AICI Global July 2016

AICI GL BAL T E C H T O N I C S

I S S U E

THE NEW FRONTIER OF ETIQUETTE

STYLE APPS HAVE ARRIVED FASHIONABLY TECH MEMBER SPOTLIGHT:

ILANA BERENHOLC

JULY 2016

EDITOR’S NOTE 2016

AICI BOARD OF DIRECTORS President – Jane Seaman, AICI CIP Secretary – Susan Hesselgrave, AICI CIC Treasurer – Chris Fulkerson, AICI CIP, FFS VP Certification – Joanne Rae, AICI CIP VP Education – Dr. Hyeri Kim, AICI CIP VP Business Development – Lucy Liang, AICI CIP VP Marketing – Coca Sevilla, AICI CIP VP Human Resources – Lilian Bustamante, AICI CIP Executive Director – Eric Ewald, CAE Assistant Executive Director – Gigi Jaber

AICI HEADQUARTERS 1000 Westgate Drive, Ste. 252 St. Paul, MN 55114-1067 Phone: 651-290-7468 Fax: 651-290-2266 www.AICI.org

Comments about the magazine? editor@aici.org

Techtonics. What in the world does that word mean? It sounds the same, but it’s not “tectonics.”

In geology, tectonics refers to large-scale processes affecting the structure of the earth’s crust. Under the earth’s surface, tectonic plates push and slide, mountains are born and oceans die. It happens very slowly in human terms, but the effects are world changing.

Techtonics is something else entirely, but no less significant to human existence. It is so new, I had to mint a word for it. So you, my fellow AICI professionals, are reading it here first: “techtonics” is the structural influence of technology on the human experience.

“TECHTONICS” IS THE STRUCTURAL INFLUENCE OF TECHNOLOGY ON THE HUMAN EXPERIENCE. Technology is changing how our brains work, how we perceive the world and how we interact with each other. As the research on neuroplasticity has advanced, we now understand that our technology is rewiring our brains. Techtonics, I propose, is the evolving map of the force and effects of that influence.

So what does that have to do with the image profession? Everything.

As image consultants, we are “humanologists.” We specialize in human perceptions, behavior, and interactions. Appearance.

Behavior. Communications. Technology is exerting a tremendous force on all of these aspects of the human experience. Techtonics is reshaping society. And it is happening very rapidly. No wonder it feels like we are all scrambling to keep up.

Yet we cannot stay in the 20th century when our profession was born. We need to be aware and adapt, or we risk becoming as irrelevant as the salon chair hair-dryer of the 1950s.

In these few pages, we offer only a glimpse of how techtonics is impacting our lives. I hope you are intrigued. I would love to hear your thoughts. Please share them with me at editor@aici.org. I am looking forward to seeing how we as a profession respond and adapt to these forces.

Susan Hesselgrave, AICI CIC Editor in Chief

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PUBLICATION CREDITS

Issue 15 EDITOR IN CHIEF Susan Hesselgrave, AICI CIC

VP MARKETING Coca Sevilla, AICI CIP

ASSOCIATE EDITORS Donna Cameron Shaunda Durham-Thompson Zakiya Mills-Francois Stefania Rolandelli Joan Van Allen Thea Wood, AICI CIC

FEATURED CONTRIBUTORS Donna Cameron Danean Gallaher Susan Hesselgrave, AICI CIC Lynne Marks, AICI CIM Cindy Ann Peterson, AICI CIC

Joanne Rae, AICI CIP Jane Seaman, AICI CIP Coca Sevilla, AICI CIP Carolina D. Tan, AICI CIC Thea Wood, AICI CIC

PROOFREADERS Bernie Burson, AICI CIC Chelsea Loper

LAYOUT Limb Design AICI GLOBAL is produced quarterly by Association of Image Consultants International, a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants.

AICI GLOBAL promotes AICI’s ideas, activities, interests and goals to its members. Responsibility is not assumed for the opinions of writers or other articles. AICI GLOBAL does not endorse or guarantee the products and services it advertises.

2016© Association of Image Consultants International. All rights reserved.

No part of this online publication may be duplicated or reproduced without permission from the publisher. While every effort is made to ensure accuracy of information included in the magazine at the time of publication, the publisher shall not be liable for damages arising from errors or omissions.

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BUSINESS Style Apps Have Arrived.................................... 8

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FEATURE The New Frontier of Etiquette ....................... 11 This Is Your Brain on Media ........................... 12 Incivility Hits a New Generation..................... 14

Inside This Issue

PRESIDENT’S LETTER................................. 7

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MASTER INSIGHTS New Media and Image..................................... 16

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STYLE Fashionably Tech............................................. 18

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BETWEEN US Member Spotlight: Ilana Berenholc................. 22 Second Chance at Certification....................... 26 Four New AICI Chapters................................. 27 2016 Academic Membership Tour................... 28 Taipei City Circle’s Fashion Event................... 30 Reflections from a Chapter President.............. 31 Brazil Chapter’s First International Seminar................................. 32 Shanghai Chapter’s Education Day.................. 34 Announcing “The Face” of AICI’s Authentic Beauty Uncompromised............ 36 Upcoming Events............................................ 39

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his June 30th saw the end of another year for AICI, marking so many wonderful achievements, none of which could have been achieved without the volunteer hours of a multitude of dedicated AICI members.

As a new AICI year begins, we say goodbye to some of our incredible international board members who have contributed to our success: Imogen Lamport, AICI CIP, who implemented our Preferred Partner Program and played a key role in achieving our highest conference sponsorship revenue to date; Keiko Nagao, AICI CIC, for successfully bringing high standards of education to our members, in more languages than ever before; Melissa Sugulas, AICI CIC, who contributed to the increase in members, new chapters and a new interactive membership welcome packet. It has been an honor and a pleasure to have the opportunity to work with these extraordinary women.

LETTER FROM THE PRESIDENT “MY PROMISE IS I WILL CONTINUE TO WORK DILIGENTLY TO PROMOTE GLOBAL AWARENESS THAT AICI IS HOME TO THE HIGHEST QUALIFIED IMAGE PROFESSIONALS IN THE WORLD, AND THAT WE ARE A STRONG VOICE IN THE WORLD OF IMAGE.”

As of July 1st, we welcome our new international board members, each willing to dedicate their time to our continued success: President Elect, Riet de Vlieger, AICI CIP; Secretary, Susan Hesselgrave, AICI CIC; Vice President Conference, Cecilia Stoeckicht, AICI CIP; Vice President Business Development, Lucy Yan Liang, AICI CIP; Vice President Human Resources, Lilian Bustamante, AICI CIP; and Vice President Education, Dr. Hyeri Kim, AICI CIP. [Read more about them in our April issue.]

What a year it’s been! We’ve seen amazing growth in global membership, including eight new AICI Academic Members. In AICI Certification, we’ve achieved the highest number of successful candidates passing the CIC test globally, a huge increase in CIP portfolio applications, and another CIM, with three more CIM candidates in process. The CIC exam has been updated and will launch this summer with state of the art translation. Thanks to record registrations and sponsorship, the 2015 AICI Global Conference was a huge success, with an added bonus of a small profit, I might add! We had a successful launch of our Authentic Beauty unCompromised campaign. Our website was again enhanced and is now mobile friendly, and we’ve seen a huge increase in our social media following, as well as celebrating the growing readership of our AICI GLOBAL magazine. None of this would have been possible without the support of the incredible team at Ewald Consulting.

