Growing Places June 2025 by AGE Media and Promotion

On the cover is First National Bank Field at Brandon’s Aspen Park.

Photo by Bob Fitch.

Beneficial Electrification

You Can Live and BE Better

BE savings-smart. BE grid-conscious. BE efficient. Beneficial Electrification allows you to live and BE better. Enjoy greater quality of life thanks to a grid with more renewable and affordable energy than ever before. Choose electric and plug into a cooperative equipped to power all of your needs.

Scan here to connect with your local Touchstone Energy® Cooperative to learn about BE options, including Rheem Marathon® water heaters.

ABOUT US

The Sioux Metro Growth Alliance (SMGA) is a nonprofit economic development organization that works to improve the economy and advocates for business development and quality of life in the communities around Sioux Falls. SMGA advocates on behalf of Alcester, Beresford, Brandon, Canton, Centerville, Colton, Crooks, Dell Rapids, Garretson, Harrisburg, Hartford, Humboldt, Lennox, Salem, Tea, Valley Springs, and Worthing. All of these communities provide rewarding places to live and to work.

Sioux Metro Growth Alliance 196 E. 6th St., Suite 200 Sioux Falls, SD 57104

605.679.7149 info@siouxmetro.com

Board Chair Mike Jaspers, East River Electric

Vice Chair Marcus Mahlen, NAI Sioux Falls

Secretary-Treasurer Dean Karsky, Minnehaha County Commission

Past Chair, Sharese Ihnen, Lennox Area Development Corp.

Robert Baker, First National Bank

Jay Buchholz, Sioux Valley Energy

Jeff Eckhoff, City of Sioux Falls

David Kull, City of Brandon

Mike Wendland, Grant Park Capital

Tony Wiseman, Journey Construction

STAFF

Tyler Tordsen, President & CEO

Bryce Healy, Economic Development & Member Relations Specialist

Chris Fields, Economic Development & Member Relations Specialist

Joshua Chase, Economic Development & Member Relations Specialist

Karen Ruhland, Administrative Support

Nate Welch, Economic Development & External Relations Specialist

MEMBERSHIP ADVISORY BOARD

City of Alcester Dave Hodgson

City of Beresford Jerry Zeimetz

City of Brandon Patrick Andrews

City of Canton Jeff Tanner

City of Centerville Jared Hybertson

City of Colton Monte Koopman

City of Crooks Mike Harstad

City of Dell Rapids Chuck Jones

City of Garretson Paetyn Dreckman

City of Harrisburg Derick Wenck

City of Hartford Arden Jones

City of Humboldt Kelly O’Gorman

City of Lennox Nate Vander Plaats

City of Salem Mitch Rayman

City of Tea Aaron Otten

City of Valley Springs Rick Larsen

City of Worthing Scott DeWitt

Lincoln County Joel Arends

McCook County Chuck Mehlbrech

Minnehaha County Dean Karsky (Chair)

Turner County Mick Miller

Alliance Comm. Paul VanDeBerg

Bluepeak Lucas Peterson

East River Electric Eric Fosheim

First Interstate Bank Jay Mitchell

Golden West Travis Terkildsen

Lloyd Companies Drew O’Brien

Midco Andrew Curley

MidAmerican Energy Sam Wagner

NorthWestern Energy Paul Mantz

Sioux Valley Energy Brandon Lane

Southeastern Electric Erica Fitzhugh

South Lincoln Rural Water John Stearns

US Bank Eric Krouse

Xcel Energy Joe Anderson

RESILIENT GROWTH, REAL MOMENTUM, TOGETHER

Even in times of national uncertainty, the Sioux Metro continues to move forward—not blindly, but boldly and with purpose. That was clear to me again during a series of moderated economic outlook panels hosted by my local Rotary Club.

While the national economic picture remains unpredictable at times—from shifting tariffs to workforce challenges—our metro is proving what it means to be insulated, not isolated. That phrase came up from one of my co-panelists and it has stuck with me. It reflects the reality that while we’re not immune to broader headwinds, our region is grounded in pragmatism, adaptability, and a history of always rising to the occasion.

We’re seeing that resilience on the ground in communities like Brandon, where new building projects are actively reshaping the landscape. Even amid hesitation in some markets, projects are still moving forward, with new businesses and entrepreneurs in the region choosing to (cautiously) take the leap and putting their trust into our people. Other companies and investors with deeper roots in the area are continuing to step up in seeking growth and expansion opportunities, as evidenced by some of the exciting projects featured in this edition.

