August was the month of overcoming challenges and perseverance. We learned how to make the drinks and run the café. Crystal Café in a few days. We had the Faerie Barter Market, which was fun! We hosted our first Little Picassos event, which was a cute success. We had some big shifts this month, and came out on top. We started increasing our networking through social media. September is the month to continue network our asses off month. We are still in the thick of our pop-up season. We’re manifesting big money events, increased instore sells, and foot traffic.
Review of Aug’s performance, photos, news, events, and more. Keep Reading! In this newsletter you will find:
Diversity & Inclusion
This month we host a Faerie Barter market. It was so much fun, we had the most diverse crowd ever. It was smaller than usual. but still so much fun. Maybe host our own, more inclusive version
Our #1 Fan Nittu
The gratitude for this human is immense. Its beautiful to watch our space be a safe haven and beloved someone in our target audience. They have participated in every Books & Brews and come to paint and handout This is a powerful thing, because its just the beginning.
Aug Vendor Events
REVIEW: GOT THE JOB DONE
Lips Sapphic night �������� Ivanhoe Farmers Market ��
Taco Fest����
The Forest �� Tiblow Days
Roses & Thorns Masquerade ������ Mimosa in the park ������
Meeting Updates
EXCITIING NEWS!
After a FB post about barter and trading services, we stumbled up a gem. We have a new collaboration with Mozzarella Madam. We are excited for the birth of all that is to come. She is a great staff member and has creative ideas that add value to our store. We are going to host cheese pulling events. How exciting!
AIZEN’S
SOCIAL Trends
August, we slacked off on our social media presence. We posted inconsistently. Our reach is down significantly on both IG & FB. We did gain 45 followers on FB. We are close to our 1000k followers goal on both platforms. That goal is projected to be met in Sept.
In the month of August we sold our 100th latte & we lost our F&B director roughly in the same week
The cafe was closed for five days, due to illness, but we were able to recover The cafe’s regulars returned and the bounce back was better than ever We started experimenting with new flavors
Our menu has expanded to include our fall drinks
We found a cute drip coffee blend at the store that the CEO wanted to try We are serving a s ’ mores flavored drip coffee this fall season, while supplies last This was the first month with a snack bar The snack bar has been making solid waves and consistent sells We are discussing the expansion of that in the upcoming months.
#GiveThePoepleSnacks movement
Our café team has expanded We have two new members of the team working as Baristas We are blessed to have help that’s passionate about our space and what we are creating The CFO/COO has taken over training the volunteers and F&B director responsibilities This transition of responsibilities has resulted in new protocol and procedures and refined recipes We still need to create a watering schedule for the plants in the shop
In the month of September, we will be featuring the Carmel Apple latte This month we are focusing on having mocktails available for events
Moving forward we are aiming to incorporate a regularly rotating mocktail on the menu.
Second month of Q3 Forth month in a row AiZen has paid its own rent. We are doing it all the things we set out to do. We have the café up and running. We have learned how to use the machines this month, LOL. This month we hit a rough patch, lost some money, and workers, but we didn’t miss a beat That stumble was a push in the right directions. We are making valuable connections through networking. Foot traffic was thrown off with us being closed for a week, but it picked back up. Aug we got it out the mud. Vendor events were decent enough to pay rent, we sat out Art Garden with no big loss. We learned no one cares for your stuff like you do. This was the month we poured into the café logistic. We crafted custom Loc jewelry that looked amazing, come rose quartz.
We got the ice machines working AGAIN ✔
Hot water heater installed & working with both sinks✔
Increase store foot traffic! Goal ✔
2 Networking meeting! Goal ✔
Peerspace application! Goal X
Posting regularly on social media! Goal X
Team AiZen Updates
Our team underwent several unexpected transitions. We lost two team members, Sutton and Kiarra around the same time as Sarah became extremely sick. Resulting in the Crystal Cafe being closed for 5 days We were able to bounce back with some barter and trading of services. Jasmine & Kamille were right now time humans These connections are set up on a barter and trade system, which is beneficial to all parties. These connections expand our social network and reach.
