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AICI GL BAL

3 0 TH A N N I V E R S A RY E D I T I O N

30 YEARS OF BUSINESS OF IMAGE

FEATURE

GUEST EDITOR HELENA CHENN, AICI CIM MEMBER SPOTLIGHT

KAREN BRUNGER, AICI CIP

JANUARY 2020


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EDITOR’S NOTE 2020

AICI BOARD OF DIRECTORS President Ferial Youakim, AICI CIM Past President Riet de Vlieger, AICI CIP Secretary Gail Morgan, AICI CIP Treasurer Marilyn Neel, AICI CIC VP Human Resources Lilian Bustamante, AICI CIM VP Certification Ana Cheong, AICI CIP VP Education Shanna Wu Pecoraro, AICI CIP VP Business Development Maria Pia Estebecorena, AICI CIP VP Conference Mia LaMotte, AICI CIC VP Marketing Fernanda Luchesi, AICI CIC VP Chapters Alheli Valerio, AICI CIC Executive Director Gigi Jaber, MBA AICI HEADQUARTERS 1000 Westgate Drive, Ste. 252 St. Paul, MN 55114-1067 Phone: 651-290-7468 Fax: 651-290-2266 www.AICI.org Comments about the magazine? editor@aici.org

SHAPE YOUR 2020! What does it take to establish the world’s largest and most prestigious association of image consultants? The Answer is Vision. In 1981, 1982, and 1983, the color and image industry exploded with new entrants. Since these consultants needed support and education, it made sense to form an image association. In 1983, that step was taken simultaneously on both the East and West Coasts by AIC and AFIC, AICI’s founding associations. In 1990, a group of 12 women came together with a vision to establish, The Association of Image Consultants International (AICI) developed from the merger of AFIC and AIC and chose as its description, "The premier international image association." This motto was chosen because it represented a merger of the two oldest image associations, had the largest membership, and was dedicated to being first and best. AFIC Merger Committee Members: Lisa Cunningham, Dominique Isbecque, Carole Jackson, Angie Michael, Jennifer Maxwell Morris, Jean Patton AIC Merger Committee Members: Lynn Farris, Coralyn Lundell, Diane Parente, Alyce Parsons, Carol Stone, Sue Weinman In this issue, we celebrate 30 years of AICI and bring you some fun flashbacks. We also have Helena Chenn, AICI CIM as the guest editor of this edition, and take you through the journey and show you the power of vision. Visualization is a very powerful tool, a big picture of the way things ought to be. It is your billboard image of what you are working towards. You plant a seed, and then everything you do with your conscious or subconscious mind lead you to where you want to reach. As you welcome 2020, I firmly believe that the seed you will plant at the beginning of this year is going to set your plans in motion for many years to come. Take a moment! Visualize how you want your year and the next ten years to be. Visualize! How do you want to look? Who you want to be? What do you want to achieve? What mistakes you never want to repeat?... Just gather your thoughts, visualize yourself doing, and being what you see for yourself. Send it out to the universe so that everything is shaping for you. Shape Your 2020, and it will Shape the decade for you!

#proudtobeaici

SONIA DUBEY DEWAN, AICI CIP Editor-in-Chief

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PUBLICATION CREDITS

Issue 26 EDITOR IN CHIEF Sonia Dubey Dewan, AICI CIP

GUEST EDITOR Helena Chenn, AICI CIM

ASSOCIATE EDITOR Maria Monica F. Prado

BUSINESS EDITOR Carrie McConkey

FASHION EDITOR Lenore Aguilar

COPY EDITORS Bernie Burson, AICI CIC Julie Kaufman, AICI CIP

FEATURED CONTRIBUTORS Sonia Dubey Dewan, AICI CIP Helena Chenn, AICI CIM Maria Monica F. Prado

LAYOUT Limb Design AICI GLOBAL is produced quarterly by Association of Image Consultants International, a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants. AICI GLOBAL promotes AICI’s ideas, activities, interests and goals to its members. Responsibility is not assumed for the opinions of writers or other articles. AICI GLOBAL does not endorse or guarantee the products and services it advertises. 2020 © Association of Image Consultants International. All rights reserved. No part of this online publication may be duplicated or reproduced without permission from the publisher. While every effort is made to ensure accuracy of information included in the magazine at the time of publication, the publisher shall not be liable for damages arising from errors or omissions.

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FEATURE ARTICLE Friends for Life................................................ 07

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Inside This Issue

PRESIDENT’S LETTER...............................06

ARTICLES Fun Flashback: Three Decades of AICI......................... 12 A Look At AICA Asia...................................................... 19 Shifting Methods, Solid Beliefs......................................28 Fashion History, Fashion Forward................................. 35

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BETWEEN US Member Spotlight: Karen Brunger, AICI CIP................23

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CERTIFICATION Story of Ferial Youakim, AICI CIM................................. 31

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LETTER FROM THE PRESIDENT UNLEASHING THE POWER OF YOUR VISION Many of today’s top earning entrepreneurs and business owners who have achieved extraordinary levels of success have done so after attending a university and achieving a degree in a formal schooling atmosphere. This, however, was not the case for me when I launched my business. I was not coming in hot off the heels of obtaining a degree.

IMAGINE WHAT YOUR BUSINESS WILL LOOK LIKE The way that the power of vision works is through envisioning what you want. Imagine how much more growth your business will see when you keep in mind your goals and the ways in which your business will expand as you reach those goals. I would recommend writing this down as well, to hold yourself accountable. Take your time writing out a few paragraphs about your vision, why you want it and the ways that you can improve while turning each goal into a reality.

It was my deep-seated passion for fashion and for helping others that had drawn me to a dream of starting my own business. That passion gave me the drive and the vision that I needed to make it happen. You see, having the power of vision can certainly motivate you to create the outcome you desire. To launch a business or even to take an existing business to the next level, it is imperative that you always have a vision of a goal that you are aiming to achieve. Once you have set a goal, sticking to it can prove to be the tricky part so I have gathered some of my best advice to help keep you on track.

SURROUND YOURSELF WITH VISUAL REMINDERS OF YOUR GOALS Whether you choose a vision board or an art that represents where you want to be, sticky notes, or an inspirational calendar, surrounding yourself with visual reminders of your goals is a great way to stay on point while you work to attain your goals. These reminders will benefit you most on the days when you might find yourself struggling to get into that mindset.

START WITH JUST ONE OR TWO GOALS You won’t want to overwhelm yourself by having too many goals on your plate, so begin with just one or two at a time and keep them within a realistic reach. Envision goals that you can reasonably meet within a set amount of time.

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CHOOSE YOUR OWN GOALS, CAREFULLY When it comes to creating your plans for success while launching or expanding your business, be sure that you are setting your goals based on what you see is happening for yourself, rather than setting them based on what others want for you. Take the necessary time needed to consider what you really want to achieve.

