FeedFront Magazine, Issue 13 by Affiliate Summit

The Ofﬁcial Magazine of Afﬁliate Summit

Issue 13 | January 2011

It’s OK to Monetize Five Ways to Get an Afﬁliate’s Attention

By Missy Ward Page 2

By Tricia Meyer Page 10

The Secret to Success in Business By Shawn Collins Page 31

New Trends in Social Media By Ricky Ahuja Page 18

Afﬁliate Summit West 2011 Agenda Page 34

CONTENTS

FeedFront | January 2011

Editors’ Note: The State of the Affiliate Blogosphere By Missy Ward

Ins and Outs of Affiliate Negotiating By Cindy Ballard

Affiliate Marketing Goes Hyper-Local By Carolyn Tang Kmet

Effectively Use Datafeeds to Enrich Your Website By Eric Nagel

The Secret to Success in Business - Persistence By Shawn Collins

The Hidden Opportunities Behind Attribution Standards By Scott Allan

Five Reasons Why You Aren’t Making Money By Charles Bohannan

New Trends in Social Media By Ricky Ahuja

Pay-Per-Call - Get Off the Sidelines By Rob Duva

Grow Your Audience Through Podcasting III: Distribution By Daniel M. Clark

Affiliates Can’t Afford to be Non-compliant By Rachel Corcoran

Agenda

Drew Eric Whitman Bio

Four Keys to Negotiating with Affiliate Managers By Colleen Darwent

Brian Solis Bio

Speaker Bios

Merchant’s Choice: CPA or Affliate Network? By Le Michelle Nguyen

Types of Content Publishers & Objectives to Pursue By Geno Prussakov

Affiliate Summit unConference 2010 Recap By Shawn Collins

Making the Transition from Employee to Entrepreneur By Joe Lilly

Is Your Social Media Expert a Fraud? By Missy Ward

Five Ways to Get an Affiliate’s Attention By Tricia Meyer

Search Marketing vs. Social Advertising By Don Batsford, Jr

How to Spot a Good Merchant By Kim Salvino

The New Intersection of Search and Social Media By Jay Berkowitz

Can Coupon Affiliates and Merchants Get Along? By Travis Jacobson

Leaving New Jersey, An Affiliate Roadtrip By Shawn Collins

Increasing Conversions Rates with On-Site Messaging By Logan Lenz

How to Get Your Affiliate Wishes Granted By Mia Vallo

Why Use LinkedIn? By Mike Buechele

Effectively Communicating With Affiliates By Deborah Carney

Five Places to Find Customer Testimonials By Justin Premick

Is Offering Pre-paid Deals Good for Merchants? By John Vehlewald

People to Follow on Twitter

Wynn Las Vegas Map

Never Too Young to Start By Jill Swartwout

Avoiding the Pitfalls of International Marketing By Paul Kemshell

STAFF Co-Editors in Chief – Missy Ward, Shawn Collins Co-Publishers – Missy Ward, Shawn Collins Contributing Writers - Ricky Ahuja, Scott Allan, Cindy Ballard, Don Batsford, Jr, Jay Berkowitz, Charles Bohannan, Mike Buechele, Deborah Carney, Daniel M. Clark, Shawn Collins, Rachel Corcoran, Colleen Darwent, Rob Duva, Travis Jacobson, Paul Kemshell, Carolyn Tang Kmet, Logan Lenz, Joe Lilly, Tricia Meyer, Eric Nagel, Le Michelle Nguyen, Justin Premick, Geno Prussakov, Kim Salvino, Jill Swartwout, Mia Vallo, John Vehlewald, Missy Ward Magazine Coordinator - Amy Rodriguez Graphic Design – David Hallock Affiliate Summit , Inc. 522 Hunt Club Blvd. #411 Apopka, FL 32703 tel (417)-2SUMMIT (278-6648) fax (908) 364-4627 Articles in FeedFront Magazine are the opinions of the author and may not necessarily reflect the views of the magazine, or its owners. FeedFront Magazine always welcomes opinions of an opposite nature. For more information, visit: www.FeedFront.com Interested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@affiliatesummit.com © 2011 Affiliate Summit, Inc. and Individual Authors.

FEEDFRONT MAGAZINE | January 2011 | 1

The State of the Affiliate Blogosphere By Missy Ward was recently digging into Technorati’s State of the Blogosphere 2010 report, which surveyed over 7,200 bloggers, and provided great insight as to who is blogging, what they are blogging about, why they are doing it, how often, and where they are blogging from. There were some interesting key trends this year, including the growth of mobile blogging, the influence of women and mom bloggers on the blogosphere, and the growing trust consumers have for bloggers over traditional media. But no other trend was more exciting to me than the compelling statistic that 36% of bloggers surveyed reported making money from their blogs. That number, while still low, indicates a significant increase from 2009, meaning that more bloggers than ever are attempting to make money from their blogs. Additionally, the data also revealed that bloggers who received revenue from blogging generally blogged more this year than ever before. According to the survey, while self-expression and sharing expertise still lead as blogger’s primary motivations, a significant portion of part-time and selfemployed bloggers admit to blogging to make money or supplement their income. Overall, only 18% of bloggers surveyed reported a non-salary income from their blog in 2010. The most common ways of generating blog revenue were from display ads, affiliate marketing links, paid postings and search ads. Unfortunately, the mean income reported was $9,985, which, in my opinion, indicates that (A) bloggers still view blogging as a way to subsidize their hobby, to some extent, or (B) they just don’t know how to monetize their blogs properly, but want to learn. Over the last year, I’ve run into a whole lot of more (B)’s. This is very exciting to me, whether the newfound open-mindedness to content monetization was economydriven or because bloggers have finally realized that it is OK to monetize one’s blog. Either way, the affiliate marketing industry wins a brand-new crop of passionate content providers, who are outpacing other social media and many traditional media outlets, in terms of generating consumer recommendations and purchases, according to the survey.

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Missy Ward

Affiliate Summit recognized this shift early this year and subsequently created Monetize Summit, which makes its debut on the Sunday of Affiliate Summit West 2011 in January. This series of beginner educational sessions will focus on turning a blog into a profit center, making money using pop culture content, providing tips and tricks to increase conversions, and teaching attendees how to use a datafeed to monetize a site. With more than half of the bloggers surveyed planning on blogging even more, and 43% planning to expand the topics they blog about, it is our goal to help those bloggers be able to afford to spend more time to do just that. Affiliate marketing shares in the blogger’s optimism for the future and we welcome you to our growing family. Technorati’s state of the Blogosphere 2010 Report can be read in full at http://feedfront.com/technorati

Missy Ward is a Co-Founder of Affiliate Summit, CoEditor-in-Chief of FeedFront Magazine and manages MoneyMindedMoms.com.

EFFECTIVELY USE DATAFEEDS TO ENRICH YOUR WEBSITE

By Eric Nagel

atafeeds are a hot topic today, but many people don’t know where to begin. Luckily, there are tools available that make datafeeds useful to anyone who has a website. To start, it’s best to understand what a datafeed is (usually)... a plain-text file which contains a list of all of a company’s products, and includes the product name, description, URL to an image, price, your affiliate link, and more. Each line of a datafeed represents one product. A datafeed can be one to tens of thousands of lines long. Many affiliate networks not Eric Nagel only have ways to download a merchant datafeed, but also provide a means to view the products of a datafeed through their interface. By viewing the datafeed in the network’s interface, you can browse through their products, and select which you’d like to promote. The simplest way to use a datafeed is to search via the affiliate network for a product you’d like to feature, copy the given HTML code, and paste it into your website (much like adding a banner). Some affiliate networks also have tools which allow you to search and select multiple products to feature on your site. Similar to a single product, you just copy the HTML code and paste it into your website. The code that you paste may be static, meaning when the datafeed updates, your website does not, or it may be JavaScript, which updates your site when the datafeed is updated. Once you’ve reached the limits of what the network

tools can do for you, you may want to look at third party tools. PopShops and GoldenCAN are two examples which read merchant datafeeds and update your website when the datafeed is updated. This is the true power of datafeeds: setting it up once, and not having to update it every time the price changes or the product goes out of stock. If you really want to get into datafeeds, you can write programs (in PHP, Perl, ASP) that go out, grab the datafeed, and update your website. This eliminates third party tools (and any associated costs) and gives you greater control over the look, feel, and content displayed. While datafeeds may seem like an easy way to enhance your website, there can be problems. First, not all merchants provide datafeeds. If they do, the information in them is not always the most up-to-date. The merchant’s website may show one price, yet there could be a completely different price in the datafeed. In addition, sometimes products that are no longer available on the merchant’s site are still listed in the datafeed. When this happens, your user will see the product on your site, click through to the merchant site, and be presented with an error message. Datafeeds may not be the Holy Grail affiliate marketers are searching for, but by using them with your existing content, you can enhance your website, improve on your user’s experience, and maybe even increase your profits. Eric is an affiliate marketer who uses his programming knowledge to create unique, automated sites.

FEEDFRONT MAGAZINE | January 2011 | 3

You don’t really want to make money. Sounds counter-intuitive, but some of us possess powerful subconscious thoughts that prevent us from wanting to make money. Maybe it’s the way we were raised, or an incident from our past that connects money with pain. Or, maybe we’re stuck in “starving artist” mode.

Reasons Why You Aren’t Making Money By Charles Bohannan Blazing a path to Internet riches is nearly impossible if you don’t have the right mindset. I should know because I didn’t make money online for my first two years. Eventually I got smart and realized what was holding me (and possibly you) back:

Whatever the issue, it’s important you immediately identify and fix it. Remember — a big secret to making money is mastering the mental game.

You aren’t providing value. Anyone can slap up a website. What you do with it is what really matters. With that said, think about your content — who is it for and what does it do for them?

Remember — people first. Then come tactics and technology.

You have no business model. You need a business model to make money. Just having a blog or niche website is not a business. There have to be mechanisms in place to generate revenue and turn profits. The good news is that there are infinite business models that work on the web. You get the excitement and pleasure of picking your own. Internet marketing is a really great place to be right now, and there’s no reason why you can’t make money!

Content that entertains or enlightens, but is poorly written, is far better than a beautiful and optimized site that says a lot but means nothing. For example, here’s an imaginary description from an imaginary surfing website of a real surf break not far from my home:

Are you constantly brainstorming, taking notes and learning how to monetize things, but not actually doing anything?

When it gets big it gets intense. When the tide is low you can get some deep in and outs i mean super deep. watch out for sharks.

Acting on an idea demands bonafide courage and confidence, and a willingness to skip perfection to get results. And let’s face it—if you don’t act, you don’t make money.

I find the best way to start networking is within your local community. Even stopping by a coffee shop a few times a week gets you away from your computer and around people, which is where relationships live.

If you can’t answer those questions, then you’re not providing value.

You’re not doing anything.

Why is this? I think it’s because it’s much easier to nurture a great idea in your mind than it is to release it to market.

You need to make real-world human connections.

As a surfer, I don’t care about the bad spelling and grammar. Those three sentences are pure gold!

You’re not networking. All the initiative and positive attitude and value in the world won’t do a thing unless people know you exist.

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Charles Bohannan is an editor’s editor. Follow his passion for publishing and marketing at Wordful.com.

show notes just like you would any other blog entry, and then enter the address of your MP3 file from our last step. The plugin takes care of the rest. Your episode will be displayed in a player within the entry you just published. PowerPress will tell you what your RSS feed address is. PowerPress supports category feeds, so with a category dedicated to your podcast episodes, only your episodes, not your regular blog content, will be sent to iTunes and other directories.

By Daniel M. Clark

iTunes Millions of potential listeners are looking for content like yours in the iTunes store! Launch iTunes and navigate to the podcast directory. The “Submit a Podcast” link is in the right sidebar. Click that, and you’ll be asked to give your show’s RSS address. Next, you’ll be prompted for a title, author, genre, and more. Fill those out—or make corrections if PowerPress has assisted you—and you should be approved and listed in a matter of hours.

n the past two issues of FeedFront, we discussed the reasons why you should be podcasting, the planning stages, and the recording of your first show. Next up is the proper tagging of your show and the uploading and distributing your episodes.

ID3 Tags Few things are as important for branding as your ID3 tags—the meta data stored in the MP3 file. This includes your episode title, artist name, even your show’s artwork. A program like ID3 Tag Editor (pasoftware.com) helps tremendously. This data is displayed in your site’s media player, in iTunes and on iPods, Zunes or other portable players.

Uploading Beware web hosts that advertise “unlimited” transfer; putting large podcast files on a shared web hosting server is asking for trouble.

If your company can provide space on its servers, that’s fantastic; if you’re on your own, dedicated media hosting solutions exist to consider. Your MP3s can be uploaded to libsysn.com, blubrry.com, geekcast. fm, or comparable services. The media host you choose will tell you if you need an FTP (a file transfer method) client. Some hosts support web interface uploads. Upon upload, you’ll have the unique file address necessary to post your episode to your website or blog.

Growth is not just about iTunes. Perform a web search for “podcast directory” and you’ll find dozens of sites to submit your RSS feed to, and these can all bring additional listeners.

Next Steps Congratulations, you’re a podcaster! It’s all about promotion from this point forward; producing quality episodes and promoting them well will grow your audience and boost your business!

Posting Though there are many ways to post an episode, integrating a podcast into your WordPress blog is dead simple when using the PowerPress plugin (blubrry.com). With PowerPress, posting an episode is as easy as posting a blog entry. In fact, it’s exactly the same! Once you set the plugin’s options, a new input field will show up on the New Post page. Type your

Daniel M. Clark is the founder of QAQN.com, home of several audio/ video productions.

FEEDFRONT MAGAZINE | January 2011 | 5

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Four Keys to Negotiating with Afﬁliate Managers By Colleen Darwent

2. Integrity

Some affiliates like to fly solo and others prefer to utilize their Affiliate Manager’s knowledge and resources to maximize their opportunities and payouts. Over the years, I have had numerous negotiations with affiliates on offers and payouts.

Just be open and honest. If you are interested in an offer and need a certain payout, then just ask. There have been times when I have told an affiliate that I couldn’t pay out what they were requesting. Conversely, there have been instances when I approached management about giving a particular affiliate a certain payout with very slim margins. Bottom line, you have to be able to trust the affiliate manager and vice versa.

Before negotiating or discussing payouts, it is important for affiliates to understand a networks business model and take full advantage of maximizing their relationship with the affiliate manager. Here are four keys to negotiating what I believe will create a “winwin” for both the network and the affiliate.

1. Understanding Margins A network’s business model is similar to a manufacturer/ distributor/retail sales chain. The Manufacturer (Advertiser) creates the product and utilizes the distributor’s (Network) resources and capital to generate sales through retail stores (Affiliate/ Publisher). The network makes a margin for assuming the risk of acting as the middleman between the advertiser and publisher. Some affiliates receive payments daily or weekly which leaves the network assuming risk as most advertisers have longer net terms.

3. Capabilities/ Results Before entering any negotiation, it’s imperative to know what’s important to you and what you’re willing to ‘give up’ for the sake of getting what you want. What’s the least you’re willing to accept in order to pick up the offer? Do your research and know what the going rates are. Let the affiliate manager know what type of results you anticipate and discuss any previous success or failures. There will always be “hot” offers, but you shouldn’t place all your focus on what’s hot. You know your business, what you’re good at and what you’re not. Focus on what you know, and specialize in it.

perfectly fine. However, if you decide to actively work with an affiliate manager, it is important to talk with the affiliate manager about your intentions. Communicate your goals, strategies and what you expect of the network and your affiliate manager. When it comes down to it, we all have the same goal – to make money while not compromising our ethics. Be candid with your AM about your experience level. Everyone starts somewhere so don’t be shy; the affiliate managers job is to help you grow your business. Keeping these four points in mind when talking and negotiating with your network affiliate manager helps foster a good working relationship and ultimately will create a long term partnership.

Colleen Darwent

4. Communication As I stated earlier, some affiliates prefer no or minimal communication with an affiliate manager, which is

Colleen Darwent is an affiliate manager at RevenueStreet.com, a division of TheMediaCrew. (www.RevenueStreet.com)

FEEDFRONT FEEDFRONTMAGAZINE MAGAZINE || December January 2011 2010 |7

Making the Transition from Employee to Entrepreneur By Joe Lilly

Given th the fact that most of us are trained to be good employees– rather th than groomed to become entrepren entrepreneurs – making the transition from working for someone else, to b being self-employed can oftentime oftentimes be difficult.

Who knows, you just may even be able to transform your former boss into a new client.

I recognized that I’d be facing new challenges when I went into business for myself, but I wasn’t prepared for how different. Although I’m still an entrepreneurial work-inprogress, a few lessons learned in 2010 have helped me a lot:

As an employee, superiors evaluate your performance. As an entrepreneur no one holds you accountable other than yourself. It is always best to begin with a business plan, one that offers a mission statement and documents your short term and long-term goals. The business plan (and it doesn’t need to be more than a few pages) will help serve as a guide measure your ongoing growth. Because business, just like life, can be quite unpredictable; your business plan needs to have flexibility. Any number of factors may come into play that will require you to make course corrections – and you need to be ready.

Don’t Burn Bridges Being unhappy with your job can be a great catalyst for change; and more than one entrepreneur has started their business for this very reason. But it’s always best to give your soon-to-be former employer the respect they deserve, and depart on the best possible terms. Once you’ve made the decision to forge out on your own, begin by assisting with any transitional planning your former job requires. After all, someday you will have your own employees and you’ll will want them to treat your business with professionalism should they elect to part ways. Being professional with your employer will also help to build your reputation; and your reputation is your most important asset when launching a business.

Set Goals/Create A Plan

be better positioned to recruit where you need assistance, and your business will have a better chance of achieving stability. Make a list of all the things you’re bad at, and spend some time figuring out how to overcome those weaknesses. Industry events like Affiliate Summit are full of educational opportunities and also provide plenty of time to network with subcontractors and new business partners. For this reason, I’m convinced that conferences are a great investment. These are just a few of the things I’ve learned while building my business. Although I’m working longer, harder hours than ever before, owning a business is also fun and really rewarding. If you’re considering taking the plunge, I wish you all the success in the world!

Address Your Weaknesses Quickly Being an employee is a team sport; your weaknesses are offset by someone else’s strengths. Being a small business owner is more like golfing. You can only rely on yourself. If you don’t address your weaknesses, nobody will. Acknowledge your strengths and weaknesses. When you do, you’ll

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Joe Lilly Joe Lilly writes about business, music, and dog rescue at baldguitardude.com

By Missy Ward

Lately, I’ve received more and more requests to recommend “a social media marketing expert” (their words, not mine) to help create and manage their company’s social media strategy. Overall, it appears that the bulk of the people that have asked, have not been too keen on their existing expert. Many have even felt duped by the firm they hired. After looking at a couple of the choices, it’s easy to see how the companies might feel deceived, based on the fact that they’ve hired self-proclaimed “experts” who I remember claiming to be experts in something else just a year ago. A while back, I asked readers of my blog to provide some suggestions on red flags folks should look for when interviewing social media marketing companies. Here are some of their comments I received on my blog, Facebook and Twitter: “When their email address is @ gmail, @msn or @yahoo instead of a “real” company address. If you can’t set up branded email, I doubt you can test, measure and optimize social media campaigns.” – Anne Holland, WhichTestWon.com “When the first thing they talk about for Social Media is Facebook, Twitter and LinkedIn.” – Patrick Allmond, AllAboutFocus.com “When the expert negotiates their consulting fee in free food. If they don’t know how to command proper pay for their services, how are you to expect that they know how to generate actual tangible revenue

for you?”- Lori Miller, Twitter.com/ PokerVixen

media channel) and get no results.” – Sharon Mostyn, SharonMostyn. com

“When you look at their Twitter account and it states they joined Twitter six months ago.” – Karen Rocks, SparkFireMarketing.com

“When you also see them in forums complaining that they can’t get any traffic and are thinking of giving up.” – Malcolm McDonough, PregnantByDesign.com

“When they can only talk tools (Facebook, Twitter) and not strategy; when they talk nothing but buzzwords like “engagement, metrics, authenticity” without context.” – Davina Brewer, 3HatsCommunications.com L

“When they call themselves a social media expert in the first place.” – Josh Todd, InsideAffiliate.net

“When you can’t find anything about them on Google and their site is nothing more than a price sheet splash page.” – Anastasia Hilinsky, HilinskyConsulting.com “When they talk in %’s instead of real numbers… 200% growth in Fans! (From 4 to 11)” – Kevin Webster, LevelAnalytics.com

Unfortunately, I couldn’t fit all of the comments here, but you can read them at www.missyward.com/ NotAnSMExpert. There are a lot of great firms out there, and it is my hope this will help separate the wheat from the chaff. Missy Ward

“When they neither have an outline, nor a clear plan on how they will promote your business through Social Media” – Geno Prussakov, AMNavigator.com “When they don’t inventory your current communication channels, know what UGC stands for and have never used PickFu.” – Pat Grady, RhinoFish.com “If the social media expert insists that you can’t measure the ROI on Social Media, chances are, they don’t know what they’re doing.” – Derek Halpern, SocialTriggers.com “When you search for the company name on Twitter (or any social

Missy is the Co-Founder of Affiliate Summit, Co-Editor-in-Chief of FeedFront Magazine and manages MoneyMindedMoms.com.

