THSADA | Partner Playbook 2024

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Every company featured in our Partner Playbook supports the THSADA and its endeavors.

Delivering the most innovative companies in Texas high school athletics direct to your office and conference room, as a must-have A-to-Z reference guide when considering your 2024-2025 purchasing decisions.


About the THSADA

Prior to 1955, there were only six fulltime Athletic Directors in Texas. They were Joe Tusa-Houston ISD, Claud E. Kellam-San Antonio ISD, Herman Clark-Fort Worth ISD, P.C. Cobb-Dallas ISD, L.W. McConahie-El Paso ISD (Future Executive Director-THSCA) and Toney Burger-Austin ISD School populations grew rapidly over the next decade and the need for more oversight of athletic programs became very evident. Four more Athletic Directors were added and to the following cities:

Kelly Horn-North East ISD

During this meeting the discussion moved to forming a state organization specifically for athletic administrators. The new group would continue close ties with the THSCA but have an independent charter. The decision was made to form the Texas High School Athletic Directors Association.

the VP moving through the administrative positions of Vice President, then to President-elect then eventually into the position of President. Three additional Board members were selected to fully represent all eight regions of the THSADA. The Board Historian and Board Secretary were re-purposed to permanent, non-voting members of the Board.

Dee Walker-Amarillo ISD, Buddy Brothers-Lubbock ISD, Tonto Coleman-Ector County ISD, and Chatter Allen-Corpus Christi ISD. The timing was almost perfect for the creation of the Texas High School Athletic Directors Association. In the spring of 1970, Athletic Directors from across Texas and the National Health/Physical Education Association met in Houston. At that time, many Athletic Directors also served as administrators over health and physical education in their districts. While attending this meeting, it was decided by those Directors in attendance that they have a sub-meeting to share specific ideas and ask questions. Joe Tusa of Houston ISD arranged the meeting location. Those individuals in attendance at the first meeting were:

Joe Tusa-Houston ISD

Joe Golding-Wichita Falls ISD

Chuck Moser-Abilene ISD

Shorty Lawson-Abilene ISD

Stoney Phillips-Pasadena ISD

Pete Sultis-Goose Creek ISD

Lon Goldstein-Fort Worth ISD

James Willingham-Fort Worth ISD

Bob Shelton-Dallas ISD

Barry Ehlert-San Antonio ISD

Tom Pruitt-Victoria ISD

Howland Reich-Port Arthur ISD

Homer Johnson-Garland ISD

Allan Boren-Klein ISD

C.E. Haynes-Corpus Christi ISD

Gerald Meyers-Pasadena ISD

Bob Harrell-Irving ISD

Bull Workman-Arlington ISD

Winlon Knowles-Pine Tree ISD

Armando Gutierrez-El Paso ISD

Joe Bill Fox-North East ISD

The first officers of this new Association were Joe Bill Fox-President, Stoney Phillips-Vice President, and Lon Goldstein-Secretary.

The group decided to hold its first independent meeting of the THSADA in San Antonio in 1971, the week after the state basketball tournament. The main goals established at this time were to improve the means of communication within schools and fill a much-needed role in athletic administration within school districts and throughout the state.

The ’71 meeting was held at the La Mansion Hotel and was deemed a success. There was no budget allocated so the hotel allowed the THSADA to defer payment until after the conference. Attendance was over 50 individuals. The next two meetings were in the same hotel with Lon Goldstein and Stoney Phillips presiding.

“I cannot compliment these early day members enough for their willingness to contribute in any way possible. I cannot begin to list the names of those involved but every large school district and section of the state was represented. These early day leaders have paved the way for an organization that is held in such high esteem as it is today”. Joe Bill Fox-former President-THSADA.

With the growth and elevated profile of the THSADA, the first Executive Director was selected in March 2012. Rusty Dowling, formerly Director of Athletics for the Katy ISD, was hired to oversee the organizational and administrative concerns of the THSADA.

The leadership model of the THSADA was changed in July of 2014 to better represent all areas of Texas. An annual membership election for the office of Vice President takes place every year with the process of

The event calendar for the THSADA became more established. Along with the annual THSADA State Conference, the THSADA has active participation in the summer TGCA and THSCA Summer Conventions as well as involvement in regular Region Meetings throughout the state. The establishment of committees were organized to assist the THSADA and was also critical and allowed for additional member engagement.

Significant to the THSADA was the development of the Texas Athletic Administrators Certification (TAAC) program. This is a Texas-based athletic administrators’ curriculum that utilizes a faculty of current athletic administrators, industry professionals, UIL/ TAPPS staff and school superintendents. This certification will validate that an athletic administrator, in the State of Texas, has taken courses of study that will improve effectiveness as an athletic administrator.

Below are key dates and initiatives in the history of the THSADA.


Athletic Directors from across Texas and the National Health/Physical Education Association meet in Houston to form the Texas High School Athletic Directors Association, a state organization specifically for athletic administrators. The first officers of this new Association are Joe Bill Fox (President), Stoney Phillips (Vice President) and Lon Goldstein (Secretary).


First independent meeting of the THSADA is held at the La Mansion Hotel in San Antonio the week after the state basketball tournament. The main goals of the meeting were to improve the means of communication

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Joe Tusa Pete Sultis

within schools and fill a much-needed role in athletic administration.

Attending this meeting are Barry Ehlert (San Antonio ISD), Joe Golding (Wichita Falls ISD), Lon Goldstein (Fort Worth ISD), Homer Johnson (Garland ISD), Shorty Lawson (Abilene ISD), Chuck Moser (Abilene ISD), Stoney Phillips (Pasadena ISD), Tom Pruitt (Victoria ISD), Howland Reich (Port Arthur ISD), Bob Shelton (Dallas ISD), Pete Sultis (Goose Creek ISD), Joe Tusa (Houston ISD) and James Willingham (Fort Worth ISD).


The Hall of Honor begins, with the first inductee Pete Sultis (Goose Creek ISD). More than 115 members have been added in the past 40 years.


Joe Means (Round Rock ISD) is the first honoree for the State Award of Merit. The annual award winner has demonstrated longterm contribution of leadership and meritorious service to their profession of interscholastic athletics at the state and national level. The award now includes the name of the late Kelly Reeves (Round Rock ISD).


Ruth Meredith (El Paso ISD), who became the first female inducted into the Hall of Honor in 1994, becomes the first female to serve as association president. Karen Funk (North East ISD) follows suit as president in 2013, Debbie Decker (Katy ISD) in 2018 and Debbie Fuchs (Clear Creek ISD) in 2022.


South Texas ends a 10-year gap and returns as host of State Conference, in Brownsville. The city of Brownsville would host again in 2009. Laredo served as host in 1979, ’82, ’84, ’85 and ’96.


The Frank Kovaleski Professional Development Award is launched. The Kovaleski is presented annually to a NIAAA member who has made significant contributions and demonstrated excellence in professional development at the local, state and national levels. The first honoree is Larry Peil (Cy-Fair ISD), who would later serve the THSADA as one of the primary architects of its TAAC program.


With the growth and elevated profile of

the THSADA, the first-ever Executive Director is selected in March. Rusty Dowling, formerly Director of Athletics for the Katy ISD, is hired to oversee the organizational and administrative concerns while also generating association revenue through marketing initiatives and annual membership.


Region Athletic Administrators of the Year begin being recognized, as well as another annual platform sponsored by Whataburger to award a pair of $1,500 scholarships to deserving student-athletes.

Membership in the THSADA exceeds 250.


