An heirloom-quality, side-by-side coach gun designed to transport you back to the rugged beauty of the American frontier. Whether displayed in a collection or put to use on the range, the Coachwhip is the perfect blend of tradition, craftsmanship and Western grit.
STOCK, CRAFTED FOR COMFORT AND STYLE
EXPOSED HAMMER AND DOUBLE TRIGGERS
BREAK-OPEN ACTION WITH TANG SAFETY
BEAUTIFUL CASE-HARDENED FRAME WITH UNIQUE COLORING
SIDE-BY-SIDE 12-GAUGE WITH 18” BARRELS
WALNUT
Heavy Duty Engine Coolant Leak Repair
Free Rein Coffee and Stetson’s Commitment to Veterans and the American Spirit
In a world of fast-moving trends, fleeting fame, and disposable products, few brands hold onto the legacy of rugged authenticity quite like Free Rein Coffee and Stetson. These two iconic names have come together to celebrate something greater than coffee or cowboy hats: a deep-rooted dedication to the spirit of service. With a shared mission to honor and support those who serve their country, Free Rein Coffee and Stetson are forging a unique partnership that goes beyond business—straight to the heart of American pride.
Trailblazer: A Coffee for Those Who Forge Their Own Path
Free Rein and Stetson came together to create something more than just a product. They wanted to capture the essence of the untamed spirit of the west. The result is Trailblazer, a coffee blend crafted to honor those who dare to forge their own path. Available in both ground beans and single-serve K-cups, Trailblazer is smooth, balanced, and slightly sweet—perfect for a morning on the ranch or the first cup after a long night on call.
Trailblazer isn’t just a nod to the classic cowboy coffee of the West; it’s also a tribute to veterans and active military members who embody the trailblazer spirit. With every bag of Trailblazer purchased, Free Rein donates a cup of coffee to a veteran or first responder, ensuring that every sip makes a difference. Both Free Rein and Stetson go beyond product sales in their commitment to those who serve. Free Rein supports multiple nonprofit organizations dedicated to veterans and military families, including the Special Operations Warrior Foundation, Wounded Warrior Project, and Tunnels2Towers.
Honoring the Cowboy Spirit in All of Us
Whether you’re wearing a Stetson hat or sipping on a cup of Free Rein coffee, there’s a sense of pride that comes with supporting brands that truly care. These products aren’t just accessories or morning routines; they’re symbols of the values that define us as Americans: grit, generosity, and respect for those who keep us safe.
As December draws near and Modern Cowboy readers start preparing for the season ahead, the partnership between Free Rein Coffee and Stetson serves as a reminder of what it means to honor those who dedicate their lives to service. Through the Stetson x Free Rein Cowboy Coffee Kits, the Buy a Bag, Give a Cup program, and their ongoing charitable contributions, these brands are giving back to those who give us their all.
The limited edition Stetson x Free Rein Cowboy Coffee Kits are available in both grounds or keurig cups, and include two beautifully crafted ceramic mugs in a premium gift box set for $70.
Stop by the Free Rein and Stetson booths at NFR this December!
WELCOME TO THE ULTIMATE MODERN COWBOY TRAVEL EXPERIENCE
The spirit of the American West is more than just history—it’s a way of life. From rugged landscapes and historic towns to working ranches and cowboy culture, the West continues to captivate travelers seeking adventure, authenticity, and a deeper connection to its untamed beauty. That’s why we created this magazine—to bring the very best of Western travel, experiences, and destinations straight to you. Whether you’re dreaming of saddling up at a dude ranch, stepping back in time at a living history museum, or relaxing at a luxury cowboy-inspired hotel, we’ve got you covered. Our mission is to showcase the most unforgettable Western getaways—from the remote, wide-open spaces of Montana and Wyoming to the historic towns and ranchlands of Texas, Arizona, and beyond.
Dude Ranch Vacations
Ever wondered what it’s like to live the cowboy life—even for just a few days? We’ll spotlight some of the best dude ranches across the country, from authentic, working cattle ranches to high-end resorts that offer horseback riding, cattle drives, fly fishing, and five-star accommodations. Whether you want to unplug and reconnect with nature or experience the thrill of herding cattle under an open sky, our dude ranch reviews will help you find the perfect Western escape.
Cowboy Hotels & Lodges
Not all cowboy adventures require dust on your boots. We’ll explore luxury Western stays, from boutique cowboy-themed hotels to historic lodges and rustic cabins nestled in the heart of the West. Think of handcrafted log furniture, roaring fireplaces, and wide-open views of the prairie or mountains. Whether you’re looking for a cozy retreat or a stylish Western-inspired getaway, we’ll bring you the best places to stay where cowboy charm meets modern comfort.
Western Museums
History buffs, this one’s for you. We’ll take you inside the most iconic Western museums, where you can immerse yourself in the stories of pioneers, outlaws, cowboys, and Native American cultures. From the Buffalo Bill Center of the West in Wyoming to the National Cowboy & Western Heritage Museum in Oklahoma, these destinations preserve the spirit of the frontier. We’ll also highlight ghost towns, historic forts, and legendary saloons— where history isn’t just told, it’s felt.
