LISTING PRESENTATION FOR




Our Mission Statement
Listing Presentation
Meet the Team
Why Choose Naples Ultimate Luxury Group?
Listing Services
Internet Marketing Preparation Tips
Photoshoot Checklist Showing Your Home Purchase & Sale
Home Inspections Settlement & Closing Affiliate Team Moving Tips
Our Affiliations
Information About Your Property
Our Mission is to help you live the SW Florida Lifestyle.
We love sharing the passion and joy that comes from living in SW Florida, with our clients. We understand that selling a property can be stressful and challenging. We want to be your guides and advocates throughout the entire process by assisting you with not only the big details but the small ones as well.
Anna Eckstein has been a committed Real Estate Professional in the Naples area since 2007 and has extensive knowledge of the local real estate market She is a licensed realtor for 17 years in Florida She offers exceptional research and analysis techniques and excellent presentation skills to her clients She is fluent in English, Ukrainian, and Russian and is dedicated to the highest standards of professional ethics and client service Her mission is a sincere dedication to her clients with the highest standards of professional service and integrity. She is energetic, very dependable, hard working, and always maintains a positive attitude. She will meet your highest expectations in all aspects of your real estate transaction.
Apple provides administrative support to all the client's inquiries and helps them throughout the process of home buying/selling She ensures that each and every client is satisfied In addition, Apple manages a portion of the Team's marketing, ensuring that your property is marketed to as many potential buyers and real estate agents as possible
Mark is an Intrepid, reliable, and highly skilled sales and marketing officer with proven record in meeting targets growing client bases, and leading teams in achieving all organizational goals and quotas Offering robust analytical and presentation skills, with a strong technical and research background A confident communicator who is adept at delivering compelling speeches and engaging large groups of people. Capable of excelling within a team or independently in fast paced environments
A D M I N I S T R A T I V E O F F I C E R
S A L E S A N D M A R K E T I N G O F F I C E R
We have an extensive amount of experience, with over 17 years
We have the depth and understanding to anticipate, negotiate, and facilitate the smoothest transaction possible. Having a team provides you with support and multi-faceted skills that you may not get when using an individual agent. We work together as a unit and can rely on each other's skills and talents to make sure we are successful in achieving your goals. With this combined knowledge and skill set, we can help you through the process from the beginning stages of searching, all the way to closing day and beyond.
We know what it takes to be successful in buying and selling real estate, in all areas of SW Florida with all the various types of real estate available. Searches include vacation homes, second homes, rental properties, and full-time residential properties. This kind of knowledge is a result of over 17 years of combined experience in the SW Florida market...we've pretty much seen and experienced it all!
We focus on results. Our foundations of Smart Marketing and Solid Representation. work to connect buyers and sellers in SW Florida, and around the world.
Smart Marketing means we promote your property in ways that are responsive to changing markets and home buyer trends for maximum results
Solid representation ensures that Naples Ultimate Luxury Group principals look after your interests without compromise.
Listing Term to be 180 days, with a cancellation agreement clause. After 30 days the seller or broker will have the right to cancel the agreement within 30 days written notice.
Projected Value: Depending on current comparables and the current market, my recommended price
would be based on several factors; inside condition, view, overall condition, any needed repairs, market competition, and market climate at the time property is put up for sale. At this time I would recommend a list price of $
Showings: I will be present at every showing to assure the utmost care and safety. Also to assure that your home is presented at its best
Service: I will provide unequaled representation for all parties involved and provide updates on a regular basis.
Marketing: Your property will be advertised in the SW Florida MLS, Youtube, searchhomesnaplesfl com, Zillow com, Trulia com, Realtor com, Facebook, Google, Instagram, and LinkedIn
Digital Imagery: A virtual/matterport tour video will be produced and featured on YouTube as well as various Real Estate websites. A digital and drone photos display will be available online and on brochures for clients and fellow agents.
