DETAILS ABOUT THE TARGET AUDIENCE

Demographics

 AGE: 25-60 years

 Gender: Both male and female

 Income: Middle to high-income

 Education: College degree or higher

 Occupation: Business owners, facility managers, building operators, and anyone responsible for energy management in commercial or industrial settings

 Location: Primarily urban or suburban areas in North America and Europe

PSYCHOGRAPHICS:

 Interests and behaviors: Sustainability, energy efficiency, technology, environmental responsibility, and cost savings

 Pain points and challenges: High energy bills, difficulty managing energy usage, outdated energy management systems, and lack of knowledge or resources for implementing energysaving solutions

 Goals and aspirations: Reduce energy consumption and costs, improve environmental impact, and streamline energy management processes

 Buying behavior: Value quality, reliability, and cost-effectiveness in energy management solutions. Often rely on referrals and research before making purchasing decisions.

 Communication preferences: Primarily digital channels such as email, social media, and online advertising. Also respond well to industry events and trade shows, as well as targeted outreach from sales representatives.