Whether you’re a lifelong cowboy at heart or simply seeking an escape from the ordinary, our magazine is your guide to experiencing the magic of the West. With expert travel tips, insider recommendations, and stories from the trail, we’ll help you plan your next Western adventure—one unforgettable destination at a time. So dust off your boots, pack your bags, and join us as we explore the best of the cowboy lifestyle, past and present. The West is calling—are you ready to answer?
Relax In Style
3 Guest Ranches to Check Out for Your Next Western Vacation
BY FISHER EASLEYSMITH
In search of a unique vacation? Look no further than a guest ranch. Offering breathtaking views of rugged landscapes paired with luxurious amenities, these ranches provide a family-friendly environment filled with activities for all ages. Experience the perfect blend of adventure and comfort that only a guest ranch can deliver.
Rancho de los Caballeros
For over 75 years, Rancho de los Caballeros has provided a luxury Southwest experience for guests in the Arizona desert. This allinclusive guest ranch offers visitors the chance to experience a luxurious ranch lifestyle. Spanning over 18,000 acres, there is plenty to do and explore!
ADVENTURES
Have you ever wondered what it’s like to be a roper or a barrel racer? Rancho de los Caballeros offers the chance to learn in a relaxed and safe environment. They provide lessons for all ages to become comfortable working with one of their roughly 80 horses on the property. You can enjoy trail rides, and corral rides, or even learn to run the cloverleaf pattern like famous barrel racers. You can also practice your roping skills or learn something new with their team penning competition.
Everyone will find something to do with a championship golf course, tennis and pickleball courts, trap and skeet shooting, archery, and many other activities available. If you are looking for a structured schedule, Rancho de los Caballeros offers daily activity guides for all guests to enjoy. Here, everyone can stay busy or relax from sunup to sundown.
If you’re aiming to relax, why not treat yourself at the spa? You can enjoy a rejuvenating facial, a soothing massage, and so much more!
LODGING
Nestled at the intersection of comfort and luxury, the Santa Fe-style private casitas at Rancho de los Caballeros offer an inviting retreat. Ideal for groups or small families, the Maricopa suites provide spacious living rooms and private patios, ensuring ample space for relaxation. Alternatively, the Hermosa rooms come with connecting options for added convenience. Both casita types provide flexibility in bedding arrangements, allowing for twin beds to accommodate varying guest needs.
Couples and groups of friends looking for a getaway may find the Ranch Rooms or Bradshaw Mountain Rooms to be ideal accommodations. The Ranch Rooms are equipped with jetted tubs, providing a relaxing retreat, while the Bradshaw Mountain Rooms present stunning views of the Wickenburg mountains. Larger groups should consider the Sunset Rooms, which allow for the booking of an entire block of adjacent rooms, ensuring convenience and togetherness during your stay.
WHAT TO EXPECT
Rancho de los Caballeros, located in Wickenburg, Arizona, showcases sprawling acres that offer a unique and vibrant backdrop for unforgettable memories. This guest ranch exemplifies the perfect blend of tradition and luxury. Visitors can immerse themselves in the unmatched beauty of the Sonoran Desert mountains, which provides stunning vistas year-round, regardless of the season.
If you want to ensure everyone has a blast, check out Rancho de los Caballeros’s Kids Club. The daily interactive club offers child programs for children 5 to 12. The action-packed schedule allows children to learn traditional ranch duties while making lifelong friends. Kids can learn how to ride horses, rope, go on hikes, play games and do some arts and crafts. Babysitters are also available for children under 5. After a long day of fun, refuel at the delicious dining options available on the property. The Main Dining Room offers guests the chance to enjoy an upscale ranch-style menu and decor. If you’re looking for a fine dining experience for date night, 19 at Rancho de los Caballeros is the perfect spot. Located inside the golf club, 19 features a fun menu, refreshing cocktails, an incredible view, and a 2,000-bottle wine cellar. Those seeking a more unique dining experience should check out the desert cookouts. These weekend-only events present a fantastic opportunity to dine like a cowboy under the stars.
HISTORY
Rancho de los Caballeros was established in 1948 by three families: Dallas Gant, Sr., C.L. Maguire, and Belford Howard. Over the past 70 years, these families have instilled a deep-rooted tradition within the Sun C brand. This commitment to tradition persists even after the ownership transition to a new set of families in 2021.
The new owners have committed to upholding the legacy of the Sun C brand and the esteemed traditions of Rancho de los Caballeros. Through this pledge, new ownership has upgraded the facilities over the past year and is in the midst of further renovations and expansion set to debut in late 2025 to ensure their guests’ comfort.
Learn more about booking a stay with the Rancho de los Caballeros at ranchodeloscaballeros.com or call (928) 684-5484.
C Lazy U
Since 1919, C Lazy U has been providing eager guests the opportunity to relax and learn more about the West in the Rocky Mountains. This all-inclusive, yearround guest ranch offers stunning views, friendly staff, and activities for children and adults to enjoy.
ADVENTURES
C Lazy U offers stunning views and a catalog of activities that ensure everyone will have fun, too! These include fly fishing, archery, trap shooting, a ropes course, a zipline, and the daily jingle. Plus, there is so much more unique to every season!