Leadership model changes in July to better represent all regions of Texas. An annual membership election for the office of Vice President is instituted, with the process of the VP moving through the administrative positions of Vice President, then to President-elect, then eventually into the position of President. Three additional Board members are selected to fully represent all eight THSADA regions. The Board Historian and Board Secretary were re-purposed to permanent, non-voting members of the Board.


The Joe Bill Fox Award is launched, to annually honor an individual who has provided invaluable service to the THSADA in truly outstanding fashion. The first honoree is Kathy Mathis, who served the THSADA faithfully and tirelessly in a varsity of key roles (led by membership oversight) before her retirement in 2019.


Membership in the THSADA doubles in three years of hiring an Executive Director and exceeds 500.


The Waco Convention Center begins its three-year run as annual host of State Conference.

Membership in the THSADA exceeds 750.


Continued growth of the THSADA allows for the addition of an Assistant Executive Director. This new position is filled by Bob DeJonge, formerly Director of Athletics of the Keller ISD.

After years in development, the Texas Athletic Administrators Certification curriculum is launched at State Conference, thanks in part to the foundational efforts of Larry Peil (retired, Cy-Fair ISD), among others. This athletic administrators’ curriculum comprised of 28 courses utilizes a faculty of current athletic administrators, industry professionals, UIL/TAPPS staff and school superintendents. Johanna Denson (retired, Tyler, Waco and Pflugerville ISDs), currently oversees TAAC for the THSADA.

Gathering of past presidents, 2018


Members of the inaugural TAAC graduating class are honored with certificates at their respective Region Meetings beginning in the fall. With online education available to complete certification, this number totaled 74 administrators by the end of the year.

A 1½-day workshop, Fall Forum is launched as an annual fall event to provide another educational opportunity for membership. Nearly 200 members attend Fall Forum at the Northside ISD’s Farris Athletic Complex in San Antonio. Speakers included superintendents, representatives of the UIL, athletic administrators, sponsors and industry leaders in athletic facilities.

Membership in the THSADA exceeds 1,000.


Due to Covid-19, the State Conference is postponed, then moved virtual, in December.


In March, Kalahari Resorts & Conventions in Round Rock hosts the inaugural Spring Sponsor Showcase. Similar to Fall

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Board of Directors, Fall 1999

About the THSADA

Forum, Spring Sponsor Showcase provides another engagement opportunity between membership and our sponsor family, sandwiched around educational opportunities for membership.

The association celebrated its 50th-annual by returning its State Conference to the Austin area for the first time since 2005. The site was Kalahari, which remains as annual host of State Conference. Joe Bill Fox attends, and is celebrated, during festivities celebrating the 50th State Conference.

Membership in the THSADA exceeds 1,250.


Aspiring Athletic Administrators Academy (QUAD A), which is designed to present a pathway for coaches who would like to eventually pursue a career as an Athletic Administrator in the State of Texas and is essentially a precursor to the TAAC program, is launched at State Conference.

Fall Forum Presented by HomeTown

Ticketing begins the first of two years headquartered at Estancia del Norte in San Antonio. Professional development offerings were held on Day 2 at the North East ISD. Membership in the THSADA exceeds 1,500.

During its December meeting, the THSADA Board of Directors announced that Dr. Roland Hernandez (Superintendent of Schools, Corpus Christi ISD) and Dr. Joe Young (Superintendent of Schools, Brownwood ISD) have been selected to serve a two-year term on the THSADA Board of Directors. Both Dr. Hernandez and Dr. Young will serve as Ex-Officio members of the Board. The THSADA voted unanimously to add two ISD Superintendents to the BOD in order to bring a district leader’s perspective to the THSADA and to further strengthen the alliance between Athletic Directors and ISD Superintendents.


Spring Sponsor Showcase Presented by ProtectED brings membership back to Waco for the first time since State Conference in 2019.

Membership in the THSADA exceeds 1,500.


Leslie Slovak (Richardson ISD) begins her term as President at the State Conference, becoming the fifth woman to lead the THSADA and third since 2018.

A new addition to the State Conference is the introduction of the Junior High and Middle School programs (JHAMS) that feature professional development especially for those campus leaders at that level.

Spring Sponsor Showcase is on the move in 2025! For the first time since its inception in 2021, Spring Sponsor Showcase shifts from the I-35 area between Waco and San Antonio, to North Houston.

Since1974, The Brokerage Store, Inc. has excelled in offering specialized accident insurance programs. Student/Athletic Accident Insurance, Special Risk Policies, Individual Accident Plans, and AD&D Coverage are just a few of the types of coverage that we offer. We are one of the leaders in the Student/Athletic Accident Insurance K-12 market in Texas. We currently insure over 200 school districts for this type of coverage.

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• Awards For Our Membership

• Recognition Of UIL State Champions

• Spotlight on Members

• Promo of Upcoming Region Meetings



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Creating Champions for Life

Level up your athletics career by earning a Master’s in Coaching and Athletics Administration (MCAA) at Concordia University Irvine. Designed for working professionals, our program will equip you with leadership and administrative skills that you can apply to your role now and into the future.

Explore Concordia’s MCAA Program

• Finish your degree in as few as 15 months

• Take courses 100% online or on campus

• $1,000 scholarship for all new students

• Learn from Christian leaders in athletics

• No GRE/GMAT required for admission

Thanks to Counsilman-Hunsaker for its continued partnership of the annual PBK Sports Hall of Honor Celebration, which is held in conjunction with our State Conference in Round Rock. Other sponsors of the 2024 PBK Sports Hall of Honor Celebration included HydroWorx, Nets of Texas, RFS Sports, SCG Fields, Sturdisteel, Technical Design Group and Weaver & Jacobs.

Through unique expertise and partnerships, Counsilman-Hunsaker offers diverse solutions and leadership for every aquatic facility, project, and industry –from architectural design and engineering to planning and risk management. Whether an architect, developer, owner, or operator, Counsilman-Hunsaker brings aquatics to everyone. Follow Counsilman-Hunsaker on social @CHH2O.

Covermaster is proud to provide sport surface covers for clients from all around the world. Our global client base serves as a testament to the high levels of service and product quality that we provide to our customers. While other companies offer sport surface covers as a sideline business, these covers are our specialty

2024 THSADA Partner Playbook
Official Partner of the NIAAA
Learn More
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provide our clients with the technology to achieve this.

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When your school works with Daktronics, you get so much more than a scoreboard. We drew on our history in the sports world to develop a Playbook for Success to provide you with a winning strategy beyond the display. Download yours at Learn more at Create Content FRAMEWRX Count on Reliable Equipment LAB SERVICES Next Steps GAINING SUPPORT Build Revenue DAKTRONICS SPORTS MARKETING Educational Opportunities DAKCLASSROOM WINNING PLAYS Jenny Wagner Athletic Director, Centennial Public Schools, Utica, Nebraska

The Ultimate Audio Experience for Fans.

Danley loudspeakers and subwoofers have so successfully powered the sound experience for sporting venues around the globe that we have become synonymous with a quality in-game audio environment. This is one of the bedrocks on which we built our global reputation –designing and installing jaw-dropping sound systems for both indoor and outdoor sports venues of all sizes. Our quality also goes beyond just sound - we offer products that can match any acoustical challenge and weather environment ranging from local high school gymnasiums to internationally-known arenas and stadiums.

Protect your players from deadly heat

Increasingly extreme weather conditions make heat stress a real threat for your athletes — potentially leading to serious illness, permanent injury, and even death.

Play it safe with actionable Wet Bulb Globe Temperature insights that beat traditional heat index information hands down. Read our e-book to better understand the risks and how to manage them, supporting safety and performance.