FEEDFRONT MAGAZINE | January 2011 | 9

ith tens of thousands of merchants across a number of different networks, affiliates are always being approached to promote new affiliate programs. How can affiliate managers and merchants get the attention of the affiliates and ensure that their programs get consideration? Here are five quick tips. Look at the affiliate’s site and tell him exactly how he can promote you. Don’t just say “I think we would be a good fit.” Everyone says that when they haven’t actually looked at the site. Tell the affiliate what specific products you have that fit his niche, where your banners might work, and what kind of copy you can offer. Don’t be pushy but give suggestions that show that you are not just mass mailing affiliates; you actually researched their sites. Give the affiliate all of your contact information up front. Do not sign the recruitment email “The X merchant affiliate team.” The affiliate wants to know that you are going to be easy to contact, and the affiliate may even have specific questions before applying to your program. If she cannot quickly get in touch with you, she may just pass over the email. Provide the affiliate with a sample of your product at a conference or by mail. Swag is fun but an actual sample of your product that the affiliate can try out is more likely to compel him to want to promote you. Tell the affiliate why your program is unique. This is more than just a description of the merchant. Give the affiliate such a compelling reason to join that she won’t be able to ignore the email. Do you offer higher commissions than other merchants in the same space? Do you allow unlimited keyword bidding? Are you the number one retailer for a specific type of product? Lastly, and this one is the most important one, build a relationship with the affiliate. Affiliates can get thousands of emails a day and often ignore most of them. The only way that you guarantee to get the attention of an affiliate is to build a relationship before pushing your program. This might include hanging out together at conferences, engaging them on Twitter, or participating in forums that they frequent. The more that the affiliate likes you as a person, the more likely he or she is to promote your merchant.

Tricia Meyer Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites.

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By Don Batsford, Jr Why are my great performing ads on Google underachieving on Facebook? Search Marketers will commonly list distribution partners they feel online advertisers should be spending money with. This typically includes Google, Yahoo, Bing and Facebook listed in a neat little row. Grouping these together can spell disaster if you don’t have a completely different strategy for search engines and social media.

Google Inventory –

Users are actively seeking new information on any topic.

When building a search strategy, marketers focus on keywords that are typed into an empty field with a search button next to it. There are no rules with search queries; anything goes. Google does not suggest (at least not yet) that maybe you should be looking for a new car, finding a deal on a cashmere sweater or ordering a copy of the New York Times new bestseller. A user goes to an empty search box when they need new information and do not know the URL of a webpage that can help them with their question.

Facebook Inventory sharing predefined interests.

– Users are passively

Profile pieces are the main targeting vehicles in social advertising. When joining Facebook, users are asked to fill in any of the following information: location, age, gender, sexual orientation, relationship status, political leaning, religious views, employers, education, activities & entertainment. These subjects are predefined by Facebook to engage users within a community. There is no section that asks for future predictions on hobbies, dreams or business goals they would like to hit. In

addition, these fields are mostly filled in when a user first joins. Each day that passes a social profile gets less relevant. An untouched profile can drift from an accurate depiction of an individual towards a time capsule of interests from 2006.

Google Strategy – Trust in the power of

the confessional box.

With Google, users type in exactly what they want to see at that moment. Advertisers should continue to focus on targeted sets of keywords within each ad group paired with highly relevant ad copy. The advertiser can utilize unsocial keywords knowing that the search is between the user and the search engine. Algorithms don’t judge and keywords are an honest view into what someone is searching for in real time.

Facebook Strategy – Build

off interests that are ongoing, niche or commonly updated.

Some aspects of a Facebook profile will be constantly updated and should shape your strategy for buying social advertising. For example, relationship status will be updated; while location, gender, birth day and sexual orientation are ongoing. Therefore an advertiser in the dating space can trust that a campaign targeting 27 year old, single, straight, women in New York City will accurately reach their target audience. To improve click through rate, advertisers should make sure to use profile points in the photo & ad copy to convey why a Facebook user should engage with an advertisement.

Don Batsford, Jr is a Partner with 31media.com, a Boston based search engine marketing firm.

FEEDFRONT MAGAZINE | January 2011 | 11

How to Spot a Good Merchant ith statements of the highest payouts, larger than life conversion rates, and other claims to fame; it can be difficult as an affiliate, to find merchants that are the real deal. Here’s hoping the following list of tips will help you in your quest to embark upon a long term relationship with your next new merchant.

There is No Escaping Permanent Web Ink. If you’ve found a merchant, and you’re considering adding their products to an existing site or dedicating your next niche site to them, be sure to do a bit of research. If other affiliates have experienced payment issues, communication problems, a high reversal rate or other anomalies, a good old-fashioned Google search should reveal these issues. Beyond searching for the merchant’s name, be sure to type in Merchant Name + Affiliate, Merchant Name + Scam and Merchant Name + Fraud. A large amount of complaints for the merchant, either from other affiliates or directly from consumers, is a red flag.

up then overwrite your affiliate cookie? Does a live chat function exist on the site, and is the telephone number for contact prominently displayed and encouraged for use? Do you receive credit for orders placed with chat assistance or by phone? Knowing the answers to these questions will require that you contact the advertiser directly, which leads to the next point.

Can You Locate a Direct Point of Contact for the Afﬁliate Program?

If all you hear are crickets, this could be a warning sign that for questions or issues, you will be on your own...

Make a Test Purchase on the Merchant Site. Observe the order process as both an affiliate and a consumer. Is the site difficult to navigate? Does the merchant place roadblocks in the shopping cart that will affect your conversion rate? Do they offer a discount for joining their newsletter, and does signing

12 | January 2011 | FEEDFRONT MAGAZINE

Either on the site itself, a dedicated affiliate support page, or on affiliate forums – are you able to find a name, email address and telephone number for the Affiliate Manager? If you have found questionable issues about the program or the merchant, this is also your opportunity to inquire further. If all you hear are crickets, this could be a warning sign that for questions or issues, you will be on your own, with possible wasted effort spent promoting products, and no results.

It’s my hope that the tips above will save you time and money, but in the end – go with your gut. If there are existing issues with the merchant, a test purchase doesn’t run smoothly, and no one answers your emails, start to Google the competition instead.

Kim Salvino is Senior Account Manager & Affiliate Evangelist for the US arm of buy.at.

The growth of social media sites Facebook, YouTube, Twitter and LinkedIn has created an exciting intersection between social media and search marketing. Here are five social marketing opportunities to improve your search performance, and five ways search can impact your social media marketing.

1. Opportunities Arise from Instant Search

search.twitter.com gives us the opportunity to find information in real time. We no longer have to wait for search engine spiders to crawl webpages in order to find instant information. Monitor tweets to find people looking for your products or services.

2. Google Has an Algorithm for Showing Real Time Tweets

Google is now instantly ranking tweets. There is an algorithm for getting tweets listed which includes the number of followers and ReTweets you have.

3. Facebook “Fan” Pages Get Indexed in Google

If your business does not yet have a ‘Fan’ page in Facebook, you are missing out on an opportunity to build a community among 500 million users. Facebook pages have become extremely powerful marketing tools for several reasons. First and foremost, Facebook pages index in Google and the other search engines.

4. Crowd Sourcing Is A Powerful Way To Find Information

Social media gives us the ability to bypass searching through websites to find information from our trusted social media ‘friends’.

5. The Power of Subscriptions

Having a strong presence in as many social media platforms as possible will increase the reach of your offers exponentially. The more friends you have on Facebook, links on LinkedIn, and subscribers on YouTube, the more advocates you have for your products and services.

6. YouTube Is The #2 Search Engine In The World!

YouTube.com is currently the #2 most used search engine, second only to Google and ahead of Yahoo and BING. Optimize your videos by adding keywords and building a popular YouTube channel.

Your website alone will only be displayed di l d a maximum i off ttwo times for a given search. Your Facebook Page, Twitter and LinkedIn profiles and YouTube Channel can get ranked for your brand and target keywords.

9. Social Media Can Be a Great Way to Build Links

Social media profiles/pages give us a great opportunity for link bait. People love to link to things about themselves. Post items such as the top ten experts in your field for reciprocal links.

10. Harness the Power of Community

Create Facebook groups, Facebook ‘Fan’ pages, LinkedIn groups and Ning sites to build social importance and create your own community.

7. Social Media Profiles Can Be Optimized For Search Setting up various social media profiles is only the first step. In order to be picked up in search, you need to optimize them. To do this, take full advantage of all the space on which they will allow you to add content and add keywords to your descriptions.

8. Social Media Can Help You Own More Real Estate in Search Engine Result Pages

Jay Berkowitz is the Founder of www.TenGoldenRules.com and www.InternetMarketingClub.org.

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As an Outsourced Program Manager, I find myself in the middle of the debate between coupon affiliates and merchants quite often. There have been reports of merchants reducing commission rates for coupon affiliates, not allowing them into their program altogether and even completely eliminating their affiliate program due to their frustration with coupon affiliates.

The risk for the merchant in this scenario is that the consumer will always go to the coupon website first. If the merchant does not have a coupon on the affiliate site, the consumer will likely be directed to a competitor. Merchants can effectively use coupon affiliates to their advantage by boxing out their competitors on their branded terms in paid and natural search.

There must be a way for coupon affiliates and merchants to get along and work together to help each other generate more revenue. Kicking affiliates out or lowering their commissions can’t be the solution, can it?

Wouldn’t merchants rather pay an affiliate commission to gain a lifelong customer, rather than have that customer go to their competition?

One argument I have heard repeatedly against coupon affiliates is that they are taking sales away from merchants they would have already received. During a recession people are looking for ways to save any way that they can. Who is to say the merchant would automatically receive that sale? One could argue that the coupon affiliate helped close the sale because they provided a discount to the consumer. The merchant had to pay a commission on the sale, but they may have received a customer for life in return. Another popular argument is that coupon affiliates are outranking the merchants on their branded keywords. Several coupon affiliates have very large sites with a lot of loyal followers. These sites will occasionally outrank merchants on their branded keywords in natural search. It is likely that consumers will go to the coupon site instead of the merchant’s site to see if there is a discount. The merchant may end up paying a commission on a sale he may have ended up getting, but is that a bad thing?

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Affiliates and merchants can effectively work together to make sure their branded keywords are protected and all searches will result in the consumer ending up at the merchant’s website. In addition to protecting branded keywords, coupon affiliates are also very beneficial in gaining traction on non-branded keywords, which will help pull consumers away from the merchant’s competition. Ultimately I believe coupon affiliates and merchants can create a mutually beneficial partnership. While merchants may have to pay commissions they would not have to pay if coupon affiliates didn’t exist, this commission is minimal when you consider the affiliate just helped them achieve a lifelong customer. In my experience, by eliminating coupon affiliates, merchants are simply pushing potential consumers to their competitors.

Travis is the Affiliate Manager for affiliateCREW, an outsourced affiliate program management company.

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Practicing high standards in the industry for ten years and counting

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Ins and Outs of Affiliate Negotiating

egotiate defined in Merriam Webster Dictionary “intransitive verb: to confer with another so as to arrive at the settlement of some matter”. Every day we negotiate in affiliate marketing. Whether it’s Affiliate Managers and Affiliates negotiating banner placements, coupons or commissions, or OPM’s negotiating contracts, vanity coupons or free product with merchants. It’s something affiliate marketers engage in regularly. But, do affiliates really know how to negotiate, when to negotiate and what to negotiate with? There are certain factors which have an impact on your negotiations. To begin with, make sure that what you are negotiating for is realistic. If something is totally unrealistic, whomever you are negotiating with won’t even take it seriously and you’ll lose their interest from the start. If you are asking for a 30% off coupon on a product that has a 25% profit margin combined with your commission of 15%, then it wouldn’t even be realistic for a merchant to entertain that. You need to understand the balance that merchants need to find when calculating margins. Sometimes a lesser commission can help you get a stronger coupon, which in turn can generate more sales and make it worth the lower commissions. Motivation is another factor to consider. How can you convince, or motivate the other person to give you what you want? Finding a way to make them want to help you out by convincing them it will help them out also is the best motivator. Have the most information possible when negotiating. Generally the person with the most knowledge is the winner. As an affiliate, know your competitors commissions and how they promote the merchants products so you can compare what you can do for them. Know what questions to ask, like prior experiences, what they like or dislike, etc.

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Ironically, even with our Internet world, the best way to negotiate is through personal, face to face contact. That is why the conventions and seminars are so important for the people in our industry to attend. Body language and actions can play a huge role in how you proceed with an offer. For example, if someone makes an offer to you, and you don’t like it, or are just trying to counter the offer, flinching is a sure sign to the other person that it’s not the offer you want. This in turn gives you a moment of the upper hand since you’ve now made the other person uncomfortable. Here is the best time to get the concessions from them that you will be comfortable with. Above all, be confident. Don’t show fear or insecurity while negotiating. Know when to walk away when you must, sometimes the concessions are too great. Practice negotiating at every opportunity you get. Build your confidence, and don’t let a “no” inhibit you. Learn from them instead and keep forging ahead. Negotiating is a technique to be mastered. Realize that you don’t have to like negotiating, but in life and in business, it is necessary. Cindy is the Affiliate Director for Greg Hoffman Consulting and a former Affiliate Marketing Specialist.

The Hidden Opportunities Behind Attribution Standards ith IT industry analysts at Forrester Research predicting that multichannel e-commerce will be the biggest growth area in 2011, it’s only natural that the performance marketing community is focused on figuring out a way to seize this opportunity. The definition of multi-channel is still somewhat amorphous given how many customer touch points it encompasses online and in store. Yet for most e-commerce providers, it has come to represent more than two channels of interaction with a customer during the sales process. For example, it can include a customer purchase made in-store based on an online deal or an online purchase resulting in an in-store pickup; or an in-store offer presented at checkout for an online deal. There are an almost unlimited number of channels through which to reach today’s consumers, especially when you consider the rise in mobile marketing. Yet properly crediting first touch versus last touch continues to be a heated debate. Since affiliates are typically the last touch point in multitouch interactions and the industry tends to measure the last click, the benefits to publishers are clear. With so many touch points, including the word-of-mouth channel largely driven by social media, giving credit where credit is due is becoming increasingly complex. Certainly there

are solid arguments to be made by the first click ‘introducers,’ the ‘influencers’ who represent the mid-cycle non-converting clicks and the ‘closers’ who are behind the converting clicks. This issue is the driving force behind Shop.org’s creation of the

Invest in technology to gain greater visibility into all customer touch points to avoid credit discrepancies. Online Marketing Attribution SIG (special interest group), which was established to define standards and best practices for credit allocation. Since being founded in 2009, the SIG continues to attract a growing community of advertisers and retailers who are committed to rethinking the current standard which only credits the last click. The most obvious challenge this presents to the performance marketing community is the potential redistribution of credit among introducers, influencers and closers. However, this inevitable market shift also presents an opportunity for advertisers to

revisit their attribution model in ways that will benefit all channels including affiliate. This is why performance marketing communities should act now to: •

Get involved in the SIG so that all voices are equally represented as standards are defined.

•

Actively solicit feedback from their networks to fairly represent their views to the SIG.

•

Align with advertisers and marketers to better understand each channel’s role in measuring campaign ROI and its impact on affiliates.

•

Invest in technology to gain greater visibility into all customer touch points to avoid credit discrepancies.

•

Revisit current commission standards and create more flexible reward systems that reflect industry best practices and the affiliate’s involvement in the sale.

Just as the number of customer touch points continues to expand, so will the market opportunities for advertisers, publishers and networks as new attribution standards continue to evolve.

Scott Allan is Vice President of Marketing at LinkShare.

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By Ricky Ahuja

ocial media can be considered many things; time-consuming, exciting, scary, necessary; but definitely not stagnant. Each day brings new developments in the world of social media, as evidenced via the popular trends that are emerging on the current landscape. Where is social media today? It’s not important, because it’ll look different tomorrow. That said, there are several trends marketers (and consumers) need to be aware of in order to maximize their time on Facebook, Twitter, Foursquare, and countless other networks. The notion of “free” social marketing campaigns will soon give way to highly budgeted campaigns. This should not come as much of a surprise, since the potential to reach massive audiences should involve a much wider scope in advertising campaigns. Does that mean low budget ad campaigns will be a thing of the past? No, but they will be sharing space with the big budget campaigns. I don’t expect there will be marketing campaigns that do not involve social media in the near future. Social media advertising will be incorporated into all marketing campaigns. If the goal of your campaign is success, it’s a no-brainer that social media plays an integral part in it.

Listen:

There will be a new interactive component to the advertising campaigns of the future. Due to amazing developments in social media, “listening” tools will provide the marketer with feedback on activity via social media profiles in a way that is much more expansive than what is currently available in analytical tools. The enhanced feedback will allow for greater marketing tweaks designed to make future campaigns more successful.

Social Gaming:

Social gaming is here to stay as audiences spend more time gaming online, fusing it with social media will lead to tremendous publicity gains for the client that opts to employ such a strategy.

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Additionally, social gaming is fun! Anything that can turn a social media profile into something hot, happening, and exciting will boost potential marketing success potential dramatically.

Location, Location, Location:

There will also be a great deal of enhanced integration, sharing, and connecting the offline with online. While this already occurs, it will become more enhanced and pronounced over time. This will allow for an expanded amount of commerce via location based services and word of mouth.

Group Buying:

Direct commerce sale will integrate with group social media, making it one of the most critical and innovative trends in the coming months and years. It is less about selling product and more about expanding reach and awareness. Already, social media has expanded far beyond what anyone thought possible. The concept may have been purely social; connecting with friends and family in the early days, but has now developed into a brilliant and necessary internet marketing platform. As online time increases and integration of daily life into social platforms continues, the way marketers reach audiences will experience a more dramatic shift than ever before. What are some trends you feel should be included in this list?

Ricky is the CEO of Affiliate Venture Group, a leading performance based affiliate network.