Highlights: A home highlight flyer will be produced to show the features of the home to prospective buyers and fellow Realtors
MVP Realty was founded in 2014 by Derek Carlson, President and Broker of the company With nearly 1,200 Realtors and 22 branch offices throughout Florida, MVP Realty has now proudly served over 23,000 home buyers and sellers, totalling over $9 Billion in sales volume. Over the past 8 years, MVP Realty has earned a high quality reputation as a dedicated real estate company with a proven track record of success and award winning business practices. Our service mentality is highlighted in our responsiveness, accessibility and attention to detail.
SERVICE: I am available seven days a week.
DIRECT CONTACT: Call/Text or email. Direct contact almost anytime you wish to speak to me.
FULL-TIME REALTOR: Real Estate isn't just my job, it is my career
FREQUENT ACTIVITY UPDATES: I make sure to provide my clients with activity reports, which keep you up to date on all the activities (Showings, Marketing, Open Houses, etc) concerning your listing.
SHOWINGS: All showings are to be set up by myself to provide the utmost in service, safety, and follow-through. I also will make sure that I will be present at every showing in an effort to prepare the property to show at its best and assist all showing agents with any questions they may have.
UNEQUALED DEDICATION: Referrals & Letters of recommendation are available for review.
COMMUNICATION: Clear, concise communication to keep you abreast of the entire process.
STRATEGIC CONSULTING: With 17+ years of experience, we can provide you with options to best enhance your negotiating position
TRANSACTION COORDINATOR: Full-time transaction coordinator to ensure your transaction runs smoothly.
CUSTOMER CARE LIASON: To ensure your satisfaction and keep you updated throughout the process.
BROKERS OPEN HOUSE: All my listings will be featured at a broker’s open house. This allows my fellow agents both within MVP Realty and all other SW Florida Real Estate companies to have the opportunity to preview the property.
PROFESSIONAL PHOTOS AND VIDEO SHOOT to be used for Internet imagery, printed publications, marketing brochures, and additional MLS photo input This allows me to show your property at its best
SOCIAL MEDIA: Property to be featured on Youtube, Instagram, Facebook, and LinkedIn posts.
OPEN HOUSE on properties listed for sale if appropriate and desired by the seller.
SW FLORIDA MLS: All properties listed for exposure to all other SW Florida Real Estate Agents and their clients worldwide SW Florida MLS is also available to the public through my website and applications for even greater property exposure.
DIRECT MAIL MARKETING: All neighbors are sent a notice to let them know your property is for sale, in an effort to find a buyer that may be interested in stepping up to a new property or investing in more SW Florida real estate.
MVP REALTY OFFICE: Our office will feature a Facebook post of your property that will be displayed on MVP Realty private Facebook page
INTERNET MARKETING: Internet Marketing has become one of the most important parts of the real estate business in SW Florida. The Internet is now so prolific that it is not enough to just let the MLS feeds be the only source of Internet exposure for your listing. We spend thousands of dollars every month to provide the greatest exposure possible as well as listing enhancements for your property.
NEWSLETTER: Listing Link and Video to be featured on www.searchhomesnaples
Here are some of the websites I utilize:
SW Florida MLS System searchhomesnaplesfl.com YouTube.com Trulia.com Zillow.com Realtor.com
SINCE 90% OF BUYERS SHOP FOR HOMES ONLINE PHOTOGRAPHY IS MOST MPORTANT THAN EVER
A PICTURE IS WORTH A THOUSAND WORDS
ACCORDING TO MLS STATISTICS, HOMES WITH IMAGES SOLD 68% FASTER THAN HOMES WITH STANDARD IMAGES.
A
IS WORTH A THOUSAND WORDS
We'll create a custom webpage to promote your home online
The Matterport 3D Virtual Tour is the most realistic, immersive way to experience a property online. A 3D Virtual Tour is an online experience that lets viewers move through a property and see it from any angle.
Custom brochures will be created to highlight all the benefits to the buyer
Professional guidance, no money out of pocket
Staging helps sell homes up to 30 times faster than the nonstaged competition Staging can help increase the sale price by up to 20% on average.
