Marketing Report Jul-Dec15 - AIESEC in Spain

Marke&ng Report (Data Range : 01.07.2015-31.12.2015)

MC VOLUME / AIESEC in Spain

Page Insights

SEO Sessions

Inbound Report • URL: The homepage is SEO

30,116 SEO Report

friendly, but internal links need improvement • Website is %100 mobile friendly

Users

20,787

70/100

• SEO Health : 69% • Socia Media: The website shows high activity on social media • Links: 554 pages link to this URL • URL Canonicaliza&on Test: http://

REFERENCES Google Analytics, Majestic, SEOSiteCheckUp, Nibbler, GTMetrix

aiesec.org.es and http://www.aiesec.es resolve to the same URL.

Pageviews

GTmetrix Report

87,074

82/100

Bounce Rate

38,07% Avg. Page Load Time (sec)

8.2s

Nibbler Report

7.7/10

Age 40%

35-­‐44

25-­‐34

18-­‐24

8%

4%

2%

55-­‐64

45%

Direct Visitors who visited the site by typing the URL directly into their browser. ‘

Referral Visitors referred by links on other websites.

Organic Visitors referred by an unpaid search engine lisEng, e.g. a Google.es search.

MOBILE

45-­‐54

User Insights

DEMOGRAPHICS

Gender

5% Tablet

22% Mobile

73% Desktop

TRAFFIC CHANNELS 52%

Organic Search

18% 33% Male 67% Female

Direct

17% 9% 5%

Referral Social Paid Search

B2B Marke&ng

CONTENT MARKETING

B2B Marke&ng -Content Marketing -B2B Leads -PR

Blog Posts Company Stories Interviews

B2B LEADS During the first semester, there was no development of concrete B2B strategies, besides the presence in some relevant events and 1 strategic partnership with ICEX. Nonetheless, these are the KPIs to be measured in the upcoming semester.

Leads

In Progress

Raises

PUBLIC RELATIONS

Published News

1 Umb.Org. Partnerships

3 Events and Presenta&ons

B2C Marke&ng

Global Ci&zen -Content Marketing

3 Blog Posts 9 Global Ci&zen Stories

Most Contributors: Santiago, Granada, Pompeu Fabra

14th Dec

Pageviews :

MONTHLY

4,465

Nov. Sept.

BREAKDOWNS

CAMPAIGN WINTER 2015

Aug. July

Oct.

Dec.

Sign ups on Podio

Global Ci&zen

October

November

December

28

-Sign Up and Apply Monthly Breakdowns

24 19 10

17

15

12

7 8

SA

MA

2

ZA

2

2 1 2

BE

8

PF

VA

GR

ML

SV

Apply on OP October

November

December

32

18

16%

12

14

6

16 13

12

SA

1 MA

ZA

9

8

6

1

OP to Match IP

7

4

3

0 BL

12

9

6

4

2

IQS

13 13

12

10

61% Podio to OP

14

8 3

21

18

2 1 BE

6

4 0 1 0 IQS

0 PF

0

0 BL

0 VA

2

3

6

5 2 GR

5 4 5

0 0 1

0

ML

SV

IE

Match in Progress

Global Ci&zen -Match in Progress % Match Monthly Breakdowns

October

December

6 4

4

3 2

2 2

1

1 1 1

1

1

1

0 0

58%

November

SA

MA

ZA

BE

1

0 0 IQS

PF

0 0 0

0 0 0

0 0 0

0 0 0

BL

VA

GR

ML

0 0

0 0 0

SV

IE

0 0

0 0 0

Match

Match IP to Match October

November

December

4 3

5%

2 1 1

1 1 0

Of our sign ups are matched

SA

MA

1

1

1

0

0 0 0

ZA

BE

1 0 0 IQS

0

1 0 0 0

PF

BL

0 0 VA

0 0 0

0 0 0

GR

ML

SV

IE

Global Talent -Content Marketing

1 Blog Post 5 Global Talent Stories

Most Contributors: Santiago, Zaragoza

4th Nov

Nov.

Pageviews :

8,864

MONTHLY

Aug.

BREAKDOWNS

CAMPAIGN FALL 2015

July

Sept.

Oct.

Dec.

Sign ups on Podio

Global Talent

September

5 SA

71 72 63 42 29

12

2 MA

15

ZA

0

11 9 10

12 5

BE

1

11

0

IQS

30 19 16

0 2 4 3

PF

6

BL

39

34 32 23

37

12

VA

4 GR

16 20 9

37

33 7

ML

SV

Apply on OP

Podio to OP

September 219 200

203 189 159 153

OP to Match IP

December

130

56 46 30

1%

November

162

-Sign Up and Apply Monthly Breakdowns

+300%

October

41 37 43 25 SA

November

195

193

92 67

105 77 28

89 74 60 63

78 76 45 1

MA

ZA

December

135

129 69 57 54

October

BE

IQS

PF

17 20 BL

133 117 113 62

3 VA

GR

97 54 45 25 24 23 11 11 ML

SV

62

50 17 IE

Global Talent

Match in Progress September

-Match in Progress & Match Monthly Breakdowns

November

December

10 7

1 1

95%

October

2

2

3

3

2 0

SA

MA

1 1

0

ZA

3

1

1 1

0

BE

IQS

0

0 0 0

PF

BL

1

0 0

1

1

VA

3

2

2

0

0 0 0

GR

ML

0

1

0

SV

1

0

IE

Match Match IP to Match

September

October

November

December

11

1% 3 2 2 2

3

2

2 1

Of our applicaEons are matched

0 SA

3

1 0

MA

2 2

1 1 1 0 0

ZA

1 0

BE

IQS

0

1 0 0 0 PF

2

1

1

0 0 0 0

0 0

0

BL

VA

GR

0 0 0 0 ML

0 0 SV

0

0 0 0 0 IE

Global Entrepreneurs -Content Marketing -Sign Up: Monthly Breakdowns

0 Blog Posts 1 Global Entrepreneur Story

In the first 6 months we were working on the product development of Global Entrepreneur. The main strategy to start implemenEng GE was to convert non-­‐ qualified applicants for Global Talent into Global Entrepreneur Eps, by the sending of internal newsle]ers.

Youth Talent

Youth Talent Sign ups ApplicaIons

-Content Marketing -Sign Up breakdown

162

151 99 73

SA

11 MA

Pageviews :

1,695

45

38

27

ZA

BE

IQS

5 PF

CAMPAIGN FALL 2015

BL

21 VA

12 GR

ML

SV

Social Media Channels

Main channel for student marketing

12615 Followers 44294 Followers (all pages)

TWITTER

3736 Followers 1381 Tweets

LINKEDIN New channel for companies marketing

607 Followers

Age 49% 44% 25-­‐34

-Channel Development

FACEBOOK

18-­‐25

Social Media Channels

In the next semester we will implement new naEonal channels such as Instangram and Snapchat, and others, according to the markeEng campaigns.

B2C Marke&ng -MC Support -Online and Offline Promotion Activities

ADVERTISEMENT

NATIONAL MATERIALS

1 Global Citizen Facebook Ads during November

Promotional materials provided by the MC for GC, GT, YT and YS

NEW PLANS/PROJECTS • Channels optimization and diversification • National content plan

SOCIAL MEDIA CHANNELS The usage of Social Media channels has not been efficient.

We’ve more than 44 000 followers, which are receiving different information about our Brand and Value Proposition throughout different channels.

LC COACHING • 1 Global Talent Summit • Webinars • iLead Functional Spaces

Marketingly Yours, Mariana Silva MCVP MarkeEng mariana.silva@aiesec.es