MonthlyNewsletter
“Hi!WelcomeIn.”
September was a month of heavy networking to fill Octobers calendar Our manifestations of good money events, increased instore sells, and foot traffic came true. The first full month of bartered services is going well, our tribe is growing. We have the café moving in a positive direction. Our menu is expanding, with encouraging feedback. We added new consigners into our space This month felt like we found a groove in our routine. People are stumbling in off the street and enjoying the vibes. This was our last month of summer décor. We became an art selling café this month.
October is bringing in newness. This is our first fall season. We have new events with a mocktail menu being introduced We’re expecting café growth this quarter.
September started as a month of direction and preparation for the winter quarter We met with a minimum of nine different business owners the first two weeks of the month. Everyone wants to eat this winter and has great ideas for getting that done. Our FB presence in social groups gartered most of these meetings and is proving to be the new age word of mouth. Being active on FB has increase awareness to our target audience Two queer humans had a date at AiZen because they heard about this place on FB FB is leading traffic to our website, which has also been getting positive feedback. The most common adjective used to describe it is ‘beautiful’ and they tend to love what were doing at AiZen.
We leaned into our affirmations as our marketing tool heavy this month, since we ran out of business cards. It resulted in higher than usual google searches Our website unique views was higher than in Aug While it is time consuming and it is hard to keep numbers up with one person creating them, but handing out affirmations was easy to do, with all the vendor events we had
Two of the four weekends were 3 day vendor event shows. At Joplin Pride, a woman had an affirmation from one year ago We made our 1 yr affirmations & henna mark this month Exciting! Leavenworth folks showed our henna artist lots of love, at our first henna only event Our henna artist made a significant networking connection and left an lasting impact on their community.
People started to outwardly recognize us and our business name, still can’t pronounce it, but progress. We're starting to be more intentional with the people we see Art on the Vine was good for spreading the word to our community. After that event, a lady wondered into our store looking to purchase art We ended this month on a high note with an art purchase and recording an AltCap pitch video.
Square reports we made $3.1k, which is double what it reports from Aug We're going up from here!
We made big strides with henna, increasing foot traffic, and on social media. We experienced growth and better operational organization. Everyone has been busting hump, and it shows.
FirstPaintingSold!
MANIFESTING MANY MORE!
The first painting we hung up, is the first one to leave, almost a year later. It’s ironic that we sold our first painting after 18th & Vine Art Show. This woman was at that show We should advertise ourselves as a cafe with mystical art gallery vibes.
SeptVendorEvents
Art Garden Berkley 9/1 ��
KCK Block Party 9/6 ����
Sip & Shop 9/7 ��������
Sunflower & Cider 9/7��������
Joplin Pride 9/8 ��
JOCO Sip & Shop ��
Reggae Fest 9/13-9/15 ������
39th 3rd Friday 9/20 ��
Art on the Vine 9/27 -9/29������
GenderNeutralSection
Jewelry is genderless, we say that often, but men need a special invitation to shop. Introducing our masc/non-binary selection. This line of jewelry is going to keep growing Having a specific place for men/masc presenting humans to shop showcases our versatility.
MUNCHABLES MON & WED
Look at us having a food option, sometimes! The partnership with Mozzarella Madam has offered us the opportunity to sell food with no risk of loss. Our regulars are enjoying this new addition. This has been the trail & error period. The Munchables are a whole experience of deliciousness. It makes girl dinner available anytime of day and to all genders. Talk about inclusion and diversity. This is creating a dramatic shift in the “industry”
WehostedtoFaeFrolicsthatbrought smiles to people’s faces. The wand event brought folks together It’s the joy a bundle of sticks and hot glue doesforthecommunity.
The wand event ended up being a addition to the store for Oct. The broom making was requested to be a repeat event, because so many people missed it the first time.Let’sseeifwecangetmorepeopleto makewitchesbrooms!
ReflectonSeptember2024
A MONTH OF MOMENTUM:
Third month of Q3. Fifth month in a row AiZen has paid its own rent We in this thang, comfortable We’re starting to find a groove and people are taking notice. We ended the month on a high after selling our first painting! This month had an upswing of momentum. We experienced high sells all around and crossed off several goals. We collected a total of $278.49 in tips. Our networking meetings, has resulted in new connections and new events. Henna had it’s first solo show, which ended lucrative for all parties. We hosted the first Troostside mingle. We handed out call for artist flyers on 18th & Vine. 39th St. 3rd Friday vendor event reassured us that we’re building a brand, people are starting to recognize us. We submitted our first pitch video, we learned a lot about ourselves and our business, during that process.
We paid Matry & Called abt leak $238 total! ✔
Find trustworthy Baristas! ✔
Increase store foot traffic! ✔
2 Networking meeting! ✔
Ran a promotional ad! ✔
Posting regularly on social media! ✔
AltCap Pitch Application! ✔
Added Jewelry to E-Commerce! ✔
Food Handlers License! ✔
We are welcoming our newest intern Dyemond to the team. Her job title is Executive Creative Assistant & Marketing Support . She will be working on content creation, managing TikTok, Jewelry making, assisting with crafting, and working around the cafe. Also, DJ Jasmine has been extremely helpful around the cafe, working her first full month as a Barista This has proven to be a relationship that’s benefiting poth parties.