Home staging is the process of expertly dressing up a room to appeal to buyers’ aesthetic tastes. Furniture, art, and lighting are all popular styling techniques that can make a property sell faster and at a higher price. In fact, staged homes sell 86% faster and for more money than their competition.
Virtual home staging is when a graphic editor expertly designs a room using virtual decor, generating a highly realistic photograph for prospective buyers to view online.
Ability to instantly advertise around the globe Geo filter selection of buyers and interests
Expert Web Marketing we know how to drive massive web traffic to our network of websites. With ongoing promotion to stay at the top of all rankings by our Search Engine Marketing team, www.searchhomesnaplesfl.com offers unparalleled exposure to find the buyers for your home.
Withover10,000Buyersinwaitingthatwehaveregisteredonourwebsite.Hereisarecent
Stories drive action. We tell a story about your listing through a series of targeted email blasts, sent to a carefully-chosen audience, real estate professionals and potential buyers
Mega Open house is an event for prospective buyers, real estate agents, and the entire neighborhood. We include food and beverages or a theme that draws people to view your home.
Photos are powerful when it comes to selling a home, but nothing compares to seeing it in person. That's why hosting stellar open house experience are crucial for your success as a seller
Where are buyers looking? SW Florida Life marketing directly addresses these key exposure
Where
in 2021?
Of buyers in 2021 used the internet in some form to search for a home.
Exterior:
Remove peeling and chipped paint; replace with a fresh coat
Fix loose trim and fencing
Clear cutters and downspouts
Make sure there is good exterior lighting & all walkway lights /front lanterns work
Clean and repair the roof as needed
Clear garage of clutter and tidy shelves
Yard:
Mow and trim grass; re seed and fertilize where necessary
Prune all overgrown trees and shrubs
Weed flower beds Remove or replace dead or diseased plants, shrubs, and trees
·Clean grease and oil stains from driveway
Front Door:
Polish or replace the door hardware so it shines
Add a fresh coat of paint to get rid of nicks
Clean the glass on the storm door; make certain the screen is secure
Make sure the doorbell operates properly and there are no squeaks when the door opens and closes
Windows: Throughout:
Clean all windows inside and out
If indeed, add a fresh coat of paint to the window trims and sills
Make sure all windows open and close easily
Replace cracked windowpanes and those with broken seals
Make sure window screens are clean and secure; replace any screens with holes or tears
Entry:
Clean entryway floors and area rugs
Downsize clutter in the entry and entry closet to give the appearance of spaciousness
Double check entry lighting is working
Clean all floors, carpets, walls, and trim
Replace burned-out light bulbs
Empty trash
Remove family photos, valuables, prescription drugs
Kitchen:
Make sure countertops, grout, and sinks are clean and stain-free. Replace grout as needed.
Fix dripping faucets
Organize pantry and cupboards so they appear clean, neat, and spacious
Make sure refrigerator and freezer are defrosted and odor free
Clean the oven and cook-top thoroughly
Set the table
Give rooms a fresh coat of paint as needed
Repair cracks and holes in ceiling and walls
Make sure all wallpaper is secure
Repaint woodwork that is worn or chipped
Clean or replace draperies and blinds; open them to maximize light
Make sure drapes and blinds open and close
Repair cracks in ceiling and walls
Apply a fresh coat of paint if necessary
Make sure wallpaper is secure
Clean drapes and blinds; open to maximize light
Put away toys, clothes, and clutter
Neatly make up the beds
Steam clean carpets. Clean rugs and wood flooring, and remove any stains or odors
Position the furniture to showcase the size and space of the room
Remove and replace any attached items you wish to move with you, such as chandeliers and drapes.