These are just a few of our achievements over the past 12 months.

As I look back on the past year and all we’ve achieved, I am so proud to be part of AICI. My promise is I will continue to work diligently to promote global awareness that AICI is home to the highest qualified image professionals in the world, and that we are a strong voice in the world of image.

SEE YOU IN MEXICO CITY, JANE The Association of Image Consultants International | 7

BUSINESS FEATURE

INNOVATIONS

STYLE APPS HAVE ARRIVED

BY DONNA CAMERON

S

tyle? There’s an app for that. If Ann Reinten, AICI CIP, of Image Innovators has her way, her newest brainchild, PrêtàStyler, will become the style guidance and shopping solution that’s available on every mobile device and within reach of every wallet.

around the world. Prices can be lower, as a supplier has lower overhead compared with stocking and staffing a brick and mortar store. There is no waiting in checkout lines, and items are delivered to the customer’s door.

Online shopping has been around (for those who could access it) since the 1980s. In 2015, clothing became the number one highest online sales category for the first time.

What’s missing from this online experience is professional style advice.

There are numerous reasons to shop for clothing online. Available 24/7, a customer can “window shop” in the privacy of their own home. They can check out garments they might be too bashful to shop for in public. They can access items from many places

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AN EMPHASIS ON STYLE In theory, when shopping in brick and mortar stores and speaking directly with sales staff, it is expected they will impart information about the product range as well as provide honest, professional advice as to whether a garment suits the customer. But sales staff working on commission may have different motivation

for the “advice” they offer. The primary goal is selling something to that customer before they walk out the door. In fact, many people see this as a distinct advantage to online shopping—no pushy salesperson influencing their judgment.

Several online solutions have been developed to assist customers in finding what they’re looking for.

Hue and Stripe (featured in our April 2016 issue) and The Dress Spot are adept at finding particular types of garments, or garments in specific colors. And if a customer completes a series of online questions, online retailer birdsnest provides a questionnaire for customers, a self-assessment of their body and personality type, which then customizes their shopping search.

But while these online solutions facilitate and personalize online clothes shopping for customers, they do not teach them personal style in any depth. Enter PrêtàStyler.

Reinten’s vision for PrêtàStyler is to transform it from a personally curated online fashion mall

to a styling platform that also offers a shopping solution. That evolution is now underway. Her future product plan is to provide guidance based on personal preferences and personal style expression, along with the current self-assessment, to enhance the customer experience. Styling tips and garment insights provided for every garment will appear in the member’s personalized mall.

Customers thus will understand the garment’s suitability rating, along with suggestions on how to wear particular garments in order to emphasize or deemphasize their personal attributes.

However the most significant planned feature of the style platform is the ongoing education of PrêtàStyler members in personal style. Through continued use, gamification, on-demand webinars, and the personalized styling notes and weekly features, site members can build up a substantial knowledge of personal style at their convenience.

NO EASY APP Reinten is no stranger to innovation.

My Private Stylist was her first computer-assisted style program, used by many image consultants.

Next, she launched Men of Style.

In 2010, she was awarded AICI’s IMMIE (Image Makers Merit of Industry Excellence) for Innovation.

Development of PrêtàStyler has been challenging. This project has been a significant undertaking for Image Innovators. Initial scoping began in 2010 and work began on the first iteration, which was a personalized shopping mall. In mid2014, the next platform was built and renamed PrêtàStyler. By late 2015, it became apparent that the best direction for the product was to shift focus to become a styling platform that offers a shopping solution. 2016 has been a year of additional research and design, as well as building the new site.

Rollout of the platform is expected to take about a year, beginning in late 2016.

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There are currently 23 people working on the project. Key technical roles include business strategy, marketing, search engine optimization, server and platform management, finance, graphic design, project leadership, programming, and garment assessors, as well as Reinten herself as the creative director.

“We now live in a ‘microwave society.’

People have become used to ‘popping something in’ and expecting an immediate result.”– ANN REINTEN, AICI CIP

Technical expertise aside, Reinten stresses there is little point in creating a product if there is no market for it. Therefore, Image Innovators and their team of technicians have invested in preliminary user research and are still undertaking extensive user testing. Two rounds of inhouse focus groups were canvassed on their opinions of the product concept and functionality, and 400 beta testers are currently using the product. The company will engage another set of beta testers in August 2016.

As image consultants, it is inevitable that over the coming years we will be working with clients who

have grown up reaching for technology first. To quote Reinten, “We now live in a ‘microwave society.’ People have become used to ‘popping something in’ and expecting an immediate result.”

In this brave new world of technology, the role of the image consultant will change. Whether we welcome this change or not, one thing is for certain – as with film, architecture, graphic design and numerous other industries - technology will revolutionize the way we work with our clients.

DONNA CAMERON is the co-founder of Body Map wellbeing + style strategies, along with her sister, Dr. Nadine Cameron. Current president of the AICI Melbourne Chapter in Australia, she also serves as associate editor for AICI GLOBAL

FEATURE

CONSTANTLY CONNECTED:

THE NEW FRONTIER OF ETIQUETTE

BY CAROLINA D. TAN, AICI CIC

“B

eing in touch” used to refer to human connections on a physical level: paper and ink letters, telephone calls, and in person conversations. Times have changed!

Technology and electronic communications have made telecommuting, instant “chat” sessions, and online collaborative workspaces the new normal for business communications. With the global economy hooked on technology, communication happens 24/7.

What impact does this have on human interactions?

When does text and phone multi-tasking transition from efficient to rude? When is it proper for social networking friends to ask each other to meet up in real life? Are new innovations in technology allowing people to behave badly in ways they would never do in person? The obsession with digital devices — whether these are smartphones, tablets or laptops — is a roundthe-clock thing. Negative personal consequences can include: • Decreased attention threshold • Loss of personal connection • A sense of being invisible or anonymous, which can result in increased lying, a blurring of the boundary between professional and personal life, and the danger of sharing more information than one should with others.

In the past, soft skills were measured by how well a person managed his/her relationships — family,

friends, co-workers, customers and others. Now, to borrow a phrase from Facebook, “it’s complicated!”

How we manage our social media presence and communication devices has an immediate impact on our relationships and how we are perceived.

It is common nowadays to witness etiquette breaches involving modern technology. For example, smartphones are having a huge impact on social behavior. Rude behaviors have become customary: leaving one’s cellphone in audible mode (with “fancy” ringtones), walking around talking aloud to an invisible audience using a hands-free device/earpiece, texting while in an in-person conversation, constantly checking the smartphone during a meeting or social occasion, and broadcasting a private conversation in a public setting by using the speakerphone setting. It is not uncommon now to see signs at cash registers asking customers to not use their phone while placing orders!

