FeedFront Magazine, Issue 15

Page 1

The Official Magazine of Affiliate Summit

10 Reasons Your Affiliate Program Failed By Kim Salvino Page 4

Issue 15 August 2011

Five Innovative Ways to Use QR Codes By Jacob Smith Page 11

How I Put Together My Treadmill Desk By Shawn Collins Page 13

Affiliate Summit East 2011 Agenda Page 34


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Editors’ Note: Affiliate Marketing Shatters Glass Ceilings By Missy Ward


Avoid Rejection: Keys to Affiliate Application Success By Wade Tonkin



10 Reasons Your Affiliate Program Failed By Kim Salvino Developing Successful Relationships in Affiliate Marketing By Antonio Vitale


Business Travel Via the Train By Shannon Weidemann


Affiliate Relationship Building Through the Ranks By Jennifer Myers Ward


Emailing in Canada? CASL Compliance Explained By Cari Birkner


Checklist Before You Launch Your Affiliate Program By Deborah Carney


Five Innovative Ways to Use QR Codes By Jacob Smith


SEO - More Than Just Rankings By Oliver Whitman


How I Put Together My Treadmill Desk By Shawn Collins

Co-Editors in Chief – Shawn Collins, Missy Ward

FeedFront | August 2011


Leverage the News to Increase Affiliate Sales By Ryan Healy


Size Doesn’t Matter: Tips for Affiliates By Tricia Meyer


Report on Women in Affiliate Marketing By Missy Ward


I Quit My Day Job By Jill Swartwout


Are Your Banners Helping Your Affiliates? By Leslie Nazarian


7 Ways to Detect & Prevent Affiliate Fraud By Geno Prussakov


Affiliate Summit East 2011 Show Agenda


Bryan Eisenberg Bio


Marc Ostrofsky Bio

Stay Organized with a Marketing Calendar By Karen Garcia


Wil Reynolds Bio


Speaker Bios


The Process of Creating Successful Affiliate Campaigns By Josh Todd


AffStat 2011 Report Affiliate Marketing Stats By Shawn Collins


Limitless Opportunities in Endless Niche Marketing By Olga Eskina


People to Follow on Twitter


Hilton New York Map


Code of Conduct When Representing Your Company By Trisha Lyn Fawver


Surviving a Google Update By Bryan Shearer


Leveraging Display Advertising, Search and Social By Daryl Colwell



The Secret to B2B Affiliate Marketing By Paul Stainton


Checks: A Dying Vertical, Very Much Alive By Bill Swartwout


Make Money Driving Phone Calls from Search By Rob Duva


Co-Publishers – Shawn Collins, Missy Ward Contributing Writers - Cari Birkner, Deborah Carney, Shawn Collins, Daryl Colwell, Rob Duva, Olga Eskina, Trisha Lyn Fawver, Karen Garcia, Ryan Healy, Tricia Meyer, Leslie Nazarian, Geno Prussakov, Kim Salvino, Bryan Shearer, Jacob Smith, Paul Stainton, Bill Swartwout, Jill Swartwout, Josh Todd, Wade Tonkin, Antonio Vitale, Jennifer Myers Ward, Missy Ward, Shannon Weidemann, Oliver Whitham Magazine Coordinator - Amy Rodriguez Graphic Design – David Hallock Affiliate Summit , Inc. 522 Hunt Club Blvd. #411 Apopka, FL 32703 tel (417)-2SUMMIT (278-6648) fax (908) 364-4627 Articles in FeedFront Magazine are the opinions of the author and may not necessarily reflect the views of the magazine, or its owners. FeedFront Magazine always welcomes opinions of an opposite nature. For more information, visit: www.FeedFront.com Interested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@affiliatesummit.com © 2011 Affiliate Summit, Inc. and Individual Authors.© 2011 Affiliate Summit, Inc. and Individual Authors. Cover: Jonathan Gies of Amped Media, Inc (Winner of FeedFront Cover contest)

FEEDFRONT MAGAZINE | August 2011 | 1

Affiliate Marketing Shatters Glass Ceilings By Missy Ward ver the last year, I’ve had the opportunity to expand my business to include working with a Fortune 500 Company, an outspoken celebrity and numerous bloggers and speakers. I’ve had the chance to work on new things that were outside of my comfort zone, from creating my first wine, to coding a new website to keynoting a conference – and yes, I’ve had a ball doing it. But, you know what? I never once felt lucky because these great opportunities fell on my lap. Because luck had nothing to do with it. In fact, the only good fortune that I was blessed with was my classic overachiever personality, tenacity and the fact that I have such a hard time acknowledging that I might just possibly have limitations. Don’t get me wrong, there have been disappointments along the way. No one is impervious to defeat. But at no point during any of the last 25+ years of my career have I ever felt that I was held back because I was a woman, nor do I feel like I’ve been rewarded for it either. But lately, it seems that women are using their gender as an excuse for failure with so many of the “Woe is me, I’m a woman” articles and comments that are popping up in my “cyber-space”. It pains me to see women choose to stereotype themselves --- or worse, allow others to do it for them. It also surprises me that I still run into women that would rather perpetuate the male-female divide rather than support each other. As an example, most recently, (and ironically), after delivering a keynote session at a women’s blogging conference, an attendee asked me if I thought my children suffered because I traveled quite a bit; with my son (who she was introduced to) standing right next to me. I’ve also been asked how I can live with myself leaving my children at home while I travel. These are the types of questions that would have not likely been asked of me if I were a man and the type of comments that make it so very easy to preserve the inequalities that women have fought long and hard to end. Now, I’m not saying that discrimination doesn’t exist at all. I’m simply saying that it’s negligible when it comes to business success or failure of the women in my circle --- and dare I say affiliate marketing overall. When I first started Affiliate Summit with Shawn Collins back in 2003, it definitely looked like an old boys club. But over the years, I’ve seen the audience evolve with more and more women playing key roles in the industry and within Affiliate Summit.

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Missy Ward When I checked recently, I also found that our representation of women speakers directly correlates to the number of female attendees at Affiliate Summit. And, that’s a credit to the industry, as the speakers are voted in by their peers. There are a lot more interesting statistics about the number of women and women-owned businesses in affiliate marketing located in the AffStat: Women in Affiliate Marketing report located on pages 28-29. It is exciting to see that the affiliate marketing industry is much more evolved than others when it comes to celebrating skills and passion, regardless of gender. Let’s keep it that way. OK?

Missy Ward is the Co-Founder of Affiliate Summit, CoEditor in Chief of FeedFront Magazine and Co-Publisher of Revenews.com

By Wade Tonkin ow many times have you found the perfect affiliate program for your site and submitted your application just to see your application rejected? Merchants, how many times have you reviewed a terrible application with no helpful information that would give you a clue as to how a new affiliate would market your brand? Here are some affiliate tips to help get your application approved and get the affiliate/merchant relationship off to a good start. Read the merchant agreements. Before you apply, you should know whether the merchant accepts affiliates in your state or country and whether they allow your type of marketing. Make sure you keep your network profile up to date. If you have 50 niche affiliate sites built and they aren’t communicated in your profile or application, then that won’t help the application review process. Also make sure that if asked, you indicate which marketing methods you utilize (paid search, social media, natural search, email). It matters to many merchants.

merchants you work with. This will improve your chances of picking up free traffic through natural search and it will also give visitors a reason to promote you via Social media. Quality content also builds trust with the visitor and increases the chance of getting a click on your affiliate links. Put your best foot forward. If you are listing sites in your network profile or in a field in your affiliate application, show off your best work. Save the unfinished projects or parked domains until they are ready for the public. If you get rejected, don’t take it personally. Just respond in a professional way and explain how you were looking to promote the merchant in question and where you see the fit with your audience. If you put the tips above into play, you should see less rejection emails and become approved for the programs you love.

Be transparent. Don’t use private domain registration if you don’t need to. My company policy makes it very difficult to approve affiliates who use private domain registration. Use an email from your domain instead of Hotmail or Gmail. Also, make sure I can contact you from your site via an email link or form that works properly. Skip the Flash intro’s – the only people who should be subjecting visitors to Flash animations are Flash designers, and even they should make the experience optional. The same applies to music and videos that play automatically on your site. If you are really excited about a merchants potential, contact the affiliate manager directly to make sure they know who you are and what you will be doing to promote their program. If the affiliate manager doesn’t make it easy to contact them, find another merchant. Bring some content to the table. The last thing the Internet needs is another “banner farm” or cookie cutter coupon site. Build out unique content to deliver real value to the user and the

Wade Tonkin Wade Tonkin has managed affiliate programs since 1999 and is the Affiliate Manager at Fanatics.com and SurfFanatics.com

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You didn’t put someone in charge.

Adding affiliate program management to an already over-worked employee is a recipe for disaster. They won’t have the time to communicate effectively, research competitors, work with your network…and your program will suffer without that dedication.

You expected the network to do all of the work.

The network should do two things right at ALL times – track sales accurately and process affiliate payments. At the end of the day, program success lies with you. A Network Representative does not possess a crystal ball that reveals your conversion rate, promotions or top selling items. Ethical networks will work with you, but YOU still need to be part of the equation.

You didn’t communicate.

By Kim Salvino

There are a number of affiliate forums, Twitter accounts, LinkedIn and Facebook groups and blogs that share tips and discuss industry updates. If you have questions or need feedback, ASK. Network with affiliates, both joined to your program and not, industry veterans and other affiliate managers to learn best practices.

You lacked passion. You were not competitive.

Surely you keep tabs on competitors regarding product development, promotions, etc. Be sure to check their affiliate program out as well. You must be able to meet or beat their offering. Your success will depend upon it.

You didn’t ensure the program tracked properly.

Do you love what you do? Do you believe in what you sell? Would you buy it/sign up for it/sell it to your Mother? You should. Otherwise, why would anyone else want to do it?

You gave up.

Don’t just throw in the towel and admit defeat. Every program has an opportunity for improvement. You have to do the work, complete the research and connect with your affiliates.

Have you performed thorough testing? Have you done so after using your chat feature or newsletter signup link? Are cookies intact after you send consumer newsletters? Are there obvious leaks like toll free numbers, site links or (gasp!) AdSense? Are there non-commissionable items? In order to have an accurate view of program performance, you must address instances that cause unaccredited sales.

You set unrealistic policies.

Be clear and be fair. Place restrictions in your terms of service, and police regularly. Don’t place restrictions that you can’t enforce, such as outranking your brand organically for generic terms.

You had unrealistic expectations.

If your site isn’t converting well due to your internal efforts, don’t expect affiliates to be the fix. Affiliates send you traffic – it’s your job to convert that traffic to sales/leads. It’s also important to realize that an affiliate program is a marathon, not a sprint. Be in it for the long haul.

You didn’t think like an affiliate.

Imagine your income depended entirely on information from a third party. That you had to feed, clothe and house yourself and your family based on details offered by an advertiser. Could you do it based on your program setup?

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Kim Salvino Kim Salvino is Head of Publishers for the US arm of buy.at.

them, you will become their go-to person for questions about how to build their businesses. In turn, this will build your business. Also remember, even though this relationship might not be the best fit, by building the relationship on trust and credibility, it may open another door for you that could change your business forever. While building relationships is important, there will occasionally be a time where you will need to end one. As your business grows, the relationships based on trust are the ones that will make you successful, while the untrustworthy ones may end up hurting you more than helping you. It may make more business sense in the long run to avoid those that prove untrustworthy. If you remember and use all these helpful hints, you will be able to build a strong foundation for your business. Having peace of mind that you’re working with someone who is on the same team as you is priceless. It is worth way more than chasing that extra nickel with someone you don’t have strong relationship with. In the end, you will find it more rewarding to conduct business with and attain success with someone who has been there for you through the thick and thin. By Antonio Vitale elationships are something we encounter every day in both our personal and business lives. When creating personal relationships, generally a person will surround themselves with people they have things in common with. The same principle applies in business relationships. Once you have met someone who may be a potential business partner, always start the process with finding out your similarities. Afterwards, you can then move forward and start building a stronger relationship. As soon as you have developed a basic business relationship, you are now ready to further build on that base. Find out about their family, what kinds of hobbies they have, or what they like to do on the weekends. By learning these types of details, you can build camaraderie by asking about their kids or talking about the soccer game from last weekend.

Remember, it’s the little things that can set you apart from your competitors. After these steps have been completed, you should then determine how both parties will benefit from the relationship. One thing some people tend to forget about is that a long-lasting business relationship is about working together and helping each other. While you may sometimes feel like you are helping them more than they are helping you, be patient, the favor will return itself. With today’s technology, it’s so easy to send an email when you need to communicate with someone, but email removes the ability to read expressions or show passion for what you are talking about. Make every point of contact that you have with your business contacts as personal and real as possible. Once they know you are someone who they can trust, and who is willing to communicate details to

Antonio Vitale Antonio Vitale is an Affiliate Manager with affiliate.com, a division of Media Breakaway, LLC

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Business Travel via the Train By Shannon Weidemann Recently, I took my first Amtrak train ride from Dearborn, MI to Chicago, IL. It was a business trip and I was traveling alone. Normally, I would consider flying or perhaps driving, as it is not that long of a journey. This time, though, I decided to try out the train. I have traveled by train before, but only in Canada and Europe. I really enjoyed the experience. It was made pretty easy by the fact that public transportation was widely available at my end destinations. The train ride is about six hours, which is pretty comparable to driving. Actual flight time is around an hour. So why did I prefer a trip that is six times as long as flying? There are a number of reasons and most of them relate to business productivity.

and cell phone charged throughout the train ride and didn’t have to deal with a drained battery when I arrived at my destination, which is always helpful when you are meeting up with others or traveling to an unfamiliar town. I was able to write some blog posts, send some emails, keep up with friends and business acquaintances on Twitter, plus keep an eye on the weather. Most of the people I knew flying that day ran into delays and cancellations due to a large storm cell centered over Chicago. The train just keeps moving on. It was also fun to just watch out the window. We stopped in multiple stations along the way, and there was everything from the old fashioned to modern train stations. Flying usually means a partial view (if you are lucky to get a window seat) of the ground below and then clouds for most of the flight. I would highly recommend taking the train for your next business trip if it is an option. I’m a bit sad that there is not a direct Detroit to New York City route to travel to Affiliate Summit East.

Flying requires extra time. Time to find a parking spot, perhaps take a shuttle, check a bag, go through security, wait for boarding, and then wait for your checked bag on the other end and then find transportation. Taking the train means getting to the station 30 minutes prior to the train arriving and parking next to the station in most cases. When flying, you are often cut off from the outside world, unless your plane offers a pay to use WiFi service. There are no restrictions of this kind by train. Currently, Amtrak does not offer WiFi on most of their trains, but if you have a broadband card or the ability to tether to your cell phone you can use that. My time on the train meant six hours of mostly uninterrupted work time. I had access to an outlet with two plugs at my seat. I was able to keep both my laptop

Shannon Weidemann

Shannon Weidemann is an Affiliate Marketer who blogs at Marketingelf.com about working from home.

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Affiliate Relationship Building Through the Ranks

e all know the old adage; relationships take work and affiliate relationships are no exception. Much like other relationships in our lives, they need a different approach, based on which phase of the relationship you are in. There are essentially four relationship phases affiliates go through: (1) Inactive, (2) Nonconverter, (3) Trickler and (4) Top Performer. One way to optimize your program is to be aware of these different phases and build strategies around them, whereby the ultimate goal is to move the affiliate through the ranks to the coveted “top performer” phase. First is the inactive phase; likely the place where most of your affiliates are today. They were excited about you, they signed up and that was it; no further action has been taken. In order to re-energize these affiliates, you will want to employ tactics such as aggressive commissions for a short period of time to get them jump started. Be sure to keep in touch with these inactive affiliates letting them know when you see they are making an effort and seeing sales. Next, there are those affiliates who

drive traffic to your site, yet there have been no sales. These affiliates are in the non-converter phase. Clearly we want to figure out how to turn this traffic into sales. A good place to start is to review the affiliate’s website to be sure the deals are current and see how & where you are being marketed. Feel free to offer suggestions to help optimize your placement as well as offering them an exclusive code, additional content or personalized banner. Then there is the trickler phase. This is when an affiliate has sales trickle in here and there, but are not making a substantial impact in the way they could. These affiliates have committed time and effort to your program; now it’s time to take it to the next level.

about the program you can increase their commission rates or give them gift certificates or other types of rewards. You should also send them a short survey each quarter to find out what they like and dislike about the program. This allows you to continually optimize the overall program and keeps your top performers happy. So, even though relationships can be work they are definitely worth the time and effort. Believe me; you will reap the benefits in the end.