With over 8,500 acres to explore while hiking, mountain biking, on guided ranger tours, or on horseback, you can take in the views any way you like. Horses play a prominent role at C Lazy U, and with 200 horses on the property, you are sure to find your right fit.
If you want a more relaxed experience, check out The Lazy You Spa and the adults-only Lazy You Hideaway. From massages to facials and copper tub soaks that overlook the mountains, you will undoubtedly leave feeling refreshed.
LODGING
No matter the size of your group, you will find a cabin that fits your needs. For example, if you are a small family or a group of friends, consider checking out any one of the historic cabins. Each has two to four bedrooms, and some have features like a stone fireplace and jetted tub.
If you are a couple looking for a getaway, the Aspen cabin offers the perfect escape. The cozy stand-alone cabin, located near the main lodge, provides an intimate experience with a private deck and a romantic fireplace.
If you want to book a cabin for a large group or a special occasion, the Midnight Trail Lodge or Ranch House may be the perfect fit. While each showcases different things, the Midnight Trail Lodge and the Ranch House allow you to house everyone in one area. The Midnight Trail Lodge is a private rental villa with four bedrooms, 3.5 bathrooms, and a full two-car garage. Midnight Trail Lodge has additional luxuries like a kitchen, bar, and private hot tub. The Ranch House offers three separate units in one central area, ideal for large groups or reunions. The Ranch House’s proximity to the Lodge and Patio House make it extremely popular!
WHAT TO EXPECT
Once you set foot at C Lazy U, you will be greeted by the refreshing Colorado mountain air and stunning landscapes. The ranch highlights the rich history of the West and the rugged elegance of the Western way of life.
However, no trip is complete without an outstanding dining experience. C Lazy U brings an elevated twist to a guest ranch’s traditional Western dining experience by providing
exceptional chef-curated meals. The food is seasonal and farm-inspired and can be paired with any world-class wine by the inhouse Sommelier.
In addition to the fantastic list of activities, C Lazy U offers a tailored children’s program. In the summer, kids and teens ages 3-17 can enjoy activities that will keep them busy all day! Kids can expect to spend time fishing, in the pool, playing lawn games, out on a horse or donkey, and making lifelong friends, all while being supervised by experienced counselors. Parents can expect to be child-free while maximizing time with them in the evenings, ensuring everyone has a fun and relaxing stay.
HISTORY
Family is at the heart of C Lazy U. This historic ranch has remained family-owned and operated for 106 years. Once known as F Slash Ranch, C Lazy U has been operating since 1917, but it wasn’t until 1925 that the owners, Jack and Gertrude Smillie, began developing it into a working guest ranch. In 1945, the Smillies sold it to another family to continue the ranch’s long legacy of family ownership. In 1946, Dick and Katie Schoenberger purchased the ranch and changed the name to the C Lazy U Ranch after the shape of Willow Creek, which runs through the ranch.
Each family in C Lazy U’s lengthy history works to uphold the ranch’s legacy while providing new spaces, programs, and life to the ranch. Current owners, Don Bailey, Leslie Stanford, Adrienne, and Dean Singleton, have pushed to maintain and preserve the land while providing a superior experience for guests, members, and wildlife.
Unfortunately, shortly after celebrating the ranch’s centennial in 2020, the East Troublesome Fire broke out, claiming five historic buildings. However, the community came together to help C Lazy U and the team members who lost their homes due to the fire. Though the ranch was closed for six months, C Lazy U owners ensured every team member was cared for. Since the fire, C Lazy U has worked with the Northern Colorado Water Conservancy District, One Canopy and Ecoculture, and Land Life to plant trees, prevent soil erosion, and create a barrier for downed trees to keep C Lazy U, Colorado’s premier guest ranch.
Learn more about booking a stay with the C Lazy U at clazyu.com or by calling (970) 887-3344.
Rancho Las Cascadas
Are you looking to escape the cold for a nice, warm vacation? Rancho Las Cascadas, nestled in the Mexican highlands, might be your ideal guest ranch. It provides unique charm, personalized service, and scenic views.
ACTIVITIES
Rancho Las Cascadas centers around horses, with over 30 guided trails available. The options are endless for any kind of ride you may want, from all-day rides to short jaunts. Everyone will experience the beauty of equestrian life with an experienced team of wranglers and well-trained horses. Other nature activities include mountain biking and hiking the beautiful trails with the opportunity to see some stunning waterfalls on the property.
The unique location of Rancho Las Cascadas offers guests the opportunity to take excursions to historical sites such as Teotihuacán, Tepotzotlán, or Villa De Carbon. Excursions provide guests the opportunity to take part in the local culture or view ancient wonders like the ancient Mayan city of Teotihuacán. Whether you learn something new or come home with a new pair of boots, you will not forget your time on these excursions.
If staying close to the resort is something you’re looking for, you may enjoy partaking in her mixology or cooking classes, where you can learn more about Mexican cuisine and new recipes to take home. You could also spend some time in the sauna, infinity pool, hot tub or getting pampered in the spa.
LODGING
After a long day of fun, settle into one of the beautiful Spanish-style houses with sprawling cactus gardens and lovely patios. Every room is uniquely designed with beautiful tiles and vibrant colors. Rancho Las Cascadas offers single rooms for couples or people traveling in it together with a friend. They also offer deluxe rooms for families or a group of friends.
