Merrylands
Paramount on Parks, Harris Park
The Emerald, Campbelltown
Amafli by ALAND, Gosford
Carson on the Park, St Marys Lex, Leppington