Let’s face it, the Internet is no longer the wild frontier it once was. Increasing regulation and heightened consumer awareness have forged indelible changes to the online landscape. As a result, compliance is not the dirty (or worse, boring) word it once was, but now more of a hip catch-phrase among advertisers and marketers who recognize it as the key to ultimately gaining a competitive advantage in changing times. Here are five compelling reasons why you can no longer afford to be non-compliant if you’re an affiliate marketer. 1. Never-ending regulations. Through recent enforcement actions, the Federal Trade Commission (FTC) has made it abundantly clear it is committed to protecting consumers from the wiles of unscrupulous online marketers. Their 2009 release of Guides Concerning Endorsements and Testimonials had “floggers” squarely in their cross-hairs, and just this year they expanded the reach of the Telemarketing Sales Rule to include the online marketing of debt relief services. Even the Department of Education, in a sweeping overhaul of the Higher Education Act of 1964, has redefined the permissible limits of education marketing in order to improve program integrity. With potential regulatory risks at every turn, advertisers are diverting their budgets to online media sources where they have greater control or that they trust to be compliant.

2. Greater cooperation among networks to police affiliates. In a move that seems to defy conventional wisdom, network competitors are now cooperating as allies, sharing intelligence on non-compliant affiliates and opting for more self-regulation in an effort to clean up the pool of players and hopefully avoid further legislated regulation. It is getting harder for bad affiliates to hide. 3. Prime opportunities for favored affiliates. Networks often get opportunities from advertisers to allocate extra budget to special promotions. In determining who to recommend for these often private campaigns, networks draw from their best-performing and most compliant affiliates. If you haven’t already established a stellar reputation with networks, it’s not too late. Start today to build your reputation as an uber-compliant affiliate and you could be a candidate for the next exclusive campaign. 4. Act like the expert you are – and attract expert benefits. Despite the somewhat sullied reputation affiliate marketing has garnered over the years, virtually no one disputes the fact that affiliates are the cuttingedge Internet marketing experts who continue to blaze trails of marketing innovation into the virtual landscape. Conduct yourself like the expert you are, or aspire to be: study up on the laws and regulations that affect you and your industry; know your business inside and out; apply your knowledge to your

practices. You’ll get noticed as an expert in your field and will be more likely to be tapped for preferred payouts and special opportunities. 5. Think long-term to reap longterm rewards. If you burn bridges to reap immediate rewards, you may sacrifice long-term gain. Get on board with compliance if you want to have continuous revenues in the affiliate marketplace.

Rachel has extensive internet advertising experience and is Director of Compliance for Adknowledge Affiliate Division.

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’ve often thought about how being an affiliate marketer means you can work from anywhere, and I’d daydream about one day making a move. The idea got some legs this past summer, when I was chatting with my wife, Vicky, about fleeing New Jersey for Austin, TX. Before we knew it, our summer vacation to the Jersey shore was scrapped, and we flew out to Austin in July with our four kids to look around. After everybody fell in love with the people, food, weather, etc. in Austin, we contacted a real estate agent about listing our house. It went on the market shortly after Affiliate Summit East 2010 in August. We got an offer in a little more than two weeks, and closed on the sale of our house on November 11. After spending more than five years there. It was a bittersweet experience to leave, but exciting to head off to a new, exciting, scary experience in Austin. There were so many moments in the house; the birth of my son Jack, Christmas mornings, times with family and friends, birthday parties, etc. Also, it was here that I did much of my work on Affiliate Summit, as well as learning how to make videos and podcasts, work on a book, write thousands of blog posts, and all sorts of other stuff. Lots of happy memories locked into those walls. But it was time for a change. Since it was going to take a bunch of days for the moving company to make it out to Austin, we couldn’t just fly directly out there. Well, we could, but we wouldn’t have any furniture or anything. So, my wife and kids made a pitstop at her sister’s house, and I went on a solo roadtrip with my dogs and computers. It came to around 1,800 miles by car, and I split it up into four days. I had grand plans of listening to industry podcasts and audio books, but that didn’t happen at all. I went with working the AM/FM dial the whole way through, and that was great for some brainstorming and hatching plans. We moved into our new place on November 16. I am still figuring out my way around here, and often don’t know quite where I am, but I know I am home. It’s never too late to take advantage of the freedoms, big and small, afforded by this business. States visited on my roadtrip (in the order I drove through): New Jersey, Pennsylvania, Maryland, West Virginia, Virginia, Tennessee, Georgia, Alabama, Mississippi, Louisiana, and Texas.

Shawn is a Co-founder of Affiliate Summit and CoEditor-in-Chief of FeedFront Magazine.

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By Logan Lenz As someone who manages a handful of sites daily, I understand how difficult it can be to break down conversion rates and separate the methods that are working from the ones that aren’t. When you spend money on advertising your website(s), there are so many variables that come into play that can get in the way of your success. Reviewing and improving upon each of those variables is one of the main reasons affiliate marketing can be so tedious sometimes. Wondering if your purchase button is in the right place on the site or questioning whether you are using the right color scheme shouldn’t be what drives us so crazy everyday. Don’t we have more important things to worry about when we’re managing multiple sites? What about actually engaging with customers to make the sales? I recently installed an instant messaging platform on my websites that allow me (or an employee of mine) to chat with every single website visitor automatically. The platform is

called SnapEngage, and it has proven to be one of the best investments I have ever made as a marketer and website owner. I know what you’re thinking, “Nobody wants to be bothered by some IM window when they’re browsing a website.” I would agree with you to a certain extent, but because SnapEngage is so extremely customizable, I urge you to give it a try. Since I installed SnapEngage on several of my websites, I updated a few things in order to optimize conversion rates.

•

I only advertise the websites during my work hours where I know I will be online to chat with visitors.

•

I make sure I am signed into GTalk whenever I can be to engage with visitors as often as possible.

•

I utilize SnapEngage’s “goto” feature to direct website visitors to the product/page they’re looking for. This function actually reloads the visitor’s page for them.

These changes have not only given me more freedom from the headaches of running numbers and assessing variables all day, but it’s also yielded me an immense increase in my conversion rates. In November alone, with a smaller advertising budget than the previous month, I saw close to a 300% increase in conversions and more sales than I had seen with the larger ad spend prior. My findings just go to show that people value human interaction online. If I’m able to chat with potential customers that will make me money all day long, I am more than happy to do it. Since it personalizes my website and builds trust with my customers, it’s a strategy that I don’t mind spending my time on every day.

Logan Lenz is the Founder of Endagon. He also helps aspiring entrepreneurs at www.loganlenz. com.

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5. Build a Rapport

s an affiliate manager, I get all kinds of requests from affiliates. I’ve fulfilled many requests and said no to a few others. To avoid that no, here are five tips to get your wishes granted by affiliate managers.

1. Find Out Who They Are First, find the right person to talk to. You’ll find the affiliate manager’s email in the network account and welcome email. You can also use the network’s online contact form. If this is your first attempt to contact them, go through the contact form. The manager will see that they have a message when they log in to their account and your message won’t get lost among other emails in their inbox. You can also search for them on various social networking sites, such as Twitter, LinkedIn and affiliate forums.

2. Do Your Research Get a background on their program before you submit your request. If you want to ask for vanity coupon codes, search coupon sites to see if that merchant has vanity coupon codes. If you want to ask for an exception to their current policy, read their policies first so you can intelligently position your request.

It’s easier to get a yes from affiliate managers if you’ve established a relationship with them. Reach out to them even before you have a request. Attend an affiliate conference and arrange a personal meeting there; an informal coffee break for fifteen minutes will do. Make sure to follow up after your meeting and reiterate your request.

3. Emphasize the Benefits Show them how your request will be beneficial to their program. The goal of affiliate managers is to increase sales, so focus on the numbers. You’ll get their attention once you start talking about increasing their sales or earnings per click.

Aside from the five tips listed above, don’t make the mistake of not getting what you want because you simply don’t ask for it. So go ahead and ask. If you get a no, thank them for their time and keep in touch in case they change their mind or their program policy changes. Good luck in your next attempt in getting your wishes granted by affiliate managers!

You can also show them that you can save them some money. For example, offer a premium paid placement on your website for free, if they are willing to fulfill your request.

4. Show Them That You’re Worth It Run a performance report to show how much sales you’ve generated for them. The affiliate manager may already review your program performance before your meeting, but it’s better to be prepared. Plus, you won’t make a good impression if you don’t know your numbers. If you’re new to that merchant’s program, let them know what you’ve done for their competitors. Mention that you’ve grown your referrals for them by 50% in the past three months, for example. You can also show your website statistics, such as unique visitors.

Mia Vallo manages the Network Solutions® affiliate program (networksolutionsaffiliates.com).

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Stephanie Lichtenstein, Jen Goode, Mike Buechele, Trisha Lyn Fawver e all use social media networks to engage people and get our brand out there. I use Twitter more for sharing interests, discussing sports, and for some of my more geeky interests (like scifi). Facebook is a mix of friends, family, and business contacts. LinkedIn is all business. You should use LinkedIn to increase your network reach, get brand exposure for your business, and position yourself as an expert in your field. When you do those three things, then vendors, customers and possible business partners will come to you.

Have a complete proﬁle with a professional picture. Your history doesn’t need to read exactly like a resume, but you should include the titles you’ve held, the companies you’ve worked for or started, and a keyword rich summary under them. Add industry related keywords in your headline, as well.

Don’t just send the generic “I’d like to add you to my network” message that LinkedIn provides. Tell the person why you’d like to connect. Do they have a business you’re interested in? Are you in the same industry? Did you meet previously at a networking event, or have you worked with others at this person’s company? Make it unique and take the time to show the person you’re not just trying to increase your contacts for the sake of contacts. You can also export your contact list into a CRM tool.

Use LinkedIn Answers. It works the same way as Yahoo! Answers. You can search questions to answer or ask a question. This is great for market research, searching for reviews of a service or software you’re thinking of purchasing, and niche research. Above all, LinkedIn Answers is great to brand yourself, increase exposure, and establish yourself as an expert.

Join and start groups.

You can include apps in your profile to keep it more current with items such as the RSS feed of your blog. LinkedIn also has a status bar and an optional Twitter update. I use Tweetdeck to post all my social profiles, and suggest posting industry related topics on LinkedIn.

There are groups and sub-groups for everything. I’m a member of school, company specific, and industry groups. Some are very selective and require approval. By joining these groups, you are further increasing your brand and exposing yourself to more professionals

Build your contact network.

I get requests every week for my consulting services, all through word of mouth on LinkedIn for free.

When asking someone to connect with you, look to see if you have a mutual contact (you’ll see it) and ask that person to make an introduction for you. It always helps to have a middleman break the ice for you. If not, then send an invite to connect.

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I highly suggest reading “LinkedWorking” by Frank Agin and Lewis Howes for some great ideas on using LinkedIn in your professional life. Mike Buechele is the Founder of Adalytical, a Digital Performance Marketing and Consulting company.

ffiliate marketing forums are a great way to communicate with affiliates, yet many affiliate managers, merchants and OPMs (Outsourced Program Managers) ignore or fear them. The basis of online forums and social networks is to build relationships. People go to forums of interest to them to learn about a topic and to meet other people interested in the same topic. Affiliate marketing forums are filled with people interested specifically in affiliate marketing. They want to talk about it and find other people that do what they do. General affiliate marketing forums are a good resource for recruiting and communicating with affiliates, because affiliates are able to speak freely without the conversation being controlled by the merchant or network. Even negative feedback about a merchant is a great opportunity for an affiliate manager to come in and address issues they may not have realized were a problem, plus show affiliates that they are not afraid of constructive criticism. Being a vocal participant on affiliate forums helps establish an affiliate manager as an authority in the industry, as affiliates read what managers have to say. Helping affiliates by answering questions not just related to the program(s) they manage shows affiliates that they

care about the industry and helping their affiliates succeed. Managers that restrict posting on forums to just information about their own program are limiting their reach and not taking advantage of a wide range of affiliates that are watching, reading, and ultimately deciding who to work with. Forums are the original social media and should be a part of a plan to use all methods of communication with affiliates instead of relying on specifically social networking via sites like Twitter, LinkedIn, and Facebook.

Affiliate marketing forums also offer advertising to affiliates that a merchant wouldn’t otherwise be able to reach. Forum software is optimized for search engines, and your ad can show up quickly, as well as in RSS feeds to social networks and blogs that you wouldn’t normally have access too. Online relationships built in forums and other social networking can then be expanded easily to offline networking conferences like Affiliate Summit, making the limited time you get at conferences more productive.

Social networking sites are great places to offer communication and support, but some affiliates also prefer to be somewhat anonymous, especially when they are first getting to know a manager or want to learn about a specific merchant. They want to be able to ask questions, discuss problems and issues without managers and merchants knowing who they are. Some affiliates fear retribution if they bring up problems or support issues that have gone unanswered. Forums are a great place for managers to do “damage control” by allowing issues to be discussed, and then providing support and solutions. Even if a manager has an issue that isn’t able to be totally resolved to some affiliate’s satisfaction, how the situation is handled can make affiliates decide to work with a manager (or not).

Deborah Carney is an OPM, as well as administrator of ABCsPlus.com and the Affiliate Summit forum.

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ne of the most popular promotional methods for businesses lately has been pre-paid deals. We’ve all seen them from places like Groupon, LivingSocial, or DealEx, but are they a good thing for merchants? They are known by many names, such as “flash deals”, “Groupons”, “group buying”, or simply “pre-paid vouchers”. Names aside, they allow a merchant to offer deals to consumers that are so good that the consumer will pay for them. Generally, they offer consumers a hefty discount (40-60% off in many cases) in an effort to acquire a new repeat customer. There have been some horror stories from businesses that trying these sorts of deals had a negative effect on their business. A recent study from Rice University found that 32% of surveyed businesses that offered a deal with Groupon found them to be unprofitable, and 40% said they would never do another one. Statistics like this can make it a scary proposition for many businesses. Fortunately, with a little planning it doesn’t have to be. Many merchants wonder how they can take advantage of this new revenue source, without the risk to their business. There are some key questions merchants should ask themselves when considering this avenue to drive additional revenue:

Is your goal short-term revenue, or long-term growth? This may seem obvious, but it’s important. Offering a deal like this to consumers generally will mean the merchant may take a loss initially to acquire the customer. If a merchant’s margins support the initial discount, it’s a great way to drive short-term revenue.

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If a merchant doesn’t have the margins to support the initial discount, they need to look at this loss as a customer acquisition cost, and work to make these new customer repeat customers.

Does your business lend itself to this sort of promotion? Just about any business can find a way to structure this sort of deal to be good for them. Services, high margin items, or anything with a subscription attached tend to be great fits due to the high lifetime value of bringing in a customer. If you’re not sure how a deal could work for your business, the providers of these sorts of services can talk you through ideas based on their experiences.

Do you have a real understanding of how customers interact with your business? Knowing things like average purchase price, lifetime value of a typical customer, and time based buying trends can really help. This sort of data can help you to calculate the return you can expect to see by offering a deal, and ensure that it is going to be profitable for you. There can be a delicate balance between creating a deal that works for the merchant, but is still compelling enough for the customer to actually buy. There are no absolutes, but if a merchant asks themselves these questions, creating a pre-paid deal can be a great way to drive additional revenue. John Vehlewald is the VP of Affiliate Products at Inuvo, Inc.

The affiliate marketing industry has a number of parent/ child teams working together, such as Greg Rice and Greg eg Ri Rice Jr.; Andy Rodriguez and Andy Rodriguez Jr.; and Deborah Carney and Liz Fogg-Ababon. In recent d Deb years rs I have become more involved in working with my father, her, Bill Swartwout, in what is now our company. Bill started planting the seed for my love of working in the Internet industry when I was a young teen, when he first got on the Web. I’m currently working on instilling a passion for technology with my three-year-old daughter, who has known how to find the browser on my iPhone so that she could see the sports page icon, since she was just 18 months old.

That said, I’m going to go out on a limb and say that it is never too early to encourage an interest in affiliate marketing. My three-year-old certainly doesn’t know how to do what I do as President and Affiliate Manager. But she does know that “Mommy works on the computer a lot,” Mommy works with these things called “checks that have cool pictures” on them, “Mommy types a lot,” and that Mommy has fun with her work. She even loves to wear Mommy’s company hats and ID badges from past Affiliate Summits saying that she’s going to work with Mommy one day.

Now, at just three, she manipulates her two pages of apps on my iPhone like a pro. It just goes to show, it’s never too young to start teaching your child how to use technology, or to get them interested in our industry, for that matter. In addition to affiliate marketing, my other job has been an elementary school teacher. It has been my experience that not every student is fond of working on a computer. As I have surveyed my student’s families to find out what kind of technology they have available in their homes, the students with no interest in computers often do not have access to them at home. Kids need to have a foundation in computers, as proficiency has become essential in education and the workplace. . Today’s children will not have much choice but to learn to use computers as we are engulfed in a computer-centric society. As a teacher, I do whatever I can to introduce the use of computers into my students lives through daily lessons, kick-starting their computer literacy skills - and they love it! As a mother, I am sure to include my daughter in learning to work whatever piece of technology I happen to be using whenever she is nearby.

Jill, affiliate manager of www.GirlyChecks.com, is president of the “parent” Beaches and Towns Network, Inc.

FEEDFRONT MAGAZINE | January 2011 | 27

Avoiding the Pitfalls of International Marketing

here are many intricacies within international digital marketing, which often encourages marketing companies to remain within the safety net of their own national perimeters. However, these are exciting times for international email marketing as a cost-effective way of communicating with consumers. Companies such as StrongMail, CheetahMail and Datran Media are all US email vendors that have expanded globally, so going global makes sense for the email marketing specialists targeting their consumers. But where do you start if you have yet to dip your toe into international waters? Communicating internationally involves much more than simply gaining access to email addresses abroad, as so many companies fail to recognize. As the number of different, targeted demographics you need to tailor towards suddenly soars, the time zones you work in clash and the behavioral and cultural expectations of your consumers differ, itâ&#x20AC;&#x2122;s easy to see why some companies fall into the trap of sending international campaigns using the same strategies as their own national campaigns.

However, international expansion will be detrimental to the survival of data owners and direct marketers, which means a consideration of the different nuances across geographic location is vital. The first difficulty in international email marketing is the difference in time zones. This can make a huge difference to the success of campaigns, as emails received at the start of the day are proved to benefit from a much better open and click rate. Not only this, but consider the difficulties encountered by seasonal campaigns when you send out an international email about bikinis â&#x20AC;&#x201C; it might be summer in the US, but with winter in Australia, your campaign suddenly loses all relevance.

For any growing database marketing business, international communication is crucial for sustained success, however, there are several pitfalls to consider before embarking on a global marketing operation. By researching individual country legislation and preference, organizations set themselves up for successful ongoing international communication in the future.

Another, more dangerous, issue is legislation. Many countries vary in their laws on email marketing, and an awareness of these differences is vital in maintaining good international relations. Laws on privacy regulations and use of personal details vary significantly depending on the country, and you could find yourself on the wrong side of the law if you donâ&#x20AC;&#x2122;t take the time to investigate these differences. Collecting data in countries that are yet to take full advantage of email marketing will enable you to build brand awareness in a developing industry. Sooner rather than later is the adage here.

Paul Kemshell is co-founder of global data owners and brokers www.wrmmedia.com (+44 (0)1924 229 200).

