Africa Day 2024 Forum

AFRICA DAY 2024

3rd Forum

With Hon. Min. Rechie Valdez

Africa Day 2024 Report May 24, 2024

Introduction

Welcome to the Africa Day 2024 report! This significant occasion celebrates the establishment of the Organization of African Unity (OAU) in 1963, now known as the African Union (AU). Observed annually on May 25th, Africa Day marks the 61st anniversary of dedicated efforts to unite the African people and celebrate the achievements of the pan-African movement, which played a pivotal role in securing Africa's independence.

About Casa Foundation

Casa Foundation for International Development, founded in 2011, is a Canadian not-for-profit organization dedicated to advancing women, youth, and emerging leaders through various economic, entrepreneurial, and business development initiatives. Operating within sectors such as education, health, and infrastructure, the Casa Foundation employs a threefold approach involving Partnership, Sponsorship, and Mentorship to drive its social impact programs and initiatives. Its mission is to mentor and empower youth and women in health, infrastructure, and education while collaborating with relevant agencies to alleviate poverty and promote economic and community development. Additionally, they aspire to invest in startup entrepreneurs and emerging leaders to contribute to the creation of stronger communities.

Mission Vision

Our mission is to mentor and empower youth and women, enabling them to reach their full potential in the realms of health, infrastructure, and education. We actively seek collaborations with agencies to alleviate poverty and promote economic, business, and community development initiatives. Our commitment extends globally, fostering partnerships across Canada and around the world within both the Public and Private sectors.

At Casa Foundation, we aspire to advance and invest in startup entrepreneurs and emerging leaders, helping them achieve their business aspirations. Our goal is to empower, mentor, and sponsor the next generation of leaders, both women and youths, to build stronger, more vibrant communities.

Executive Summary:

Africa Day is a dynamic platform for learning, dialogues, and collaboration. It aims to support African innovations and entrepreneurship through collaborations, networking, and the exchange of ideas. The event features panel discussions, workshops, fireside chats with key decision-makers, and learning sessions with speakers from entrepreneurial backgrounds, academia, policymakers, leaders, and practitioners

About Africa Day:

The recent increase in African newcomers to Canada has made Africa the second fastest-growing population in the country. Africa Day focuses on investing in people of African descent in Canada from an entrepreneurial perspective. From how to rebuild their lives, businesses, and careers in their new homeland and navigate the structural barriers they encounter. Entrepreneurs from Afro-descendant communities often lack support systems and have limited access to relevant information to begin their entrepreneurial journey, hindering their ability to contribute to Canada's GDP and develop homegrown businesses that can partner with Africa's business sectors.

Casa Foundation launched its Africa Day commemorative forum in May 2022 marking this year as the 3rd forum. Africa Day is one of the development initiatives of the Casa Foundation. It is a platform to celebrate the African Diaspora in business and leadership on Africa Day.

Demographic insight

The age distribution of participants shows a strong engagement among women in their 30s and 40s, indicating the program's appeal to individuals at critical transformative stages in their professional lives.

Geographic analysis reveals a predominant concentration of participants from Ontario, reflecting the demographic distribution of the Black population in Canada.

Analytics

Africa Day 2024 was a huge success in terms of engagement and reach. The event had more than 157 attendees, which exceeded our initial expectations. The participants were highly engaged and actively participated in the various activities and discussions organized during the event.

In addition to the physical attendance, the event also received significant traction on social media platforms. This indicates a strong interest and engagement from the online audience as well.

The analytics for the event showcase a high level of interest and engagement from both the physical and online audiences. The positive response from attendees and viewers is a testament to the quality of content and experience provided during the event

EVENT SUMMARY

Theme: Investing in People of African Descent in Canada: Entrepreneurial Perspective

The forum opened with Dr Olutoyin Oyelade, President of Caa Foundation for International Development opening remarks followed by opening keynote from Hon. Arielle Kayabaga, MP, Chair, Liberal Caucus, House of Commons, Canada.