Or, if you’re interested in an individual private bungalow, two beautiful casitas overlook the cactus gardens, with the bonus of a private terrace. Located near the main house, you can experience privacy without a long walk to breakfast.
WHAT TO EXPECT
Horses are the focal point of Rancho Las Cascadas. Horseback rides offer guests the opportunity to explore the sprawling vistas. Imagine going for a long trail ride, returning to a world-class meal featuring Mexican cuisine, and ending the night soaking in the hot tub under a starry sky.
During certain times of the year, guests may have the opportunity to see the Monarch migration. The butterflies, which make their way through the Mexican countryside, color the scenery in beautiful orange as they make their way to the US and Canada. In the Fall, guests can experience all-day rides surrounded by wildflowers as far as the eye can see.
If you would rather experience Mexico’s rich culture, check out Rancho Las Cascadas’s Day of the Dead celebration, which takes place in November. During this celebration, families honor their loved ones who have passed away by creating ofrendas or altars. These ofrendas are decorated with marigolds, candles, pictures of loved ones, and other offerings.
HISTORY
Rancho Las Cascadas was started by one woman with the dream of owning a ranch where she could spend her days riding horses. Owner Uschi Wiprachtiger Schreyer found her oasis in the quiet hills of central Mexico in 2003.
However, after a visit to a nearby town of San Miguel de Allende, she developed the idea of sharing her passion with guests. She then opened Rancho Las Cascadas as a guest ranch in 2004. Since she has gradually expanded the property to the resort it is today. Uschi believes that there is “no limit to what you could do and no age barrier to when to start it”
Learn more about booking a stay with the Rancho Las Cascadas at rancholascascadas.com or by calling +52 (55) 1070-2080.
GO BACK IN TIME WITH THESE 3 Classic Western Towns
BY KRYSTA PAFFRATH
The American West is steeped in history, myth, and lore, with certain towns serving as the epicenters of frontier life. Dodge City, Tombstone, and Deadwood are three of the most legendary Western towns, each playing a pivotal role in shaping the cultural narrative of the Old West. These towns were hubs of adventure, lawlessness, and economic opportunity. Let’s take a closer look at the historical significance of each.
Dodge City, Kansas
The Cowboy Capital
Dodge City earned its reputation as one of the most notorious towns in the West during the late 19th century. Founded in 1872, the town quickly became a critical stop along the Santa Fe Trail and later a major cattle-shipping hub with the arrival of the railroad. It was during the heyday of the cattle drives that Dodge City earned its moniker, the “Queen of the Cowtowns.”
Cowboys driving cattle from Texas to Kansas often stopped in Dodge City to rest, resupply, and enjoy its saloons, gambling halls, and brothels. This influx of rowdy cowhands and opportunistic entrepreneurs gave the town its reputation for lawlessness. Gunfights were common, and legendary lawmen such as Wyatt Earp and Bat Masterson were hired to bring order to the chaos. Today, Dodge City is celebrated as a symbol of the Wild West, with its Boot Hill Museum preserving the town’s legacy. The museum’s reenactments and exhibits give visitors a glimpse into the lives of cowboys, settlers, and lawmen who once roamed its streets.
The Legacy of the West
Tombstone, Arizona
The Town Too Tough to Die
Founded in 1877, Tombstone owes its rise to the discovery of silver. The town grew rapidly, attracting prospectors, gamblers, and businessmen. By 1881, Tombstone was one of the richest mining towns in the Southwest, with a population of over 7,000.
Tombstone is perhaps best known for the infamous Gunfight at the O.K. Corral, which took place on October 26, 1881. This deadly 30-second shootout between the Earp brothers, Doc Holliday, and the Clanton-McLaury gang epitomized the volatile mix of ambition and violence that characterized many frontier towns. The gunfight cemented Tombstone’s place in Western lore and made legends of Wyatt Earp and Doc Holliday.
Despite fires, floods, and the eventual decline of silver mining, Tombstone earned its nickname, “The Town Too Tough to Die.” Today, visitors can explore the historic Allen Street, visit the O.K. Corral, and pay their respects at Boothill Graveyard, where many notable figures of Tombstone’s past are buried.
Deadwood, South Dakota A Gold Rush Boomtown
Nestled in the Black Hills of South Dakota, Deadwood emerged as a gold rush boomtown in 1876. Prospectors flocked to the area after gold was discovered in nearby streams, transforming the remote settlement into a bustling town almost overnight.
Deadwood’s gold rush brought with it a colorful cast of characters, including Wild Bill Hickok, Calamity Jane, and Seth Bullock. Wild Bill Hickok met his untimely end in Deadwood, famously shot while playing poker with his back to the door. The hand he held—aces and eights—became known as the “dead man’s hand.”
Like other frontier towns, Deadwood grappled with lawlessness and vice, with saloons, gambling halls, and brothels dominating the landscape. However, its history is also marked by the resilience of its residents, who rebuilt after a devastating fire in 1879.
Today, Deadwood is a National Historic Landmark District, offering visitors a chance to explore its rich history through museums, restored buildings, and reenactments.
