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The official magazine for Affiliate Summit Hustle Porn Will Ruin You

Calculating Conference ROI

I was convinced that time not working was time wasted. I was wrong, misguided, and a sucker for the whole hustle porn ethos

Once a company matures to a point where it attends over 15 conferences a year, ROI calculations and budgeting gets more difficult

By Shawn Collins, Page 4

By Yancy Naughton, Page 6

Broaden Your Social Media Audit For a marketing strategy to succeed, it’s important that all efforts work well together By Michelle Held, Page 12

Self-Care for the Affiliate Marketer BY SARAH ROSIN PAGE 10

STAFF Co-Editors in Chief Missy Ward, Shawn Collins


Co-Publishers Missy Ward, Shawn Collins

Hustle Porn Will Ruin You

By Shawn Collins


Affiliate vs. Partners: Same With A Different Name?

By Todd Crawford


Calculating Conference ROI

By Yancy Naughton


Graphic Design youngsmedia.productions

How To Create Budgets Out Of Thin Air

By Stephen Robinson


Magazine Coordinator Sara Szado

The Mobile Affiliate Moonshot

By Brian Marcus


Reducing Risk Begins With Identifying Chargeback Sources

By Moncia Eaton-Cardone


Self-Care For The Affiliate Marketer

By Sarah Rosin


Five Tips To Activate Your Content Affiliates

By Stephanie Robins


Broaden Your Social Media Audit

By Michelle Held


California’s Privacy Law Is Here: Are You Compliant?

By William Rothbard


Contributing Writers: Shawn Collins, Todd Crawford, Michelle Dvorak, Monica EatonCardone, Brian Marcus, Yancy Naughton, Richard Newman, Stephanie Robbins, Stephen Robinson, Sarah Rosin, William Rothbard & Dennis Weiss.

Affiliate Summit Inc. 1690 Roberts Blvd NW Suite 111 Kennesaw, GA 30144 Phone: 203-580-1865 Articles in FeedFront Magazine are the opinions of the author and may not necessarily reflect the views of the magazine, or its owners. FeedFront Magazine always welcomes opinions of an opposite nature. For more information, visit: www.FeedFront.com Interested in advertising? Please visit : http://feedfront.com/advertising/ or email us at: contact@feedfront.com © 2020 Affiliate Summit, Inc. and Individual Authors.

Keynote Speakers 


Keynote Panelists 


Session Speakers 



PERSONAL APPROACH We develop the ways of strategic growth for each partner in order to maximize the mutual profit


We are constantly working on improving the traffic quality in order to build the long-term lucrative relationship for both sides


All the partners have an access to the online traffic tracker where they can find all the offers-related information, as well as wide bank of creatives

Working with huge budgets and biggest networks in the industry, our brand is represented at the top affiliate events.



We advertise exclusive dating products that satisfy the users' needs. We also induce our partners to use only compliant promotional materials and constantly monitor this.

We buy e-mail, search, social, banner/native traffic, etc. We pay our partners at CPL, CPA, CPS, Revenue Share model and are open to test new opportunities!


Contacts: • www.affiliates.victoriadates.com • affiliates@victoriadates.com

FeedFront | January 2020 | No. 49 | 03

@feedfront | www.feedfront.com

Shawn Collins @shawncollins


HUSTLE PORN WILL RUIN YOU I was hanging out with relatives over Christmas and the topic of leisure time came up. Some of them went on about how they were too busy for TV and movies and even friends. Those were indulgences that got in the way of work... I get it. That was me once upon a time. I was convinced that time not working was time wasted. I was wrong, misguided, and a sucker for the whole hustle porn ethos. And while hustle porn has porn in the name, it’s not a sexual term. It’s basically the fetishizing of people in tech who overwork. Their lives are all about work and nothing else. That’s not exciting or interesting. And it’s damn sure not something to aspire to. But people eat it up on social media. The Instagram pictures of early cars to the airport, long days in meetings and on phone calls and speaking engagements, and then red eyes back home in time to rinse and repeat. It took me a while to understand that. Back in the late 90’s when I was getting into affiliate marketing, I was hungry to make a name for myself, learn everything I could, and to put in whatever time and effort it took to achieve it. Early on I didn’t brag about it or tout it to anybody. I just worked like crazy. Back then I was living in New Jersey and commuting three hours round trip to New York City each day to my first affiliate marketing job at Medsite.com. At the same time, I was working on my first affiliate site, Velocity NYC, which was a guide to things to do in NYC with affiliate links to related books on Amazon. I was also working on a site called BabyLounge where I created online birth announcements with a few paid options, plus I monetized those pages with affiliate links. An extension of the baby theme that I also promoted from the site was a baby naming software I private labeled and sold through ClickBank. There were a bunch of other affiliate sites then, and they were all hand coded in HTML. A friend who was a ticket broker asked me to create a website for him, and I ran that for years, too. It was frequently updated with new events and it had a bunch of satellite sites for things like the first George W. Bush Presidential Inauguration. In addition to the web work I was running PPC for him with constant adjustments. All of the stuff outside of my 12-hour work days also had to fit in after my Saturday and Sunday morning job as the sports editor for NJ.com (the web version of the Newark Star-Ledger newspaper). I would do that each weekend day from 6 AM to around 10 AM. By 2000 I was running the affiliate program for ClubMom.

4 | FeedFront | January 2020 | No. 49

com and I was also writing weekly columns for ClickZ.com, and occasionally for other publications on affiliate marketing. That got me noticed and by Que Publishing, who offered me a book deal. The catch was that I had a few months to write hundreds of pages. I got it done. But around that time I noticed cracks in my non-stop work life. It was a Sunday and I had enough. I felt miserable and overwhelmed and dissatisfied. I guess it wasn’t a full-blown nervous breakdown, but it was a breakdown. Or maybe an anxiety attack. This would happen again from time to time as we started up Affiliate Summit while working a full-time job, managing other affiliate programs on the side, running affiliate sites, and doing a good amount of consulting on affiliate marketing. We didn’t make any money on Affiliate Summit for the first 18 months or so, and I worked full-time as an outsourced affiliate manager for a bunch of companies for the first five years of Affiliate Summit to make ends meet. Have a look at this cringey hustle porn video I made in those days titled “Day in the Life of an Affiliate Marketer” - feedfront.com/ hustle-porn - I made this without a hint of irony. I was proud and impressed with myself. I barely slept, I didn’t take vacations, I didn’t really do much of anything but work. I had no balance. I didn’t find that balance until moving to Austin in 2010. It was the best decision ever to relocate and embrace downtime, the outdoors, vacations, fun, and more sleep. And a lot less hours of work daily. The result - I didn’t have any drop in productivity. I was so busy being busy that I didn’t have time for anything else all that time. But that busy was a mirage, a waste, and a lie. It can lead to ruin and burnout. Replace rise and grind with rise and shine and you’ll be doing yourself a big favor. [FF] Shawn is Co-CEO of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine, and blogs at affiliatetip.com.

@feedfront | www.feedfront.com


What a time to work in affiliate marketing. With the acquisition of Honey and the media coverage that followed, to the industry discussion on influencer vanity metrics, to even more recent conversations about the validity of last click attribution, is it fair to say that 2019 was the year of affiliate marketing? We also had a fair amount of conversation around the definitions of the words “affiliate” and “partner”; aren’t they the same? There is no shortage of opinion on the topic - and while the advertiser/publisher relationship remains largely the same, the market trends that are driving new, innovative types of partners forces us to look at these definitions more closely. Here’s my view on how they differ: I define affiliates as those whose business model derives its revenues from performance-based deals, like coupon and loyalty sites, for example. They’re plug and play; they know exactly how to be successful in affiliate marketing and have a tried, tested, and profitable way to help brands grow their business. Partners, on the other hand, are not plug and pay and take more time and effort to construct, onboard, and optimize. Think of your B2B partners, influencers, media companies, or mobile app publishers: payment models may be different, the platforms (or spreadsheets) used to manage or measure them may differ, and they may be managed by departments outside of marketing. Partners represent an emerging wave of new relationship types but they in no way diminish the value of affiliates. In many programs, affiliates generate the bulk of the sales due to their industry knowledge, customer acquisition savvy, and overall experience in the space.

They are quick to launch, easy to educate, and profitable partners whose business models are proven to drive conversion. That said, over-reliance on any one partner type (affiliates or otherwise) to drive revenue for your partnership program is risky. A diverse portfolio of partner types ensures that this revenue stream won’t dry up if a relationship is strained or a promotion gets pulled. Partners who are new to the world of affiliate marketing are an untapped resource and essential to program growth. Consumers nowadays are looking for authentic, third party recommendations and searching content sites, their favorite trusted influencers and other businesses they are working with. If you don’t have relationships there, they won’t find you - it’s as simple as that. And I’ve seen some really innovative partnership types emerging between businesses (B2B partnerships): most recently, Rent the Runway partnered with W Hotels so travelers can “pack lighter,” and Disney+ partnered with Verizon to offer free trials to Verizon customers. These types of partnerships just make sense and I believe we’ll continue to see more just like these in the traditionally “affiliate” dominated performance marketing space. Whether we call them affiliates, publishers, or partners, they all hold a valuable place in this ecosystem and industry. I look forward to discussing this with many of you at this year’s Affiliate Summit West, and hearing the panel on the same topic. [FF]

Todd Crawford is co-founder and Vice President of Strategic Initiatives at Impact. FeedFront | January 2020 | No. 49


Is it fair to say that 2019 was the year of affiliate marketing? By Todd Crawford


@feedfront | www.feedfront.com


CALCULATING CONFERENCE ROI Once a company matures to the point to where it attends over 15 shows a year, ROI calculations and budgeting gets more difficult. by Yancy Naughton

Ten years ago, I participated in the very successful launch of Elephant Traffic at ASE10. The previously struggling company tracked millions of dollars of revenue in Q4 immediately after. From the corpse of Elephant Traffic came three market driving Affiliate Summit mainstays: Tonic (DNTX) from the purchase of ET network, Zero Park (Voluum), and HasTraffic. All three were successfully launched from ASE/ASW and the last two I was personally involved in bringing to market. When you launch at a show and are immediately successful, ROI is easy to justify, if not calculate. But once a company matures to the point to where it attends over 15 shows a year like HasTraffic, ROI calculations become more difficult and budgeting gets more difficult. But to make the decisions, you need faith in your staff, your guts, and your strategies, but more importantly you need some math to go along with it. Here is how we calculate ROI on conference spends at HasTraffic.