In this case, you can use a product giveaway or gift certificate to entice these affiliates to increase their sales with you. A quick review of their site and your placement could be helpful here as well. If you have a tiered commission structure, you should let them know how many more sales until they receive a commission increase, which makes for a very motivating email. Finally, there is the top performer phase, the ‘marriage’ of the affiliate relationships so to speak. These are the affiliates you know well and stay in touch with regularly. In order to keep these affiliates enthusiastic

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Jennifer Myers Ward

Jennifer is the founder of ebove & beyond and a 15-year online marketing veteran.

individuals acting as ISPs in order to sue under CANSPAM and state specific laws. List ”rental” is still alive and well with CASL, but there are some serious caveats. For example, actual email addresses are never to be shared with partners. Ads can, however, be mailed on behalf of an advertiser by list owners who have express permission to send third party offers. While CAN-SPAM does not require consumers to opt in, it does require sharing of suppression files. Therefore, operating in an environment with both US and Canadian customers necessitates secure scrubbing and encryption of suppression files. As with CAN-SPAM, CASL -compliant email messages require a working option to unsubscribe, a relevant subject line, and a valid physical postal address. They must not conceal the sender or intend to deceive the recipient. Keeping your entire marketing team up to date on new laws, auditing and monitoring your sending practices will go a long way to maintaining compliance.

CASL Resources

By Cari Birkner You’ve been following CAN-SPAM for years, but are you prepared for CASL? The Canadian Anti-Spam Law was published by the CRTC (Canadian Radio-television and Telecommunications Commission) on June 30, and if strictly enforced, closes a major gap in email marketing regulation in the countries that make up the G8.

The published law can be found at the CRTC’s website: crtc.gc.ca/. ThinData offers an excellent free resource entitled: The Marketer’s Guide to Applying CASL: How to Leverage Canada’s Newest Internet Law, which can be found at: thindata.com/aboutus/resourcecenter/casl/. Note: The author is not a lawyer and this article should not be construed as legal advice.

The passing of the new Canadian law, combined with broader crackdowns by the FTC bring compliance programs to the forefront again.

Key Sticking Points While most aspects of CAN-SPAM still apply, there are several reasons you should pay attention to the Canadian legislation. For starters, it applies to any mail sent or received in Canada. This is especially important when mailing to a consumer using one of the big four providers who might move around a lot or access messages in Canada. Also, if you work with partners and affiliates who send on your behalf, you need to be mindful of their traffic sources as well as the location of all mail servers. Secondly, the law allows for private right of action, meaning an individual can sue companies based on CASL violations, whereas CAN-SPAM restricts legal action to ISPs, state Attorney Generals and the FTC.

By Cari Birkner

Retaining a general counsel and compliance department well versed in cross-border and state specific regulations would serve any ad network well. A fair amount of case law in California provides noteworthy examples of

Cari Birkner is Director of Marketing at LashBack, and a contributor to Deliverability.com.

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By Deborah Carney et’s take a look at some elements and see if they are on your site. The same things that make your site affiliate friendly will also increase your conversions. Customers need to trust you and your site before they will buy from you. Affiliates know what drives a customer to make a purchase and they know what needs to be on your site before they will promote your products or services. Both affiliates and customers want to know who you are. Private WhoIs details send up red flags for both shoppers and affiliates looking to promote you. Customers want to know who is behind the website and who is getting their details and sensitive information. They also want to know their information is secure and will look for the lock in the browser window that shows you have a secure certificate.

your number one rule should be to keep your customers on the site until they make a purchase. So, no links to other sites; no AdSense, links to your products on Amazon or eBay, or other affiliate links. These links make your site look unprofessional and like you don’t trust your own products to be what people are looking to purchase. If you have a number for people to call during the purchase process, you need a way to track the affiliate that sent the shopper that made that call. Product pages need to have a clear call to action, with sharp, professional product images. Write product descriptions like you are explaining your product to someone over the phone. Also, make sure you have a clear and easy checkout process without distractions. Your customer is ready to give you their money, so make that as easy as possible. Once you check all these site elements, you are ready to get started with an affiliate program.

Next shoppers and affiliates will look for certain pages on your site. They want to see an About Us page with information about your company, some history about how and why you got started, and what the differentiation is between you and your competitors. You need a clearly defined Returns Policy. If your products aren’t returnable, you need to state that. If they are, detail how to return and what restrictions there are. Something else that shoppers look for is your shipping policy and choices. The shipping costs need to be clear before you get to the checkout. Customer service and contact information needs to be clear and easy to find on your site. Shoppers want to know how you are going to use their data, so you need a Privacy Policy to detail who you share info with, what do you share, who has access, whether you have a third party newsletter service, third party tools like a cart recovery service. One subject that affiliates are adamant about is “leaks” on websites. If you are selling products from your site,

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Deborah Carney

Deborah Carney offers training via podcasts and is the Affiliate Summit Forum admin for forum.affiliatesummit.com

By Jacob Smith

he debate is ongoing whether those little black checkered QR (Quick Read) Codes are the next coolest thing or already passé. Attendees at February’s GSMA Mobile World Congress agreed in their Sybase 365 surveys that widespread use of Near Field Communication, the next step in mobile communication, is still a few years off. QR Codes are a lot like sandwiches, only as interesting as what you fill them with. So the key to making engaging, exciting QR Code campaigns is excellent content and relevant information deployed with creativity.


Phone Home: At websites like scandots.com and coder.com you can whip up your own QR codes. One of the benefits of QR codes is the ability to have a smartphone send a text message, or SMS, after being scanned, gather subscribers, create coupon codes, data mine phone numbers, or automatically enter people into contests.


Game On: Instead of only having the QR Codes link to your website (boring), push clues or geotagged locations to fans to create a game or scavenger hunt promising big rewards. A hunt can be hosted on multiple web locations that reward the folks smart enough to figure out the puzzles, while branding yourself along the way.


Members Only: Everyone wants to be part of the cool kids club, so for the price of a smartphone and one of your products or a link to one of your websites, let them be. Push exclusive, branded offers through the codes to create specialized deals for the customers who are about to become your new best friends.


Be My Friend: Speaking of friends, we all know how important it is these days to rack up those followers and Facebook friends and likes. With a little

URL tweakage those QR codes can lead right to the button on your Facebook that says “Like.” You can also set things up so all they have to do is click a button and become your Twitter follower.


Get Carded: Business cards used to be limited to address, phone number, email and website. Then they evolved to include pictures, embossing, and Braille. With QR codes, you can post an entire world of information into a tiny card. Through sites like jumpscan.com and coderqr.com you can pack pages worth of info into one tiny image. Include your personal Twitter, LinkedIn, Facebook, Skype, Tumblr, website, phone numbers, address and email – all in an elegant design that is simple and functional.

The beauty of QR Codes is that they are as creative as the person making them. If you just set a code down that links to your website, it will get ignored. But, with a good idea and creative implementation those little black and white boxes can create some lifelong (or until the next code innovation comes along) customers.

Jacob Smith

Jacob Smith is a PR Specialist for Saveology.

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There are a few ways you can make your results look a little better in Google, and using them all really can help improve your click through rate.

Meta Description and Title Always customize the title and Meta description. These are two of the most basic elements that will appear on the search results, they are also the most important. An eye catching title is the key to grabbing the attention of people searching for your keywords, and the description should tell whomever is searching that your webpage gives them what they need. These two items need to be a short, sweet, effective sales pitch. An important part of a Meta Description is that as well as telling a potential visitor that you have what they need, you should think about what visitors will be searching for. Also, think about including a call to action. While this is not always possible, not many search results include a phrase telling the reader to click, and it can sometimes be an effective technique.

Social Media The roll out of Google +1 means that you can now see what your friends like right there on the results. Google and Search Engine Land tell us that click through rates improve if your friend has +1’ed a page, which means social media and effective networking is becoming even more important. While Google is using +1, don’t forget that Bing is doing something very similar with Facebook likes, with which you may see similar benefits.

Rich Snippets Rich snippets, microformats, RDFa, they all mean the same thing, data rich search engine results. With the ability to display a list of ingredients, ratings, product information, prices and even availability, rich snippets let you show enticing information to your potential visitors directly on the search page. Effective use of this early technology can help you jump ahead of the competition by providing more information, and taking up more search engine real estate.

Images and Video

By Oliver Whitham SEO is still an often misunderstood profession, with many clients assuming your sole role is to get their site to the top of Google for the keywords they want. SEO is, of course, a much deeper endeavor than this, and often the first part of any SEO job is ensuring your clients are aware of exactly what they need you to do for them. Optimizing the way your results appear on the search engines is one part of SEO that is often overlooked. While it may sometimes be forgotten, a few simple changes can help make your site and content more interesting, attractive, and even informational to your visitors. This can help increase your click through rate, and subsequently increase your traffic!

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Images and video now often appear in the search rankings, so make use of this. Be sure to fill in your image title attribute and name the file. Make sure to set up videos on your site, and include a video sitemap so even if your video is hosted elsewhere, your site will appear in the Google search results.

Oliver Whitham is an internet marketing consultant, and blogs at SEO Chemist.

Collins By Shawn

have pulled everything together to have a treadmill desk to use for work and exercise at the same time. Now, for anybody who is not familiar with a treadmill desk, it’s a way to get some work done while walking. Some people build attachments to their treadmill, as well as free-standing desks to go up and over the treadmill. Since I’m not particularly handy, I relied on things that were available to purchase, and I’ll share all of the items I assembled to have a comfortable, productive environment for walking and working. The treadmill desk is setup in an area of my garage with a TV used as a monitor, desktop computer pulling in WiFi, wireless keyboard and mouse. The three most important elements are the treadmill (Precor 9.23 Treadmill), the treadmill desk (SurfShelf), and the keyboard (SIIG Wireless Mini Multimedia Keyboard). Next up is the computer. Some people work with a laptop on their treadmill desk. I sweat a lot, and didn’t want to kill my laptop, so I got a new computer (Dell Inspiron 560) that would sit far from my sweat. I got the slim-tower version with Intel Pentium dualcore E5800 (3.20GHz, 2MB); 6GB DDR3 SDRAM 3X2GB, integrated Intel Graphics Media Accelerator X4500; and 500GB NCQ Serial ATA Hard Drive (7200 RPM) w/ 16MB DataBurst Cache. One thing it didn’t come with was the ability to pull in a WiFi signal, and I don’t have a hard Internet connection in the garage. So I got a little USB network adapter (Cisco-Linksys WUSB54GSC Compact Wireless-G USB Network Adapter with SpeedBooster).

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I’ve got the computer sitting on a little fridge near my treadmill desk – I need my cold water! That’s a little iPod stereo thing on the top, so I can play podcasts, music, and audio books when working. Finally, I use a 32″ LCD HDTV for a monitor (LG 32LD350 32-Inch 720p 60 Hz LCD HDTV). The TV/monitor is mounted to the wall with a bracket that swings out with a tilt and swivel articulating arm (CheetahMounts 32″-55″ LCD TV Wall Mount Bracket), so it can be comfortably positioned for either the treadmill desk or elliptical machine. I connect the TV/monitor to the computer with an HDMI Audio Video Cable that is 6 feet long. This setup enables me to do any of the tasks I usually would do at my desk, and once I had all of the pieces, it was easy to get everything up and running. I started out walking 4 miles per hour with the treadmill desk, but I found that was too brisk to get things done with accuracy. I played around with various speeds while working and I brought it to around 3 miles per hour to keep moving, but still do everything I do at my old, wooden sit-down desk. If you’d like to see my progress, check out my dailymile profile at feedfront.com/dailymile. You can also follow my adventures in eating healthy and exercising at FatShawn.com.

Shawn Collins

Shawn is Co-founder of Affiliate Summit and Co-Editorin-Chief of FeedFront Magazine. Follow him @affiliatetip on Twitter.

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By Ryan Healy ne of the most difficult challenges in generating regular affiliate sales is keeping your promotions fresh and relevant. If you’re always sending out blatant offers, it is unlikely your potential buyers will pay attention to you long term. It won’t be long before they unsubscribe or tune you out. But if your promotions are disguised as news, you will keep your readers interested and may even see your affiliate sales increase.

How the Strategy Works... Keep an eye out for news that you can use to sell the affiliate products you promote.

If you promote survival products, you may want to look out for news about the rising cost of food, or new laws being passed that threaten people’s freedom.

If you promote business opportunities, then perhaps you’ll want to look for news about the unemployment rate and falling wages.

If you promote products in the precious metals market, then you may want to look for negative economic reports, particularly those about dollar inflation.

products, then you may want to watch for reports of random attacks that happen in urban areas. Basically, you’re looking for news that highlights the problem that your product solves. Then you are sharing that news as a set-up before offering your product as the solution.

How to Piggy-Back on Any Major News Story Keep in mind; you don’t have to limit yourself to news that is directly related to the product you’re promoting. If you’re creative, you can “piggy-back” on just about any major news story. For example, one of the biggest news stories of 2011 has been the marriage of Prince William and Kate Middleton. It was the first time a member of the royal family has married a “commoner.”

understand why the British make such a big deal about royalty; how it’s a massive waste of time and money, and then transition into a soft pitch about how Product X helps you save time and money. 2.

You could talk about how Prince William broke hundreds of years of tradition by marrying a common girl. Then you could transition by talking about some of the silly traditions we have in America and how Product X can help you break free from them.

You can use almost any news story as a launching pad for promoting a product. Again, the key is to be creative. Ask yourself, “How can I connect this affiliate product to this news story?” Then start brainstorming.

What opportunities for commentary are present in this story? Some ideas are breaking with tradition, doing the unexpected, a real-life Cinderella story, pomp and circumstance, Americans not understanding the big deal about royalty, big crazy hats, etc. With this in mind, here are two ways you could use the William and Kate wedding to promote a non-related product. 1.

If you promote self-defense

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If you are an American, you could lead a sales piece with a rant about how you don’t

Ryan Healy Ryan Healy is the creator of PaidOnTime.net.

By Tricia Meyer

hile we would all love to be the biggest affiliate a merchant has and get VIP commissions, product samples, exclusive coupons and giveaway sponsorships, the reality is that most of us are solo affiliates or small businesses who generate modest sales but are extremely creative. Use that creativity to get increased commissions and special opportunities. Here are 5 tips for even the smallest affiliate. Offer to make a video. Often when you offer to make and promote a video, the merchant will send you product samples. This goes beyond a written review and gives both of you exposure on YouTube, one of the largest search engines.


Ask for an increased commission for a short, specific period of time in exchange for mutually beneficial increased exposure. This might be a placement on your homepage, an ad at the very top of your newsletter, or


a spotlight in your social media campaign. Become friends with the affiliate managers. Much of our business is based on relationships rather than revenue figures. While a certain amount of ROI is expected, it is easier to approach a friend for a favor than a complete stranger.


Never apologize for your page rank or newsletter size. You are a valuable affiliate no matter your size and have more bargaining leverage than you think.

Look for smaller brand names. It can be difficult to get big brand names to budge on commissions when you are not sending volume. You will usually fare better when you approach a smaller brand name merchant who sells similar items.


Explain your niche. Merchants have hundreds or even thousands of affiliates. Make it easy for them to understand how their product fits your niche perfectly and how they will benefit from giving you some extra perks. Be very specific in explaining your goals for the promotion.


Don’t be afraid of rejection. You might be surprised who is willing to help you out just for the asking.

Tricia Meyer Tricia Meyer owns cashback site SunshineRewards.com as well as niche sites including HelpingMomsConnect.com and HungerGamesFan.com.

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Code of Conduct When Representing Your Company By Trisha Lyn Fawver

ttending a conference can be the best thing you do for your business. So it’s important to make a good first impression to business contacts. Most employees welcome the invite to attend a conference – the chance to travel, see new things, meet new people, and have some fun when business hours are over is very alluring. However, time and again I’ve seen people act downright foolish in the afterhours while wearing a company shirt. It’s important to balance having fun and enjoying yourself with representing your company in a favorable and professional manner.

Drinking Our industry loves to throw a good party, and there’s nothing wrong with having a good time and enjoying the free flowing bar many parties offer. However, know your limits. Too often I’ve seen someone pull off their shirt on a dance floor or throw up in a potted plant because they’ve had one too many. Remember that your company is paying for this, so while a good time is OK, embarrassing yourself in front of colleagues probably isn’t the best brand recognition. Having a few cocktails is okay – we’re all adults –

but being known as the person who was rushed to the ER for alcohol poisoning instead of by your name isn’t.