DODGE CITY, TOMBSTONE, AND DEADWOOD ARE MORE THAN JUST TOWNS; THEY ARE SYMBOLS of the grit, ambition, and adventure that defined the American frontier. Their stories remind us of a time when
land of opportunity and danger, where legends
DODGE CITY, KANSAS—KEEPING
THE LEGACY OF THE COWBOY ALIVE SINCE 1872
Experience heart-pounding rodeo action at the award-winning, annual PRCA Rodeo, then relive the Wild West at Boot Hill Museum with over 80,000 artifacts on display. During the summer catch daily gunfights and the world-famous Variety Show.
Get a taste of the authentic West with premium local beef featured at many of our local pubs and steakhouses. Then, wash it down with handcrafted spirits from Boot Hill Distillery or fresh-brewed beer at Dodge City Brewing.
7 Cowboy Hotels to Add to Your Bucketlist
BY KRYSTA PAFFRATH
Whether you’re looking for a rugged retreat or a luxury western getaway, these cowboy-inspired hotels bring the spirit of the frontier to life. From historic lodges to modern western chic, here are seven top cowboy hotels where you can hang your hat and stay awhile.
Urban Cowboy
Nashville, TN & Denver, CO
Urban Cowboy redefines cowboy cool with a mix of rustic charm and eclectic design. With locations in both Nashville and Denver, this boutique hotel blends modern luxury with classic Western aesthetics—think clawfoot tubs, rich woodwork, and an artsy saloon vibe. It’s perfect for those who love the cowboy lifestyle but want a stylish, urban twist.
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Bowie House Fort Worth, TX
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Located in the heart of Fort Worth, Bowie House is a high-end western retreat under the Auberge Resorts Collection. This sophisticated hotel pays homage to Texas heritage with leather accents, equestrian influences, and luxurious hospitality. It’s the ideal place for travelers looking to experience cowboy culture with a touch of elegance.
Cowboy Motel Amarillo, TX
A roadside gem along historic Route 66, The Cowboy Motel is an authentic, no-frills cowboy stop. Featuring vintage neon signage and a down-home feel, it’s the perfect base for exploring Texas Panhandle ranching country. If you’re hitting the open road and want to experience the cowboy lifestyle on a budget, this spot is for you.
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Dunton Hot Springs
Dolores, CO
Tucked away in the Colorado Rockies, Dunton Hot Springs is a meticulously restored ghost town turned luxury resort. The hand-hewn log cabins, mineral hot springs, and breathtaking mountain backdrop make this an unforgettable cowboy escape. Whether you’re horseback riding or soaking in the springs, this retreat offers a rugged yet refined Western
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The Western Ouray, CO
The Western is a historic yet modernized hotel in Ouray, Colorado, known for its blend of classic Western character and contemporary comforts. Originally built in 1891, it has been thoughtfully restored to maintain its cowboy roots while providing an upscale lodging experience. Surrounded by the stunning San Juan Mountains, it’s a prime destination for outdoor adventurers
The Virginian Lodge
Jackson Hole, WY
An iconic stay in the heart of Jackson Hole, The Virginian Lodge embraces cowboy heritage with cozy cabins, an on-site saloon, and easy access to Yellowstone and Grand Teton National Park. This Outbound Hotels property combines adventure with Western hospitality, making it a favorite for both road trippers and outdoor lovers.
Pioneertown Motel
Pioneertown, CA
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ORIGINALLY BUILT AS lodging for Hollywood’s western film stars, Pioneertown Motel offers a unique blend of history and charm. Nestled in the high desert of California, this rustic retreat captures the essence of the Old West with minimalistic yet stylish accommodations. With Joshua Tree National Park nearby and the famed Pappy & Harriet’s bar just steps away, it’s the perfect spot for those looking to experience cowboy life with a rock ‘n’ roll edge.
From high-end ranch retreats to historic roadside motels, these cowboyinspired hotels offer something for every traveler who wants to embrace the western lifestyle. Whether you’re looking for luxury, adventure, or nostalgia, these seven destinations prove that cowboy culture is alive and well—one stay at a time.
5 Western Museums That Are a Must Visit
BY KRYSTA PAFFRATH
The American West is rich with history, legends, and cowboy culture, and there’s no better way to experience it than by visiting museums dedicated to preserving its legacy. Whether you’re drawn to the art of the frontier, the grit of ranching life, or the legends of figures like Buffalo Bill, these five Western museums offer immersive experiences that transport visitors back in time.
1 National Ranching Heritage Center
Lubbock, TX
This museum is dedicated to preserving the history of ranching, featuring 50 authentic ranch structures, including old barns, windmills, and homesteads from the 18th and 19th centuries. Visitors can walk through history while learning about the hard work, innovation, and perseverance of ranchers who shaped the American West. The annual Ranch Day festival brings history to life with demonstrations of branding, chuckwagon cooking, and cowboy storytelling.
Current Exhibitions
The Big Ranch Era: Three Family Legacies
October 2023 – August 2026
After the American Civil War, several factors came together to spur a tremendous expansion in ranching activity. Existing ranches expanded their land holdings and new ranches appeared thanks to an influx of investment capital from both domestic and international investors. From the 1870s through the 1890s tens of millions of acres of land in Texas became fenced ranch land belonging to a wide range of ranching operations.