LEAD FORMS and ATTRIBUTION In the early days of ET and Zeropark, I would come back from shows with a stack of business cards with little scribbles on them wrapped in a stretched rubber band. We would get back to the office and strain to remember the contact and usually had to reach out with a vague overture hoping they would have better notes than us. Somewhere around 2014 we reproduced what was basically a printed version of HasTraffic’s platform sign up form printed on the back of our marketing cards. We designated a place to staple a business card if they had one, or write contact info if they did not. We brought staplers, clipboards, and made fun competitions for the staff for quantity, with penalties for incomplete forms.


Yancy Naughton is the founder of HasTraffic.com

FeedFront | January 2020 | No. 49

This gave us something to scan and upload to our CRM when we returned to the office. In the CRM we have attribution for closed client sales, partial, and full. Whenever a client starts or restarts doing business with us, a conference is attributed when appropriate. So this gives us revenue attribution between clients and conferences.

CONFERENCE SPENDS Of course, there is more to ROI than revenue, and the other factor is spend. So we have integrated our accounting software with our CRM/ Platform data to come up with preliminary calculations. We compare spend to # leads as well as attributed revenue.

CONFERENCE ROI: AI vs RFI* So this produces some interesting mathematical results. For example in 2018, ASAPAC produced by far the highest ROI of the 18 conferences, even though we had great attributions from ASW18, AWA18, and DMEXCO. But our financial outlays from conference space, travel expenses, builds and giveaways were much higher. So this is where you have to apply some RFI* to the equation. You may never beat the awesome ROI you got from walking your first ASW or your first Meet Market table. You have to consider the value of brand awareness and credibility enhancement that comes from continued sponsorship and exhibition and its effect on your ability to expand to new verticals, channels, and clients. [FF] *AI= Artificial Intelligence, RFI= Real F----ing Intelligence! ;)

@feedfront | www.feedfront.com


This will be my 12th Affiliate Summit and my first time speaking. As an ASW vet, I am surprised by the butterflies I have while preparing to speak. During my ASW20 I will do my best to share five tactics you can do to manage your affiliate program(s) more effectively, while also driving more revenue. If that doesn’t sound worth the price of admission, here is a sneak peek that will hopefully have you adding my session to your schedule this year. I hope to provide some useful tactics that have stood the test of time and limited budgets of some of the clients I have managed over the years to help you drive more revenue and earn more in 2020, while also keeping an eye on channel ROI. Managing payouts to keep affiliates engaged without sacrificing the bottom line can be a dance. What is the best way to grow revenue when your client has a very limited budget or none at all? How can you incentivize publishers to drive more traffic without spending thousands of dollars on flat fee placements? I will be answering these questions and more during my session, but let me do my best to whet your appetite a bit: 1.





Higher commission for new-to-file customers A strategic commission payout focused on new-to-file customers will incentivize affiliates Commission based on incrementality A mutual understanding between yourself and your advertiser regarding incrementality can help create some strategic commission payouts

Hopefully this gives you a better idea of my session and what I plan to cover. Whether you are a newcomer to the industry, or you have been doing this a long time, I hope you will find this to be session to be worth your while.


Some useful tactics that have stood the test of time and limited budgets of some of the clients I have managed over the years to help you drive more revenue. By Stephen Robinson

Please feel free to reach out on the Affiliate Summit app if you would like to meet during ASW20. [FF]

Reduce commission rates to free up spend for paid placement budget Create commission rates by affiliate partner types to reward affiliates more appropriately based on the revenue they drive Tiered commission Commission based on performance targets can help control spend, incentivizing affiliates based on the volume of revenue driven Offer increased commission for high margin products Work with your advertiser to identify high margin products, creating higher payouts will help your affiliates determine which products to promote to their audience

Stephen Robinson is the Director of Affiliate Marketing at JEBCommerce in Coeur d’ Alene, Idaho. FeedFront | January 2020 | No. 49


@feedfront | www.feedfront.com


THE MOBILE AFFILIATE MOONSHOT Here on earth, influencers may be making the affiliate headlines. Yet there is a more interesting story emerging: the race to unlock “the mobile” in affiliate partnerships. Why? By Brian Marcus Mobile Is Everywhere Mobile is no longer a device or a channel, but a foundational part of life. So much so, Pew Research found that in 2019, 1 in 5 Americans rely on a smartphone as their only means of internet access at home.  

Improving Education and Tracking

And as mobile evolved, marketing technology evolved with it: 1. Digital tracking and measurement methods advanced.   2. Mobile payments and mobile commerce became commonplace. 3. Cross-channel customer experiences have (mostly) been optimized. Thanks to these advancements, the opportunity for mobile affiliate is wide open. So, what’s slowing us down?

Simple education (like this) is a useful first step in advancing mobile. But bridging the tracking gap between mobile and desktop is the game-changer for all marketing partnerships. Particularly because cookies are not reliable for mobile web tracking and are useless in mobile apps. To track performance, apps and mobile websites need measurement software development kits (SDKs). These communicate tracking data using server-to-server communications called “postbacks.” SDKs and postbacks enable accurate attribution on mobile devices, no matter whether the user is directed to an app they use, a new mobile website, or an app that they have not installed.

Barriers to Mobile Affiliate

Winning the Space Race

Organizational walls. Brands that existed before smartphones often have organizational walls that separate their online and mobile businesses. These companies may tack on apps and mobile websites as an afterthought, or treat mobile as a separate strategy — an offshoot from the core business and its marketing.  

Today, companies known as mobile measurement partners (MMPs) are best equipped to track performance in apps and on mobile web. Companies like Branch and AppsFlyer stitch together every event and customer touchpoint, route users optimally, and enable multi-touch attribution.   Partner marketing platforms like TUNE that can directly integrate a customer’s MMP data with the customer’s partner data, without the need to install another SDK, will win the race. If your brand has an app, chances are you have the right SDK already in your box. With a few lines of code, you could be measuring mobile performance and managing mobile partners today.  

Cross-channel affiliate links. Online advertisers and app marketers have different tracking standards. With two sets of tracking methods and systems, affiliate tracking links sometimes create black holes in the cross-channel attribution universe. Affiliates want to steer clear.   Cross-channel affiliate UX. Often, user experiences in the affiliate marketing ecosystem (e.g., web ad to app product page) are inadequate. While intelligent routing exists within app stores, not all brands use it to make their affiliate marketing journeys cross-channel. 

In a universe of opportunity, why keep your world so small? [FF]

Lack of familiarity. Companies with limited expertise regarding the mobile ecosystem — affiliate players (sub-affiliate networks, mobile measurement partners), creative form factors (e.g., native), ad fraud — may be slow to adopt mobile.


Brian Marcus, TUNE’s VP Global Marketing has been fine-tuning performance marketing since ‘02. FeedFront | January 2020 | No. 49

@feedfront | www.feedfront.com


In simple terms, a high-risk merchant is one who, for various reasons, has the potential to experience an above-average rate of fraud and chargebacks. It could be because of your billing model, your product offerings, or the regions in which you operate. For instance, relying on recurring revenue could be considered a high-risk practice, as could accepting orders from countries known to generate high volumes of fraud. There are processors who work with high-risk merchants. That said, it’s still important to keep your chargeback ratio (the ratio of total chargebacks you experience each month to your overall transactions) in check. Otherwise, you could end up paying higher fees, see your overhead rise, and have restrictions placed on your activity. If the situation gets bad enough, you may even lose the ability to process card transactions entirely. Mitigating fraud and chargeback risk is essential to protect your business. So, where do you start?

3 Key Chargeback Sources The first step is to break chargebacks down by their three primary sources: criminal fraud, friendly fraud, and merchant error. Each has its own distinct triggers and risk factors. Thus, managing chargebacks calls for a diversified, multilayer strategy that attacks each threat based on what fundamentally causes it.

Merchant Error: Seemingly-minor, unintentional oversights on your part could turn into costly chargebacks down the road. For instance, using a billing descriptor that doesn’t feature your name or website URL can confuse customers, leading them to misidentify transactions on their billing statements. Generally, the best approach is to optimize your business practices and service. This means providing round-the-clock live assistance across multiple channels, answering emails promptly, providing detailed product descriptions and images, and making your policies and terms accessible from any page on your site.


It’s surprisingly common to be designated as a “high-risk” merchant. But what does it mean to be “high risk”? By Monica Eaton-Cardone

Friendly Fraud: Data from Chargebacks911® suggests that 60-80% of all chargebacks are potential cases of friendly fraud. But, because friendly fraud is post-transactional—it doesn’t become fraud until after the transaction is complete—you have limited options in terms of prevention. The best solution for friendly fraud is to engage chargeback abuse through tactical representment. This means disputing false charges, and assembling strong cases with compelling evidence based on in-depth investigation, and submitting information in a timely manner. There’s no “silver bullet” to manage eCommerce risk. However, a tactical multilayer approach will help recover revenue and protect your bottom line. [FF]

Criminal Fraud: Bad actors can employ a variety of tactics to try and separate you from your money. Account takeover, clean fraud, affiliate fraud: these are just a few of them, and new threats develop every day. The key here is to employ a combination of frontend and backend technologies to develop a more detailed profile of each transaction. Address verification, geolocation, velocity limits, fraud scoring, and two-factor authentication (when available) are all useful tools to help identify fraud without losing money to false positives.