As image consultants, assisting our clients in understanding the social implications of technology use, and advising them in how to use it wisely, without damaging their professional image or personal presence, is now a key component of our coaching services.

CAROLINA D. TAN, AICI CIC, is the president of ENHANCE YOUR IMAGE and an IITTI Associate. She is a member of the AICI Philippines Chapter.

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FEATURE

THIS IS YOUR BRAIN ON MEDIA

BY SUSAN HESSELGRAVE, AICI CIC

HEALTH ALERT! SYMPTOMS INCLUDE: • A loss of the ability for sustained, focused attention • M emory problems (short and long term) • I ncreased distractibility • D ecreased learning ability (individuals and groups) • H arm to personal relationships • Decreased work productivity

• I ncreased physical danger (walking into traffic, increase in falls among elderly, inattention to surroundings/assault) • I ncreased chronic stress, depression and social anxiety (Source: 10 Real Risks of Multitasking, to Mind and Body, by Guy Winch, Ph.D., Psychology Today, June 22, 2016.)

THE LOSS OF THE POWER OF ATTENTION In her 2015 book, Reclaiming Conversation: The Power of Talk in a Digital Age, Sherry Turkle, the Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology at MIT, explores the dynamic between technology use and the neuroplasticity of the human brain.

Multitasking, that requirement that now shows up in practically every job description, is hobbling our ability to think and create. Attention, she warns, “is not a skill we learn for one domain. When you train your brain to multitask as your basic approach — when

12 | July 2016 magazine

you embrace hyper attention — you won’t be able to focus even when you want to.”

And as laid out in the research examined by Pulitzer Prize finalist Nicholas Carr in The Shallows: What the Internet Is Doing to Our Brains, (2011), the effect of these changes in our brains is addictive. What our brain is shaped to do, it prefers and seeks out. More information=less attention=less critical thinking and creativity. Our brain becomes endlessly “hungry” for distraction. We can’t unplug.

Further, Turkle and others point out that this affects all individuals in a group, not just the person texting or surfing the web. “[T]he harm that multitasking does is contagious. We’ve seen that someone multitasking on a laptop distracts everyone around the machine, not just the person using it.”

THE DEGRADATION OF SOCIAL BEHAVIOR “We’ve seen that not only do multitaskers have trouble deciding how to organize their time, but over time, they ‘forget’ how to read human emotions.” (Turkle, p. 213) Perhaps of even more dire consequence are the side effects technology is having on our social fabric. This is of particular importance in our work as image consultants, because image is profoundly social and so much more than appearance. Technology is impairing social behavior and communication in troubling ways.

Media bullying/shaming certainly didn’t start with social media. But social media has normalized it and made it available to everyone, both as perpetrator and as victim (see Retro Report’s The Outrage Machine).

Increasingly, the phrase we should invoke, both for ourselves and our clients, is “Caution. Technology use can be harmful to your health.” This encompasses our mental competence, our social happiness and our physical well-being.

Turkle admonishes: “Remember the power of your phone. It’s not an accessory. It’s a psychologically potent device that changes not just what you do but who you are. …The mere presence of a phone signals that your attention is divided, even if you don’t intend it to be. It will limit the conversation in many ways: how you’ll listen, what will be discussed, the degree of connection you’ll feel. Rich conversations have difficulty competing with even a silent phone.”

“The mere presence of a phone signals that your attention is divided, even if you don’t intend it to be. It will limit the conversation in many ways: how you’ll listen, what will be discussed, the degree of connection you’ll feel.” – SHERRY TURKLE

The newly minted term for this is technoference. “Studies show that the mere presence of a phone on the table (even a phone turned off) changes what people talk about. If we think we might be interrupted, we keep conversations light, on topics of little controversy or consequence. And conversations with phones on the landscape block empathic connection. If two people are speaking and there is a phone on a nearby desk, each feels less connected to the other than when there is no phone present. Even a silent phone disconnects us.” (Turkle, p. 21) There is now neurological evidence that suggests that the “cyber” component of cyber-bullying is a crucial factor. “We have learned that people who would never allow themselves to be bullies in person feel free to be aggressive and vulgar online… . [W]hen we communicate on screens, we experience a kind of disinhibition.” (Turkle, p. 166)

ADDITIONAL RESOURCE Are We All Becoming Pavlov’s Dogs?, Psychology Today, June 11, 2016, Larry Rosen, Ph.D. Dr. Rosen outlines the consequences of smartphone “addiction” on behavior, and suggests methods for repairing our technology habits, and thus restoring our brains to healthier patterns.

SUSAN HESSELGRAVE, AICI CIC, is an independent image consultant based in Seattle, Washington. She serves as editor in chief for AICI GLOBAL, and is currently writing a book exploring the intersection of values, identity and personal style.

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FEATURE

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

INCIVILITY HITS A NEW GENERATION

BY CINDY ANN PETERSON, AICI CIC

“Many managers would say that incivility is wrong, but not all recognize that it has tangible costs. Targets of incivility often punish their offenders and the organization, although most hide or bury their feelings and don’t necessarily think of their actions as revenge.” – PORATH, CHRISTINE AND CHRISTINE PEARSON, “THE PRICE OF INCIVILITY,” HARVARD BUSINESS REVIEW, JAN-FEB 2013

I

ncivility on college campuses today is pervasive, and millennials and Gen Z today are taking action to combat this behavior. The image industry can help with resources and coaching to guide them in navigating the conflicts that arise between technology use and etiquette.

Students know that the purpose of a college education is to prepare for a successful future in the vocation of their choice. Part of that preparation includes norms of professional behavior that will help them demonstrate professionalism and succeed in the workplace.

According to a 2013 Harvard Business Review article “The Price of Incivility,” 98% of workers surveyed over the past 14 years reported that they had experienced

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uncivil behavior on the job. Incivility actually has tangible consequences that affect an organization’s bottom line. For example: • 48% intentionally decreased their work effort • 47% intentionally decreased the time spent at work • 66% said that their performance declined • 78% said that their commitment to the organization declined.

Other studies show that workers will generally choose a more congenial colleague over one who may be more capable, but difficult to work with. The “likeability bias” is alive and well, and in full force.

Students are becoming more cognizant of the fact that, while

college is often their first taste of freedom and independence, it is also the crucible in which to burnish not only their academic credentials, but also their professional patterns of behavior, which will support (or haunt) them throughout their career.

CINDY ANN PETERSON, AICI CIC, is VP Communications of Image Impact International, a global nonprofit community of trainers. She is co-author of The Power of Civility: Top Experts Reveal the Secrets to Social Capital. Contact her at cap@cindyannpeterson.com.

MASTER INSIGHTS

NEW MEDIA

AND IMAGE

BY LYNNE MARKS, AICI CIM

AICI CERTIFIED IMAGE MASTER LYNNE MARKS is President of London Image Institute. She is co-author of The Perfect Fit: How to Start an Image Consulting Business and author of Skinny Bits: Wisdom for a Flourishing Image Business. She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award.

M

edia technology in the image consulting world has never been as important or as useful as it is today. There are a myriad of tools and channels with which to educate and engage

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our target markets with intention, integrity, and style. One downside to this, and possibly the biggest reason to master media technology in your practice, is that at any moment of the day and night

someone may be evaluating you based on what is available online.