Yes, workforce challenges still persist. Yes, childcare and housing are real constraints.

But we’ve faced similar challenges before, and we’ve found ways through them – together. A few years ago, I remember people asking amidst 2 percent unemployment: “How will Amazon ever fill 1,000 jobs in this market?” And they did. In 1998, SMGA’s predecessor organization (MCEDA) helped lead regional partners to take a chance on some ag land along the interstate near Brandon to create new industrial opportunities for the region. That 117-acre Corson Industrial Park has attracted companies from around the world to Brandon. Over its lifetime, it has generated more than $27 million in property tax value, created over 300 jobs, and helped draw new residents to the Sioux Metro region.

These examples remind us: the Sioux Metro doesn’t just react. We adapt, solve, and build.

As we head into summer, SMGA is doubling down on what we do best: Connecting people, supporting projects, and building partnerships. This includes our recently launched Corporate Partnership Program which creates new ways for private-sector leaders to join us in our mission of “empowering our communities to grow” and in helping to shape our region’s future.

The Sioux Metro doesn’t succeed by standing still or waiting for others to lead. It succeeds by leaning into challenges while sticking to our values and continuing our shared commitment to responsible, intentional growth. Thank you to all who are part of this journey with us. From our long-standing members to our brand-new partners. Our momentum is real, and it’s growing every day. If you’re ready to join the work of building stronger, smarter communities, we’re ready to connect. Let’s keep moving forward—together.

Tyler Tordsen President & CEO, Sioux Metro Growth Alliance

Alliance Communications

Bank

Midwest

Banner

Bluepeak

BNSF

Dakota Scout

DesignArc

East River Electric

EOS - Will Powell

Farmers State Bank

First Bank and Trust (Canton)

First Bank and Trust (Garretson)

First Interstate Bank

First National Bank in Sioux Falls

Gil Haugen

Golden West

ISG

Kelly Construction

Koch Hazard Architects

MidAmerican Energy

Midco

NAI Sioux Falls

NextEra Energy

Northwestern Energy

PASQ

SDN Communications

Sioux Valley Energy

Southeastern Electric

South Lincoln Rural Water

TetonRidge LLC

TSP

US Bank

VeldCo

Wells Fargo

Xcel Energy

Tyler Tordsen

SIOUX METRO GROWTH ALLIANCE HONORS IMPACTFUL LEADERS

From a growing community to a community advocate to a business that has served as a valuable resource, Sioux Metro Growth Alliance recently honored the people and places helping move the metro area forward.

SMGA President and CEO Tyler Tordsen presented the awards at the organization’s annual meeting and awards banquet. “We’re fortunate to live in a state and region where the communities, the businesses and the people are looking out for each other and working on growing the region with future generations in mind,” he said. “All of us at SMGA continue to be proud of our members, partners and volunteers who make the work we do special and our collective impact on the region meaningful.”

South Dakota Lt. Gov. Tony Venhuizen addressed the event, which was attended by more than 140 community and business leaders from the region. Venhuizen said, “Sioux Falls is a great city and a great place for me and my family to call home. South Dakota’s economic strength would not be possible without all the growth that Sioux Falls and the surrounding area have achieved in recent years.”

COMMUNITY INNOVATION AWARD | CITY OF CROOKS

The Community Innovation award is granted to a member community that has demonstrated successful new ideas in community development or achieved a community goal through partnership and community effort. According to Eric Pauli, community relations manager at Xcel Energy, “Crooks has strong leaders, starting with Mayor Butch Oseby; then there’s City Administrator Tobias Schantz — I’ve always enjoyed working with both of them. They’re always looking forward to what they can bring to the community that will help both the businesses and the residents grow.” Pictured are Crooks Economic Development volunteer Clayton Haug, Mayor Butch Oseby, City Councilor Mike Harstad and SMGA’s Tyler Tordsen.

BUSINESS PARTNER OF THE YEAR | ISG INC.

The Business Partner of the Year award is given to a company, enterprise or entrepreneur doing business in the SMGA region that has shown outstanding community development support or regional economic development partnership activity during the preceding year. ISG Inc. has been a major provider of engineering and architectural services for more than 50 years and has been serving the region since 2018. Their nationwide footprint has not stopped the ISG staff from being trusted leaders in the region. Hartford Mayor Arden Jones complimented ISG: “From my standpoint as mayor, I need someone who is willing to come to the table and say ‘Hey, have you thought about this?’ rather than just going along with whatever I am saying.” Pictured are ISG’s Ronna Poppens and Justin Heim; SMGA’s Tyler Tordsen, and ISG’s Dane Ekdom.