Monica is the Co-Founder and COO of Chargebacks911 (https://chargebacks911.com/), a global risk mitigation firm. FeedFront | January 2020 | No. 49


@feedfront | www.feedfront.com


SELF-CARE FOR THE AFFILIATE MARKETER For affiliate marketers and entrepreneurs, it can feel like the only path to success is through unrelenting hustle. By Sarah Rosin

For affiliate marketers and entrepreneurs, it can feel like the only path to success is through unrelenting hustle. From best-selling authors claiming they know the secret to fitting three years’ worth of work into 30 minutes to the barrage of blogs promoting “life hacks”… these micromessages practically scream, “Burnout is sexy!” Those who have burned out (and risen from the ashes of their to-do lists) will tell you the opposite: twenty-four-seven hustle is not sustainable. Self-care is essential. Here are a few tried and true methods:  


Anyone who has operated on minimal sleep and a steady stream of caffeine knows that, at a certain point, exhaustion becomes a liability to your work. Researchers from the University of Pennsylvania found that just five hours of sleep deprivation can cause learning and memory impairment. Thus, running on empty is likely to create more for you to do in the future because you’re probably not producing your magnum opus after slamming three Red Bulls to keep your eyes open at 2 AM. So, instead of burning the midnight oil, just go to bed. Or, if turning in for the night is out of the question, take a nap instead. Even a 20-minute little snooze can help improve cognition.  

Physical Activity   Including physical activity in your self-care routine doesn’t mean you have to add “Train for a Marathon” or “Take up CrossFit” to your to-do list. Instead, try to get your heart rate up any way you can a few times a week.   So often “physical activity” is stereotyped to include lots of protein powders,x Spandex, and mirror selfies. It doesn’t have to be like this. Unless that’s how you do self-care, and it that’s the case, that’s a good thing. Each body is different, and movement comes in infinite varieties—just like self-care.

Find What Feels Good For You Ultimately the basis of self-care is making a commitment to yourself so you can be your best. There isn’t a checkbox of requirements for something to be considered self-care… so long as it is mindful and meaningful.  For marketing newbies (and even the time-tested affiliate rock stars), there are days where this hustle-centered climate might make you feel like you’re falling behind. Relax. Give yourself a literal break to recharge, re-center, and recommit to your most important asset: yourself. [FF]    


One of the most important elements of self-care is positive self-talk. In this age of “The Screen,” it’s easy to view a curated stream of social media and use that as the ultimate standard for your business or body or whatever. Comparison is the thief of joy and measuring oneself against someone else is a definite path to Bummer Town. Instead, manage your screen-time and treat yourself right by integrating positive self-talk into your day. If you’ve never said nice things to yourself before, becoming your own personal hype man might feel foreign. Give it a try anyways. Even if you’re just going through the motions, you’ll start to notice mental shifts for the better.  


Sarah is a copywriter ClickBank, a performance marketing company serving over six million clients worldwide. FeedFront | January 2020 | No. 49

@feedfront | www.feedfront.com


You’ve spent hours creating an outreach program to reach your ideal niche affiliate. The affiliate signs up. Champagne corks are popped. But then… crickets. Here are five tips to increase activation and success with content affiliates. Set Expectations. It begins once your affiliate states s/he is interested in running a campaign and/or receiving product for review. Set your expectations of the affiliate early and be detailed. My expectation guidelines include:

For the affiliate Launch Deadline. I typically give a minimum of one month unless the offer is time-sensitive. Social Plan. Social media plan. Email Strategy. Will there be a blast and what do they need? Images. Influence images requested and terms. Can images be re-used by the brand?

For the merchant Compensation. Commission and bonuses. Product. If product will be provided, which ones, and when? Assets. Images or other support items being provided. Call to Action. What is the result you are looking for? Make It Easy. Content affiliates many times have hectic schedules. They may be writing their posts in the evening when you aren’t available. Make it as easy as possible to create a campaign without having to stop and wait for a response. I create a Campaign Asset Page which includes: Product details. Product images sized for all mediums. Topic ideas. Research links. Compliance instructions.

Incentivize. Money talks and so do bonuses. To rise to the top of the priority list, my content affiliate campaigns come with a bonus program that includes attainable and aspirational goals. You can also put together a ”go live,” which provides a bonus when the post goes live. Show the affiliate how the numbers will add up quickly and make your post a priority. In affiliate marketing, we can’t necessarily require the number of posts or outreaches. However, we can make recommendations based on our experience and explain how these recommendations lead to full revenue potential. Bonuses options are typically performance-based such as the number of sales.


Five tips, you can implement today, to turn your content affiliates into revenueproducing affiliates. By Stephanie Robbins

Limited Time Promotional Opportunity. The power of content affiliates/influencers is the loyalty and relationship with their followers. As such, content affiliates love an opportunity to give back to their followers. Offer your affiliates a limited time promotion such as a percentage off, gift with purchase or free samples. The limited-time promotion increases conversion rates which results in higher commissions and a happy affiliate. Create a code for your promotion that tracks within your network. The popular Instagram stories and posts are known for limited clicks. Empower your affiliate to promote without a link. Follow Up. You tried these tips and still silence. Don’t give up! Continue to follow up just as you did when you were recruiting. Space out your follow-ups to avoid irritating the affiliate but keep on it. You never know the external circumstances. Don’t take it personally. Don’t get upset. Be consistent, empathic and optimistic. [FF]

Stephanie, with RobbinsInteractive.com, connects brands to niche affiliates to grow revenue – without cannibalizing existing sales. FeedFront | January 2020 | No. 49


@feedfront | www.feedfront.com


BROADEN YOUR SOCIAL MEDIA AUDIT For a marketing strategy to succeed, it’s important that all efforts work well together. By Michelle Held

When I’m asked to do a social media audit, I always establish an understanding with new clients that I don’t restrict my comments to just social media. For a marketing strategy to succeed, it’s important that all efforts work well together. That is sometimes met with resistance by the client when they only wish to focus on social media due to budget or time restrictions. Sometimes they start posting and never look back to evaluate engagement or ROI. Once clients move to paid social, they may become focused on targeting the best Facebook audience while other aspects, like landing pages, are neglected. That’s why it is important to at least take a cursory look at an overall view of the website, app, and all marketing channels in use while auditing social media efforts. Recently a new client came to me for help managing their paid campaigns. They were in a hurry to rework their social media strategy to increase sales for the 2019 holiday season. I reviewed their prior creatives, spend, organic posts, and sales data. The client provided images and videos they had used in the past. Two videos were acceptable but not ideal, and the rest had grammatical errors and broken English in the captions. Organic Facebook and Instagram posts had the same issues. Included in the proposal was a budget for creating new images and videos. Existing posts were to be edited to correct grammatical errors in older posts. If the audit had only included social media, other issues would have been missed. The website had grammatical errors too. It also did not convey how the product works, the science behind it, or how it’s used. It took four clicks to buy the product. Buy now buttons did not add the product to the cart. Shipping information and customer support was not clear.


Google Analytics showed that traffic was 80% mobile yet, mobile users accounted for 20% of sales. Page loading speed was slow. Page Speed insights ranked in the 50s on mobile. This is a major concern when we’re targeting mobile users to download a companion mobile app. The promo code field on the shopping card was not functional. After some testing it was found the checkout page fields were unusable for Samsung and Huawei phones. Both the iPhone and Android apps had less than 10 reviews each in their respective app stores. Although this is an extreme case of a broken online sales process, it is a good example of why it is important to consider your entire online presence even though your focus is social media. User experience is important, and no amount of campaign spend will override a sluggish website, weak messaging, and a broken shopping cart. [FF]

Michelle is an and author and digital marketing consultant who blogs on metrony.com and AskCyberSecurity.com FeedFront | January 2020 | No. 49

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2,000 ATTENDEES 50% affiliates & 25% advertisers

This is the only place where you can network and learn with 2,000 of the affiliate marketing industry’s stakeholders. If you want to do business in the performance marketing industry… then you NEED to be at #ASEURO20.

OVER 70 EXHIBITORS in our exhibit hall and Meet Market

OVER 30 EXPERT SPEAKERS sharing current trends, opportunities & threats in the affiliate marketing space

FIND OUT MORE AT: www.affiliatesummit.com/euro

OVER 75 COUNTRIES represented including the Netherlands, UK, Germany, France and Spain

@feedfront | www.feedfront.com


On New Year’s Day, the California Consumer Privacy Act of 2018 (“CCPA”) took effect. The strictest privacy law in the country, the CCPA could become a de facto national data privacy standard. Though its approach to consent is different from the EU’s GDPR (opt out vs. opt-in), the CCPA is based on the same principles of a consumer’s “right to know” what companies know about them and the “right to be forgotten.” Like Europe, California is seeking to return to its residents some real measure of control over their personal information. The CCPA gives California consumers four basic rights over their personal information: 1. the right to know what personal information a business has collected about them, where it came from, what it is being used for, whether it is being disclosed or sold, and to whom it is being disclosed or sold; 2. the right to “opt out” of allowing a business to sell their personal information; 3. the right to have a business delete their personal information; and 4. the right to receive equal service and pricing, even if they exercise their privacy rights.


