MC Annual Report - 13 14

ANNUAL REPORT AIESEC FRANCE July 1st , 2013 – June 30th , 2014

DEVELOPS RESPONSIBLE GLOBAL LEADERS by PROVIDING A SELF-DRIVEN, PRACTICAL, LEARNING EXPERIENCE for PEACE & FULFILLMENT OF HUMANKIND’S POTENTIAL. 1

LEADERSHIP IS NOT A WORD PRESIDENT’S FOREWORD

Leadership is a word that does not exist in my country. You would not be able to find it in a French dictionary. Some would even say that leadership is something that does not exist in my country any longer.

There is surely a general consensus among French people: there is no trust in our politicians anymore, our successful companies are not valued as an example and France in general is losing its influence, its competitiveness and its brightness at a world’s scale. Few days ago, I had a conversation with some relatives; one of them was telling the story of a special professional seminar he had to attend, a speeddating of 45 minutes during which you had to tell positive words to the other person. At the end of the exercise, out of 12 people, 3 had the same reaction: “It is great to tell good things about each other. But that’s not how you can improve; if we were doing the same exercise with negative words, that would surely teach us how to be a better version of ourselves.” I could have taken many more examples, but this is only to illustrate that I feel there is a culture of negativity among French people.

Apart from that, French youth has grown in a totally different environment than their parents.

They are connected to the whole world and those horizons that they can touch in a much easier way broaden their possibilities and encourage their projects and ideas.

Shaping your own future while being responsible of the decisions you take; owning your projects while working hand by hand with a team; put all your energy in something you truly believe in: that is what I believe AIESEC France stands for.

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Those are not only words, they are a reality. All the members of this association, my team and I, sat down together as a fearless and ambitious generation of young people, ready to change lives by providing diverse experiences.

Additionally, we had one expectation towards each other: words will never replace actions.

We set ambitious goals that the association had never reached before, as a reflection of our dream, to be able to change young people’s mindset and to make them discover who they really are. But what if we would not be able to achieve those goals? What if the difficulties pushed us to discouragement?

I stand against negativity, the whole year the association stood against it. The results were not as high as we expected, but the learnings we got out of the journey were immeasurable.

I want to share with you one of them: it’s not easy to change someone’s life. Though, AIESEC France has done it many times and will change many more lives in the future. But it’s even more difficult to change a culture.

However, it’s not impossible. AIESEC France did it during this term.

Young people found here hope for their life and their country in the future. They found help and experience for their future career. They found joy in all the projects they were involved in.

They found friends all over the world.

They found out that they could be true leaders.

I want to thank all the members of AIESEC France who inspired us so much during the journey and I wish an amazing journey for the upcoming generations.

I strongly encourage everyone who is not involved yet in the association to do so, as they will never regret it. You will get as much as you will give.

Leadership is a word that does not exist in my country. But after this year, I have no doubts that there are true young leaders in my country.

That is all what matters.

Yours faithfully,

Amaury Simondet Member Committee President 2013-2014

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YOUTH LEADERSHIP Since 1948, our membership programs have allowed young people to gain experience working in teams on projects, engaging with other students and the corporate environment, and putting their education to practical use.

Nowadays, in a fast-moving world, in a time where young people are eager for experience, AIESEC is the direct path for them to enhance their learnings and give them hands on experience with business and leadership.

During the term 13-14 thousands of students around France showed their interest in joining AIESEC as members, working as volunteers in our operations. After selection processes done by our local offices during the year, AIESEC France’s membership base totaled to 270 students and recent graduates. From that number, more than 60 members took an active leadership position in their working teams.

Each local entity has strived for giving their membership as much practical experience as possible so they can succeed post graduation and put their education to good use to impact the world.

The organization had also the possibility to expand to other cities and campuses in France?

This year 2 expansion initiatives were created: AIESEC Lyon and AIESEC Toulouse. Out of those, Toulouse was successfully opened as a full local entity during the year, as well as AIESEC ESCP, after one year and a half of existence as expansion initiative.

This proves that AIESEC France is ambitious to grow and to spread its operations throughout the country, so we can reach more students and companies and have a greater impact in French society.

