DIGITAL TRANSFORMATION TO ENHANCE CUSTOMER EXPERIENCE IN SHOPPING CENTERS 1 • IOT based system to know in real-time position of the clients inside the store and sends this information to system which understands the customers’ behavior. • System make it possible to know customers better than ever before .
Customers’ behavior
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Turning the data gathered into valuable and actionable information for the business through the AI/ML . Opportunity which understands the customers’ behavior.
Profitability of tracking
Behavior
• Frequency of the customer journey • Customer flows in the different areas of the store. • Real-time responses to improve the experience . • Operational management of store staff
Enhanced Shopping experience
Traffic
• Traffic in the store • Behavior of the devices related to stores and zones. • Cross-check with sales to know the relationship between traffic in the store and the behavior of the devices with cash flows. • Cross-check with labor force to establish the relation between traffic in the store
Labor force
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Smartphone mobile app IOT Sensors Integration.
Hardware Integration
What can be analysed ?
7
6
5
4
3
2
Chat-BOT
Marketing
Web based application with robust dashboard for further reports and analysis. High quality Data collection for marketing and customer behaviors to assist effective management .
Data-warehouse and analysis
Planning
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Adapt the moment and content of campaigns to the moment of purchase Analyze the type of users who arrive at the store or a specific space . Improve the alignment with the customer’s shopping experience . Gain operational efficiency to forecasting the volume of customers .
Return on investment
Experience
TECHNOLOGIES, TOOLS AND METHODS ENABLING SHOPPING CENTERS TRANSFORMATION.
Mobile-Tech
ARTIFICIAL INTELLIGENCE
MACHINE LEARNING
ROBOTICS
AR/VR
INTERNET OF THINGS
BIG DATA
ADDITIVE MANUFACTURING
CLOUD
Web-Tech