The strictest privacy law in the US has come into effect. Here is a quick guide By William Rothbard

rights, but they are allowed to offer financial incentives to consumers for the collection, sale, or deletion of personal information. The CCPA applies to for-profit businesses that collect and control California residents’ personal information, do business in California, and: (a) have annual gross revenues over $25 million; or (b) receive or disclose the personal information of 50,000 or more California residents, households or devices annually; or (c) derive 50 percent or more of their annual revenues from selling California residents’ personal information. As a practical matter, because so many online companies have California customers, those meeting these jurisdictional thresholds, wherever located, and without any physical presence in California, will be subject to the law. The CCPA is enforceable by the California Attorney General, with civil penalties of up to $7500 per violation. Consumers also can enforce it, individually or as a class, and seek damages for mistreatment of their sensitive personal information or for a business’s failure to have security procedures. If the CCPA applies to you, have you updated your privacy policy and practices to be compliant? If not, and to reduce the costly risk of being an enforcement target, consulting appropriate counsel on how to become compliant can be helpful. [FF]

Businesses must disclose consumers’ rights under the CCPA, including the right to deletion of their personal data; the categories of personal information they collect; the purposes of collection; and the categories of personal information that they sold or disclosed in the preceding 12 months. Requested information must be provided for free within 45 days. To make it easy for consumers to prevent the sale of their personal data, the CCPA requires companies to place an opt-out link entitled “Do Not Sell My Personal Information” on their home pages. Businesses cannot “discriminate” against consumers in pricing and product offerings for exercising their CCPA privacy

William Rothbard is an FTC and privacy attorney and author of FTCAdLawAlert on www.FTCAdLaw.com

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Keynote Speakers




enny is an entrepreneur and intrapreneur, founding two scaled digitally native business from scratch: Rent the Runway and Jetblack. Jetblack is the first portfolio company within Walmart’s technology incubator, disrupting traditional ecommerce with a personal shopping service over text message and voice. Previously, Jenny Co-Founded Rent the Runway, a business that has transformed the retail industry by making designer clothing rentals a convenient and accessible luxury experience for millions of women. During her time at Rent the Runway, Jenny wore many different hats, serving as President, Head of Logistics, Head of Business Development and Head of Special Projects. Jenny remains a Rent the Runway board member and adviser, a board member of Shutterfly and Jetblack, and an adviser to and investor in various businesses, many with female founders. She is Co-founder of the RTR Foundation, and guest lecturer at various universities and professional forums. Jenny has been honored with numerous recognitions including Inc. Magazine’s “30 Under 30”; Fortune Magazine’s “40 Under 40” and “Most Powerful Women Entrepreneurs”; and Fast Company’s “Most Influential Women in Technology.” She earned her MBA from Harvard Business School and graduated Cum Laude from Yale University. She currently resides in New York City with her husband and three children. [FF]

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@feedfront | www.feedfront.com

Keynote Bios




im Burd has been an entrepreneur since age 19, sold multiple million dollar companies, and currently owns one 7-figure and two 8-figure companies. He runs the largest community of online marketers in the world called the Facebook Ad Buyers Group and Co-Founded Ad Leaks, an advanced version of the group with tutorials, strategies and methods about digital marketing. Tim has been featured in Forbes and Bloomberg and regularly consults clients on internet marketing as well as business automation. [FF]




ffiliate marketing world is ever changing. The worst thing you could do is model what worked last year, only to discover no one is up for promoting your offer. Fortunately, Amber and East 5th Avenue always know what’s working right now. With a proven track record of generating $40 million in product launches, adding 7 million names to clients’ lists and helping Affiliate Accelerator coaching clients make over $350 million in affiliate revenue in the past 2 years alone. Amber Spears can teach you how to crush your next launch or evergreen offer with an army of promotional partners.[FF]

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Robert Glazer is the founder & CEO of global performance marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, & Inc. Magazine’s Best Place to Work. Bob is a columnist for both Forbes and Inc. & many other leading publications. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that is followed by over 35,000 leaders worldwide. He recently authored the international bestselling book, Performance Partnerships & is a sought-after speaker by companies & organization around the world. Bob serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur’s Organization & founder of The Fifth Night charitable event. MARK WALTERS, GROUP CEO, AWIN


Mark Walters’ extensive commercial and managerial experience, spanning over 25 years, has seen him working across all areas of media, taking responsibility for management team building, project development and value creation. After 11 years as MD of Awin in the UK and US, Mark was appointed Group CEO in 2014 tasked

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with unifying and expanding the organisation as well as building on the key drivers of Culture, Service and Technology. STEPHANIE HARRIS, OWNER & CEO, PARTNERCENTRIC

Stephanie Harris is the owner and CEO of PartnerCentric, the largest woman-owned (WBE certified) and fully-remote performance marketing agency in the space. A veteran of the industry, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs that are still in the PartnerCentric portfolio today. She has been named a PerformanceIN Top 50 Industry Player two years in a row and has held multiple speaking engagements at industry conferences as well as niche finance events like CardCon and Capital One’s Women in Business Panel. Her tenure and philosophy that in order to lead you have to know how to do every role, has given her a comprehensive view of the industry as well as the ability to propel it forward with vision, talent and drive. Stephanie Harris lives in New York with her husband and four children. BRIAN MARCUS, VP OF GLOBAL MARKETING, TUNE

Brian Marcus, TUNE’s Vice President of Global Marketing has been shaping the performance marketing and ecommerce communities — as a digital marketer,

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Keynote Panel Bios as a platform owner, and as a platform evangelist since 2002. Brian launched into eCommerce leading customer acquisition at JC Whitney, a century-old cataloger destined to move online. From there, he went on to build two global affiliate marketing platforms, one at Google (Google Affiliate Network) and the other at ebay (ebay Partner Network). Just prior to TUNE, Brian was VP of Marketing at Teespring, a global print-ondemand platform to create and sell customized consumer products. Brian is a Chicago native, a Cubs fan, and a music fanatic. He now considers Seattle his home and spends his free time enjoying the Pacific Northwest with his family. He earned his BA from Grinnell College (in Iowa) and his MBA from the University of Chicago (Booth). DAVID A YOVANNO, CEO & DIRECTOR, IMPACT

A seasoned technology executive, Dave joined Impact in February 2017 and has been providing strategic leadership to premier SaaS companies in the MarTech space for more than 20 years. Dave is a dynamic, results-oriented leader with a strong track record of performance in turnaround and fast-paced global marketing services and SaaS organizations, including in public company settings. Before joining Impact, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.


Julie Van Ullen is the Managing Director, US for Rakuten Marketing. In her role, Julie is responsible for overseeing the commercial organization selling and supporting the holistic suite of Rakuten Marketing’s affiliate solutions for Advertisers and Publishers. Additionally, Julie drives the strategy and vision related to all aspects of go-to-market for Rakuten’s Affiliate+ (data, prospecting, retargeting, social, search) offerings. Prior to joining Rakuten Marketing, Julie was the Vice President of Digital, for FreeWheel. In her role, she served as digital segment GM to oversee product vision, client acquisition, and overall go-to-market strategy for FreeWheel’s suite of video ad serving and monetization solutions. Before FreeWheel, Julie served as Vice President of Publisher Solutions at premium ad exchange, OpenX, overseeing the Sales function for the East Coast and before that as Vice President of Member Services at the IAB where she was responsible for attracting new members and developing a portfolio of opportunities and initiatives to keep current members engaged. As a part of serving IAB’s membership, Julie oversaw IAB’s elite Committees and Councils, charged with putting industry best practices and thought leadership into the marketplace. Those focal areas included Native, Programmatic, Digital Video, AdvancedTV, Digital Audio, Social Media, and Gaming. Prior to making her transition to the digital space, Julie was an Editor at The Taunton Press in the books division of Fine Woodworking and Fine Homebuilding and still enjoys furniture-making in her free time. When not on the job, ex-opera singer Julie sings with the classic rock cover band. [FF]

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Session Speakers MIKE ALLEN, Founder, Businesswright Consulting LLC

Mike Allen has been involved in affiliate marketing since 1999 and is a charter member of the Performance Marketing Association where he serves on two councils. He is the founder and “Chief Executive Shopper” at Shopping-Bargains® and, as such, was a finalist for the LinkShare Golden Link Merchant’s Choice Award in 2005 and the LinkShare Golden Link Advertiser’s Choice Award in 2008. Mike was the 2009 “Affiliate of the Year” recipient at the Affiliate Summit Pinnacle Awards. In addition, Mike likes to provide solutions for online and local businesses. In doing so, he performs affiliate program management, website and social media development, and local Internet marketing services via Businesswright Consulting which he established in 2013. Mike has presented multiple times at Affiliate Summit as well as Blogworld (NMX), Affiliate Management Days, CJU, and several other performance marketing conferences. ANDY BARR, CEO, 10 Yetis Digital


A digital and traditional media / PR fella who has worked for several leading Global brands, such as AXA, Whitbread, FirstGroup and Unilever in various senior Marketing and Public Relations roles. Co-founder and co-owner of 10 Yetis Digital. 10 Yetis Digital is an Award Winning Agency that also has separate and dedicated video

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and social media divisions. We work with brands such as Superdry, Hillarys, Holiday Cottages, Countrywide, VoucherCloud, Wateraid, MyVoucherCodes, IKEA Family Mobile, Sunshine, Caterer.com (TotalJobs) and Made.com plus many more. Specialties: Search engine optimised digital media (authority link building) campaigns and traditional media that results in sales. Accomplished conference speaker having talked around the globe about digital PR, online PR and traditional PR. CHRIS BOGGS, Founder, WebTrafficAdvisors.com

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s. Since founding Web Traffic Advisors in 2014, Chris advises business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris works with sub-contractors and freelancers to deliver direct campaign execution in paid Media (Search & Social) and SEO, and also supports organization teams and agencies as an outsourced Director/ Strategist. Chris also loves developing and delivering customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B, Travel, Retail and other industries. Twitter: @ boggles

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Session Speakers

JONTI BOLLES, President/Owner, White Hats Ops

HOLLY BRIM, Director of Marketing, Americas, Partnerize

Jonti Bolles has developed her knowledge and expertise in Search Engine Marketing after more than a decade and a half of building SEM teams and leading an award-winning agency. She balances her first love, Search Engine Optimization, with helping clients achieve long-term sustainable growth by consulting on digital marketing strategy, PPC management, and analytics. As a former professor, clients find her ability to teach and break down complex strategies and tactics into simple blueprints refreshing. White Hat Ops is a truly remote-based agency. When not traveling around the United States in an RV, Jonti can also be found working with clients remotely from such places such as an off-grid cabin in the Rockies or from a small town in Italy.