“Africa Day serves as a reminder of the struggles for independence, the fight against oppression, and the tireless efforts to build a better future. It's also a celebration of African heritage and the achievements from the vibrant rhythms of African music to the groundbreaking discoveries in science and technology”

Hon. Arelle Kayabaga

MP Kayabaga was one of 29 young Canadians selected to represent the nation’s youth at COP 16. She entered local government through a mentorship program at London’s City Hall and later successfully ran for City Council. An active public speaker, she has worked with the London Black History Committee and Regional HIV Aids Connection. Arielle serves on various local boards, including the Urban League of London and the Canadian Youth Climate Coalition. Balancing her roles as a single mother, City Councilor, and community activist, Arielle is a progressive leader committed to representing marginalized voices and breaking barriers in her community.

Panel 1

The

African Diaspora Youth Advantage: Investing in

Creativity, Innovation, and Skills for Economic Success in Canada

Sonya Shorey

President and CEO, Invest Ottawa (Panel Chair)

Sonya Shorey is a seasoned communications executive and management consultant at Invest Ottawa and Bayview Yards with over 19 years of experience. She excels in developing corporate and communications strategies, securing over $123 million in funding since 2005. Sonya began her career at Nortel, worked at CMC Microsystems, and launched her own strategy company in 2008. She is involved in community initiatives and holds a Bachelor of Arts in English and Political Science from Carleton University.

Clement Esene

Executive Director, BIPOC Foundation

Clement Esene is a leader in business, community engagement, and social impact. As the CoFounder and Executive Director of the BIPOC Foundation, he advocates for diversity, inclusivity, and equal opportunities for entrepreneurs through education programs. The foundation works towards racial and gender equity, economic empowerment, financial inclusion, and increased representation for entrepreneurs globally.

Jillisa Brown

Executive Director, Table of Impact Investment Practitioners, Director of Community Engagement, SETSI

Jillisa Brown is a global leader focusing on community development, equity, and inclusion. Her work in social finance and innovation in Canada emphasizes building capacity with a focus on AntiBlack Racism. Jillisa leads TIIP as the Executive Director after her role as System Collaborator of the Solidarity Working Group.

Dr. Samuel Ojo Oloruntoba

Assistant Professor, Institute of African Studies, Carleton University, Ottawa

Professor Oloruntoba is an Assistant Professor leading research on Indigenous Knowledge and Youth Empowerment in Africa. He is also an honorary Professor at the Thabo Mbeki African School of Public and International Affairs, University of South Africa. Samuel holds a PhD in Political Science from the University of Lagos, Nigeria, and has been a Visiting Scholar at Northwestern University and a fellow at Brown University. He has authored, edited, and co-edited various books, including "Regionalism and Integration in Africa" and the "Palgrave Handbook of Africa and the Changing Global Order".

John Nelson

Director, Innovation Hub, Carleton University

John Nelson, Director of Carleton University Innovation Hub and a Board of Governors member, has over 17 years of business development experience in hospitality and higher education. He manages innovation, student services, and international education portfolios in Ottawa. As an ICF Certified executive coach, he works with entrepreneurs and professionals through change, mentoring various groups like students, athletes, and new immigrants. Nelson supports individuals in personal and professional growth.

Panel 2

How is the African Continental Free Trade Area (AfCFTA) leading to the Africa We Want(African Union’s Agenda 2063, a vision for a prosperous, peaceful, and integrated Africa)

Garreth Bloor

President of the Canada Africa Chamber of Business and Co-founder of the Africa Foresight Fund (Panel Chair)

Garreth Bloor has served as President of the Canada-Africa Chamber of Business since 2019 and co-founded the Africa Foresight Fund. His research has been published by Canada's Fraser Institute, where he is a Senior Associate. He previously set up Glenheim Venture Capital in 2016, which was named one of FastCompany SA's top 25 Most Innovative Companies of 2017. Based primarily in Toronto, Bloor is an active member of the Harambe Entrepreneur Alliance and the African Leadership Network. As President, he has led significant trade and investment engagements and expanded the Chamber's presence with new offices and a growing team.

Ms. Vainess Mollel

First Secretary, Economic Affairs, The High Commission of the United Republic of Tanzania to Canada

Vainess is a professional with extensive experience in public policy, strategic planning, and economic diplomacy. Currently working at the High Commission of Tanzania in Canada, she excels in driving initiatives to enhance trade and investment between Tanzania and Canada. Prior roles include Economist in the Ministry of Foreign Affairs and Data Analyst at Mwanachi Communications Limited.

