Conference Recap
General Session
Consolidation Acquisitions Channels Shut Down Retail to Wholesale Threats Rates Up Volume Down Non-QM Affordability Wholesale Focus Profitability Build Relationships Conversion Opportunities Recruiting Competition Refinancing Referrals Industry
$1,000,000,000
$900,000,000
$800,000,000
$700,000,000
$600,000,000
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$0
2019-10Oct2019-11Nov2019-12Dec2020-01Jan2020-02Feb2020-03Mar2020-04Apr2020-05May2020-06Jun2020-07Jul2020-08Aug2020-09Sep2020-10Oct2020-11Nov2020-12Dec2021-01Jan2021-02Feb2021-03Mar2021-04Apr2021-05May2021-06Jun2021-07Jul2021-08Aug2021-09Sep2021-10Oct2021-11Nov2021-12Dec2022-01Jan2022-02Feb2022-03Mar2022-04Apr2022-05May2022-06Jun2022-07Jul2022-08Aug
0.000 0.250 0.500 0.750 1.000 1.250 1.500 1.750 2.000 2.250 2.500 2.750 3.000 3.250 3.500 3.750 4.000 4.250 4.500 4.750 5.000 5.250 5.500 5.750 6.000
Purchase Refinance Rate Volume/Rate Comparison Rates up 3% in 1st half of 2022 Refi Volume Dropped 90% 90% YOY Volume Down 60% 3% Volume/Rate Comparison
Hard Times Strong Men
Weak Men Good Times
Initiatives
Scalability
AFN
Task Based Workflow
OLD
Processor sees pipeline of loans, figures out which ones need work and what to do
Processor sees a pipeline of exactly what tasks are ready to be performed on all files
NEW
Task Based Workflow
Task Based Workflow Estimated Man Hours to Complete 450 SPENT 1,000 REMAINING Individuals Assigned 2 SR ENCOMPASS ADMINS 5 OTHER INDIVIDUALS GUIDING PROJECT Tasks 200 IDENTIFIED 5 - 10 SUBTASKS EACH Enhanced Conditions & Doc View Required Review, reorganize and convert all 1,624 conditions and rules Encompass Upgrades Coming 2023 Will Help Further Target Rollout End of year for many tasks
Initiatives
Speed/ Efficiency
AFN
BOTS Created to do 1 task01 Assigned to a server to run workflow 02 Perform the task one at a time 03 Run 24/704 Robotic Process Automation (RPA) Automation Anywhere Platform
Operations
Eagles Team Processing Services Available! Loan Opener Contact April Hong or Chris Uldricks for further information. Jr. Processor Submission Processor (front-end) Full Processor
ARM Procedures and Encompass RulesBuydown Procedures and Encompass RulesClosing Cost WorksheetOperations Closing Loans in a TrustARM Procedures and Encompass RulesBuydown Procedures and Encompass RulesClosing Cost WorksheetOperations Closing Loans in a TrustNow Available!