Holly manages all marketing channels for Partnerize in North America. Prior to Partnerize, she was a Senior Marketing Strategist for Catalyst SF, an independent branding consulting for marketing technology. There she led marketing strategy and planning for a variety of tech companies globally. Holly graduated with her MBA from the University of San Francisco.

DEBBIE BOOKSTABER, President, ElementAssociates.com

Debbie Bookstaber is the President of ElementAssociates.com, a digital marketing and influencer outreach agency based in Philadelphia. She also serves as the CMO of Hashtracking.com, a leading social media analytics company. Debbie has 15+ years of marketing experience and has managed online marketing programs responsible for several hundred million dollars in annual sales. Debbie has advised PR firms, Fortune 500 companies, nonprofits and government agencies on blogger relations and effective social media strategies. Debbie has been blogging since 2007. She was recognized as one of the “Top 25 Parent Bloggers Who Are Changing the World” by Babble. com in 2012 and as a “Best of the Net” Blogger by Working Mother Magazine in 2013. Follow her on Twitter: @buzzmommy.

ALEX BROWN, CoFounder, The Beard Club

Alex has been launching e-commerce companies for over 5 years, starting with multiple successful crowdfunding campaigns (like Coolbox which ended up on ABC’s Shark). He is best known as CoFounder of the viral hit Dollar Beard Club. DBC hit $10M in their first year with no performance marketing or affiliate help, and has gone on to become a scalable and globally known brand with over 300M video views. Since exiting Beard Club, Alex has been advising multiple companies and speaking around the world on branding and content marketing. He currently runs the first e-commerce brand accelerator program for brands on pace for 8+ figures, and is an advisor to NGO’s helping building entrepreneurial ecosystems. SARAH BUNDY, CEO, All Inclusive Marketing Inc. Sarah Bundy is an award-winning business and digital marketing thought leader, ranked in the Top 40 Under 40, Top 100 Fastest Growing Companies in Canada, Top 100 Female Entrepreneurs in Canada, and Top 40 Digital Marketing Strategists of 2012. She is recognized as an expert in performance marketing by the New York Times and is listed in the Top 50 Industry Players and Most Influential Affiliate Marketers of 2018.

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Session Speakers CHARLIE CALABRESE, Vice President of Operations, Partnerize

BRUCE CLAY, President, Bruce Clay Inc

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing optimization firm providing search engine optimization, pay per click management, social media marketing, conversion rate optimization/analytics, SEO-friendly site architecture, content development, and SEO tools and education. Bruce has been in this industry for 23+ years. He has spoken at over 300 conference sessions, has written 3 books and has offices on 5 continents. His branding is almost legendary. Do a Google search for “Who is the father of SEO” and you will see pages of results naming Bruce. Bruce has been a speaker at Affiliate Summit for over a million years. DAN COHEN, Group Commercial Director , Savings United

Dan is the Group Commercial Director at Savings United and has worked in the performance marketing industry for over 10 years, having held senior roles at Tradedoubler UK, Como UK & dgmAffiliates – as well as other multi-channel assignments. Prior to that, Dan worked in offline advertising for seven years, with key senior roles at OPUS Media, ITV, Chrysalis Radio & The European Newspaper. Dan brings a wealth of online marketing and traditional media as well as online-to-offline experience. SHAWN COLLINS, Co-CEO, Affiliate Summit


Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the

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affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs on affiliate marketing at Affiliate Tip and hosts the This is Affiliate Marketing podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal. ANTHONY COSTANZO, Director of Marketing, MyBankTracker.com

Anthony Costanzo is the Director of Marketing for MyBankTracker.com, a leading financial services affiliate, recently acquired by QuinStreet. He works closely with banking advertisers to effectively target & acquire new customers: Last year alone his team helped to generate more than $2.5 billion dollars in new account funding for banks like Ally, Citi, AMEX, and more. Anthony drives growth by focusing on a variety of objectives key to monetizing & scaling a successful FI affiliate site including: Identifying effective media sources, partnering with “frenemy” publishers, and helping FI advertisers build the business case to invest more in the affiliate space. Anthony brings more than a decade of ad agency experience to this role. Prior to joining MyBankTracker, Anthony led performance marketing teams in support of Fortune 500 companies across all digital media channels including programmatic display, video, & paid search. And helped to launch successful affiliate programs for new-to-ecommerce brands like M&M’s Gore-Tex, The American Red Cross, and more. His focus on metrics-driven acquisition

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Session Speakers markets has helped clients develop & scale digital marketing programs and identify new revenue streams for online and brick & mortar businesses. TODD CRAWFORD, VP Strategic Initiatives, Impact

As a co-founder, Todd Crawford evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years. JEANNINE CROOKS, Partner Acquisition & Development Manager, Awin US

As the Partner Acquisition & Development Manager with Awin US, Jeannine works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX, FinCon, CardCon and Affiliate Summit. Jeannine works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. With nearly 20 years in affiliate marketing, she is always happy to share her knowledge to help other succeed in the industry she loves. Jeannine, her photographer husband Brad, and their three Siberian Huskies, Dusty, Cody and Hunter, live south of Denver. They love sports, especially hockey, and travel as often as they can. Fun fact: Jeannine was a labor coach and helped deliver 25 babies.

CATHERINE DUNN, Global Affiliate Marketing Manager, Lovehoney

Catherine has worked in the affiliate industry for 12+ years, managing a variety of high profile programs, ranging from fashion (Boohoo, Isabella Oliver) to gifting. Specialising in the niche adult sector, she has managed and grown the Lovehoney affiliate program from inception to become today’s leading adult toy affiliate program in the UK. Working across nine territories, Catherine’s focus is to bring the Lovehoney brand to affiliates worldwide and drive global domination for Lovehoney across our niche sector! MICHELLE DVORAK-HELD, Owner, MetroNY, LLC

Michelle owns MetroNY, LLC where she develops marketing strategies for brands and businesses. She builds online marketing plans specializing in content and social media marketing, content creation, search engine optimization, and project management. She runs AskCyberSecurity.com. In addition, Michelle writes for various industry publications and conducts seminars covering online marketing. Michelle is the author of “Pinterest Tutorial” and cyber security resource guides. She also blogs about marketing metrony.com and about Pinterest at PinTalk.net. Michelle earned a B.S. in Engineering from Rensselaer Polytechnic Institute. Subscribe to her YouTube channel connect with Michelle on LinkedIn, on Twitter @metrony, or subscribe on YouTube. KEVIN EDWARDS, Global Strategy Director, Awin

Kevin Edwards is the Global Strategy Director at Awin. Kevin has worked in affiliate marketing for 15 years and at Awin for more than 10 of those. In his role he’s responsible for empowering the company’s employees and clients with the right

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Session Speakers data and insights to make the most informed decisions about their campaigns. He also takes an active role in creating best practice standards and self-regulation. Kevin was previously Chair of the Affiliate Marketing Council in the UK, and continues to play an active role in the IAB’s Legislation and Standards’ Committee. CHRISTEN EVANS, Affiliate Manager, Apogee

Christen Evans joined Apogee in early 2017 in the role of Influencer Manager. The following year, she was promoted to Affiliate Manager, with clients put directly under her care. Christen got her start in affiliate marketing on the blogging side in 2013. In 2017, she was awarded the Affiliate Summit Pinnacle Award as Advocate of the Year. Christen has spoken at more than a dozen conferences on affiliate marketing since 2014. Christen is a work-from-home mom to a 2.5 year old and has extra love for her kitties, the beach, patio drinks, bourbon, bubbly and awesome high-fives. She provides the comic relief for the Apogee team, largely in .GIF form. KELLI FARLEY, Influencer Marketing Manager, Jane

Kelli is a wife and mom of two energetic little boys. She has worked in Influencer Marketing for the past 7 years; first at Blendtec and now at Jane. com. When she’s not networking and creating relationships with influencers, she’s spending time with her family, cheering her boys soccer teams, crafting, playing games, and trying to relax. DANIEL FLANNERY, North America Sales Manager, Groupon


Daniel Flannery is currently the North America Sales Manager for Groupon Coupons. His career in affiliate marketing started back in 2011 where he helped scale out the B2B division at Integrate,

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a startup company based out of Scottsdale that provides enterprise solutions for managing demand generation programs. While at Integrate, Daniel focused mostly on content syndication working on both the advertiser and publisher side. Seeking a move back to his hometown of Chicago, Daniel started his next venture at Groupon and hasn’t looked back since. His track record of building successful marketing campaigns is best evidenced by his launching of the single highest revenue producing campaign in Groupon’s history. His newest and most exciting challenge is leading a team of Account Managers and making the Groupon Reach Network a best-in-class partner in affiliate marketing for both Groupon’s clients and their shopping savvy user base. Daniel graduated with a BS in Accounting and a BA in Business Management from Truman State University, or the “Harvard of the Midwest” as he likes to call it. MATT FRARY, CEO and Founder, SmarterChaos, Inc.