CREATE A PLAN FOR ACTION The only thing that sets apart a wish and a dream is a plan for action. If you are really serious and genuine in your desire to reach the goals you have set for yourself, you will need to create a plan that includes setting time out each day to do at least one thing that will help move you closer to your desired outcome. Be sure that you have also set a deadline for reaching your goal so as to make taking action a little easier. INVOLVE AND EMBRACE THE SUPPORT OF OTHERS You might be tempted to keep your goal-getter moves to yourself as you work to achieve them, but in doing this, you may also find it difficult to maintain the motivation to keep working towards them. You can avoid this pitfall by establishing a network of friends and mentors who you have informed about your goals and can help keep you accountable. Even better, consider seeking out other people who share similar goals as you. Your odds of success improve when you have a network of others and you all keep one another motivated towards success. When you unleash the power of your vision and allow yourself the opportunity to see how far you can really go, you may just find yourself surprised that you can achieve your goal when you set your mind to it. Yours Truly,

FERIAL YOUAKIM, AICI CIM AICI International President


FEATURE ARTICLE

FRIENDS FOR LIFE MY AICI JOURNEY BY HELENA CHENN, AICI CIM

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W

hen you ask 20 image consultants about how they started their image business, you’ll hear at least 20 different stories. In 1986, I graduated from design school and hung out my shingle as a custom dressmaker in a small town in what has now become part of Silicon Valley. I had already had many years of sewing garments for myself and family. Attending design school opened my eyes to drafting patterns and introduced me to manufacturing and production sewing. At one time, I explored designing a clothing line and having it manufactured overseas. Lack of resources and the need to travel back and forth from the US to Hong Kong would be too difficult, so I did the next best thing and started a local dressmaking business. I had one set of skills (sewing and patternmaking), but not much business experience. I began networking through local organizations, Leads Club and the Better Business Bureau, and heard about a group called Association of Image Consultants (AIC). This was a group of local women who had interest in fashion, wardrobe styling, and colors. Naturally, I joined and quickly got involved with helping with the newsletter and marketing the group. I was thrilled that I had found a group of women who shared my interests and in partnering with some of the members, found a small niche for my skills. In 1990, AIC merged with AFIC (Association of Fashion & Image Consultants). I found this newly chartered organization to be very different from the previous group, the emphasis was on education, networking, and building a business.

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I started volunteering at the local AICI San Francisco Chapter and ended up in leadership roles, serving as VP Marketing, VP Membership, Secretary, VP President-Elect and President. The year after I joined, I attended my first AICI Conference — I was hooked! Meeting so many members from around the U.S. was exhilarating! We all had come from different backgrounds, but had a common love for education, fashion, color, closets, and wardrobe styling. My involvement with AICI then expanded to being on the International Board, where I was AICI Image Update newsletter editor and graphics layout person for the newsletter and the conference brochures. I was fortunate to be AICI’s VP Conference for five conferences. Fast-forward to today, I have not missed one annual AICI conference. I have been fortunate to meet so many of our AICI members from around the world and so proud to call many of them friends and colleagues. I have been fortunate to teach at AICI conferences and workshops in Beijing, Shanghai, Hong Kong, Tokyo, and in Malaysia in 2020.

"I HAVE ENJOYED MY ASSOCIATION WITH AICI OVER THE YEARS, BUT MORE THAN ANYTHING ELSE — I HAVE DEVELOPED TRUE FRIENDSHIPS."

HELENA CHENN is a wardrobe expert, AICI certified image master (CIM), and an industry leader in the field of custom couture design and fit specialist. Her specialties include: comprehensive wardrobe design for private clients, complete closet organization, professional personal shopping, and exceptional tailoring and alterations for both men and women. She is in demand as a workshop leader, teaching “fit” to image professionals around the world. www.helenachenn.com

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FLASHBACK ARTICLES

#FLASHBACK: 1999 10 | January 2020 magazine


#FLASHBACK: 2008 The Association of Image Consultants International | 11


ARTICLE

#FUNFLASHBACK: THREE DECADES OF AICI BY MARIA MONICA F. PRADO, M.A.

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AS WE CELEBRATE THE 30TH ANNIVERSARY OF AICI, WHAT CAN BE MORE FUN THAN DOING A FLASHBACK WITH SOME OF OUR FOUNDERS AND PAST PRESIDENTS? THEY TAKE US DOWN MEMORY LANE AS THEY SHARE WITH US HOW IT ALL BEGAN AND REMINISCE THEIR FAVORITE MOMENTS IN THE PAST YEARS. PLUS, THEY HAVE SOME EXCITING AND INSIGHTFUL ADVICE FOR FUTURE INDUSTRY MEMBERS.

AND NOW, WE INVITE YOU TO LOOK BACK AT THE PAST THREE DECADES THROUGH THE EYES OF THESE REMARKABLE LEADERS WHO HAVE PLAYED A BIG PART IN AICI’S HISTORY. ENJOY!

DIANE PARENTE, AICI Founding President of Association of Image Consultants (AIC), San Francisco from 1983-1985 Style and Wardrobe Consultant for Women 55 Plus Transitioning Wardrobes for New Beginnings

Take us through the history of AICI from your point of view? The impetus to start a professional organization began in 1981. This was a new exciting business. Men and women were entering the field without any background in the fashion and retail field and charging high fees and not producing positive results. The four other founding members (Jeane Johnson, Coralyn Lundell, Joan Hales, and Suzie Woodward Morris) and I realized that in order to protect the reputation of a new career, it would be necessary to establish a professional association to define the profession and set standards.

What was your most fun and memorable experience during your time as an AIC founding president? My most memorable experience was serving as the founding president of AIC and working with the founders and dedicated board to set the standards for a professional association that we can all be proud of. What is your message to future industry members? First, be open and receptive to new ideas. Avoid letting your business get stale. You always want to keep moving forward and to have fresh new ideas and concepts. Second, what makes your business stand out? What makes you different? Why would anyone hire you? Once you learn the concepts and take the training, it is up to you to take the information and create your own spin on it to separate you from others. In the music world, my favorite phrase is “You can play the notes; however, the true musician is someone who knows how to interpret the notes to make it stand out and be different from others.”

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ALYCE PARSONS, AICI CIP, CET, CIHM

What is your message to future industry members?

Founding Member of the Association of Image Consultants International 1990 Co-Director and Director of AICI from 1988-1990 President of AICI San Francisco Chapter 2002-2003 President of AIC (Association of Image Consultants) 1985-1986 Founding board member of AIC 1983 Universal Style International

We have a noble profession. We are a source for good in this world. We help people communicate between the outside and inside, and help them develop a vision of who they are. Follow your passion and do what you love.

Take us through the history of AICI from your point of view?