During this time several ranches amassed enough land individually to rival the size of many of the largest cities in the world. Some of these ranches were family businesses that were passed from one generation to another. This exhibit highlights three ranches that recently passed from family ownership to new hands: Waggoner Ranch, Swenson Ranches, and the Four Sixes Ranch.
Explore these legendary ranches through photographs, stories, and artifacts in the main gallery.
From Cow Trails to Highways: The Evolution of Transportation Out West
September 2024 – September 2027
Discover the History of Transportation on the Ranch. Get ready for an exciting journey through time! Learn how cowboys used cattle trails to move their animals and supplies. These trails helped build the roads we drive on today.
What You’ll See:
Cattle Trails: See how millions of cows walked along these special paths.
The Blueprint for Texas Highways: Learn how cows’ footsteps made the ground strong for building roads.
Cow Towns: Discover the towns that grew near cattle trails.
Horses and Tools: See the tools cowboys used to care for their horses, which were very important for ranching.
Oil & Ranching
March 4, 2022 – September 4, 2025
The Museum of Western Art
Kerrville, TX
Unlike other museums that blend history with arti facts, this museum focuses exclusively on Western art, showcasing works that depict cowboys, Native Americans, ranching, and frontier life. The building itself, styled like an old hacienda, sets the tone for an immersive artistic experience. With its rotating exhibits and bronze sculptures, it’s a must-visit for art lovers and anyone wanting to see the West through the eyes of its most talented painters and sculptors.
Current Exhibitions
42nd Annual Roundup Exhibition & Sale | April 25, 2025 - June 7, 2025
Opening weekend festivities include an awards dinner on April 25 and a box draw sale of over 150 pieces of original Western Art on April 26th.
Wildlife Icons of the American West | July 19, 2025 - August 30, 2025
Photos by wildlife photographer Rachel Spencer
• Located in the “Thelma Kieckhefer” Gallery
Rachel Spencer is a wildlife photographer who specializes in capturing the beauty of wildlife through an artistic lens. This exhibition “Wildlife Icons of the American West” captures the beauty, power, and grace of the “iconic” animals of the American West. Her work celebrates the wonders of our planet’s wildlife one frame at a time. - From the Museum of Western Art Website
• Opening night reception: July 19, 2025, 5:30 p.m. - 7:30 p.m.
All photo credit to The Museum of Western Art.
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Buffalo Bill Center of the West
Cody, WY
Located in the town named after Buffalo Bill Cody, this massive museum complex houses five museums in one, covering everything from Plains In dian culture to firearms, natural history, and Western art. The Buffalo Bill Museum dives deep into the life of the showman and scout, while the Whitney Western Art Museum features works by Frederic Remington and Charles Russell. This is a mustsee for history buffs and lovers of Western storytelling.
Current Exhibitions
Fire on the Mountain: Photographs of Wildland
Firefighting by Kyle Miller
Available October 26, 2024 - July 27, 2025 and located in the John Bunker Sands Photography Gallery
Imagine intense flames, dramatic skies, firefighters at work, aircraft dropping fire retardant, ember trails, and a “fire whirl” ascending. This is everything you can expect when viewing the photos by Kyle Miller, that make up a new special exhibition at the Buffalo Bill Center of the West that shares dramatic images of wildland firefighting taken by a hotshot firefighter in the thick of the action.
Guns of Buffalo Bill’s Wild West Performers and Other Cowboy Acts
If you love this exhibition, then you will love its companion exhibit, Advertising the Frontier Myth: Poster Art of Buffalo Bill’s Wild West, which features posters from the Jack Rennert Collection, acquired through the generosity of the Hal R. and Naoma J. Tate Foundation, as well as works from the Center of the West’s own unrivaled holdings.
All photo credit to the Buffalo Bill Center of the West.
National Cowboy & Western Heritage Museum
Oklahoma City, OK
This museum is the ultimate tribute to cowboy culture, Native American heritage, and Western art. With exhibits featuring firearms, rodeo history, and an authentic replica of a frontier town, it’s an essential stop for anyone fascinated by the West. You can get a little bit of everything while visiting the Hall of Great Westerners and Hall of Great Western Performers honor legendary cowboys, artists, and film stars.
Current
Exhibitions
Prix de West Invitational Art Exhibition
This prestigious invitational art exhibit features Western paintings and sculptures by some of the finest contemporary artists in the nation. Works range from historical pieces that reflect the early days of the West, to more contemporary and impressionistic works of art. Landscapes, wildlife, and illustrative scenes are always highlighted in the exhibition.
• Presented by Eskridge Lexus
• Art Sale June 20 - 21, 2025
• On Exhibit June 6 - August 3, 2025 Cowboy Boots: From Roundups to Runways
On display through May 4, 2025, and presented by Lucchese Bootmaker—explores the rich history and cultural significance of cowboy boots. This exhibit traces their evolution from 19th-century riding boots, influenced by
European and Civil War cavalry styles, to the game-changing designs of Hyer and Justin in the 1870s that shaped today’s iconic look.