13 ‘24
T r o S i d M i l
CRYSTAL CAFÉ UPDATES
In September, we featured the Caramel Apple and Pumpkin Pie latte. Caramel Apple latte was a fan favorite leading with 24 sold We added the s’more flavored drip coffee for a limited time Our drip coffee sells increased along with the number of regulars We sold 11 plain drip coffees ($33 66) & 6 S’mores Please ($24 42), totaling 17 drip coffees. It’s exciting to have people including us in part of their daily routine Consistent complements have been given on our coffee and lattes making skills. Big ‘started from the bottom now we here’ energy
We bought a new coffee flag, which has already paid for itself with the humans it brought in that bought a drink/snacks Our CEO has learned to use the espresso machines and run the café solo. The CMO still needs to complete café training to run a shift solo The Tiger’s eye latte has dropped to 4th place with 11 sold 79 lattes and 6 espresso shots sold in Sept. Our Butterfly lemonade was our high seller with 32 sold Self-Love Tea sold 21 We have stopped counting our promotional drinks and employee drinks, that’s a blind spot in our café loss In it’s second month, the snack bar expanded its options #GiveThePeopleSnacks movement is successful We sold 60 chips/cookies ($55 20) & 6 candy bars ($12 24) The café made roughly $750 this month in sells. We offered $18.77 in discounts wonder resident/employees That is the highest to date Let’s keep this momentum going All these angel numbers on our report must be a positive omen
We have to finish decorating for Halloween season in October. Adding mocktails to the menu in Oct, is projected to increase sells by diversify our menu and audience The café needs to create a monthly expenses budget from the last 60 day cost averages Café marketing need to buy loyalty cards We need to apply for our F&B license and check-in with baristas.
Oct Café goals: Check-in with Baristas F&B license application
Complete monthly expected budget Café revenue goal $1.5k
Increase latte sells to 100/month
Increase lemonade sells to 50/month
Add mocktails to menu
$50/day sell goal
AIZEN’S
SOCIAL Trends
This month we started so close to our followers goal. We reach 4x as many people on FB this month. Having a paid ad expanded our reach, but only by 2k. Our posting consistency made a huge difference. We blew our 10k FB reach goal out of the water Let’s make a weekly calendar a regular post at the beginning/end of the week. We had several solid post that received lots of love and attention on both platforms. We reached our 1000 followers goal on Ig.
FACEBOOK SEPTEMBER REVIEW
Ourreachwasup almost300%!That’s impressive.Wereach morepeopleonFB thanIG.
INSTAGRAM SEPTEMBER REVIEW
Everythingwas upbecause ouraudienceheardfromus frequently.Peopleare interactingwithourpostmore. IGhasmoreinteractionthan FB.Postingweeklycalendar seemstobeafeatureour audiencewants. Ourreachgoalis2kforOct. Keepupthegoodwork.
Itfeelsgood aching Goa
SavortheSuccess!
Wereached1000followers
We were projected to meet this goal this month, and we did! AiZen ended the month with 1,115 FB & 1,050 IG followers. Not only did we reach our goal, we shot passed it. The celebration was short lived because we’re creeping up on our 1,500 followers goal quickly AiZen’s social presence is growing because of consistent and diligent work of our showing up online. Our weekly Jewelry Showcase and regular posting gives our audience more of us and something to look forward too We ran a few FB ads this month with the Queer Barter &Trading Mixer event, being our longest running ad, resulting in 350 people interested in our event. We should do that again. What if we gave our audience a little more of us, the artist & management of AiZen? A regular customer asked us to post our AltCap pitch video. They want more behindthe-scenes
Our reach is increasing across our platforms. We had several post organically do well this month. Our grid is looking great and new followers are pouring in everyday. 1.5k+
WebsiteReportSept2024
We are inching closer to our goal of 500+ unique visits monthly. Visitors are viewing more pages. Our home page got a significant amount of views All these green arrows are a reflection of our growth and hard work.
Our conversion rate is on trend with an increase to 1.6%, ticket sells from our e-commerce. Co-COO’s uploaded some jewelry to the site for purchase More jewelry, black soap, and crystals need to be added. We’re still averaging the same number of pages per unique view at 4.4. Lets make sure our pages are interesting and informational. Crystal Café page is drawing significant attention, also. We need to update our consignment page and venue page since it’s getting views too
Thoughts.Reflection.
Our home page gets the highest views does it have the most important and relevant information on it? We need to be actively updating our home page for return viewers. How can we keep people coming back to our website? Our event page isn’t getting high traffic. How can we improve this?
