UNSPOKEN THE UNSPOKEN TRUTH TRUTH
Engaging digital natives: why? how? what? Information and communication technologies have changed our lives. Not only they provided us with new tools, but they are also changing many core concepts and values in society. Generation Y, also known as millennials or digital natives, are the first generation to grow up with this new technology. They think and process information in a totally different way than previous generation: they are “native speakers� of the digital language. This is a radical change, such that there is a big discontinuity between their generation and previous ones. Learn more about the way companies, governments and educational institutions are changing its processes to speak to and engage the generation of digital natives.