REGIONAL ECONOMIC DEVELOPMENT CHAMPION

JEFFERY TANNER, CANTON ECONOMIC DEVELOPMENT CORP.

The Regional Economic Development Champion award is granted to an individual living in or working in the region who has shown active support for community development through recent or cumulative past service to economic development and community enhancement. The 2024 Champion is Jeffery Tanner, executive director of the Canton Economic Development Corporation. CEDC board member Jon Frick said, “Jeff is that person that just keeps following up, he keeps working with those prospects, and we’ve landed some good businesses in Canton because of it.” Mayor Sandi Lundstrom added, “Canton’s industrial growth was stagnant. Since Jeff has been here, we’ve got three new businesses, and we are almost out of land, so we’re looking into expanding our industrial park.” Tanner is pictured here with Mayor Lundstrom.

FROM OVERSEAS TO CITY HALL, BERESFORD MAYOR DELIVERS GLOBAL PERSPECTIVE, SMALL TOWN PASSION

Eli Seeley and his wife, Dawn, could have moved anywhere in the world.

Their military careers found them living in Germany, but as it became time to transition to civilian life, small-town living called. “She’s from Alcester, and every time we would come back on leave or for holidays, we would drive through Beresford,” Seeley said. “The south side of town near the golf course was so beautiful, and everyone is friendly. We were drawn there. So after 21 years of active Army, we landed in Beresford in 2018.”

Seeley grew up on a farm in southeast Iowa. Dawn also grew up in a farming family. “So we were looking for a small town,” he said. “We knew it was going to be a great environment for our kids, who now are 12, 15 and 19. We benefited from growing up in a small town, and what drew us to Beresford was the sense of community.”

Since he took office last spring, “everything has actually gone really, really well,” he said. “I’m very happy with the city leadership and council and how things are going in Beresford.” There’s a lot to like.

He quickly became part of that community, balancing a full-time IT strategy role at Avera Health with serving as director of the ambulance service, a volunteer firefighter and youth sports coach.

When a vacancy arose on the City Council, Mayor Nathan Anderson asked Seeley to step up. “He served in the Air Force, so we connected on that level,” Seeley said. “After being in the military, I’ve always found where there’s a vacuum in leadership and people need to step up, it’s something we’re trained to do.”

Then came the mayor’s race. Anderson was moving on, and someone new was needed to serve. Again, Seeley said yes. “I didn’t plan it. That was not my intention,” he said. “But Nathan told me: ‘You have a unique perspective. You’re coming from outside the community but obviously invested in leadership, and I think you’d make a great mayor.”

• The Union County community is pushing 2,200 residents and experiencing both commercial and residential growth.

Major employers include Slumberland, which operates a large warehouse in town; Sioux Corp., which does industrial steam cleaning; and K&M Tire, which has a large warehouse.

• “Sioux Metro Growth Alliance also connected us with Prinsco, which opened here and provides water management solutions,” Seeley said.

“Plus, we have industrial land available for new businesses or expansions. Because we can offer access to Highway 46 and Interstate 29, we have a desirable location for a lot of industries.”

The success of Beresford is striking, said Tyler Tordsen, president and CEO of Sioux Metro Growth Alliance. The community became part of SMGA in 2024. “Beresford reflects the growing reach and potential of the Sioux

Heath and Sharese Ihnen with their children,

Eli and Dawn Seeley with their children, Colton, Trip and Juliann.

From Sioux Metro Minute

Falls metro area,” Tordsen said. “It’s really a short drive to the city and part of the momentum we see throughout Lincoln and Turner counties and now into Union County. Mayor Seeley is an exciting, emerging leader in the metro area and definitely is the right person at the right time to help Beresford fulfill its potential.”

In another symbol of the city’s evolution, this year has brought a new City Hall, moving city administration from a historic former bank into a newer space across the street. “It’s a nice, newer building with amenities the staff can take advantage of,” Seeley said.

“We’re planning to bring some real estate agents together to look at options for the historic building because it’s beautiful with phenomenal architecture, so we’re hopeful someone buys it and does something great with it.”

The city’s main street business community also is thriving. New additions downtown include coffee shop Cream & Sugar, Wake & Bake Bakery, Makers Market featuring work from local crafters and artists, and Kava Rose Brewhouse, which brings a chef-driven bistro option.