AIESEC France is committed to the development of its members and keep them in a continual learning process. For that reason, apart from the day to day activities, one of the most powerful ways AIESEC has to engage the membership is by generating diverse learning environments.

This term, AIESEC France organised a total of 4 national conferences and 1 international conference throughout the year. Students from all over France and abroad joined AIESEC for days of personal development, learning and practicing skills, networking with members, engaging with the national team and corporate guests.

CONFERENCES

National Training Conference : NTC 2013 Organized by AIESEC Marseille 13th – 15th of September 2013 – Marseille, France.

SPARK 2013 Organized by AIESEC Sciences Po Paris October 31st to November 3rd 2013 – Vendôme, France.

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YOUTH LEADERSHIP CONFERENCES

ENGAGEMENT & MOTIVATION OF OUR MEMBERS In order to be recognized as a top leadership provider in French society, AIESEC needs to develop responsible and committed members.

LEAD 2014 Organized by AIESEC Reims 9th to 12th of January 2014 – Reims, France.

Belgium and France Leadership Development Seminar: BeFLDS 2014.

Organized by AIESEC ITSUD Paris 13th to 16th of March - Vire, France.

For that reason it is crucial to constantly work in the improvement of the sense of belonging and identity of the members towards the organization, if students are going to dedicate their free time to AIESEC, they need to be purpose driven, motivated and engaged.

Internal communications was a big project of the term; facilitating strategic connections and conversations among the members, enhancing motivation and participation of our internal stakeholders. Seeking to achieve a climate of involvement and integration, spread brand awareness, improve AIESEC understanding, and finally this would led to boost productivity and performance.

*AIESEC France Identity was created.

STEP 2014 Organized by AIESEC Bordeaux May 29th to June 1st 2014 – Thiviers, France.

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YOUTH LEADERSHIP ENGAGEMENT & MOTIVATION OF OUR MEMBERS One of the main purposes of the term was to guarantee enough and solid talent capacity and ensure the active development of these members.

As we said before, engaged and empowered members that believe in AIESEC and were proud to be part of AIESEC France was a must.

The main mean of communication between the national board and the local entities was email, but this was clearly not enough.

Because of the fast pace that communications are evolving, there’s a need to look for alternative tools and initiatives regarding the internal communication’s strategy. Put some efforts on the engagement and motivation of members, not only the national board towards the federation, but generate a collaborative environment within the association.

Member Committee Channels

Date of creation

June 2014

MC France Fanpage

Created on September 18th, 2013

333 Likers

MC Youtube account

Created on October 29th, 2006

1662 Views

Even if not all the efforts were successful, there was a diversification of the internal means of communication. For example, there was a networking closed group on Facebook to allow people express their ideas, share their opinions, thoughts and projects.

A member committee Facebook Fanpage, to maintain our members updated on what was happening in the national office.

•

MC France Fanpage: https://www.facebook.com/MCFrance1

A member committee Youtube account, to share videos for internal purposes: •

MC Youtube account: http://www.youtube.com/user/aiesecfrance

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YOUTH MOBILITY RELEVANCE OF OUTGOING EXCHANGE IN FRANCE The level of youth unemployment in France is currently above 22%.

Companies require more and more from new graduates. Certain skillset, competencies, experience etc. Higher education institutions have noticed it already. 71% of Master Programs and 36% of Bachelor Programs in France have Mandatory Internship.

Our outgoing exchange programs this year were segmented into Global Citizen and Global Talent products. This divides the international experiences we provide according to the duration and objective of the experience, with short-term social experiences or long-term experiences focused in professional corporate placements.

Students decide to go for an internship abroad to gain professional experience in different business environment and a plus in their CV. It was the top reason the Market Research conducted during the first quarter of 2014 revealed. But not the only one.

Students decide to apply for AIESEC Exchange Program because they want to learn something new, challenge their limits, discover new cultures and improve language skills.

The brands of Global Citizen and Global Talent are the ones driven globally; they are a good marketing tool because they allow us to better target the students according to their expectations and needs.

AIESEC members in France are in some way privileged to offer Global Exchange Programs to young people when it is more relevant than ever before. It helps young people develop both personally and professionally. It is not a product, it should rather be considered as an opportunity to challenge people, make them go beyond their comfort zone and discover personal strengths and values.