As image consultants, we must always prepare ourselves, and our clients, for this close-up and personal fishbowl world.

So, let’s begin by asking ourselves, “What’s my social media style?”

The most expansive medium where we can manage our image online is through social media. While our professional presence in person is relayed in milliseconds by tiny messages projected by our appearance, gestures, posture, stance, facial expressions, the way we speak, act, and connect, our presence online is more static and will count as the only impression for a wide audience, so make it count! Crafting and managing your online persona is more vital than ever.

In a world where interviews are clinched by video, buying decisions are made by scouring through a website, and speed dating relies on the first impression, it’s imperative to be in control of our own presence online. Politicians are compelled to be talkshow entertainers to outdo the last outrageous message. Has the new public language: “rude and obnoxious” replaced “gracious” and “credible”? Not in my world.

Image consulting has found a new cause to take on: how do we steer the message we want to send to the world? Let’s cover just a few areas.

VIDEO Video messages need to be professionally fun and reflect our own values and what’s important to us.

So a scarf-tying video in front of dirty dishes in the kitchen sink isn’t going to represent beauty and education; a makeover in a bedroom is authentically teenage and youthful but lacks a polished touch. (I’ve seen both.) Practice in front of the camera until you are fluent and eloquent. My first video was so bad I needed 32 takes to get it right!

While our professional presence in person is relayed in milliseconds by tiny messages projected by our appearance, gestures, posture, stance, facial expressions, the way we speak, act, and connect, our presence online is more static and will count as the only impression for a wide audience, so make it count!

SOCIAL MEDIA Your personal persona and your online persona should intentionally project the same style. The graphics, colors, verbal and written messages, image, and layout should match your personal story.

Is your social media image appropriate to the message you plan to project? Dig deep and find out what matters to you. Social media is about engaging an audience, not directly selling your services, which is a turn-off. What is the subtext of your online presence?

TELEVISION Keep the message to three memorable points. Television and video are essentially twodimensional media and we are talking heads. Viewers take in information in sound bites, so keep it succinct and use visuals. Dress in a strong silhouette that enhances your shape, in your most zingy colors (not black or white), a hairstyle that softens your facial features and a light polished makeup with a high definition foundation. (The HD camera reveals all flaws!)

Today’s media technology will help image consulting spread the word, especially to many countries where we are a best kept secret or viewed as “fluffy.” Taking advantage of these tools in our pockets will not only help promote image consulting as an industry, but will elevate countless businessmen and women throughout the globe to become the best business owners, managers and leaders possible.

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Photo Courtesy Stelle Audio

STYLE

TRENDING:

FASHIONABLY TECH

BY THEA WOOD, AICI CIC

I

f Coco Chanel were alive today, she would most likely be a leader in wearable technology. She believed in practicality, comfort, and style all rolled into one.

If you look at today’s trends in wearable technology, it’s all of that and more.

entertainment. Here are a few wearable tech products that showcase how modern technology and the fashion industry are integrating.

By definition, technology is “the use of scientific knowledge to solve practical problems, especially in industry and commerce.” Why not solve problems and look fashionable doing it? Think of what may have been the first wearable technology: eyeglasses. Traced back to 13th century Italy, an unknown inventor created handheld (sometimes balanced on the nose) lenses that became popular with monks and scholars. By the 1700’s, styling evolved for various reasons, including compatibility with wigs, and hands-free convenience with the addition of side pieces that rested over the ears. See the Museum Of Vision for a full history.

Launched in 2007, Fitbit designs products that fit seamlessly into your life so that you can achieve your health and fitness goals. Fitbit offers nine designs for women and men (including a Tory Burch original). The device tracks your exercise programs, heart rate, and sleeping patterns, and allows you to “compete” with other users as added incentive.

Fast-forward to the 21st century, and the technologymeets-fashion trend explodes. Most applications are health-related, but others are purely for aesthetics or

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FITBIT

THINX Miki Agrawal created THINX “period-proof” underwear to take the taboo (and embarrassing accidents) out of menstruation. The material is moisture-wicking, antimicrobial, absorbent, and leak-resistant. The panties are washable and reusable, so they’re environmentally friendly. And the marketing videos are entertaining and very eye-opening.

Photo Courtesy Thinx.com

By definition, technology is “the use of scientific knowledge to solve practical problems, especially in industry and commerce.”

Why not solve problems and look fashionable doing it? Most applications are health-related, but others are purely for aesthetics or entertainment.

VANDERWAALS If you’re tired of changing out your handbag to match your outfit of the day (#OOTD), investing in a VanDerWaals handbag may be the answer. Open the phone application and choose a color from a photo, color wheels, or custom pre-set colors.

RINGLY Ringly is made for women who want to stay on top of important notifications in a subtle, even discreet, way.

These stylish rings and bracelets vibrate and/or display colors that coincide with the notifications you choose through the Ringly application. From step-tracking, to texts, to 100 other compatible software notifications, your smart jewelry will alert you.

seconds and a loud alarm sound while the device sends distress texts to your emergency contacts.

STELLÉ AUDIO This dazzling clutch from Stellé Audio is a far cry from the boom boxes of the 1980s. Carry your keys, cash, and lipstick in your portable, Bluetooth-enabled stereo speaker and speakerphone; it also charges any USB device. No matter where you go, you bring the party with you.

ATHOS An apparel line designed for the dedicated athlete, the full Athos suit embeds 26 sensors that measure your muscle performance and heart rate. It’s also made of a wicking compression material that keeps you dry and reduces muscle fatigue.

ROAR FOR GOOD About the size of a quarter, Athena (from ROAR for Good) acts as your own safety whistle in dangerous situations. Simply hold down the button for three

THEA WOOD, AICI CIC, MBA, is the co-founder of SheSpark (a digital magazine for women over 40), author of Socially Smart and Savvy, and an image consultant based in Austin, Texas.

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T H E I N S T I T U T E S AT

CHAPMAN THE BRAND INSTITUTE

THE INDUSTRY'S ONLY CERTIFYING BRAND INSTITUTE

The Brand Institute at Chapman provides intensive education in Brand Management leading to certification as a Brand Consultant. As a Chapman Certified Brand Consultant, you will be prepared to work with individual and corporate clients to develop recognizable and winning brands.

THE BRAND INSTITUTE CURRICULUM INCLUDES: Brand Discovery • Brand Identity Establishment • Brand Design Brand Deployment • Brand Integrity • Brand Maintenance Let’s Get to Work—How to Succeed in Business

Earning my Brand and Image certification at Chapman “Institutes gave me the competitive edge to attain the prestigious position of Women’s Sale’s Manager at Dolce & Gabbana’s Global Flagship Store on Fifth Avenue in New York City. I’ve succeeded in this role because of the credibility and education in Brand and Image principles I received through the Institutes’ elite programs. With enthusiasm, I highly recommend the Brand and Image Institutes at Chapman.

