DIGITAL TRANSFORMATION AND DIGITAL MARKETING Digital marketing strategy: How to structure a plan? 1
PLAN
HELP
SHARE
ONLINE
CONNECT
4
• Identify organization’s short- and longterm goals for growth and set specific, measurable, achievable, realistic, and timely goals to guide our future.
• Target who our business wants to reach with custom buyer personas. Explore about user demographics, as well as the motivations that drive people to choose our company, products, and services.
GOAL SETTING
BUYER PERSONA
2
5 • Build strategies to success by planning of our goal. If we’re advertising, determine our ad budget. If we’re publishing content, build our content customer behavior rich..
• Explore digital marketing pricing from multiple platform to build a realistic budget for our business.
SET BUDGET
STRATEG Y
6
3 • Define our brand and how it’ll come through in our online campaigns. We need to think about your unique selling points (USPs), brand voice, and value proposition.
• Monitor and measure the performance of our strategies by tracking performance. Use tools to keep a pulse on our strategies and their return on investment (ROI).
DEFINE BRAND
TEST RESULT
DIGITAL TRANSFORMATION MAGIC USING TECHNOLOGIES, TOOLS AND METHODS.
MOBILE-TECH
ARTIFICIAL INTELLIGENCE
CYBER SECURITY
HYPER AUTOMATION
AR/VR
INTERNET OF THINGS
BIG DATA
DESIGN THINKING
CLOUD
WEB-TECH