In AIESEC France this term we also created our own version of Global Citizen and Global Talent, to adapt our marketing initiatives to the French market and attract a higher amount of French students.

Moreover, AIESEC Exchange Programs create leaders, agents of positive change that are needed at these times of uncertainty. We believe leadership is a fundamental solution that will bring peace and fulfillment of humankind’s potential.

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YOUTH MOBILITY FOCUSING IS THE KEY You may think that if AIESEC is a growing organization, the database of internships must be doing as well… In fact it only gets harder to find a perfect match. The collaboration in the AIESEC network has increased, as well as the demands of the companies and the expectations of the Exchange Participants.

It was unusual few years ago to take a gap year and go abroad. 21st century gives young people more opportunities than ever before. They do not only want to go abroad, they want to go to the other side of the world to work in the finance area of small enterprise… for 3 months.

Without focusing, only Exchange participants who are so flexible that they could go anywhere and do anything would be selected.

Would you be this person? Would any of your friend enter an AIESEC interview without expectations regarding duration, destination or job description? In order to attract and select people to whom AIESEC can deliver its promise, focusing is the key.

“Prior the segmentation we could not understand

exactly what we were working on. Which impact were we creating? Which global issues we were addressing? AIESEC is not the same organization that was founded in 1948. The social, economic and political state of the world has change since then. With issue segmentation AIESEC contributes to the current needs of the world and collaborates to solve them.

Our customer feedback analysis (NPS): Before our segmentation, 1 out of 5 customers says that the Job Description is not aligned or not clear. Moreover one of the top detractors issue is the "visible impact of the project/organization".

- Juan Ordaz, National Support Team for Product Implementation.

Our focus this year: • National Issue Segments (Global Community Development Program): Environment Economic Growth Literacy • National Sub Products (Global Internship Program): Management IT Language Teaching

CO-DELIVERY EXPERIENCE The experience of an Exchange Participant (EP) doesn’t finish when he/she boards the plane. It just begins. In order to own its promise AIESEC France needs to work hand by hand with the Hosting Entities. Moreover it should work with them before launching the promotion campaign.

Exchange participant’s flow in AIESEC France has changed in order to co-deliver experiences with hosting entities. The second reason of the change was to move from process to project-based recruitments. AIESEC members are volunteers, they are motivated by measurable results of their everyday efforts. It is crucial to set goals for each recruitment, plan it according to global peaks and local education cycle. Project-based recruitments make AIESEC members feel more responsible for every single experience and see the Big Picture clearer.

Our Country Partners in 13/14: Argentina, Bahrain, Brazil, Indonesia, Mauritius, Mexico and Taiwan.

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YOUTH MOBILITY The role of AIESEC France is to provide high quality exchange experiences through the AIESEC Global Internship Program (GIP) and Global Community Development Program (GCDP).

AIESEC members and leaders are responsible for the strategy, process, delivery and growth of the programs. AIESEC France 2013/2014 was focused on delivering MORE exchanges thanks to Product Implementation and BETTER experiences with Co-delivery strategy.

GCDP Performance 250 200 150 100 50 0

1112

1213

1314

Ra

153

210

189

Ma

123

173

164

Re

104

180

165

GIP Performance 160 140 120 100 80 60 40 20 0

1112

1213

1314

Ra

143

151

105

Ma

61

62

71

Re

63

68

65

AIESEC France has recorded a slight drop In both Outgoing Exchange Programs. In the Global Internship Program (GIP) the Matching Rate is significantly higher.

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YOUTH MOBILITY CUSTOMER’S FEEDBACK AIESEC’s success is measured by quantity and quality of experiences provided. AIESEC is using the Net Promoter Score (NPS) tool : the customers were asked to fill in satisfaction survey and mark from 1 to 10 “How likely would you recommend this experience to your friend or colleague?”

Promoters are those who respond with a score of 9 or 10 and are considered loyal enthusiasts. Detractors are those who respond with a score of 1 to 6 - unhappy customers. Scores of 7 and 8 are passive customers. NPS is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters.