FEEDFRONT MAGAZINE | January 2011 | 29

o you remember the days when an animated banner was all the rage? The affiliate marketing industry has come a long way from that. Affiliates are no longer confined to the online arena. One way affiliates are blurring the online/offline realms is by partnering with sites that distribute local deals, featuring brick-and-mortar businesses. The inventory on a daily deals site changes daily, making it natural fodder for bloggers who are constantly looking for fresh content to share with their readers. Affiliates also seek to partner with sites like Groupon and LivingSocial because of the regional relevance local deals can provide to any website. “While a website has a national based audience, readers are still finding content that works for them in their little area of the world. Instantly, it makes that website even more applicable for them,” explains Jenny Martin of SouthernSavers.com. To help affiliates display geo-targeted deal content on their sites, Groupon created a dynamic widget tool that automatically features the deal most relevant to the reader based on their geographic location. Affiliates can customize this tool to either feature deals from a specific locale, or to display deals based on the reader’s location. With this widget in place, the affiliate extends their relevance offline and becomes a resource for deals in their visitor’s neighborhood. And, if our widget doesn’t meet the affiliate’s requirement, then they’re welcome to grab our API and have their way with it. But it’s not just all about getting online shoppers into offline stores. Matt McWilliams, an award-winning affiliate manager with Legacy Learning, a company that produces and sells multimedia training courses, pays affiliates commission for each call they refer to the call center. “Our affiliates are thrilled with it and we are

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reaping the rewards,” says McWilliams. The concept of pay-per-call is pretty simple. However, the methods by which affiliates are finding their consumers are revolutionary, at least for this particular industry. Affiliates are taking out ads in local newspapers, securing listings in local business directories, even going after spots in Google Places, so when a consumer completes a local search; the affiliate’s pay-per-call number appears in results. All these advertising methods existed preInternet, but now they’re being leveraged by traditionally online affiliates. Pay-per-call also enables affiliates to tap into the mobile market. These affiliates have run mobile contests, built cell phone apps and created various click-to-call campaigns. “For us, mobile affiliates are becoming a bigger part of the program and we make customers out of people who simply will not buy online,” McWilliams explains. Mobile is undoubtedly the next step in the evolution of affiliate marketing. It will completely remove the computer from the affiliate marketing equation, and has the potential to secure incremental sales for the affiliate marketing channel. By harnessing cell phones, the affiliate has near constant access to the potential consumer and can take advantage of all downtime, from commute to commode. Groupon expects to track affiliate-referred mobile transactions by the first quarter of 2011.

Carolyn is the director of affiliate marketing for Groupon.com.

By Shawn Collins I went out for a three-mile run the other day, and almost immediately I was looking for reasons to cut it short and take a hot shower. It was windy and cold. Rain was coming down. My foot was hurting. Side stitches. Then I got to thinking about Edison Peña. He was the Chilean miner who was who was trapped for 69 days. Peña would take three to six mile underground jogs in the dark to kill time and stay sane. He finished the New York Marathon back in November 2010 on a busted knee. Think of Edison Peña when you’re struggling with your project or company. He could have stopped at five miles, and everybody would have praised him. But he refused to quit. This reminds me of a blog post from Rob Rammuny, “19 Entrepreneurs Reveal Why People Fail to Build a Profitable Business“ (http://feedfront.com/fail). I participated by answering… My favorite insight about the line between success and failure came from a keynote address at Affiliate Summit East 2006 by Jim Bouton (former New York Yankee, best-selling author, and the inventor of Big League Chew): ‘I stumbled on to the secret of success, and that is persistence. I just kept going out for the team anyway, even though I wasn’t successful.

Every summer out there playing ball. Persistence… persistence was the key. You don’t have to be educated, you don’t have to be talented, you don’t have to be rich, you don’t have to be lucky – it’s available to anyone. I’m convinced most people don’t fail, they simply stop trying.’ I love that ending. If you want to make your breaks and be your own boss, you need to keep trying.

Shawn is a Co-founder of Affiliate Summit and Co-Editorin-Chief of FeedFront Magazine.

FEEDFRONT MAGAZINE | January 2011 | 31

e’re all motivated differently, but let’s assume for a moment that we’re all in business to make money. Are you familiar with the famous Gordon Gekko “greed is good” speech in the original Wall Street? Well, that’s why you should get off the sidelines and start running pay-per-call campaigns. (You might need to stand up and do your best slicked-back Michael Douglas when reading the next part.) The point is, ladies and gentlemen, that Call Performance Marketing is good. Call Performance Marketing is right. Call Performance Marketing works. Call Performance Marketing clarifies, cuts through and captures the essence of performance marketing. Call Performance Marketing in all its forms. Call Performance Marketing for online. Call Performance Marketing for offline. Call Performance Marketing for mobile. Call Performance Marketing has marked the upward surge of performance marketing. And Call Performance Marketing – you mark my words – will not only save your business but the entire industry of performance marketing.

rates improve 5-30% when phone numbers are included in the ads. Advertisers are earning 1.5 to 2x as much for converting calls as they do for online transactions. When it comes to most things, I wouldn’t describe myself as an early adopter. So, I get it. Call Performance Marketing is new. You’re not yet sure how it will work for you, how to get started or how to prioritize it against the other things you are working on. Maybe validation from the people you trust – some of the leaders in performance marketing – will help move you along:

Okay, joking aside, Call Performance Marketing is working for advertisers and publishers, and it’s easy to get started. Pay-Per-Call campaigns are generating millions for advertisers and paying out millions in commissions to publishers. Nearly all of the leading affiliate networks now offer pay-percall, including CJ, LinkShare, ShareASale, and the Google Affiliate Network. Over 25,000 publishers have signed up for pay-per-call so far this year. Top publishers are earning over $75K/month promoting pay-per-call campaigns. Calls are converting 10x better than clicks. Click-through

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“Pay-per-call is poised to be the next big thing. Lots of opportunities for affiliates – get off the sidelines already” Shawn Collins, Affiliate Summit Well, ladies and gentlemen, we’re not here to indulge in fantasy but in a performance marketing and economic reality. Opportunity is calling. Get off the sidelines already! Just ask your network partners how to get started. It’s easy.

“Not all sales convert online. That’s why we prefer using a solution where we can track calls and clicks for our advertisers.” Don Batsford, Jr., Partner with 31 Media “After weeks of precise monitoring, I must admit that I’ve been convinced: there is a very bright future for pay-per-call affiliate programs. If you aren’t using PPCall yet, I certainly recommend giving it a shot” Geno Prussakov, AM Navigator “ Call Performance Marketing has been such a huge success. After adding pay-per-call to our affiliate program, I can’t imagine going back to a world where all we measured was clicks and online performance.” Travis Hopkins, Progrexion Marketing

Robert Duva is the co-founder and CMO of RingRevenue - www. RingRevenue.com

Affiliate Summit West | 2011 AGENDA Saturday, January 8 Early Registration Location: Registration Area Time: 4:00pm – 8:00pm Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Sunday, January 9 Booth Setup Location: Lafite Ballroom 4-9 Exhibitor Move In: 8:00am – 6:00pm Registration Location: Registration Area Time: 8:00am – 6:00pm First Timers Guide for Affiliate Summit Location: Margaux 1 Time: 10:00am-10:45am

Advice for people attending the Affiliate Summit conference for the first time. Shawn Collins, Co-founder, Affiliate Summit (Twitter @ affiliatetip) (This Session is Open to all Pass Holders) Affiliate Improv! Session 1a Location: Margaux 1 Time: 11:00am-12:00pm Five industry veterans brainstorm marketing ideas for fictional items/services with audience participation. Idea to actionable solutions in one fun, lively hour. Come get your creative juices flowing! Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Affiliate Daniel M. Clark, Podcaster, Performance Marketer, QAQN (Twitter @QAQN) (Moderator) Andrew Bennett, Blogger/Photographer, BenSpark (Twitter @BenSpark) Mike Buechele, Captain, Adalytical (Twitter @ mikebuechele)

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34 | January 2011 | FEEDFRONT MAGAZINE

Affiliate Summit West | 2011 AGENDA Jen Goode, Doodler in Charge, JGoode Designs (Twitter @jgoode) Wade Tonkin, Affiliate Manager, Football Fanatics (Twitter @affile8warrior) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Marketing Association (Twitter @pmassociation) Hersh Sandhoo, CEO, HealthConverter.com (Twitter @ healthconverter)

A Beginner’s Course on Blog Monetization Monetize Summit Session 1b Location: Margaux 2 Time: 11:00am-1:00pm

Meet Market Location: Lafite Ballroom 1-3 Time: 12:00pm – 6:00pm Exhibitor Move In: 9:00am – 12:00pm

This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement affiliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive traffic to your website. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Blogging Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney)

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities. Dominating Your Niche With Blogger Outreach Session 2a Location: Margaux 1 Time: 12:30pm-1:30pm

(This Session Open to Monetize Summit Badge Holders Only)

Learn the strategy that is transforming brand/product promotion and how to effectively find, approach & incentivize bloggers to get maximum exposure, exponential sales growth & total niche domination.

Creating a Successful Mastermind Group Session 1c Location: Mouton 1 Time: 11:00am-12:00pm

Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Bloggers

Mastermind groups can be an amazing help to building a business – yet most groups fail. Randy will discuss WHY, and how to form a successful group to help you succeed. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Development Randy Cassingham, Founder, Mastermind Source (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Identifying Scam Networks Session 1d Location: Mouton 2 Time: 11:00am-12:00pm This panel will engage in a transparent discussion on what it takes to trust an affiliate network with your traffic or your campaigns. Experience level: Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Networks Lucas Brown, Chief Executive Officer, HasOffers.com (Twitter @hasoffers) Rebecca Madigan, Executive Director, Performance

Chris Brogan, President, Human Business Works (Twitter @chrisbrogan) (Moderator) John Chow, CEO, TTZ Media, Inc. (Twitter @JohnChow) Murray Newlands, Co-Founder, Influence People (Twitter @murraynewlands) Greg Rollett, CMO, Cognitiv (Twitter @g_ro) Eric Schechter, Social Media Manager, Carnival Cruise Lines (Twitter @EricSchechter) Jonathan Volk, CEO, Surge Marketing Inc. (Twitter @ JonathanVolk) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) A Beginner’s Course on Blog Monetization Monetize Summit Session 2b Location: Margaux 2 Time: 11:00am-1:00pm This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement affiliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive traffic to your website. Experience level: Beginner Target audience: Affiliates/Publishers

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Affiliate Summit West | 2011 AGENDA Niche/vertical: Blogging Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney) (This Session Open to Monetize Summit Badge Holders Only) Web Redesign by the Numbers Session 2c Location: Mouton 1 Time: 12:30pm-1:30pm Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Analytics Sharon Mostyn, Assistant Vice President, eCommerce, 1st Mariner Bank (Twitter @sharonmostyn) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Email Marketing and the Brand Session 2d Location: Mouton 2 Time: 12:30pm-1:30pm Email marketing has been successful year after year due to its results and scalability. In this session affiliates will learn agency tips on how to target, segment, control and test brand offers. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Email Marketing Megan Conahan, VP of Advertising Sales, Direct Agents (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Making Money With Affiliate Programs for Beginners Session 3a Location: Margaux 1 Time: 2:00pm-3:00pm Fast track to profitability by understanding the different revenue models, industry players and tips for selecting profitable topics, website builders, content creation, avoiding mistakes and more. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Newbies James Martell, President, Net Guides Publishing Inc. (Twitter @JamesMartell) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Monetizing Pop Culture Content

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Monetize Summit Session 3b Location: Margaux 2 Time: 2:00pm-3:00pm Discussion of the monetization of pop culture content through monitoring trends, buying relevant domains, creating sites quickly, and cultivating communities. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Affiliate Lisa Picarille, Consultant, lisapicarille.com (Twitter @ LisaP) (Moderator) James Keating, VP of Marketing & International, ShopWiki Corp (Twitter @jameskeating) Tricia Meyer, Owner, Sunshine Rewards (Twitter @ sunshinetricia) Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing) (This Session Open to Monetize Summit Badge Holders Only) Step Up Your Revenue With Lead-Gen Expertise Session 3c Location: Mouton 1 Time: 2:00pm-3:00pm Why lead-generation is THE campaign style of choice for long-term stability and baller status. Weâ&#x20AC;&#x2122;ll cover rarely utilized strategies for higher payouts, quicker payments, and analyzing offers. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Lead-gen Boone Riddle, Network Manager, Underground Elephant (Twitter @booneriddle) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Banking On Infomercials â&#x20AC;&#x201C; A MultiChannel Profit Opportunity Session 3d Location: Mouton 2 Time: 2:00pm-3:00pm As web content rapidly shifts to video, learn how to: use one video method to increase profits now; discover new hit products before your competitors; and interact with networks to gain the edge. Experience level: Intermediate Target audience: Affiliates/Publishers, Networks Niche/vertical: AsSeenOnTV Frank Bianco, COO, Pear Lake Partners LLC Curtis A. Clarke, CEO, AsSeenOnPC.com (Twitter @ As_Seen_On_PC) Andrew Latimer, CEO, Bluewater Media Rus Sarnoff, President, Integrated Marketing (Twitter @ RusSarnoff) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Summit West | 2011 AGENDA Local Lead Generation – Heaven & Hell Session 4a Location: Margaux 1 Time: 3:30pm-4:30pm Learn about how local lead generation works as well as the positives & negatives to this often discussed “next generation” of affiliate marketing. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks, Other Niche/vertical: Local Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @ adhustler) Amanda Orson, Managing Partner, Lacuna Group LLC (Twitter @phillian) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Tips and Tricks to Increase Website Conversions Monetize Summit Session 4b Location: Margaux 2 Time: 3:30pm-4:30pm

Increasing conversions is a scientific process, and in this session, we’re going to examine what works and, more important, WHY it works. If you’re new to this kind of thing, you’ll be blown away by the factors that influence conversions! Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Conversions Christopher Pearson, Overlord, DIYthemes.com (Twitter @pearsonified) (This Session Open to Monetize Summit Badge Holders Only) Mobile Marketing – The 97% Response Rate Channel Session 4c Location: Mouton 1 Time: 3:30pm-4:30pm 50% of American’s will have smartphones by the end of 2011. Learn how to capture highly qualified leads & follow up using SMS text messages, iPhone & Android apps, and local & toll free phone numbers.

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Affiliate Summit West | 2011 AGENDA Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Lead Generation and Follow Up Brian Williams, President, Main Street USA Marketers (Twitter @brianwilliams) (Moderator) Mike Koenigs, CEO & Co-Founder, Traffic Geyser (Twitter @mikekoenigs) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) B2B Affiliate Marketing: New Technologies, New Opportunities Session 4d Location: Mouton 2 Time: 3:30pm-4:30pm Learn how new technology and better call tracking capabilities could make the B2B space the next hot opportunity for affiliates. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: B2B Affiliate Marketing Brian Waldman, VP Marketing & Strategy, Merchant Warehouse (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Enterprise SEO for Social Publishers Session 5a Location: Margaux 1 Time: 5:00pm-6:00pm Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings. Experience level: Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Social Publishing CT Moore, Account Strategist, NVI (Twitter @ gypsybandito) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Using Datafeeds to Monetize Sites Monetize Summit Session 5b Location: Margaux 2 Time: 5:00pm-6:00pm Discussion on using datafeeds to monetize sites. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate Scott Jangro, President, MechMedia (Twitter @jangro) Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel)

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Joe Sousa, Owner, Internet Marketing Associates (Twitter @drcool73) (This Session Open to Monetize Summit Badge Holders Only) Facebook Open Graph – Beyond the Like Button Session 5c Location: Mouton 1 Time: 5:00pm-6:00pm A clear and understandable way to garner traffic through Facebook by developing marketing programs that allow users to post specific activity to their wall. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Facebook Kevin Keranen, Founder, Demand Key Media (Twitter @ kkrocks) Beaudon Spaulding, Founder, Blogger Syndication (Twitter @beaudon) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Make it Legal! Advantages of Legalizing Businesses Session 5d Location: Mouton 2 Time: 5:00pm-6:00pm Philip Akalp will change the way small businesses think about legalizing their business, as he scurries away falsities of Incorporating and forming LLC’s, while sharing many key advantages. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Legalizing Business Philip K. Akalp, CFO, Corpnet.com (Twitter @Corpnet) (This Session is Open to Gold, Platinum, and Diamond Pass Holders Only) Affiliate Summit Newcomer Program Meetup Location: Mouton 2 Time: 6:30pm – 7:30pm (Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

Monday, January 10 Continental Breakfast Location: Lafite Ballroom 1-3 Time: 9:00am-10:00am (Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only) Coffee Service Location: Meal Area Time: 10:00am-12:30pm and 2:00pm-6:00pm

Affiliate Summit West | 2011 AGENDA Registration Location: Registration Area Time: 7:30am – 5:00pm Blogger Room Location: La Tache Time: 8:30am – 6:00pm The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show. Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc) Exhibit Hall Location: Lafite Ballroom 4-9 Time: 10:00am – 5:00pm (Exhibitors may set up beginning at 9:00am.) Opening Remarks & Keynote Location: Encore Theater Time: 9:45am – 10:45am Jim Kukral, CEO, The Attention! Formula (Twitter @ jimkukral) Drew Eric Whitman, International Advertising Consultant, Author, Trainer. Author of, CA$HVERTISING (Twitter @ drewericwhitman) (This Session is Open to All Pass Holders) The New SEO Toolset Session 6a Location: Margaux 1 Time: 11:30am-12:30pm Fast paced – deep dive into tools for beginners through advanced SEO practitioners. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: SEO Wil Reynolds, Founder, SEER Interactive (Twitter @ wilreynolds) (This Session is Open to Platinum and Diamond Pass Holders Only) Inside the Minds of Affiliates Session 6b Location: Margaux 2 Time: 11:30am-12:30pm CPS affiliates discuss datafeeds, coupons, communication & incentives in a merchant’s affiliate program. Merchants and networks will learn how to engage and motivate affiliates. Experience level: Intermediate Target audience: Merchants/Advertisers

Niche/vertical: Affiliate Mentality Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) Tricia Meyer, Owner, Sunshine Rewards (Twitter @ sunshinetricia) Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel) Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing) (This Session is Open to Platinum and Diamond Pass Holders Only) Affiliate Marketing in a Digital World Session 6c Location: Mouton 1 Time: 11:30am-12:30pm Affiliate marketers face challenges making money on lower priced items such as MP3’s and eBooks. We’ll present best practices and some tips and tricks that work. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Digital Brian Chapman, Manager, Affiliate Channel, Amazon.com (This Session is Open to Platinum and Diamond Pass Holders Only) Social Media – A Marketing Bonanza Session 6d Location: Mouton 2 Time: 11:30am-12:30pm Social media is becoming a mature industry and the marketing opportunities are expanding daily. As the social media providers mature, so do their policies and restrictions. Successes through social media are there waiting for you, provided one knows and observes the rules of the road. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Social Media Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @ GaryKibel_law) (Moderator) Sal Conca, Director of Affiliate Marketing, NETexponent (Twitter @netexponent) Wade Sisson, Director of Marketing, SchaafPartnerCentric (Twitter @schaafpc) (This Session is Open to Platinum and Diamond Pass Holders Only) Luncheon Location: Meal Area Time: 12:30pm-1:45pm (Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)

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Affiliate Summit West | 2011 AGENDA The Power of Nonverbal Website Intelligence Session 7a Location: Margaux 1 Time: 2:00pm-3:00pm Your content is verbal communication, but did you know that your site communicates in nonverbal ways, too? Learn how to use these “under the radar” marketing tactics to increase subscribers and sales. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Persuasion Derek Halpern, Chief Persuasion Officer, DIYthemes.com (Twitter @DerekHalpern) (This Session is Open to Platinum and Diamond Pass Holders Only) SEO Site Review/Clinic Session 7b Location: Margaux 2 Time: 2:00pm-3:00pm Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: SEO Rae Hoffman-Dolan, CEO, Outspoken Media (Twitter @ sugarrae) Michael Gray, President, Atlas Web (Twitter @graywolf) Kenny Hyder, Founder, Hyder Media (Twitter @ kennyhyder) Michael Streko, Co-Founder, KnowEm LLC (Twitter @ streko) (This Session is Open to Platinum and Diamond Pass Holders Only) Profit From Trendspotting Session 7c Location: Mouton 1 Time: 2:00pm-3:00pm Learn tricks for spotting the hottest trends in pop culture, fashion, technology, art and more and learn how being on the cutting edge of trends can translate into more money for your affiliate sites.