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©2024 DTN, LLC, all rights reserved. “DTN” and the degree symbol logo are trademarks of DTN, LLC.

Move your co-op spending to Equalis Group, your locally-sourced Region 10 cooperative.

See all Equalis Group contracts:

The Future Coaches of Texas Association (FCTA) introduces young adults to the fundamentals of coaching and encourages them to explore opportunities in the coaching profession. Through FCTA, accredited educational entities throughout the state of Texas can establish local chapters to introduce students to coaching concepts and encourage them to build an understanding of how to promote athletic performance, facilitate team leadership, and drive towards overall excellence as a future coach. For more information: www.

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2024 THSADA Partner Playbook 17 Manage the challenges of NIL in your program THE NIL SOLUTION FOR COACHES & AD'S Enter Promo Code at checkout for 10% off your annual Eccker Sports membership. Sign up for 10% off School Promo Code: THSADA10 The Eccker Sports "NIL Playbook" provides tools for coaches and administrators to manage the challenges of NIL in their programs.

C ommitted to helping coaches

Since 1859,* Equit abl e Financial has helped peopl e buil d an d secur e their f inancial futures Our 403(b) plan is designe d t o meet th e specific need s of public ser vic e prof essionals. That ’s just one reason w h y w e ar e th e #1 choic e f or K-12 educators.1

* Applies exclusively to Equitable Financial Life Insurance Company.

1 LIMRA, Not -for-Profit Survey, Q1 2020 results based on 403(b) assets, participants and contributions.

Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Fi nan cial Life Insurance Company (NY, NY); Equitable Financial Life Insurance Company of America, an AZ stock company with main administrati ve headquarters in Jersey City, NJ; and Equitable Distributors, LLC. Equitable Advisors is the brand name of Equitable Advisors,LL C (member FINRA, SIPC) (Equitable Financial Advisors in MI & TN).

© 2022 Equitable Holdings, Inc. All rights reserved. GE -5368914.1 (12/22) (Exp. 12/24) | G2003507

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o r t un it ie s. V i si t e q ui t a bl e .c om /e d uc a t or s.
di ca t i on t o he l pi ng c hi ldr en r e al ize t he ir p ot e nt ia l a n d a ch ie v e t he ir d r e a m s i s r e ma r k a bl e . W e w a nt t o h e l p y ou w or k t ow a r d a chie v i ng a m e a ni ng f ul r e t ir e m ent t hr oug h a t a il or -m a de st r a t e g y f or e duc a t or s.
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It’s time to get Dynamic. Strength Equipment That Inspires.

Welcome to the highest-quality strength & conditioning equipment that is designed just for you and your team. Made in the heartland of America to drive the warrior hearts of athletes.

It’s time your strength and conditioning equipment matched your drive and your passion.

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Gateway Fund Raising Service, Inc. is a wholesale distributor of quality products to non-profit organizations for fund raising purposes. Our goal is to provide quality products to youth oriented groups and schools, for the purpose of raising the funds necessary to establish and maintain healthy, wholesome, enriching, academic, athletic, and social experiences for the youth of this nation.

We insist on providing the very best service and make sure you always have help from our local fundraising experts. That insures your fundraiser will happen smoothly creating the success you envision.

GeoSurfaces, a Tencate Company, develops, designs and constructs high performing artificial turf and running track products across the country - Transforming ordinary spaces into world class facilities.

GOAT Athletix only offers the top athletic facility equipment, venue seating and indoor athletic surfaces in the industry. Our product offerings include - Draper Athletic Equipment, Interkal Bleachers and Seating, Conner Sports Flooring and Facility Armor Floor Covering/Protection Systems. Our focus is on performance, safety, aesthetics, functionality, and value.

We specialize in making your dreams a reality by providing high performing equipment for your facility and protecting your investment with world class customer service and maintenance. GOAT Athletix employees have helped design, specify, install & maintain many of Texas largest sports venues over the last 23 years and we look forward to putting our knowledge to work for you.

Athletic Equipment, Venue Seating & Athletic Surfaces.

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Fall Forum heads to San Marcos in October and will be headquartered at the same venue – City of San Marcos Conference Center – as this year’s Spring Sponsor Showcase. The two-day workshop, which began in 2019, is presented by HomeTown Ticketing.

Fall Forum provides another engagement opportunity for athletic administrators from all regions of Texas. Our array of extensive speakers includes superintendents, representatives of the UIL, athletic administrators, sponsors and industry leaders in athletic facilities.

Badges must be worn for all event functions; reception open only to conference attendees, as well as reps from limited sponsor family.

Attendees will again receive TAAC credit for specific sessions. Additionally, the UIL’s informative session will focus on its upcoming Legislative Council meeting, which is slated for October 20-21 in Austin.

More than 200 athletic administrators have attended each of the last two Fall Forums.

Check out to register for Fall Forum and review the session-by-session agenda.


Tuesday, October 8

3 PM Registration Opens

4 PM Hotel Check-In

5 PM Day One Welcome / Session #1

6 PM Attendee Reception-Welcome from THSADA and Sponsors

Wednesday, October 9

7:30 AM Registration Continues

8:30 AM Day Two Welcome

8:45 AM Session #2

9:30 AM Break

9:40 AM Session #3

10:30 AM Break

10:40 AM Session #4

11:30 AM Lunch-Provided by THSADA

12:30 PM Session #5

1:20 PM Break

1:30 PM UIL Staff Presentation (Preview Legislative Council)

3 PM Closing Remarks

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2024 THSADA Partner Playbook 25 30% OFF Scan the QR code to start creating for free! PRO SPORTS GRAPHICS IN SECONDS Learn more at: Proud Innovator Sponsor of THSADA 2 weeks following the conference Save up to USED AND TRUSTED BY 200+ SCHOOLS & DISTRICTS ACROSS TEXAS + Social Media Graphics + Newsletters + Scoreboard Graphics + Livestream Graphics + Team Branding
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The Hellas Z600 light system is the first light system in the market designed by sports construction experts. The Z600 provides smooth and uniform light distribution with superior illumination control. Retrofit or new install, the Z600 features fully programmable light shows and colors that can be controlled from a mobile device for precise timing and usage control. In combination with our sports surfacing and amenities products and services, Hellas is a true one-stop-shop partner for all sports facility needs.

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28 2024 THSADA Partner Playbook Simplify Ticketing with HomeTown The all-in-one digital ticketing solution that offers more – empowering schools, organizations, and event organizers to streamline ticketing and event management. • STREAMLINED DIGITAL TICKETING • INTEGRATED SOCIAL MEDIA MARKETING • EFFORTLESS FUNDRAISING • RELIABLE SUPPORT Get in the game at

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Honest Game is the only comprehensive system that empowers athletic staff, counselors, student-athletes, and their families to navigate and unlock college athletic opportunities like experts.

From automating academic eligibility to ensuring an up-to-date NCAA School Portal, Honest Game streamlines communication, supports your recruiting coordinators and athletic staff, and is easy to fund with College, Career, and Military Readiness (CCMR).

Secure your students' eligibility! Download Honest Game’s FREE Academic Eligibility Guide.

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The Fan Engagement Suite integrates with your Hudl tools for an easy-to-manage gameday experience and gives fans a go-to destination for livestreams, tickets, schedules, rosters and more—all on your personalized profile.

Hudl Tickets

• Seamless gate experience for fans

• Instant reporting and upgraded security at no additional cost

• Offer season passes or pre-sale options at a price you set

• No added cost to your program

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Simplify, Optimize, and Engage with Solutions for you: the Athletic Director.

