SOLA - AIESEC in Ahmedabad

SOLA Principles Pay Attention, Lot of things coming your way.

Leave the Baggage behind.

All Data is from January 1st to August 5th.

Make Notes about thoughts and Inferences, and NOT DATA Details & Way ahead regarding SOLA will be revisited during Team Time.

Be Open minded.

Think of possibilities.

Questions in the end.

AIESEC in Ahmedabad State Of Local Affairs

oGIP

LC Exchange Inferences

Ma & Re is time Consuming

No Matches due to low Quality of EPs

No oGIP Exchange in Ahmedabad since 20 months

No Focused IR Strategy

S & D not aligned

LC Standings 70 64

60 50

50 40 40

40 Achieved Re

30

30

30

30 25

20

10

Target Re

30 25

24 16

10 0

30

17

12 5

Relation to Talent management

Improper OS defined till June 2013

A Proper OS to be Implemented by August end.

Relation to Finance

No Financial Investments made in oGIP so far.

What went wrong Lack of Membership Education.

Lack of Proper OS resulting in lack of Quality membership of oGIP. Low Quality EPs raised.

Improper EP Recruitment.

No Marketing Activities.

Matching Processes not established resulting to no Realization.

No research on Institute Timelines.

Delayed Implementation of Plans.

Way forward Country Partnerships:

Growth wit Asia.

Growth with Big Country Partners [Brazil, Canada, Poland]

Tapping into DA-IICT & other IT Colleges.

Standardization of Process for Optimization.

Partnering with TnP Cells of Engg. Colleges.

Tapping Arts Colleges for ET. Membership Education: Defined Job Roles for members.

Efficient Marketing Strategy.

Proper Documentation & Standard Contracts.

Identifying institute Timelines.

Way forward Raising Quality EPs. Establish IR by Synergizing with Exchange Development.

Right Expectation settings with EPs. Conducting EPICs, OPS & CPS to engage EPs in a Better way.

Operational Training for Members.

Creating Email Templates, EP Promotional Material.

Question s?

oGCDP

AIESEC IndiA ExchangE Stats: 2013 vs 2012

2012 2013

Raise

Match

Realizations

901 1334

339 699

233 621

SO What About Our LC ?

AieseC in Ahmedabad Exchange Stats: 2013 vs 2012

2012 2013

Raise

Match

Realizations

41 55

12 23

10 24

AieseC in Ahmedabad: Five year Progression Realisations 30 25 20 15 10 5 0 2009

2010

2011 Realisations

2012

2013

Inferences Relative growth of 140 % in less than six months.

Best performance of OGX in the last 7 years.

Specialized Unit Model implemented successfully.

However, the delivery rate needs to be more efficient.

The only winners of the Revolution Campaign in JNC 2013 !

You think all that is exciting ?

Targets Vs Achieved

Target Achieved

Raise

Match

Realizations

80 55

47 23

55 24

Inferences Less than 50 % of overall targets met.

Disproportionate contribution of PDPU in terms of RMR. Low Market capitalization.

Ad Hoc market untapped.

Low visibility of oGCDP outside the Specialized Unit of PDPU.

Way Ahead Creation of more Campus Units within the city.

Global Leadership Campaign: To promote more virtual presences of oGCDP. Returned EP Campaigns: Capitalize on experiences of returned EP to promote better market visibility.

External Relations Building: VPs only !!

Question s?

ICX

iGIP

RMR (2012 Vs2013) iGIP 120 100

98 85

80 60

57

40 25 18

20

23

21

20

12

28

25 18

0 Raise

Match 2012 Overall

Realization 2012 Aug 4th

2013

Projections

Inferences We have exceeded the projections of last entire Year.

Growth by Q2 is more than 260%.

Client delivery ratio is very low.

98% of the clients are delivered with at least one Intern.

Process Optimization needs to play a key role which has not been the case yet.

Even though we have shown growth than the entire 2012 still we have quality issues and our IM is not in place.

Better synergy from Marketing and IM Needed.

Way Ahead Better market research.

Product Packaging and Evolution according to sectors.

Synergy with marketing and CIM to ensure process optimization.

Programme delivery efficiency through IR.(XD Synergy) NPS driving growth.

Synergy with BD to drive NEP. ET to be used as tool for growth.

Better CRM tools with synergy of CIM. Better EP tracking to ensure internal marketing and branding.

iGCDP

RMR (2012 Vs2013)

IGCDP 2012 Overall

2013

146 49

125

0

42

27

102

119

146

202

211

303

2012

RAISE

MATCH

REALIZATION

PROJECTIONS

Inferences Poor member education resulting in less growth in first 6 months.

Programme delivery efficiency was not taken into account at all.

Showing negative growth then last year because of lack of leadership in the department.

Raise to Realization ratio is very poor.

No synergy with marketing and CIM to ensure internal branding.

No synergy with BD and Marketing to ensure more and better delivered project.

Nationally aligned projects are not done properly.

Way Ahead More and more sellable projects to be taken forward to ensure financial sustainability.

More sustainable raises.

Better CRM tools.

External branding by Events and Project Reports.

More CSR Partners to ensure sustainability and growth.

IR driving efficiency.

CIM and Marketing to be used as tools for Internal branding and tracking

Question s?

XD

LC RMR [2012 v/s 2013]

Inferences Poor Conversion Rate.

