2) Press releases They could issue press releases. You could tweak the same article that you wrote for their website, newsletter, or print magazine, into a press release for them to distribute. Who’s the media going to pay more attention to — a press release from you, or a press release from them? 3) Direct mail They could give you exposure via direct mail. Suppose you are launching a CD and you’d like to use it as a fundraiser for them.
Freedom Ninja Tip: A nonprofit organization can introduce you to sponsors. Once you’ve built a relationship with the nonprofit organization, you can ask them to introduce you to corporations who could be potential sponsors. You might say to the nonprofit: “I’d like to take this to the next level and do some radio advertising that also mentions you. I’d like to get funding for it, so who are you already working with? If you’d like, I’d be happy to approach them. Or if you’d introduce me that would be great. I’ll see if they have room in their budget to maybe allocate an extra $10,000 to $20,000 and we’ll get you on the radio.”
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