Website Report Aug 2024
SITE TRAFFIC HAS IMPROVED!
August we updated the website more frequently and added ticketed events to be purchased. Our Unique page visits is up compared to June, but not yet at our goal of 500+ unique views monthly How can we reach that?
Our e-commerce sales are up from tickets being available, which raised our conversion rate to roughly .2% That’s the highest its been in months. Our viewers are taking time to click around to view roughly 4.5 pages per unique view. Lets make sure our pages are interesting and informational. We need to update our consignment page and venue page.
We need assistance with updating and working on the website.
Thoughts. Reflection.
E-Commerce is still a to do with the potential to add revue to the business Our home page gets high traffic with our event page a close 2nd.
Goal: COO will update website event tickets & café happenings.
The majority of our traffic is coming from Facebook mobile. People are finding us on their phone. Facebook is in the lead for bringing in 258 views.
Goal: COO seriously prioritize developing E-Commerce in Sept.
69 VIEWERS GOOGLED US, POSSIBLY FROM AFFIRMATIONS.
NEWIDEAS FOR INCREASING SITE TRAFFIC?
WELCOME FALL
This is the month of changing of season! We welcome fall with grind and growth. We’re hosting our 2nd Little Picassos: Paper Mosaics.
Vendor Events:
Art Garden 9/1 & 9/29
KCK Block Party 9/6
Sunflower & Cidar [Henna]9/7
Sip & Shop 9/7
Joplin Pride 9/8
JoCo Sip & Shop 9/11
Reggae Fest 9/13-15
W 39th St 3rd Friday 9/20
Pop-up Shop 9/22
Art on the Vine 9/27-29
Events:
In-House
Brews and Book Swap 9/15
Fae Frolic 9/12 & 9/26
Henna Happy House 9/21
Little Picassos 9/17
Venue Hosting
Mozzarella Mingle
Focus:
Increase walk-in traffic to Crystal Café
Training volunteers to barista
Henna’s Time to Shine!
SEPT 7TH 10A-4P & SEPT 21ST 1-6P
We’ve been invited to do henna at its on event this month Henna has the opportunity to generate a significant profit this month. We have several in house events where we can offer henna. We are planning to do henna at Joplin Pride. Henna is in season and generates a good amount of interest. Henna Happy Hour this month has a good potential to draw a crowd.
Goals & Intentions
Financial & Inventory
Make Oct rent
Café revenue goal $5k
Pay bills on time
Make a payment on Coffee Repair Bill
Order more inventory
Create list of needs
Start saving for Nov. Rock & Gem show
Manage Tax account
Work on business expenses 2023
Goal: Create Budget for Oct CMO needs
Café advertisements
Expected Monthly Café expenses
Social Media & Marketing
Grow Social Media accounts to 1000 followers
Post on Snapchat daily
Post on Stories daily
Post 3x week on all platforms
Increase Live Jewelry Showcase viewers
Post about Live min of 4x
Run a Promotional ad on social media
Create portfolio of stock photos including jewelry & drinks & events
Drive 500 unique visits to website
Update website pages consignment
event venue
create meet the artist
WE ARE GAINING MOMENTUM.
We need to remember to ask people to take photos in our space and us tag is in their post, especially during events. This will assist with increasing our reach and following. We need a QR on the counter for reviews. We should get a coffee flyer for outside.
Goals & Intentions
Crystal Café
Goal: Start decorating for Halloween
Goal: Create Henna & Bead Bar & Signage with visible pricing
Post HOURS of Operation
Move-in new consigners for Q3
Sell 100 Lattes this month
Goal: Call Tooti for machine leak
Creativity Department
Start designing Affirmation decks presale plan by Oct (decide how many to presale)
Goal: Increase Crystal Café traffic
To-Do: Create Henna Bar Space & Signage
Goal: Design 3 Foam board Ads double sided
Goal: Take Photos for Peerspace
Chief Of Operations
Goal: Add to E-commerce
To-Do: Jewelry
To-Do: Organize & Design Affirmation decks for presale
Goal: research grants to apply for G I F T grant Oct