- Lindsey Neduchin , Sales Manager,

Dolce & Gabbana, New York City, USA

”

THE IMAGE

INSTITUTE As a Chapman Certified Image Consultant, you will be prepared to work with individuals, companies, and organizations seeking to refine their images to have a greater influence on others and in the marketplace.

THE IMAGE INSTITUTE CURRICULUM INCLUDES: Personal and Professional Image Management Wardrobe and Dress for Men and Women • Grooming Verbal Communication • Color Evaluation Nonverbal Communication • Etiquette and Protocol Image Integrity • Live Client Practicum Let’s Get to Work—How to Succeed in Business

THE LEADER IN BRAND AND IMAGE EDUCATION THE INSTITUTES AT CHAPMAN PROVIDE CERTIFICATE EDUCATION FOR ONE ALL-INCLUSIVE FEE TUITION • FOOD AND LODGING • LOCAL TRANSPORTATION

WWW.CHAPMAN-INTERNATIONAL.COM

BETH Y. STRANGE, DIRECTOR AICI CIP, CBA

NEW! VIDEO BETWEEN US OPTION!

ADVERTISE YOUR PRODUCTS & SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL. OUR READERS ARE LOOKING FOR: Color Systems Body Styling Training Industry-Related Books & Magazines Multi-level and Network Marketing Opportunities Business Tools Continuing Education Units for AICI certification Health and Beauty Products Professional Development Workshops & Webinars Hotel & Travel Services Website Design and Support Career Coaches Sales Tools Clothing & Accessories CONTACT GIGI JABER AT ADVERTISING@AICI.ORG FOR CURRENT AD RATES AND DEADLINES. NEXT ISSUE: OCTOBER 2016

AICI GL BAL AICI GL BAL AICI GL BAL U N C O N V E N T I O N A L

I S S U E

S U S TA I N A B I L I T Y

I S S U E

FEEL GOOD FASHION

THE WOMAN INSIDE

V I S I O N

I S S U E

MASTER INSIGHTS

IMAGE AND

AUTHENTIC BEAUTY

EATING DISORDERS

SUSTAIN YOUR

PSYCHOLOGY OF STYLE

STYLE UP

UNCOMPROMISED

SUCCESS

MEMBER SPOTLIGHT:

PATRICK CHUN

WITH UPCYCLING

MEMBER SPOTLIGHT: CALEELA McENIERY

FIVE STRATEGIES FOR BECOMING REAL

MEMBER SPOTLIGHT: APRIL 2016

SUE DONNELLY

JANUARY 2016

OCTOBER 2015

BETWEEN US

MEMBER SPOTLIGHT:

ILANA BERENHOLC, AICI CIC

BY SUSAN HESSELGRAVE, AICI CIC

Many of us would tremble at the leaps Ilana Berenholc, AICI CIC, has made from one culture to another, reinventing her life and her work at each step. Originally from Brazil, she now calls Israel home. Half a world away, thanks to technology, we were able to “sit down and chat” via email.

SH: ILANA, HOW DID YOU GET STARTED IN IMAGE CONSULTING? IB: I’m not the kind of person who knew who she wanted to be since childhood. So when I had to choose a career at the age of 17, my choice was advertising, as I always liked communication and creativity. However, the moment I entered university, it was clear to me that my fellow students, some of whom are well-known in the field today, were born to do this, and I was not!

22 | July 2016 magazine

Fortunately in that same year, my aunt reconnected with a longtime friend, Marlene Tarbill, from the U.S.A. Marlene was visiting in Brazil and offered my aunt a color analysis. My mother was very interested and scheduled a session – and I decided to go with her.

That was the day that changed my life and defined my career. The moment I saw her working with all those colors I felt a kind of energy I had never felt before and I was sure that I had found what I wanted to do for the rest of my life.

As soon as I got home, I called Marlene and asked her if she could take me on as an intern. And she said yes!

For a couple of years, I would accompany her when she was in Brazil. Then in 1994, I travelled to the U.S.A. to train, and officially started working in this field. I was 23 years old.

SH: DID YOU HAVE ANY SURPRISES AS YOU BUILT YOUR BUSINESS? IB: No surprises! I started really young and was one of the pioneers in this field in Brazil.

There were no local role models to follow and the Internet was not widely available then. I had to build the business from scratch and I think that has helped me shape who I am in business. I have always used a lot of intuition and a “just do it” philosophy.

SH: YOU LIVED IN BRAZIL, AND NOW LIVE IN ISRAEL. HOW DID YOU MAKE THE TRANSITION?

THAT IMPACT YOUR WORK? HOW HAS THE MOVE IMPACTED YOU PERSONALLY? IB: Brazil and Israel have different values regarding image management. Brazilians value and invest much more in it than do Israelis. Here in Israel, what matters is who you are and what significant things you have accomplished, with the expectation that one shouldn’t worry much about their image. I see this view is changing, but I think it is still going to take some time for Israelis to be willing to invest in hiring image consultants.

“When you leave your culture and are presented with a new one, you receive this amazing gift of understanding who you are in the world, what your values are, and you are given the chance of adopting new ways of being. You expand yourself, and by doing so, the way you see people and things changes. It is as if your universe has doubled in size.”

IB: Today, I work mainly in Brazil and Spain and occasionally in Israel. Just after I moved to Israel, I met Tami Lancut-Leibovitz, a key leader in the industry in Israel, at AICI’s 2010 Global Conference in Vancouver, Canada. Following the conference, we met in Tel Aviv and she invited me to join her as a trainer in her programs.

This was my entry into the Israeli market and was a huge opportunity for me. Not only did I have to quickly improve my Hebrew (I would ask my Israeli husband to teach me the words I needed the night before class and would carry a piece of paper with me!), I also learned a lot about the cultural differences. And they are huge!

SH: WHAT DIFFERENCES IN CLIENT NEEDS AND CULTURAL EXPECTATIONS HAVE YOU DISCOVERED

Moving here has had an enormous impact on me. As Anais Nin wrote, “We don’t see things as they are, we see them as we are.” The experience of living in a different culture, especially this one that is so rich and diverse, has transformed me.

When you leave your culture and are presented with a new one, you receive this amazing gift of understanding who you are in the world, what your values are, and you are given the chance of adopting new ways of being. You expand yourself, and by doing so, the way you see people and things changes. It is as if your universe has doubled in size.

For those of us who work with people, expanding our ways of seeing things is fundamental, especially in this fast-changing world where values and conventions are constantly being questioned, not only for individuals, but also for corporations.

I moved from São Paulo, the third largest city in the world, to a city of 120,000 inhabitants. From a cosmopolitan city to a small town by the sea. And I try to enjoy it the best I can. I’ve learned to slow down and I now live a much simpler life, with morning walks along the beach. It’s much less stress and I love it.

The Association of Image Consultants International | 23

SH: WHAT DIFFICULTIES HAVE YOU FACED IN MAINTAINING A “LONG-DISTANCE RELATIONSHIP” WITH YOUR WORK IN BRAZIL? IB: When I moved to Israel in 2009, everyone thought I was crazy, as I had an established business in Brazil.

Seven years later, I am happy to say that I have been able to maintain my position in the market there and have also expanded my business to new areas.