Image Maker is dedicated to providing our clients with the most unique high-impact motivational products — without equal. Image Maker can project your image, your identity, in ways never before possible through the high definition technology we employ to create our unique look and feel products.

Image Maker principals include people who have been coaches and teachers for decades. We have a unique perspective on your needs and desires.

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thsada hall of honor


Philip O’Neal 3 Mansfield ISD 2024

Maria Kennedy 4 El Paso ISD 2024

Debbie Fuchs 5 Clear Creek ISD 2024

David Kuykendall 3 Frisco ISD 2023

Dr. Susan Elza NA NA 2023

Shawn Pratt 3 McKinney ISD 2023

Rodney Chant 2 San Angelo ISD 2023

Debbie Decker 5 Katy ISD 2022

Chris Feris 3 Birdville ISD 2022

Rodney Saveat 5 Beaumont ISD 2022

Don Murphy 3 Grand Prairie ISD 2022

Dr. Charles Breithaupt 9 UIL 2020

Marmion Dambrino 5 Houston ISD 2020

Steve Williams 3 Allen ISD 2020

Johanna Denson 6 Pflugerville ISD 2018

Rene Aguilar 4 Clint ISD 2018

Ronny Peacock 5 Tomball ISD 2018

Bob DeJonge 3 Keller ISD 2017

Mark Ball 1 Lubbock ISD 2017

Tom Pruett 8 Victoria ISD 2017

Jim Slaughter 2 San Angelo ISD 2016

Kelly Horn 8 North East ISD 2016

Winlon Knowles 6 Pine Tree ISD 2016

Dick Rittman 2 San Angelo ISD 2015

John Crawford 3 Coppell ISD 2015

Richard Thompson 7 Sharyland Isd 2015

Bill Daws 5 Clear Creek ISD 2014

Kenny Humphreys 5 Spring ISD 2014

Bob Dubey 3 Richardson ISD 2013

Karen Funk 8 North East ISD 2013

Willa Gipson 3 Birdville ISD 2013

Gil Garza 8 San Antonio ISD 2012

Rudy De Los Santos 8 Harlandale ISD 2012

Rusty Dowling 5 Katy ISD 2012

Doug McCutchen 2 San Angelo ISD 2011

Jim Loerwald 6 Round Rock ISD 2011

Pete Vela 7 Weslaco ISD 2011

Robert Young 5 Klein ISD 2011

Daryl Wade 5 Houston ISD 2010

L.P. Jones 5 Spring Branch ISD 2010

Michael Mitchell 5 Beaumont ISD 2010

Sheri Stice 5 Cypress Fairbanks ISD 2010

Bubba Fife 5 Katy ISD 2009

Fred Clausen 3 Grand Prairie ISD 2009

Ken Purcell 5 Denton ISD 2009 Cliff Odenwald 3 Plano ISD 2008

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Region School District
Name Region School District Year Richard Avila 8 Corpus Christi ISD 2008 Ronnie Bell 5 Alief ISD 2008 Tim Whalen 2 Midland ISD 2008 Bill Bundy 5 Katy ISD 2007 Joe Barnett 3 Irving ISD 2007 Larry Peil 5 Cypress Fairbanks ISD 2007 Mike Jenkins 3 Richardson ISD 2007 Ted Brevelle 3 Grapevine-Colleyville ISD 2007 Joe Young 5 Aldine ISD 2006 Keith Kilgore 5 Fort Bend ISD 2006 Mickey DeLamar 3 Mesquite ISD 2006 Tex Nolan 1 Amarillo ISD 2006 Don Poe 3 Irving ISD 2005 Jerry Comalander 5 North East ISD 2005 Paul Galvan 3 Fort Worth ISD 2005 Toby Ingersoll 5 Aldine ISD 2005 Betty Roberts 5 Houston ISD 2004 Doug Cox 6 Longview ISD 2004 Ebbie Neptune 6 Eanes ISD 2004 Ed Warken 5 Galena Park ISD 2004 Gaylard Fenley 8 Alamo Heights ISD 2003 James “Dub” Farris 8 Northside ISD 2003 Joe Rodriguez 7 Brownsville ISD 2003 Neal Wilson 3 Lewisville ISD 2003 Bettye Zachery 5 Houston ISD 2002 Charles Qualls 3 Mesquite ISD 2002 Ed Cauley 6 Killeen ISD 2002 Bill Jeter 2 Wichita Falls ISD 2001 Ellie Noack 6 Austin ISD 2001 Lupe “Chipper” Zamora 7 Harlingen ISD 2001 Benny Carter 5 Humble ISD 2000 Kelly Reeves 6 Round Rock ISD 2000 Richard Flores 7 Edinburg CISD 2000 Tommy Maddox 8 Edgewood ISD 2000 B.R. “Poppy” Rodriguez 7 McAllen ISD 1999 Greg Sherwood 1 Lubbock ISD 1999 Jim Ashmore 5 Houston ISD 1999 Frank Arnold 8 Judson ISD 1998 Leroy Crump 5 Alief ISD 1998 Mike Williamson 5 Spring Branch ISD 1998 Sonny Lang 1 Amarillo ISD 1998 Sonny Novak 5 Klein ISD 1998 Gerald Beal 3 Fort Worth ISD 1997 Homer Johnson 3 Garland ISD 1997 Hulin Smith 3 Hurst-Euless-Bedford ISD 1997 Buddy Hopson 5 Fort Bend ISD 1996

thsada hall of honor

2024 THSADA Partner Playbook 39 Now you can design a training area that helps your athletes achieve more with Magnum MX Racks. No matter how large or small your training area, you can set up your racks to help your athletes put in more work in less time. Discover more at MAGNUM MX RACKS STRENGTH WITHOUT LIMITS matrixfitnessusa | | 866.693.4863 Name Region School District Year Clint Humphreys 6 Longview ISD 1996 Ken Pridgeon 5 Cypress Fairbanks ISD 1996 Roy Wallace 8 Judson ISD 1995 James Hayden 3 Arlington ISD 1994 Ruth Meredith 4 El Paso ISD 1994 Allen Boren 5 Klein ISD 1993 Clay Cox 4 El Paso ISD 1993 Jimmy Littleton 8 San Antonio ISD 1993 Joe Means 6 Round Rock ISD 1993 Henry Carroll 8 San Antonio ISD 1992 Marvin Gustafson 8 Northside ISD 1992 Mayfield Workman 3 Arlington ISD 1992 Carl Spoonemore 5 Brazosport ISD 1991 Charlie Dyer 3 Dallas ISD 1991 John Clark 3 Plano ISD 1991 Gerald Myers 5 Pasadena ISD 1990 Jim Ketham 5 Deer Park ISD 1990 Ronny White 3 Fort Worth ISD 1990 Jim Arnold 3 Carrollton/Farmers Branch ISD 1989 Name Region School District Year Tom Watson 6 Texarkana ISD 1988 Araulfo “Zam” Zamora 8 Laredo ISD 1987 Armando “Jeep” Gutierrez 4 El Paso ISD 1987 James L. Willingham 3 Fort Worth ISD 1987 Joe Golding 2 Wichita Falls ISD 1987 John McGuire 1 Amarillo ISD 1987 De Walker 1 Amarillo ISD 1986 Jack Brewer 2 Ector County ISD 1986 Weldon Phillips 5 Pasadena ISD 1986 C.E. Haynes 8 Corpus Christi ISD 1985 Joe Bill Fox 3 Birdville ISD 1985 Pete Ragus 1 Lubbock ISD 1984 Shorty Lawson 2 Abilene ISD 1984 Howland Reich 5 Port Arthur ISD 1983 Joe Tusa 5 Houston ISD 1983 Lon Goldstein 3 Fort Worth ISD 1983 Bob Shelton 3 Dallas ISD 1982 Pete Sultis 5 Goose Creek ISD 1981

40 2024 THSADA Partner Playbook Meca Sportswear: A premiere provider of Letter Jackets and Chenille Awards. 55 years of experience and a proud supporter of the THSADA. Main Contact: 800-SAY-MECA or Sales@ Whatever your SPORT, LISCO custom manufactured ATHLETIC FACILITY equipment will make you look like a WINNER! For more, go to:
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“For generations to come, people are going to get to see the excitement, people are going to be able to watch it on MuscoVision at home, people are going to be able to come to the games and see the light shows and enjoy those moments.”