Food truck Rainy Day Coffee Co. also expanded to a storefront and roasts beans on-site. “I’m super-excited by the positive momentum downtown,” Seeley said. “Our businesses are doing a great job pushing the boundary of what you might expect to find in a small town.”

Residential activity is following the commercial growth that Beresford has experienced, with 51 residential lots in a future development on the north side of town.

“It’s designed to be a mix of twin homes, single-family homes and maybe some move-up homes,” Seeley said. “I think it’s going to shift the population center to the

northeast somewhat, which I think is great because it should also lead to more traffic downtown.”

Quality-of-life improvements are strengthening the community as well. Three baseball fields were built on the north side of town, creating a five-field complex that’s increasingly attracting tournaments and offers a walkable amenity for future residents of the new housing development nearby.

The Bridges at Beresford Golf Course & Community Center “is one of the top nine-hole courses in the state,” Seeley said. “It’s nice because during the day if a family wants to golf or is learning the game, it’s very welcoming.”

As for his own family’s experience in Beresford, “It’s everything we hoped it would be,” Seeley said. “When I was retiring, because I work in health information technology, I had great job offers from D.C. to Texas, Seattle and L.A. But we said no. For my wife and I, our work ethic is a direct reflection of where we grew up. We love the sense of community in Beresford. There’s a tremendous sense of pride here.” //

New homes on Beresford’s southern edge next to The Bridges at Beresford Golf Course. Aerial photos by Bob Fitch.

A look at a portion of downtown Beresford.

ALCESTER JOINS SIOUX METRO GROWTH ALLIANCE

The City of Alcester, South Dakota, has joined the Sioux Metro Growth Alliance (SMGA), a regional economic development association dedicated to advancing the interests of the rural and suburban communities in the greater Sioux Falls Metropolitan Statistical Area. Alcester, located in northern Union County, is the 17th SMGA member community.

“SMGA couldn’t be more excited to have Alcester join our organization,” said Mike Jaspers, who serves as chair of the SMGA Board. “Our ability to stimulate, sustain, and support the economic growth of our communities, businesses, and residents increases with each member community. By working together, each member benefits individually while simultaneously strengthening the entire region.”

By joining SMGA, Alcester aims to leverage regional partnerships

Alcester is located in northern Union County. It was platted in 1879 and incorporated in 1893. Its population is about 820. This photo is looking from the southwest corner of town towards the northeast. In the foreground is Farmers Cooperative Society and the downtown district.

Photos by Bob Fitch.

and resources to enhance local economic opportunities, attract new businesses, and support existing enterprises. This collaboration aligns with the city’s commitment to fostering a vibrant and sustainable economic environment for its residents.

“We are excited to become a member of the Sioux Metro Growth Alliance,” said Dave Hodgson, finance officer of the City of Alcester. “This partnership will provide us with valuable resources and connections to drive growth and improve the quality of life in our community.”

“Sioux Metro Growth Alliance’s mission is to empower our communities to grow,” said Tyler Tordsen, President & CEO of SMGA. “Alcester is the second Union County community to join, and we look forward to serving residents and businesses alike with community and economic

development services to achieve shared goals.”

“Joining the Sioux Metro Growth Alliance represents a significant step forward for Alcester. Together, we will harness our collective strengths to foster economic growth,

enhance community engagement, and create opportunities for our residents. This partnership is not just about collaboration; it’s about building a brighter future for our town and surrounding communities,” said Alcester Mayor Lisa Hodgson. //

Alcester-Hudson High School is located in the northeast corner of town. The Alcester-Hudson School District serves approximately 300 students, with 166 in grades K-6, 55 in Junior High and 94 High School students.

ECKHOFF JOINS SMGA BOARD

During its annual meeting in March, SMGA welcomed new board member Jeff Eckhoff, planning and development services director for the city of Sioux Falls. Eckhoff is a familiar face to those who work in economic development, having previously led SMGA’s predecessor organizations, the Minnehaha County and Lincoln County Economic Development Associations. Eckhoff is replacing outgoing board member Heather Kranz, CEO of TrioTel Communications in Salem.

SMGA also elected new officers for the 2025-26 term:

Chair of the Board – Mike Jaspers of East River Electric

Vice Chair – Marcus Mahlen of NAI Sioux Falls

Secretary/Treasurer – Dean Karsky, Minnehaha County Commission member

Past Chair – Sharese Ihnen, Hegg Realtors

Membership Advisory Board Chair – Dean Karsky

ROUNDTABLE TALKS WITH TOP LEADERS

The Sioux Metro Growth Alliance this spring hosted roundtable discussions with U.S. Senator Mike Rounds and another with Gov. Larry Rhoden. Elected and appointed community leaders from around the region were invited. Rounds led a discussion on the role local communities can play in recruiting more American manufacturing jobs to the region. Topics discussed with Gov. Rhoden included the results of the 2025 legislative session, budget forecasts and other issues where state government, small business, cities and counties intersect. Finally, SMGA also recently hosted an economic development update alongside the Sioux Falls Development Foundation.