In the first three years, I would frequently travel to Brazil for work, but in 2012 my son was born. Family life is now a priority, so I’ve become much more selective in the kind of work I want to do. I am choosing quality and new challenges over quantity. I now focus on working with corporations and executives, as well as image training.

In this process, technology has become one of my biggest allies. I do a lot of work virtually. I train and mentor image consultants and coach clients through the internet. Nowadays people are used to it and see this as a normal way of working and communicating. I travel to Brazil 3 or 4 times a year.

SH: WHAT HAVE YOU DONE IN YOUR BUSINESS THAT HAS REALLY MADE A POSITIVE DIFFERENCE IN YOUR SUCCESS? IB: Constantly recreating the work I do. Embracing new things and letting go of what was not my truth anymore has always moved me forward. I always like to ask myself, “Is this the only possible way of doing things? Or is there something else I could be doing instead? Does my truth lie here?”

I am very curious. I love to read about different subjects and see how they connect with the work I do – even things that don’t seem to connect at a first glance.

This has helped me create new services and build new and innovative programs. I also pay a lot of attention to my personal energy when I am working. If I notice that something that I do begins to drain my energy, I know it’s time to stop.

Lately, what I am really proud of is the development of my method of working with clients, called ID.INT™. It combines all my experience with image consulting and personal branding. But however satisfied I am with my accomplishments, the question, “What’s next?” still lies inside of me.

24 | July 2016 magazine

Image Consultants “ Take the next step and become a…

Certified Executive Presence System Coach.”

Develop the skills to train corporate clients at every level from C-Suite to New Professionals.

5-Day Certification Program for Individuals August 22 - 26, 2016 Toronto, Canada Learn more: Visit corporateclassinc.com info@corporateclassinc.com 1.416.967.1221

Mirella Zanatta AICI CIP President AICI Canada Chapter Associate Director, Corporate Class Inc.

BETWEEN US

AICI CIC CANDIDATES:

SECOND CHANCE AT CERTIFICATION

BY JOANNE RAE, AICI CIP, VP CERTIFICATION

T

he Certification Committee and the International Board of Directors are offering a second chance to recent AIC CIC candidates to retake the AICI CIC Exam at a reduced rate.

Retest candidates will be taking the new revised version of the

CIC Exam, which will be available starting in July 2016.

WHEN: Retest period is July 31, 2016 to December 15, 2016.

WHO: All candidates who have attempted the AICI CIC exam since January 2015 in any of these versions: English, English as a Second Language, Simplified Chinese, Spanish, and Japanese.

HOW: LOP (Live Online Proctored Version); or in a location where the exam is being offered in paper and pencil.

COST: $75 (US), plus resubmission of the Candidate’s portfolio.

REGISTER TO RETAKE THIS EXAM BY EMAILING JESSICAG@AICIORG.

Video Credit: Produced by Odd Moxie www.oddmoxie.com

STUDY FOR THE CERTIFICATION EXAM

26 | July 2016 magazine

BETWEEN US

AICI WELCOMES FOUR NEW CHAPTERS! SPAIN CENTRAL INDIA-DELHI TAIWAN CENTRAL COLOMBIA CENTRAL

BETWEEN US

2016 ACADEMIC MEMBERSHIP TOUR

STRENGTHENS BONDS T

BY COCA SEVILLA, AICI CIP

he AICI Academic Membership Tour, March 14-18, 2016, met with great success. The purpose of the tour was to establish a strong relationship with the Academic Members of AICI. Integral to the success of the tour were Sue Donnelly, AICI CIP, 2015 recipient of the Jane Segerstrom Award and Jane Seaman, AICI CIP, AICI International President.

Several universities were visited on the tour: the Universidad Trozmer de Diseño in Puebla; the Universidad Valle Continental in Monterrey; the Centro Internacional de Innovación y Diseño in Guadalajara; and the Instituto Universitario Franco Inglés de México in Toluca. The tour culminated in a well-attended

28 | July 2016 magazine

Education Day in Mexico City for AICI members.

the profession through academic memberships.

At each university visit, President Jane Seaman, AICI CIP, taught the Master Class, “Color Matters,” explaining the meanings and uses of color in various situations in the professional field. Sue Donnelly, AICI CIP, led her workshop “Putting the I into Image,” presenting the material in an entertaining and dynamic way to the students.

Academic members expressed interest in continuing with this type of approach for students, while having contact with international consultants such as Jane Seaman and Sue Donnelly as a valuable learning resource for their careers.

The student and administration response was very positive. These activities generated motivation, closeness, and new learning. The 2016 AICI Academic Membership Tour successfully reinforced the position of AICI as the professional leader in the image industry, as well as stimulating growth of

Color Kits was the official sponsor of the 2016 AICI Academic Membership Tour.

COCA SEVILLA, AICI CIP, is President of AICI Mexico City Chapter and serves as VP Marketing on AICI’s International Board. She is the founder of the Alterego Image Agency and is also a Certified Trainer for Dale Carnegie Training – New York.

EL TOUR DE LA MEMBRESÍA ACADÉMICA 2016

ESTABLECE LAZOS POR COCA SEVILLA, AICI CIP

C

on gran éxito se llevó a cabo, del 14 al 18 de Marzo del presente, el AICI Academic Membership Tour cuya finalidad es generar un acercamiento con los Miembros Académicos de AICI. Para ello, contamos con la presencia de Sue Donnelly, AICI CIP, ganadora del Jane Seagram Award así como de la Presidenta Internacional de AICI Global, Jane Seaman.

En cada visita a las universidades, Jane Seaman, AICI CIP, impartía la Master Class, “Color Matters”, con la cual explicaba los significados y usos de los colores en diversas situaciones en el ámbito profesional. Asimismo, estas sesiones continuaban con el workshop “Putting the I Into Image” que de manera amena y dinámica transmitía a los alumnos.

Durante esta gira se visitaron diversas Universidades como la Universidad Trozmer de Diseño en Puebla; la Universidad Valle Continental en Monterrey; el Centro Internacional de Innovación y Diseño en Guadalajara y el Instituto Universitario Franco Inglés de México en Toluca. Este tour se cerró exitosamente con el Education Day en la Ciudad de México para miembros AICI.

La respuesta de los estudiantes y autoridades fue muy positiva.

Definitivamente, estas actividades generaron motivación, cercanía y gran aprendizaje. El objetivo del AICI Academic Membership Tour 2016 se logró por completo al poner en alto el nombre de AICI como la Asociación líder en la Industria de la Imagen logrando así el crecimiento de la profesión a través de sus membresías académicas.

Los miembros académicos manifestaron su interés en continuar con este tipo de acercamientos para estudiantes al tener contacto con consultoras internacionales como Jane Seaman y Sue Donnelly que son una fuente inspiración y aprendizaje para su carrera profesional.

Color Kits fue el patrocinador oficial del Academic Membership Tour 2016.

COCA SEVILLA, AICI CIP, es Presidenta del Capítulo AICI Ciudad de México así como Vicepresidenta de Marketing de la Mesa Directiva Internacional de AICI Global. Es fundadora de la Agencia de Imagen Alterego y es Entrenadora Certificada por Dale Carnegie Training, Nueva York.