Appearance We have a very casual industry, so far be it from me to tell anyone that cargo shorts and sneakers isn’t the unofficial uniform of affiliate marketing. But be careful that, even in casual clothes, you’re put together and presenting yourself in a professional manner. Shirts with offensive sayings, even if you find them funny, should probably be left at home.

business contact, but also with your reputation in the industry and how others see your behavior. You are at this party or event not because you’re friends with these people, though you may be, but primarily because of your job or business. The company paid for you to represent them well, not to make a fool of yourself. Always remember that you’re not only representing yourself, but also your company, and you’ll be a joy to meet at any conference!

Language Like I said, we’re a casual bunch, but a lot of swearing is a turn off when talking to someone interested in doing business with you, even in an after business hours party. I’m guilty of this myself sometimes, but it’s important to put your best word forward, so to speak. Aside from the type of language you use, it’s also important to be aware of your manners when speaking to someone of business interest. It’s okay to enter a conversation midway, but politely wait until an appropriate time to interject instead of interrupting someone mid sentence. This goes a long way not just with the potential

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Trisha Lyn Fawver

Trisha Lyn Fawver is the client support manager at ForMeToCoupon.com and blogs at TrishaLyn.com

By Bryan Shearer

ound the sirens and take cover. Warn the children. Go get milk and bread from the grocery store. It is coming! No, I am not talking about the end of the world. Well, the way some people act about it and how it relates to their business, it could feel like that. But no, I am talking about a Google update. Yes, the dreaded Google update that everyone seems to fear. Well, almost everyone. Honestly, I never have feared a single update from Google and I have never seen any type of large change to any of the sites that I run. If anything, my rankings usually get better. But how do I do it on a consistent basis?

five years, you can be profitable and survive anything.

Add Real Content Make your content beneficial and not a carbon copy of a million other sites out there. Offer new insights on an old topic or offer some new types of thinking. Don’t be afraid to share your thoughts, even if they are a bit out of the box. You will gain respect and authority quickly in your niche, which in turn will get you solid links in return.

niches and expand from there. It is better to be the king over a few small areas then to be just another cookie cutter site in a big pond. These are just four simple ways to help keep you on track. Just keep doing what you are doing online and stick to it. Don’t go for the glitter and flash of the next big thing. Stick to what you know and make your money that way. It will be easier, much more fun and a lot more profitable in the long run.

Get Solid Links

Follow these simple guidelines to never have to worry about an update again, as you will have a strong site that is built the right way.

I know it is tempting to do, but don’t start using automated spam services to build links fast. Yes, it can help to boost you up in the rankings quickly, but you won’t be able to stay on top, and you will likely have to start all over with a new domain and possibly new content. Build links the right way, with social bookmarking, guest blogging and link exchanges with relevant blogs in your industry.

Build for the Long Term

Don’t Fall for the Hype

Bryan Shearer

I can’t stress this enough. When you start a new site, be proud of the site. I have a few sites that I’m still running since I started five years ago. I am proud of these sites and the content that I have built on these sites. Build your site so that in

This just doesn’t apply to building sites for SEO (search engine optimization). This is for everything that you do online. Stop going after the next big thing and stick to your niche and what you are good at. Become a top authority in a few

Bryan Shearer blogs all about his online and offline affiliate marketing strategies at Ahaze.com.

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and fourth quarters. Also, affiliates aligned with a Facebook Approved Ad Network not only expand their consumer reach, they also benefit from a simplified media buying process and an acknowledgement that they adhere to best practices. As affiliate networks consider the social benefits of display on affiliate marketing, search should also be top of mind. Search and social both rely on the consumer making the first move whether that be Googling or “liking” a product. Display retrieves search and social data to precisely target offers to these engaged consumers. The affiliate formula goes something like this - more searches, more clicks, more qualified advertiser leads, more publisher revenue.

Leveraging Display Advertising, Search and Social By Daryl Colwell ecently, the display side of affiliate marketing has been hampered by strict FTC regulations placed on campaign creative and media sources. One of the more infamous online advertising tactics involves display banners disguised as published news reports unscrupulously promoting a specific product, among the most notable being the weight loss and skin care products. The approach secured a tremendous amount of impressions and generated thousands of daily sales prior to the Federal Trade Commission’s involvement. Since the FTC interceded, affiliate marketers, networks and product owners have seen a significant

downturn in sales volume, as much as 90% in many cases.

Domestic affiliates are increasingly leveraging display and media buying to push users towards more general interest sites or portals. These sites have moved toward offering users “how to” advice and suggestions and away from making audacious claims to drive purchases. Getting affiliates back in touch with traditional display/search channels while helping them recoup lost sales revenue will certainly be a hot topic at the Affiliate Summit East in New York in August. For affiliates trying to navigate the tricky FTC regulatory waters, the time has come to incorporate performance-based channels like display advertising, search and social into the mix. Keeping campaigns compliant will spark genuine positive news coverage.

The remaining sales are typically being generated from marketers outside the US and FTC jurisdiction. For affiliates, it’s more important than ever to leverage forwardthinking performance-based display, social and search expertise to remain both compliant and productive in the short and longterm. Google and Facebook are two great places to start. According to a report by research firm IDC, Google claimed the number-one spot in U.S. display advertising in the first quarter of 2011, with 14.7% of the market while Facebook took 8.8% of the display market or $238 million. Currently publishing one trillion impressions per year, Facebook is expected to top Yahoo in the third

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Daryl Colwell Daryl Colwell is VP of Business Development for Monetizeit, the MediaWhiz Affiliate Network.

By Karen Garcia

e’ve all been there… the surprise sale that you didn’t hear about until you received the consumer email yourself, the forgotten minor holiday that would have been perfect to promote, the missed opportunity lost simply because you were heads down in another project. It doesn’t matter what size company you work at or if you’re an internal manager or an agency, a simple marketing calendar can be your digital helper and reminder for planning and executing a consistent marketing strategy for your company or client. You can create your calendar anywhere… Excel, Google Calendar, Outlook, even a simple outline document will do. Choose whatever medium works best for you and decide if you choose to look at tasks on a quarterly, monthly or weekly basis. The amount of detail you add to your calendar is really up to you. Take a moment to jot down all the current categories of marketing your company does, such as promotions and coupons, blogging, social media,

consumer emails, and affiliate marketing as well as areas you might wish to expand into over the coming months. Also add holidays, seasonal events for your industry, and conferences you plan on attending to your calendar. It’s important to keep these dates at your fingertips as you plan. Once you have your basic outline, it’s time for a little research. The easiest place to start is your own analytics. Examine the peaks and valleys of your sales cycle from last year and mark the highs and lows on your calendar. Go through your marketing efforts from the previous year as well at a macro level. Did you send out an email right before that big spike? Could a lack of a holiday promotion be the cause of that two week lull? The goal of this is to not get bogged down in the minutia, but to look for opportunities to raise the valleys and increase the peaks in the coming months. With your key points identified, begin to flesh out your plan of action for each of these entries and mark the tasks necessary on your calendar. Give yourself enough time to accomplish tasks but be sure to take into consideration your entire team and anticipate any lead times.

By utilizing one calendar to plan all your marketing efforts, you won’t be surprised by what’s coming up and it will be easy to stay on task from the start. As you make your way through the year, be sure to note what worked, what didn’t, and any missed entries or successes on the calendar as a record for the coming year. Paired with your sales results, it will serve you well in the future as you prepare and plan for the months to come.

Karen Garcia Karen is the CEO of the affiliate management agency GTOManagement.com.

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what they are searching for. With Facebook, you are targeting them based on what their interests are and what demographic they are a part of.

Step 3: Write Your Ad Copy Ad copy is vastly important to your overall marketing results, and learning how to write it is beyond the scope of this article. I would highly recommend you read CA$HVERTISING by Drew Eric Whitman for some great tips.

Step 4: Testing & Tracking Testing involves trying out different targeting, ad copy, products, etc. Before you can properly test, you have to make sure that you are tracking everything in your campaign. At a bare minimum, you want to have Google Analytics installed on your website or landing page so that you can see which keywords and sites are sending you the most traffic. If you want to go beyond the basics, there are many different tracking programs available as both free and paid solutions. Keep in mind that the more different factors that you are testing at once, the more money you will need to spend to determine clear winners.

The Process of Creating Successful Affiliate Campaigns By Josh Todd

Step 5: Rinse and Repeat

ne of the biggest myths in affiliate marketing is that successful affiliates just stumbled upon their winning campaigns by chance. While it would be easy to dismiss their success as luck, that’s simply not the case. Successful campaigns in this industry follow a process. Once you know what to do, you simply have to keep doing it until you succeed.

This is the most important phase of the process, and it’s the one that people like to skip the most as well. Don’t get frustrated when you don’t knock it out of the park your first time out. You have to keep your head up, keep swinging, and if you stick with it you will have success.

Persistence is the difference between an affiliate who earns seven figures a year and an affiliate who earns nothing. Let’s take a look at the process now. Please note that these steps are meant for paid traffic. You can follow the process with free traffic methods such as SEO as well, but it will take much longer for you to see results. Buying ads is the quickest route to success as an affiliate.

Step 1: Research Your Offer You want to make sure that there is an audience for the offer that you are going to promote. How many people are searching for it on Google? Are people talking about it on Twitter? They don’t need to be talking about your product specifically, just the need for it. For example, with dating offers, there is a constant demand for it because human beings are wired from birth to desire companionship.

Step 2: Target Your Audience There are many ways to put your marketing message in front of people that will be interested in hearing about it. Two of the biggest ones today are Google and Facebook. With Google, you are targeting your audience by

Josh Todd

Josh Todd is the Marketing Manager for GetAds, an Affiliate Network based in Denver, Colorado.

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After working with this merchant for a significant amount of time and earning substantial profit from commission, they decide that they want to increase their revenue by implementing a new affiliate site for a different niche, but with the same merchant. For the sake of the example, their second site will be for sneakers. This new site will tie in with the original concept of selling socks, and they will also be able to advertise for both products on both of their websites since the two niches go hand in hand. After running this new sneaker site in conjunction with the socks site for a while, this affiliate realizes that there are limitless possibilities with the amount of different niches out there. From then on, the affiliate moves on to creating a tee shirt site, and then a jeans site, followed by a hat site. At this point, the affiliate’s promotion strategy and the development of multiple niches become simple, due to the established relationship with the current merchant.

Limitless Opportunities in Endless Niche Marketing By Olga Eskina ffiliates that tailor their business to one specific niche might see their finances or outlook flounder during a rough economic period. Though, with multiple niche marketing, the likelihood of stability and a promising future is more readily available.

As a merchant, you should be open to working with affiliates who are interested in expanding their niches by providing better universal affiliate support. This could entail flexibility in creative development, more channels of communication, and a variety of promotional opportunity. When a merchant provides more, the affiliate will be able to promote more. The relationship will grow due to the quality of service between the merchant with the affiliate and the affiliate with the public.

Endless niche marketing can be defined as infinite opportunity with the constant creation of new niches. When you create a web of multiple niches that derive from a single niche, you can have a boundless source of business and revenue. In affiliate marketing, choosing a niche is important in order to drive targeted traffic to your website. Logically, there is a higher probability for conversions when the traffic that lands on your page is specifically interested in whatever niche you are attempting to convey with your particular content. As an affiliate, you need to find a merchant that can provide you with an array of products or services. In theory, this merchant should have vast niche potential for your future projects. The benefit of sticking with the same merchant is that you have already formed a positive rapport with them and can now speak openly with them about any questions or concerns. Additionally, you can start new websites for different niches without worrying about other merchant’s rules or standards. Let’s take for example an affiliate who runs a website that provides listings for socks that are on sale at any given moment. This affiliate then finds a merchant that sells a variety of apparel, including socks.

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Olga Eskina Olga Eskina is the Affiliate Manager of GovernmentAuctions.org.

The major difference between a B2C (business to consumer) customer and a small business customer tends to be the purchase motivation. When buying shoes, the consumer may care about style, comfort or price. When buying business products, the concern is almost always “Will this help my business?” Being able to provide the answer to that question is the true secret of B2B affiliate success. As an affiliate (aka a small business owner), you know more about that answer than you might think. What would make you buy one business product over another? Which products do you find indispensible in your day-to-day work life? What products help you make money? Affiliates also know that businesses often require a bit more information in order to answer the “Will this help my business” question, and look more to education and inspiration as a purchase influencer. Therefore, when building pages, posts or sections tailored to the small business owner, look to answer the following three questions: 1.

How can this help a small business attract more customers?


How can this help a small business keep their customers coming back?


How can this help a small business manage their time and/or money more efficiently?

Three simple questions that could be the key to opening up the B2B market for all affiliate marketers; and you likely already have the answers to those questions in the back of your mind. This may not be news for some. At recent event, one of our affiliates seemed dismayed by our B2B message. He said something along the lines of “I’ve been taking advantage of the B2B opportunity for a while, and now you’re here telling everyone my secret!”

By Paul Stainton

And here I go, doing it again guess it’s no longer a secret.

As people make the transition from employee to entrepreneur, the definition of B2B (Business to Business) is shifting dramatically. These days, for most small businesses, the luxury of having an in-house purchasing department is inconceivable. Instead, many small business owners become their own purchasing department; researching product options, costs and benefits the same way many consumers do… online. There are, according to the U.S. Census Bureau, over 26 million small businesses in the U.S., generating tens of billions of dollars in product purchases. And yet, the B2B affiliate space remains relatively untamed. That may simply be due to a question that hovers in the minds of affiliates: “How do I tap into this market when I am focused on the consumer market?” The answer is a lot simpler than many people think, because small business owners are consumers too. According to the US Census Bureau, 77% of small businesses are run by sole proprietors, meaning the business owner is also the buyer. These are the same people who buy shoes, CDs, gadgets, gifts and more. Those same purchase patterns are evident in their online purchases for their business.

Paul Stainton

Paul is Online Marketing Manager with small business products & services provider Deluxe for Business.

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to pay bills. Every checking account has paper checks attached to it. “But I don’t write checks any more. Nobody does.” Indeed, we hear this time and again from contemporaries whom we meet at conferences. Well, neither do I... well, not many. But we are not Mr. or Ms. Average American. So I ask, “Do you have a checking account?” <Yes, but I never use up all the checks.> “What happens if you buy a house or move to a new apartment? <I need new checks.> “What if you get married?” <Need new checks.> “Have a child going off to college?” <Need checks.> “How about divorced?” <Need new checks.> “Actually you need two sets!” <Laughter...> But they get the point. Checks are convenient for consumers to purchase online and the number of choices (images/designs) is incredibly better than at a bank. The big advantage, however, is the competitive pricing found online, especially compared to what most banks charge. So, how do you choose a good program with which to work? There are a dozen or so checks merchants with affiliate programs. You may want to combine some to offer your readers greater choices, or you may want to focus on a niche that compliments your current site(s). Regardless, be sure to choose a merchant with a large (and growing) selection. There is a lot of markup in putting ink on paper - so you can easily find a program that starts at commission levels of 25%. Several even pay commissions on shipping, which adds to the average order value (AOV). And that’s just for the personal checks niche. There is a whole other “need” in the realm of business checks. Go ahead, give it a try – selling checks online is for real, it works, and is certainly not dying. By Bill Swartwout ould you like to get involved in marketing the lucrative checks vertical, but you’re afraid to invest time and resources in a “supposedly” dying industry? Let’s set the record straight. From a Federal Reserve Press Release (December 8, 2010) we can gather a few facts about non-cash payments in the US, and see that writing checks has declined a few percent in each of the last four years. But the “average” person still writes seven checks a month for $24 billion annually. Other facts contained therein, however, also open some eyes and explain why the online sale of checks has been breaking records for several manufacturers/merchants. The most notable fact being that the use of credit cards has declined, albeit, slightly at 0.2%, but the use of debit cards have increased nearly 15%. What this means is that more people are making use of checking accounts

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Bill Swartwout

Bill founded the Beaches and Towns Network and, when not flying, co-manages GirlyChecks.com.

in 2 Americans by Christmas 2011, according to Nielsen, that’s a lot of mobile searches and click-to-call. More importantly, that’s a lot of opportunity for publishers to start generating call-based commissions from search. Many publishers focusing on driving call-based commission from search are generating an additional $10,000 plus in monthly commissions. Here are 4 steps publishers can take to get more out of their search efforts by including phone numbers and generating calls: 1) Sign up for call performance marketing: Available on many affiliate networks, including Commission Junction, Google Affiliate Network, LinkShare, Pepperjam and ShareASale publishers can sign up and have access to hundreds of pay-per-call campaigns. There’s no cost to sign up and all the phone numbers needed to promote and track your campaigns (along with all the campaign analytics) are provided free. 2) Include phone numbers in paid search ads: The major search engines now offer the option of including a phone number through ad extensions. Use campaignspecific phone numbers to populate this field. Including phone numbers also improves CTR’s between 5-30%.

