Digital Marketing Strategy Template

SMART ENERGY MANAGEMENT SOLUTIONS

We are a passionate provider of cost-effective energy modeling, monitoring, and technology services. We are all about showing you how to minimize your energy problems, and carbon emissions by maximizing the use of energy reduction technologies and the power of Big Data, ML, and IoT.

In short, we help our clients achieve the optimum process to make their business portfolio energy efficient.

Why you might need us: Increasing Reduction Targets

Inefficient Building Maintenance

You’re under increasing pressure to hit topdown energy reduction targets.

You need to get control of inefficient building maintenance schedules.

Poor Data Visibility

You have limited energy data and what you have is difficult to analyze.

OBJECTIVES: STEP 1

Increase website traffic by 30% in the next 6 months

STEP 2 Increase social media following by 20% in the next 6 months

STEP 3 Generate 50 leads per month through the website

LUMINOUS' TARGET AUDIENCE INCLUDES:

Commercial and industrial businesses across various sectors including retail, hospitality, healthcare, and manufacturing.

Sustainability teams, facilities and production teams, utilities and energy brokers.

Government agencies and organizations that are committed to achieving sustainability goals.

DETAILS ABOUT THE TARGET AUDIENCE

DEMOGRAPHICS

 AGE: 25-60 years

 Gender: Both male and female

 Income: Middle to high-income

 Education: College degree or higher

 Occupation: Business owners, facility managers, building operators, and anyone responsible for energy management in commercial or industrial settings

 Location: Primarily urban or suburban areas in North America and Europe

PSYCHOGRAPHICS:

 Interests and behaviors: Sustainability, energy efficiency, technology, environmental responsibility, and cost savings

 Pain points and challenges: High energy bills, difficulty managing energy usage, outdated energy management systems, and lack of knowledge or resources for implementing energysaving solutions

 Goals and aspirations: Reduce energy consumption and costs, improve environmental impact, and streamline energy management processes

 Buying behavior: Value quality, reliability, and cost-effectiveness in energy management solutions. Often rely on referrals and research before making purchasing decisions.

 Communication preferences: Primarily digital channels such as email, social media, and online advertising. Also respond well to industry events and trade shows, as well as targeted outreach from sales representatives.

KEY MESSAGES

Luminous provides world-class energy management solutions to save energy and make buildings truly smart. 1 3

2 4

Luminous is a social enterprise and technology-agnostic energy management specialist.

Luminous partners with best-in-class technology developers to customize energy solutions for customers.

Luminous helps organizations implement energy management systems such as ISO 50001.

CHANNELS:

SEO:

Optimize the website for relevant keywords to improve search engine rankings and attract organic traffic.

Social Media Marketing:

Create engaging social media content and run ads to increase brand awareness and attract new followers.

Content Marketing:

Publish blog posts and other educational content to attract visitors and establish Luminous as a thought leader in the industry.

PPC Advertising:

Use paid search advertising to target specific keywords and generate leads. Develop targeted email campaigns to promote energy management solutions and encourage lead generation.

Email Marketing:

Website Optimization:

Continuously improve website design and user experience to encourage visitors to stay longer and take action.

SEARCH ENGINE OPTIMIZATION

PAY-PER-CLICK ADVERTISING

SOCIAL MEDIA MARKETING

Use social media platforms such as LinkedIn, Twitter, and Facebook 1 3

2 4

Promote content Increase engagement Reach potential customers

5 Share blog posts, infographics, and videos that demonstrate the benefits of energy management solutions

EMAIL MARKETING

CONTENT MARKETING

Develop high-quality content such as blog posts, whitepapers, infographics, and videos

2 Educate potential customers about energy management solutions

1 3

Use relevant keywords to improve search engine visibility

4 Promote content on social media

WEBSITE OPTIMIZATION

THE SUCCESS WILL BE MEASURED THROUGH:

2 4

Lead Generation: Track the number of leads generated through the website each month and work towards the goal of 50 leads per month.

Social Media Engagement: Measure social media following and engagement to track progress towards the goal of increasing following by 20% in the next 6 months.

Conversion Rate: Monitor the conversion rate of website visitors to leads and continuously optimize the website to improve this metric.

Website Traffic: Monitor website traffic and track progress toward the goal of increasing traffic by 30% in the next 6 months. 1 3 5

ROI: Measure the return on investment of each marketing channel and adjust the budget accordingly to maximize ROI.