DOMINIQUE ISBECQUE, AICI CIP

I was a founding member of the Association of Image Consultants (AIC), which preceded the merger in 1990 by seven years. I was on the founding board which was formed in 1983. I was the Education chairman and writer. I was president the second year, and meetings were held in San Francisco. The organization was forming chapters throughout the country, including New York and Los Angeles. AIC connected with Jennifer Parkinson, who was with AFIC on the East Coast. Six members from AIC and six from AFIC came together to form AICI, which was a “labor of love�. We always had a big vision that this was going to spread. What was your most fun and memorable experience during your time as an AIC founding member and AIC president? In addition to the first AIC Conference in 1986 in San Francisco being fun and memorable for me, the most personally satisfying and important time for our profession was the two years (1988-1990) during which the six of us from each coast met to form the foundation of the new association, AICI. We developed our mission statement, goals, objectives, and bylaws. Without this strong foundation, we would not be the vibrant and relevant organization we are today, celebrating its 30th anniversary!

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We are more than consultants; we are teachers and therapists.

Founding Member of AICI AICI President from 1998-1999 Image Resources Center of New York

Take us through the history of AICI from your point of view? At that time in the mid 80s there were two associations - AIC (California) and AFIC (East Coast). We decided to merge to create AICI which was about a three-year process. Our goal was to create one association for professional image consultants so that we could gain credibility, establish standards and more effectively grow our businesses by creating a reputable profession. It was the biggest growth event in my life, in terms of leadership development. I also learned skills in facilitating meetings and communication skills for mediation and negotiation. It also helped me realize my personal vision of spreading image transformation worldwide. I witnessed first-hand the power of a vision, when it is clear, in alignment with goals and a realistic action plan. And now, I could not be prouder to see AICI flourish with chapters internationally. What was your most fun and memorable experience during your time as an AIC founding member and AIC president? After an all-day work meeting of the merger committee in either San Francisco or Washington,


D.C., the 12 of us always celebrated our efforts with cocktails and a fabulous dinner. Any disagreements from our workings of the day were left behind. We played as hard as we worked. What is your message to future industry members? Always focus on what is best for the client and their personal, professional, or social goals and aspirations. Be mindful of what they say they are seeking to uncover what they really want that may not be articulated openly. Develop an artful dialogue to partner with clients. Out of that partnership, professional relationship longevity is possible. See what is relevant to and for the client.

ELAINE STOLTZ, AICI CIM AICI President from 1999-2000 Stoltz Image Consulting and Institute

Take us through the history of AICI from your point of view? Starting my consulting business in January 1989, I attended the first AICI conference in San Francisco in 1990 as a charter member. AICI was a small organization and most of the attendees were from U.S. The focus of the organization was education and marketing the new image industry. Personally, I joined AICI because the general public was not aware that the image consulting industry existed. I needed a bigger organization than myself to educate the public about our services. AICI offered an educational conference every year until about 2014 when it changed the conference to every other year. AICI certification started with the CIP (Certified Image Professional) certification level. The founders of AICI were grandfathered in as CIPs. CIM (Certified Image Master) was added about 2001 and CIC (Certified Image Consultant, originally called First Level Certification) started about 2008. Certification has become a major benefit internationally.

What was your most fun and memorable experience during your time as an AIC president? Having our first management company run our conference made my board’s job so much easier. It was a great investment. What is your message to future industry members? I recommend that future image consultants become experts in a particular area of image instead of trying to be a consultant with all services. Our future reputation is dependent on the quality of service we provide our clients. The industry has been hurt in the past with consultants working in the industry with very little professional training.

ANNA SOO WILDERMUTH, AICI CIM, ACC AICI President from 2003-2005 Personal Images, Inc. Executive Coach and Consultant for Leaders and Organizations

Take us through the history of AICI from your point of view? There has been an amazing amount of growth and globalization. The certification process was also developed. What was your most fun and memorable experience during your time as an AIC president? Conferences continue to bring folks together. I loved my travel to the Tokyo Chapter and the Asian influence in our organization. What is your message to future industry members? Always be learning. Be open-minded, kind, and honest in your practice.

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MARION GELLATLY, AICI CIM

KAREN BRUNGER, BHEC, AICI CIP

AICI President from 2005-2007 Powerful Presence

AICI President from 2007-2009 International Image Institute Inc.

Take us through the history of AICI from your point of view?

Take us through the history of AICI from your point of view?

On May 10, 1990, a completed merger between AIC (San Francisco) and AFIC (New York) became AICI (Association of Image Consultants International). The first AICI convention was held in Costa Mesa, California in November 1990.

In 1986, I heard about the two associations in the U.S., but being Canadian, I thought there was no point in joining.

I joined AICI in 1990 during its formative years and became a very active member and leader in the San Francisco Chapter. Our chapter was proud to be on the leading edge of industry development and several of the founders of the San Francisco Chapter were also members of the AICI merger committee.

In 1993, Donna Chevrier, the only Canadian member of AICI, called a meeting of all the image consultants in Ontario that she could find. In March of 1994, we became a chapter, and this year we are celebrating 25 years. I was the first non-American to serve on the International Board and the first non-American president.

As the organization grew, we hired an outside management company in 2001 to manage the association and handle the day-to-day operational details so we could expand AICI’s growth.

We went through a few growing pains as we grew internationally – with board members from various countries and in various time zones.

What was your most fun and memorable experience during your time as an AIC president?

What was your most fun and memorable experience during your time as an AIC president?

One memorable experience was hosting the AICI Board at my home in California for our annual 2004 Strategic Planning Retreat. We had so much fun getting to know one another, cooking together, hanging out, and getting serious work accomplished at the same time. It was a wonderful bonding experience, and it set the stage for what was to come in 2004 and 2005 as I took on my role as president-elect of AICI.

My most memorable experience is the connection, friendship, acceptance, love and FUN at our international strategic planning retreats, as well as at our conferences. This was epitomized in our 2006 dancing after the Las Vegas conference.

What is your message to future industry members? Participate and partner with AICI. Together, we can build a stronger future for our profession and accomplish great things.

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What is your message to future industry members? As image consultants, we help our clients move through limitations so that they can be, do, and have what they desire. We enhance both inner and outer beauty. The more we work on ourselves, the more we are able to be of service to others.


LYNNE MARKS, AICI CIM AICI President from 2009-2011 London Image Institute

Take us through the history of AICI from your point of view? I “used” AICI to grow myself up personally and professionally. At the time I was on the board in the mid 90’s, I owned an image company and knew a lot about clothing, body language, and fashion but nothing about managing people and teams, leadership, sales, marketing or business development. I learned a lot from the conferences. Moreover, I learned tons of skills from being on the board as VP Education and president. The joy of the job came from watching others grow around me as well and visiting and meeting people in many other countries. Both times I was on the board, it was an enriching experience. From my point of view, AICI has given me the opportunity to grow and develop from a personal and professional standpoint. What was your most fun and memorable experience during your time as an AIC president? When I was on the board the first time, we had a terrific group of women who were all so keen to see AICI succeed as we worked our tails off. The most memorable occasion was at our annual retreat. We were having a meeting late into the evening and we were all wearing our night wear. Somebody broke out the wine and of course, it became a pajama party!