Make Money Driving Phone Calls from Search By Rob Duva Like most performance marketers, chances are you spend a hefty amount of your media budget on search. The Internet Advertising Bureau recently reported that search commanded more than 45% of annual Internet advertising revenues. And with more than 93% of global consumers using search engines to find websites on the Internet, according to Forrester Research, it is no surprise that we spend so much time and money trying to figure out the best way to earn more through this channel.

3) Display phone numbers in organic search listings: Add phone numbers to page titles and descriptions so they are easily visible when consumers are searching. 4) Number Pooling Capabilities: Assign phone numbers to keyword searches, so you can see exactly which keywords are driving sales calls and commissions. Knowing which keywords are driving phone commissions will help you make better bidding decisions and ultimately improve your ROI. Don’t shortchange your search efforts. Earn more with calls and clicks.

Though I wonder how that other 7% “find” websites if not through search engines, but I digress. Let’s get back to earning more with calls from search. When it comes to search, understanding exactly which ad copy and keywords are generating commissions and which ones aren’t is key. And if your mindset is only based on identifying the traffic converts with clicks, you’re probably missing a bigger piece of the picture than you think. Many businesses transact a significant percentage of their business through their call centers. This is especially true for vertical segments such as insurance, higher education, financial services, home services and high-end retail. Google, whose click-to-call has grown to more than 500,000 subscribers since November 2010, has reported that 15-30% of all searches now take place on mobile devices, a 300% increase since 2010.

By Rob Duva

Robert Duva is the co-founder and COO of RingRevenue (www.ringrevenue.com).

And with smart phones projected to be in the hands of 1

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By Missy Ward When I first started attending affiliate marketing events back in 2000, there were very few women in the audience. Fast-forward 11 years later and you will find that the very opposite is true. The AffStat Special Report: Women in Affiliate Marketing 2011 contains survey data from nearly 300 companies. Below are some highlights of the data from the report. More specific statistics segmented by business category can be found in the full report which can be downloaded for free at feedfront.com/affstatwomen2011. I am proud to be part of a forward-thinking industry that is overflowing with women --- a large portion of which hold management and ownership positions. Missy is Co-founder of Affiliate Summit, Co-Editor-in-Chief of FeedFront Magazine and Co-Publisher of ReveNews.com.

Question: What percentage of employees in your company are women?

Combined Stats of All Survey Participants

AfďŹ liates


AfďŹ liate Networks

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Question: Is your company owned by a woman; in part, in whole or not at all.

Combined Stats of All Survey Participants


Technology Providers

CPA Networks

Question: What percentage of female employees in your company are in management positions?

Combined Stats of All Survey Participants



Affiliate Networks FEEDFRONT MAGAZINE | August 2011 | 29

Shortly before my career transition, Geno Prussakov released his book, Affiliate Program Management: An Hour A Day. I had a feeling this book could help me not have to work every waking hour, and it did. I approached Affiliate Program Management: An Hour A Day as a onestop shop when it comes to what I need to know about affiliate program management. Geno breaks it into basic elements, so that someone brand new to affiliate marketing could read, understand and obtain enough knowledge to successfully move forward. I consider myself well-seasoned in affiliate marketing and I still learned a lot. The programs I manage are already well established. However, it was enlightening to read the detailed steps the book suggests for the development of a merchant program, so I could go back and check to be sure nothing was skipped over. I am always looking for clear cut methods, tips, and tricks, to improve myself in my work and I learned many about affiliate program management techniques in this book that I haven’t read elsewhere. One of my favorite tips is the suggestion to occasionally get away from the computer and pick up the phone or send a piece of “regular” mail. Affiliates like to feel as though you are taking time and genuinely show interest in helping and working with them. The way in which Geno literally outlines affiliate program management in his book is easy to follow and refer back to certain points when needed. That, combined with the abundance of knowledge about program management, this book has definitely helped me successfully transition into managing multiple programs with confidence. It has certainly validated my choice of making the transition to full time affiliate marketing.

By Jill Swartwout I QUIT! Yes, you read that right; I quit, well, resigned from my teaching job of eight years. I loved the children and had always wanted to be a teacher, but was unexpectedly offered an impossible-to-refuse full time position in affiliate marketing - an industry quite different from my previous career. While teaching, I did affiliate marketing part time for over six years, so I have a strong enough background to enable me to enter the industry full time with confidence. Conversely, it is a bit intimidating to suddenly give up a job you are good at and have done for so long, for a career in something you’ve done part-time in a still fairly new industry. I went from co-managing one affiliate program to suddenly managing four programs independently. I was very excited for my new responsibilities because I love to work and interact with affiliates, but with this huge change and the additional three programs came feelings of being overwhelmed at times. So, what did I do? The teacher in me took over and I educated myself.

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Jill Swartwout

Jill is Affiliate Manager of Girly Checks, Carousel Checks, Extra Value Checks, and Business Checks.

5. Reach out to affiliates with superniche sites and be open to creating custom banners. These affiliates have a ready-made audience who will be very interested in that one thing you sell. 6. Having a set of seasonal banners that evoke the spirit of the season or holiday is always a good idea. Create a mood or select one product that is timely and feature it on a set of banners. 7. Address your audience. If you know your service or product is a hit with new dads, shout out to them in a separate set of banners. 8. If you are authorized to use a celebrity image or familiar face associated with your brand or product on a banner ad, do so.

Are Your Banners Helping Your Affiliates? By Leslie Nazarian If you are a merchant running an affiliate program, you want to provide your sales force, i.e. your affiliates, with the best tools you can in order to help them drive traffic to your website and ultimately sales. Banners are a terrific tool, but simply providing affiliates with one set of logo banners is an inadequate arsenal for them to work with. Potential affiliates will often preview merchant creative tools before applying to a program.

9. Make your banners more clickable by including a call to action with buttons like, “Buy Now” or “Get Started”. 10. Lastly, keep in mind that your banners should convey an emotion, solve a problem or spark interest. Use humor, color and creativity to connect with your audience. When you take the time to provide your affiliates with thoughtful, targeted banners that get results it’s a win-win for them and for you.

It can be very disappointing to an affiliate who was really excited to work with you to see you don’t have much for them to work with at all. There are several key things to keep in mind and many opportunities that are over-looked by merchants when it comes to banners and their untapped potential. Since you never know exactly how or where affiliates will be selling your products and/or services it is important that you have banners that cater to any and all circumstances. Here are some top tips to consider when preparing merchant banners: 1. One size does not fit all. Provide banners or sets of banners in these standard sizes: 728x90, 468x60, 120x600, 160x600, 120x250, 125x125, 300x250, 88x31 and 468x15. 2. Create banners for products and product lines you offer that are specialty or niche. If you sell food and you offer anything vegan, kosher, gluten-free, sugar-free, or made from a secret family recipe those items need to have their own sales tools for bloggers and webmasters who target those focused audiences. 3. If you sell products that are eco-friendly, hand-made, organic, recycled, award winning, seen on television or a portion of your proceeds go to a charity - these selling points should be highlighted on banners. 4. Grainy logos and images are graphically undesirable. Using high quality and vector logos when creating banners is vital.

Leslie Nazarian

Leslie Nazarian, owner of Lesruba Designs (LesrubaDesigns.com), is a Graphic Designer and Affiliate Marketer.

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7 Ways to Detect & Prevent Affiliate Fraud By Geno Prussakov

has already locked, etc) -- two such transactions from the same affiliate should raise a red flag, any three should result in a ban from the program.

5. Employ tools. To catch any

cyber- or typo-squatters check out CitizenHawk. And for violations of your paid search policies, consider using PoachMark, TheSearchMonitor, or AdGooroo.

6. Monitor your brand reputation

online to see what customers are saying about it and to catch any spamming affiliates.

7. Educate yourself on parasitic

and cookie-stuffing affiliates (to keep them out of your program). When in doubt, ask in affiliate forums or consult with AffiliateFairPlay.com.

nline fraud is a reality. The only way to fully avoid it is to not be doing any business online. To be effective in dealing with affiliate fraud, you must learn how to effectively detect and prevent it at the early stages. Thankfully, there are plenty of tools and methods that can help affiliate program managers with this task. However, before we dive into the tools and techniques to employ, let’s define terms. “Fraud” is generally defined as “criminal deception intended to result in financial or personal gain”. Obviously, most of the things we’ll be looking out for while monitoring unwanted affiliate activity won’t be “criminal”. In fact, some argue that a better word for such activity is “abuse”, or unethical behavior. Whatever you call it, we all know we’re talking about the same thing – unethical affiliate activity intended to result in financial gain. Now, to be “unethical”, it has to violate something, or go against some rules. So, to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the affiliate network agreement, it is basically the contract between you and your affiliates.

You can review a sample affiliate program agreement at amnavigator. com/TOS.html.

There will never be a way to make policing and enforcement look sexy. However, it is an integral component of affiliate program management. If you’re not doing it, you’re losing money.

Just having that affiliate program agreement in place doesn’t safeguard you. It gives you grounds to enforce the rules. I’d like to offer you seven ways that can help you detect and prevent affiliate fraud. These are:

1. Whatever anyone may tell you, don’t buy into auto-approval of affiliate applications. Review every application manually.

2. Always conduct research on a

new affiliate (or a marketing method they use) before approving them into the program. (Do they have an active website? What marketing methods are they employing? Are these methods a good match to what you are doing?)

3. Watch out for sudden traffic

surges, as well as quick increases in affiliate-referred transactions (sales, leads, or whatever else you may be paying them for)

4. Keep an eye on fraudulent

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transactions (stolen credit card numbers, fake leads, cancellations of self-referred transactions when commission

Geno Prussakov

Geno Prussakov is the Founder of AM Navigator.

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Affiliate Summit East | 2011 AGENDA Saturday, August 20 Full Day SEO Training Course Location: Murray Hill Room Time: 8:00am – 5:00pm Learn the basics of a good SEO campaign and how to face affiliate specific SEO challenges.

Full day SEO training course led by career affiliate and well known SEO, Rae “Sugarrae” Hoffman-Dolan.

This event requires a separate paid registration.

(This Session is Open to all Pass Holders) Industry Clash: Balancing CPS & CPA Marketing Session 1a Location: Gramercy Suite Time: 11:00am-12:00pm CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliates

Early Registration Location: 2nd Floor Promenade Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Sunday, August 21

Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) Ian Fernando, One of the Best, IANternet Media LLC (Twitter @ianternet) Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky) Logan Thompson, President, LoganThompson.me (Twitter @drumminlogan)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Booth Setup Location: Rhinelander Gallery, Americas Hall 1 Exhibitor Move In: 8:00am – 6:00pm

5 Software Niche Affiliate Success Stories Session 1b Location: Murray Hill Suite Time: 11:00am-12:00pm

Registration Location: 2nd Floor Promenade Time: 8:00am – 6:00pm

Why do affiliates promoting digital goods are earning the most? The presentation will outline the traits and tactics best affiliates in the software industry use with specific case studies.

First Timers Guide for Affiliate Summit Location: Gramercy Suite Time: 10:00am-10:45am Advice for people attending the Affiliate Summit conference for the first time.

Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)

(This Session is Open to all Pass Holders) How to Pitch Your Company Location: Murray Hill Suite Time: 10:00am-10:45am Candid advice for exhibitors representing their company at the Affiliate Summit conference.

• • • •

Robert Adler, President, The Link Builders (Twitter @ bofu2u) Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @ adhustler) Tricia Meyer, Owner, Sunshine Rewards (Twitter @ sunshinetricia) Kim Rowley, Owner, Key Internet Marketing, Inc. (Twitter @kimarketing)

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Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Software

Michael Ni, SVP, Marketing and Products, Avangate

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Got an Idea? Make it a Reality Session 1c Location: Sutton (Beekman & North) Time: 11:00am-12:00pm Have a great idea for starting an affiliate site, but not sure how to turn it into an actual business? Learn the steps you need to take to outline an executable plan – turning your ideas into reality. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Startup

Rachel Honoway, Founder, Honoway Interactive, LLC (Twitter @rachelhonoway)

Affiliate Summit East | 2011 AGENDA (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Are Your Affiliates Adding Value? Session 1d Location: Sutton (South & Regent) Time: 11:00am-12:00pm In this session we will cover trademark bidding, adware, coupons, content, and more. Experience level: Beginner, Intermediate, Advanced Target audience: Merchants/Advertisers Niche/vertical: Merchants Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Blogger Room Location: Clinton Suite Time: 12:00pm – 6:00pm

blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Meet Market Location: Americas Hall 2 Time: 12:00pm – 6:00pm Exhibitor Move In: 9:00am – 12:00pm Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space,

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Affiliate Summit East | 2011 AGENDA Taking Advantage of Seasonality in Affiliate Marketing Session 2a Location: Gramercy Suite Time: 12:30pm-1:30pm Learn how affiliate managers and affiliates can work together to maximize earnings during seasons and also extend sales throughout the year. Includes holidays, sports, bridal, graduation, and more. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Trends

• • • •

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc) Todd Farmer, CEO, PerformStreet Media (Twitter @ toddfarmer) (Moderator) Kristen M. Grace, Affiliate Marketing Manager, BuyCostumes.com | Celebrate Express (Twitter @ kristengrace) Tricia Meyer, Owner, Sunshine Rewards (Twitter @ sunshinetricia)

• • •

Brian Waldman, VP Marketing & Strategy, Merchant Warehouse (Moderator) Adam Glazer, Managing Director, Partner Commerce (Twitter @adamglazer) Don Schamber, V.P. of Marketing, SMART Agents Marketing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Feng Shui Your Pages for Maximum Conversions Session 2d Location: Sutton (South & Regent) Time: Time: 12:30pm-1:30pm Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Conversions Feng shui focuses on the flow of energy, and although this concept is commonly associated with home and interior design, you’ll be amazed at how it will help you improve website conversions as well!

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

A Blueprint To Blowing Up A Site Session 2b Location: Murray Hill Suite Time: 12:30pm-1:30pm

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Learn how to explode your online business using a multi channeled approach with a case study taking a site from creation to over 3000 Facebook fans, first page of Google, and multiple sales per day. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Other Niche/vertical: Strategy

Joshua Ziering, Owner, Full Speed Marketing (Twitter @JoshuaZiering)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) B2B Affiliate Marketing Tool Kit Session 2c Location: Sutton (Beekman & North) Time: 12:30pm-1:30pm An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media. Experience level: Advanced Target audience: Affiliates/Publishers Niche/vertical: B2B Affiliate Marketing

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Chris Pearson, Overlord, DIYthemes.com (Twitter @ pearsonified)

Platinum and Diamond Pass Holder Snack Break Location: Nassau Suite Time: 1:00pm – 3:00pm (Open to all Full Platinum and Diamond Pass Holders with Snack Tickets Only) SEO Clinic Session 3a Location: Gramercy Suite Time: 2:00pm-3:00pm We will review websites owned by members of the audience (that they choose to have reviewed) to identify SEO issues they have and tell audience members how they can fix them. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Search Engine Optimization

• • •

Rae Hoffman-Dolan, CEO, Sugarrae (Twitter @ Sugarrae) (Moderator) Michael Gray, President, Atlas Web Service (Twitter @Graywolf) Kenny Hyder, Founder, Hyder Media (Twitter @ kennyhyder)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Summit East | 2011 AGENDA Making Money with Facebook, Twitter & Blogging Session 3b Location: Murray Hill Suite Time: 2:00pm-3:00pm

With the introduction of mobile & local deals to affiliate marketing, coupon affiliates must evolve. Experts will discuss the future of affiliate coupons & what trends benefit coupon affiliates.

Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.

Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Coupons

Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Traffic Generation

Dave Cupples, Chairman, FatCowBusiness.com (Twitter @FatCowBusiness)

• • • •

Trisha Lyn Fawver, Client Services Manager, For Me To Coupon (Twitter @TrishaLyn) (Moderator) Connie Berg, Head Bird, FlamingoWorld.com LLC (Twitter @connieberg) Carolyn Kmet, Director of Affiliate Marketing, Groupon (Twitter @catango) Carrie Rocha, Owner, Pocket Your Dollars (Twitter @ carrierocha) Kim Rowley, Owner, Key Internet Marketing, Inc. (Twitter @kimarketing)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

How to Produce 6 Figure Affiliate Webinars Session 3c Location: Sutton (Beekman & North) Time: 2:00pm-3:00pm

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Webinars are one of the best ways to increase sales and new leads. This session will show the exact formula for running successful webinars that convert in 6 figure sales and attract big affiliates.