SD TRADE WELCOMES DELEGATION FROM INDIA

SMGA was honored to join South Dakota Trade in welcoming Consul General Prakash Gupta of India to South Dakota. As the Sioux Metro region continues to grow, agriculture remains our leading industry—alongside a strong network of small businesses and manufacturers. We’re excited about the potential for new partnerships and expanded opportunities across the region.

WELCH JOINS SMGA TEAM

As the Sioux Metro region continues to grow, so does the SMGA team. Nate Welch has joined the Sioux Metro Growth Alliance as its new economic development and external relations specialist. Welch brings nearly 20 years of experience in strategic leadership, economic development and innovative community building. From leading multi-million-dollar capital campaigns to revitalizing historic downtowns and driving population growth through targeted marketing, his work has consistently empowered communities across South Dakota.

In-depth

THINK PRINT.

THINK PRINT. THINK

Adjacent to Interstate 90 and a very short distance to I-29 and I-229.

Minutes from the Sioux Falls Regional Airport.

Siouxland Library.

Aspen Park is home to 8 all-agrelime ball fields (7 w/lights and scoreboard), plus 1 championship-grade turf baseball field with lights and scoreboard.

Kinsmen municipal swimming pool is located at Aspen Park plus there are five spray parks around the city.

$74.8M

McHardy Park includes soccer fields and hockey.

Big Sioux Recreation Area.

18-hole public golf course plus several private courses are located nearby. Huset’s Speedway. Salamander Summer Music Festival.

Festival of Life in McHardy Park.

BRANDON VALLEY SCHOOL DISTRICT

5,175

TOTAL ENROLLMENT (ECH-12)

BEST SCHOOL DISTRICT IN SD As ranked by NICHE

24.2

AVERAGE ACT SCORE

$66,800

AVERAGE TEACHER SALARY 1 1 1 4 MIDDLE SCHOOL

INTERMEDIATE SCHOOL HIGH SCHOOL ELEMENTARY SCHOOLS

VISION OF GRATITUDE LEAD | LEARN

| SERVE

CORE OPERATING PRINCIPLE

Our business is the creation of learning environments that result in success.

MISSION STATEMENT

We will prepare our students to be life-long learners and productive citizens through a positive learning environment with the cooperation of students, educational staff, parents, guardians, and community.

MORE PEOPLE WILL SOON BE MAKING THEIR HOME IN BRANDON

By Bob Fitch

Long-term vision, combined with near-term strategies, presents new opportunities for the Van Buskirk Companies and people who want to make Brandon their home.

The new River Park development on the west edge of the city will fill the gap between Brandon proper and the nearly-sold-out Bluffs of Brandon development, which started 20 years ago. River Park’s proximity to the Big

Sioux River and Big Sioux Recreational Area will make the neighborhood particularly attractive to outdoor enthusiasts. “The community has some beautiful topography,” said Steve Van Buskirk, CEO of the Van Buskirk Companies, a 54-year-old real estate development and commercial construction company.

“The Big Sioux Recreational Area is a big selling point for these subdivisions.” Van Buskirk Park in the Bluffs will extend eastward to the Big Sioux Recreational Area with a greenway trail running through the River Park neighborhood.

Steve Van Buskirk

In the distance is the City of Brandon and in the foreground is The Bluffs of Brandon development. Between these two points, land grading has begun at the new River Park development. It will include homes built by both Van Buskirk Companies and KN Construction/Nielsen Construction. A trail from Van Buskirk Park in The Bluffs will run through River Park and down to the Big Sioux Recreation Area.

Meanwhile, Sioux Falls is extending its trail system out to Great Bear. The dream of many to connect Brandon and Sioux Falls via a biking/walking trail is a little closer to reality. “That’s part of holding long term ideas in place so we can actually deliver on them when we’ve got the opportunity. These things take time, but we’re getting a couple of steps closer to making it happen.”

SERVICES AND FORESIGHT

In addition to riverside recreation, Brandon has a fantastic school system and a strong service sector, including medical clinics, groceries, restaurants and shopping. “It’s an ideal place to call home,” he said.