It was really fun, and miraculously, we got some work accomplished. I would like to honor the work so many great people have done for AICI. What is your message to future industry members? Have no doubt that the importance of image training will continue to expand in every country. It is and will continue to be included in academic courses, business and civic organizations, government, and political communities. It will become as critical as any other soft skill and will always be vital for people who need a competitive presence, confidence and credibility.

Truly, AICI has achieved countless milestones and celebrated many victories in the last three decades. This is due to the hard work, commitment, time, and talent of all the leaders and members behind it. And while it has been great to do this #funflashback to the past thirty years, it is also just as exciting to see what lies ahead as we #moveforward!

MARIA MONICA F. PRADO, M.A. is a communication and image consultant, speaker, author, and writer. In 2010, with her background in the fields of communication, media and corporate training, Monica established Communicare Training and Development, a communication training firm. She has developed and conducted trainings for thousands of individuals and various local and multinational corporations. Monica is also the author of the children’s book, How Lisa Learned to Listen.

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INCEPTION OF AICI 1990

AFIC - Association of Fashion & Image Consultants: Back row (L-R): Lisa Cunnigham, blocked, Dominique Isbecque, MJ Barnes, Bobbie Jean Thompson, Carole Jackson Front row (L-R): Donna Silliman, Jennifer Parkinson, Angie Michael

AIC San Francisco Charter members: Standing (L-R): Jeane Johnson, Joan Dahl, Coralyn Lundell, Paula Wilhelm, Markie Brown Seated (L-R): Sharon Parsons, Diane Parente, Alyce Parsons

AFIC-AIC Full Merger Committee

75 DPI Group Photo After First Official Meeting

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AIC-AFIC Merger Meeting


ARTICLE

A LOOK AT AICI ASIA: ITS PASSAGE & PROGRESS BY CAROLINA D. TAN, AICI CIP

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here’s a Chinese proverb that says: “To get through the hardest journey we need take only one step at a time, but we must keep on stepping.” Nothing is easy, and certainly, things do not happen by chance. For image consultants in Asia, our

profession was not a common phenomenon when it began. Unlike other more established professions which can be passed on from one generation to the next, or easily advertised via word-of-mouth, ours was something that involved body, heart, mind, and soul. It is a 24/7 career that, perhaps like many other careers, wasn’t very clear when it all started.

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Business requirements depend on where one is from. In the Philippines, I needed to register our trade name the moment I decided that it was time to be on my own. The institution at which I had stayed with for 16 years with a solid reputation and brand suddenly had to transition to: personal advertising, marketing to various companies, phone calls, sending email proposals, requesting referrals, online presence, and eventually positive testimonials. The clients and representatives who participated in my sessions, who experienced transformation and achieved positive results are the reason why I sustained the business.

I am also blessed to share the insights of some of our hardworking and noteworthy personalities from various parts of Asia:

"I've been in the image consulting industry for 15 years now. Being a member of the cabin crew of Singapore Airlines for ten years motivated me to become one. It was part of my job as a flight attendant to be wellgroomed and look immaculate at all times. Training the front-line staff at Resorts World Sentosa is one of my biggest achievements so far.” – ASNAH YEO Etiquettexcel Consultants, Singapore

"I am the President-Elect of AICI Thailand and have been working under The Reflectionist Image Consulting. People of Thailand are now interested in all areas of soft skills and also know the importance of Personal Image and Branding, which is on the rise every year. Therefore, there are many opportunities to grow and become successful in our careers."

– KARIMA CHIWACHAT

"I am the VP of Education of AICI Thailand and have been working as an image consultant for two years, and I plan to become a CIC by next year. Image consulting is continuously growing, and I have seen many consultants graduating from various schools both in Thailand and abroad. Although it's not as strong as other careers, our local chapters are solving this issue of sustainability.”

– KHEMAKORN APICHATIYAKUL

"THERE’S A CHINESE PROVERB THAT SAYS: TO GET THROUGH THE HARDEST JOURNEY WE NEED TAKE ONLY ONE STEP AT A TIME, BUT WE MUST KEEP ON STEPPING.” 20 | January 2020 magazine


“I have been teaching personality development at the university from 2008 and took an image consulting course in 2015. I'm from Chiang Mai, and many people here are concerned about the importance of image. However, most of them do not know how an image consultant can help them. My role is to enable graduating students prepare for work, business owners achieve success, and individuals to be a better version of themselves.” – NICHAPHA TAPINGKAI Image Essential, AICI Thailand Chapter

“I have been in this trade since 2009 in Singapore. In 1993, I had my first encounter with image consulting in Japan, and my impression was that it is 'imported.' Today it has grown to adapt needs for Asians through consultation & analysis methods and emphasis on cultures and values of individuals. I hope that this does not stop here, and image consulting can help Asia step further up, not only in this industry but also in others." – KANAKO MORI, AICI CIC L’Atelier K, Singapore

“I have spent over 20 years in image and business consulting in Asia and Europe, and now I have expanded my services in African countries as well. The Asian market is evolving. With the Chinese traveling everywhere, there is a need to prepare them to become ‘educated tourists’ by conducting cross-cultural communication and international manner classes. Chinese society is affluent with increasingly 'big spenders,' raising the need for personal image consulting classes. There is still so much to do; the image consulting business is only at its beginnings in Asia.”

– CARMEN OKABE INNO-DaO, Beijing China

"Have been an Image Consultant for the past five years. Although considered a very niche industry, image consulting has seen the fastest rate of growth in the Asian market. What was once considered a personal need has now become an essential element in image management and corporate branding. The industry will see a significant change as the image and presentation assisting Baby Boomers and GenXs will be replaced by the relaxed and casual Millennials and iGens.

– ELIZABETH HOR, AICI CIC Elizabeth Image Branding, Penang Malaysia

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"I'm VP of Education from AICI Shenzhen Chapter, China. As an image consultant for over six years, I find that the market of image management for both personal and corporate in Asia is booming. In an event organized by the Shenzhen Chapter on October 19-20, there were around 90 participants, and China already has a base of more than six AICI Chapters. Many image consultants have an opportunity to upgrade their knowledge and skills, especially in the service management field. The training market for us is also flourishing.� – DOREEN YE Hongkong

Today, a career as an Image Consultant has evolved and is now one of the most in-demand fields in a niche market. Slowly but surely, we are getting mainstream and staying for good. We assist individuals in all areas from landing the right job, making a favorable impression, finding the right spouse, to feeling good about themselves. Similarly, we help companies in bringing their brand to the next level, retaining loyal employees, satisfying clients, and monetizing referrals to help them grow the business. It all starts with creating an attractive, authentic, and appropriate image, beginning with the inner and extending to the outward appearance, both at a personal and professional level. This is what we do best, and our passion and contribution is what helps us continue to go forward.