Put away toys and hobby supplies; remove extra magazines and books from tables
Make sure sinks, tubs, showers, and countertops are clean and free of stains
Repair any leaky faucets
Remove grout and soap stains from title
Replace any missing or cracked tiles or grout
Make sure all joints are caulked
Make sure all fixtures are operating, including heat lamps and exhaust fans
Install a new shower curtain and buy matching towels
Store all supplies, such as toilet paper, shampoo bottles and cleansers out of sight
Use air fresheners or bake treats for a nice aroma
Plant flowers to brighten a walkway and enrich the entry
Remove any indoor houseplants that are turning brown or losing their leaves
Remove all “fixer” cars, campers, and boats from property
Discard the clutter of magazines on the coffee and end tables
Tidy and declutter all closets
Hide or get rid of worn out throw pillows
Store pet supplies
At night, turn on the porch light and outdoor lighting. Buyers often drive by homes they are considering at various times of day
Once your home is ready to show, as your agent, I will begin marketing it to potential buyers and other sales associates. If possible, leave the home when buyers are present so they feel comfortable asking their agent candid questions.
Remove pets. Take them with you or keep them penned in the yard or garage. Open shades and curtains to let in light
Turn on enough lights so the home is well-lit
Remove clutter from tables and bookshelves. Neatness makes rooms seem larger
Put away items in the yard such as garden tools, bicycles and toys
Grind up part of a lemon in the disposal to add fresh smell to the kitchen
Keep radios and TVs off, or on low volume
Keep money and other valuables, as well as prescription drugs, locked up.
Purchase and Sale Agreement
Once we have found a buyer for your home, we will work with you through the purchase and sale agreement. This is the contract in which you and the buyer outline the details of your property transfer. The purchase and sale agreement usually consists of the following:
Earnest money receipts
Financing addendum
Inspection addendum
Conditions/disclosure addendum
Contingency addendum, when appropriate
Addendum outlining special conditions
Lead based paint notification, when appropriate
Agency disclosure form
Property disclosure form
Emotion & Insulation: As I see it one of my most important roles in selling your property is to insulate you from the buyer and keep your emotions in check. Both of these points can be a seller’s greatest enemy when it comes to negotiating. I keep you at a comfortable distance from the buyer allowing you to make well thought out and rational decisions to increase your benefits in the sale
Contract Review: I will review with you all Purchase Contracts and all the intricate details so that you understand all your legal rights and obligations laid out in our standard sale agreement.
The Negotiation Process: I will explain your options in the negotiating process and assist you in making a plan to achieve your sales goal; whether it be the highest price, the quickest sale, the easiest transition, or whatever is most important to you just let me know.
Multiple Offers: In the event of multiple offers, I will guide you on your choices and advise you on how to take the greatest advantage of an active market.
The Paperwork: I will prepare and fill out any and all counter offers on the industry accepted forms in response to any Purchase Contract on your behalf.
Professional Guidance: I will advise you on negotiating strategies that may work, as well as the possible pitfalls to each strategy. Together we can make a decision on the best path to take for your negotiations
Facilitating The Sale: I will coordinate with my fellow agent and/or buyer to facilitate the quickest response to complete the negotiations as promptly as possible.
Once a buyer has decided to make an offer on your home, it will usually be contingent upon a professional inspection of the entire property- including improvements. The home inspector looks beyond the cosmetics to make sure that the home’s general systems operate properly
The inspector will also look for large repairs that are needed and report on the condition of the home.
The standard home inspector's report will review the conditions of the home’s heating and cooling systems; interior plumbing and electrical systems; the roof, attic and visible insulation; walls, ceilings, floors, windows and doors; foundation, basement and visible structure. The inspector will also look for cracks in cement walls, water stains that indicate leakage, and any indication of wood rot.
A home inspection also points out the positive aspects of a home, as well as the maintenance that will be necessary to keep it in good shape.
Remember, no home is perfect. If major problems are found, I will help you negotiate through the process. Often, buyers will attempt to request repairs and/or credits as a result of the inspection.