Matt Frary is CEO and Founder of SmarterChaos, Inc. – a Digital Performance Marketing Agency focused on driving customer acquisition. Known as the “Chief of Chaos,” Matt brings his entrepreneurial drive, positive outlook and trendsetting strategic thinking to the affiliate marketing industry. He’s regularly sought out to speak both locally and nationally and is considered an industry visionary in Affiliate and Digital Marketing. His personal motto “Make It Happen” propelled him to launch six successful performance marketing companies, including SmarterChaos. SmarterChaos boasts national brand clients including Manscaped, FabFitFun, eBags, Dollar Shave Club, Meredith Magazines and many more. The company has also been listed four years in a row on the Inc. 5000 Fastest Growing

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Session Speakers Companies in America and is a Forbes Agency Council member. Matt is a Founder Institute Mentor in Denver, Colo., an Alumni Advisor for the Thunderbird MBA program at Arizona State University and a Board Member for the Castle Rock Primary Employers Board in Castle Rock, Colo. Matt is also Founder/CEO of She Is Media, Chief Influencer of Webfluential U.S., Owner/CEO of Elite Media Partners, Chief Deal Taker/Owner at DealTaker, and Owner/Consultant of SmartDog Marketing. AARON FULK, Chief Executive Officer/Founder, Lillian James Creative

In 2016, as a single mom without a college degree, Aaron (spelled like a boy) founded Lillian James Creative in her garage. She leaned on her marketing and sales experience, tapped into her personal and professional networks, and utilized her intuition and ambition to overcome obstacles, conquer challenges, and achieve company goals. With more than 17.000 LinkedIn followers, Aaron excels at understanding and strategically leveraging online platforms to build her network, expand her influence, and grow her company. Aaron produces her own podcast (The Cocktail Hour Podcast), her own LinkedIn Live weekly business show (Above The Fray), is a published writer, and has been a speaker at Leadership Lyceum, Global Entrepreneurship Week, the University of Kansas, Sprint Women’s Wise Event, and CultureCon, among others. MARYELLEN GARASKY, Affiliate Marketing Manager, Jane

Maryellen stumbled across affiliate marketing while owning and operating a business with her husband. Taking the reins on their marketing, she started a hyperlocal blog about things to do in her beautiful hometown of Coeur d’Alene, Idaho.

Topics included everything from date-night ideas to free family activities. Maryellen worked affiliate links into her content and social media and was a social influencer before there was even a word for it. Quickly outranking the chamber of commerce and visitors’ bureau on “things to do in Coeur d’Alene” and other relevant terms, Maryellen landed a spot at an affiliate marketing agency. There she managed programs for brands like Philosophy, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada, Roots USA and many more. Maryellen set her sights on working directly for an advertiser, so she left the agency for Restaurant.com, where she led the channel for both networked and direct affiliate partners. She later joined Jane in April 2015 and has received the prestigious Affiliate Summit Pinnacle Award, as well as the Awin-ShareASale ThinkTank Award for Merchant of the Year. Maryellen is married to her college sweetheart and they have one 13-year-old daughter who is a competitive swimmer. She spends most of her non-working hours (and some of her working hours, let’s be honest) on a pool deck. RICK GARDINER, Founder and CEO, iAffiliate Management

Rick is responsible for driving strategic growth initiatives for iAffiliate Management by bringing big ideas to life. He values iAffiliate Management’s company culture, creating an exceptional client experience, and long-standing industry relationships. Since founding iAffiliate Management in 2009, the agency has grown and joined the ranks of an Inc. 5000 fastest-growing private companies in America. Prior iAffiliate Management, Rick was Sr. Manager of Affiliate Development at Digital River

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Session Speakers oneNetworkDirect where he was responsible for revenue growth and building key partnerships for consumer technology brands like Symantec, Logitech, Targus, and Microsoft. JEN GOODE, Owner, JGoodeDesigns.com

Jen Goode is both geek and creative, a professional artist also working as an affiliate and merchant in the Performance Marketing industry. She is a workat-home mom of three, social media enthusiast and “doodler in charge” of JGoode Designs (JGoodeDesigns.com) with her work published in a number of magazines. Jen offers her illustration and design work for licensing to manufacturers while she promotes products featuring her art through various affiliate programs. Jen is the Affiliate Summit Newcomer Program Coordinator and has been proactive in the fight against the Ad-Tax in Colorado. She has spoken about getting started in affiliate marketing at various conferences and shares her insight about business and creativity at 100Directions.com. LEILANI HAN, Head of Business Development and Partnerships, Wirecutter


As the Head of Business Development & Partnerships at Wirecutter, Leilani drives revenue strategy and commerce operations across affiliate, licensing, syndications and off-platform partners. Leilani is a seasoned marketing professional and team leader with 15 years of digital experience. The last 11 years have been focused on affiliate, managing IR 500 merchant programs and consulting with many commerce content publishers while at CJ Affiliate. This unique combo of merchant, network, and publisher experiences enables Leilani to grow Wirecutter’s core affiliate business and strategic partnerships while staying true to Wirecutter’s mission of servicing their readers first. Leilani graduated with a B.A. in

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Communication from The University of Arizona. RISHI HINGORANEY, VP Client Partnerships, Ibotta

Rishi has more than 15 years of experience in the media and tech spaces across a wide range of disciplines. A lawyer by education, he spent nearly a decade as a federal lobbyist in Washington, DC, representing media and technology clients before Congress and federal agencies. Most recently, he spent 7 years at National Public Radio in DC, helping to run their content licensing business, manage strategic partnerships, and develop new digital revenue sources. NAVAH HOPKINS, Services Innovation Strategist, Wordstream

Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients, she shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, HeroConf, State of Search, Advanced Search Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities. When she’s not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47 (star wars), and Ocicat, Chinook. Connect with her on twitter @navahf and follow #ppcpuppy on Instagram for ppc tips from HK.

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Session Speakers HOPE HORNER, Founder and CEO, Lemonlight

Hope Horner is a three-time entrepreneur who has been featured in Inc.’s Top 25 Entrepreneurs to watch in 2017, Entrepreneur’s 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Horner is a regular contributor at Entrepreneur, Forbes, Inc. and multiple other publications where she shares startup insights and scalable solutions. She is currently working on her third startup, Lemonlight, an LA-based business that produces and distributes branded video content at scale. Lemonlight has been honored in the Inc. 500 and Entrepreneur 360. DUSTIN HOWES, Affiliate Manager - NetProtect, j2 Global

Dustin Howes has an extremely diverse digital marketing background with 10+ years in the affiliate marketing industry. He has cultivated thousands of partner relationships while observing the industry’s best practices. His passion is to help the affiliate industry grow by teaching other affiliate managers how to develop a better program. He created the only online certification course that teaches how to properly manage a merchant affiliate program. The course specializing in training affiliate managers in prioritizing time, running fraud audits, recruit the right affiliates and develop deeper partnerships. Learn more about the course at Performancemarketingmanager. com. Currently Dustin is the affiliate manager for NetProtect - a j2 Global Inc suite of products. Connect with him on Linkedin.com/in/ dustinhowes BRIAN LAFRANCE, Director, SEO, CBS Interactive

Brian LaFrance is currently Lead SEO Analyst for CBS Interactive where he oversees search efforts for major sites such as CBS Sports, GameSpot,

and CBS.com. He has been involved in various aspects of SEO and affiliate marketing for over 15 years. He continues to run his own affiliate sites and consults for a few clients that he has worked with for many years. In 2010, he sold his main affiliate site to a large internet media company and moved on to be the marketing director for an SEO data provider. Brian leverages his knowledge of development, SEO, tools, and data to take advantage of the ever growing list of APIs available for analyzing search data. This allows him to quickly and efficiently scale SEO strategy, regardless of the size of a site. JESSE LAKES, CEO, Genius Link

As the former Global Product Manager for the iTunes Affiliate Program at Apple, and consultant to the Microsoft Store Affiliate Program, Geniuslink CEO Jesse Lakes has focused the last few years on helping Amazon affiliates monetize their global audience. He’s also seen, and learned first hand, the hard lessons about staying in compliance of Amazon’s stringent operating agreement. Join Jesse in learning how stay on Amazon’s good side as an Associate to ensure your affiliate commissions keep flowing in. JOHN LOBRUTTO, Director of Affiliate Partnerships, Vital Plan, Inc

John P. LoBrutto is the Founder of Yes2Affiliates, specializing in the Management & Development of Advertiser Affiliate Programs. Yes2Affiliates is proud to be the channel brand ambassador for Vital Plan, Inc. “Premium Herbal Supplements... Harnessing the Power of Nature” and Crate Club, Inc. “The World’s #1 Special Ops Subscription Gear Club”. John’s previous positions include; Director of Affiliates & Partnerships for Liquid Web, LLC , Director of Affiliates & Partnerships for 1&1 Internet, Inc., Head of Global Distribution for

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Session Speakers AllHotels, Sales Director for Holiday Autos USA (both divisions of Travelocity, LLP), President of Pencils Plus, and Technology Director for Sabre Travel Network. John has over 20 years’ experience in the travel, retail & technology sales channels and has managed affiliate programs for the last 10 years. He specializes in developing new programs, optimizing for success, and entering new markets. DAVID M. ADLER, JD, CIPP/US, Partner, Adler Law Group