Holders Only) Leverage Your Personal Brand for Affiliate Success Session 7d Location: Mouton 2 Time: 2:00pm-3:00pm Many successful affiliate marketers transcend the brands they represent and become a brand themselves. Learn how they turned their face, personality and reputation into affiliate success. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Affiliate Marty Fahncke, President, FawnKey & Associates (Twitter @FawnKey) (Moderator) Jim Kukral, CEO, The Attention! Formula (Twitter @ jimkukral) Geno Prussakov, Founder, AM Navigator, LLC (Twitter @ eprussakov) Barbara Rozgonyi, CEO, CoryWest Media, LLC (Twitter @ wiredprworks) (This Session is Open to Platinum and Diamond Pass Holders Only) SEO – Ask the Pros Session 8a Location: Margaux 1 Time: 3:30pm-4:30pm Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Other Niche/vertical: Search Engine Optimization Bruce Clay, President, Bruce Clay, Inc. (Twitter @ bruceclayinc) (Moderator) Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. (Twitter @GregBoser) Todd Friesen, Director of SEO, Performics (Twitter @ oilman) Stephan Spencer, Co-author, The Art of SEO (Twitter @ sspencer) (This Session is Open to Platinum and Diamond Pass Holders Only)

Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Social Media

Evolution of Affiliate Marketing Session 8b Location: Margaux 2 Time: 3:30pm-4:30pm

Lisa Picarille, Consultant, lisapicarille.com (Twitter @ LisaP) (Moderator) Scott Jangro, President, MechMedia (Twitter @jangro) Stephanie Lichtenstein, President & Founder, Micro Media Marketing (Twitter @MicroSteph) Lisa Riolo, Co-Founder, Impact Radius (Twitter @lisariolo)

Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.

(This Session is Open to Platinum and Diamond Pass

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Affiliate Summit West | 2011 AGENDA Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Affiliate Eric Collins, COO, Mobile Posse (Twitter @MobilePosse) Rob Duva, CMO, RingRevenue (Twitter @RingRevenue) Mark Silliman, CEO, Spadout.com Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com (Twitter @catango) (This Session is Open to Platinum and Diamond Pass Holders Only) The Regulatory Landscape for Advertisers, Affiliates, Networks Session 8c Location: Mouton 1 Time: 3:30pm-4:30pm The FTC and state AGs are aggressively attacking affiliate networks. Anyone in the chain-advertiser, network, affiliate-could be liable. Learn how to avoid a regulatory attack against you! Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Legal Brian Clark, CEO, Copyblogger Media (Twitter @ copyblogger) (Moderator) Thomas Cohn, Of Counsel, Venable LLP Dean Graybill, Assistant Regional Director, Western Region – San Francisco, Federal Trade Commission William Rothbard, Attorney, Law Offices of William I. Rothbard (This Session is Open to Platinum and Diamond Pass Holders Only) Mobile Affiliate Site Strategies Session 8d Location: Mouton 2 Time: 3:30pm-4:30pm We’ve all heard that “mobile is the next big thing”, but how do you make it actually work for you as an affiliate? In this panel we will explore profitable mobile affiliate site strategies, SEO techniques, paid ads and affiliate offers to show you how to make a mobile web presence that makes money. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Mobile Dush Ramachandran, VP Sales & Business Development, ClickBank (Twitter @DushR) (Moderator) Scott Bain, Mobile Marketing Manager, Neverblue (Twitter @scottbain) Michael Martin, Owner, Mobile Martin (Twitter @ googleandblog) Keith Posehn, President, Zorz LLC (Twitter @kzorz)

(This Session is Open to Platinum and Diamond Pass Holders Only) Ask the Experts Location: Mouton 2 Time: 5:00 pm-6:00pm (This Session is Open to All Pass Holders) Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues. Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session. Buying Distressed Websites & Blogs for Cheap: Matt Mickiewicz, Co-Founder, 99designs, SitePoint & Flippa (Twitter @99designs) Content Creation Strategies for Increased Conversions: Facebook Games Are The Largest Affiliate Opportunity: Alex Rampell, CEO, TrialPay, Inc., Rosalind Gardner, Super Affiliate, Affiliate Blogger PRO (Twitter @ rosalindgardner) Great Social Networking Strategies for Affiliate Marketing: Evan Weber, CEO, Experience Advertising (Twitter @experienceads) Measuring the Social Impact of Your Content: Julie Greenhouse, SVP, Publisher Services and Business Development, ShareThis (Twitter @jgreenhousenyc) The Next Evolution In Affiliate Marketing Sponsored Session Location: Mouton 1 Time: 6:00pm-7:00pm Finally out of a non-compete from his multi-million dollar sale of AuctionAds, Jeremy Schoemaker is launching his new game changing affiliate software. Come see the launch and get an account for life. Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney) (This Session is Open to all Pass Holders)

Tuesday, January 11 Continental Breakfast Location: Lafite Ballroom 1-3 Time: 9:00am-10:00am (Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only) Coffee Service Location: Meal Area Time: 10:00am-12:30pm and 2:00pm-6:00pm Registration Location: Registration Area Time: 8:00am – 3:00pm

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Affiliate Summit West | 2011 AGENDA Blogger Room Location: La Tache Time: 8:30am – 4:00pm The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show. Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc) Exhibit Hall Location: Lafite Ballroom 4-9 Time: 10:00am – 4:00pm (Exhibitors may set up beginning at 9:00am.) Opening Remarks & Keynote Location: Encore Theater Time: 10:00am – 11:15am

systems, where do you concentrate? Where are your users ? What is the winning platform for mobile eCommerce? Experience level: Advanced Target audience: Affiliates/Publishers, Merchants/ Advertisers Niche/vertical: Mobile Commerce Navin Ganeshan, Chief Product Strategist, Network Solutions (Moderator) Munish Gandhi, CEO & Founder, Hy.ly Inc. (Twitter @ munishgandhi) Barg Upender, CEO, Mobomo LLC (Twitter @ bargupender) (This Session is Open to Platinum and Diamond Pass Holders Only) Uncovering Advanced Paid Search Strategies Session 9c Location: Mouton 1 Time: 11:30am-12:30pm

Jim Kukral, CEO, The Attention! Formula (Twitter @ jimkukral) Brian Solis, Principal of FutureWorks, FutureWorks, (Twitter @briansolis)

Gill will provide a checklist of qualities advertisers should look for to bring PPC campaigns to the next level, including traffic quality, targeting and tracking capabilities, and customer service.

(This Session is Open to All Pass Holders)

Experience level: Advanced Target audience: Merchants/Advertisers Niche/vertical: Search Advertising

Improving the Affiliate/Affiliate Manager Relationship Session 9a Location: Margaux 1 Time: 11:30am-12:30pm This session will help affiliates learn how to get the most out of their AMs and help AMs learn how they can get the most out of their affiliates and make it a mutually beneficial relationship. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Affiliate Todd Farmer, CEO, PerformStreet Media (Twitter @ toddfarmer) (Moderator) Jamie Birch, CEO, JEBCommerce, LLC (Twitter @ jamieebirch) Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky) Joe Sousa, Owner, Internet Marketing Associates (Twitter @drcool73) Logan Thompson, Owner, Blink Source (Twitter @ drumminlogan) (This Session is Open to Platinum and Diamond Pass Holders Only) Are Your Buyers Mobile, Yet? Session 9b Location: Margaux 2 Time: 11:30am-12:30pm With the splintered marketplace for phones, operating

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Affiliate Summit West | 2011 AGENDA Gill Brown, VP, Advertising Networks, LookSmart (This Session is Open to Platinum and Diamond Pass Holders Only) Google Analytics: Stop Wondering And Start Measuring Session 9d Location: Mouton 2 Time: 11:30am-12:30pm If you use Google Analytics just to see how many people are coming to your site, you’re leaving money on the table. If your site has actionable items, you can extract hugely profitable data from GA. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/ Advertisers, Networks Niche/vertical: Analytics Joshua Ziering, Owner, Full Speed SEO (Twitter @ JoshuaZiering) (This Session is Open to Platinum and Diamond Pass Holders Only) Luncheon Location: Meal Area Time: 12:30pm-1:45pm (Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only) Why Affiliates Should Dominate Local Marketing Session 10a Location: Margaux 1 Time: 2:00pm-3:00pm Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Local Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov) (This Session is Open to Platinum and Diamond Pass Holders Only) FTC Prosecution of Affiliates for Advertising Claims Session 10b Location: Margaux 2 Time: 2:00pm-3:00pm The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: FTC Amy Lloyd, Attorney, Ifrah PLLC (This Session is Open to Platinum and Diamond Pass Holders Only)

Social Media Business Etiquette – Do’s & Don’ts Session 10c Location: Mouton 1 Time: 2:00pm-3:00pm In the dynamic field of social media, businesses are quickly adapting. From big corporations to startups, this session will get conversation flowing with ideas, best practices, and past experiences. Experience level: Intermediate, Advanced Target audience: Other Niche/vertical: Social Media Nadia Aly, CEO, Digi Talk Labs (Twitter @DigiTalkVan) (Moderator) Elliott Lemenager, Online Community Manager, Microsoft (Twitter @elemenager) Marcus Nelson, Director of Social Media, Salesforce.com (Twitter @marcusnelson) Mike Whitmore, President, Fresh Consulting (Twitter @ mikewhitmore) (This Session is Open to Platinum and Diamond Pass Holders Only) New Developments in Automated Monetization Session 10d Location: Mouton 2 Time: 2:00pm-3:00pm Novel technologies that facilitate sophisticated monetization techniques with minimal skill or time investment have recently risen to prominence. This panel explores how the publisher can benefit. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Content Monetization Kristopher Jones, President & CEO, KBJ Interactive (Twitter @krisjonescom) (Moderator) Paul Edmondson, CEO, HubPages (Twitter @ pauledmondson) James Everingham, CTO, Pixazza (This Session is Open to Platinum and Diamond Pass Holders Only) Closing Keynote: Listen To This! Achieving Work/ Life Balance Location: Mouton 1 Time: 3:30pm-4:30pm In this lively talk, entrepreneur Dave Taylor will share why it’s critical to balance your work with fun time and your life. Change your return ticket if needed, just make sure you attend this session! Dave Taylor, Principal, AskDaveTaylor.com (Twitter @ DaveTaylor) (This Session is Open to All Pass Holders)

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Drew Eric Whitman Most people determine their career path in high school or college, but Drew Eric Whitman—a.k.a. “Dr. Direct!™”—couldn’t wait to get started. He began creating advertising at age 11 by writing and designing direct-response catalogs of jokes, gags and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance. Although his teachers did not encourage Drew’s entrepreneurial spirit (Perhaps because of the live whoopee cushion demonstration he performed on the teacher without her knowledge… yes, really.), it marked the beginning of an exciting career in the wacky and wonderful world of creative writing and advertising. Many years later, after extensive experience in face-to-face selling of everything from printing to clothing… jewelry to real estate, a degree in advertising from Philadelphia’s Temple University started the ball rolling. Today, Drew is a dynamic, humorous and philosophical independent advertising writer, trainer and consultant with over 26 years of in-the-trenches professional advertising experience. Drew worked for the direct-response division of the largest ad-agency in Philadelphia… was Senior Direct Response Copywriter for one of the largest directto-the-consumer insurance companies in the world… and Associate Copy Chief for catalog giant, Day-Timers. Drew created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, Advertising Specialty Institute, American Legion, Amoco, Office Max, Faber-Castell, Texaco, Staples, TV Guide, and many others. He’s the author of the best-seller, “CA$HVERTISING: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”… and producer of the nationally acclaimed “CA$HVERTISING Clinic” 3-hour advertising crash-course. When he’s not writing, Drew is thinking about what he should be writing, or trying to find the best enchiladas and salsa in Southern California with his wife Lindsay and flat-coated retriever, Joey… the sweetest four-pawed beast on planet earth.

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Brian Solis Brian Solis is the author of Engage! The complete guide for businesses to build and measure success in the social web. Brian is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the worldâ&#x20AC;&#x2122;s leading business and marketing online resources.

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Speaker Bios Philip Akalp Philip K. Akalp is an Internet entrepreneur and an attorney licensed in California (Bar No. 197982). Through the various “Do-It-Yourself” and “BusinessStartup” services he has founded since 1997, he has formed over 100,000 corporations and LLCs for small business owners. His last company was acquired by Intuit in 2005. Today, he and his wife, Nellie, operate Corpnet.com where they help small business owners incorporate, form an LLC, or file a DBA, in any state, and in any county across the U.S. Mr. Akalp is experienced with and enjoys discussing legal and business issues concerning everything from business startup through (hopefully) acquisition. Nadia Aly Nadia Aly is armed with a Masters of Digital Media. She is a social media guru who is constantly thinking of news ways to reach audiences, generate demand and create buzz using social media tools. She jumped into social & email marketing a few years ago and hasn’t looked back. Currently she works with Microsoft. Scott Bain Scott Bain has been with Neverblue for over 3 years. He started as Affiliate Manager before joining the Internal Publishing team where he became their expert in the social media and mobile space. In his current role as the Mobile Marketing Manager, Scott works to create mobile programs for a wide variety of advertisers while generating thousands of qualified leads through the evolving mobile market. Drew Bennett Drew Bennett is a Husband, Father, Blog Consultant, Photographer, Traveler, Wired Kayaker and Transformers Fan. He has taken a Photo-A-Day for 5 straight years. He blogs about his photos and his life at BenSpark. com. BenSpark.com is a personal blog where Drew builds community with his readers through conversation, contests and compelling content. Drew also builds community through his newsletters Behind The Lens where he offers his photography tips and Personal Branding Bootcamp. Drew is constantly looking for opportunities to expand his brand. You’ll often find him at industry conferences and tradeshows. Frank Bianco For 12 years Frank Bianco has been an internet marketer, product developer, Infomercial producer, and affiliate network manager. This entrepreneur applies his experience helping business develop branding and Internet Marketing strategies in his role as VP of Business Development at PearLake Partners, LLC. Jamie Birch Jamie Birch is the owner and principal of JEBCommerce. Almost ten years ago, he began as a Search Engine Marketing professional at Netivation.com and has extensive experience in all aspects of Internet Marketing.

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Excelling at performance marketing initiatives with several national, publicly traded retailers and online service providers, Jamie’s work has expanded and evolved. Today, it includes all facets of online marketing: email projects, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie and JEBCommerce to realize a great level of success for its clients. Greg Boser Greg is the SVP of Search Services for BlueGlass Interactive, Inc. His daily responsibilities include overseeing strategy development and execution for all SEO, SEM and local search related client engagements. Greg got his start in the Search Engine Optimization industry before it even had a name. Over the years, he’s had the opportunity to develop and execute winning organic search strategies in some of the Web’s most competitive spaces. He’s also worked with an incredibly diverse list of companies that have ranged from mom & pop operations, VC funded startups, Madison Avenue ad agencies, Fortune 500’s and even a few search engines along the way. Prior to joining BlueGlass by way of an acquisition, Greg served as President/CEO of 3 Dog Media, a boutique consultancy specializing in providing search marketing, social media, reputation management and WordPress development services utilizing performance-based and joint venture pricing models. Chris Brogan Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects. He is a New York Times bestselling author and consults with Fortune 100 and 500 clients on issues of social software and business communications. Gill Brown Gill Brown joined LookSmart in February of 2009 as Vice President, Advertising Sales and Services. He brings over 17 years of advertising sales and sales management experience to LookSmart from radio, print, and the online space, 9 of those years in paid search. Gill currently leads LookSmart’s Sales and Managed Services groups, directly responsible for LookSmart’s revenue development and customer service. Prior to joining LookSmart, Gill most recently served as the Vice President of Sales, West for Tribal Fusion. From 2000 to 2007, Brown was a Director of Sales at GoTo.com, Overture Services, and Yahoo!

Speaker Bios (cont.) Gill Brown (cont.) Search Marketing where he evangelized the paid-search advertising model, and built the company’s Northwest Regional Search Sales operation. Before joining Goto. com, Gill has held senior sales, and sales leadership positions with Deja.com, CMP Media, and three Northern California Radio Stations. Lucas Brown As CEO and Co-Founder of HasOffers affiliate tracking platform, Lucas Brown has vast experience in developing affiliate network relationships as well as incredible data to support his claims. With over 6,000 customers and counting, HasOffers works with every level of affiliate network, providing Lucas with a balanced and enlightening perspective on identifying the best networks to work with. Mike Buechele Mike is an 11 year veteran of online media, with specialties in adserving and performance marketing. He has worked with some of the biggest companies in digital media, including DoubleClick and ADTECH. He is a comic book geek and co-host of the Affiliate Marketing Fanatics podcast. Mike is the Chief Performance Marketer of Adalytical, a consulting and performance marketing company. Randy Cassingham Randy Cassingham, a successful online publisher since 1994, is known for his weird-news social-commentary column “This is True” and his Stella Awards web site, which was turned into a book by a major New York publisher, as well as many other sites and projects. But Randy has a secret to his ongoing success: his Mastermind group. He’ll explain how his group has helped him and, more importantly, the basics on creating your own group to help you. Randy Cassingham has been leading Mastermind groups for more than 14 years, helping some of the biggest names online (including Affiliate Summit co-founder Shawn Collins) define and achieve their own success goals. Brian Chapman Brian Chapman owns Amazon’s Affiliate marketing channel results (US), and the underlying technology platform’s product roadmap (globally). Brian took this role in July of 2010, leading the affiliate product roadmap, business development, marketing and fraud teams. He started at Amazon in 2008 as the business manager for the display advertising channel–inventing how display could drive results for Amazon.com. Prior to joining Amazon, Brian deployed a nine-figure online media and promotions budget to drive customer acquisition for AT&T Wireless–owning display, search, SEO, and email as well as pricing and merchandising for att.com/wireless. Brian’s previous roles focused on SEO/ SEM, database marketing, customer strategy, market research, and managerial finance. Brian holds an MBA in Marketing and a BA in Economics from the University of

Washington (Brian is a Seattle lifer). Online marketing, and three children keep him constantly in search of larger doses of caffeine. John Chow John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the “probably yo’ daddy” foundation. Brian Clark Brian Clark is a ten-year-veteran of Internet publishing and marketing. Brian’s companies produce millions of dollars in annual revenue thanks to a mix of online educational content and direct response copywriting, and his influential blog Copyblogger is read by over 67,000 people. Brian is also the co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress; the Teaching Sells interactive training program; and the creativity blog Lateral Action. Daniel M. Clark Daniel M. Clark has been a resident of the internet since 1992. He either is or has been: a t-shirt designer, an art reviewer, a system administrator, a video game designer and programmer, a blogger, an affliate marketer, a podcaster, a space cowboy, and a gangster of love. He has, in fact, gotten his lovin’ on the run. Mostly what Daniel is right now is a work-at-home dad, raising two kids, ages 5 and 2 with his wife, Angela. Daniel’s podcasting initiative is QAQN (www.QAQN.com), home to several quality audio and video productions including Geek Dads Weekly and Inside Internet Marketing. Curtis A. Clarke Curtis A. Clarke, President of Catalog Solutions, Inc. and AsSeenOnPC Network has over twenty years of sales and product marketing experience. Specializing in mail order catalogs and online DRTV products Curtis’s portfolio includes multimillion dollar products such as the Suzanne Somer’s Thigh Master, the Little Giant Ladder, TaeBo, Ab Roller and Miracle Foot Repair. As one of the most trusted companies in the industry Catalog Solutions continues to be a industry leader in product placement. The founder of AsSeenOnPC, Mr. Clarke specializes in online product marketing and has grown AsSeenOnPC into one of the industries premier DRTV Affiliate networks with past successes including Snuggies, Swivel Sweeper, Perfect Brownie and P90X. Curtis Clarke continues to be active in the sales industry speaking and/or consulting for the Direct Marketing Association, Electronic Retailing Association, Inpex, the International Housewares Show, the Health and Beauty Expo, AdTech, Search Engine Strategy Show and many others. Curtis travels world wide sourcing new products and currently lives in Fairfield Connecticut with his wife and two children.