ARM Procedures and Encompass RulesBuydown Procedures and Encompass RulesClosing Cost WorksheetOperations Closing Loans in a TrustARM Procedures and Encompass RulesBuydown Procedures and Encompass RulesClosing Cost WorksheetOperations Closing Loans in a TrustNow Available! POA changes regarding live signature requirementsVVOE date changesSolar Panel ChecklistMavent Guide issued to assist with alerts -
Coming Soon! Candor AutomationClosing loans in an entity (LLC) with NonQM InvestorsEAD and Visa WorksheetsICF (Business Purpose Loan)- Sure Receipt from Mercury
Coming Soon!Compliance Rules to help prevent mistakes before disclosures are issuedLE/CD Comparison screen will eliminate need for “stare” and compare and increase efficienciesComplianceReplacing the current AFN COC with ICE form using Encompass fields
Closing/Funding
Hybrid eClosing
Restrictions
• Construction to Perm
• Down Payment Assistance (DPA
• Power of Attorney (POAs)
• TX 50 (a)(6)
• Loans closed in a Trust
eNote Closings
Restrictions
• Construction to Perm
• Down Payment Assistance (DPA
• Power of Attorney (POAs)
• TX 50 (a)(6)
• Loan in NY or ME
• Co-Ops
• Loans closed in a Trust
COMING SOON
AVAILABLE
RON Closings COMING Q2 2023 Revised CPL expiration date to 90 days AVAILABLE
0 5 10 15 20 25 30 35 40 45 50 10 Fastest All Branches App Taken :: App Rec App Rec :: Processing Processing :: Submitted Submitted :: Decisioned Decisioned :: Cleared for Docs Cleared for Docs :: Funded Turn Times Top 10 Fastest Branches 8825 Bethesda Potomac 8827 Lake Ridge 3501 Cedar City 8750 Padre 8708 Atwater 8735 Colorado Springs 8964 Boynton Beach 8995 SE - The Cruz Team 7210 Ticket Mortgage 8891 Lee Group Loans
Preferred Title and Settlement Provider
Experienced team to help with:
Closing in multiple languages
Ability
Assist with:
Refinance &
Reverse Mortgages
•
•
to eClose/RON (remote online notary) where acceptable • Use of Notaries familiar with RM and Trust Signatures •
Purchase •
• Construction & Renovations • Investor- Fix and Flip, single or multiple properties • Bulk Transactions – Multi-State/Single State, small to medium sized portfolios • Non US Owner/Foreign transaction • LLC’s and Trusts
AFN’s Affiliated Company
Automation Direct integration from Encompass to Apex’ processing software- Actions • Pulls all necessary fields from the file • Grabs documents for the eFolder and transmits Borrower’s Cert & Auth • Current mortgage statement • Hazard insurance policy • Initial 1003 • Final 1003 • Summary Sheet • Saves data and documents in Apex software and triggers processingOpt-in • Automatically opens title based on a trigger • Disclosures sent or received options • Loan purpose options • State covered by Apex -
Button on Processing Screen
Coverage Area for Title and Settlement Services
Sales@ApexClose.com
Conversion Leads Referrals Recruits AFN Initiatives
New CRM
AFN’s
AFN’s New CRM Emails
Human Resources
Everyone benefits when we function as a team, especially one that is well informed and supported. Our goal today is to bring you up to speed on upcoming changes as well as help you better understand the resources available to you and your employees through your Human Resources department.
HR Agenda
•••• HR Updates •••• AFN Growth •••• Benefits •••• Health & Wellness •••• Social Responsibility
What’s New In AFN HR?
Live Orientations & Assigned Learning
While we have always strived to keep our team members connected, as the
workplace becomes increasingly remote, we feel now more than ever that face-toface onboarding is integral our onboarding process.
Coming Soon: Command Center Bots
Questions and unsure of who to go to for help? Need quick guidance or links?
Perhaps you are curious about internal positions and career path planning? Our new Command Center Bots will soon be able to provide rapid responses to your questions with the click of a button.
The First Impression
AFN Onboarding
You've got a branch to run, let us handle the rest!
Each month all new and returning employees are invited to live orientation where we go over such key topics as:
• Benefits Review: What's available to you and your employees?
• Paycom Review: Enhance employee comprehension, streamline the onboarding process for managers.
• Wellness & CSR: Engage new hires to promote culture and connection.
• Helpful Contacts: More resources for your employees= fewer questions for you!
Anyone unable to attend is assigned an orientation video to ensure all team members are well informed and connected.
Coming Soon: Command Center Bots
most frequently asked questions conveniently answered in one central place.
•
your
STAY TUNED FOR MORE INFORMATION • 401(k) Distributions & Loans • Benefit & Employee Assistance • Paycom • Onboarding HR Questions • Challenge & Class Information Wellness Questions
View Open Positions • Career Path Planning Career Center • Training Programs Development
Quick Facts
• AFN’s female leaders are on the rise! Within the last five years our female leadership has grown by 22%
• Average age of the AFN team member is 44 years
Our Family
old Employees Executive Team Branch, Regional, & Divisional Management Female 48% 40% 22% Male 52% 60% 78% 48% 40% 22% 52% 60% 78%Female Male
1,601
Yearly Timeline
2,172
2017
Employees Nationwide 773 Loan Officers 2019 1,611 Employees Nationwide 762 Loan Officers 2021
Employees Nationwide 1,156 Loan Officers 2,053 Employees Nationwide 1,049 Loan Officers 2022
Benefits • Understanding ELAP & Reference Based Pricing • Monthly Broker Sessions
Live Onboarding Meetings
New hires and returning employees are required to attend this online meeting where we discuss important Human Resource items such as Benefits, Wellness, CSR, Paycom and address any questions.