The majority of our traffic is coming from affirmations. Be excited 277 people came directly to our site. Spreading love is growing our following FB mobile brought in 222 views, that’s a magical number. Google directed 201 visits to our page. Instagram is low on the list for brining traffic to our site.
HAVING THREE SOURCES OVER 200 VIEWS IS AMAZING OUR TOP SOURCE IS OURSELVE, THAT FEELS EMPOWERING. WE ARE SPREADING THE WORD OF US AND PEOPLE REALLY TAKE THE TIME TO TYPE IN OUR WEBSITE! THEY LOVE US.
4TH QUARTER
Our month of harvest
HAPPYHALLOWEEN!
Spooky season is upon us We have busy month ahead of us Crystal Café’s calendar is full of events. It’s time to change our décor! We’re thinking darker and witchy, less woodland fairy. Let’s have a purple Halloween!
Our Vendor Events:
Berkley Art Garden 10/6
LIPS (Witches theme) 10/11
928 Night Market 10/12
Ponies & Pumpkins 10/26
KC Mystic Fair 10/18-20 (Henna Only)
Events:
In-House
Queer Barter & Trading Mixer 10/5
Brews and Book Swap 10/13
Fae Frolic 10/9 & 10/24 (Need ideas?)
Lesbian Sober Costume Event+Henna Happy House 10/26
Little Picassos TBA
Venue Hosting
Yurei Hauted Market 10/6
Craft & Coffee 10/12 (11a-2p)
Halloween Sip & Paint 10/12 (6-9p)
Infused Tea Party 10/13
Mozzarella Mingle 10/18
Micro terrarium Workshop 10/19 (10a-12p)
Scents & Sips 10/19 (7p-9p)
Valentine’s 2nd Chance Rescue 10/20
OurHarvestSeason!
Things are paying off with 3 months left in 2024, harvest is the theme of this month. People are looking for us, word of mouth is spreading, and our following is growing. Our network is diversifying, which increases our audience. It’s our time to shine! Let’s show everybody who we are, while we water our dreams Also, enjoy wand making season, allow your creativity to flow. Remember to take breaks as needed, because we work hard, everyday. Make jewelry often, its what we love.
Financial
Goals &Intentions
Make Nov rent
Café revenue goal $1.5k
Pay bills on time
Make a payment on Coffee Repair Bill
Restock Inventory
Create list of needs
Save $$ Nov. Rock & Gem show
Goal: Complete Taxes
scan receipts
Goal: Create Budget
To-Do: Create a Expected Monthly Café expenses
excel
Oct Marketing Needs
Décor - Halloween/Fall (seasonal projected excel sheet)
Social Media & Marketing
Facilitate social media team’s direction
Grow Social Media accounts to 1500 followers
Post on Snapchat daily
Post on Stories daily
Post 3x week on all platforms
Increase Live Jewelry Showcase viewers
Create event reminders
Create portfolio of stock photos including jewelry, drinks, events, and staff
Drive 500 unique visits to website
BrandRecognition!!
We are gaining momentum People are starting to recognize our brand. This month we can expect new faces to trickle in the store, especially post Vine Art Show. Hosting fun and engaging events is going to be key to increasing traffic. Remember to take photos & videos of customers for content. Ask people to follow and tag us.
Henna has its first solo weekend, to represent AiZen. Reminder, plug the henna bar, for continual business.
Goals &Intentions
LET’S WATER OUR DREAMS
Crystal Café
Goal: Make a minimum of $50 daily
Goal: Finish decorating for Halloween
Goal: Create 2 Mocktails for the month
Goal: Design 3 Foam board Ads double sided
To-do: Identify where to print & cost
Goal: Sell 100 Lattes & 50 Butterfly Lemonades
Goal: Create an ad for in-store activities
Goal: Start F&B License
To-Do: Post visible Hours of Operation
To-Do: Check-in meeting with Baristas
Creativity Department
Goal: Increase Crystal Café traffic
To-Do: Finish Henna & Bead Bar signage with visible pricing
To-Do: Order loyalty punch cards
Take photos of jewelry for portfolio & website
Goal: Take Photos for Peerspace
Needs professional photos
To-Do: Order new AiZen stamps for affirmations
Chief Of Operations
Goal: Add Jewelry to E-commerce
To-Do: Take photos of Jewelry
Goal: Get Halloween/fall décor
Goal: Complete affirmation scratch offs
Goal: Update website pages
consignment - Artist section
venue rental & events
create meet the artists section
UpcomingMEETINGS!
SPREAD THE LOVE, SHOW UP.
Co-COO weekly Monday 4p
CEO/CMO + Intern weekly check-in TBA
CEO + CFO weekly Wednesday 4p
CEO + CMO weekly Thursdays @ 4:30p
CFO + CMO 2x month 10/4 & 10/18 @TBD
CEO + CFO + CMO 2x month 10/11 & 10/25 @ 5:00p
MARK YOUR CALENDAR!
Thankyouforyour hardwork & dedication
