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2013 Affiliate Summit AffStat Report Affiliate Marketing Benchmarks

Š Affiliate Summit realdeal@affiliatesummit.com http://www.affiliatesummit.com http://www.affstat.com


Table of contents

Affiliate Program Merchant Facts and Figures..........................................................................................................

3

Are you male or female?.....................................................................................................................................

4

What is your age?.............................................................................................................................................

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What is your highest level of education?............................................................................................................

6

What is your marital status?...............................................................................................................................

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Do you have any children?.................................................................................................................................

8

Do you currently work from home or commute to an office?..............................................................................

9

You have been an affiliate marketer since... .................................................................................................... 10

How do you typically drive traffic to your website?...................................................................................... 11 What role do you play in selecting affiliate programs to promote for your company?....................................... 12 Do you typically promote products and services geared towards consumers or businesses?.......................... 13 When selecting a merchant to promote, what are the top three factors that sway your decision?.................... 14 How do you typically find out about new affiliate programs? ............................................................................ 15 When an affiliate program has denied you, you typically... ............................................................................. 16 How important is your relationship with an affiliate manager?........................................................................... 17 What is your preferred method for finding out information from an affiliate manager?...................................... 18 How do you prefer to be contacted by affiliate managers when they have relevant information?..................... 19 Please select all of the affiliate networks that you belong to. ..........................................................................

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How many programs have you been removed from based on state legislation?.............................................. 21 How has state legislation affected your business overall?................................................................................. 22 What is your annual income derived from affiliate marketing efforts?................................................................ 23 How many affiliate programs are you currently promoting?............................................................................... 24 What is your preferred method of commission payment?...............................................................................

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Mac or PC?....................................................................................................................................................... 26


Affiliate Program Merchant Facts and Figures STATE OF THE INDUSTRY IN AFFILIATE MARKETING More than sixteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2013 Affiliate Summit AffStat Report. This report features the results of the survey. Most affiliates work in a vacuum, and scant data exists to tell the story of the affiliate marketer. As an industry, we are rich in speculation, but poor when it comes to aggregating the facts and figures that drive this business. Review the following results. Compare and contrast against your experiences and/or your situation. Consider the implications of some of these results. What do these numbers mean to you and how you consider the state of this industry?

Affiliate Summit Attendance Mirrors Growth of Industry

2013 AffStat Survey 3


Are you male or female?

4 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


What is your age?

2013 AffStat Survey 5


What is your highest level of education?

6 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


What is your marital status?

2013 AffStat Survey 7


Do you have any children?

8 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


Do you currently work from home or commute to an office?

2013 AffStat Survey 9


You have been an affiliate marketer since...

10 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


How do you typically drive traffic to your website?

2013 AffStat Survey 11


What role do you play in selecting affiliate programs to promote for your company?

12 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


Do you typically promote products and services geared towards consumers or businesses?

2013 AffStat Survey 13


When selecting a merchant to promote, what are the top three factors that sway your decision?

14 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


How do you typically find out about new affiliate programs? Select all that apply.

2013 AffStat Survey 15


When an affiliate program has denied you, you typically...

16 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


How important is your relationship with an affiliate manager?

2013 AffStat Survey 17


What is your preferred method for finding out information from an affiliate manager?

18 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


How do you prefer to be contacted by affiliate managers when they have relevant information?

2013 AffStat Survey 19


Please select all of the affiliate networks that you belong to.

20 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


How many programs have you been removed from based on state legislation?

2013 AffStat Survey 21


How has state legislation affected your business overall?

22 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


What is your annual income derived from affiliate marketing efforts?

2013 AffStat Survey 23


How many affiliate programs are you currently promoting?

24 2013 AffStat Survey | Š 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


What is your preferred method of comission payment?

2013 AffStat Survey 25 2012


Mac or PC?

26 2013 AffStat Survey | © 2013 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED


AffStat Š Affiliate Summit realdeal@affiliatesummit.com http://www.affiliatesummit.com http://www.affstat.com


2013 Affiliate Summit AffStat Report