CAROLINA D. TAN, AICI CIP, is a Private Coach, Group Trainer, Corporate Consultant, Keynote Speaker & PRC Licensed Real Estate Broker. Her clients include Philippine-based companies and global brands such as BMW, DHL, Ferrari, San Miguel Purefoods, GSK Wyeth, & Megaworld Corporation. She is an IITTI (International Soft Skills Standards & Testing) Master Trainer from 2015 to present. Carolina is also currently VP Marketing of the AICI Philippine Chapter and is President of ENHANCE YOUR IMAGE Training Consultancy established in 2011. www.enhanceyourimage.asia

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BETWEEN US

MEMBER SPOTLIGHT:

KAREN BRUNGER, AICI CIP BY SONIA DUBEY DEWAN, AICI CIP

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S

he believes in possibilities! She is passionate about people stepping into their full personal power, and being, doing and having all they desire. For her, transformation is about liberating ourselves from our own blocks so that we can create a life of love, joy, peace and abundance.

An award-winning certified image professional, an author, international speaker, and media guest expert, Karen Brunger, AICI CIP is the founder and president of International Image Institute. The past president of AICI Global and Canada chapter, Karen has also served as VP Education of AICI Global and organized core competencies into Appearance, Behavior, and Communication, hence coined the phrase, the “A-B-Cs of image”

In this member spotlight, I had the honor to interview Karen and learn about her fun and exciting journey of 34 years in the image consulting industry. I’m proud to share her story and valuable contributions to the industry with you. Read along.

Q. How did you get started in image consulting? A. The short story - by saying ‘yes’! I told everyone I was going to be a color consultant and had my first month booked solid before I did my training. It grew on word-of-mouth. When my color clients asked me for wardrobe analysis and personal shopping, I said, “Yes.” Then, I was asked to do style analysis. I said ‘yes’ and figured it out. I was asked to teach Style and Wardrobe, and even though I was terrified, I said ‘yes’. Because I was teaching, I was asked to teach Presentation Skills at a college. I said ‘yes’. Then my students asked me to teach Etiquette. I said ‘no', but eventually capitulated. I always felt like I was attached to a rocket being propelled forward.

Q. What do you do in your business? A. I provide transformation training and tools to image consultants, stylists, and life coaches. The ‘holistic’ training is through a variety of platforms, online and in-person. The tools include color analysis tools, style tools, consultant tools for custombranding, and books.

Q. What is image consulting like in Canada today? As it all started in North America, how do you think the industry has evolved? A. Canada had the first AICI chapter outside the U.S., and 2019 was our 25th anniversary. Image consulting seems to have proven itself as an industry, especially as it provides the flexibility of fashion, communication, and personal development either in combination or as stand-alone services. Our industry has become more global and more holistic.

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Q. You have created one of the most extensive ranges of image consulting resources and tools in the industry. What motivated you? A. I was motivated because people asked me to teach them, and they also needed the tools. I love to create things, and I feel blessed that people use them, so I get to continue!

Q. You have served many leadership positions in AICI. Tell us about them, and what made you get involved in AICI leadership in the first place? A. I am a founding member of our AICI Canada Chapter and was excited to be part of a group with similar challenges and goals. I served as president, and then I was invited on to the International Board as VP Education, where I stayed for four years. That led to multiple terms on the Nominations Committee, Awards Committee, CIM committee, CIP Examination committee and CEU committee, the latter of which I was the chair of for over a decade. I also spent another four years on the international board in my role as President. Now I’m back on the Canada Chapter board. I got involved for many reasons. I got involved in the first place because it felt good to step up and be of service when it was required, and I valued being able to make a difference in my industry. What made it even more worthwhile were the fun, close connections, life-long relationships, leadership training, and personal growth that resulted.

Q. You’re one of the only 100 Certified Image Professionals (CIP) in the world. Why did you seek your CIP certification? A. I can’t remember! I think I was told to. Q. We wrapped up the AICI Global Conference at Chicago on April 2019. Tell us about your favorite moments from the conference?

Q. The January Issue is all about the 30th anniversary of AICI. Tell us about your fondest memory? A. I have so many! Leading the conga line at the Las Vegas gala is one. Another is when my exhibit booth had a crowd of people wanting to buy, and I couldn’t keep up. I had never met Delby Bragais before, but she came into my booth and started helping! A third highlight was the ‘pajama party’ strategic planning meeting in Elaine Stoltz’s house, where the sense of bonding and accomplishment was unforgettable.

A. My favorite moments are always the gala – not only for the dancing, but it’s a time where we can all relax and have fun together.

The Association of Image Consultants International | 25


And that’s the story of one of the most reputed image consultants in the world with presence in more than 80 countries. Her professional journey can be summed up with her favorite lines from a poem by Guillaume Apollinaire. “There is a longer version by Christopher Logue, but this one is short and sweet,” she says.

Q. What’s your best business advice for other image consultants for the future? A. My best business advice is to work with a coach – even multiple coaches. I suggest choosing a coach that has demonstrated they can get you the results you want. I have found it’s especially important when I hit a plateau; a coach is able to boost me to the next level!

"COME TO THE EDGE," HE SAID. THEY SAID, "WE ARE AFRAID." COME TO THE EDGE," HE SAID. THEY CAME.

Q. What do you like to do for fun? A. I’m a Third Degree Black Belt! I usually do about six hours of karate a week. I also like to entertain and every year do a luau, a murder mystery dinner party, and a Holiday party. My very favorite thing to do is to have fun with my family and friends.

HE PUSHED THEM... AND THEY FLEW.”

SONIA DUBEY DEWAN, AICI CIP, is an Entrepreneur, Image Consultant, a Keynote Speaker, and the first Internationally Certified Image Professional (CIP) in India chapter by Association of Image Consultants International (AICI), USA. She is the Founder and Managing Partner of the Indian School of Image Management (indianschoolofimage.com), providing education and training solutions to aspiring Image Consultants in India. The President of AICI India Chapter is dubbed as a “Fairy Godmother of Transformation” by a leading news publication. Sonia is passionate about sharing her views on Image Management, Personal Branding, Positive Body Image, Entrepreneurship, and Women Empowerment. She quotes, “You are your most valuable asset, start investing in it today.”