The Association of Image Consultants International | 29

Photo Credit: Steven Xie

BETWEEN US

AICI TAIPEI CITY CIRCLE’S HANDBAG FASHION EVENT 由國際形象顧問協會台北 分會 (AICI Taipei City Circle) 與台北市流行時尚藝術 協會聯合主辦的風華絕「 袋」時尚活動，于六月19日 在輕快音樂聲中，由美麗 和帥氣的聽障模特兒們活 力四射的走秀表演揭開序 幕。這群業餘模特兒雖只 受過短暫的培訓，可是走 30 | July 2016 magazine

起秀來可不輸職業模特 兒喔。 接著由李昀老師 (AICI CIC) 和來賓們分享如 何巧妙地搭配，讓包包成 為畫龍點睛的配件。李老 師的專業點評及與現場來 賓的趣味互動，讓大家在 演講結束後還意猶未盡 地討論, 為這次的活動劃 下圓滿的句 點。

O

n June 19, 2016, AICI Taipei City Circle and Taipei Fashion Art Association jointly organized a fashion show and seminar with the focus on handbags. The festive event featured a catwalk kick-off, with upbeat music and talented, hearingimpaired amateur models. The fashion show was followed by a presentation given by Irene Lee Yun, AICI CIC. Yun demonstrated how to mix accessories and add a handbag as the perfect finishing touch to an outfit.

BETWEEN US

REFLECTIONS

FROM A CHAPTER PRESIDENT

BY DANEAN GALLAHER, PAST PRESIDENT, AICI SAN FRANCISCO BAY AREA CHAPTER

I

have served on the Chapter Board in various positions for six years now, and it has solidified my love of this profession and my relationships with the wonderful members of this organization.

Social, Museum Tours, Shortcuts & Solutions Teleclasses, FGI Trend Video showings, and the Holiday Tea. It is a team effort! Not only did we work hard together, we developed valuable friendships.

Reflecting back on the year, I am proud of what this year’s Board of Directors accomplished.

Discussing what events and programs would be interesting to offer the chapter is one thing, making them happen is another.

That’s when you need an amazing Chapter Board like I had this year.

Without them volunteering their time, energy, and creativity we would not have enjoyed our 3-Day Education Conference, Cocktail

What makes our chapter successful are the people in it. Staying connected allows us to share ideas with one another, support each other’s businesses, and participate in educational programs that keep us current within our profession.

Our chapter’s strength comes from the perfect blend of our seasoned members offering their years of experience and wisdom and our newest members contributing their fresh ideas and enthusiasm.

AICI Chapters are invaluable. I know that we all live very busy lives, but nothing replaces the value of face-to-face relationships with fellow image professionals.

We all benefit from one another’s experiences, personal involvement, contributions, and friendship.

DANEAN GALLAHER is Past President of AICI San Francisco Bay Area Chapter. Her personal consulting business is The Style Match located in Cupertino, California.

AICI CITY CIRCLES ECUADOR-QUITO | Contact Nadia Valdivieso, AICI CIC JOHANNESBURG | Contact Laura Dougherty LOUISVILLE | Contact Marilyn Neel MONTERREY | Contact Hildeberto Martinez, AICI CIC PERU-LIMA | Contact Martha Risco Gonzales Vigil TAIPEI | Contact Karen Tsuo, AICI CIP THAILAND-BANGKOK | Contact Apailuck Tantrabadit

The Association of Image Consultants International | 31

BETWEEN US

AICI CHAPTER BRASIL SEJA ANFITRIÃ

DE 1º SEMINÁRIO INTERNACIONAL DE CONSULTORIA DE IMAGEM

N

o ultimo dia 04, AICI Chapter Brasil recebeu cerca de 90 convidados (associados, nãoassociados, apoiadores e colaboradores) para um dia de muito aprendizado.

Palestrantes renomados do Brasil com temas bastante pertinentes à consultoria deram total significado ao evento: • B IA PAES DE BARROS, O Universo da Moda na Consultoria de Imagem • FERNANDA BRUNSIZIAN, Conhecendo melhor o LinkedIn • ANDREA BISKERTENDÊNCIAS, Ampliando o olhar • ROBERTA MIRANDA, Marca Pessoal.

Enriquecendo time estiveram presentes através de videoconferência importantes nomes da AICI Internacional:

32 | July 2016 magazine

• C ARLA MATHIS, AICI CIM, A Psicologia do Estilo • CAROL DAVIDSON, AICI CIP, Um Novo Olhar para o Personal Shopper Ao fim do evento o novo site foi apresentado destacando a importância dos profissionais que escreveram a história da AICI. Foram homenageadas Ilana Berenholc, a grande idealizadora do Chapter Brasil, Silvana Bianchini e Roberta Tomazini, primeira e segunda presidente respectivamente.

Valeria Oliveira, Presidente, agradeceu a todo board pelo trabalho desenvolvido durante o mandato e aos associados pela confiança depositado em seu trabalho.

E em meio a tanta emoção gerada pelas homenagens finalizou convidando a todos para unirem-se em torno da AICI na certeza do fortalecimento da profissão!

AICI BRAZIL CHAPTER HOSTS

FIRST INTERNATIONAL IMAGE CONSULTING SEMINAR

O

n June 4, AICI Brazil Chapter hosted around 90 guests (members, non-members, sponsors and partners), for a day full of learning opportunities.

Renowned speakers from Brazil made the event very meaningful, addressing topics relevant to image consulting: • BIA PAES DE BARROS, The Fashion Universe in Image Consulting • FERANANDA BRUNSIZIAN, Learning more about LinkedIn • ANDREA BISKER-TRENDS, Broadening your Vision • ROBERTA MIRANDA, Personal Branding.

Joining forces with this team were two important names from AICI International, participating by videoconference: • CARLA MATHIS, AICI CIM, Style Psychology

• C AROL DAVIDSON, AICI CIP, A New View on Personal Shopping.

The Chapter’s new website was presented at the end of the event, highlighting the importance of the professionals who made the history of AICI: Ilana Berenholc, the founder of AICI Brazil Chapter, and Silvana Bianchini and Roberta Tomazini, first and second Chapter presidents, respectively.

Valeria Oliveira, Chapter President, gave thanks to the entire Board for the work developed during her term, and to the chapter members for their trust in her.

Following these homages, Oliveira concluded the event with emotion, encouraging all the attendees to join AICI as a way to empower the image consulting profession!