Lewis Howes, CEO, Inspired Marketing, LLC (Twitter @LewisHowes)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Advanced ROI Driven Internet Marketing Strategies Session 3d Location: Sutton (South & Regent) Time: 2:00pm-3:00pm What’s next in the field of ROI Driven Internet Marketing? What are the latest trends and biggest challenges? What are upcoming channels which I can use to generate ROI / leads and sales? Experience level: Advanced Target audience: Merchants/Advertisers Niche/vertical: ROI

Joris Toonders, MD/Entrepreneur, Yonego Internet Marketing (Twitter @joristoonders)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) The Future of Coupons in Affiliate Marketing Session 4a Location: Gramercy Suite Time: 3:30pm-4:30pm

How to Maximize Your LinkedIn Presence Session 4b Location: Murray Hill Suite Time: 3:30pm-4:30pm I will be discussing how to maximize your LinkedIn presence and grow your business. Topics to include: your profile, making connections, business development strategies, groups, recommendations, and advertising. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Social networking

Evan Weber, CEO, Experience Advertising (Twitter @ experienceads)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Improve ROI with Call Performance Marketing Session 4c Location: Sutton (Beekman & North) Time: 3:30pm-4:30pm Learn how search marketers are improving ROI with Call Performance Marketing. Hear tips and tricks, case studies and what you can do to improve the ROI of your search spending. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Call Performance Marketing

Don Batsford, Jr., Partner, 31 Media (Twitter @ batsford)

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Affiliate Summit East | 2011 AGENDA • • •

Rob Duva, Chief Operating Officer, RingRevenue (Twitter @ringrevenue) Jeremy Siders, Partner, Web Ink LLC Dan Sweeney, Director, Media Services, Commission Junction

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Making Affiliate Marketing a Career Session 4d Location: Sutton (South & Regent) Time: 3:30pm-4:30pm Create a long-term career in Affiliate Marketing. Emphasis placed on how to scale and diversify campaigns to ensure growth and stability. Also covered: Forming an LLC, hiring and business planning. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate Marketing

Erin Cigich, President & Managing Partner, Clickbooth (Twitter @ErinClickbooth)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Opening Remarks & Keynote Location: Gramercy Suite Time: 5:00pm-6:00pm

• •

Jim Kukral, CEO, The Attention! Formula (Twitter @jimkukral) Marc Ostrofsky, Author of Get Rich Click!, (Twitter @getrichclick)

(This Session is Open to All Pass Holders) Affiliate Summit Newcomer Program Meetup Location: Sutton (South & Regent) Time: 6:30pm – 7:30pm

Jen Goode, Doodler in Charge, JGoode Designs (Twitter @jgoode)

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

Coffee Service Location: Americas Hall 2 Time: 10:00am-12:30pm and 2:00pm-6:00pm Registration Location: 2nd Floor Promenade Time: 7:30am – 5:00pm Early Bird Whiteboarding Location: Clinton Suite Time: 8:00am – 9:00am Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

(This Session is Open to all Pass Holders) Blogger Room Location: Clinton Suite Time: 8:30am – 6:00pm The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Continental Breakfast Location: Americas Hall 2 Time: 9:00am-10:00am (Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)

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Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall Location: Rhinelander Gallery, Americas Hall 1 Time: 10:00am – 5:00pm (Exhibitors may set up beginning at 9:00am.) Exhibit Hall map. Opening Remarks & Keynote Location: Grand Ballroom Time: 9:45am – 10:45am

• •

Monday, August 22

Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel)

Jim Kukral, CEO, The Attention! Formula (Twitter @jimkukral) Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)

(This Session is Open to All Pass Holders) SEO – Ask the Pros Session 5a Location: Gramercy Suite Time: 11:30am-12:30pm

Affiliate Summit East | 2011 AGENDA Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business. Experience level: Intermediate Target audience: Other Niche/vertical: Search Engine Optimization

• •

Bruce Clay, President, Bruce Clay, Inc. (Twitter @ bruceclayinc) (Moderator) Stephan Spencer, Principal, Koshkonong LLC (Twitter @sspencer)

(This Session is Open to Platinum and Diamond Pass Holders Only) Using Testimonial Claims in Social Media Platforms Session 5b Location: Murray Hill Suite Time: 11:30am-12:30pm While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Social Media

• • • •

Merchant Basics – Launching a New Affiliate Program Session 5d Location: Sutton (South & Regent) Time: 11:30am-12:30pm This session will combine the fresh perspective of a new merchant with the seasoned perspective of a pro that has advised many companies on how to get started. Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Merchants

• •

Deborah Carney, CEO, Merchant ABCs (Twitter @ loxly) Jeff Grill, VP, Marketing, Mimeo.com (Twitter @ JeffGrill)

(This Session is Open to Platinum and Diamond Pass Holders Only) Luncheon Location: Americas Hall 2 Time: 12:30pm-1:45pm (Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)

Peter Marinello, Director, Electronic Retailing SelfRegulation Program (Moderator) Tom Chernaik, CEO, CMP.LY (Twitter @CMPLY) Thomas A. Cohn, Of Counsel, Venable LLP Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz (Twitter @jeffgreenbaum)

(This Session is Open to Platinum and Diamond Pass Holders Only) Microbrand Affiliate Marketing: Keys to Long-term Success Session 5c Location: Sutton (Beekman & North) Time: 11:30am-12:30pm Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Campaigns

Nicholas Reese, Chief Executor, Microbrand Media (Twitter @nickreese)

(This Session is Open to Platinum and Diamond Pass Holders Only)

Ɣ Gain access to our 10,000+ product feed Ɣ Earn top commissions on exclusive products Ɣ Join a network that only makes money when you make money!

Affiliate Summit East | 2011 AGENDA Not Getting Enough Sales and Leads? Session 6a Location: Gramercy Suite Time: 2:00pm-3:00pm During this session, you’ll learn how to optimize your sites to convert traffic into sales and leads. You’ll also learn the psychology behind why people buy and how you can take advantage of it. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Conversion

Derek Halpern, Founder, Social Triggers, Inc (Twitter @DerekHalpern)

(This Session is Open to Platinum and Diamond Pass Holders Only)

(This Session is Open to Platinum and Diamond Pass Holders Only) Live Merchant Site Reviews Session 6d Location: Sutton (South & Regent) Time: 2:00pm-3:00pm We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Merchant

• •

Research Highlights from AffiliateBenchmarks Session 6b Location: Murray Hill Suite Time: 2:00pm-3:00pm The AffiliateBenchmarks research study compiles data from the largest pool of affiliates, advertisers, and agencies in the industry. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Research

Peter Figueredo, Founding Partner, Netx (Twitter @Figueredo)

(This Session is Open to Platinum and Diamond Pass Holders Only) Affiliate Improv! Session 6c Location: Sutton (Beekman & North) Time: 2:00pm-3:00pm Five industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing! Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Education

• • • • •

Drew Bennett, Blogger / Photographer, BenSpark. com (Twitter @Benspark) Mike Buechele, Chief Performance Marketer, Adalytical (Twitter @mikebuechele) Daniel M. Clark, Founder, QAQN (Twitter @QAQN) Jen Goode, Doodler in Charge, JGoode Designs (Twitter @JGoode) Wade Tonkin, Affiliate Manager, Fanatics.com (Twitter @affile8warrior)

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Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1) Jeannine Crooks, Account Manager, buy.at (Twitter @ Jeannine_Crooks) Cresta Pillsbury, CEO, Superior Affiliate Managment

(This Session is Open to Platinum and Diamond Pass Holders Only) Content Marketing – The Inbound Recipe for Success Session 7a Location: Gramercy Suite Time: 3:30pm-4:30pm This session will explore the tangible benefits of content marketing to include SEO, lead generation, social media, and affiliate marketing. It will answer, what, why, and how to deploy a campaign. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: SEO

Chad H. Pollitt, Director of Social Media and Search Marketing, Kuno Creative (Twitter @CPollittIU)

(This Session is Open to Platinum and Diamond Pass Holders Only) Customer Behavior in a Hyper Connected World Session 7b Location: Murray Hill Suite Time: 3:30pm-4:30pm Humorous and motivational business speaker, Larry Bailin will show you where, when, how, and why customers connect with marketing messages and how to make them connect with yours. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Internet Marketing

Affiliate Summit East | 2011 AGENDA Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @larrybailin) (This Session is Open to Platinum and Diamond Pass Holders Only)

Key Affiliate Program Components You’re Probably Missing Session 7c Location: Sutton (Beekman & North) Time: 3:30pm-4:30pm We’ll discuss 15 elements integral to affiliate program growth which are being overlooked. Real-world case studies will illustrate successes to learn from & mistakes to avoid. Q&A time at the end. Experience level: Intermediate Target audience: Merchants/Advertisers, Networks Niche/vertical: Affiliate Management

Geno Prussakov, President, AM Navigator LLC (Twitter @eprussakov)

(This Session is Open to Platinum and Diamond Pass Holders Only) Killing the Affiliate Nexus Tax Dead! Session 7d Location: Sutton (South & Regent) Time: 3:30pm-4:30pm

Adler, President, The Link Builders (Twitter @bofu2u) FTC Compliance Tips for Online Marketing: Bill Rothbard, Attorney, Law Offices of William I. Rothbard High Profits Selling in the Dating Niche: Heather Havenwood, Owner, Double Diamond Media High Risk Merchanting – Management and Risk Mitigation: John Monarch, President, Monarch Holdings LLC (Twitter @papajohn56) Improving Affiliate Merchant Agreements for Affiliates: Melanie Seery, President, Affiliate Advocacy (Twitter @Mellies) Learn to Create a Likeworthy Facebook Page: Justin Rondeau, Director of Marketing, TemplateZone (Twitter @jtrondeau) Straight Talk SEO: Corey Eulas, Co-Founder, Ninety Seven Media (Twitter @coreyeulas)

Tuesday, August 23

How the “affiliate nexus tax” was killed once and for all – and launched performance advertising onto the national e-commerce stage. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Nexus

• • •

David Andre, Founder & Chairman, Cartera Commerce, Inc. Rebecca Madigan, Executive Director, Performance Marketing Association (Twitter @pmassociation) Matthew P. Schaefer, Partner, Brann & Isaacson

(This Session is Open to Platinum and Diamond Pass Holders Only) Ask the Experts Location: Grand Ballroom Foyer Time: 5:00pm-6:00pm (This Session is Open to All Pass Holders) Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues. Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session. Affiliate Link Building Techniques & Tactics: Robert

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Affiliate Summit East | 2011 AGENDA Continental Breakfast Location: Americas Hall 2 Time: 9:00am-10:00am (Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only) Coffee Service Location: Americas Hall 2 Time: 10:00am-12:30pm and 2:00pm-4:00pm Registration Location: 2nd Floor Promenade Time: 8:00am – 3:00pm Early Bird Whiteboarding Location: Clinton Suite Time: 8:00am – 9:00am Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel)

(This Session is Open to all Pass Holders) Blogger Room Location: Clinton Suite Time: 8:30am – 4:00pm

Secrets to Buying Established Websites for Profit Session 8a Location: Gramercy Suite Time: 11:30am-12:30pm This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Buying Websites

(This Session is Open to Platinum and Diamond Pass Holders Only) Social Media in Niche Markets Session 8b Location: Murray Hill Suite Time: 11:30am-12:30pm Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Social Media

• The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall Location: Rhinelander Gallery, Americas Hall 1 Time: 10:00am – 4:00pm (Exhibitors may set up beginning at 9:00am.) Opening Remarks & Keynote Location: Grand Ballroom Time: 10:00am – 11:15am

• •

Jim Kukral, CEO, The Attention! Formula (Twitter @jimkukral) Bryan Eisenberg, Co-Author of Call to Action, Waiting For Your Cat to Bark? and Always Be Testing (Twitter @TheGrok)

(This Session is Open to All Pass Holders)

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Matt Mickiewicz, Co-Founder, 99designs (Twitter @ sitepointmatt)

• •

Lisa Picarille, Online Content Strategist, LisaPicarille. com (Twitter @lisap) (Moderator) Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph) Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @ drcool73)

(This Session is Open to Platinum and Diamond Pass Holders Only) Mobile Marketing Campaign Optimization Session 8c Location: Sutton (Beekman & North) Time: 11:30am-12:30pm The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign? Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Mobile Publishing

Gregg Stewart, VP, New Media Platforms, Neverblue

(This Session is Open to Platinum and Diamond Pass Holders Only)

Affiliate Summit East | 2011 AGENDA The Importance of Relationships in Affiliate Marketing Session 8d Location: Sutton (South & Regent) Time: 11:30am-12:30pm Trust is built with great relationship skills. Most online and affiliate marketers tend to hide behind our computers, but most of the most successful business deals are based on solid relationships. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Relationships

• • •

David Gonzalez, Founder, Internet Marketing Party (Twitter @imarketingparty) (Moderator) Louis Cohen, SVP – Search & Affiliate Marketing, Citibank (Twitter @LCohenNYC) Michael Lovitch, Founder, Real DosePaul Moss, Owner, Moss Affiliate Marketing

(This Session is Open to Platinum and Diamond Pass Holders Only) Luncheon Location: Americas Hall 2 Time: 12:30pm-1:45pm (Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only) SEO For Large Sites Session 9a Location: Gramercy Suite Time: 2:00pm-3:00pm A panel dedicated to sites that have more than 1 million pages. These large sites struggle with all kinds of unique issues such as indexation, information architecture, etc. Experience level: Advanced Target audience: Affiliates/Publishers Niche/vertical: SEO

Tom Critchlow, VP Operations, Distilled (Twitter @tomcritchlow)

(This Session is Open to Platinum and Diamond Pass Holders Only) UnNetworking and How Your Business Can Benefit Session 9b Location: Murray Hill Suite Time: 2:00pm-3:00pm TheWallStreetCoach.com’s Founder Kim Ann Curtin teaches you how to find success in your own business by “unNetworking” without having to spend a dime! Experience level: Advanced

Target audience: Other Niche/vertical: Networking

Kim Ann Curtin, CEO, The Wall Street Coach (Twitter @kimanncurtin)

(This Session is Open to Platinum and Diamond Pass Holders Only) Social Games: The Next Big Opportunity Session 9c Location: Sutton (Beekman & North) Time: 2:00pm-3:00pm Facebook games are the largest affiliate opportunity. Learn how to successfully leverage this rapidly growing channel and tap into the billions spent on virtual goods using examples from big brands. Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Facebook

Alex Rampell, CEO, TrialPay (Twitter @arampell)

(This Session is Open to Platinum and Diamond Pass Holders Only) Do-Not-Track? Not-So-Fast Session 9d Location: Sutton (South & Regent) Time: 2:00pm-3:00pm In the name of privacy, proposed laws will diminish users’ Internet experience, and devastate online advertising all at once. Learn how to rally, educate and fight this misguided effort. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Tracking

• • •

Sarah de Diego, Attorney, De Diego Law Peter Hamilton, Partner / CMO, HasOffers (Twitter @peterhamilton) Kimberlee White, President and Co-Founder, AKMG (Twitter @kymbrla)

(This Session is Open to Platinum and Diamond Pass Holders Only) To Be Announced Location: Grand Ballroom Time: 3:30pm-4:30pm

Jim Kukral, CEO, The Attention! Formula (Twitter @jimkukral)

(This Session is Open to All Pass Holders)

FEEDFRONT MAGAZINE | August 2011 | 43

Bryan Eisenberg Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop. org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the cofounder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting. com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation. Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010. Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates. In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.

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Marc Ostrofsky You’ve seen him on ABC’s 20/20, The Today Show, Wall Street Journal, NY Times, USA Today and 1000 other media outlets. He is in the Guinness Book of World Records for selling the domain name Business.com for $7.5 Million. He founded the PrePaid Phone Card Industry, 5 Magazines and 12 Trade Shows – Sold for over $50 Million. He raised $60 Million for his last business with partner w/ Howard Schultz, founder of Starbucks. He owns Internet Firms: Blinds.com, CuffLinks.com, SummerCamps.com, eTickets.com and Get Rich Click. com. He owns domain names MutualFunds.com, Consulting.com, Photographer.com, Bachelor.com, BeautyProducts.com, TechToys.com and 300+ others. His book, Get Rich Click, has testimonials from Steve Wozniak, Co-founder of Apple, Steven Covey, Jack Canfield, Jeffrey Gitomer, Keith Ferrazzi, Robert Allen, Les Brown and other Bestselling authors and experts. Marc is an Entrepreneur, Venture Capitalist, Author, Speaker Coach and Father of 5 teenage daughters.