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BETWEEN US

AN INVITATION TO BECOME AN

AICI CEU PROVIDER

IT'S TIME TO GET

AICI CERTIFIED

Have you ever considered becoming an AICI CEU Provider? Do you even know what a CEU Provider is? An AICI

CEU Provider designs, develops, and delivers learning experiences. Attendees who meet the course requirements can earn Continuing Education Units (CEUs). If you have ever attended a course by one of the AICI CEU Providers, you will know that you are guaranteed a good learning experience. Every course, approved for AICI CEUs has been through a rigorous review process and is only approved if it meets the quality standards required by AICI. If you are interested in joining the ranks of our esteemed CEU Providers, you will need to meet an initial standard. If you are planning to teach an image-related course, you must be AICI certified with your CIM or CIP. If you have achieved your CIC, that is an excellent incentive to apply for the next level of AICI certification; your CIP.

Developing a course to be approved for AICI CEUs requires a series of steps: 1. Determine that there is a need for your training 2. Identify the results (learning outcomes) you want to achieve 3. Design the training

Throughout this process, the AICI CEU Administrator is available to answer your questions. In addition, the CEU Chair, who heads up the CEU Committee, can assist too.

For further information, please contact:

4. Pilot the training

Liz Weinstein, Ph.D. AICI CEU Administrator

5. Apply to the CEU Administrator to have the course approved for AICI CEUs

at 515-278-9053 or llizzer@msn.com.

6. Submit an:

a. Application Form

b. Training Plan

c. Participant Training Evaluation template

d. Samples of slides and participant materials

e. Marketing Materials

"Getting a certification from AICI is not about the promise of potential earnings. It is about the pro we uphold. Embrace certification for yourself and your profession and more importantly, for the serve. "~Ana Cheong Cheok Yin, AICI CIP, VP Certification, AICI Global International Boa The Association of Image Consultants International | 27


ARTICLE

SHIFTING METHODS, SOLID BELIEFS BY CARRIE MCCONKEY

I

n 1990, as a college sophomore majoring in Interior Design, I couldn’t have imagined the speed with which technological advances and societal changes would occur over the following three decades. My course load had included “Intro to Computers” (huh?), and my attention span was that of a flea’s. I was not sure whether this was due to a lack of interest in the machines, or the monotone presentation style of the professor. Now I sit surrounded by a smartphone, two laptops, a tablet, and a desktop. How I wish I had paid better attention in that computer class.

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WEBSITES AND SOCIAL MEDIA HAVE BECOME A PASSIVE FORM OF MARKETING, ENABLING CONNECTIONS THAT MAY NEVER HAVE OCCURRED WITH EVEN THE MOST PROLIFIC NETWORKING. Embracing the Future Fortunately for members of AICI worldwide, a dedicated group of women and men paid attention to the dawning of the Information Age. While I sat struggling in computer class, the Association of Image Consultants (AIC) and the Association of Fashion and Image Consultants (AFIC) joined forces to become the Association of Image Consultants International (AICI). When the World Wide Web global information system enabled public access to the Internet one year later, the newly-merged group staked out its presence in the digital frontier by creating AICI’s first website. The forward-thinking action of the fledgling organization represented the association’s willingness to embrace change and new technologies. As the next 30 years passed, members smoothly incorporated email, eCommerce, online shopping and social media into their daily business practices. “Technology has clearly made the biggest difference in how I do my business”, says Karen Snow, AICI CIP, and personal image consultant who joined AICI in 1993. “I still provide the same services to my clients – personal color and style analysis, in-home wardrobe work, and personal shopping. But certainly the means of communicating, invoicing and receiving payment, shopping, and recording ensembles have all changed dramatically.” Websites and social media have become a passive form of marketing, enabling connections that may never have occurred with even the most prolific networking. “I have never advertised to get business”,

reflects Judith Rasband, AICI CIM, president and CEO of Conselle Institute of Image Management and charter member of AICI. “It was always by word of mouth, referrals that brought in business. Now people find me on the Internet via my website and social media formats,” she adds. Karyl Morris Eckerle, owner of The Business of Image LLC and one of AICI’s newest members, has found her niche through producing a popular video podcast highlighting business professionals. Eckerle observes, “This avenue is one more way to be seen, heard, and remembered as an expert in your field. The feedback has been positive and has led to additional opportunities and new coaching programs on video presence.”

Core Values One aspect that hasn’t changed with the dawning of the Computer Age is the productivity and passion of AICI’s earliest members. These visionaries live to invent new ways to do business and help others thrive. Jennifer Maxwell Parkinson, AICI CIP, president of Look Consulting International, past president of AFIC and founding president of AICI, expanded her services in 2012 and earned her Life Coach Certification. Maxwell Parkinson was “never a follower”, and advises future industry professionals, “Observation and listening are two keys to being a good consultant. Look at people in the street. See how they’re carrying themselves.” The image expert continues, “Learn all the basic rules. Then break them.”

The Association of Image Consultants International | 29


OBSERVATION AND LISTENING ARE TWO KEYS TO BEING A GOOD CONSULTANT. LOOK AT PEOPLE IN THE STREET. SEE HOW THEY’RE CARRYING THEMSELVES.” THE IMAGE EXPERT CONTINUES, “LEARN ALL THE BASIC RULES. THEN BREAK THEM.”

In 1995, Lauren Solomon, AICI CIP, president and founder at LS Image Associates, Inc. and past president of AICI, held the first image-related position as VP of Professional Image Development at Chase Manhattan Bank (then Chemical Bank). She published the 10th Anniversary edition of her book Image Matters in 2013. Says Solomon of the vital nature of image consulting, “We create a confidence and trust with our clients that they are always going to shine in their best way – and that’s our responsibility.” Alyce Parsons, AICI CIP, owner of Universal Style International, founding board member of AIC and founding member of AICI, has written seven books on style used in the profession continuously since 1990. Her cherished StyleSource is a current textbook at the Fashion Institute of Technology. Parsons sums up the life of an image professional: “We have a noble profession. We are a source for good in this world. We help people communicate between the inside and outside, and help them develop a vision of who they are. We are more than consultants, we are teachers and therapists.”

Yesterday, Today, and Tomorrow Human attention to appearance has been present for centuries, but the 30 years following AICI’s birth have witnessed the biggest shifts in how this is achieved. Although methods of service have changed for AICI members, the motivations behind them have not. Possessing the perfect combination of inquisitiveness and ambition, creativity and daring, these purveyors of style demonstrate the gold standard in professionalism and cutting edge business practices. Through AICI, they’ve banded together not just in their communities, but also as professionals across the world.

"AND FOR CERTAIN, MORE INGENUITY AND INNOVATION ARE TO COME.

CARRIE MCCONKEY, M.S., has loved the principles of design and color since childhood. After a career that included interior design, bridal gown design, and work in the nonprofit sector in the fields of Career Services and Fundraising, Carrie founded Carrie M. Image & Fashion Consulting based in Knoxville, Tennessee, USA. She now works with individuals and corporations helping busy professionals increase their confidence and leadership potential through the development of their image. She also provides guidance through her “Image Matters” column in the Knoxville News Sentinel’s knox.biz business journal, and “Ask Carrie M.” fashion advice column in Knoxville Style Magazine.