Since 1997, David M. Adler has provided innovative solutions for clients facing legal challenges in Trademark, Copyright, Media, Entertainment, Information Technology and Corporate Law. David provides a comprehensive skill set addressing online marketing, sales, content and distribution business risk. David has been designated by his peers as an Illinois SuperLawyer® since 2013 and an Illinois Leading Lawyer in the areas of Entertainment & Media Law. David was an Adjunct Professor teaching Music Law at DePaul College of Law, formerly chaired the Chicago Bar Assoc.’s Media & Entertainment Law Committee and is currently a member of the Illinois State Bar Association Privacy and Information Security Section Council. CASEY MARKEE, Founder, Media Wyse


Speaker, writer, trainer, and bacon enthusiast Casey Markee is the Founder of San Diego-based Media Wyse. An SEO professional with over 20 years experience in the field of digital marketing, Casey has trained SEO teams on five different continents, audited hundreds of websites, and spoken at dozens of conferences. When he’s not leading a webinar for SEM Rush, or answering questions on Facebook, Casey spends his free time with his wife, two kids, two cats, two dogs, and an

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undisclosed number of horses. KELLY MERKEL, VP of Publisher Development, CJ Affiliate

In her current role as VP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ Affiliate platform.Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 17 years of account management experience, Kelly continually grew her client’s business through strategic initiatives, innovative solution adoption and an intense focus on elevating her team’s performance. Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California. BRIAN MESSENLEHNER, Co-Founder/President, AlphaWeb.com, AppPresser.com, and SchoolPresser.com

Brian, a former software developer for the United States Marine Corps, is the Co-founder of SchoolPresser.com, a web development company that specializes in building open source solutions for schools. He is the Co-founder of AppPresser. com, a WordPress based framework for building iOS and Android Apps. He is also the Co-Author of “Building Web Apps with WordPress”, a book published by O’Reilly Media about WordPress as an Application Framework. Brian enjoys learning about new technology and believes open source software like WordPress is the key to successful cost-effective web solutions in any situation. TRICIA MEYER, Owner, Sunshine Rewards

Tricia Meyer (@sunshinetricia) is the owner of

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Session Speakers Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager relationships, and the basics of affiliate marketing. She serves as the Executive Director for the Performance Marketing Association. She is also a partner in WineClubGroup.com. Tricia has been a finalist for the Pinnacle Award for Industry Advocate and won Affiliate of the Year in 2014 and Best Blogger in 2012. DAVID NAFFZIGER, CEO, BrandVerity

David Naffziger is CEO of BrandVerity, a provider of enterprise technology solutions that combat online trademark abuse and help advertisers ensure compliant performance marketing programs. BrandVerity’s services enable clients to identify abuse and efficiently take action to resolve the issues discovered. David received his BS from MIT. LAUREN NEWMAN, VP Revenue, US, Skimlinks

Lauren Newman is Skimlinks VP Revenue for the US. Lauren has a track record of successful market development for leading global media companies (Meredith, Time Inc, Conde Nast, Time Out) and has been the driving force behind major partnerships with companies such as Google, Amazon, Dove, L’Oreal, Unilever, and USPS. Lauren graduated from Arizona State University with a degree in marketing.

conferences for midlife bloggers. A southern girl to the core, Anne lives in Richmond, Virginia, with her family. JOSH PAYNE, Founder & CEO, StackCommerce

Josh Payne is an entrepreneur, investor, and startup advisor. He is currently the Founder & CEO of StackCommerce, the leading native commerce platform helping to connect brands and publishers through commerce content. Prior to founding StackCommerce, Josh managed business development for several leading technology companies including Yahoo!, Meebo (acquired by Google), and Intel. Previously, Josh was an investor in early stage technology companies as a venture capital associate at Aurora Funds. Josh earned his MBA from Duke University and his bachelor’s degree in Computer Information Systems from Indiana University. Josh is a member of Young Presidents Organization (YPO) Bel-Air Chapter, a twotime Finalist for EY Entrepreneur of the Year for Greater Los Angeles, and a “2018 Best CEO in Los Angeles” awarded by Comparably.com. Josh is a startup mentor for venture firms Amplify.LA & 500 Startups and a featured speaker at conferences worldwide, including: Affiliate Summit, Content & Commerce Summit, and The Next Web Conference. Josh also serves on the board of Trubrain.com, a venture-backed biohacking startup. He is a husband, father of three, triathlete, and avid-explorer having travelled to over 40 countries worldwide.

ANNE PARIS, Owner, MidlifeBoulevard.com

SCOTT POLK, CEO & Founder, MarketingNomads. com

Anne Parris owns MidlifeBoulevard.com, an online lifestyle magazine for women over 40 and 50. Anne also manages a community of over two thousand midlife writers and bloggers, coordinates blogger/brand campaigns, and has run two

Scott Polk has built his expertise as a knowledgeable and experienced Search Engine Optimization/Internet Marketing strategist for more than a decade. He concentrates his resourcefulness and skills on the diversified

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Session Speakers aspects of Search Engine Optimization for clients, where he’s earned the distinction of consistent top rankings in all major search engines. Scott is consistently involved in technologies that maximize Conversion, Usability and Accessibility when optimizing & developing large web sites as well as identifying problems/solutions that result in major cost saving strategies. Highly successful and respected within the SEO industry, Scott Polk has consulted and been employed by successful internet companies such as: Bruce Clay, Edmunds. com, AT&T Wireless, ABC News, PGA.com & PGATour.com, Sports Illustrated, Toyota.com, Direct Brands, and numerous others. GENO PRUSSAKOV, CEO, AM Navigator/Chair, AM Days


Geno Prussakov is an award-winning performancebased affiliate marketing expert, who over the years has contributed to the online marketing successes of such top brands as Forbes, Nokia, Hallmark, Medifast, Skype, Travelex Insurance, and hundreds of small businesses. Prussakov authored four affiliate marketing bestsellers (including his bestselling “Affiliate Program Management: An Hour a Day”) as well as numerous Lynda.com courses which have trained many thousands of marketing professionals worldwide. For influencing “change within the industry” Prussakov was named one of Performance Marketing’s Most Vocal Advocates, making a list of Rakuten’s Golden Link Awards Finalists. In 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers. Geno is a regular contributor to several offline publications as well as his own marketing blog (repeatedly named Best Affiliate Blog since 2010). He also regularly speaks at key industry trade

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shows, including Affiliate Summit, PerformanceIN Live, eMetrics Marketing Optimization Summit, PubCon, Influencer Marketing Days, and others. LENNY RABIN, Vice President of Revenue, Prodege, LLC

Lenny Rabin (MRb) is the Vice President of Revenue at Prodege, LLC leading our Partner User Acquisition business. Since joining Prodege as a Director of Sales, he has a proven track record and climbed the ranks of the organization by launching large scale campaigns successfully with over 5,000 companies. The scale and build of Prodege’s platform, which Lenny helped design, offers advertisers the opportunity to connect their brands with a unique member base of 100 Million registered members globally. Lenny has always had a hunger for optimization of campaign strategies, coupled with his appetite to experiment with current marketing techniques and their affordances; he has thrived in the digital marketing space for a decade. Lenny operates under the values of loyalty, creativity, hard work, and transparency to execute and deliver for his clients. Some of his most recent accomplishments include launching large scale campaigns for Hulu, Aspirations, Stash Invest, and Gillette to drive new user acquisition. When Lenny is not tending to his clients, you can find him on the tennis court or riding up and down the Southern California coastline. ARSEN RABINOVICH, Founder, TopHatRank

Digital Marketer, SEO, International Speaker, 2X Interactive Marketing Award Winner, Search Engine Land Award Winner. Founder @TopHatRank, a Los Angeles based marketing agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

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Session Speakers ADAM RIEMER, Founder, Adam Riemer Marketing, LLC

STEPHEN ROBINSON, Director of Affiliate Marketing, JEBCommerce

Adam is an industry veteran and 2016 Pinnacle Award winner for Affiliate Manager of the Year. With a proven track record of managing top-ofthe-funnel and value-adding affiliate programs, helping companies and bloggers get higher search engine rankings and working with data to help you monetize your traffic, he is ready to help you with a custom strategy that fits within your budget. You can reach him on his website at www.AdamRiemer. me and make sure to follow him on twitter @ rollerblader.

Stephen Robinson is a seasoned industry vet with 12+ years of experience in affiliate marketing and has been in digital marketing for the past 15 years. Stephen has had the opportunity to work at several agencies including: Converseon, JEBCommerce, House of Kaizen, All Inclusive Marketing and is thrilled to be back at 2019 OPM/Agency of the Year, JEBCommerce. He has managed several large retail brands including: Hilton Hotels, Audible, Bodybuilding. com and Red Roof Inn. Stephen joined JEBCommerce as Senior Affiliate Manager in the Spring of 2018, before being promoted to Director in December 2018. He thoroughly enjoys helping the team with strategy and delivering outstanding service to JEBCommerce’s clients. Stephen enjoys spending as much time as possible on his boat with his wife, Jamara, and their three daughters. He also enjoys volunteering at his church serving as Youth Director. In his spare time, he is training for triathlons with a goal of completing a 140.6 Ironman in 2021.

STEPHANIE ROBBINS, Owner, Robbins Interactive

Robbins Interactive began 16 years ago and continues to thrive a small niche marketing consultancy. Owner, Stephanie Robbins, connects brands to niche online influencers to incrementally grow revenue through her company Robbins Interactive. She brings over 20 years of online marketing experience, including leading the interactive division for a nationally acclaimed digital agency. Stephanie is known for representing a select wellness and green brands that she can authentically promote, treating each brand like it is her own. She has spent the past 10 years developing relationships with over a thousand influencers and focusing on the health and wellness industry. A known subject matter expert, Stephanie has been interviewed on NBC Business Talk Radio, spoken at the Influencer Marketing Days as well as Performance Marketing Conference, ShiftCon, Type A, Stephanie has been published in Feedfront Magazine and SmallBizTrends.com.