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Speaker Bios (cont.) Bruce Clay Bruce Clay is a professional search engine optimization international consultant, speaker and instructor. He was interviewed by Wired magazine in its 2004 feature “The Complete Guide to Googlemania!” and cited by USA Today in its article “Gunning for search engines” from August 20, 2003. He was selected as the search engine optimization expert by NHK World TV in their 1-hour award winning special “Google’s Deep Impact”, translated and distributed internationally. His website is referenced to by NARA – ALIC – User’s Guide to the Internet at The National Archives as resource for “Web Site Promotion Tactics and Tools”. Clay is the CEO of the search engine marketing firm Bruce Clay, Inc. which he founded in 1996. He is active with industry organizations such as: SEMPO as a 2009 seated Board of Directors member, IMC USA, Web Analytics Association, American Marketing Association, IIMA – International Internet Marketing Association and the California Chamber of Commerce. Thomas A. Cohn Tom Cohn, of counsel to Venable LLP, advises clients on all aspects of compliance with FTC and state consumer regulations and industry self-regulation programs, and he represents clients during investigations and enforcement actions. His clients include a wide variety of online and offline advertisers and marketers, and his practice covers all federal and state consumer protection and privacy laws and regulations. Mr. Cohn draws on experience gained during his 17-year tenure at the FTC, where he was Regional Director and Assistant Regional Director for the Northeast Region, legal advisor to the Director of the Bureau of Consumer Protection, and a litigator in the Division of Marketing Practices. As FTC Northeast Regional Director, Mr. Cohn supervised all professional and support staff and led multi-agency enforcement efforts against various anticompetitive, unfair and/or deceptive practices. Mr. Cohn is a graduate of Yale College and Boston University School of Law. Eric Collins Eric Collins is COO of Mobile Posse (MP), a solutions company whose product powers CRM messaging for Tier 1 US carriers and promotional messaging for Tier 1 advertisers. MP is the exclusive idle publisher for VZW, MetroPCS and Cricket. Eric joined the company in 2010 and is chiefly focused on revenue growth (organic/ inorganic). Prior to MP, Eric was GM of Tegic at AOL and later at Nuance after Tegic’s acquisition in 2007. Eric also headed marketing for Nuance’s Mobile Division. Following law school, Eric worked as a strategy consultant for technology and entertainment companies before moving to mobile. Shawn Collins Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global

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conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal. Megan Conahan Megan Conahan is responsible for training, developing and advising the advertising sales team of Direct Agents, a full service performance-based interactive advertising agency. Megan started with Direct Agents in 2005 and has worked her way from Media Buyer, to Advertising Sales Executive, to Senior Sales Manager, to VP of Advertising Sales. She has played a crucial role in expanding Direct Agents’ client base into the UK and Germany. In 2008, Megan was recognized as a Stevie Awards for women in business finalist. Megan currently resides in New York City and holds a bachelor’s degree in Business and Marketing from Ithaca College. Sal Conca Sal Conca is a Senior Media Manager at NETexponent and manages affiliate programs for Audible.com, iChapters.com and the Financial Times. With a degree in Music Business from the University of Miami and an MBA in Marketing from Hofstra University, Sal has worked in the affiliate marketing industry since 2001 where he first helped manage the 1800Flowers.com Affiliate Program. From 2005 to 2008 he managed the Puritan’s Pride affiliate program, a division of NBTY, Inc. which is the largest vitamin and supplement manufacturer in the world. Sal was responsible for doubling the multimillion dollar affiliate program as well as increasing customer acquisition. While there he also launched the Vitamin World affiliate program. Sal has managed programs on multiple networks including Linkshare, Commission Junction and Pepperjam and has extensive knowledge of datafeed creation and integration, search engine optimization as well as landing page design and optimization. Angel Djambazov Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year (2006) award at the Affiliate Summit, and Inhouse Manager of the Year (2006) award by ABestWeb.

Speaker Bios (cont.) Angel Djambazov (cont.) In 2007 Angel started Custom Tailored Marketing and became the OPM for Jones Soda for which he won his second Affiliate Manger of the Year (2009) award at Affiliate Summit. Angel also is the lead evangelist for PopShops.com which was awarded Best Affiliate Tool (2007 & 2008) award by ABestWeb. In 2010 he won his third Pinnacle Award from Affiliate Summit for Affiliate Marketing Advocate of the Year. He also is the Managing Editor for ReveNews.com. Rob Duva Robert Duva is the co-founder and CMO of RingRevenue®, the leader in providing Call Performance Marketing™ solutions to advertising networks and agencies. Prior to founding RingRevenue®, Robert was the Director of Customer Acquisition for CallWave, Inc., where he led the team responsible for growing paid subscriptions to over 750,000 and driving over $50 million in annual revenues. Robert served on CallWave’s Product Management team, where he developed strategies and defined product requirements for customer acquisition and retention that helped secure a tier-one venture capital investment and created the foundation for CallWave’s IPO. Robert earned his BS degree in business administration from The George Washington University. Paul Edmondson Paul Edmondson, Co-founder and CEO: Paul was a part of the executive team at MongoMusic, which was acquired by Microsoft in 2000. Paul held group management positions at MSN Entertainment over product management, quality management, operations, and business management. Paul left Microsoft as the Group Product Manager of MSN Entertainment. Before MongoMusic and Microsoft, Paul was a developer at Hewlett Packard. Paul graduated from California Polytechnic University. James Everingham As founder and CTO, James brings over 25 years of experience as a manager, entrepreneur, and developer of great technology. Prior to Pixazza, James was the CTO and founding team member of LiveOps where he spent 6 years building a world-class technology platform and team. James joined LiveOps from Tellme Networks, where he served as Sr. Director of Engineering and managed core infrastructure groups. Tellme was acquired by Microsoft in 2007. Prior to Tellme, James was senior director of engineering for Netscape, where he led the engineering group responsible for the flagship Netscape browser. During his five-year tenure at Netscape, James was involved in browser versions 1 – 6 with responsibilities ranging from implementation to management. Before Netscape, James held engineering and management positions at Oracle and Borland. Prior to 1990, James founded Logical Alternatives, Inc., which developed state of the art programming tools. Logical Alternatives was acquired in 1989 by Magee Enterprises.

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Marty Fahncke Marty M. Fahncke has been successfully executing multi-channel direct response marketing campaign for nearly 25 years. Marty brings a unique and proven track record of success to his audiences and clients. Having been involved in marketing campaigns that have generated over one BILLION dollars in sales, Marty has seen what works… and what doesn’t. As President of FawnKey & Associates, a consulting and project management firm, Marty has generated hundreds of millions of dollars in revenue for his clients using direct response television, the telephone, and the internet. As a Professional Speaker, Marty presents to audiences across the country on topics related to internet marketing, personal branding, social media, affiliate marketing, direct response television and more. Read more about Marty M. Fahncke at the blog “My Perspective”, which can be found at http://www. MartyFahncke.com. Todd Farmer Todd Farmer, an internet marketing veteran, started his first internet company, Kowabunga! Marketing, in 1996, providing Affiliate Marketing Tracking & Management Software (MyAffiliateProgram), Outsourced Affiliate Program Management (Team Affiliate), Email Marketing Software (Extractor Pro, Optin Pro), and the Affiliate Network (Kolimbo). After selling Kowabunga in 2005 and completing a 3 year employment agreement with the acquiring company, Todd started his new consulting and media firm, PerformStreet Media, where he helps companies leverage his years of experience growing his internet businesses, with high level, profitable internet marketing strategies and guidance. Todd’s current projects include MyContentPro.com, AffiliateMarketingPlan.com, and a number of B2B projects dedicated to teaching internet marketers best practices and strategies in: Affiliate Marketing, Search Engine Marketing, Email Marketing, Membership Sites, and Blogging for passion & profit. Todd Friesen Todd Friesen is considered by many to be an SEO pioneer. He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus and Accor Hotels North America on natural search optimization. He is an expert in search engine marketing, a former administrator at Webmasterworld, and a former moderator for Search Engine Watch. He is co-host of the popular SEO Rockstars on WebmasterRadio. FM, as well as a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, SMX and other conferences.

Speaker Bios (cont.) Todd Friesen (cont.) Todd holds a Bachelor of Commerce degree from the University of Calgary and currently resides in Seattle, WA. Navin Ganeshan In his role leading new product development and strategic-investments for Network Solutions, Navin attempts to make sense of trends and technology that is transforming small business marketing. Over a diverse career, he has endured the joys and pain of founding technology startups, relished the thrill of taking new products to market and honed a deep appreciation for analytics while leading business intelligence at Network Solutions. Most recently, he ran NetSol’s Web-Presence business which included web- hosting, ecommerce and security product-lines. In his current role, he is shaping NetSol’s strategies for local/social marketing, Cloud/SaaS, social commerce and most importantly for mobile presence, marketing and commerce. He regularly represents Network Solutions and it’s massive small business customer-base at industry events, most recently speaking about Crowd-Sourced-Innovation at SalesForce’s Dreamforce and SaaS strategies at the OpenXChange Summit. He recently hosted ProductCampDC – an “unconference” for productmarketers. He is a recovering gadget-head but still frequently sports the iTrifecta – (MacBook+iPad+iPhone). He is bullish on Facebook but bearish on twitter. Munish Gandhi Munish is the CEO & Founder of Hy.ly, a set of simple social apps designed and priced for small businesses to market themselves on Facebook. Before Hy.ly, Munish co-founded Clickable, a Web service that brings simplicity to online advertising. Clickable raised over $20M in funding from Tier 1 investors such as Union Square Ventures, Founders Fund and First Mark Capital. Munish was the Principal Engineer and Architect at Network Solutions. Munish has been the Chief Technology Officer (CTO) of LifeMinders, CTO of SmartRay which was acquired by LifeMinders for $36 million, and the Principal Architect and Director of Data Warehousing at CNET Networks. Munish holds three U.S. patents including one that was acquired by Vignette from CNET to develop its flagship product enabling high-speed, database-driven Web pages. Munish holds several degrees, including a Ph.D. in Computer Science from Indiana University, Bloomington with a specialization in data modeling. Rosalind Gardner Rosalind Gardner has been a leader in the affiliate marketing industry since 1998 and is author of the bestselling training manual “Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People’s Stuff Online”. As a speaker, coach and prolific blogger, Rosalind teaches affiliates how to create long-term sustainable businesses by playing to their talents and interests.

Jen Goode Jen Goode is a multitasking entrepreneur. She is a workat-home mom of three, artist, social media enthusiast and “doodler in charge” of JGoodeDesigns.com. She offers her illustration and design work for art licensing to manufacturers and retailers as well as offers her art for affiliate promotion through various print ondemand affiliate programs and LilGoodies.com. Jen is an active affiliate in the Performance Marketing industry, the Affiliate Summit Newcomer Program Coordinator and has been proactive in the fight against the Ad-Tax in Colorado. She shares her insight writing for Money Minded Moms, the Memory Keeping Collection and as the Denver work-at-home mom at Examiner.com. Jen is a member of the PMA, COMA and CHA, the Craft and Hobby Association. Michael Gray Michael Gray has worked in the internet world since 1998, when he became Webmaster for a major retailer in New York. He developed their website strategy and grew their online sales from $100,000 to over $25 million in annual website sales. Michael then moved into affiliate marketing and started his own consulting firm. Michael has worked with many businesses to develop and implement their Social Media Strategy. He also specializes in blog development and Search Engine Optimizations for businesses of all sizes. Michael has been a speaker at Search Engine Strategies, PubCon, SEOClass and SMX. He is also moderator at Sphinn and Webmaster World. Michael is President of Atlas Web Service, located in Long Island, New York. Dean Graybill Dean Graybill is Assistant Regional Director in FTC’s Western Region in San Francisco. In that capacity he supervisors a wide range of cases and investigations on both the consumer protection and antitrust side. Before taking that position, he handled cases involving the deceptive sale of credit offerings, debt negotiation services, home foreclosure rescue services, and other matters. Before transferring to the Western Region in 1999, he worked in Washington, D.C. as head manager of FTC’s Division of Service Industry Practices (1996-99) and also the Enforcement Division (1992-95). Julie Greenhouse Capturing the growing demand for high intent social behavior across the web, Julie is responsible for delivering increased revenue and social engagement to leading publishers in the ShareThis network. Prior to joining ShareThis, Greenhouse was vice president of product sales for AOL where she was responsible for all revenue from Behavioral Targeting, Mobile, AOL Sponsored Listings and AOL Search and Bidplace divisions. At AOL, Greenhouse also served as vice president of search sales and was recognized as one of Time Warner’s Executive Women Leaders in 2009.

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Speaker Bios (cont.) Julie Greenhouse (cont.) Before AOL, Greenhouse was director of sales for Yahoo! Search Marketing and also held roles at Disney Online, Deja.com and GeoCities. Greenhouse holds a Bachelor of Science from Northwestern. Derek Halpern Derek has been running websites since late 2005 and recently signed up with DIYthemes.com, the creator of Thesis Theme, as the Chief Persuasion Officer. When he’s not tweaking sales pages to increase conversion rates, he’s figuring out how to drive traffic, build lists, and sell stuff. You can also see him blog about the importance of human psychology in online marketing at SocialTriggers. com. Greg Hoffman Greg Hoffman (@akagorilla) is President of GregHoffmanConsulting.com, an outsourced program management agency with merchants in ShareASale and Commission Junction. He is creator and co-host of the Affiliate Juice Podcast, which analyzes new program launches and guides merchants on how to build a better program for affiliates. Hoffman is an associate member of the Performance Marketing Association and is active in the fight against the Affiliate Tax in the state of Georgia. He is also the author of the Marketing Gorilla blog, started in 2005 and serves as the affiliate resource center for all GHC clients. His first major affiliate management position was for the Thompson Cigar family of companies including Linensource, Casual Living and Cafe Belmondo. Greg started his professional career as a reporter for newspapers including the Tampa Tribune and the Atlanta Journal-Constitution. Rae Hoffman-Dolan Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field. Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines. Ms. Hoffman-Dolan, better known online as Sugarrae, is the CEO of consulting firm Outspoken Media. She also owns numerous successful personal websites on a wide range of topics. Ad Hustler Ad Hustler has been advertising online for almost a decade. He started out marketing products on eBay and branched out to other aspects of online marketing such as Affiliate Marketing, PPC, Social Media, Media Buying, SEO & Lead Generation. Ad Hustler lives, breathes & sleeps online marketing. He also enjoys long moonlight strolls on the beach. An Independent research study

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found Ad Hustler’s blog to be one of the top 5 read in the industry. His brutally honest thoughts, dark humor, case studies & industry news can be found at www.adhustler. com. Kenny Hyder Kenny Hyder has been helping businesses with their online and SEO strategies since 2004. Originally starting as an in-house SEO, Kenny eventually branched out to start his own internet marketing business. His first business was eventually bought out by a much larger internet marketing firm. Today he runs Hyder Media, servicing clients in the areas of: SEO, social media & ORM. His experience has led him to work with some of the largest brands online, including several Fortune 500 companies – helping them with their search marketing strategies. Kenny is also a speaker at some of the largest internet marketing conferences including: Pubcon, SMX, Blogworld, Affiliate Summit, & DMA. Scott Jangro Scott Jangro is the president and co-founder of MechMedia, Inc., a firm specializing in performance and search engine marketing since 2004. MechMedia focuses primarily on niche, retail, community websites, leveraging technology and new media to provide a valuable experience to website visitors. Prior to MechMedia, Scott served as a Director of Product Management at Be Free, Inc. and later Commission Junction, both divisions of ValueClick, Inc. from 1999 to 2004. Scott is active and vocal member of the affiliate marketing community through his blogging, writing and advocacy efforts.He also sits of the board of the Performance Marketing Association. Kristopher B. Jones Kristopher B. Jones is well-known throughout the searchengine and affiliate marketing community as a true pioneer and leading voice on trends and strategies for effective online marketing. An accomplished best-selling author (www.amazon.com/pepperjam), Kristopher is the former President of Pepperjam Network, a next generation affiliate network recently acquired by GSI Commerce (NASDAQ – GSIC). Under Kris’ leadership Pepperjam, the company he founded in 1999, was a three-time Inc. Magazine fastest growing company. Kristopher was recognized in 2005 as an Entrepreneur of the Year by Bank of America and as one of the “Top 20″ Business Leaders in Northeastern, Pennsylvania under the age of 40. Kristopher previously worked as a senior staff member to Congressman Paul E. Kanjorski (PA11) and is a frequent speaker at conferences including Search Engine Strategies (SES), eTail, ERA, and Affiliate Summit, among others.

Speaker Bios (cont.) James Keating James Keating, a successful sales and marketing executive with more than fifteen years experience, joined ShopWiki in February 2007. Prior to ShopWiki, James was Vice President of Partnerships at Guidester, building relationships with key advertisers such as Samsung and Olympus and retail partners such as Buy. com and TigerDirect. James has also held the post of Director of Publisher Sales and Marketing at LinkShare, the online affiliate marketing technology company in New York. At LinkShare, James was responsible for managing the publisher account management team, designing and instituting compensation plans, and implementing sales training. As National Sales Manager at ThomasRegister, James was personally responsible for generating over $42,000,000 of revenue during his four-year tenure. He is also one of only a few thousand people in this world who has traveled to all seven continents across the globe. He received a B.S. in Electrical Engineering from the University of Scranton and an MBA at Fordham University Graduate School of Business with a dual concentration in marketing and finance receiving honors in both disciplines. Kevin Keranen Mr. Keranen most recently founded Demand Key Media. Its products include content generation, advertising, media services and domain services. By providing relevant content, advertising models and increased traffic, Demand Key media help your sites organically grow. We offer on-demand content customized to meet your business requirements and budget. We understand that your website represents your business so we have developed a suite of services to integrate business strategy, growth, and online success. Mr. Keranen has an extensive background in sales, digital technology, and entrepreneurship. He is currently the Chief Executive Officer at k2click, a company focused on Internet social media and marketing. Mr. Keranen founded k2click, establishing it as a leader in innovative solutions for companies striving to recruit, retain, and drive revenue throughout organizations. Gary Kibel Gary Kibel (gkibel@dglaw.com) is a partner with the law firm of Davis & Gilbert LLP. He practices in the areas of New Media, Advertising/Marketing and IP law. Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and security, gaming, content licensing, wireless services and entertainment, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet. Davis & Gilbert is widely regarded as the premier law firm in the U.S. representing advertising, marketing and promotions agencies, from specialized shops to the largest advertising holding companies in the world, and also represents prominent technology and entertainment companies, marketers, and advertising trade

associations. Prior to becoming an attorney, Gary was an Information Systems Analyst with Merrill Lynch. Mike Koenigs Mike Koenigs is an internet marketer, video producer and speaker Mike who is best known as the guy who co-created Traffic Geyser, an incredible online tool and service that distributes over a million videos per week. Traffic Geyser generates web traffic and leads for you in minutes by sending video content to over 120 video sites, social bookmarking, social media, blog and podcasting directories. Mike has served as a producer, marketer and consultant for Sony Entertainment, 20th Century Fox, 3M, General Mills, Dominos Pizza, Ralston, Mazda Motors and New York Times bestselling authors and celebrity speakers. He’s the go-to online video marketing guy for many big-name celebrity, authors and online marketers including Paula Abdul, Tony Robbins, John Assaraf from “The Secret”, Brian Tracy and Mark Victor Hansen. He’s created over 300 web sites and more than 30 products. For more information visit: www. mikekoenigs.com Jim Kukral For almost 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how to build successful new online businesses or energize and refresh existing ones. A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working with publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community. He currently serves as a Certified Adjunct Professor for The University of San Francisco online where he teaches thousands of students how to harness the power of online marketing. Jim is also the author of two new books to be published by Wiley Press. The first, called “Attention! This Book Will Make You Money”, will be in bookstores in August 2010. The second book, called “The Ultimate Pitch”, is scheduled to be released in 2011. Today, Jim manages a successful Web business consulting firm (http://www.thebizwebcoach.com) where he helps businesses find ways to skyrocket their sales, leads and publicity through the power of online marketing. You can find out about all of Jim’s work and projects by visiting http://www.jimkukral.com. Andy Latimer Andy Latimer, President/CEO of Bluewater Media, is an accomplished producer, brand marketer, and product developer who has built a reputation of excellence in production and direct response marketing. A graduate of the University of South Carolina, Andy has over 16 years of experience in television production with over 10 years in management including forming Bluewater Media in 2000.