• NPS for GCDP: 46 • NPS for GIP: 42 • % of Promoters: 57 • Response Rate: 24% Customer Experience Management is working on improving the satisfaction of AIESEC’s Exchange Participants. But improving doesn’t only mean solving issues they inquire, it is about delivering the value proposition of our products.

GLOBAL COMMUNITY DEVELOPMENT PROGRAM GCDP Experience Testimony – Ponin, went to Budapest, Hungary.

“Being part of AIESEC project is not like being in others projects.

Indeed, we are in a country for one goal, providing happiness, more equality and sharing our culture and our way of thinking by exchanges with people. Moreover, The best point of AIESEC, that I recommend the most is that when you are part of this project you feel like you belong to a new family who help you when you need it, make you be a better person by being more open-minded and tolerant. Besides, you feel like you are special when you see Trainee Buddies work hard to organize amazing integration weekend so that you can learn more about the country and its History and culture, and that is why I can easily recommend AIESEC to my friends.”

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YOUTH MOBILITY LEAD PROGRAM INNER AND OUTER JOURNEY EP LEAD Program has been integrated with the EP preparation cycle. It includes three parts: backpacking on OPS, check-in during the internship and check-out after coming back to France. AIESEC France aims to help its Exchange Participants in capturing the learnings from the challenging experience of living and working abroad. AIESEC develops self-aware and responsible leaders.

Outgoing Exchange Programs of AIESEC are a great chance for an EP to develop his leadership potential, add extraordinary experience on CV and maybe even make his dream come true. Beyond that, there are stories, plenty of lives changed. Lives of our Exchange Participants but also of our members who strive to provide the best service possible.

The Market Research outlined the competitive advantages of our Programs in the French market. They are definitely the Price, Vast of services and Accessibility.

AIESEC France members should be proud of their product, communicate it with confidence and enjoy the journey along the way.

Backpacking The goal of backpacking is to make the Exchange Participant understand the upcoming experience and feel responsible of taking the most out of it. He will surely go out of his comfort zone where he can discover his strengths and values. Here is the time to set expectations for the internship and personal goals.

Check-In Check-In is for supporting Exchange Participant’s inner journey during his internship. It is the time to make sure he is still committed to achieve the goals and develop his leadership potential.

Check-Out In the last stage of EP LEAD cycle AIESEC France asks the Exchange Participant to reflect on the past experience and to take out key lessons.

AIESEC wants him to feel motivated and prepared to bring positive change in the society.

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COMMUNICATIONS The term 13/14 was the first term in many years that there was someone solely responsible for communications and marketing area at national level. Over the past year this area has shown its potential to increase the association’s results and strengthen AIESEC France’s positioning.

The purpose of marketing is to create more customers and promoters, by translating our organization’s essence in every single interaction with external stakeholders, so at the end we can be recognized externally as a key leadership provider and partner.

In France, people know about AIESEC mainly because of a friend or someone that took a AIESEC program, which clearly shows that word of mouth is our most effective communication tool. Nonetheless, there are other means we used to attract more people and increase our visibility during this term.

Nowadays, there are many tools available for AIESEC France to get to its current or potential customers.

Regarding the physical communication strategy, the focus was on delivering national communication materials to ensure a good and aligned external presence, also implementing national recruitment campaigns, with minimum standards of promotion to ensure the engagement of the local entities in the promotion peaks (with outgoing exchange area).

Regarding the digital communication strategy, we aligned AIESEC France with the global direction, making sure that the federation is ready for the changes that the new information era brings us and develop a BIG AIESEC ONLINE; building up and executing all web 2.0 initiatives and strategically use our social media channels.

This year focus in marketing area was an external approach, to grow in our physical and virtual reach for enabling more people to experience AIESEC.

ENSURE GROWTH AND POSITIONING THROUGH VIRTUAL CHANNELS AIESEC FRANCE EXTERNAL CHANNELS REACH

July 8 , 2013

4,687

2,208

Fans

Followers

June 30, 2014

N/A

7,272

2,751

127

Fans

Followers

Views

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EXTERNAL APPROACH COMMUNICATIONS

EXTERNAL RELATIONS

OFFICIAL CHANNELS:

www.facebook.com/AIESECFrance

www.twitter.com/AIESECFrance

www.youtube.com/user/AIESECinFrance

.358 members in the association’s group (+100 in one year)

. 161 followers on Company page, opened during 13/14 term.