Fred Delano Sherman

Strategic Advisor to the Canadian Ombudsperson on Responsible Enterprise, Global Affairs Canada

He is the Strategic Advisor to the Canadian Ombudsperson on Responsible Enterprise at Global Canada, the first-ever of it's kind among OECD nations mandated to review complaints about possible human rights abuses by Canadian companies operating internationally in the garment, mining, and oil and gas sectorsFred Sherman is a strategic communications and leadership expert. He has advised government, business, and political leaders and worked on national-scale modernization initiatives for several Canadian government bodies, including National Defence and Health Canada. Fred has also trained Canadian teachers and military officers. Additionally, he has guided executive careers. His expertise spans a wide range of sectors and disciplines.

Arch. Olusola Oyelade

Managing Partner, Archi Projects Inc

Architect Olusola Oyelade is the Principal Architect at Archi Projects; and a major Partner at Invcap Corporation. Olusola Oyelade is an Architecture graduate of the University of Lagos and Harvard Graduate School’s Advanced Management Design. He completed specialized courses in Project Management at the University of Toronto as well as Building Construction Methods at Toronto Metropolitan University, Toronto Canada. He is also a certified Project Management Professional and a Chartered Architect.

Mr. Aaron C. Pendwe

First Secretary ( Education and Economic and Trade ) at the High Commission, Republic of Zambia to Canada

Mr. Aaron C. Pendwe has been serving as the First Secretary at the High Commission of the Republic of Zambia in Canada since September 2022. With a visionary approach and unwavering dedication, he focuses on attracting investments in trade and education while strengthening bilateral relations between Zambia, Canada, and other accredited countries. Before his diplomatic role, he amassed over eighteen years of extensive experience across various industries, including mining, hospitality, aviation, and automotive. He held senior positions in multiple organizations within the private sector, honing his management skills and gaining a comprehensive understanding of diverse business landscapes.

Jonah Chininga

Co-Founder and CEO, Woveo

Jonah Chininga is the Co-founder and CEO of Woveo, a venture-backed fintech company transforming community savings and credit systems with its innovative community wallet. Recognized by the World Bank for his expertise in Alternative Financing, Jonah has led Woveo to significant accomplishments. Under his leadership, the company won the prestigious Calgary Fintech Award. Jonah's visionary work is driving change in the fintech landscape. His efforts are making a substantial impact on community finance.

Master of Ceremonies

Prof Odoi Yemoh

Chair, Ghanaian Chamber of Commerce, Professor, Mathematics of Finance, Humber College and Executive Director, Reality Capital Management

Odoi Yemoh is a Financial Analyst, Accountant and Professor, with vast experience as an Executive Director at Realty Capital Management with a demonstrated history of working in the management consulting industry.

He is Professor of Mathematics of Finance at Humber College and has an Executive MBA Degree from Harvard Business School. Skilled in Budgeting, Corporate Deal-Making,Negotiation Strategy, Analytical Skills, Financial Accounting, Financial Reporting, and Financial Modeling. Strong business development professional with a CMA focused in Management Accounting from IMA - CMA.

Workshop 1

Access to Capital: Strategies for African Canadian Entrepreneurs

The first question discussed was about navigating funding options and alternative financing models. Various funding options were highlighted, including traditional funding sources such as bank loans, government grants, and venture capital. The suitability of each option depends on factors like business stage, funding needs, repayment terms, and equity requirements.

Additionally, alternative financing models like crowdfunding, impact investing, and community-based financing were mentioned. Crowdfunding platforms such as Kickstarter, GoFundMe, and Indiegogo provide access to a large pool of small investors and market validation. Impact investing involves social impact funds and mission-driven investors, making it suitable for ventures with clear social or environmental goals. Community-based financing models include community loan funds, cooperatives, and local investment clubs, which offer flexible terms and strong community support.

The second question focused on the importance of networking and mentorship in accessing capital. Networking was emphasized as a way to connect with potential investors, gain referrals, and build credibility. Mentorship was highlighted as a valuable resource for guidance on business strategy, learning from experienced entrepreneurs, and developing skills through knowledge transfer. Strategies to expand networks included joining professional organizations, collaborating with community groups, and accessing formal mentorship programs. Informal mentors can also be identified and approached, and existing business networks can be leveraged.