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Speaker Bios (cont.) Andy Latimer (cont.) His extensive producing background includes prestigious networks like CNN, USA, ESPN, Fox Sports, CBS, NBC, Public Television, and many other production companies and projects. At Bluewater Media, Andy has been responsible for numerous direct response and branded entertainment campaigns including brands like netTALK, Wahl Healthy Infusions, Jack Rack, Hamilton Beach, Westinghouse, Germ Guardian, BestLine Engine Treatments, Power Plank, Absolo, Bialetti and Kelo-cote. With more than 200 direct response campaigns under his belt, Andy has a keen understanding of how to market products directly to the consumer.

Raymond Lyle Raymond Lyle is the President of VigLink; managing all of the affiliate, sales and marketing for the company. Ray was formerly the CEO/Co-founder of Driving Revenue which was acquired by Viglink in 2010. Prior to Driving Revenue/Viglink, Raymond spent 5 years at Leapfrog Online, where his efforts propelled them to one of the largest SEM’s in the country. From SEM he moved into the role of Director of Media Strategy, managing Fortune 100 clients such as Time Warner, Capital One and Comcast. Prior to Leapfrog Online, Raymond was Internet Marketing Manager of United.com and subsidiary Mypoints.com.

Elliott Lemenager Elliott professionally jumped into social technology when he was finishing his MBA and MSL. He realized the potential in social technology while studying virtual leadership, innovation, and group dynamics—seeing that these new technologies are fostering the human element on the Web. Since then, he has gained experience in the industry as a social marketing strategist for a wide range of content. Recently, he spent time in Honduras working with the indigenous people, helping in children’s homes and feeding kitchens, and teaching new self-sustaining practices. During his trip, Elliott funneled all of the interaction through social networking platforms to bring awareness to the general public about the harsh realities that the people face there. Elliott currently works for Projectline Inc. as a consultant and Microsoft in the Startup Business Group as a online community manager. Elliot also does video production working with high profile clients such as Kobe Bryant and Carmelo Anthony.

Rebecca Madigan Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they founded the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing.

Stephanie Lichtenstein Stephanie Lichtenstein is the President and Founder of Micro Media Marketing. Throughout her career she has managed Internet Retailer Top 500 companies and affiliate programs in the ShareASale Top 100 PowerRank. She also ran the social media grassroots efforts for the Performance Marketing Association against the advertising tax. Stephanie Lichtenstein formed Micro Media Marketing to offer outsourced social media management to other online marketers. She has become an industry advocate, public speaker, and blogger for what matters in social media and affiliate marketing. Amy Lloyd Former Federal Trade Commission (FTC) Bureau of Consumer Protection attorney, currently in private practice representing clients in proceedings brought by the FTC and state AGs and in federal court litigation relating to affiliate marketing including affiliate fraud and compliance with the state and federal consumer protection laws including Section 5 of the FTC Act. At the FTC, Ms. Lloyd handled high-profile FTC investigations and enforcement actions involving Internet marketing campaigns, negative option continuity plans, scientific substantiation of advertising claims, compliance with Trade Regulation Rules, and civil penalty and consumer redress actions.

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James Martell Recognized as a leading expert in affiliate training, James is President of Net Guides Publishing Inc. and author of the top selling “Affiliate Marketers Handbook.” A soughtafter speaker, James has presented at Commission Junction University, Affiliate Summit, The System Seminar, Digital River Lab, and more. He is also the host and creator of both “The Affiliate Buzz” (the 1st and longest running Affiliate Industry Podcast) and “Coffee Talk,” a series of interviews with Industry Experts. James relies on outsourcing for the creation of his websites, graphics, articles, podcasts, and video in order to streamline his business, enabling him to break away from the daily grind. He credits this “autopilot” for the success and freedom he now enjoys. His latest project, the Affiliate Marketer’s “SUPER BootCamp,” is a collection of 26 recorded lessons, hours of audio, scheduled online events-such as live Q&A sessions-and a vibrant 24/7 members only forum. Michael Martin Michael Martin is the Owner of Mobile Martin based out of San Diego California. Michael graduated from UMass Dartmouth with a Computer Engineering degree and a minor in German plus attaining a PMP certification from the Project Management Institute.

Speaker Bios (cont.) Michael Martin (cont.) In his 10+ years of Internet Marketing experience he has project managed & overseen the online marketing improvements to such sites for SC Johnson, IGN, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, Resource Nation, as well mobile marketing news at Mobile Martin – http://www. mobilemartin.com/. Michael Martin is also on the SEMPO Education Committee & previously spoken at SMX Advanced, SMX East, SMX West, SES New York, SES Chicago, WordCamp LA, Affiliate Summit West, The San Diego Google Technology User Group (GTUG), several PubCons, as well the PMI Project Management Institute Annual Conference. Tricia Meyer Tricia Meyer is the owner of MeyerTech, LLC, which consists of various internet properties including a loyalty site (SunshineRewards.com), a blog for moms (HelpingMomsConnect.com), and a number of niche sites (notably BuyTwilightStuff.com, LovetheSmurfs.com, and ChattyWomen.com). She has spoken at conferences about affiliate video, marketing to women, monetizing blogs, and the basics of affiliate marketing. Her podcast series, She Shops Around, focuses on the best merchant programs and deals for each season. Tricia is a graduate of Ball State University and the Indiana University School of Law, Bloomington. She serves on the Affiliate Summit Advisory Board and is Associate Member of the Performance Marketing Association. Matt Mickiewicz Matt Mickiewicz is the co-founder of 99designs, Flippa & SitePoint. 99designs has been featured on “Good Morning America”, NY Times, CBS News, The Economist and dozens of other major news outlets. The company was named into Entrepreneur Magazine’s “Brilliant 100″ list in 2010 for revolutionizing and disrupting the graphic design industry with its unique crowdsourcing model. Flippa.com is the Internet’s most popular marketplace for buying and selling websites. Over $37 million in transactions have occurred, with upwards of $100,000 in daily deals happening between website buyers & website sellers. Sharon Mostyn By day, Sharon is Ecommerce Manager at MEDEX Global Group. Prior to joining MEDEX, Sharon served as Internet Marketing Director at Custom Direct and Integrated Marketing Manager at Brennan Response. During her tenure at Custom Direct, their affiliate program won Best Affiliate Program and Best Improved Affiliate Program from ABestWeb and was a finalist for the Affiliate Summit Pinnacle Awards. Sharon has a Bachelors degree in Business Information Systems from Villa Julie College (now Stevenson University) and earned the Inbound Marketing Certified Professional, Honors Distinction. Sharon’s core expertise includes ecommerce marketing (email, SEO/SEM/PPC, affiliate, social media), website analytics, DRTV and online & offline media buying. By

night, her family racks up more medical “frequent flier” miles than the average 10 families combined! To see how she relates every day events to Marketing check out her blog: Motherhood, Marketing & Medical Mayhem at http://sharonmostyn.com CT Moore An accomplished blogger, journalist, podcaster, and speaker, CT Moore’s work has spanned a variety of media, including print, online, radio, and television. He’s consulted on web strategy for major brands, such as American Apparel, Yellow Pages, and Microsoft, as well as a number of media start-ups, including WatchMojo. com. CT currently works as an Account Strategist at NVI, the largest Search and Social shop in Canada. There he manages client SEO, PPC, and social media needs, and manages community engagement for the company as a whole. He also sits as a Staff Editor at Revenews.com. More info about CT Moore can be found at: http://www. gypsybandito.com/about/ Eric Nagel Eric is a programmer-turned-affiliate marketer, specializing in PPC and SEO. He’s been in the affiliate industry since 2005, and a full-time affiliate since 2008. Eric was a finalist for the Affiliate Summit Pinnacle Awards Affiliate of the Year in 2010. Marcus Nelson Marcus Nelson is a recovering entrepreneur, adviser to startups, and Director of Social Media for salesforce. com. His many hats at the company include social media engagement, company spokesperson, and blogger. In his spare time, Marcus rummages through Radian6 graphs, massages messages in CoTweet, and occasionally looks at bit.ly for link love conversion. Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Central Wisconsin. Murray Newlands A renowned blogger and social media consultant, Murray has an encyclopedic knowledge of online marketing. A host of the London Blog Club, founder of the San Francisco Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year. Amanda Orson Amanda Orson (@Phillian) is a local SEO and Affiliate Marketer. In search of a way to justify spending her summers commercial fishing in Alaska, she stumbled upon affiliate marketing 2007 and began “throwing stuff at the wall”.

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Speaker Bios (cont.) Amanda Orson (cont.) She quit her job at a law firm in 2009 by creating, ranking, and flipping local sites and implementing paid lead program with small business owners. Chris Pearson Creator of the Thesis Theme for WordPress, Chris is a relentless learner with an interest in a wide array of topics, both online and off. As far as nerdy internet stuff goes, he’s a ninja in SEO, HTML, PHP, affiliate sales, design, and paying attention to details that others tend to miss. :) Lisa Picarille Lisa Picarille is an online content strategist, who focuses on online marketing, branding, and social media. She is currently co-authoring a book with Jim Kukral to be published by in 2011. As a program faculty member of the University of San Francisco Online, Lisa teaches Internet marketing classes. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. Previously, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine. She is a veteran journalist who began her career as a professional sports writer in Boston and has headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. She is the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate and a frequent speaker at industry conferences. Keith Posehn Keith Posehn, the CEO of Zorz, is an entrepreneur who literally grew up in the middle of the tech revolution. Starting in video games at a young age, Keith moved to working in IT while in college and upon graduating went to work in the online ad agency world in San Diego. Rising to a director level position, Keith struck off on his own in 2008 to create Zorz, a successful performance marketing practice specializing in high-quality affiliate marketing solutions for clients in social media, paid search & mobile. Geno Prussakov Evgenii “Geno” Prussakov is a graduate of the University of Cambridge. He is the author of “A Practical Guide to Affiliate Marketing” (2007), the “Online Shopping Through Consumers’ Eyes” (2008), international speaker, award-winning blogger, senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and regular contributor to Website Magazine, FeedFront Magazine and Econsultancy.com’s blog. Geno is the founder of AM Navigator LLC, and he was voted the “Best OPM of the Year” for three years in a row (2006-08) by the largest online affiliate marketing community, ABestWeb.com. He now resides in Virginia, working on his doctorate, and continuing to write and

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contribute to the industry. Alex Rampell Alex Rampell is the co-founder and CEO of TrialPay, where he is responsible for general management and building corporate infrastructure. Prior to TrialPay, Alex co-founded FraudEliminator, the first consumer antiphishing company, which merged into SiteAdvisor and was acquired by McAfee in April 2006. Alex began his career writing and selling consumer software on bulletin board systems and the nascent Internet. His first successful company gained hundreds of thousands of paying consumers worldwide and had products featured in Forbes, The New York Times, The Wall Street Journal, USA Today, “Today,” CNBC and BusinessWeek. He holds an AB in Applied Math and Computer Science, cum laude, from Harvard University. Wil Reynolds Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic. Boone Riddle Boone Riddle has been in the performance marketing industry for 3 years. After working with industry giant Affiliate.com and boutique endeavor TriFoxMedia, he joined Underground Elephant in early 2010. During the past year, he led the affiliate network division of Underground Elephant to become a multimillion dollar department, characterized by his passion for hands-on professionalism in publisher management interactions. Although he has experience in a variety of verticals and works with many advertising clients, Riddle’s particular area of expertise is in mediating between publishers and clients to maximize the effectiveness and profitability of lead-generation campaigns. Riddle’s current professional interests include expanding into all lead-gen verticals that have volume potential, as well as identifying the “next big thing” in lead-generation verticals to establish clients in and create offers around, thus providing publishers with new sources of revenue.

Speaker Bios (cont.) Kim Riedell Kim Riedell oversees publisher client account management nationwide and advertiser client account management on the east coast for Commission Junction. She joined Commission Junction from BeFree when the two companies merged in 2003 and has since managed account teams to consistently and strategically grow client revenue. Prior to Commission Junction, Riedell was a director at Student Advantage and has held numerous sales and marketing positions at Lightbridge and MCI Telecommunications. She has a bachelor’s degree from the University of New Hampshire and an MBA from the Simmons College School of Management. Lisa Riolo Lisa Riolo is an active, dedicated member of the performance advertising community and remains committed to its further growth and achievement. Prior to co-founding Impact Radius, Lisa consulted with highgrowth businesses to develop online marketing programs and scale operations. Lisa’s previous experience includes serving as senior vice president of business development at Commission Junction, where she played an instrumental role in growing company revenue, and managerial roles at Peet’s Coffee & Tea and Bank of America. Lisa holds a bachelor’s degree in psychology from Claremont McKenna College. Greg Rollett Greg is a new school Internet Marketer from Orlando, FL. Blending direct response with social media, Greg has been able to provide high return marketing campaigns for Coca-Cola, Miller Lite, Warner Bros, Cash Money Records and others and has been featured on FOX News, ABC News, The Daily Buzz, Mashable, FeedFront Magazine, Smart Business Magazine and many other independent media outlets. William Rothbard Bill Rothbard has over three decades of experience counseling advertising and marketing clients on all aspects of compliance with FTC and state consumer protection laws. His clients include a wide variety of online and offine direct response marketers. He represents clients in state, federal and self-regulatory advertising investigations and enforcement actions. He also negotiates and prepares advertising and marketing business agreements and prepares and prosecutes trademark applications. Mr. Rothbard draws on his experience as a former FTC attorney, serving in the Advertising Practices Division, as Deputy Assistant Director of the Bureau of Consumer Protection, and as Attorney-Advisor to the FTC Chairman. He also served as Senior Counsel to the U.S. Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights. Mr. Rothbard is a graduate of The University of Michigan and the University of California Hastings College of the Law.

Kim Rowley Kim Rowley @KIMarketing has been in the affiliate marketing space since 1998 and is the founder of Key Internet Marketing, Inc. where she authors several niche blogs including top shoe blog, ShoeaholicsAnonymous. com. She also helps people save time and money at ShoppingBookmarks.com. Ms. Rowley has been featured in several publications including USA Today and Revenue Magazine and has presented on specific topics of ecommerce entrepreneurship, content creation and affiliate marketing secrets at such events as BlogWorld New Media Expo and Infotec. Kim is also an Adjunct Professor for the University of San Francisco teaching Advanced Affiliate Marketing Techniques. Kim volunteers her time as a SCORE counselor to share her marketing expertise and serves as a member of the Affiliate Summit Advisory Board as well as several local civic organizations. Barbara Rozgonyi Barbara Rozgonyi invents wired branding systems that attract customers, grow businesses, build brands and increase market share using social media, marketing and PR. A digital communications innovator since the mid-90s, Barbara leads CoryWest Media, a strategic marketing consultancy whose client list includes Fortune 500 corporations, online retailers, non-profits, PR firms and small businesses. Publisher of www. wiredPRworks.com and the founder of Social Media Club Chicago, Barbara is a frequent keynote speaker and an experienced educator who develops and presents marketing curriculum for colleges, associations, corporations and online communities. In 2010 Barbara contributed the LinkedIn chapter to “Success Secrets of the Social Media Marketing Superstars,” published by Entrepreneur Press. Barbara’s media mentions include inc.com, NBC5 Chicago and Germany’s FAZ. Named one of the top 30 PR experts to follow on twitter by ereleases.com, Barbara is @wiredprworks. Jason Rubacky Jason Rubacky has seen the affiliate marketing from every side. Starting back in 2004 as an affiliate, Jason had a number of successful coupon and sports sites before moving into affiliate management in 2007. After winning a number of awards such as “Best Affiliate Manager of 2008″, Jason decided to come full circle and be a part of the ShareASale team, a goal he had set two years prior to joining. Now Jason’s main role is Affiliate Development and “paying it forward”. #GetSome Hersh Sandhoo Hersh Sandhoo is the Chief Executive Officer of Health Converter, the premier health and beauty affiliate network. Hersh has over fifteen years of web development and marketing experience, while specializing in business development and operations.

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Speaker Bios (cont.) Hersh Sandhoo (cont.) He is involved in multiple business ventures and has personally consulted hundreds of companies worldwide, including Paramount Pictures, Comcast SportsNet and the Maryland State Department of Education. Hersh has also been featured in business books, trade magazines, newspapers, radio and television news programs. On a personal side, Hersh has a bit of an adventurous streak and loves the martial arts, traveling, sky diving, kite boarding, drawing, photography and playing the guitar. Rus Sarnoff For the past decade Rus Sarnoff, founder of Integrated Marketing, has been helping clients navigate the evolving landscape of Direct Response marketing. Moving from a successful career in television production and broadcasting (credited with more than sixty series and specials) he pursued his interest in consumer trends by re-focusing his creative skills and talents to direct response marketing. Rus’ ability to craft competitive strategies and tactics and develop new business for his clients within most every vertical in the direct-toconsumer marketplace has earned him a reputation as a highly-respected marketer and industry thought leader. With a broad roster of clients, expansive network of relationships, membership on industry committees and trade organizations, Rus brings unique insights and vantage point to emerging trends and technologies, regulatory issues, and new business opportunities. Eric Schechter As the Social Media Manager for Carnival Cruise Lines, Eric plays a dynamic role in accelerating the growth and user engagement of Carnival’s biggest social properties. From marketing to customer service (and even internal communications), Eric ensures that social media strategy remains consistent and fluid across many facets of the Carnival brand. With an in-depth knowledge of ROI marketing, Eric creates and implements strategic social media programs that drive results for the world’s largest cruise line. Additional responsibilities include: monitoring, tracking, and analyzing conversations throughout the cruising and travel industry and finding new and innovative ways to integrate Social Media into the overall marketing funnel. You can connect with Eric on Twitter at twitter.com/EricSchechter or on his personal blog EricSchechter.com. Jeremy Schoemaker Jeremy’s skills have led him on a wild ride swinging from unemployment to an 8 figure income in only a few years. Jeremy “Shoemoney” Schoemaker is one of the most successful internet marketers of our time. He has proven his skills online in the PPC community, time and again in affiliate marketing, and is legendary for his $133,000 Google AdSense check. In 2007 Jeremy launched the AuctionAds advertising network and added more than 25,000 affiliates in a mere 4 months of operation who generated millions a month in revenue. Whether its his blog or any of his companies ShoeMoney has proven that

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he has the dedication, drive, and at times the audacity to get the job done. Mark Silliman Mark Silliman is the Founder and CEO of Spadout. com. He’s best known for developing web crawlers that allow Spadout.com to monitor prices on every outdoor retailer without the need for datafeeds. This made Spadout.com the leading price comparison site in the outdoor industry and converted over 8 figures in sales in 2009. He is currently expanding to baby products (KidCrawl.com). Mark uses technology to capitalize on affiliate marketing using video, mobile and social media. He is also a proud father and husband. Wade Sisson Wade Sisson is director of marketing for SchaafPartnerCentric, which specializes in outsourced affiliate program management. Wade was a journalist by trade before he joined an advertising agency in 2002 and was introduced to affiliate marketing. In 2006 he became part of the team at PartnerCentric, the first outsourced program management agency, which last April was acquired by Schaaf Consulting. Wade is a frequent trade show speaker on topics such as affiliate marketing, social media marketing and website design, development and analytics. Wade is a contributor to Feedfront magazine whose work was included in the book “Internet Marketing From the Real Experts” (2010). Wade is also host of Affiliate Marketing Insider, a weekly podcast that is now in its fourth year on the air via WebmasterRadio.fm. Beaudon Spaulding Mr. Spaulding has been involved in the Internet & Technology industry since 1996. His role as an Investor/Marketer started in 1998, when he was President of the Interactive Division for Argonaut Development (one of Key West’s oldest Real Estate Developers). Specializing in data acquisition, digital asset management, and business development, he was responsible for all marketing and online strategies for all of Argonaut Development properties. Several technology companies later he is continuing to forge a path of innovation and efficiency as it relates to conducting business online. In 2004 he was responsible for developing “SMS Recipient Consent Directory Assistance” providing an innovative and privacy driven way to allow directory assistance massaging to the US Cell phone market. Afterwards Mr. Spaulding became involved in working with Political officials on State and Federal levels to integrate text messaging into their campaign efforts. Stephan Spencer Stephan Spencer is an author of The Art of SEO published in October 2009 by O’Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan is the founder of Netconcepts.