Eddie Lofton, Athletic Director, Biloxi High School

Experience Matters

Whether it’s an iconic venue like the Miami Marlins’ loanDepot park or high school fields like Biloxi High School in Biloxi, Mississippi, Musco’s sports lighting systems continue to be the solution of choice around the world. Our superior project management

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Step up your game with Pasadena Sporting Goods (PSG) – your destination for premium sporting goods and custom gear!

Elevate your team’s style with our in-house customization and embellishment services, showcasing top brands like New Balance and Adidas. PSG also offers a full line of weightroom equipment and flooring with top-quality design services to make your facilities great. Whether you’re part of a team, league, organization, or school, unlock the ultimate online custom store experience tailored to your spirit and budget. From elite performance gear to budget-friendly options, we’ve got solutions for every size and need. Gear up with the best – only at Pasadena Sporting Goods!

44 2024 THSADA Partner Playbook
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2024 THSADA Partner Playbook 47 Take the Guesswork Out of Weather Safety Start a free 2-week trial Scan QR Code perryweather com/free-trial/ 4 8 out of 5 “Perry Weather helps protect students, coaches, and families The instant and up-to-date information helps us take prompt actions, and the alert system keeps our school community safe!” BIG AND SMALL NATIONWIDE © 2024 Perry Weather │ perryweather com │ (469) 546-5082 for Schools W h S fety. Simplified. Get instant lightning alerts and warnings with actionable data Lightning Detection Automatically alert your team when the weather changes Automated and Custom Alerts Get instant policy-based triggers with instant policy integration Effortless Policy Integration Access automated historical data like WBGT, rain, and more Automated Historical Data Log Display custom weather data on public TVs and screens Customizable Web Widgets
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48 2024 THSADA Partner Playbook YOUR PARTNER FOR SPORTS FIELDS & ATHLETIC FACILITIES Field Marking Paints & Equipment Sports Accessories | Turf Maintenance Infield Maintenance | Stencils | Windscreens Protective Padding | Facility Disinfection
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VidSwap by Pixellot is the only analytics platform trusted by the NFHS. With industry leading 4-8 hour turnaround of film, unlimited storage, and comprehensive breakdowns on the most sports, VidSwap by Pixellot provides all of your athletes with the data they need to thrive.

PracticePlan is a platform designed to eliminate the administrative burden of the asset rental process through process optimization (collection of liability insurance, payment and refund processing, scheduling, calendar integration, approvals, amenity selection) while increasing revenues and community exposure. Our platform is of no cost to your district and has proven to have extraordinarily positive results!

QHF Sports is a privately owned gym-floor company located in the Texas Hill Country. We proudly specialize in all areas of athletic wood-flooring including:

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52 2024 THSADA Partner Playbook with With over 60 years of championship-level craftsmanship, Red Dot Buildings excels in forging winning metal structures for indoor athletic facilities. Our seasoned team ensures top-notch quality, timely installations, and competitive pricing. Whether it’s a basic layout or a complex design, we specialize in tailor-made solutions that empower a winning edge. 800.657.2234
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2024 THSADA Partner Playbook 55 REFREPS
OFFICIATING EDUCATION SYSTEM TURN-KEY OFFICIATING EDUCATION CURRICULUM FOR TODAY'S STUDENT Standardized digital course curriculum Detailed instructor guides & course outlines Resources for active learning opportunities Features built in assessments & reporting Innovative & interactive POV video content TEACH STUDENTS TO REFEREE Football Softball Baseball Volleyball Lacrosse Field & Ice Hockey Soccer Flag Football Wrestling Basketball VISIT WWW.REFREPS.COM TO GET STARTED TODAY! Swim & Dive Track & Field COURSE OFFERING WHAT THEY'RE SAYING "I have been working with officials for close to 25 years and viewing this program and seeing how it fit into an educational curriculum was my ' a ha' moment!" - Dana Pappas NFHS Director of Officiating Services (Boys & Girls) Traditional Student Jobs Work: 30hrs Get Paid: $390 Refereeing Work: 30hrs Get Paid: $975+ STUDENT EMPLOYABILITY (ZipRecru ter 2022 ) (Forbes 2019)
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In Track and Field, you need equipment that outlasts the budget, because the budget NEVER lasts. There’s no bigger investment on your track than a high jump or pole vault setup. In 1962, we sent our first pair of pole vault standards to Hobart High School in Hobart, Indiana. Since then, we’ve been striving to manufacture the best Track and Field equipment available at competitive prices to keep your athletes as successful and safe as possible. We’ve been a family company for nearly 60 years, never having been sold or reorganized.

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“Since 1968, coaches have trained youth, high school, college, and professional champions by making Rogers Athletic an important part of their program. We are committed to manufacturing equipment that promotes proper technique and is designed with safety in mind. “

The THSADA is excited to welcome the National Interscholastic Athletic Administrators Association back to the Lone Star State in December, and we appreciate our membership continuing to contribute to the success of the NIAAA.

The National Athletic Directors Conference & Exhibit Show, hosted by the NIAAA, is headed to the Austin Convention Center on December 13-17. It is the premier conference for interscholastic athletic administrators across the country to network, participate in professional development, hear well-known keynote speakers and be a part of two outstanding award banquets. This first-class conference is foremost in featuring professional speakers and an exhibit show with more than 300 exhibit booth spaces, as well as proven athletic administrators who willingly share their experience and expertise on a variety of educational topics.

If you missed the NIAAA at the tradeshow at our State Conference, go here on or after July 10 to register for the 55th National Athletic Directors Conference:

Follow the NIAAA @NIAAA9100. For questions, email NIAAA Associate Executive Director Becky Moran:

56 2024 THSADA Partner Playbook
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P U R P O S E . P A S S I O N . P E O P L E .
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2024 THSADA Partner Playbook 59
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Do it all with Snap! Mobile.

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2024 THSADA Partner Playbook 61
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Champion Sponsor of the THSADA Trusted by over 125,000 programs. Scan to learn more.

Are you tired of having to choose between investing in new technology and resources for your students, or worrying about the financial burden it may bring?

At Sideline Interactive, we understand the importance of providing the best possible education for our future generations. That’s why we’re proud to offer you 0% financing with zero interest for 12 months on all of our products.

With our financing option, you can finally provide your students with the latest technology and resources they need to succeed, without having to sacrifice your budget. Whether you’re looking to upgrade your gymnasium, improve your school’s stadium, or bring in new educational tools, we have you covered.

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ADs looking for a one-stop shop for football technology look no further than where you can get your programs #PoweredUp with headsets, EZ/SL camera systems, drones, The Coachpad, portable sound systems, practice timers and much more!