FOR MORE INFORMATION, PLEASE REACH OUT TO YOUR HUMAN RESOURCES TEAM.
Monthly HR Employee Meetings
401(k) Broker Session
Have questions regarding your 401(k)? Attend the online monthly 401(k) meeting hosted by Equitable and have your questions answered by leading industry professionals.
Healthcare Broker Meetings
Take advantage of the live broker meetings geared to help employees navigate and successfully utilize Trustmark to get the most of their coverage.
FOR MORE INFORMATION, VISIT EQUITABLE.COM OR VIEW YOUR AFN BENEFIT & WELLNESS EMAILS.
FOR MORE INFORMATION, VISIT THE AFN BENEFITS WEBSITE FOR EAP INFORMATION OR WELLNESS CLASSES.
Reference Based Pricing
The Future of Healthcare
RBP is specifically designed to reduce the cost and care at inpatient facilities. RBP enables AFN to help reduce the plans spending on inpatient care, which in turn helps reduce benefit plan costs for both branches and employees. This plan also allows you the flexibility to
choose your own healthcare provider. AFN Employee Example: Hospital Charge for MRI: $20,000 Trustmark Settlement Price: $1,500 Savings: $18,500
Understanding the Switch
Understanding the Switch
According to the American Enterprise Institute, the cost of hospital services has increased by more than 200% in the last 20 years. Because they have a monopoly in many markets, most hospitals can effectively name their price, which results in billable fees that are often as much as seven times what Medicare pays for the same services.
AFN Health & Wellness
Are you taking full advantage of your employee benefits?
AFN Wellness offers free monthly classes and challenges on a variety of topics to prioritize you and your employees physical, emotional, financial and mental health.
Importance of Health & Wellness
Employee
employee wellness program is dedicated to offering employees a chance to reset & recharge as well as promote healthy work-life- balance.
Our
Wellness 1. COVID 19 2. Work Related Stress 3. Economic Uncertainty 4. Family & Relationship Issues Top 4 Issues Affecting Mental Health Across the US (2021-2022) 1. Mental Health Services 2. Cancer 3. Hypertension 4. Musculoskeletal Disorders 5. Diabetes Top 4 AFN Employee Claims
U.S. Employees who said they would stay at a job because it offers robust mental health benefits
Employee Age
Ages 25-34 Ages 35-44 Ages 45-54 Ages 55-64 Ages 65+
45%
Employee Mental Health
According to a 2022 Sate of Workforce Mental Health report, nearly 31% of workers surveyed said their mental health has declined over the past year-up from 24% at the end of 2020.
Prioritizing Workplace Health & Wellness
Younger generations of employees face more mental health struggles and are more likely to stay with employers that offer robust mental health support.
67% 68% 52% 40%
31%
Monthly Challenge
Challenge focusing on a new health & wellness achievement each month (Fitness, Mental Health, WorkLife Balance, Health).
Monthly Classes
Monthly Wellness Wednesday classes that focusing on a variety of topics and are hosted online and on-site in our corporate office.
Yearly Challenge
Monthly drawing of three $50 gift cards.
Miss a class? View recorded class material online.
Our 2021 2022 Challenge asked employees to participate in any (4) challenges and attend any (8) classes of their choice to be included in a raffle where one lucky employee will win $500. Join us in 2023 for this exciting challenge again with more ways to win!
Getting Your Branch
Involved
Keep employees engaged, connected and supported this this free company wide program. Follow along each month, watch recorded sessions on our AFN Benefits website, or view
upcoming wellness activities in the Branch Manager Resource Folder.
Monthly Challenge
Monthly Classes
Make it an office challenge and encourage your employees to participate!
Prize Raffles
Set time aside to watch these as a team and encourage your employees to attend. Help avoid employee burnout and let them know it’s okay to take a break for their health and wellbeing.
