FeedFront Magazine, Issue 15

Page 62

Speaker Bios (cont.) search marketing, Jeremy brings a unique and financially driven perspective to driving sales and bottom line performance to Web Ink’s clients. Joe Sousa Joe has been in the SEO/Affiliate industry since 1998. He started out doing SEO for clients but transitioned into a full time affiliate. Over the years Joe has built hundreds of different sites in many different niches and has experience in PPC, SEO, video, and social media. He blogs about affiliate stuff at http://whatdoesjoethink. com. Stephan Spencer Stephan Spencer is an author of The Art of SEO published in October 2009 by O’Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999. Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row — in 2009 and now again in 2010. Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now rebranded as Organic Search Optimizer. Gregg Stewart Gregg Stewart is a veteran of the online industry who helped pioneer significant advancements in internet content publishing, mass-market content personalization and electronic commerce. Stewart has led the development and deployment of consumer online services and properties that have reached tens of millions of users as well as the development of commercial software systems that have generated hundreds of millions of dollars in revenue. As an executive at AOL, Stewart helped spearhead the company’s transition from closed proprietary systems to open internet technologies, including leading the acquisition of a number of internet start-up companies. As Vice President of New Media Platforms at Neverblue, Stewart’s current responsibilities include leadership of the recently-launched Neverblue Mobile division as well as the company’s Performance (media buying), Send Interactive (email marketing) and Playboost (social game engagement) business units. Dan Sweeney Dan Sweeney is the Director, Media Services at Commission Junction, a division of Valueclick, Inc. The Media Services team works with advertisers, publishers, agencies and networks to find opportunities

60 | August 2011 | FEEDFRONT MAGAZINE

for advertisers that might not tend to fit into the most basic description of “affiliate marketing” including executing and optimizing all of the PayPerCall efforts at Commission Junction. Dan’s previous experience includes working for one of the 1st four online ad networks, being an executive at a pre- and post-IPO dotcom, working at an agency, on the client side and currently as a vendor. He misses New York City at times, but really doesn’t feel that bad about it now that he lives in Santa Barbara. Logan Thompson Logan Thompson is a full time affiliate marketer and CEO of Blink Source, a media company with a growing portfolio of traffic generating properties. He worked as a web designer for years before firing his design clients and moving full time into the marketing world. He is an entrepreneur, husband, dad, lover of ridiculously spicy foods, Seahawks fan, drummer and blogger at LoganThompson.me and BlogAboutBeer.com. Wade Tonkin Wade Tonkin has been active in the affiliate industry since 1999, working as in internal affiliate manager, outsourced affiliate manager, consultant, and sales specialist with companies like Kowabunga Technologies, Forge Business and the United Sharing Network before founding outsourced program management (OPM) company GTO Management with partners Karen and Joel Garcia in 2008 and co-founded the Christian Affiliate Marketing Association (CAMA) with the Garcia’s as well. Wade left GTO in late 2010 to become the Affiliate Manager at Fanatics, Inc. – an Internet Retailer Top 500 Merchant specializing in sales of licensed sports apparel and merchandise. Wade currently manages affiliates for FootballFanatics.com, SurfFanatics.com, The CBSSports. com Fan Shop and the official online team stores for the Tampa Bay Buccaneers and the New York Giants. Joris Toonders Joris Toonders (Yonego B.V.) started his career on the age of thirteen with affiliate marketing activities for third parties like international corporations. During the last year, Yonego (www.yonego.nl) was involved in setting up the search engine marketing campaigns for several medium sized and large international companies generating millions of revenue for these clients. Yonego BV is now a well respected internet marketing agency with a strong focus on ROI. Yonego operates in 11 different countries with a result driven team of senior internet marketers. Due to its unique tools and experience, Yonego is growing fast, in line with the generated online revenue for its fast growing number of clients. Yonego is a Google AdWords Qualified Company and an active member of IPAN, IAB and the Web Analytics Association.


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