Overall, the workshop emphasized the significance of understanding funding options, exploring alternative financing models, and utilizing networking and mentorship opportunities to access capital for African Canadian entrepreneurs.

Workshop 2

Social Entrepreneurship: Creating Impact through Ecosystem Support and Allyship in Afro-Canadian Communities

The focus was on creating a supportive ecosystem for social entrepreneurs in Afro-Canadian communities and addressing issues of intersectionality and systemic barriers through allyship.

The first question discussed was about cultivating a supportive ecosystem for social entrepreneurs. It was highlighted that social entrepreneurs should focus on addressing social issues while creating pathways for generating profit. The goals and objectives of social enterprises should be clearly outlined, emphasizing the dual focus on social impact and financial sustainability.

Support for social entrepreneurs includes access to mentorship programs tailored for their needs, funding opportunities specifically for social enterprises, and resources such as training, workshops, and networking events. To reduce the cost of operation, shared services and resources can be implemented, and partnerships and collaborations can be encouraged to leverage economies of scale. Engaging and impacting the community was also emphasized, with strategies for community involvement and utilizing local resources and talents.

The second question addressed allyship and intersectionality. Non-Afro-Canadian individuals and organizations were encouraged to educate themselves about Afro-Canadian history, culture, and systemic barriers. Active support was emphasized, including providing platforms to amplify Afro-Canadian voices and initiatives, promoting and partnering with Afro-Canadian social entrepreneurs, and offering mentorship and networking opportunities. Financial support, advocacy for inclusive policies, and the implementation of inclusive practices were also highlighted as ways to act as allies.

Overall, the workshop highlighted the importance of creating a supportive ecosystem for social entrepreneurs, addressing intersectionality and systemic barriers through allyship, and promoting education, active support, and inclusivity.

Workshop 3

Exporting Canadian Innovation and Technology: Opportunities for the Economic Development Community

The focus was on exploring opportunities for the economic development community in exporting Canadian innovation and technology.

The first question discussed was about conducting thorough market analysis and opportunity assessments for Canadian innovations in international markets. It was highlighted that economic development professionals should research market trends, understand the target market, and identify market gaps and areas of competitive advantage. Evaluating different entry modes and considering logistics, distribution channels, and local partnerships were also mentioned as important factors.

The second question addressed government financing and support programs available to Canadian innovators and technology exporters. Export Development Canada (EDC), Canadian Trade Commissioner Service (TCS), Business Development Bank of Canada (BDC), Innovation, Science and Economic Development Canada (ISED), and Global Affairs Canada were mentioned as key organizations providing programs and support for exporters. Programs such as the Strategic Innovation Fund (SIF), Industrial Research Assistance Program (IRAP), CanExport, and Trade Accelerator Program (TAP) were highlighted.

Overall, the workshop emphasized the need for thorough market analysis, understanding target markets, and utilizing government financing and support programs for exporting Canadian innovation and technology.

Workshop 4

Focused on the topic of scaling up businesses and expanding globally.

The discussion began with the focus on scalable and adaptable business models for sustainable global growth. Panelists emphasized the need to adjust practices for different cultural and business settings, and the challenges of finding trusted contacts in international markets.

Building relationships with key figures, like local chiefs in Ghana, was highlighted as essential for navigating business landscapes and building trust. The conversation then shifted to small and medium-sized enterprises (SMEs) engaging with the government, particularly in urban areas, and the significance of Public-Private Partnerships (PPPs) for protection and accountability.

Continuity in PPPs and the role of foreign investment protection agreements in Canada were underscored. Key takeaways included leveraging Canadian diaspora professionals, promoting collaboration, and understanding business nuances in rural regions.

The second question focused on key performance indicators (KPIs) for measuring success in global expansion efforts. Panelists suggested KPIs such as African ownership levels and creating opportunities for the local community. They stressed achieving benefits for society, the environment, and the economy while balancing cultural sensitivity.