The company likes to do business in Brandon for several reasons. The first reason is little bit sentimental. “Back in 1971, my parents started their business in Brandon on Kirkwood Avenue. So we’ve been developing in Brandon longer than anywhere else,” he said. Since then, Van Buskirk Companies has developed 21 neighborhoods and sold over 3,000 home sites, plus built and manages more than a million square feet of commercial space, all in the greater Sioux Falls area.

Van Buskirk Companies also values doing business in Brandon because local officials are “organized for growth.” “The city does a good job having the foresight to get ahead on infrastructure. They’re willing to tackle the tough things, like getting water and sewer systems squared away. These are often sticky issues because they’re big and expensive. But Brandon has done the background work and is getting prepared.”

MEETING DEMAND AT MULTIPLE PRICE POINTS

Demand for housing on the west side of Brandon is increasing steadily as access to work, shopping and other amenities improves in that direction. “Once upon a time, the Veterans Parkway was just a dream. Now that it’s becoming a reality, it’s making it more convenient for people to travel to jobs in Sioux Falls or have easy access to a regional shopping center like Dawley Farms. We’ve seen a lot more interest year over year in this subdivision,” said Van Buskirk.

River Park will meet multiple demands. Van Buskirk

Companies is selling 100 premier lots with views of the park and river. At the same time, KN Construction / Nielsen Construction has bought into the project and will build 100 homes, providing more options for firsttime buyers.

According to Van Buskirk, “Kelly Nielsen is a market leader on building housing priced right. Their investment in the community is going to lead to some growth that hasn’t been seen for a number of years. More housing means more services and commercial opportunities.”

He said Nielsen Construction delivers a lot of value on what they build. “They’re really good at helping people get into their first home. That’s really going to be helpful for the young families who want to put down their roots in Brandon.”

MULTI-FAMILY AND COMMERCIAL SPACE ALSO IN THE WORKS

Finally, Van Buskirk said there is good interest in developing commercial lots and multi-family housing along Holly Boulevard. “As the population has increased, so has the need for more services. Keeping those sales tax dollars in town is important to help the city of Brandon meet residents’ needs. We have multiple franchises investigating the Holly Avenue corridor because of the growth and the excitement around this neighborhood specifically.” //

An aerial view of a cluster of houses in the Bluffs of Brandon.

PARKS AND SPORTS CAN BE GAME-CHANGERS FOR QUALITY OF LIFE AND ECONOMIC DEVELOPMENT

By Bob Fitch

Parks, green spaces and athletics are central to the quality of life in Brandon. The city maintains eight parks and 178 acres of public green space. The Parks & Recreation Department also operates the public pool and a Summer Recreation Program for kids. The Brandon Municipal Golf Course entices champion-level and beginning golfers alike.

Aspen Park, located in the south-central part of Brandon, is 53 acres highlighted by baseball and softball fields, tennis and pickleball courts, volleyball courts, a playground, picnic shelter, two remote control (RC) race tracks and large green space areas.

The shining stars of Aspen Park are First National Bank Field, a championship-level baseball field opened in 2018; and the new Brandon Valley Ice Rink opened in March (see related story on page 22). While seven years separate their introductions, both facilities came to reality through the combined efforts of the city, passionate parents and a supportive business sector. Each group dreams of a better Brandon and their dreams dovetail into the community’s vision and master plan for Aspen Park.

“Broadly speaking, economic development is all about creating a place where people want to be,” said Patrick Andrews, community development director for the city of Brandon “Whether it’s a new business coming to town, kids on the playground equipment, a baseball tournament, or pickleballers laughing and having a good time, it all works to create a strong community, a town where people like to live.”

The Brandon Valley Hockey Association cut its teeth on its first major event in May by co-hosting the South Dakota Select Hockey Tournament. Since 2018, the Brandon Valley Baseball Association has become a veteran at hosting tournaments at many different levels. This summer, BVBA and the city of Brandon will reach the pinnacle of the state’s baseball world when they host the South Dakota Amateur Baseball Tournament from August 6-17 (see related story on page 23). This tournament will bring 38 of the best baseball teams and thousands of fans to Brandon.

Andrews said local restaurants and hotels are the obvious financial beneficiaries of such tournaments. Likewise, sales taxes from those purchases will ultimately help pay for improvements to the city. Additional beneficiaries from tournaments will be retailers, the golf course and local attractions.

WHAT’S WAITING IN THE WINGS?