During the negotiation stage of the transaction, a mutually agreed-upon date for closing is determined “Closing” is when you and the seller sign all the paperwork and pay your share of the settlement fees, and the documents are recorded. Prior to closing, the agent will complete a detailed settlement statement for both buyer and seller. As your agent, I can help you understand which of the following typical statement fees apply to you
The Seller Receives:
Utility deposits held by gas, electric, cable, telephone, and other companies
Prorated portion of pre-paid property taxes
Prorated mortgage interest from payments made during the current month
Homeowners association dues
Net proceeds after the seller’s share of expenses is paid
The Seller Pays:
Documentary stamp taxes and surtax on deed, if any
HOA/Condominium Association estoppel fees
Owner's Policy and Charges
Recording and other fees needed to cure title
Title search charges
Seller's attorneys' fees
Municipal lien search
Charges for FIRPTA withholding and reporting
Brokerage commission (the sum or percentage of the sale price previously agreed upon by the seller and real estate agent)
If prior to Closing, Seller is unable to meet the AS IS Maintenance Requirement as required, a sum equal to 125% of estimated costs to meet the AS IS Maintenance Requirement shall be escrowed at Closing. If actual costs to meet the AS IS Maintenance Requirement exceed the escrowed amount, the Seller shall pay such actual costs. Any unused portion of escrowed amount(s) shall be returned to Seller.
More Paperwork: I will see to it that after we have come to terms with the buyer, all documents are fully executed and copies are provided to all parties requesting them
Opening Escrow: I will take care of setting up and opening the Escrow account and coordinating transfer of all documents to the appropriate title officer
Scheduling Details: I will coordinate and schedule all inspections on your property and be available to meet them at a mutually agreed time so you do not have to worry about scheduling these inspections or being present. This would include, but not be limited to, home inspectors, appraisers, buyers final walk through, termite inspectors, as well as any other parties that may need to be escorted through your property.
Sellers Obligations: I will see to it that all your obligations in the contract are met by having all documents, surveys, disclosures completed and delivered to the buyer in a timely fashion.
Buyers Obligations: I will keep the buyer in check to make sure they are performing according to the timeframes in the contract regarding review of documents as well as the inspection periods.
Financing Obligations: In the event the buyer is financing the purchase of your property, I will verify the buyer’s ability and progress throughout the transaction to facilitate a smooth sale.
Communication: I will keep you abreast of all developments in the transaction in a timely matter whether they are positive or negative.
Problems: I strive for a problem free transaction and will always attempt to perform in a proactive fashion - however, occasionally problems do develop. It is my belief that part of my job is to facilitate solutions and not be an alarmist. I will advise you on your options in the event of problems during the transaction and guide you in making the best decision for the situation.
Keys to the Property: I will take care of transferring all keys and gate/door openers as directed. Transfer of Possession: I will coordinate with you, escrow, the selling agent, and the buyers to assure a smooth finish and transition from seller to the new buyer as well as assisting in coordinating any moving details.
The Next Step: If you are taking the proceeds from this sale and moving towards purchasing a new property, I can help you coordinate timing as well as assist you in finding the perfect new home.
Investment Property: In the event, this is an investment property, you may want to consider doing a 1031 Tax Deferred Exchange. I have a good working knowledge of this tax benefit and can answer most of your questions or put you in touch with an expert in the field.
Moving off Island: Need a Realtor in another community? I can help! I have a great network of exceptional agents across the US and Canada that I would be happy to refer you to - just let me know where you plan to make your next purchase and I will put you in touch with a top agent in that area.
Pick up the truck as early as possible if you are moving yourself.
Make a list of every item and box loaded on the truck
Let the mover know how to reach you
Double check closets, cupboards, attic, basement and garage for any left behind items
Be on hand at the new home to answer questions and give instructions to the mover
Check off boxes and items as they come off the truck
Install new locks
Confirm that the utilities have been turned on and are ready for use
Unpack your “first day” box (see list for suggested contents)
Unpack children’s toys and find a safe place for them to play
Furniture pads, hand truck or dolly, packing tape, bubble wrap, newspapers or packing paper, scissors, utility knife, labels, felt tip markers, cornstarch packing peanuts, plenty of boxes.