Visitors will discover how cowboy boots played a key role in the American West, gained popularity through entertainment and mass production, and evolved into a fashion statement embraced by rodeo stars, musicians, and actors. Showcasing boots from historical figures to modern icons, the exhibition highlights their lasting appeal as both practical gear and a symbol of personal expression. Whether drawn by history, style, or curiosity, guests will see why cowboy boots remain a timeless classic nearly 160 years after their debut.
All photo credit to the National Cowboy & Western Heritage Museum.
Each of these museums offers a unique perspective on the cowboy way of life, from Western art and frontier towns to ranching traditions and legendary figures. Whether you’re a history lover, an art enthusiast, or simply someone who appreciates the spirit of the Old West, these museums provide unforgettable experiences that celebrate America’s cowboy heritage.
Old Cowtown Museum
Wichita, KS
STEP INTO A LIVING history museum where the 1870s come alive! This open-air museum features 60 historic buildings, authentic reenactors, and interactive experiences that let visitors see how cowboys, blacksmiths, and merchants lived in a frontier town. With staged gunfights, wagon rides, and saloon-style entertainment, it’s one of the best places to experience the Old West as if you were really there.
The Old Cowtown Museum reflects what life would have been like on the frontier in the late 1860s and 1870s. Included on the property are over 54 historic structures and recreated buildings located along the banks of the Arkansas River that are open to visitors all year long.
In addition to the structures themselves, once you step inside, you realize time has been frozen with the inclusion of their period furnishings, clothing and domestic textiles, tools and machinery, farming equipment, and rolling stock. A separate study collection and reproductions are used by costumed history interpreters to bring this historical period to life.
AllphotocredittoOldCowtown Museum.
What to Pack for a Dude Ranch Vacation
BY KRYSTA PAFFRATH
DURABLE CLOTHING
THE HEART OF ANY DUDE RANCH experience is spending time outdoors, so your wardrobe should be up to the challenge. Think practical, comfortable, and durable, and don’t be afraid to dawn a Canadian tuxedo.
JEANS: A couple of sturdy pairs are a must. Look for jeans designed for riding or outdoor wear to avoid discomfort in the saddle. We love the Dillon’s from Kimes Ranch Jeans. They hold up really well and are great for any outdoor excursions.
LONG-SLEEVE SHIRTS: Lightweight, breathable long-sleeve shirts will protect you from the sun and brush while keeping you cool. Shirts like the Ely Cattleman Long Sleeve Western Snap Shirt are perfect and you can even put a moisture-wicking shirt underneath for an extra later.
RAIN GEAR: Weather can be unpredictable, especially if you are planning a dude ranch vacation in the mountains so a lightweight rain poncho is essential.
OUTERWEAR: Jackets like the Legend Denim Jacket from Schaefer Outfitters make the perfect outer layer that can keep you warm and dry regardless of the spring weather. If you want something a little lighter but still warm, you could opt for a vest like the Silo Vest from Ag Gear for a lightweight option.
OUTDOOR FOOTWEAR
YOUR FOOTWEAR CAN MAKE OR break your dude ranch experience, and no one wants to be limping around with blisters, so choose wisely. While you could bring multiple pairs of shoes, you’re typically tight on packing space, so we recommend trying to find a great multi-purpose boot that you can do everything in. One company that does a great job of putting those things together is Twisted X. Specifically their workwear line is great for these outdoor adventures as well so make sure to check out their Twisted X Men’s Lite Waterproof Work Shoes or something similar.
HATS & ACCESSORIES
PROTECTING YOURSELF FROM THE elements is crucial, and the right accessories will help you do just that.
COWBOY HAT OR WIDE-BRIM HAT: cowboy hat not only completes the look but also shields your face and neck from the sun. We don’t recommend getting anything too fancy because the chances are high that it will get dusty and dirty out on the trails so find something that looks great, but is also functional.
BANDANA OR NECK GAITER: A versatile accessory to keep dust at bay during rides or to wipe sweat on a hot day.
SUNGLASSES: A good pair of polarized sunglasses will protect your eyes from the intense sun glare.
ACTIVE GEAR
DUDE RANCHES OFTEN OFFER MORE THAN just horseback riding, so be prepared for various activities:
SWIMSUIT: Many ranches have pools or hot tubs, and some offer opportunities for river rafting or fishing.
ATHLETIC WEAR: For yoga sessions, hiking, or other active pursuits, pack moisture-wicking athletic gear.
BACKPACK OR DAYPACK: A small bag is handy for carrying essentials like water, sunscreen, and snacks
PERSONAL ITEMS
STAYING COMFORTABLE AND WELLprepared goes beyond clothing:
SUNSCREEN AND LIP BALM: High SPF is nonnegotiable for those long hours under the sun.
Insect Repellent: Keep pesky bugs at bay, especially during evenings.
HYDRATION GEAR: A reusable water bottle is essential to stay hydrated in the dry, rugged environment. Packing for your first dude ranch trip doesn’t have to be overwhelming. Focus on comfort, functionality, and a touch of Western style. With the right gear in tow, you’ll be ready to saddle up, hit the trails, and soak in the authentic ranch experience. So go ahead, pack those bags, and get ready to embrace the adventure of a lifetime—cowboy (or cowgirl) style!