30 | January 2020 magazine


CERTIFICATION

STAY POSITIVE AND

NEVER GIVE UP BY FERIAL YOUAKIM, AICI CIM

The Association of Image Consultants International | 31


MORE THAN ANYTHING, MY GOAL IS TO LEAD BY EXAMPLE. IT IS THE ONLY WAY THAT I WILL BE ABLE TO INFLUENCE OTHERS TO FOLLOW MY FOOTSTEPS IN HOPE THAT THEY, TOO, WILL REACH THEIR FULL POTENTIAL. IF THIS WOMAN CAN DO IT SO CAN YOU! I KNOW YOU CAN DO IT. STAY POSITIVE & NEVER GIVE UP.

S

tay positive and never give up. I have been saying this to myself again and again lately because sometimes I still cannot believe it is I, Ferial Youakim, who have achieved all these great titles and objectives. I honestly sometimes have to pinch myself whenever I achieve and nurture success in my image consultancy business, ByFERIAL, such as… when I became an author with the publishing of my first book about my life journey from being a young child to the entrepreneur I am today… when the esteemed Mrs., Ms., and Miss Teen Australia International pageant series was established to empower women, of which I am remarkably the National Director… when I was awarded Ambassador status on the United Nations’ #DignityisPriceless campaign, organized under the United Nations Relief and Works Agency (UNRWA) Division… and when most recently, I earned my AICI Certified Image Master (CIM). Imogen became the name associated with innovation in the image consulting industry.

32 | January 2020 magazine

Those of you who follow my journey know a lot about my goals, challenges, and setbacks. Not many of you, however, know about the roadblocks I faced in my quest to becoming a Certified Image Master (CIM). Since I encourage everyone to be honest with themselves about the choices they have made and the results they have garnered, I am ready to admit that I tried multiple times to become an AICI Certified Image Master and failed. My biggest failure was the self-talk I allowed myself to do — telling myself I was not smart enough or good enough to do it. I gave up for five years without looking back, and it was one of the worst choices I have ever made. Years after I had given up on my goal, I realized that I told people to chase their dreams no matter the cost. I told them that giving up was never an option, and I was forced to look at myself. I realized that I was not living up to my own words. That was when I decided to try again and pick up


where I left off. I had to do it. I had to start all over again. I managed to put my CIM portfolio together for the fourth time. Although my English was not perfect, I gave it my best effort and resolved to succeed no matter the cost.

Becoming a CIM requires a lot of motivation and determination, and you are the ones who have inspired me to reach the next level and finally become a CIM. My fans, followers, and AICI members inspire me the same way I inspire them, and we all achieve much more when we support each other.

The Association of Image Consultants International | 33


"MY BIGGEST FAILURE WAS THE SELF-TALK I ALLOWED MYSELF TO DO — TELLING MYSELF I WAS NOT SMART ENOUGH OR GOOD ENOUGH TO DO IT. I GAVE UP FOR FIVE YEARS WITHOUT LOOKING BACK, AND IT WAS ONE OF THE WORST CHOICES I HAVE EVER MADE." Consider your dreams and goals and decide what it takes for you to reach them. The steps you take today to become a CIC, CIP, or CIM will create your future in more ways than you think. It is a must to build your business, brand, and credibility. My decision to give up shows that nobody is immune to the stress and issues of life, but you never know when and where inspiration will strike. More than anything, my goal is to lead by example. It is the only way that I will be able to influence others to follow my footsteps in hope that they, too, will reach their full potential. If this woman can do it so can you! I know you can do it.

STAY POSITIVE & NEVER GIVE UP. FERIAL YOUAKIM, AICI CIP is the founder and director of ByFERIAL Image Consulting Firm (www.imageconsultantstraining.com) and is the creator of the renowned 4x4 color system. Ferial is also the President of AICI International.

34 | January 2020 magazine


ARTICLE

FASHION HISTORY, FASHION FORWARD BY LENORE AGUILAR

The Association of Image Consultants International | 35


W

hen AICI was founded, it is unlikely that the members would have predicted that the young founder of a tech company would wear a black turtleneck and jeans to announce a new type of phone at an international convention. Or that another would wear a t-shirt and hoodie to meet with potential investors. Or that a woman running for U.S. President would wear Converse athletic shoes with her suits. And who would have guessed that not only would workplace casual become acceptable, it would become inspirational. Now, Facebook’s Mark Zuckerberg wears a suit to give Congressional testimony. However, with the exception of high-stakes meetings and courtroom appearances, it is common across the U.S. to see even the C-level donning casual shirts, jeans, and athletic shoes, although they may be more luxe than the staff-level versions. When AICI founders and board members were surveyed about the trends having the most impact on fashion since the organization’s founding, the consensus was the casualization of dress in the workplace and social media. In addition, fast fashion and the reaction to it are driving forces. Let’s reflect back and then, take a glimpse at what’s next.

The 1990s The 90s supermodels known as The Big Five (Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista, and Tatjana Patitz) were the first models to attain international celebrity status. Their runway looks and off-duty style influenced fashionistas worldwide, a cultural phenomenon that is still relevant today. Now, models Bella Hadid, Kendall Jenner, and Kaia Gerber are international social media influencers. They not only represent fashion and beauty brands – they are their own brands. And they are joined by legions of social media “influencers” who never stepped foot on a runway or posed for a major fashion magazine, yet still earn envious incomes for their fashion-related posts. Casual Fridays and the term “business casual” emerged in the late 90s in California offices. This most likely was in response to the t-shirt and jeans culture of Silicon Valley’s youthful and booming tech sector, personified by Apple’s Steve Jobs.

36 | January 2020 magazine


Business casual meant a more relaxed choice than a suit and tie, but not as casual as the tech sector’s campus style. Then, as it remains today, business casual is open to interpretation. It usually means slacks or khaki trousers, closed-toe leather shoes, and a collared shirt without a tie. For women, a knee-length skirt or slacks and blouse were included. Today, business casual is an acceptable daily dress code across the US, even within the most conservative industries. For example, in March 2019, investment bank Goldman Sachs announced a “new, more relaxed, dress code.” GQ Magazine called the announcement “the official marker on the end of an era.”

The 2000s The decade was remembered for The Great Recession, with effects that still linger today. It will also be remembered for the growth of inexpensive, fast fashion. Companies like Zara, H&M, and Forever 21 sold lowcost versions of the latest runway designs, producing apparel in faster-than-ever cycle times. Fast fashion stores and the rise of online retail caused department store sales to decline. Yet, even fast fashion is not immune to competitive pressure. Recently, Forever 21 filed for bankruptcy and announced the closing of 200 stores. Fashion continued to be influenced by pop culture and street style. Sex and the City’s main character, the fashion-obsessed Carrie Bradshaw transformed Manolo Blahnik, Christian Louboutin, and Jimmy Choo from names that were tongue twisters to names that rolled off every fashionista’s tongue. Designer logos were emblazoned on everything, including basic white t-shirts and baseball caps. Mixing fast fashion with a designer purse and shoes became acceptable, even chic.