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Wil Reynolds Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic. Wil’s sessions at previous Affiliate Summits were routinely rated as the best by conference attendees.

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Speaker Bios Robert Adler

Don Batsford, Jr

Robert Adler is a link building individual from Baltimore, MD that has been in the affiliate space for about 5 years. He runs campaigns organically for CPA, CPS, and eCommerce.

Don has been a full time online marketer since 1999. For the past six years Don has been a principal with 31 Media, an online customer acquisition and consulting firm specializing in search, social and mobile marketing. 31 Media builds, maintains and grows marketing campaigns for companies ranging from fortune 500 firms to entrepreneurial start ups. Previously, Don was in business development at Commission Junction, a ValueClick company. Don was also the co-founder of AskFor, a shopping technology and data management start-up. Don received his Masters of Business Administration from Clarkson University and Bachelor of Science in Business Administration from Saint Michael’s College.

Mike Allen Mike Allen founded Shopping-Bargains.com in February 1999 and currently serves as President and “Chief Executive Shopper.” Designed to be everything you need to save money online, Shopping-Bargains.com was a finalist for the LinkShare Golden Link Merchant’s Choice Award in 2005 and the LinkShare Golden Link Advertiser’s Choice Award in 2008. Mike received the Affiliate of the Year award at the 3rd Annual Affiliate Summit Pinnacle Awards in 2009. In addition, ShoppingBargains was inducted into the Mississippi BBB’s Business Integrity Circle of Honor in 2007. Mike attends most affiliate marketing industry conferences and has presented at Affiliate Summit, BlogWorld and several affiliate network conferences. Mike serves on advisory boards for LinkShare, Affiliate Summit, the Google Affiliate Network and Commission Junction. He also blogs and periodically writes for various print publications. Connie Arnold Connie Arnold is the Founder of FlamingoWorld.com which offers discounts and coupons from online retailers, and ForMeToCoupon.com a consolidated coupon data feed for affiliates covering most major affiliate networks and almost 2000 merchants. Through the years, Connie has attended many affiliate marketing functions and actively opposes unethical affiliates and practices within the affiliate community. Connie is a member of several affiliate network advisory panels and sometimes contributes to Revenews.com on topics related to affiliate marketing. She is the winner of the 2004 Linkshare Golden Link Most Vocal Advocate Award and the 2008 Affiliate Summit Pinnacle Award – Affiliate of the Year Award. Larry Bailin As a professional motivational business speaker, CEO, best-selling author, and entrepreneur, Larry Bailin has his share of accolades. Larry was called “one of the top minds in the business” by Yahoo’s marketing team. He was awarded a Top Forty Under 40 in Business by NJBIZ, which is a prestigious award given annually to 40 people in the state of New Jersey who have been making headlines in their field and share a commitment to business growth, professional excellence and to the community. His book was hailed as an “instant classic” by readers and media.

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Drew Bennett Andrew “Drew” Bennett aka “BenSpark” has been blogging since ‘03. He created his blog, BenSpark.com as a way to share his travels with friends and family. However in ‘05 he started a project that would change the look and feel of his blog forever. Drew started taking and posting a photograph every single day and has been doing so for over 2250 consecutive days (roughly more than six years) straight. He shows no signs of stopping. When Drew learned that he was going to be a father he incorporated his love of reading and his tips on parenting into BenSpark.com. Drew has been able to translate his love for blogging into a busy speaking career at conferences all over the US. In addition to writing and posting daily on BenSpark.com he also writes for the Blog World Expo Blog. Drew has worked with major brands such as Sears, Philips Norelco, Philips Sonicare, Kodak and Seagate. He can also be heard as one of the co-hosts of Geek Dads Weekly and his weight loss site/ podcast Road To Thin. Mike Buechele Mike has been in the online advertising industry since the late 1990’s, working with the biggest companies in ad serving and digital media, including DoubleClick and ADTECH. He co-hosts a few podcasts and loves networking. He’s currently building a consulting and performance marketing business. Deborah Carney Deborah Carney (also known online by the username Loxly) is the well known host of the popular ABC series of podcasts. As the host of Merchant ABCs, she has interviewed many industry leaders, enabling her to bring a unique perspective to merchant programs. As a successful affiliate and a successful Outsourced Program Manager, past in-house affiliate manager and consultant for many networks and companies, Deborah’s experiences have brought her to a point to start sharing

Speaker Bios (cont.) that information with new merchants via Merchant ABCs podcasts and training courses. Deborah is also the Administrator of the Affiliate Summit Networking forum, which is a great place to network between Affiliate Summit events. Request to be our guest or submit your opinions about affiliate marketing by visiting MerchantABCs.com and clicking the appropriate form. Deborah’s other podcasts are AffiliateABCs.com, BloggingABCs.com, and CreativeMarketingABCs.com, which can also be found on Geekcast.fm. Tom Chernaik Working with leading brands, agencies and PR firms, Tom has been on the forefront of digital marketing in Web 2.0. With a focus on brands leveraging Word of Mouth and social media, he has developed innovative enterprise solutions for Fortune 500 brands and an emerging standard for compliance with new FTC regulatory requirements. He studied at Cardozo School of Law and was a founding member of the ad sales team, spending 5+ years integrating national brand sponsors and advertisers with programming at XM Radio. Prior to XM, Tom spent a decade in the entertainment business

with roles at Arista Records and Sonicnet as well as leadership executive roles at independent record label Gotham Records, Track Entertainment and as co-founder of innovative music startup AllIndie.com. Erin Cigich Erin Cigich, President & Managing Partner at Clickbooth, was originally hired as an Onsite Placement Executive in the Publishing Department. Erin was quickly promoted to the Director of Media Buying and headed up relationships with all the major exchanges, top CPC networks and top ComScore sites. She is experienced in planning, managing and optimizing advertising campaigns. Erin’s hard work and dedication led to a promotion to Director of Affiliate Publishing and then Vice President of Marketing. As President, she is responsible for the strategic vision and implementation for all of Clickbooth’s marketing teams in both the CPA and CPC networks. Her responsibilities include hiring and training new employees, and helping advertising consultants and affiliate strategists develop and grow their accounts. Furthermore, Erin deals with top industry partnerships. Erin graduated from University of Florida with a BS in





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Speaker Bios (cont.) Advertising and a minor in Anthropology.

Thomas A. Cohn

Daniel M. Clark

Tom Cohn, of counsel to Venable LLP, advises clients on all aspects of compliance with FTC and state consumer regulations and industry self-regulation programs, and he represents clients during investigations and enforcement actions. His clients include a wide variety of online and offline advertisers and marketers, and his practice covers all federal and state consumer protection and privacy laws and regulations. Mr. Cohn draws on experience gained during his 17-year tenure at the FTC, where he was Regional Director and Assistant Regional Director for the Northeast Region, legal advisor to the Director of the Bureau of Consumer Protection, and a litigator in the Division of Marketing Practices. As FTC Northeast Regional Director, Mr. Cohn supervised all professional and support staff and led multi-agency enforcement efforts against various anticompetitive, unfair and/or deceptive practices. Mr. Cohn is a graduate of Yale College and Boston University School of Law.

Daniel M. Clark is a podcast production consultant and the founder of QAQN, a collection of informative and entertaining podcasts. A resident of the internet since 1992, he either is or has been: a t-shirt designer, an art reviewer, a system administrator, a video game designer and programmer, a blogger, an affiliate marketer, a podcaster, a space cowboy, and a gangster of love. He has, in fact, gotten his lovin’ on the run. Mostly what Daniel is right now is a work-at-home dad, raising two kids, ages 5 and 2 with his wife, Angela. Bruce Clay Bruce Clay is a professional search engine optimization international consultant, speaker and instructor. He was interviewed by Wired magazine in its 2004 feature “The Complete Guide to Googlemania!” and cited by USA Today in its article “Gunning for search engines” from August 20, 2003. He was selected as the search engine optimization expert by NHK World TV in their 1-hour award winning special “Google’s Deep Impact”, translated and distributed internationally. His website is referenced to by NARA – ALIC – User’s Guide to the Internet at The National Archives as resource for “Web Site Promotion Tactics and Tools”. Clay is the CEO of the search engine marketing firm Bruce Clay, Inc. which he founded in 1996. He is active with industry organizations such as: SEMPO as a 2009 seated Board of Directors member, IMC USA, Web Analytics Association, American Marketing Association, IIMA – International Internet Marketing Association and the California Chamber of Commerce. Louis Cohen Louis Cohen brings over a decade of internet advertising experience to his role as SVP of Search and Affiliate Marketing for Citi, where he leads digital marketing activities for Citibank, Citi Mortgage and Citi Cards in North America. Louis and his team drive each business’ acquisition efforts via search engine marketing, optimization and affiliate marketing channels. Previously, Louis spent six years in leadership roles at Microsoft Advertising as a Regional Manager for the Microsoft Media Network and Search Account Management teams. Louis began his career as an internet entrepreneur in the late 1990’s with a small business for collectibles trading online. That led to roles as a General Manager and Director of Marketing at several e-commerce start-ups. Louis speaks at industry events in NYC and teaches an MBA class in Digital Marketing at Baruch College. He holds a BS in Industrial Management and Entrepreneurship from Carnegie Mellon University and an MBA from Baruch College.

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Shawn Collins Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal. Tom Critchlow Tom Critchlow is VP Operations for Distilled’s new NYC office. Responsible for running the office and managing a team of expert SEO consultants. Tom has 5 years experience in the industry and has worked hands-on with some of the biggest brands in the world. Tom has previously spoken at conferences world-wide such as: SEOmoz Pro Semainr, Pubcon, SMX, A4uexpo, Think Visibility. Jeannine Crooks Beginning her career in affiliate marketing in 1999, Jeannine is well versed in all areas of the performance channel – spending time as an affiliate, merchant, and affiliate manager. Joining the buy.at US Account Management team in early 2011, she is primarily responsible for optimizing program performance as well as managing client and affiliate relationships. Working for

Speaker Bios (cont.) companies including InsureMe.com, Jones International University, Link Connector, and IM Solutions, Jeannine managed advertisers of all sizes. Throughout these roles her expertise grew to include PPC, SEO, SEM, and developing successful conversion strategies. Beyond these activities, Jeannine is a prominent affiliate advocate in the fight against the “affiliate tax” – a high profile issue in the US affiliate marketing industry. She is also the co-organizer of the Affiliate Summit Meetup – Denver, and the Front Range Bloggers Meetup. Dave Cupples Dave started his first business aged 4 & by 15 was earning thousands in affiliate commissions. Dave topped the University of Sydney in Marketing Research & eMarketing, graduating with First Class Honours in Law & completing an internship with J.P. Morgan. While still a full-time student Dave turned a hypothetical university assignment into reality, creating an internet business which won the City of Sydney Business Awards, NSW Small Business Champion Awards, NSW Young Entrepreneur of the Year & was featured on Channel 9 & Sky Business Television, along the way supporting charities including Oxfam, MS Foundation, Cancer Council, Wilderness Society, Damon Runyon Cancer Research Foundation & more. In April 2011 Dave was the winner of SMX idol at SMX Sydney, voted Best Speaker by the audience. Dave has travelled the world from New York to London to Munich to Melbourne to Las Vegas & more learning the latest techniques which he shares at his internet marketing tips blog FatCowBusiness.com. Kim Ann Curtin Kim is a born and bred New Yorker. Having risen above great personal challenges Kim incorporates the same key principles and techniques of unNetworking that she used to survive those years into her coaching and training practice. Kim’s desire to empower others led her to open TheCoachShoppe.com leaving behind a six figure salary in the corporate world so she could share what she learned on her path to personal and professional fulfillment. In 2007 after completing a personal development course she chose to become a certified CoActive Coach. In 2008 in response to the economic crisis she took her coaching outside the NYSE on Wall Street to give back to those in need and meet future prospects. She launched TheWallStreetCoach.com in 2009. Kim’s coaching has been featured with CNN.Money; Fortune Magazine; Smart Money; USA Today; TheStreet.com, & Associated Press. Sarah de Diego Sarah de Diego is an experienced internet attorney and founder of De Diego Law. She represents networks, advertisers, publishers, software and data providers and many other companies involved in affiliate marketing. Her practice focuses on helping her clients maintain

compliance with the constantly changing laws and regulations which impact affiliate marketing. Among other things, her time is spent reviewing and approving creative materials and landing pages, drafting and negotiating contracts, defending against regulatory action and civil litigation and assisting with general business matters. She is an active member of the Performance Marketing Association and chairs the PMA Attorney Special Interest Group. Ms. de Diego is licensed to practice law in the State and Federal courts of California, Colorado and Nevada. Rob Duva Robert Duva is the co-founder and CMO of RingRevenue®, the leader in providing Call Performance Marketing™ solutions to advertising networks and agencies. Prior to founding RingRevenue®, Robert was the Director of Customer Acquisition for CallWave, Inc., where he led the team responsible for growing paid subscriptions to over 750,000 and driving over $50 million in annual revenues. Robert served on CallWave’s Product Management team, where he developed strategies and defined product requirements for customer acquisition and retention that helped secure a tier-one venture capital investment and created the foundation for CallWave’s IPO. Robert earned his BS degree in business administration from The George Washington University. Corey Eulas Corey Eulas a year round Jersey Shore resident, contrary to rumors, does not ‘beat the beat’. He’s been involved in web development and internet marketing since late ’90s when Pay-To-Surf was hip. Currently Corey works at LexisNexis as a Manager of Elite SEO/SEM Services assisting law firms become found on the internet. In addition Corey is a co-founder at Ninety Seven Media, where he consults businesses increase their internet exposure through SEO & SEM efforts. Ninety Seven Media (and Corey) also build websites – and they are all built with WordPress. Corey is most passionate about lead generation, conversion analysis and usability testing. Feel free to ask him a question – he’s happy to help. Todd Farmer Todd Farmer, an internet marketing veteran, started his first internet company, Kowabunga! Marketing, in 1996, providing Affiliate Marketing Tracking & Management Software (MyAffiliateProgram), Outsourced Affiliate Program Management (Team Affiliate), Email Marketing Software (Extractor Pro, Optin Pro), and the Affiliate Network (Kolimbo). After selling Kowabunga in 2005 and completing a 3 year employment agreement with the acquiring company, Todd started his new consulting and media firm, PerformStreet Media, where he helps companies leverage his years of experience growing his

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Speaker Bios (cont.) internet businesses, with high level, profitable internet marketing strategies and guidance. Todd’s current projects include MyContentPro.com, AffiliateMarketingPlan.com, and a number of B2B projects dedicated to teaching internet marketers best practices and strategies in: Affiliate Marketing, Search Engine Marketing, Email Marketing, Membership Sites, and Blogging for passion & profit. Trisha Lyn Fawver Trisha is the Client Services Manager with For Me To Coupon, an automated affiliate coupon feed, assisting clients, managing a variety of projects, and running social media. Trisha began as an in-house affiliate manager in 2006, grew their affiliate program exponentially, and moved on to the life of an outsourced program manager at industry-leading firms managing a variety of affiliate programs. Trisha co-hosts a podcast on the GeekCast.fm network, Affiliate Marketing Fanatics, with Mike Buechele. She has spoken at essential conferences such as Affiliate Summit, Social Media Marketing Summit, and Affiliate Convention. She blogs about her adventures in social media and affiliate marketing at TrishaLyn.com, and periodically contributes articles for FeedFront Magazine. Ian Fernando Ian Fernando is an influential blogger and affiliate marketer. His views and insights have been seen all over the Internet as he provides useful tools and tips on online marketing, affiliate marketing, blogging, and related topics. His blog, IanFernando.com, is geared to providing substantive advice to the up and coming online entrepreneur. Ian is an aggressive Internet marketer. He has utilize the power of the internet to become an influential and respected blogger and affiliate marketer. Ian is an ‘out of the box’ thinker and is an example of a successful entrepreneur that has made and continuous to make money online. Peter Figueredo Peter started his career at market leader Nielsen Media Research helping to establish the foundation for what is now Nielsen NetRatings. In the late 90’s he worked at interactive agency pioneer i-traffic, contributing to the launch of their Performance Marketing division. In 2001 he co-founded NETexponent, today known as Netx. Peter is a regular speaker at conferences such as ad:tech, Commission Junction University, Google conferences, Search Engine Strategies and Affiliate Summit. In addition, he is an active member of the OldTimers Group, a founding member of the Performance Marketing Alliance (PMA), and a committee member of the Search Engine Marketing Professionals Organization (SEMPO). His experience and insights are frequently used to help financial investors in the online marketing sector, awards contests like the Webbys, and of course clients of Netx.