The Association of Image Consultants International | 33

BETWEEN US

AICI上海分会教育日报道：

形象艺术疗愈讲座 如果你的着装更考究，会不会不自觉地挺 直腰板，感觉自己更高咖更受人尊重呢？ 你今天的着装会给你带来别人的重视还 是忽视？你是否清楚地知道，你今天的着 重传递出怎样的信息？2016年4月15日，AICI国 际形象顾问协会上海分会在创会主席梁 艳老师的不懈努力下，请到年逾70的全球 形象管理大师Judith Rasband来到中国，传授 她所创立的新领域学科，形象艺术疗愈。 二十多位形象顾问不远千里聚集到上海， 有来自北京，大连，南宁，青岛，沈阳，甚至 是五千公里外的新疆，为的是能近距离地 聆听大师的讲座。 34 | July 2016 magazine

大家都深深地感受到大师对于形象艺术 疗愈滚烫的热爱，毫不夸张地说，大师是 用生命在传导! 她饱含着泪花分享客人害 怕选择某样图案因为那勾起她曾经痛苦的 往事；以及她如何通过穿着打扮帮助客人 更坚定自信地站立在镜子前；如何通过增 加一层层的服饰来为那些曾经受过创伤的 客人增添保护。 * 大师擅长通过合体的服装来修饰客人的 短处甚至缺陷，消除个人对自我的负面认 识。通过服饰的美化，将人的关注点从身 体本身转移到着装艺术上来。从这个意义 上， 着装成为一种爱意满满的体贴和人

文关怀。* Judith 多次强调，着装打扮不仅 影响着别人怎么看我们，如何对待我们， 更重要的是，影响到我们自己的思想和行 为，比如穿得暴露更容易放纵自己从而举 止随意轻浮，而穿着有领的上衣更能给自 己力量。 *着装也是以一种表达的工具，比如破洞 牛仔裤来自街头文化传递着叛逆打破规 则。而俏皮可爱的包和头巾会带来趣味开 心和童心未泯。*着装也有助于建立有效 的社交边界，比如职场上女性的丝袜其实 潜台词是“get your hands off”。 形象顾问的责 任，就是善用服饰的语言，帮助客人更自 信地面对人生，更有效地表达自己。

AICI SHANGHAI CHAPTER

EDUCATION DAY: EXPRESSIVE IMAGE THERAPY AICI Shanghai Chapter was proud to host one of the world’s leading image experts, Judith Rasband, AICI CIM, to talk about her specialty, expressive image therapy, at their Chapter Education Day on April 15, 2016.

Over 20 image consultants gathered in Shanghai for this event. Some of them flew from Dalian, Qingdao, Nanning, Shenyang, Beijing, and even from Xinjiang, five thousand kilometers away, to listen to an AICI Certified Image Master’s speech.

The Association of Image Consultants International | 35

TWO WINNERS ANNOUNCED!

E

arlier this year, AICI launched a contest to find “The Face” of AICI’s Authentic Beauty unCompromised campaign for the next 12 months. The goal of Authentic Beauty unCompromised is for AICI to be a strong voice that “perfection” is not the sole aspect of beauty; that we each come from a unique mold with something wonderfully unique to offer, and therefore we need to embrace, not compromise, our uniqueness.

The submissions were inspiring, and the decision process was difficult indeed. The selection panel consisted of individuals who were not members of AICI. In the end, not one, but two winners were selected: Sonia Dubey, a member of AICI India-Delhi Chapter, and Jorge Moreno, a member of AICI Mexico City Chapter. Sincere thanks to everyone who participated, and congratulations to Sonia and Jorge!

The winners receive one free renewal of their annual AICI membership, and will be recognized at the 2017 AICI Global Conference in Mexico City.

36 | July 2016 magazine

SONIA DUBEY “AUTHENTIC BEAUTY LIES BEYOND WHAT YOU SEE IN THE MIRROR; IT’S WHEN YOUR EYES CAN TELL THE STORY OF YOUR LIFE, AND YOUR SMILE SHOWS HOW PROUD YOU ARE OF ALL THOSE MOMENTS. THAT’S WHAT I BELIEVE IS AUTHENTIC BEAUTY unCOMPROMISED!”

JORGE MORENO “PARA MI LA BELLEZA AUTÉNTICA ES SER CADA DÍA MEJOR EN TODAS LAS ÁREAS DE MI VIDA.” “FOR ME, THE REAL BEAUTY IS TO BE BETTER EVERY DAY IN ALL AREAS OF MY LIFE.”

BETWEEN US

UPCOMING EVENTS AICI WEBINARS FOR CEU’S

THE FIRST AICI ASIA CONFERENCE Hosted by AICI Hong Kong Chapter Friday and Saturday, July 15-16, 2016 COST: HKD4,500 Members/ HKD5,300 Non Members Package includes course fees, tea breaks and lunch, excludes accommodation, translation and other miscellaneous expenses. Please email Thomas Koon: admin@pcimage.com.hk or Luxua Xia: 602119326@qq.com for registration.

HOW TO FIND 100 IDEAS AND TURN THAT MATERIAL INTO PROFIT Clare Maxfield, AICI CIP Tuesday, July 26, and Wednesday, July 27, 2016, 8:00pm - 9:30pm EDT — NEW YORK AICI CREDITS: 0.3 AICI CEUs (must attend both dates) COST: $180 AICI Members/$234 Non Members Participants will learn to: • Describe the 3 steps to developing 100 articles • Present their material in a POWERful manner • Be able to use the acronym STEM for writing • List the 7 key mistakes writers make • Use the acronym AIM for the media • Find additional uses for their articles.

For more information, visit: How to find 100 ideas and turn that into profit

APRENDE A VENDER ASESORÍAS EN IMAGEN PERSONAL Acerca de Gabriela Alviso Bernal 24 de Agosto, 2016, 12:00 pm CST — MEXICO-GUADALAJARA Compartiré mi experiencia en la Consultoría en Imagen Personal, hablando de un método sencillo y eficaz de ventas y generación de clientes para Asesorías Personalizadas de Imagen Lo que aprenderá: • Conocer a tu mercado • Marcar la diferencia • Realizar acciones definidas • Generar clientes y afianzarlos • La magia de las recomendaciones For more information: Aprende a vender asesorías en Imagen Personal

The Association of Image Consultants International | 39

NEW! VIDEO OPTION!

ADVERTISE YOUR PRODUCTS & SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL. OUR READERS ARE LOOKING FOR: Color Systems Body Styling Training Industry-Related Books & Magazines Multi-level and Network Marketing Opportunities Business Tools Continuing Education Units for AICI certification Health and Beauty Products Professional Development Workshops & Webinars Hotel & Travel Services Website Design and Support Career Coaches Sales Tools Clothing & Accessories CONTACT GIGI JABER AT ADVERTISING@AICI.ORG FOR CURRENT AD RATES AND DEADLINES. NEXT ISSUE: OCTOBER 2016

AICI GL BAL AICI GL BAL AICI GL BAL U N C O N V E N T I O N A L

I S S U E

S U S TA I N A B I L I T Y

I S S U E

FEEL GOOD FASHION

THE WOMAN INSIDE

V I S I O N

I S S U E

MASTER INSIGHTS

IMAGE AND

AUTHENTIC BEAUTY

EATING DISORDERS

SUSTAIN YOUR

PSYCHOLOGY OF STYLE

STYLE UP

UNCOMPROMISED

SUCCESS

MEMBER SPOTLIGHT:

PATRICK CHUN

WITH UPCYCLING

MEMBER SPOTLIGHT: CALEELA McENIERY

FIVE STRATEGIES FOR BECOMING REAL

MEMBER SPOTLIGHT: APRIL 2016

SUE DONNELLY

JANUARY 2016

OCTOBER 2015