Yearly Challenge
Provide an incentive for your employees to join the challenge or encourage their participation.
Team Building
Participate to join the raffle drawing or host your own for employees who join challenges.
Wellness Topics
Have a topic you would like to see? Let us know by emailing wellness@afncorp.com
Wellness challenges are team building opportunities, make it your own!
CSR
Grow your presence in your community, bond with your team, and promote a culture of inclusion and connection.
Why CSR Matters
Purpose
50% of millennials say they would take a pay cut to find work that matches their values The Deloitte Millennial Survey
Employee Engagement
Employees who have a chance to give to charities through their workplace are happier than those who do not. Harvard Business School
Customers & Marketing
71% of US millennials hope companies will take the lead on the social issues they find important. - Cone Communications CSR Study
AFN
Community Presence & Marketing Internships
Interested in hosting an internship program through United Way? Take the stress out of planning and reach out to Kristin@afncorp.com
Community Presence
Donation Drives
Give Back
Do you have a charity or community center you would like to get involved with? Are you interested in hosting a donation drive for school supplies, clothing or children’s toys? Contact Kristin@afncorp.com
Supply Building Kit Building
Have the desire to give back but unsure what to donate? Try kit building! Kit building includes purchasing specific items requested from your selected charities and building kits. Common themes include:
• Hygiene supplies
• School supplies
• Meal kits
Team Bonding
United Team
Whether it’s a beach clean up, sending supplies to a children’s hospital, or hosting a donation driveall CSR events are opportunities to bond with your team and your community!
Internships Kit Building
Donation Drives Team Bonding
Employees Referral Partners Borrowers User Experience
When? Available TODAY!
Phased rollout to
branchesDBA’s will be available for branding in SNAP Agent and SNAP Borrower soonAll past clients with any real estate agent will be populated in SNAP for themCustomization for turning off features, like rate options, coming soon -
Features Coming Soon!
2022
Strategy, Sales & Recrutiing
President’s Club Qualifications
Loan Officers
Limiting factor: Experience.com scores at or above 4.9 average
• Retail: Top 10 Loan Officers by Volume (must be individual, not teams)
• Retail: Top 10 by Units (must be individual, not teams)
• Referral Desk excluded.
• Do not include duplicates.
Branch Managers
Limiting factor: of positive branch cumulative and YTD PNL
• Retail: Top 5 Branches by Units and Volume
• Referral Desk excluded.
• Do not include duplicates.
Division Manager
• Over $600 Million per year OR
• 1 most profitable YTD
• No exclusions for recruited branches, closed branches, etc.straight front end PNL combination
Ops Personnel
• Top 2 Underwriters by Score Card
• Top 2 Processors by Score Card
• Top 2 Closers by Score Card
• Top 2 Discretionary for other departments
2021 President’s Club Winners
Loan Officers
Daniel Alvarez
Sean Tate
Alex Ascencio
Joshua Ulmer
Neil Anders
Jacob Emmel
Michael Vetri Sr
Gary Miller
Ruchika Sindhu Digiovanni
Hector Estrada
Sue Albritton
Areli Arteaga Jennifer Jurs
Joe Stefani
Gregory Godin
Travis Bredeson
Joseph Lose
Kevin McRae Shana Enriquez
Matthew Shtatman
Branch Managers
Sean Tate (Consumer Direct)
Saeed Atef (Traditional Retail)
Wilson Enriquez (Traditional Retail)
Daniel Munoz / Jacob Emmel (Traditional Retail)
Alex Ascencio (Traditional Retail)
Robert Ziebart / Frederic Reichardt (Traditional Retail)
Michael Brigagliano (Consumer Direct)
Cynthia Ubrano / Jennifer Jurs (Traditional Retail)
Joseph Lose / John Bruno (Consumer Direct)
Sam Rumi (Consumer Direct)
Matthew Campbell (Consumer Direct)
Division Managers
John D’Onofrio / Matthew Schultz (Northeast Division) Eric Winblad (Winblad Division)
Michael Matalka (Midwest Division)
Regional Managers
Brian Eller
Ryan Sloper
Chris Uldricks
Operations Team Members
April Hong Nasim Tourigny Stephanie Esparza
Lindauer
Amy Hart
Renee Brazton
Terry Rodriguez
Jamie Ingram
Top Processors Rank Processor 1 Kimberly
2
Top Operations Personnel by Scorecard Top Docs/Closing Funding Rank Processor 1 Sharef Ali 2 Lakeisha
Top Underwriters Rank Processor 1
2
2022 Top 5 Loan Officers Samuel Ary 4.98 Tim Prindle 4.96 Brett Labadie 4.96 Joshua Ulmer 4.96 Jacob Emmel 4.94
2022 Top 5 Branches by Volume & Profit YTD #1 Plano #2 West Palm Beach #3 LendFriend TX #4 Scottsdale #5 LendPro CA
2018 2022 Branches 141 276 Regions 25 41 Divisions 13 19 Retail Loans Closed (Monthly and Annually) Retail Loans Closed (Monthly and Annually) Sales Comparison Sales Average Units by Branch Sales Average Units by LO
How Do We Improve?