The master plan for Aspen Park helps ensure that actions are a means to the end – the end being a quality of life which allows people, businesses and organizations to thrive, Andrews said. “It helps to have a vision. We designed around what our residents want, rather than throwing a bunch of stuff to see what sticks.” Now that the IceCats are in their new rink, the next big thing for Aspen Park will be adding additional access from Ironwood Avenue and, later, paving of the parking lot.

The master plan calls for more ballfields; and multiple organizations have expressed interest in bringing new baseball, softball, soccer and flag football leagues into town. But the next step depends upon available funding and grassroots support, according to Devin Coughlin, parks and recreation director for the City of Brandon.

Groups like the baseball and hockey associations operate in a self-sustaining and independent manner because the city parks and recreation budget is already stretched thin, Coughlin said. “Obviously, we help out where we can and as much as we can.”

In addition to the hockey rink, Aspen Park includes a playground, many ballfields and the municipal swimming pool (in the far upper right corner of this photo).

ACTIVE SPORTS SCENE CREATES VIBRANT CITIES AND ECONOMIC GROWTH

What do the experts say about the benefits of good parks and youth athletic facilities? From the Forbes Business Council to the National Academy on Athletics and the Youth Sports Business Report,* experts agree that good parks and youth athletic facilities, combined with quality recreation programs tend to create more vibrant cities, deliver health and happiness, stimulate economic growth and new jobs, increase property values, and foster a sense of community pride and safety.

Tournament visitors spend money on accommodations, dining, entertainment and other services. Anyone who has traveled to an out-of-town tournament can attest to the amount of downtime involved. It is common to see groups decked out in uniforms and team colors around town.

• Never underestimate the importance of robust parks and recreation programs within a community. Participating local families are likely to spend more money within their community on items like sports equipment, dining out after a game, or participating in community events.

• Parents have an unwavering commitment to their children’s athletic pursuits and a belief in the inherent benefits of youth sports. Consequently, sports facility investments create a sustainable source of economic activity of remarkable resilience. It remains strong even when other sectors falter.

In addition, well-designed and planned parks have the potential to reduce crime. When people know their neighbors and take pride in their communities, families lead healthy and happy lives, creating tighter-knit neighborhoods where people know and support one another.

• Communities with well-maintained parks, sports fields, and recreational facilities tend to see an increase in property values, as people want to live in areas where they can enjoy outdoor activities, driving up home values and benefiting the entire local economy.

PERFORM DUE DILIGENCE

Even with all the potential benefits, sports tourism is not necessarily an easy layup. Experts in the field advise due diligence before making major investments in facilities:

The quality of the park itself is a leading factor when teams consider where to play tournaments. Quality architecture, lighting and seating leads to positive experiences and will help the city stand out as a destination.

*SOURCES FOR MORE INFO

“The Economic Impact of Youth Sports: Investment Opportunities and Challenges,” Youth Sports Business Report. https://bit.ly/3FfRgDz

“Why Youth Sports Are Recession Proof,” The Sports Facilities Companies. https://bit.ly/3EWlbkh

“Sports Parks as Economic Drivers,” Matt Crafton, P.E., LEED AP, Crafton Tull. https://bit.ly/3FhySKs

“The Benefits Of Youth Sports In Local Communities (And How Businesses Can Support Them),” Jason Clements, former Forbes Business Council member. https://bit.ly/4divCuV

“Importance of Parks and Recreation Programs for Kids,” Aaron Locks, National Academy of Athletics. https://bit.ly/4j9SZZ7

HOCKEY PLAYERS TAKE TO THE ICE INDOORS AT NEW BRANDON RINK

Active. Healthy. Confident. Creative Thinking. Teamwork. High Tempo. Shared Passion. Family.

Every word on this list applies to the sport of youth hockey. They also describe the volunteer leaders of the Brandon Valley Hockey Association. In less than 15 years, BVHA has grown from nine players on one combinedage team to 125 youth athletes spread across seven age groups. Nurtured on an outdoor ice rink and then on two outdoor rinks, BVHA and the Brandon Valley IceCats players advanced to the next level this spring when the Brandon Valley Ice Rink opened in the city’s Aspen Park.

The Brandon Valley Hockey Association leases the land for the building from the city at a cost of $1 per year. The city also invested in utility infrastructure up to a certain point. Other monies were raised through individual or corporate supporters.