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2024 THSADA Partner Playbook 63 BEFORE 3-POINTERS BEFORE ALUMINUM BATS BEFORE NO-HUDDLE OFFENSES THERE WAS Spectrum and Watchfire have a combined experience of 144 years, providing the best scoreboards, displays, and audio systems across Texas. With local service teams, you can be confident you’ll receive the highest quality service in the least amount of time. Add a videoboard to your fixed digit and give fans an unforgettable experience backed by an impressive history. PROUDLY PROVIDING TEXAS WITH SCOREBOARDS SINCE 1971. Call 800-637-2645 or visit to learn more.
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Elevate Your Team Culture

Provide a singular school-safe messaging and media platform that enriches youth sports communities by uniting Athletes, Coaches, Administrators, Families and Communities.

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“We have over 200 coaches in RISD, and we require all of them to use sportsYou. This communication option is the best platform out there in my opinion. It is user friendly and our kids, parents and coaches love it.”

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WANT OUR EXACT PLAYBOOK? We have put together a full maintenance plan for your grass field. Our playbook will give you the exact steps we would follow if we were on your field. All for free.

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Our passion is the same as our first day of business in the 1970s. That’s when our founders, highly-respected collegiate coaches, helped expand volleyball throughout North America with the first safe in ground net system without dangerous wires. Throughout our history, we’ve raised the bar for quality, performance and customer experience in the sport of volleyball. That standard continues today.

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66 2024 THSADA Partner Playbook @OfficialTHSADA
Latest News and Happenings
Awards For Our Membership
Recognition Of UIL State Champions
Spotlight on Members
Promo of Upcoming Region Meetings



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2024 THSADA Partner Playbook 67
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THSADA past presidents

1972 San Antonio Joe Bill Fox

1973 San Antonio Stoney Phillips

1974 San Antonio Lon Goldstein

1975 Fort Worth (CS) Pete Sultis

1976 Houston (CS) Bob Shelton

1977 Dallas* (1st separate Conference) James Willingham

1978 El Paso Howland Reich

1979 Laredo C.E. Haynes

1980 El Paso Shorty Lawson

1981 San Antonio Armondo Gutierrez

1982 Laredo John Clark

1985 Laredo Jim Arnold 1986 San Antonio Allen Boren

1987 El Paso Marvin Gustafson


2024 THSADA Partner Playbook 69
Years Site of Conference President
1983 Dallas Charlie Dyer 1984 Laredo Gerald Meyer
2000 Arlington Ed Warken 2001
Antonio Don Poe 2002 Corpus Christi Joe Young 2003 Galveston Jerry Comalander 2004 Irving Richard Avila/Cliff Odenwald 2005 Austin Cliff Odenwald Years Site of Conference President 2006 Brownsville Larry Peil 2007 The Woodlands Joe Rodriguez 2008 Arlington Fred Clausen 2009 Brownsville Robert Young 2010 San Antonio Gil Garza 2011 League City Joe Barnett 2012 Dallas Bob Dubey 2013 San Angelo Karen Funk 2014 Houston Bill Daws 2015 Frisco Bob DeJonge 2016 San Marcos Chris
2017 Waco John Crawford 2018 Waco Debbie Decker 2019 Waco Shawn Pratt 2020 Waco Rodney Chant 2021 Round Rock David Kuykendall 2022 Round Rock Debbie Fuchs 2023 Round Rock Philip O’Neal
1988 El Paso Clint Humphreys 1989 Corpus Christi Mike Williamson 1990 McAllen Ronny White
Odessa James Hyden 1992 El Paso Leroy Crump 1993 Amarillo Sonny Lang 1994 Corpus Christi Sonny Novak 1995 Midland Frank Arnold 1996
Kelly Reeves 1997 San Antonio Poppy Rodriguez 1998 Houston Ruth Meredith 1999 Austin Ed Cauley



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FieldTurf controls all aspects of the manufacturing value chain. From start to finish, we’re in control of your field.


We are as committed to your program as you are; and we’re with you for the long term. When you buy a field from FieldTurf, you’re buying from a company that knows how to take care of you. It’s what we do best.


Part of Tarkett Sports, a division of the Tarkett Group, a worldwide leader of innovative flooring and sports surface solutions, FieldTurf has unprecedented financial support and stability. You can rest easy.


The findings of long-term independent research show that FieldTurf’s heavyweight systems are safer than, or equal, to competitive systems and numerous published peer-reviewed studies show FieldTurf as safer than natural grass in the most critical areas of player safety.

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2024 THSADA Partner Playbook 71 PROUD PARTNERS


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2024 THSADA Partner Playbook Scholastic and Sports Recognition takes pride in providing the best quality letter jackets and service in the great state of Texas. Your Letter Jacket Specialist. For more:
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Texas Athletic Administrators Certification History

The Texas Athletic Administrator Certificate (TAAC) is a THSADA state certification. TAAC is specific for athletic administrators in the State of Texas. The Texas-based curriculum will consist of courses that will enhance the ability of the Athletic Administrator to successfully perform the duties and responsibilities of an Athletic Administrator in the State of Texas.

Purpose of TAAC

To better prepare the Athletic Administrator to perform the duties and responsibilities of a Texas Secondary Athletic Administrator in grades 7-12.

Criteria to receive a Texas Athletic Administrator’s Certificate

 Must be an Active/Associate member of THSADA

 Must complete a total of 30 TAAC courses offered in the certification program.

 A minimum of five TAAC courses in Section 100-Governance must be completed by UIL school candidates for certification.

taac courses

Section One: Governance Courses

101 - State of Texas High School Athletics

102 - UIL Updates

103 - UIL DEC/SEC Protocols

104 - UIL PAPF Documentation/Waivers

105 - C&CR/Manuals/TEA Side by Side

106 - UIL Section 21 Orientation

107 - Conducting a Thorough UIL Investigation

108 - Navigating the UIL Portal

Section Two: Organization/Administrative Procedures and Strategies

201 - Critical Components of the Athletic Department Handbook

202 - Athletic Personnel: Pre-Post Conference/ Documentation/Evaluation and Recommendation

203 - Managing the Athletic Administrator/Head Coach position (1A-4A)(5A-6A)

204 - Athletic Department-Organization/Management and Administration

205 - Budget Preparation/Athletic Department Purchasing

206 - Athletic Facilities Event Management

207 - Athletic Program Marketing

208 - Guidelines for Game Day Administrators

 Cost for TAAC courses: Required THSADA Active/Associate membership and the cost of registration for THSADAsanctioned events.

 TAAC courses are offered at the State Conference, Fall Forum and Spring Sponsor Showcase. On-Demand videos for all event registrants will be available after the event.


TAAC was developed by the THSADA with the assistance of Texas Retired Athletic Administrators, the THSADA TAAC Committee, UIL Staff, Superintendents TAAC Advisory Committee and representatives of various UIL committees and Superintendent members of the UIL Legislative Council.


TAAC certification courses are presented by individuals who have extensive experience and knowledge of the specific topics. The courses are presented by THSADA members, UIL Staff, designated industry representatives, designated topic professionals and School District Superintendents.


After the candidate successfully completes a total of 30 TAAC courses, they will be recognized as having earned a Texas Athletic Administrator’s Certificate of Completion. TAAC Certification will confirm that an Athletic Administrator has completed a Texas-specific field of study in Athletic Administration. To maintain TAAC certification the athletic administrator must complete 6 TAAC classes over a 2-year period. Three of the six courses will be offered every year 101/302/304.

To view your TAAC status, review a complete course-by-course overview of TAAC and for contact information, check out, under Professional Education.