Website : ww.aiesecfrance.org.

January - March 2014: 5206 unique visitors.

April - June 2014: 5681 unique visitors.

WEBSITE MOBILE APP

SOCIAL MEDIA

EMAIL MARKETING

HAVING WORKED WITH THESE ORGANISATIONS ALLOWED AIESEC FRANCE TO BE VISIBLE IN THE SOCIETY AIESEC France has worked with some amazing organizations during the term 2013-2014 especially on forums: its role was to promote the event and sell its programs. We are very proud to say that each of our partnership have given us excellent feedback in regards to the quality for the service delivered and have given the chance to more students to go abroad (around four students per stand out of nine). AIESEC France was recognized by GDF-Suez about all the efforts and the attention given to partners plus students during the event “Le Challenge du Monde des Grandes Ecoles et des Universités” on the 24th of May 2014.

Note: Le Journal Des Grandes Ecoles was AIESEC France’s biggest media partner, allowing it to have media appearances every quarter.

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EXTERNAL RELATIONS AIESEC IS ABLE TO GROW EACH YEAR THANKS TO THE STRENGTH OF ITS PARTNERSHIPS BUILT ON MUTUAL COLLABORATION AND OF COURSE BECAUSE OF ITS SUPPORTIVE PARTNERS ACCROSS A WIDE RANGE OF INDUSTRIES

Facing a challenging market, the corporate world was somehow difficult to convince especially with a short vision of the previous partnerships. Nevertheless this situation was also a motivation for AIESEC France to go through this by developing partnerships in order to make aware companies and students of our relevance.

Playing on last year’s partnerships AIESEC France capitalized a lot more on how it can be visible in the corporate and student market. To succeed in this objective, its currents partners did not hesitate to give us advice and introduce it to other companies. AIESEC France’s first professional event on the 31st of October 2013 about the international careers showed to companies and students what AIESEC is able to do:

• • •

Bring more than one hundred engaged students Organize a professional day from A to Z with no big issues Give satisfaction to attendees at the end of the day

AIESEC France had the chance to have the Agence Française de Développement, APEC, Canal+, Education First, Good Morning Creativity, IE Business School, Louis Berger, State Street and Ubifrance as partners for its event.

AIESEC France is also very excited to welcome SUCCESS TORUS as its new education partner for the federation.

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EXTERNAL RELATIONS

Thanks to our efforts to get in touch with more companies, we were glad to participate in nine forums to promote our exchanges programs and to give visibility to our association. These forums were: •

• • • •

•

Two ACCESS Masters’ events (28th September 2013 & 25th January 2014, Paris) Two Quacquarelli Symonds’ events (19th October 2013 & 22nd March 2014, Paris) ExpoLangues (5-7th February 2014, Paris) Le Salon de l’Etudiant (6-9th March 2014, Paris) Two Education First’s events (15th February 2014, Marseilles & 15th March 2014, Paris) Le Challenge du Monde des Grandes Ecoles et des Universités (24th May 2014, Paris)

Finally, we would like to recognize Education First and Le Journal des Grandes Ecoles to trust us and make our partnerships more important and IE Business School for their support and time.

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TALENT FORCE

AIESEC France has continued to facilitate youth mobility through the Incoming Exchange Program. Even though one major partner dropped the collaboration at the early beginning of 2013 for internal reasons, AIESEC France has managed to keep all its other existent partners during the term 13/14.

AIESEC FRANCE IS PROUD TO HAVE DELIVERED AND STARTED INCOMING EXCHANGE PROGRAM WITH THE FOLLOWING COMPANIES DURING 13-14 TERM :

This year has also seen increased cooperation with Global Exchange Partners, those who have partnerships with many entities in the network.

Additional to our historical partner AlcatelLucent, AIESEC France is now driving exchange with International SOS and PepsiCo. AIESEC France has welcomed interns from a variety of nationalities, from Romania to Australia, from Korea to Poland or from Morocco to Peru. Paris is the huge hub to welcome all those students, however we have placed them also in Reims, and soon new places will welcome future interns, including Strasbourg and Bordeaux.