Collaboration was highlighted as a way to empower and transfer skills. The discussion also touched on politics, policies, and governance, emphasizing understanding local laws and dispute resolution mechanisms. Suggestions included retaining profits locally, encouraging diaspora involvement, embracing automation, and establishing robust systems and processes. The importance of cooperation among companies and embassies and addressing communication barriers for successful international business ventures was highlighted.

Overall, the workshop emphasized flexible business models, collaboration, understanding local contexts, measuring success through KPIs, and embracing empowerment and automation to scale businesses effectively.

Afternoon Keynote

After lunch break the program commenced to keynote adress was made by The Hon. Min. Rechie Valdez, Minister of Small Business, Canada Represented by The Hon. Bryan May- MP and Parliamentary Secretary

Hon. Min. Rechie Valdez Minister of Small Business

The Honourable Rechie Valdez was elected as the Member of Parliament for Mississauga Streetsville in 2021. She has actively contributed to various parliamentary committees and associations, including the Standing Committee on Veterans Affairs and the Canadian NATO Parliamentary Association. Minister Valdez serves as the Chair of the Canada-Philippines Parliamentary Friendship Group. As a Canadian entrepreneur, television personality, and community advocate, she is committed to amplifying the diverse voices of her community.

Before her political career, Minister Valdez owned and operated a small business and hosted a television show featuring entrepreneurs and artists. With 15 years of experience in corporate banking, she gained expertise in change management and strategic initiatives. Minister Valdez sponsored the National Women’s Entrepreneurship Act in 2022, reflecting her commitment to advocacy.

Fire side chat

Canada’s Role in Promoting Economic Development Through Learned Expertise of Small Business Circles

During the chat it was highlighted that it is mportant to acknowledge that the government recognizes the diverse challenges faced by different groups, including black entrepreneurs. Collaborations with organizations and develop tailored programs and policies. This approach ensures that initiatives are not one-size-fits-all but instead address the unique needs of various businesses and communities.

Hon. Bryan May

Parliamentary Secretary to the Minister of Small Business and to the Minister responsible for the Federal Economic Development Agency for Southern Ontario

Bryan May, Member of Parliament for Cambridge since 2015, has held roles as Parliamentary Secretary and chaired various committees. He has senior management experience with the University of Waterloo and non-profit organizations. Actively involved in community activism, he volunteers and holds a Bachelor of Arts from the University of Waterloo.

Dr. Olutoyin Oyelade

CEO & President, Casa Foundation for International Development

Dr. Olutoyin holds a doctorate in Leadership and Management from the University of Maryland. She is the Founder of Casa Foundation for International Development and a Partner at InvCap Corporation. She serves as a consultant and advisor to entrepreneurs, youths, and women in the Canadian small business sector.

Africa Day 2024

Partners and Sponsors

Gallery

Conclusion

The Africa Day event, hosted on May 24, was a resounding success, leaving a lasting impact on all attendees. It provided a platform for meaningful discussions, insightful presentations, and engaging conversations about the diverse cultures, rich heritage, and promising future of Africa. The event showcased the immense potential for collaboration and partnership between Africa and the rest of the world, highlighting the importance of fostering strong relationships to drive sustainable development and prosperity.

Throughout the day, esteemed speakers shared their expertise, experiences, and visions for a stronger Africa. Their testimonies resonated with the audience, inspiring a sense of unity, hope, and determination to work towards a brighter future for the continent. The event also celebrated the achievements and contributions of African communities in Ottawa, fostering a sense of pride and belonging.

The House of Commons Ottawa served as an ideal backdrop for this momentous occasion, symbolizing the significance of Africa's presence on the global stage. The event brought together government officials, diplomats, community leaders, and individuals passionate about Africa's progress, creating a unique synergy of ideas, perspectives, and initiatives.

As we reflect on Africa Day 2024, we are reminded of the importance of continued collaboration, dialogue, and action to address the challenges and seize the opportunities that lie ahead. The event served as a catalyst for building bridges, fostering understanding, and strengthening partnerships between Africa and Canada.

We extend our heartfelt gratitude to all participants, speakers, volunteers, and organizers who contributed to the success of Africa Day 2024. Together, we have taken a significant step towards empowering African communities, and forging a brighter future for Africa and its people.