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Peter has even been an expert witness for a groundbreaking court case in the field of online marketing trademark law. Adam Glazer Adam Glazer, a seasoned online marketer, started his first company Converseon in 1999, which managed the affiliate program for Hilton Hotels and many other blue chip brands. Glazer founded Glazer Enterprises several years later, which today manages affiliate, search and other online marketing programs for Readers Digest, Register.com, IDT and Altec Lansing, among several others. More recently, Glazer co-founded Partner Commerce, the premiere affiliate network for B2B advertisers. David Gonzalez David Gonzalez is a passionate networker and avid connector, who runs a successful joint venture company as well as a 2-year monthly Internet Marketing Monthly networking happy hour event with some highly recognized names in the online world. Kristen M. Grace Kristen Grace is the Affiliate Marketing Manager for BuySeasons, Inc., the parent company to two of the largest online costume and party retailers; BuyCostumes. com and Celebrate Express. In her role she is responsible for overseeing and personally managing the strategy between highly seasonal and year round brands. She has been in the affiliate marketing space for many years and ‘has survived’ 8 Halloween seasons! She’s mastered the art of managing a very seasonal affiliate program which won BuyCostumes.com the CJYou “People’s Choice” Award in 2008 and again in 2010. She prides her management style on creating transparency, providing program and affiliate side training and enjoys the opportunity to work with affiliates, big or small. Kristen holds an MBA and is AC Certified. In her spare time you can find her teaching Yoga. Michael Gray Michael Gray has worked in the internet world since 1998, when he became Webmaster for a major retailer in New York. He developed their website strategy and grew their online sales from $100,000 to over $25 million in annual website sales. Michael then moved into affiliate marketing and started his own consulting firm. Michael has worked with many businesses to develop and implement their Social Media Strategy. He also specializes in blog development and Search Engine Optimizations for businesses of all sizes. Michael has been a speaker at Search Engine Strategies, PubCon, SEOClass and SMX. He is also moderator at Sphinn and Webmaster World. Michael is President of Atlas Web Service, located in Long Island, New York.

Speaker Bios (cont.) Jeffrey Greenbaum Jeffrey A. Greenbaum is a partner at the law firm of Frankfurt Kurnit Klein & Selz, PC. Mr. Greenbaum counsels advertisers, online marketers, media companies, advertising agencies, and production companies on advertising and intellectual property matters. He also represents advertisers in connection with advertising litigation and regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations. Mr. Greenbaum is a director of the Promotion Marketing Association and has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. He recently spoke at the “FTC at 100″ workshop, and has also spoken at conferences sponsored by the National Advertising Division, the Promotion Marketing Association, the Electronic Retailing Association, and many others. He has been recognized as one of the nation’s leading lawyers in media and entertainment by Chambers USA. Jeff Grill Jeff Grill is the VP, Marketing at Mimeo.com, a leading online printing and distribution company where he

directs the company’s affiliate merchant, public relations and communications programs. He also is an active affiliate publisher where he owns several successful web properties. Jeff has more than 20 years of senior leadership experience in developing integrated marketing programs. Before joining Mimeo.com, Jeff served as President of the Romann Group, an advertising agency known for creative and strategic innovation for clients such as Benihana Restaurants, Verizon Fios and Dish Network. While at Cablevision, Jeff held the position of Vice President of Marketing and directed the launch of their industry leading Optimum Online and Optimum Business products while overseeing its 70-person inhouse advertising communications group.Before joining Cablevision, Jeff has held leadership positions at Young & Rubicam, Wunderman Direct and N.W. Ayer Advertising. Hal Gudmundsen Having been with the company since 2006, Hal Gudmundsen is the Director of Acquisition and Retention for Merchant Warehouse. There, he manages lead generation, acquisition, affiliate marketing and customer retention. Hal played an integral part of building the system that enables Merchant Warehouse to track both online and offline leads (including phone calls) back to


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Speaker Bios (cont.) the original marketing source. This tracking platform is now the back-bone for the in-house affiliate program, which Hal spearheads. Previously, Hal was the senior affiliate manager for an online gaming company.

Voices Podcast, both on GeekCast.FM. He is also the author of the Marketing Gorilla blog, started in 2005 and serves as the affiliate resource center for all GHC merchants and affiliates.

Derek Halpern

Rae Hoffman-Dolan

Derek Halpern is the Chief Persuasion Officer at DIYthemes, where he focuses on list building, conversion rate optimization, and blogging. He also runs Social Triggers, a blog that teaches you how to improve your internet marketing efforts with the findings from psychology and neuroscience.

Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field. Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines. Ms. Hoffman-Dolan is Founder and Chief Executive Officer of Sugarrae, Inc. Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies and SMX.

Peter Hamilton Over the course of six years, Peter specialized in performance marketing, brand management, search engine optimization, paid search, social media strategies, technical writing, partnership development, online multimedia, display advertising, and PR. Peter was recruited to HasOffers before the product launched in 2009, which has since grown to 8k clients, a faster adoption rate than any other affiliate tracking software. As an entrepreneur, Peter developed and sold web properties as well as beginning the first franchises of Clean Air Lawn Care in the Seattle area, providing low impact lawn maintenance to environmentally conscious consumers. Heather Havenwood Heather Ann Havenwood, has fast become regarded as an entrepreneurial online marketing success authority. She has been a part of the online marketing Wild West since 1999. In 2006 she started, developed an online information marketing publishing company from ground zero to over 1 million in sales in less than 12 months. No list No product; she molded the ‘expert’ into a guru with affiliate relationships. She has been named by a few as the ‘Icon Creator’. She has hosted teleseminars with many top online thought leaders such as Tom Antion, Perry Belcher, Tony Blake, David Lakhani. She is currently the author of many self-help dating and relationship products such as “Dating Up”, Only Date Younger Women.com and her coming soon is “Tease Texting”. She enjoys helping info marketers create successful Affiliate Marketing & JV’s specifically in the dating &real estate niches. Heather Ann is smart, sexy, savvy and now stepping out to help others find their way through the wild west online. Greg Hoffman Greg Hoffman (@akagorilla) is President of GregHoffmanConsulting.com, an outsourced program management agency with CPS merchants in ShareASale and Commission Junction. GHC was voted OPM of the Year 2010 by members of ABestWeb.com. He is creator and co-host of the Affiliate Juice Podcast and the Affiliate

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Rachel Honoway Rachel has 13 years of experience in developing, marketing and servicing technology and information products for startup companies. She spent the first 10 years of her career with affiliate marketing pioneer, KowaBunga! and recently served as Chief Product Officer for Lurn, Inc creator of the Affiliate Classroom. She now consults with merchants, affiliates and agencies leveraging performance marketing. Lewis Howes Lewis is the co-author of two LinkedIn books, and some of his other products include ShyNetworking (a networking course for introverts), Magnetic Webinars (helping others generate more sales through webinars) and 500 Million Strong (the complete social media training course). He has also been a featured writer on popular sites such as Mashable, ProBlogger and Social Media Examiner. Lewis is also a former professional athlete and two-sport All-American. He holds the unofficial World Record for most receiving yards in a single football game (418). Lewis is the founder of the Sports Executives Association and has also conducted over 300 live webinars. Ad Hustler Ad Hustler has been advertising online for almost a decade. He started out marketing products on eBay and branched out to other aspects of online marketing such as Affiliate Marketing, PPC, Social Media, Media Buying, SEO & Lead Generation. Ad Hustler lives, breathes &

Speaker Bios (cont.) sleeps online marketing. He also enjoys long moonlight strolls on the beach. An Independent research study found Ad Hustler’s blog to be one of the top 5 read in the industry. His brutally honest thoughts, dark humor, case studies & industry news can be found at www.adhustler. com. Kenny Hyder Kenny Hyder has been helping businesses with their online and SEO strategies since 2004. Originally starting as an in-house SEO, Kenny eventually branched out to start his own internet marketing business. His first business was eventually bought out by a much larger internet marketing firm. Today he runs Hyder Media, servicing clients in the areas of: SEO, social media & ORM. His experience has led him to work with some of the largest brands online, including several Fortune 500 companies – helping them with their search marketing strategies. Kenny is also a speaker at some of the largest internet marketing conferences including: Pubcon, SMX, Blogworld, Affiliate Summit, & DMA. Adriana Iordan I am currently managing several divisions at Avangate (eCommerce Provider for Software Developers): Affiliate Network, UX Design/ Development and Product Management and I work closely with marketing, development, sales and customer care teams to deliver projects that support both company goals and client needs. I joined Avangate from Ipsos Interactive Europe in 2006 as Web Marketing Manager and in this role I have increased Avangate’s online visibility and brand recognition, introduced new web marketing products and have the Affiliate network from birth to maturity. With over 7 years’ experience in online marketing strategy and planning, user experience, conversion rate analysis and product marketing applied to the software industry and eCommerce, I served a two year term on the Board Directors of the Association of Software Professionals until 2010 and I have been invited as a speaker or moderator to several software dedicated events worldwide. Carolyn Tang Kmet Carolyn Tang Kmet is the Director of Affiliate Marketing for Groupon, a Web site that features a daily deal on the best stuff to do, see, eat, and buy in more than 500 markets worldwide. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010. Prior to joining Groupon, Kmet led the client services team at ShareASale.com, an awardwinning affiliate network. Kmet has also led affiliate programs at Orbitz and CollectiblesToday.com. Kmet is an adjunct lecturer at Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses. Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from

Northwestern University and a Bachelor of Arts degree from University of California, Berkeley. Jim Kukral For almost 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how to build successful new online businesses or energize and refresh existing ones. A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working with publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community. He currently serves as a Certified Adjunct Professor for The University of San Francisco online where he teaches thousands of students how to harness the power of online marketing. Jim is also the author of two new books to be published by Wiley Press. The first, called “Attention! This Book Will Make You Money”, was published in August 2010. The second book, called “The Ultimate Pitch”, is scheduled to be released in 2011. Stephanie Lichtenstein Stephanie Lichtenstein is the President & Founder of Micro Media Marketing. Throughout her career she has managed Internet Retailer Top 500 companies. She runs the social media grassroots efforts for the Performance Marketing Association against the advertising tax and consults for hispanic brand names. Stephanie Lichtenstein formed Micro Media Marketing to offer outsourced social media management to online marketers. Stephanie has become an industry advocate, public speaker, and blogger for what matters in social media and affiliate marketing. Michael Lovitch Michael has used a special brand of affiliate marketing called, “Grass Roots Affiliate Marketing”, or building affiliate sales through the power of authentic relationships. His first company was able to achieve consistent 7-figure sales in the self development/health space using these methods in just under two years. Since then, other companies trained in his method have achieved similar results by adding value to their affiliates and treating them like true business partners… not just nameless subids… Michael also loves brain science and eating EXTRA-HOT chicken wings. Rebecca Madigan Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. Rebecca was

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Speaker Bios (cont.) formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they launched the formation of the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing. She has had the pleasure of working with many very talented people in pioneering industries such as wireless data, voice-over-IP, wireless LAN, Bluetooth, and online affiliate marketing. She has been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile Advisory Council, and GSM, CDMA, TDMA and CDPD mobile technology standards groups. Peter Marinello Peter C. Marinello is the Director of the National Advertising Review Council’s (“NARC”) Electronic Retailing Self Regulation Program (“ERSP”) and a Vice President of the Council of Better Business Bureaus, Inc. (“Council of Better Business Bureaus, Inc.”). Before joining NARC in July 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. Peter has written over 750 selfregulatory decisions on various advertising topics and products involving traditional and direct response advertising. In the course of his work, Peter has addressed issues pertaining to new media, dietary supplements and nuclear energy, among others, and has spoken on behalf of the NAD and ERSP at a number of trade conferences and workshop seminars throughout the country. He has also been the author of a number of articles regarding advertising self-regulation in various trade publications. Tricia Meyer Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager relationships, and the basics of affiliate marketing. She is a member of the Affiliate Summit Advisory Board, is a Feature Writer for Money Minded Moms, and is an Associate Member of the Performance Marketing Association. Matt Mickiewicz Matt Mickiewicz co-founded SitePoint.com while still in High School, and grew it into a profitable, multi-million dollar company is actively involved in publishing & marketplaces for Web Professionals. In 2008, Matt spun off 99designs from SitePoint as its own separate business. 99designs has run crowdsourced design projects for tens of thousands of small business owners, as well as big brands like Adidas, TiVo and Dish Networks. 99designs recently secured $35 million in VC

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funding from silicon valley based Accel Partners. In June of 2009, Matt and his business partner Mark Harbottle launched Flippa.com, a marketplace for buying and selling websites via auction. Flippa has sold over $50 million worth of websites with around $2 million worth of website assets changing hands there each month. He won a 2010 Webby Award, has a Top 1000 Alexa ranked website, and one of his businesses was named in Entrepreneur Magazine’s “Brilliant 100” list (June 2010). John Monarch John Monarch (best known as Papajohn56) is a scientistgone-business. After graduating with his degree in Physics and Computer Science, he realized Academia was not for him and made his way into Internet Marketing. Since then, he has played several roles, from Affiliate, to Affiliate Manager, to Consultant, to Merchant/ Advertiser. Paul Moss Paul Moss has been developing online affiliate and cooperative business solutions for over 10 years in many diverse industries including insurance, medical, pharmaceutical, financial, sporting goods and various retail industries. His success centers on his ability to leverage business partnerships that are low risk/high reward achieving positive cash flow at early stages. Paul’s profitable, scalable programs generate long-term revenue and qualified customers. Before starting Moss Affiliate Marketing, Paul built the affiliate program at Insurance.com through innovative solutions catapulting revenues well into the double digit millions. He also worked for MEBN, Inc. and Road Runner Sports a leading sporting goods retailer where he managed multi-million dollar partner programs. Paul holds a B.S. in Business Administration from University of Phoenix. He served in the U.S. Navy. Paul dedicates time mentoring high school and college students in business skills and career development. Eric Nagel Eric is a programmer-turned-affiliate marketer, specializing in PPC and SEO. He’s been in the affiliate industry since 2005, and a full-time affiliate since 2008. Eric was a finalist for the Affiliate Summit Pinnacle Awards Affiliate of the Year in 2010 and won the Best Blogger Pinnacle Award in 2011. Chris Pearson Creator of the Thesis Theme for WordPress, Chris is a relentless learner with an interest in a wide array of topics, both online and off. As far as nerdy internet stuff goes, he’s a ninja in SEO, HTML, CSS, PHP, affiliate sales, design, and paying attention to details that others tend to miss.

Speaker Bios (cont.) Lisa Picarille

Cresta Pillsbury

Lisa Picarille is an online content strategist, who focuses on online marketing, branding, and social media. She is the co-founder of www.mycontentpro.com and is also currently co-authoring a book with Jim Kukral. Lisa teaches Internet marketing classes for USF Online. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. Previously, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine. She is a veteran journalist who began her career as a professional sports writer in Boston and has headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. She is the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate, winner of Affiliate Summit’s Pinnacle Award for Affiliate Marketing Advocate for 2011 and a frequent speaker at industry conferences.