Implementation of a new internal monitoring platform (with the use of Podio), has seen increased results in new leads. Though the results are going to appear in a long-term perspective, the multiplication of our partners who have already started to work with AIESEC France is promising for the future of the programme.

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TALENT FORCE

This analysis has nevertheless to be precised: as the national board has to sustain itself at 60% thanks to this specific Exchange Program, the time that the national board can dedicate to the training and the development of local committees in sales activities remains limited.

This problem is going to be tackled by the new team, who is switching the income sources from this Exchange Program to other sources.

The quality of the experiences AIESEC France has provided is in progress, and the fact that the national board will not be directly responsible of interns any longer will ensure a complete process done by local committees, who have the capacity to provide live-changing experiences.

The term 14-15 has seen 15 Incoming Exchanges in the corporate world, which is a drop compared to the previous year. However, AIESEC France has re-launched the Incoming Exchange Program for volunteering students, and thus has welcomed 9 of them in Evry for several months, being said that the project was a huge success.

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FINANCES AIESEC in France, in the year 2013-14, faced a lot of financial difficulties mainly due to two reasons, first being that our biggest partner for incoming exchange dropped the partnership at the beginning of 2013 for internal reasons and secondly, due to low exchange rate in Local Committees, we received lower exchange fees than what we had predicted.

AIESEC in France made investments in two portfolios this year, first was in Communications and Marketing and the second in Human Resources. As the Communications & Marketing area had an MCVP for the first time, the association planned good return on investments in this area. Secondly, AIESEC France made investments in Human Resources in order to strengthen the entity. The federation held summits and coaching visits and achieved a lot of growth in terms of strategies and process optimization.

A lot of costs were cut down due to the difficulties encountered. The national board managed to raise quite a few new partners to help us sustain and also started to change the finance distribution model at the end of the year to help the new national board to sustain in difficult times.

STATEMENT OF INCOME AND EXPENSE OF AIESEC IN FRANCE Euros

2013-14 (actual)

2014-2015 (forecast)

INCOMES National Fees

32,974

60,864

Internship Programmes (outgoing & incoming)

25,160

28,000

Other project income

20,200

26,000

78334

114864

International Fees

12,950

16,208

National/International conferences

14,397

12,910

980

500

Human resources

55,734

55,321

Other expenses

19,313

26,428

103374

111367

Total EXPENDITURES

Internship Programmes (outgoing & incoming)

Total

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ACKNOWLEDGEMENTS THANK YOU TO OUR LOCAL COMMITTEES & THEIR LOCAL PRESIDENTS: AIESEC Bordeaux – Clément Papin AIESEC ESCP – Mariela Vivot and Siddharth Kulkarni AIESEC Grenoble – Arnaud Manas and Quentin Breuillot AIESEC ITSUD Paris – Nacim Bez AIESEC Lille – Kevin Forrierre AIESEC Lyon – Nicolas Baleynaud AIESEC Marseille – David Péran AIESEC Reims – Daphné Bruyère AIESEC Sciences Po Paris – Lou Guy AIESEC SKEMA Nice – Robin Divies and Valentin Lerat AIESEC Strasbourg – Victoria Capcelea AIESEC Toulouse – Jean-Pierre Lannou

Warm recognition to : Juan Ordaz Ivan Chagas Guillaume Perrot Emmanuel Ndebe Zacharie Treister for their contribution to the national board’s activities.

Special recognition to Mohamed Tahar Belkheir and Elie Chehade for their precious help during this term.

Thank you to our precious Alumni : Jean Penny Oriane Stéphane Rivière David Pirès François Fleury

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CONTACTS NATIONAL BOARD 13/14 Amaury Simondet President asimondet@gmail.com France

Aneta Rutkiewicz Outgoing Exchanges Responsible aneta.rutkiewicz@gmail.com Poland

Ashwini Karnik Finance responsible ashwini.aiesec@gmail.com India

Maria Mejia Valencia Marketing Responsible mariamej999@gmail.com Colombia

AngĂŠlique Russo External Relations Responsible angelique.russo2@gmail.com France

Sabri Ben Radhia Incoming Exchanges Responsible benradhia.sabri@aiesec.net Tunisia

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