Scissors, utility knife, local phone book, coffee cups, teakettle, instant coffee or tea, pencil and paper, soap, bath towels, trash bags, shelf liner, paper plates, snacks, toilet paper, children’s toys
Use up to things that may be difficult to move, such as frozen food
Get estimates from professional movers or from truck rental companies if you're moving yourself
Once you’ve selected a mover, discuss insurance, packing, loading and delivery, and the claims procedure
Record serial numbers on electronic equipment, take photos (or video) of all of your belongings and create an inventory list
Change your utilities including phone, power and water, from your old address to your new address
Obtain a change of address packet from post office and send to creditors, magazine subscription offices, and catalog vendors
Discuss tax deductible moving expenses with your accountant and begin keeping accurate records.
Defrost your refrigerator and freezer
Have movers pack your belongings
Label each box with the contents and room where you want it to be delivered
Arrange to have payment ready for the moving company
If you’re moving to a new community, contact the Chamber of Commerce and school district and request information about services
Make reservations with airlines, hotels and car rental agencies if needed
If you are moving yourself, use your inventory list to determine how many boxes you will need
Begin packing nonessential items
Arrange for storage, if needed
If you have items you don’t want to pack and move, hold a yard sale
Get a license, registration and insurance in order
Transfer your bank accounts to new branch location
Cancel any direct deposit or automatic payments from your accounts if changing banks
Make special arrangements to move pets, and consult your veterinarian about ways to make travel comfortable for them
Have your car checked and serviced for the trip Collect items from safe deposit box if changing banks
Set aside legal documents and valuables that you do not want packed
Pack clothing and toiletries, along with extra clothes in case the moving company is delayed
Give your travel itinerary to a close friend or relative so they can reach you as needed
Discuss tax deductible moving expenses with your accountant and begin keeping accurate records.
Naples Ultimate Luxury Group is hardworking, but we'll admit, we can't do it all on our own. We need a full team! In addition to our marketing and coordination teams, and even our sales team, we still need the right people helping us in the background!
Tyler Esposito MOVEMENT MORTGAGE (239) 462 6589
Loan Officer Mortgage Advisor NMLS 1886253
Anthony Soto NEO HOME LOANS (239) 323 9310
Loan Officer Mortgage Advisor NMLS 2023763
Home Inspectors:
John Prete House Master (239) 430 8220 Licensed Inspector John.Prete@Housemaster.com
James Bell Bell Inspection Services (239)823 8817 Licensed Inspector Bellinspectionserviceslls@gmail.com
Insurance Agents:
Aly Packish Vanderbilt Insurance (239) 330 2974 Account Representative vandyins com
Neekesh Magan Brightway Insurance (239) 676 8199 Insurance Agent Neekesh.magan@brightway.com
Honest and True Moving (239) 465 5249 Move Me (833) 668 3630 ASAP Moving Solutions (239) 778 5928
Radon & Mold Professionals (239) 498 4619
Naples Home Inspectors (239) 435 1180
Clean Air Management (239) 207 0426 Hughes Exterminators (239) 266 2089
Kelly Porter Cotrell Title & Escrow (239) 431 8207 Real Estate closing Specialist Kelly@FLTitlegroup com
Conrad Willkomm Law Office (239) 303 4040 Estate Planning Attorney conrad@swfloridalaw com
Sam J. Saad III Law Office (239) 963 1635 Real Estate Attorney Saadlegal.com
"WehaveknownAnnaEcksteinforover4yearsaftershehelpeduspurchase anotherpropertyandfromthatexperiencewefeelthathandsdownsheisthebest agentinNaples.
Herlikeability,professionalismandnegotiationsskillsdistinguishesheronalevel reservedforeliteluxuryagents
WhenthetimecametosellourpropertyinNaplesweknewthatAnnawasourgalto getustheoutcomewewantedandsheoverdeliveredforusasweknewshewould Hermarketingofthepropertywasperfect.Shepersonallydidalltheshowings impeccablyandattheendnegotiatedthebestterms,overandabovewhatwehad imagined
WesincerelyappreciateAnnaandmosthighlyrecommendhertoanyonewhowants tohavethebestexperiencesellingorbuyinginNaples"
RonandCindyStengel December2nd,2021