ATLANTA GRADE SCHOOL
FRIENDS
PRESERVATION TEXAS
FINDING, ORGANIZING AND UTILIZING VOLUNTEERS AND
NORTHEAST TEXAS REGIONAL PRESERVATION SUMMIT SEPTEMBER 7, 2023
ENHANCING ORGANIZATIONAL VISIBILITY AND MARKETING A PRESERVATION INITIATIVE
• TREASURER, ATLANTA GRADE SCHOOL FRIENDS
• 28 YEARS IN COMMUNITY MENTAL HEALTH, WITH A PRIVATE COUNSELING SERVICE
• ALSO WORKED WITH A COMPANY FOCUSED ON RESIDENTIAL AND COMMERCIAL BUILDING CONSTRUCTION, SOIL STABILIZATION AND SUBGRADE DIRT WORK.
• PROJECT MANAGER, ATLANTA-MILLER GRADE SCHOOL
More than 21,000 hours have been donated over 20 years. The value of those hours – which we believe to be a conservative estimate – is $627,020 according to the Independent Sector (2023).
Being all or mostly volunteer operated, some nonprofit budgets can look small on paper (suggesting they are unsophisticated). But the work of volunteers is substantial, meaningful, and financially impactful.
Count your volunteer hours and share the information!
• NONPROFIT FUNDRAISING AND COMMUNICATIONS WITH 35 YEARS OF HANDS-ON EXPERIENCE ACROSS TEXAS
• NSDAR: AUSTIN COLONY CHAPTER, FRIENDS OF THE TEXAS HISTORICAL COMMISSION, GOVERNOR’S APPOINTEE - TEXAS ENVIRONMENTAL EDUCATION PARTNERSHIP (TCEQ), BOARD - INTERSTATE RENEWABLE ENERGY COUNCIL, NTEN: NONPROFIT TECHNOLOGY NETWORK, TECHSOUP AMBASSADOR, THE HONOR SOCIETY OF PHI KAPPA PHI
• INTERNATIONAL BLOGGER, TWO DEGREES FROM THE UNIVERSITY OF TEXAS AT AUSTIN
When you meet someone for the first time, there is a good chance that your first impression will be shaped by what the other person looks like. Even in situations where facial appearances shouldn’t matter - like deciding if a defendant is guilty or innocent; or choosing where to stay on Airbnb - there are consistent advantages to having “the right look.”
Tony Evans, Ph.D., Psychology Today (January 2022)
Photo of Shirley Temple by Alfred Eisenstaedt
MODERNIZED AFTER 20 YEARS, THE NEW WEBSITE IS MORE SECURE AND PROVIDES:
• DONOR AND PARTNER RECOGNITION
• HISTORY, MISSION, AND FUTURE PLANS
• PHOTOS
• MAILCHIMP E-NEWSLETTER SIGN UP
• ONLINE GIFT PROCESSING
DONORS AND PROFESSIONAL ADVISORS RELY ON THESE PLATFORMS
Consumers trust their friends. This is why word of mouth [WOM] marketing is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising - this stat alone solidified the word-of-mouth use case.
Megan Mosely, Social Media Today (2017)
• NURTURE AND BUILD YOUR COMMUNITY.
• DONORS AND PROFESSIONAL ADVISORS ARE ONLINE RESEARCHING YOUR NONPROFIT.
• POST ON SOCIAL AT LEAST ONCE A WEEK –KEEP THE HEART OF YOUR ONLINE PRESENCE BEATING.
• MAKE SURE YOUR URLS ARE CLEAR AND EASY TO READ.
• FOCUS ON PLATFORMS THAT MAKE SENSE FOR YOUR ORGANIZATION - QUALITY OVER QUANTITY.
▪ People in the U.S. have an average of 7.1 social media accounts.
▪ The average person spends 145 minutes on social media every day.
Forbes Advisor, May 18, 2023
With over 90% of the search market share, Google is undoubtedly the most popular search engine.
Consider a free Gmail account, which then provides access to Google Maps, YouTube, Google Drive and more. Remote working is facilitated with these convenient communication and work tools. #CostEffective
KEEP THE HEART BEATING … A PROFESSIONAL PLATFORM ALLOWS YOU TO SHARE INFORMATION WITH PEOPLE WHO LIVE IN MANY LOCATIONS.
THIS ALSO PROTECTS YOU AND YOUR AUDIENCE. #CANSPAM
REGULAR EMAIL HELPS CAPTURE YOUR PROJECT HISTORY, AND IT CREATES AN ARCHIVE OF INFORMATION FOR FUTURE REFERENCE.
ATLANTAGRADESCHOOLFRIENDS.ORG
▪ ATLANTAGRADESCHOOLFRIENDS@GMAIL.COM
▪ FACEBOOK @ATLANTAGRADESCHOOLFRIENDS
▪ YOUTUBE @ATLANTAGRADESCHOOLFRIENDS
▪ ISSUU @AGSF2023