The Brandon Valley Ice Rink is an indoor facility available year-round. It is designed to grow local participation in ice hockey and other ice sports. Leaders of the Brandon Valley Hockey Association not only aim to teach youth on-ice and in-game skills, but also to build character and instill a serviceoriented mindset. Brandon’s

“hockey family” of parents, coaches, businesses and interested citizens have showcased such character and service-oriented mindset – and all the qualities listed at the top of this article – through its unwavering efforts.

BVHA is pursuing conversations with a company that has the foresight to invest in naming rights for the building. According to association public relations volunteer Danielle MacGregor, “BVHA is grateful to the dozens of businesses that have provided support. We’re still seeking a corporate player for a critical assist. Scoring a naming rights sponsor will complete the hat trick by matching the volunteerism and local business support which have advanced the project so far.” Persons or companies interested in the naming rights opportunity should contact Danielle MacGregor at 720-335-4884 or danielle.macgregor@ brandonvalleyhockey.com.

Looking to the future of the ice rink, future phases for a welcome area and a second sheet of ice. Funding further construction and maintenance will continue to be from private and corporate donors, so advancement hinges on the early results in the new facility and the passion for ongoing grassroot efforts, said Devin Coughlin, parks and recreation director for the city of Brandon. //

Top: The Brandon Valley Hockey Association opened the Brandon Valley Ice Rink at the city’s Aspen Park this spring. The rink is home to the Brandon Valley IceCats. Right: The exterior of the Brandon Valley Ice Rink. BVHA leases the land under the building from the city for $1 per year. However, the building and operations are owned and run by the association. Photos by Bob Fitch.

BRANDON AND BVBA HOSTING STATE BASEBALL TOURNAMENT FOR THE FIRST TIME

By Garrett Gross

“If you build it they will come.” This phrase was made famous by the 1989 sports fantasy drama, Field of Dreams. The phrase also has proven to be true for the city of Brandon. In 2018, First National Bank Field opened after several years of planning, fundraising and construction. The field was originally built in the early 1980s in the city’s Aspen Park complex. As the population grew in the community, so too did the demand and need for a bigger and better baseball field.

Originally, the complex consisted of seven softball fields and a baseball field. However, the overall quality of the complex was not at the level needed to host higher levels of play in high school and college ranks. In 2016, community leaders were discussing building a new concession stand, but as talks continued bigger ideas were shared and eventually Brandon Valley Baseball Association started to discuss building a championship level baseball field with a large grandstand, field turf and improved concession and bathrooms. The support from the City of Brandon and the community was also strong from both commercial and family donations. First National Bank of Sioux Falls stepped up with a large donation and the field was named in honor of that contribution.

According to Brandon Valley Baseball Association board member Chris Brown, “Our goal was to provide a place for the kids to play that would showcase the great community that Brandon is. The way it all came together to make it happen and the final product did just that.”

The infield is field-turf which allows games to be played earlier in the spring and later into the fall. Regional college teams have rented the field when their facilities have not allowed games due to wet conditions. The baseball field is the home to Brandon Valley High School, Legion and Teener teams. The field can also be used for Little League games as well, which is a special event for the younger ball players.

Thus far, First National Bank Field has been a resounding success for the Brandon community. The positive feedback the Brandon Valley Baseball Association has gotten from hosting games and tournaments has enabled them to host the South Dakota State Amateur Baseball Tournament in August. This tournament has taken place for 92 years and is a 12-day event with 40 teams from around the state competing for the State A and B Championships. The tournament is most often held in Mitchell, but has also been held at The Birdcage and Augustana’s Ronken Field in Sioux Falls.

Over the 12 days of the State Am, 15,000+ fans have attended the event in Mitchell. Leaders in Brandon hope for similar success. “When baseball fans come to the State Amateur Baseball Tournament, we want them to see great baseball and have a great experience at the park and in Brandon,” explains Brown. “We have a lot to showcase in our community and if this park is what draws people here who otherwise wouldn’t have seen it, then great. While they are here, we want to make sure they have a great time at the ballpark, too.” //

Above, Brandon Valley Baseball Association board member Chris Brown. Below, the grandstand at FNB Field. On the cover is an overview shot of the field.

ENROLLMENT IN PUBLIC SCHOOL DISTRICTS, 2024-25 | SOURCE: SOUTH DAKOTA DEPARTMENT OF EDUCATION

Alcester-Hudson 61-1

Beresford 61-2

Brandon Valley 49-2

Canton 41-1

Centerville 60-1

Dell Rapids 49-3

Garretson 49-4

Harrisburg 41-2

Lennox 41-4

McCook Central 43-7 (Salem)

Tea Area 41-5