Cresta is an experienced entrepreneur, leader and proven business builder with deep expertise and over twelve years of experience with internet trust, safety, affiliate and security issues. Today, she leads Superior Affiliate Management running many of the top IR 500 merchants affiliate programs. She has a niche in the DR space managing campaigns for Companies like Telebrands, AllStar, Idea Village. She is the Sr. Director of buySAFE, an industry leading provider of branding building and website conversion solutions for online merchants. As Superior Affiliate Management’s CEO, Cresta guides the company’s strategic vision, daily operations and directly oversees all sales operations of the business. Prior to joining buySAFE and co-founding Superior Affiliate Management, Cresta was better known for her evangelism with HackerSafe where her focus was the business development and launching their affiliate program, being a strategic player in its growth and later it’s sale. Chad H. Pollitt Since 2002, Chad H. Pollitt has played an integral role in

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Speaker Bios (cont.) designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business, an Internet Marketing Masters Certification from the University of San Francisco’s prestigious School of Business and Management and is a Certified HubSpot Partner. Chad is a decorated veteran of Operation Iraqi Freedom and the Director of Social Media and Search Marketing at Kuno Creative. His white papers and articles have been published in dozens of newspapers, blogs and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, featured writer, blogger, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal. Geno Prussakov Evgenii “Geno” Prussakov is a graduate of the University of Cambridge. He is the author of “A Practical Guide to Affiliate Marketing” (2007), the “Online Shopping Through Consumers’ Eyes” (2008), international speaker, award-winning blogger, senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and regular contributor to Website Magazine, FeedFront Magazine and Econsultancy.com’s blog. Geno is the founder of AM Navigator LLC, and he was voted the “Best OPM of the Year” for three years in a row (2006-08) by the largest online affiliate marketing community, ABestWeb.com. He now resides in Virginia, working on his doctorate, and continuing to write and contribute to the industry. Alex Rampell Alex Rampell is the co-founder and CEO of TrialPay, where he is responsible for general management and building corporate infrastructure. Prior to TrialPay, Alex co-founded FraudEliminator, the first consumer antiphishing company, which merged into SiteAdvisor and was acquired by McAfee in April 2006. Alex began his career writing and selling consumer software on bulletin board systems and the nascent Internet. His first successful company gained hundreds of thousands of paying consumers worldwide and had products featured in Forbes, The New York Times, The Wall Street Journal, USA Today, “Today,” CNBC and BusinessWeek. He holds an AB in Applied Math and Computer Science, cum laude, from Harvard University. Nicholas Reese Nick Reese is the Author of “How to Turn Traffic and Trust into Sales” and is chief executor at Microbrand Media. Microbrand Media is an online marketing firm specializing in affiliate marketing, online strategy, traditional PR, and web publishing. Nick is passionate about connecting young people doing amazing things through life changing events and interactions. Nick’s online career has run the

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gamut ranging from email marketing to strategy and he has coached numerous Authors, Start-ups, and business people on everything from branding to affiliate marketing. Adam Riemer Adam is the founder of Adam Riemer Marketing, LLC. (ARM). Adam has over 10 years of online marketing experience and is the trusted source for strategy, campaign creation & execution for companies from the Fortune 500 to mom & pop shops. Adam has spoken and been booked on panels internationally at various conferences & events. Some of the topics he has spoken on, and some of the services he can offer your company include; affiliate marketing, PPC, SEO, CSEs, email optimization, channel development, sales funneling, online strategy, user experience & conversion rate optimization & more. Prior to starting ARM, Adam worked in house at various Inc. 500 companies. He played a key role in the strategy & the implementation of their campaigns helping them grow into multi-million dollar corporations. Adam would like to invite you to join his managed programs as well as contact him at adamr(at) adamriemer (dot) me if he can help with your marketing. Carrie Rocha Carrie Rocha is CEO of Pocket Your Dollars, a website devoted to helping people keep their money where it belongs, in their pocket. She became a money-saving expert after she and her husband got out of $50,000 in debt in less than 3 years. She started Pocket Your Dollars to help others learn to do the same in March 2009. Pocket Your Dollars has had explosive success and she has moved from a full-time role as Chief Operating Officer at a Minneapolis-based nonprofit to part-time Strategy Consultant to allow herself to focus on growing her business. She holds a B.A. in Political Science from the College of Saint Benedict, is mother to two small girls, an active volunteer in her community and dreams of living in Brazil one day. Justin Rondeau Justin Rondeau graduated Suma Cum Laude from the University of New Hampshire with a BA in philosophy. Though Justin studied philosophy he found his niche in marketing while analyzing social media and email marketing trends for TemplateZone. Justin believes that philosophy is what has made him so successful in the marketing field because philosophy, like marketing, requires rigorous analysis and an ever-evolving approach. Currently, Justin is the Director of Marketing at TemplateZone. He is in charge of all aspects of the marketing department including social media marketing, affiliate marketing, and email marketing. Through his research on Facebook and landing pages for TemplateZone’s product High Impact Designer, Justin has become well versed in the topics of social media

Speaker Bios (cont.) marketing, email marketing, content marketing, and PPC advertising. William Rothbard Bill Rothbard has over three decades of experience counseling advertising and marketing clients on all aspects of compliance with FTC and state consumer protection laws. His clients include a wide variety of online and offine direct response marketers. He represents clients in state, federal and self-regulatory advertising investigations and enforcement actions. He also negotiates and prepares advertising and marketing business agreements and prepares and prosecutes trademark applications. Mr. Rothbard draws on his experience as a former FTC attorney, serving in the Advertising Practices Division, as Deputy Assistant Director of the Bureau of Consumer Protection, and as Attorney-Advisor to the FTC Chairman. He also served as Senior Counsel to the U.S. Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights. Mr. Rothbard is a graduate of The University of Michigan and the University of California Hastings College of the Law. Kim Rowley Kim Rowley @KIMarketing has been in the affiliate marketing space since 1998 and is the founder of Key Internet Marketing, Inc. where she authors several niche blogs including top shoe blog, ShoeaholicsAnonymous. com. She also helps people save time and money at ShoppingBookmarks.com. Ms. Rowley has been featured in several publications including USA Today and Revenue Magazine and has presented on specific topics of ecommerce entrepreneurship, content creation and affiliate marketing secrets at such events as BlogWorld New Media Expo and Infotec. Kim is also an Adjunct Professor for the University of San Francisco teaching Advanced Affiliate Marketing Techniques. Kim volunteers her time as a SCORE counselor to share her marketing expertise and serves as a member of the Affiliate Summit Advisory Board as well as several local civic organizations. Jason Rubacky Jason Rubacky has seen the affiliate marketing from every side. Starting back in 2004 as an affiliate, Jason had a number of successful coupon and sports sites before moving into affiliate management in 2007. After winning a number of awards such as “Best Affiliate Manager of 2008″, Jason decided to come full circle and be a part of the ShareASale team, a goal he had set two years prior to joining. Now Jason’s main role is Affiliate Development and “paying it forward”. #GetSome Matthew P. Schaefer Matthew P. Schaefer is a partner with Brann & Isaacson

whose practice focuses on state and local tax issues and general civil and commercial litigation in both federal and state courts. He has appeared before state tax tribunals and administrative agencies throughout the United States and regularly advises clients on state corporate income, sales/use, franchise and excise tax matters, including direct mail tax questions. Matt also has extensive experience representing clients on telecommunications tax matters, as well as legal issues affecting the direct marketing and direct selling industries. Matt is a co-author of ‘Eyes on eCom Law,’ a blog that reports on legal developments of interest to direct marketers and online sellers. Matt holds degrees from Swarthmore College (B.A., High Honors, 1991); Cornell Law School (J.D., magna cum laude, 1994); Member, Order of the Coif. Lead Articles Editor, The Cornell International Law Journal (1993 – 1994). Don Schamber Founder of SMART Agents: an affiliate and online marketing consultancy in the Boston area. He has launched and managed B2B and B2C affiliate and online marketing programs for many top 500 online retailers. Previously, he worked for VistaPrint.com from 2005 to 2010. From 1999 to 2005, he worked for the Commission Junction and Befree business units of Value Click Media. Don has nearly 15 years of online marketing experience and one of the few who has worked as an advertiser, publisher and network vendor. Melanie Seery Melanie Seery is the President and Founder of Affiliate Advocacy. The goal of Affiliate Advocacy is to improve the industry for everyone through education and addressing critical industry issues including the representation and protection of ethical affiliates and merchants. Also the owner of NYAffiliateVoice, Melanie is well known for her advocacy work and speaks out on various industry issues. Melanie’s advocacy work has earned her the Affiliate Marketing Advocate 2009 Affiliate Summit Pinnacle Award and the ShareASale Inc Industry Advocate Performance Award 2008. Co-chair of NY Affiliate meetings and speaker at numerous industry events, Melanie offers a variety of consulting services to merchants, networks and affiliates. She is also involved in several community service projects including raising awareness, acceptance and understanding of children with health challenges and serves as a volunteer tutor in reading and math for both children and adults. Jeremy Siders Jeremy Siders is co-founder and CEO of Web Ink LLC, an established web and mobile search marketing firm. Web Ink LLC partners with established or unique companies to drive them large numbers of incremental sales, both through call volume and net traffic. With a background in corporate finance, and over a decade of experience in

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Speaker Bios (cont.) search marketing, Jeremy brings a unique and financially driven perspective to driving sales and bottom line performance to Web Ink’s clients. Joe Sousa Joe has been in the SEO/Affiliate industry since 1998. He started out doing SEO for clients but transitioned into a full time affiliate. Over the years Joe has built hundreds of different sites in many different niches and has experience in PPC, SEO, video, and social media. He blogs about affiliate stuff at http://whatdoesjoethink. com. Stephan Spencer Stephan Spencer is an author of The Art of SEO published in October 2009 by O’Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999. Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row — in 2009 and now again in 2010. Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now rebranded as Organic Search Optimizer. Gregg Stewart Gregg Stewart is a veteran of the online industry who helped pioneer significant advancements in internet content publishing, mass-market content personalization and electronic commerce. Stewart has led the development and deployment of consumer online services and properties that have reached tens of millions of users as well as the development of commercial software systems that have generated hundreds of millions of dollars in revenue. As an executive at AOL, Stewart helped spearhead the company’s transition from closed proprietary systems to open internet technologies, including leading the acquisition of a number of internet start-up companies. As Vice President of New Media Platforms at Neverblue, Stewart’s current responsibilities include leadership of the recently-launched Neverblue Mobile division as well as the company’s Performance (media buying), Send Interactive (email marketing) and Playboost (social game engagement) business units. Dan Sweeney Dan Sweeney is the Director, Media Services at Commission Junction, a division of Valueclick, Inc. The Media Services team works with advertisers, publishers, agencies and networks to find opportunities

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for advertisers that might not tend to fit into the most basic description of “affiliate marketing” including executing and optimizing all of the PayPerCall efforts at Commission Junction. Dan’s previous experience includes working for one of the 1st four online ad networks, being an executive at a pre- and post-IPO dotcom, working at an agency, on the client side and currently as a vendor. He misses New York City at times, but really doesn’t feel that bad about it now that he lives in Santa Barbara. Logan Thompson Logan Thompson is a full time affiliate marketer and CEO of Blink Source, a media company with a growing portfolio of traffic generating properties. He worked as a web designer for years before firing his design clients and moving full time into the marketing world. He is an entrepreneur, husband, dad, lover of ridiculously spicy foods, Seahawks fan, drummer and blogger at LoganThompson.me and BlogAboutBeer.com. Wade Tonkin Wade Tonkin has been active in the affiliate industry since 1999, working as in internal affiliate manager, outsourced affiliate manager, consultant, and sales specialist with companies like Kowabunga Technologies, Forge Business and the United Sharing Network before founding outsourced program management (OPM) company GTO Management with partners Karen and Joel Garcia in 2008 and co-founded the Christian Affiliate Marketing Association (CAMA) with the Garcia’s as well. Wade left GTO in late 2010 to become the Affiliate Manager at Fanatics, Inc. – an Internet Retailer Top 500 Merchant specializing in sales of licensed sports apparel and merchandise. Wade currently manages affiliates for FootballFanatics.com, SurfFanatics.com, The CBSSports. com Fan Shop and the official online team stores for the Tampa Bay Buccaneers and the New York Giants. Joris Toonders Joris Toonders (Yonego B.V.) started his career on the age of thirteen with affiliate marketing activities for third parties like international corporations. During the last year, Yonego (www.yonego.nl) was involved in setting up the search engine marketing campaigns for several medium sized and large international companies generating millions of revenue for these clients. Yonego BV is now a well respected internet marketing agency with a strong focus on ROI. Yonego operates in 11 different countries with a result driven team of senior internet marketers. Due to its unique tools and experience, Yonego is growing fast, in line with the generated online revenue for its fast growing number of clients. Yonego is a Google AdWords Qualified Company and an active member of IPAN, IAB and the Web Analytics Association.

Speaker Bios (cont.) Brian Waldman For the last 5 years Brian has been the VP of Marketing and Strategy at Merchant Warehouse, one of the largest and fastest growing companies in the multi-billion dollar Credit Card Processing Industry. He also serves as an ecommerce strategy/search marketing consultant for various companies primarily in the B2B space. Brian’s previous experiences in search marketing include positions at Inceptor, a Boston area Search Marketing Agency and BuyerZone.com where he headed the search marketing and category strategy teams. He holds a BSBA in Marketing from Bryant University as well as an MBA and MSIS from Boston University. In a previous life he worked for 15 years in the restaurant industry. Evan Weber I have been in the online marketing world since the late 1990s. I spent 5.5 years as the Marketing Director for a successful health portal, before launching my affiliate management agency in 2007. My skill set includes: social networking, seo, paid search, conversion rate optimization, affiliate marketing, article marketing, and more. Kimberlee White Kimberlee White, president of AKMG, the eldest sibling in a family of five from Southern California, took the soccer field by storm at age 6 and turned her talent into

a Division I women’s college soccer scholarship at the University of California, Berkeley. After college, Kim switched focus to the world of marketing and showed her marketing prowess to financial giants like Arthur Andersen, Capital Research Group and HLHZ. When marketing money actually grew tiresome, Kim tackled the Internet advertising scene. She pioneered numerous successful online marketing initiatives for companies like Infosearch, Virtumundo and Hydra Network. Kim has met her greatest rewards and challenges as the President and Co-Founder of AKMG. With over a decade of experience in offline and online marketing, Kim brings AKMG marketing knowledge and business strategy that cannot be easily replicated and continues to pioneer the growth and profitability of AKMG and its industry partners. Josh Ziering Josh is the founder of Full Speed Marketing, a boutique advertising agency bent on finding creative solutions to traditional problems. His pragmatic offbeat vision has lead to connecting tens of thousands of customers with the products and services they are seeking. Josh loves to share his passion for creative problem solving and can be often found traveling the country helping others be disruptive in their fields. When he’s not away from home, Josh likes flying model airplanes and helicopters, writing, and telling bad jokes.

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By Shawn Collins The AffStat 2011 Report, a compilation of survey data from more than 1,400 affiliates, has been published. This is the ninth annual edition of the report. The survey covered a wide array of issues from the affiliate perspective. Areas covered in the survey included affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates. The report is currently available from to download free at http://feedfront.com/affstat2011

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Shawn Collins

Shawn is Co-founder of Affiliate Summit and Co-Editorin-Chief of FeedFront Magazine. Follow him @affiliatetip on Twitter.

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PEOPLE TO FOLLOW ON TWITTER There are lots of folks Tweeting about affiliate marketing and issues related to the industry. Here are some we’d suggest following - they are the speakers from Affiliate Summit East 2011: Robert Adler

Kim Ann Curtin

Greg Hoffman

Mike Allen

Rob Duva

Rae Hoffman-Dolan

Connie Arnold

Bryan Eisenberg

Rachel Honoway

Larry Bailin

Corey Eulas

Lewis Howes

Don Batsford, Jr.

Todd Farmer

Ad Hustler

Drew Bennett

Trisha Lyn Fawver

Kenny Hyder

Mike Buechele

Ian Fernando

Carolyn Kmet

Deborah Carney

Peter Figueredo

Jim Kukral

Tom Chernaik

Adam Glazer

Stephanie Lichtenstein

Erin Cigich

David Gonzalez

Rebecca Madigan

Daniel M. Clark

Kristen M. Grace

Tricia Meyer

Bruce Clay

Michael Gray

Matt Mickiewicz

Louis Cohen

Jeffrey Greenbaum

John Monarch

Tom Critchlow

Jeff Grill

Eric Nagel

Jeannine Crooks

Derek Halpern

Marc Ostrofsky




















http://twitter.com/ toddfarmer











Dave Cupples







http://twitter.com/ kennyhyder


http://twitter.com/ jimkukral

http://twitter.com/ MicroSteph



http://twitter.com/ sitepointmatt




Chris Pearson Peter Hamilton


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Jason Rubacky

Kimberlee White

Chad H. Pollitt

Melanie Seery

Joshua Ziering

Geno Prussakov

Joe Sousa

AfďŹ liate Summit related Twitter Accounts

Alex Rampell

Stephan Spencer





Nicholas Reese


Wil Reynolds


Adam Riemer


Carrie Rocha






Logan Thompson


Wade Tonkin


Joris Toonders


Evan Weber




Affiliate Summit


FeedFront Magazine




Shawn Collins


Missy Ward


Justin Rondeau


Kim Rowley


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Hilton New York Map

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