WILLIAM ROTHBARD, Attorney, Law Offices of William I. Rothbard

Bill Rothbard is a seasoned FTC advertising lawyer. He counsels direct response advertisers, online merchants, affiliate marketers and telemarketers on their legal compliance duties and represents clients in federal and state consumer protection investigations and enforcement actions. He has litigated and negotiated settlements in dozens of FTC and state Attorney General cases. Bill is a regular speaker at ad industry conferences, long-time contributor to the Direct Response Marketing Alliance (DRMA) newsletter, and author of FTCAdLaw Alert, a legal blog published at www. FTCAdLaw.com. Bill received his law degree from

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Session Speakers the University of California, Hastings College of Law in 1976. From 1977 to 1984, Bill was an attorney with the FTC, holding positions as an advertising enforcement attorney and Attorney-Advisor to the FTC Chairman. Bill has practiced law continuously since 1984, except for a two-year appointment as Counsel to the United States Senate Judiciary Committee in 1987-88. JESSICA SEIB, Senior Affiliate Manager, BuzzFeed

Sri is CEO and Cofounder of Increasingly, the AI product bundling technology company. Previously, Sri founded and sold two digital marketing technology businesses. He has won National Business Awards’ highly commended Entrepreneur of the Year, Sunday Times Tech Track 100 and Deloitte Tech Fast 50. Most recently, he won a Google awarded scholarship to study AI and futuristic technology at NASA.

JANA SEITZER, Founder, whiskynsunshine.com


Jana is a savvy strategist and clever marketing communicator with extensive marketing, design, and public relations experience. She founded her first company in 1998 and offers nearly 20 years of award-winning experience in corporate communications, print & digital design, marketing strategy, social media strategy, and brand strategy. She’s also the proud mother of four kids, wife, a lifestyle and travel blogger, speaker, and rarely sleeps.

Carolyn Shelby has been involved in developing and marketing Internet technologies since 1994, when she was the co-founder and managing partner of an Internet Service Provider near Purdue University. She specializes in technical and enterprise SEO, and has been helping corporations adjust their structure and focus to make the most of new media by integrating “search awareness” into their corporate culture since the 90s. As Director of Search Engine Optimization at tronc, Inc. (formerly Tribune Publishing), Carolyn and her team are responsible for technical SEO and organic audience-generation strategies across tronc’s vast portfolio of properties including the Chicago Tribune, Los Angeles Times, Baltimore Sun, and the South Florida Sun-Sentinel. Her team delivers data-driven strategies through a commitment to web-analytics, employee training, and honest reporting.

NICKY SENYARD, CEO and Founder, Fintel Connect


SRI SHARMA, CEO and Co-founder, Increasingly

Nicky Senyard is the CEO and Founder of Fintel Connect (formally Share Results), a performance marketing company specializing in the financial services industry. Nicky has been an influencer and leader within the affiliate space for the past 15 years, with the goals of creating contribution and growth for Fintel Connect clients and partners. She has driven the organization to become a leading affiliate network dedicated to serving the North American financial services space, with clients such as Scotiabank, EQ Bank, and Borrowell. She has done so through her innate ability to anticipate and innovate in line with market trends.

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JOE SINKWITZ, Co-founder, CEO, Intellifluence

Having handled sensitive search penalities and reputation management issues for Fortune 500s via consultancy Digital Heretix while also running the largest influencer network on the planet in the form of Intellifluence, Joe’s over 20 years of digital marketing experience in competitive search markets (i.e. payday and insurance) is now put to

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Session Speakers use for you live at Affiliate Summit. JOE SOUSA, Senior Affiliate Coordinator, Fanatics. com

Joe has been in the SEO/Affiliate industry since 1998. He started out doing SEO for clients but transitioned into a full time affiliate and affiliate manager. Over the years Joe has built hundreds of different sites in many different niches and has experience in PPC, SEO, video, blogging, affiliate management, and social media. Joe is currently the Affiliate Coordinator for Fanatics.com, FansEdge. com, NBAStore.com, NFLShop.com, shop.MLB. com and other related properties and has won multiple industry awards including the Affiliate Manager of the Year and Exceptional Merchant Pinnacle Awards. STEPHAN SPENCER, SEO Expert and Consultant

Stephan Spencer is an internationally recognized SEO expert, consultant, and bestselling author. He is the co-author of The Art of SEO (now in its 3rd edition), author of Google Power Search (2nd edition), and co-author of Social eCommerce. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. Stephan invented a pay-forperformance SEO platform called GravityStream that was also acquired and is now part of Rio SEO. Stephan’s clients post-acquisition have included Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan is a contributor to Harvard Business Review and AdWeek among others, and the host of two popular podcast shows, Get Yourself Optimized (getyourselfoptimized.com) and Marketing Speak (marketingspeak.com). Visit him on the web at stephanspencer.com and follow him on Twitter @ sspencer.

JASON STEELE, Journalist

Jason Steele is a nationally recognized journalist specializing in credit cards and award travel. Since 2008, he’s contributed to over 100 of the top personal finance and travel outlets including Credit Karma, Forbes, US News and The Points Guy. Jason has been widely quoted in the mainstream media including the Washington Post, the USA Today and Bloomberg Business Week. Jason also runs a consulting practice called The Steele Team where he helps companies produce and monetize online content using affiliate marketing. Jason is also the founder and producer of CardCon, The Conference for Credit and Credit Card Media. WADE TONKIN, Senior Affiliate Manager, Fanatics

Wade Tonkin has been managing affiliate programs since 1999. He’s currently the Senior Affiliate Manager at Fanatics, running a team that oversees affiliate programs for 30 + ecommerce sites including Fanatics.com, NFLShop.com, MLBShop. com, NBAStore.com, Shop.NHL.com, Lids.com and SportsMemorabilia.com as well as for pro and college sports teams including the New York Giants, Chicago Bears, Kansas City Chiefs and more. Wade has been recognized as aWin/ ShareASale Advertiser Team of the Year for 2018, a 2 time AvantLink Affiliate Manager of the Year and is a two time Exceptional Merchant Pinnacle Award Winner with Fanatics. Wade lives in Orange Park, FL with his family and enjoys OrangeTheory workouts and Trail Running. DAVID VOGELPOHL, Vice President, WP Engine

David Vogelpohl is the Vice President of Web Strategy at WP Engine, a WordPress digital experience platform. WP Engine is a global leader in open source focused technology. Since 1996,

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Session Speakers David has been building teams which create and market digital experiences for the web, mobile, and beyond. David’s teams at WP Engine focus on WordPress development, WordPress core contributions, and performance marketing. David’s speaking style is focused on actionable-insights inspired by the most recent advancements in digital marketing, seasoned with over 20 years of know-how, and backed by relatable and relevant real-world examples. CHRISTOPH VON BULOW, CCO (Chief Commercial Officer), Webgears Group

Christoph von Bülow has 20 years of experience within various roles in the online media and travel industry in Europe. He started his career at the online advertising arm of one of the biggest publishers in Germany, Hubert Burda Media. This was followed by 2.5 years as Business Development Manager at the European online travel agency (OTA) lastminute.com where he market their advertising inventory. After that he was part of the management team at the European branch of Travelzoo Inc. (NASDAQ: TZOO) and developed the advertising business model in the UK, Germany and Spain. From 2016 to mid-2019 he lead the Operations at HolidayPirates Group in Europe, based in Berlin, Germany, and most recently, he joined the Webgears Group in August 2019 as Chief Commercial Officer (CCO). CHRISTINA WEAVER, Global Senior Affiliate Marketing Executive, Lovehoney


Christina has been working in the affiliate industry for 5 years, previously managing clients from the fashion and beauty space, and now assists with managing the Lovehoney affiliate program across 9 markets. Since being at Lovehoney she has implemented initiatives including Attribution reporting, customer data insights and blogger

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events at Lovehoney HQ, all pivotal factors in Lovehoney’s recent award commendation. Prior AARON WEIGUM, Director, Performance Partnerships, ESPN+ Disney Streaming Services

Aaron Weigum is the Director of Performance Partnerships for Disney Streaming Services, a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Aaron’s team is responsible for managing the affiliate marketing programs for both ESPN+ and Disney+ as well as the paid media strategy on connected TV device partners, driving new customer acquisition for Disney’s streaming services via these partnerships. Prior to joining Disney, Aaron led business development and affiliate marketing teams at Walmart eCommerce and Rakuten Marketing. Aaron graduated from NYU with a BA in Political Science and currently resides in Brooklyn, NY. JACQUELINE WLADIS, Sr. Commerce Partnerships Manager, Condé Nast

Jacqueline Wladis is responsible for all commerce based merchant and network partnerships for Condé Nast in her current role as Senior Commerce Partnerships Manager. For the past two years she’s worked with a stellar commerce team on rapidly growing affiliate revenue for all of Condé Nast’s esteemed magazines which include Allure, Ars Technica, Architectural Digest, Bon Appetit, Condé Nast Traveler, Epicurious, Glamour, GQ, Pitchfork, Self, Teen Vogue, Vogue, and Wired. Previously she led affiliate strategy and advertising for a small fashion/tech startup. Jacqueline graduated from Tulane University with a B.A. in Art History.

Profile for Affiliate Summit

FeedFront Magazine Issue 49