209 - Recruiting/Retention of Athletic Personnel

210 - 1A-4A Athletic Directors-Focus on Small School Athletic Leadership

211 - Assistant Athletic Administrator Duties/ Responsibilities

212 - Athletic Directors Role in the District

Section Three: Community/School Engagement

301 - Professional Relationships with all Stakeholders

302 - Texas School Law for Athletic Administrators

303 - Crisis Management/Conflict Resolution

304 - Texas School Law for Athletic Administrators

305 - Ethics in Athletics for Athletic Administrators and Athletic Staff

306 - Developing Positive Relationships with Various Media Sources

307 - Social Media Guidelines for Athletic Personnel and Athletes

308 - Addressing Student/Parent/Fan Behaviors

309 - Educating the Parents of Middle School Athletes

Section Four: Athletic Facilities Planning, Construction and Management

401 - Athletic Facility Design, Project Planning and Programming

402 - Considerations for Construction/Installation/Renovation Projects

403 - Bond Support by the Athletic Administrator and Campus Athletic Personnel

404 - Developing a Maintenance Plan for Athletic Practice and Competition Facilities

405 - Enhancing the Athletic Facility Experience

Section Five: Health and Safety

501 - Legislative Mandates and UIL Required Documentation

502 - Emergency Action Plans/Weather Safety

503 - Concussion Management and Special Medical Conditions

504 - Mental Health/Stress Management of All Stakeholders

505 - Addressing Student-Athletes with Special Needs

Section Six:

600 - Leadership

2024 THSADA Partner Playbook 73

Joining the BuyBoard Is Free and Easy!

BuyBoard was created in 1998 to increase the purchasing power of government entities as well as Texas school districts including open enrollment and college/university charter schools to simplify their purchasing by using a customized online purchasing system. Combining the purchase power provides members—big and small—the leverage to achieve better pricing on products, equipment and services they use every day.

Contact BuyBoard to answer questions you may have: 800-695-2919, or

Adeep love for football and the Texans who make the sport so great is the genesis that lets us bring the sport to life through web, social, print and broadcast media. We are the single source for a convergence of stories and stats that provide insight into the personal passion of players, coaches, teams, schools and cities, and the culture that has an unquenchable thirst for everything the pigskin touches.

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Working on your three-year schedule?

Future dates for our State Conference, which will continue at Kalahari Resorts & Conventions in Round Rock: June 1-4, 2025; June 14-17, 2026 and June 13-16, 2027.


Membership: Support Your Region Meetings

The THSADA hosts nearly 50 Region Meetings throughout the school year, in each of eight areas across the state.

Region Directors are elected by their peers every two years, and provide management and facilitation over each Region Meeting. Most meetings begin 10 AM (local) and end with lunch. It’s a terrific opportunity for our membership to network with peers in their region. A handful of innovative sponsors start each business meeting, and guest speakers often include representatives from various associations, including, among others: the TASO, TGCA, THSCA and UIL.

The following is a breakdown of each region, our Region Director for the 2024-25 school year, the coverage area and the frequency of Region Meetings throughout the school year. Because of Spring Sponsor Showcase, Fall Fo-

rum and the NIAAA National Conference, Region Meetings may be omitted during the months of March, October and December.

To find out the latest on every Region Meeting throughout the year, we encourage you to follow @OfficialTHSADA. Included with each meeting preview on social is a reminder of the access code on sportsYou for the particular region.

Region 1

Director: Toby Tucker, New Home ISD

Major Areas: Amarillo and Lubbock

Overview: Traditionally meet monthly between August and April, with an assortment of meetings both live and (due to the vastness of this region) virtual.

Region 2

Director: Jim Garfield, Abilene ISD

Major Areas: Abilene, Midland/Odessa and Wichita Falls

Overview: Often combine Region Meetings with Region 1. See above for frequency.

Region 3

Director: Jennifer Frazier, McKinney ISD

Major Areas: DFW and East Texas

Overview: Monthly between September and May.

Region 4

Director: David Cervantes, El Paso ISD

Major Areas: Greater El Paso area

Overview: Monthly between August and May.

Region 5

Director: Mike Bass-Alvin ISD

Major Areas: Greater Houston area

Overview: Monthly between August and May.

Region 6

Director: Jason Dean, Georgetown ISD

Major Areas: Greater Austin area, Waco, Bryan-College Station

Overview: Monthly between August and May.

Region 7

Director: Rob Davies, Harlingen ISD

Major Areas: Rio Grande Valley

Overview: Monthly between August and May.

Region 8

Director: Jay Govan-Northside ISD

Major Areas: Greater San Antonio area, Hill Country

Overview: Monthly between September and May.

For sportsYou unique access codes to join your region, see page 87

2024 THSADA Partner Playbook 75

For more, go to:

76 2024 THSADA Partner Playbook TLS Global Group offers the most innovative non-surgical medical devices and equipment in the industry. With our extensive knowledge and product line, we can cater to your needs. We are known for offering the best quality technology. Civil/Sports Engineering City/County Permit Hydraulic Calculations Detention Design Commercial Development Athletic Assessments Cost Estimate Field & Sport Complex Design
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2024 THSADA Partner Playbook 77 We offer solutions to make your job easier - giving you more time to make an impact. While we’re the best at equipping athletes, you’re the best at equipping lives... and that’s the real final score. Apparel • Uniforms • Equipment • Weight Room • Fundraising EVERY MINUTE WE SAVE YOU CAN BE SPENT CHANGING LIVES PROUD PARTNER OF CHRIS REYNOLDS // North/East TX // 469.363.7419 // RYAN FOLEY // South/Coastal/Central TX // 972.877.2425 // KEITH BOONE // West TX // 817.994.3837 // BSN Team Texas has over 100 local Sales Pros serving schools statewide.


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We exist to provide effective services that protect, restore, and maintain buildings and structures throughout Texas and the United States.

Since 1915, Western has stood by its dedication to quality craftsmanship. Today, with 30+ offices across the country we pride ourselves on being master craftsmen in building envelope repair, specializing in facades, concrete, roofing and waterproofing.

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2024 THSADA Partner Playbook 79
80 2024 THSADA Partner Playbook 614.981.5287 VISIT US AT THE NEXT CONFERENCE! Texas Championships Should Never Fade. We all know that winning titles in the state of Texas is no small feat. Let's honor the dedication of those student athletes, coaches & supportive communities who’ve rallied to reach the top by celebrating their achievements with a passion that shines forever.
2024 THSADA Partner Playbook 81 Simple Pricing & No Annual Fees Industry-Leading Security Personalized Customer Support Best-in-Class Content Creation Let Your Legacy Shine with Wall of Fame. SCAN HERE TO SCHEDULE A DEMO Wall of Fame is here to bring your school’s legacy to life. As the #1 touchscreen wall of fame provider in the nation, we transform school tributes to make it easier than ever to celebrate your championships, showcase your school’s history & honor your proudest moments forever.
CAMPUS Looking for more coverage on your high school athletic teams this season? VYPE can help! Sports Marketing for High Schools The VYPE Campus model is designed to create exclusive content for schools and teams. It’s a great way to showcase your athletic program and elevate your brand in Texas! Here’s how we do it: VYPE Media 713-969-7105 For more information on how VYPE can tell your story, please contact our team! Custom VYPE Magazine & Content VYPE Social Media Accounts Video Highlights & Documentaries Game Film Production Media Days & Game Photography Livestream Broadcasts Dedicated Team Sites on www Custom Sports Graphics
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WJHW’s ability to assess, understand, and unearth a client's true needs is the foundation of what we do. We are more than just designers and technicians - we are trusted and impartial problem solvers

Offering Consulting & Design Services for:


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WiFi & DAS

WJHW’s strength lies in our team’s ability to make the complicated world of technology design and operations understandable and approachable. Whether the need is an in-depth facility assessment, ground-up new design, or operations audit & support, our vast technical design skills and commitment to excellence make us the ideal partner to transform your ideas into reality Thoroughly.