TODAY, BUSINESS CASUAL IS AN ACCEPTABLE DAILY DRESS CODE ACROSS THE U.S., EVEN WITHIN THE MOST CONSERVATIVE INDUSTRIES. The Association of Image Consultants International | 37


The 2010s After so many consumers and disillusioned employees lost trust in big business, some took entrepreneurial risks while the U.S. economy recovered from the recession. The 2010s are known for high-profile, venture-backed start-ups, including Instagram, socially conscious brands, and direct-to-consumer retailers. When Instagram launched, it completely disrupted the fashion industry. “Followers” pay attention to “Insta-famous influencers” and brands pay the most influential handsomely for posting about their merchandise. One industry observer noted that the original fashion life cycle was seasonal, then the pace accelerated with fast fashion, and now consumers expect fashion to change as quickly as the next Instagram post.

As the fashion cycle quickened, so did the negative attention the industry received for its exploitative labor practices and harmful impact on the environment. In response, socially conscious brands, as well apparel re-sale and apparel rental companies began to emerge. For example, Everlane’s philosophy is to deliver timeless apparel with transparent pricing and practices that are explained on its website. The brand is popular with socially aware celebrities, including Meghan (Markle), Duchess of Sussex, and Angelina Jolie. Whether motivated by saving the earth, saving their dollars, or both, the re-sale and rental segments are growing. Rent The Runway, which pioneered the segment, has been joined recently by Bloomingdales, Urban Outfitters, and Anthropologie. In explaining the popularity of re-sale and rental apparel and accessories, industry expert Oliver Chen said in Fortune Magazine, “People are rethinking material things. It’s possessions as a service.” Meanwhile, the athleisure trend is as strong as ever, with brands like Athleta and Lululemon offering blazers, button-down shirts, and pants with comfortconscious designs and fabrics that are suitable for a business casual dress code. Mixing business with comfort is even acceptable on the U.S. Presidential campaign trail. Candidate Kamala Harris is often seen wearing suits or jeans with her Converse sneakers. It seems, however, that athletic shoes are not yet invited everywhere. Washington Post reporter Erica Warner tweeted that after Harris tried to enter a congressional chamber when wearing her Converse, she was told to enter through the more discreet chamber cloakroom.

38 | January 2020 magazine


Looking Forward Interviewed in a CNBC report, social media experts predicted that the term, social media, will disappear from our lexicon, as it becomes more integrated into our daily lives. National Public Radio’s digital expert Melody Kramer explains, “It will become part of the fabric of our clothes, part of the glasses we wear and the shoes we put on, and the gadgets we no longer see as gadgets but as part of our very selves." Piera Gelardi, Creative Director at Refinery 29, imagines that we will use an avatar to try on those glasses and shoes. Now, imagine this: From your wearable device, you are shopping and, using your look-alike avatar, virtually trying on clothes from a socially conscious brand. You are simultaneously watching a live news report with images of U.S. Congress members entering a chamber meeting — some in suits, but others in turtlenecks, t-shirts, hoodies, jeans, and, of course, Converse athletic shoes!

"...EXPERTS PREDICTED THAT THE TERM SOCIAL MEDIA, WILL DISAPPEAR FROM OUR LEXICON, AS IT BECOMES MORE INTEGRATED INTO OUR DAILY LIVES." REFERENCES: www.gq.com/story/goldman-sachs-dress-code-change www.fortune.com/2019/08/09/subscription-fashion-rental-box-business-growing-bloomingdales-urban-outfitters/ www.refinery29.com/en-us/2019/09/8394464/kamala-harris-converse (This has the reference to the tweet by the Washington Post reporter.) www.cnbc.com/2014/10/02/11-predictions-on-the-future-of-social-media.html

LENORE AGUILAR is the founder of MUSE Personal Styling and a freelance writer who enjoys helping entrepreneurs bring their brands to life. The Las Vegas area resident is also the lead personal stylist at Dress for Success of Southern Nevada, where she has styled hundreds of women preparing for job interviews and trained nearly 100 volunteer stylists. Lenore is a graduate of the Fashion Institute of Technology’s Image Consulting Certificate Program. She holds an MBA with a marketing concentration from the Golden Gate University. She enjoys travelling and hiking.

The Association of Image Consultants International | 39


BETWEEN US

UPCOMING EVENTS TUESDAY, FEBRUARY 4, 2020

WEDNESDAY, FEBRUARY 12, 2020

AICI ENGLISH TELECLASS ARE YOU BEING HEARD? HOW TO FIND YOUR PERSONAL BRAND VOICE

CHICAGO MIDWEST CHAPTER WEBINAR: THE POWER OF PARTNERSHIPS: A TWO-PART SERIES

Time: 11:00 a.m. ET (US & Canada)

Time: 7:00 p.m. CT?

WEDNESDAY, FEBRUARY 5, 2020

THURSDAY, APRIL 2–4, 2020

CHICAGO MIDWEST CHAPTER WEBINAR: THE POWER OF PARTNERSHIPS: A TWO-PART SERIES

AICI US SOUTHEAST REGION’S “FACE, BODY AND SOUL” CONFERENCE IMAGEM CORPORATIVA NO SÉC XXI

Time: 7:00 p.m. CT?

Time: 3 day conference Location: Raleigh, North Carolina

40 | January 2020 magazine


The Association of Image Consultants International | 41


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AICI GL BAL AICI GL BAL AICI GL BAL LEADERSHIP EDITION

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HIGHLIGHTS FROM 2019 GLOBAL CONFERENCE

B R A N D I N G : F O R T O D AY, T O M O R R O W & F O R E V E R

THE BUSINESS OF BRANDING

FEATURE

THE PEOPLE’S PRESIDENT, RIET DE VLIEGER, AICI CIP

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WE ALL NEED TO BE LEADERS TODAY

FEATURE

WANT TO BOOST YOUR BRAND AND BUSINESS? WRITE A BOOK!

FEATURE

WELCOME THE INTERNATIONAL BOARD OF DIRECTORS 2019-2020

LEADING THROUGH INNOVATION:

AN INTERVIEW WITH IMOGEN LAMPORT, AICI CIP

ESTABLISHING PERSONAL BRANDS

OUR NEW CLASS OF CICS & CIPS

MEMBER SPOTLIGHT

LILIAN BUSTAMANTE, AICI CIM

MEMBER SPOTLIGHT

KAREN SNOW, AICI CIP OCTOBER 2019

MEMBER SPOTLIGHT

DR. HYERI KIM, AICI CIP, MFIPI JULY 2019

APRIL 2019

Profile for Association of Image Consultants International

AICI Global January 2020