Alarming Decline of iGCDP. Considerable Growth in oGCDP & iGIP. Lack of Education in members.

Low Capitalization of Summer Cycle.

International Relations

Inferences Capitalizing on Country National Partners.

Maximum number of exchanges in AP & MENA Region.

Huge number of iGIP EPs from various different countries from all regions.

CEEDERs hosted CEEDer from China.

CEEDer from Taiwan CEEDer from US. CEEDer from UK.

Quality -NPS

Inferences Lack of NPS knowledge.

Low response rate.

Zero TMP/TLP on Exchange.

Lack EP and intern Engagement.

Improper expectation settings.

Way ahead Process optimization.

Off-peak utilization.

Capitalization of national partnerships.

Operational training and membership development.

TMP/TLP on exchange.

EP-intern engagement.

ILCEPs and CEEDs. NPS knowledge and implementation.

Question s?

TM

TMP –TLP: (2012 vs2013) Chart Title 350 291

300 250 200 150 100

99

88 47

50 0

TMP

TLP 2012

2013

Inferences Proper Implementation of TM Processes.

LC processes aligned to national direction.

TMP TLP Avenues were not utilized properly.

NO TMP-TLP on Exchange.

Poor team tracking and management on system.

Poor Member Retention. (43%) Poor Leadership Pipeline.

Lack of a primary performance management system.

Low NPS & Poor Response Rate

TM as a Function: Negligible LEAD Implementation.

Poor Induction Processes.

Lack of innovations in Membership Development & Engagement activities.

Poor Recruitments.

Lack of Quality Membership.

Growth in iXPs.

Current Membership Status: Full Members: 29 Members on Probation: 50 Members on Alert: 11 Total Membership: 90

Key Projects: August Recruitment Formation of “Talent Support Group” (Board of HR)

Question s?

Marketing

LC Update Year long partnership with L.J. Group of Institutes.

Marketing Partnerships: CafĂŠ unplugged, Cabana, Amore, Get-together, Chocolate room.

LC Updates 450 400

160 400 140

350

140

120

300

100

250 80 200 60

150

40

100

20

50 0

0 TMP/TLP Applicants

2013

OGX Applications

2013

LC UPDATES 1

9

0.9

8

0.8

7

0.7

6

0.6

5

0.5

4

0.4

3

0.3

2

0.2

1

0.1 0

0 No. Of Youth Empowerment Sessions 2013

8

0 External Partnership 2013

LC UPDATES 2.5

3.5 3

3 2

2

2.5 1.5

2 1.5

1 1

1

0.5 0.5 0

0 Print

0

Online 2013

TV

Radio

0 External Forums 2013

Inferences Tracking has improved only for OGX applicants and social media are now tracked. NOT EwA to ELD. Over all conversion ratio of EwA to ELD is low.

However, More focus is required in conversion rate.

Targeted Market Penetration and Quality of the Content has gone up.

Focus of Brand Reputation Building and Initiatives such as Market Research, Feed backing has increased and is being documented.

Way forward Bottom-line of Marketing is getting raise, Hence EwA to ELD is a focus area.

Planning to be done for all programs using the GTCM Model.

Targeted Market Penetration through research and feed backing initiatives and proper data analysis of the same.

More promotional events like YE and GV apart from PDPU. initiating long term partnership with colleges.

ORS Tool to be created to track EwA to ELD. AIESEC-BETA to be initiated post recruitment.

Question s?

CIM

PERFORMANCE UPDATE AIESEC Ahmedabad is currently in Cluster C. Plan for Monthly newsletters to be generated ideally covering 4 areas: LC, Department, Stakeholders, IR is set.

Just 1 newsletter generated in the past six months.

Usage of PODIO for knowledge management has been initiated in our LC. Communication channels such as Facebook group, Google groups and PODIO workspaces are managed as a part of communication.

Generation of feedback forms as a part of analysis for August Recruitment.

Usage of firstname.surname@aiesec.net is strongly driven down in our LC.

BOTTLENECKS Lack of IM - KM Education in the LC. Lack of members working for the Department.

Timelines were not followed.

Hardly any ELD conversion (Tangible Output).

Low PODIO usage.

No process flow maps generated.

No Business Intelligence reports generated .

Lack of Implementation of CIM Policy.

FUTURE PROJECTS CIM Education and Awareness.

Podio as the ONLY Knowledge Management Tool apart from Filing.

AIESEC Ahmedabad documentary.

Performance Management Tool. (Synergy: TM) Process Optimization Tool. (Synergy: XD) Internal and External Communication through regular Newsletters, wikis, conversation forums etc.

Right membership in the Department from apt backgrounds (IT, Computers, Data Analyst etc.)

Question s?

BD

Lc status Year Target: Rs.7,40,000/2 Global Villages Done.

Rs.10,000 raised.

1 NEP Realization.

1 Joint Board [EB-BoA] Meeting Done.

1 External Event Tie up (Startup Weekend Ahmedabad, February).

2 Alumni Clients (New Accounts).

3 Alumni First Thursdays organized.

INFERENCES The Department is Nationally Aligned.

Not many events in the First 6 months.

CRM process non implementation.

Alumni not capitalised.

UPCOMING EVENTS Stakeholder’s Dinner (16th September 2013) Ahmedabad Youth To Business (Last Week of October,2013) Balakalakaar (January,2014)

Question s?