2024 THSADA Partner Playbook 85
Dallas / Houston / San Antonio / Denver


A State Conference Partner of the THSADA, Vertical Raise is the premier online donation platform. We utilize email, text messaging and social media campaigns to exponentially increase the reach of your fundraiser. The foundation of our company’s success is built upon our best-in-class email deliverability, detailed tracking and the complete personalization of every page. Combining this proprietary system, with experienced representatives has made us the most effective sports team and performing arts group fundraising platform available. We look forward to the opportunity in helping elevate your program and you becoming part of the Vertical family. Rise up!

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86 2024 THSADA Partner Playbook
2024 THSADA Partner Playbook 87 @sportsyou Join for free! 5TD7-J3EA 6L6J-JJYE JV8S-9PVQ UKHH-MSF7 NU3P-X3H5 M5YC-69YN WLK6-7992 TSZZ-G5ZM Region 1 Region 3 Region 5 Region 7 Region 2 Region 4 Region 6 Region 8 PROUD PARTNER OF FREE + SCHOOL-SAFE SOLUTION FOR YOUR COACHES Find your unique access code below to join your THSADA Region.
88 2024 THSADA Partner Playbook ACE Sports * . . . . . . . . . . . . . . . . . . . . . 5 Adrenaline Fundraising 4 Aktivate 4 The Brokerage Store . . . . . . . . . . . . . . . 4 Balfour * . . . . . . . . . . . . . . . . . . . . . . . . 7 Biamp 6 BolandFX 8 Boostr Digital Displays . . . . . . . . . . . . . 10 Brock USA * . . . . . . . . . . . . . . . . . . . . . . 9 CoachComm 10 Cold Daddy 10 Concordia University-Irvine . . . . . . . . . . 8 Counsilman-Hunsaker 8 Covermaster 8 Covington * . . . . . . . . . . . . . . . . . . . . . 11 CrowdNoise * . . . . . . . . . . . . . . . . . . . . 12 Daktronics * 13 Danley Sounds Labs * 14 Dollamur . . . . . . . . . . . . . . . . . . . . . . . 10 DTN *. . . . . . . . . . . . . . . . . . . . . . . . . . 15 Dynamic Fitness & Strength 22 Eccker Sports Group * 17 Equalis Group . . . . . . . . . . . . . . . . . . . 16 Equitable Advisors * 18 Future Coaches of Texas 16 Game Court Services * 19 Game One * . . . . . . . . . . . . . . . . . . . . . 20 GameTime / CMC Neptune * 21 Gateway Fund Raising 22 GeoSport Lighting . . . . . . . . . . . . . . . . 22 Gilman Gear * . . . . . . . . . . . . . . . . . . . 23 Gipper * 25 G.O.A.T. Athletix 22 GroupFund . . . . . . . . . . . . . . . . . . . . . . 26 H2I Group . . . . . . . . . . . . . . . . . . . . . . 32 Hellas Construction * 27 Helmet Tracker 26 HomeTown Ticketing * . . . . . . . . . . . . . 28 Honest Game * 29 Huckabee * 30 Hudl * . . . . . . . . . . . . . . . . . . . . . . . . . 31 ImageMaker 4 U . . . . . . . . . . . . . . . . . 32 Johnson Commercial Fitness 32 Kwik Goal 32 LED Partners * . . . . . . . . . . . . . . . . . . . 33 LISCO Sports . . . . . . . . . . . . . . . . . . . . 40 List Industries * 34 LocknCharge 40 LPA Design Studios * . . . . . . . . . . . . . . 35 Mammoth * . . . . . . . . . . . . . . . . . . . . . 36 Matrix Fitness 39 Meca Sportswear 40 Metrasens * . . . . . . . . . . . . . . . . . . . . . 37 MTM Recognition 44 Musco * 41 Net Connection . . . . . . . . . . . . . . . . . . 40 NeuroTrainer . . . . . . . . . . . . . . . . . . . . 42 Nevco * 43 Nexxfield 42 Novus Clothing Co. . . . . . . . . . . . . . . . 44 OES Scoreboards . . . . . . . . . . . . . . . . . 44 Paragon Sports Constructors * 45 Pasadena Sporting Goods 44 P/ath Sports . . . . . . . . . . . . . . . . . . . . . 50 PBK Sports * . . . . . . . . . . . . . . . . . . . . 46 Perry Weather * 47 Pioneer Athletics * 48 Pixellot. . . . . . . . . . . . . . . . . . . . . . . . . 52 PLAE Vertical 50 PlayOn! Sports * 49 The Ponder Co. * . . . . . . . . . . . . . . . . . 11 Power Lift . . . . . . . . . . . . . . . . . . . . . . 50 Practice Plan 52 ProCom 50 ProMaxima * . . . . . . . . . . . . . . . . . . . . 51 ProtectED * . . . . . . . . . . . . . . . . . . . . . 53 QHF Sports 52 Rank One * 54 Red Dot Buildings . . . . . . . . . . . . . . . . 52 Refreps * 55 RFS Sports * 57 Richey Athletics 56 Rocket Alumni Solutions . . . . . . . . . . . 56 Rogers Athletic 56 Samson Equipment * 58 Schoolfundr * . . . . . . . . . . . . . . . . . . . . 59 ScoreVision * . . . . . . . . . . . . . . . . . . . . 60 Sideline Interactive 62 Sideline Power 62 Sign Champ . . . . . . . . . . . . . . . . . . . . . 62 Snap! Mobile * . . . . . . . . . . . . . . . . . . . 61 Spectrum by Watchfire * 63 SPI Nets 72 Sportsbeams Sports Lighting . . . . . . . . 66 SportsEdge . . . . . . . . . . . . . . . . . . . . . 62 Sports Field Solutions 66 Sports Imports 66 SportsKey * . . . . . . . . . . . . . . . . . . . . . 64 SportsYou * 65, 87 SSR Jackets 72 Stantec * . . . . . . . . . . . . . . . . . . . . . . . 67 Sturdisteel . . . . . . . . . . . . . . . . . . . . . . 72 Symmetry Sports Construction * 68 Tarkett Sports * 70-71 TASB BuyBoard . . . . . . . . . . . . . . . . . . 74 Texas HS Football . . . . . . . . . . . . . . . . 74 Texas Sports & Civil Engineering 76 Therabody 76 360 Athletics . . . . . . . . . . . . . . . . . . . . 72 TinyMobileRobots 74 TLS Global 76 TR Facility Services . . . . . . . . . . . . . . . 76 Turf Tank . . . . . . . . . . . . . . . . . . . . . . . 79 UCS 79 Varsity Brands * 77 Varsity Made * . . . . . . . . . . . . . . . . . . . 78 Veo Technologies . . . . . . . . . . . . . . . . . 79 VitalSigns Wall of Fame * 80-81 VYPE Media * 82 Waterboy Graphics * . . . . . . . . . . . . . . 83 Western Specialty Contractors . . . . . . . 79 Whataburger * 84 WJHW * 85 Xara Soccer . . . . . . . . . . . . . . . . . . . . . 79 Vertical Raise 86 York Barbell 79 Zoche * . . . . . . . . . . . . . . . . . . . . . . . . 86 *Official Sponsor of the THSADA
Playbook Index of THSADA Partners

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