We have to WORK as a TEAM.
WE HAVE TO WANT To Win.
We have to get Back to the Basics.
Lock & Shop ITIN Medical Professional Bank Statements 12mo & 24mo 1099 Only & Profit & loss Foreign National Jumbo AUS DSCR Debt to service Coverage Ratio 2-1 & 1-0 Buydowns Recently Released Loan Programs
Looking Forward
New NonQM
Rico Outlets
Commercial Outlet
Outlets LLC Fundings HELOCPuerto
Priority
Accountability
With Tony Casillas
Will you hold your team accountable?
1
• Centers of Influence
• Find 1 COI Introduction each day
• Sales Tasks Broken Down to business days, hours, seconds per month
• Find 1 prospect opportunity per day Be Consistent (3 years -2700 referral sources)
Will you share resources?
• Consolidate teams, operations, branches to WIN 2
Will you recruit/reach out to 1 LO per day?
3
Program
TRAINING Become THE resource for your referral partners, customers and community. AFN VIP Discounted Pricing - 45% OFF PROMO CODE: AFN • Personal Wealth Creation • Understanding Bonds • Technical Analysis • Interpreting Reports • And more! Certified Mortgage Advisor www.afncenter.com/cma Further Education with CMA, additional online training through HR, and more.
We must WANT to WIN! Ignore the Noise! Let Success Be our Noise! During a recession, it isn't enough for a business to have the best product or service. It's business critical to have: 1. Compelling marketing (iConnect Update) 2. Raving fan clients (Google AFN on Experience.com) 3. A business map to innovate (We see it today) 4. Healthy Company Culture (Stay close to your AFN Family) 5. Commit to the Basics (1-2-3)
Legal
Legal
Department Assists Branches with: • Leases • Vendor Contracts • Employment Law Questions • Overall Legal Support 1 Licensing Team Assists Branches with: • Licensing Questions • Functions including Sponsorship, Additional Licenses Branch Licensure, etc. 2 Compliance Team Assists Branches with: • Transaction-Specific Questions • Policy Guidance 3 Legal Department Overview
Regulatory Audits
AFN has been examined by 15 state regulators over the past 12 months
All our audits over the last year (and well beyond) have resulted in ZERO material findings.
This is a testament to AFN’s compliance program – including AFN’s 100% compliance review of all active files.
TCPA Litigation
-
-
-
TCPA covers telemarketing calls, auto-dialed calls, prerecorded calls, text messages and unsolicited faxes.
Text Messages and automated marketing calls:
express written consent must be obtained from a consumer prior to engaging in any text messaging or automated marketing campaigns. This consent cannot be given during a call or via text.
To avoid legal issues, branches should contact marketing prior to engaging in any telemarketing campaigns
Marketing
When it comes to Social
Media Marketing…
for this for years!
You’ve asked us
#DOITFORME
Introducing…
Social Coach
Set it & forget it!
Marketing can automate content right onto your feeds!
Tested Content That drives engagement. With no action from you!
Power Users
Curate, create & build using robust tools.
Track stats & see real-time ROI Get all the metrics in on place! Edit the posts to fit your voice! Post to multiple platforms at once. Custom hashtags For local SEO strength No cost to you For 1 full year! 25 2,543 782 2 1,000
Thank you!