Speaker Bios (cont.) Stephan Spencer (cont.) Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999. Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row — in 2009 and now again in 2010. Stephan is the inventor of the automated payfor-performance natural search technology platform GravityStream, now re-branded as Organic Search Optimizer. Joe Sousa Joe has been in the SEO/Affiliate industry since 1998. He started out doing SEO for clients but transitioned into a full time affiliate. Over the years Joe has built hundreds of different sites in many different niches and has experience in PPC, SEO, video, and social media. Michael Streko Michael fell into organic search when he was told by a former employer to “make the company site show up on Google”. Fast forward 3 years and Michael now owns Streko Media, which operates a network of affiliate sites across multiple verticals. Dave Taylor Dave has been involved with the online world since 1980 and is widely considered an expert on all things digital. He runs the popular tech answers site AskDaveTaylor. com, along with three other blogs, including his daddy blog APparenting.com. He has two masters degrees, 20 published books and is an award-winning speaker and workshop leader, when he’s not busy as a single dad to three fabulous children. Carolyn Tang Kmet Carolyn Tang Kmet is the director of affiliate marketing for Groupon.com, a site that features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the U.S., Canada, Europe and soon beyond (read: Space). Prior to joining Groupon, she led the client services team at ShareASale.com, an award-winning affiliate network. On the merchant side, she’s managed affiliate programs at Orbitz.com and CollectiblesToday. com; and on the affiliate site, she helped build the MyPoints Shopping portal. Carolyn is also an adjunct lecturer with Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses. Carolyn received her MBA from Loyola University Chicago. She holds a Masters of Science degree in Journalism from Northwestern University and a Bachelor of Arts degree from University of California, Berkeley. Logan Thompson Logan Thompson is a full time affiliate marketer and CEO of Blink Source, a media company with a growing

portfolio of traffic generating properties. He worked as a web designer for years before firing his design clients and moving full time into the marketing world. He is an entrepreneur, husband, dad, lover of ridiculously spicy foods, Seahawks fan, drummer and blogger at LoganThompson.me and BlogAboutBeer.com. Wade Tonkin Wade Tonkin has been active in the affiliate industry since 1999, working as in internal affiliate manager, outsourced affiliate manager, consultant, and sales specialist with companies like Kowabunga Technologies, Forge Business and the United Sharing Network before founding GTO Management with partners Karen and Joel Garcia in 2008. GTO provides outsourced affiliate management and social media consulting services to online retailers. Wade is also the co-founder of the Christian Affiliate Marketing Association (CAMA) with the Garcia’s and a partner in SkagitRadio.com – an online radio station specializing in live webcasts of high school sports events in Washington State. Barg Upender Barg is the Founder & CEO of Mobomo, an innovative mobile development company focused on building “Smart Apps for Smart Devices” in the consumer and enterprise markets. Barg is a serial entrepreneur and technologist with 20 years of experience in commercial software product development. Barg was selected as Top 100 Tech Titans in the DC-metro area by the Washingtonian magazine in 2009. Barg is an alumnus of the prestigious MindShare CEO Network, the leading entrepreneur network in the DC-metro area. Barg graduated from Cornell University with a Masters in Electrical Engineering. Jonathan Volk Jonathan Volk is one of those “make money online” guys. He is a full time super affiliate, blogger at JonathanVolk. com, speaker, and online entrepreneur. Jonathan started his quest to make money online in 2004 and has been working full time online since early 2007. Now his company generates several million dollars per year online. He has a passion and drive to make money online but also enjoys spending time with his beautiful wife, drumming (for 10+ years now), and volunteering at his church. Brian Waldman For the last 5 years Brian has been the VP of Marketing and Strategy at Merchant Warehouse, one of the largest and fastest growing companies in the multi-billion dollar Credit Card Processing Industry. He also serves as an ecommerce strategy/search marketing consultant for various companies primarily in the B2B space. Brian’s previous experiences in search marketing include positions at Inceptor, a Boston area Search Marketing Agency and BuyerZone.com where he headed the search marketing and category strategy teams.

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Speaker Bios (cont.) Brian Waldman (cont.) He holds a BSBA in Marketing from Bryant University as well as an MBA and MSIS from Boston University. In a previous life he worked for 15 years in the restaurant industry. Evan Weber In online marketing over 10 years. I have been Marketing Director for an Internet start-up that became successful. I have owned and operated a Digital Agency for 3.5 years focusing on the affiliate program management. I’d like to think I have some expertise in SEO, paid search, social media, and affiliate marketing. I work with a lot of effort and time spent social networking and working with affiliates. I try to stay on the cuttingedge of the Internet marketing world and inform others about what I know and have learned. Mike Whitmore Mike is the President of Fresh Consulting in Bellevue, WA. Fresh Consulting, a business strategy consulting firm, delivers solutions utilizing Web & Enterprise 2.0 technology & design models with best practices involving collaboration technologies, social media, program & project management, mobile app development, website redesign & content creation.Mike began his professional career with WordPerfect Corporation leading a multinational development team in building the first release of WordPerfect Office in numerous languages. Other clients include Novell, Intel, Fujitsu, Compuware, AT&T Wireless, QWest, T-Mobile, Boeing Space & Defense and Unisys Corporation. Mike’s experience in sales resulted in relationships with major firms in the Northwest including Standard Insurance, Washington Mutual & States of Oregon & Washington.Mike graduated from Brigham Young University with a BS in Business Management and a minor in Dutch Literature. He and his wife and 4 children live in Redmond, WA. Brian Williams Brian Williams is Founder and President of Pear Lake Partners, a new media marketing agency for small businesses and mid to large entrepreneurial-type organizations. In this role, Mr. Williams provides online video, mobile marketing, online event programming, lead generation, direct online sales and branding strategy for Pear Lake’s clients. Prior to Pear Lake, Mr. Williams served as head of marketing for numerous Internet and eCommerce companies including uBid. com which he helped grow to a 500 million dollar organization. In addition, Mr. Williams helped to pioneer Internet marketing for automotive giant Toyota Motor Corporation. Outside of building Internet companies, Mr. Williams is an active affiliate of information products ranging from Internet marketing courses to software applications that support the Internet and affiliate marketing communities.

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Josh Ziering Josh is an eclectic mix of marketer, search optimizer, and stand up comic. With the ambitious goals of “having everyone learn something” and “a guarantee not to bore” he sets out to educate and entertain about his favorite facets of internet marketing. With a focus on actionable items, you can be sure his presentations won’t be fluffy or superficial. Josh is an independent SEO consultant working across the board with everyone from Realtors® to Motivational Speakers to Garage Inventors. As a teenager, he found himself trying to rank his own name against some family who spent some time on TV and in print. This set him down the slippery slope of learning search engine algorithms, and internet marketing. Since then he’s turned a once hobby into a job and lifestyle. You can read his blog on marketing at http://www. FullSpeedSEO.com

By Le Michelle Nguyen As a network manager of an affiliate network, there is one misconception that I continue to dispel time and time again in this industry. That is that CPA and affiliate networks are one and the same. If you represent an online business and want to market your products and services the right way, then it’s important to distinguish between these two types of networks before proceeding with a partnership. It will not only save you time and money, but it will help you establish the best online marketing platform that is right for you as a merchant.

Comparing Apples to Oranges A CPA is known as a cost per action. Therefore, a CPA network is interested in driving traffic to campaigns that involve form submission details like names and email addresses, and downloads. As such, CPA networks steer away from revenue share models. Things like lead generation and trialoffer campaigns that come with a flat payout are often preferred. Affiliate networks are brokers between merchants and affiliates. A merchant’s offer will be integrated into an affiliate network and, in turn, that network will have its database of affiliates with relevant traffic promote the product or service. Affiliate networks will support multiple offers and payouts. This means lead generation, revenue share and email marketing can function all under one umbrella.

We Want Volume It’s important for merchants to be aware that affiliate networks are not affiliates. They are not interested in

signing up to an affiliate program as an affiliate. Affiliate networks see the function of their affiliate database as the means to drive traffic. That being said, when CPA and affiliate networks launch a campaign, voluminous traffic isn’t destined to be generated, at least not right away. CPA networks are capable of generating high volume and fast. They can turn a campaign on and off in as little as 48 hours. Affiliate networks by comparison should be seen as more of a long-term solution for potential merchants that want to build quality traffic over an extended period of time.

No, Our Stats are Final Real-time tracking is important to merchants. CPA networks will often insist in their insertion order that their real-time tracking is the final say on how many lead transactions have been generated. An affiliate network, just like a CPA network, relies on a pixel to track all action; however, it’s up to the merchants’ affiliate manager to approve only those transactions that are valid based on the realtime reports. We’ve really just scraped the surface of a comparison between CPA and affiliate networks; it’s much more comprehensive than people actually think. While there are great benefits to partnering with both types of networks, it’s important to establish your objectives as a merchant before beginning the hunting process. In the long run, your business will thank you. Le Michelle Nguyen is the network manager for Share Results.

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By Geno Prussakov ublishers that regularly produce quality content, whether it be blogging, article publishing, podcasting, video-producing, microblogging, or any other form of content production, have some of the most loyal followers. However, I believe that there are several different routes that you can take, as far as producing quality content. Being an active blogger and blog reader myself, upon two years of observations, analysis and conclusions, I’ve come up with my own classification of publishers. I believe that the vast majority of successful content producers (affiliate marketers included) fall into one of three types. These are:

(i)

Reporters

(ii)

Theoreticians

(iii)

Coaches

Each of these three types is in high demand, and the popularity of their sites makes it essential for us to understand what exactly drives people to them.

that comes from my personal experience of writing over 700 blog posts within under 2 years, and understanding of what makes a good blog post, and a good blogger. There are 4 adjectives to remember: C for Consistent – A-post-a-day keeps your readers (and search engines!) awake C for Concise – Most consumers of online content truly appreciate eloquence C for Clear – The vast majority of content consumers do not want rocket science P for Practical – Of course, remember to be as pragmatic as possible Most of my personal blog posts that have become popular reflected either all, or at least three of the above four points. If you add a verb “Be” before each, and turn each adjective into an objective, it’ll undoubtedly help you create more engaging and popular content.

Reporters are generally about breakthrough ideas and technologies, new studies, and fresh statistical data. They love to announce, analyze, and draw conclusion or provide commentary of their own. Theoreticians are about connecting the dots between scientific researches/studies and our day-to-day reality. Finally, coaches are essentially teachers that share their generally experience-based “how-to” knowledge with readers who want to master in this or that subject. Of course, there are plenty of borderline synergies, and any of the above-quoted three types can now and again act as another type. However, most frequently a content publisher leans to one of the above styles. So, whether you are just starting with content publishing, or have already been doing it for some time, it is good to understand what type of publisher you really are. Such comprehension will help you to stay more focused and play in unison with the style and approach that you are inherently predisposed for. Now, to succeed in online content publishing, I believe one is to remember 3 Cs and a P. I know, CCCP may not bring up good memories in most minds, but today I’d like to give the old abbreviation a new meaning -- one

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Geno Prussakov is the Founder of AM Navigator.

Say YES to No. No

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threshold.

hassles.

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sales@entropay.com • www.entropayforbusiness.com

By Justin Premick e all know how effectively a well-placed customer testimonial (or a lot of them!) can raise clickthrough and conversion rates on your affiliate products. Chances are, you don’t have as many testimonials as you’d like; after all, who doesn’t want more of them to try out on your site and sales pages? Well, here’s some good news for you: your business may be sitting on a mountain of testimonials from thrilled customers and not even know it! Here are five places you can start looking for these response-boosting gems: Your Inbox. Chances are, you’ve fielded an email or two from customers who have questions about previous orders or are seeking recommendations about which products are best for them. If you’re on the ball with these, you’ll often get testimonial-worthy thanks back. Reply with a quick note to those customers asking if they’ll permit you to use their comments in your marketing materials. Twitter. Head over to Twitter Search (http://search. twitter.com) to find out if customers are Tweeting about your brand. Search for your company name, products you sell and any other terms relevant to your business. Just like with email (and all of these testimonial sources), make sure you get permission to use any comments you come across before putting them on your site.

without even having to ask. And if not, you can always post to your wall and ask your fans to share the stories of their experiences with your business. Comments on Your Blog. Read your blog’s comments – you’ll often find great testimonial content in there. If you have an old blog with a lot of comments, try searching them for words like “love” and “thanks” and “fantastic” (and any other similar ones you can think of). Everywhere Else! Google Alerts can help you monitor what people are saying about you while you’re not “in the room,” so to speak. Set up a few alerts at http:// www.google.com/alerts (using the same sorts of terms you typed into Twitter Search) and Google will tell you when those terms appear in blog posts, articles and other web pages. And if those don’t bring in enough quality testimonials? Go ask for them! Send your email list a message asking for their feedback on your site, the products you recommend, your emails and anything else you think might generate heartfelt positive comments. If you don’t want the comments coming back to your inbox, send them to a survey instead (you can create survey forms with Survey Gizmo, or just create a form in Google Docs).

Justin Premick is the Director of Education Marketing for AWeber Email Marketing. Visit http://www.aweber.com

Your Facebook Fan Page. Your Facebook fans are, well... fans, right? You may find great testimonials here

FEEDFRONT MAGAZINE | January 2011 | 65

PEOPLE TO FOLLOW ON TWITTER There are lots of folks Tweeting about afﬁliate marketing and issues related to the industry. Here are some we’d suggest following - they are the speakers from Afﬁliate Summit West 2011: Philip K. Akalp http://twitter.com/Corpnet

Rob Duva http://twitter.com/RingRevenue

Gary Kibel http://twitter.com/GaryKibel_law

Nadia Aly http://twitter.com/DigiTalkVan

Paul Edmondson http://twitter.com/pauledmondson

Mike Koenigs http://twitter.com/mikekoenigs

Scott Bain http://twitter.com/scottbain

Marty Fahncke http://twitter.com/FawnKey

Jim Kukral http://twitter.com/jimkukral

Shashi Bellamkonda http://twitter.com/shashib

Todd Farmer http://twitter.com/toddfarmer

Elliott Lemenager http://twitter.com/elemenager

Andrew Bennett http://twitter.com/BenSpark

Todd Friesen http://twitter.com/oilman

Stephanie Lichtenstein http://twitter.com/MicroSteph

Jamie Birch http://twitter.com/jamieebirch

Munish Gandhi http://twitter.com/munishgandhi

Rebecca Madigan http://twitter.com/pmassociation

Greg Boser http://twitter.com/GregBoser

Rosalind Gardner http://twitter.com/rosalindgardner

James Martell http://twitter.com/JamesMartell

Chris Brogan http://twitter.com/chrisbrogan

Jen Goode http://twitter.com/jgoode

Michael Martin http://twitter.com/googleandblog

Lucas Brown http://twitter.com/hasoffers

Michael Gray http://twitter.com/graywolf

Tricia Meyer http://twitter.com/sunshinetricia

Mike Buechele http://twitter.com/mikebuechele

Julie Greenhouse http://twitter.com/jgreenhousenyc

Matt Mickiewicz http://twitter.com/99designs

John Chow http://twitter.com/JohnChow

Derek Halpern http://twitter.com/DerekHalpern

Sharon Mostyn http://twitter.com/sharonmostyn

Brian Clark http://twitter.com/copyblogger

Greg Hoffman http://twitter.com/akagorilla

CT Moore http://twitter.com/gypsybandito

Daniel M. Clark http://twitter.com/QAQN

Rae Hoffman-Dolan http://twitter.com/sugarrae

Eric Nagel http://twitter.com/esnagel

Curtis A. Clarke http://twitter.com/As_Seen_On_PC

Ad Hustler http://twitter.com/adhustler

Marcus Nelson http://twitter.com/marcusnelson

Bruce Clay http://twitter.com/bruceclayinc

Kenny Hyder http://twitter.com/kennyhyder

Murray Newlands http://twitter.com/murraynewlands

Eric Collins http://twitter.com/MobilePosse

Scott Jangro http://twitter.com/jangro

Amanda Orson http://twitter.com/phillian

Sal Conca http://twitter.com/netexponent

Kristopher Jones http://twitter.com/krisjonescom James Keating http://twitter.com/jameskeating

Christopher Pearson http://twitter.com/pearsonified

Angel Djambazov http://twitter.com/djambazov

Kevin Keranen http://twitter.com/kkrocks

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Lisa Picarille http://twitter.com/LisaP

PEOPLE TO FOLLOW ON TWITTER Keith Posehn http://twitter.com/kzorz

Wade Sisson http://twitter.com/schaafpc

Jonathan Volk http://twitter.com/JonathanVolk

Geno Prussakov http://twitter.com/eprussakov

Brian Solis http://twitter.com/briansolis

Evan Weber http://twitter.com/experienceads

Wil Reynolds http://twitter.com/wilreynolds

Beaudon Spaulding http://twitter.com/beaudon

Drew Eric Whitman http://twitter.com/drewericwhitman

Boone Riddle http://twitter.com/booneriddle

Stephan Spencer http://twitter.com/sspencer

Mike Whitmore http://twitter.com/mikewhitmore

Lisa Riolo http://twitter.com/lisariolo

Joe Sousa http://twitter.com/drcool73

Brian Williams http://twitter.com/brianwilliams

Greg Rollett http://twitter.com/g_ro

Michael Streko http://twitter.com/streko

Joshua Ziering http://twitter.com/JoshuaZiering

Kim Rowley http://twitter.com/kimarketing

Dave Taylor http://twitter.com/DaveTaylor

Barbara Rozgonyi http://twitter.com/wiredprworks

Carolyn Tang Kmet http://twitter.com/catango

•

Affiliate Summit - http://twitter. com/affiliatesummit

Jason Rubacky http://twitter.com/jasonrubacky

Logan Thompson http://twitter.com/drumminlogan

•

FeedFront Magazine - http:// twitter.com/feedfront

•

GeekCast.fm - http://twitter. com/geekcast

•

Shawn Collins - http://twitter. com/affiliatetip

•

Missy Ward - http://twitter.com/ missyward

Hersh Sandhoo http://twitter.com/healthconverter Rus Sarnoff http://twitter.com/RusSarnoff Eric Schechter http://twitter.com/EricSchechter

Wade Tonkin http://twitter.com/affile8warrior Barg Upender http://twitter.com/bargupender

Affiliate Summit Related Twitter Accounts

Jeremy Schoemaker http://twitter.com/shoemoney

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WYNN BALLROOMS & MEETING ROOMS

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