Sackett
American-Made Gear That Embraces Tradition & Inspires Adventure Ranch
In the heart of the American frontier, where grit and tradition blend with modern adventure, there stands a name synonymous with resilience and craftsmanship—Sackett Ranch. More than just a brand, Sackett Ranch is a way of life, built for those who embrace the untamed beauty of the outdoors and the spirit of the West.
A Legacy Forged in American Soil
The name Sackett carries with it nearly 400 years of pioneering perseverance. Tracing back to Simon Sackett, one of America’s earliest settlers in 1630, the Sackett lineage has been defined by hard work, craftsmanship, and an insatiable thirst for adventure. From the rugged landscapes of the past to today’s modern frontier, Sackett Ranch continues this enduring legacy, outfitting today’s cowboys, ranchers, and modern-day explorers with gear designed to last a lifetime.
At Sackett Ranch, every product tells a story—crafted for hardworking hands and wild-hearted souls. Each piece embodies the values of durability, authenticity, and craftsmanship, with an unwavering commitment to Americanmade excellence. Their gear isn’t just about outfitting a lifestyle; it’s about carrying on a tradition.
Sackett Ranch Gear: Built to Endure
Sackett Ranch offers its Originals Collection, which is 100% made in America with everything from T-shirts crafted from cotton grown on U.S. soil to meticulously stitched and screen-printed designs that showcase their heritage. They strive to continually partner with artisans and brands who share their values, ensuring that each product stands as a tribute to the skill and resilience of American workers.
In addition to their Originals Collection, they also have Camping, EDC, Overlanding, Leather, and Canvas goods that are ethically sourced from around the world. Regardless of the product, they don’t believe in cutting corners and their gear is sourced and designed with the same rugged spirit as the land they cherish—products that last, supporting the hands that build, ride, and work the land every day. Whether you’re in the saddle, at
the rodeo, or exploring the great outdoors, Sackett Ranch gear is made to keep up with you every step of the way.
Commitment to Community and the Western Way of Life
At Sackett Ranch, they stand beside those who live by the values of hard work, perseverance, and adventure. Through rodeo sponsorships, they support the athletes who dedicate their lives to one of the toughest sports in the world. They also partner with events that celebrate Western traditions, ensuring that the next generation of riders, ranchers, and pioneers has a strong foundation to build upon.
In addition, Sackett Ranch takes immense pride in supporting the brave men and women who serve our country and communities by offering a dedicated discount program for first responders, and current and former military personnel, as a
small token of our gratitude for their sacrifice and service. This commitment is deeply rooted in Sackett’s own history of service.
D.B. Sackett (April 1822 – March 1885) was a career officer in the United States Army, serving as a colonel in the Union Army during the American Civil War before becoming the Inspector General of the U.S. Army. His leadership and dedication exemplify the values that continue to drive Sackett Ranch today.
Jon Sackett, a former firefighter and paramedic in the Chicagoland area, later became the CEO of Sackett Ranch. His firsthand experience in service instills a deep respect for those who put their lives on the line, and it continues to fuel their mission to support those who protect and serve.
But, their commitment extends beyond just gear. The Frontier Journal is their online platform that shares the stories of ranchers, farmers, rodeo athletes, and craftsmen who embody the American dream. Through
interviews, features, and educational content, they highlight those who keep the spirit of the West alive, inspiring and connecting a community that values tradition, craftsmanship, and hard work.
Sackett Ranch stands firm in its dedication—not to fleeting trends, but to the timeless spirit of America’s vast landscapes. They don’t wave the flag of sustainability for applause; their commitment is deeply rooted in a true love and appreciation for the land. It’s about waking up to the raw energy of the plains, respecting the resilience of the desert, standing tall beside grand mountains, finding peace in dense forests, and embracing the serenity of oceans and open skies.
This dedication drives everything from the products they offer to the brands they support. They prioritize craftsmanship that respects the land, ensuring that every step taken honors the legacy we all cherish. Because ultimately, every trail we ride, every
sunset we admire, and every piece of gear we use should be a testament to the America we hold near and dear to our hearts.
Become a Part of the Sackett Ranch Legacy
Sackett Ranch isn’t just about offering American-made and inspired products—it’s about building a community. A community that values adventure, resilience, and the enduring strength of American craftsmanship. We invite you to follow their journey, explore their collections, and become part of the Sackett Ranch story alongside us. Whether you’re on the ranch, the rodeo road, or carving your own path through the great outdoors, Sackett Ranch is here to ride with you. Welcome to Sackett Ranch—where quality and adventure go hand in hand. Learn more and start blazing your own trail with Sackett Ranch at... www.sackett-ranch.com.
Behind the Scenes with JOSH FROST
World Champion Bull Rider and a Cowboy With a Purpose
BY KRYSTA PAFFRATH
Born and raised in Randlett, Utah, Josh Frost grew up on his family’s ranch alongside his siblings, learning the value of hard work while tending to cattle and hay operations. Rodeo was in his blood, and with a last name like Frost, it was only natural that he would follow in the footsteps of the legends that came before him.
After high school, Josh attended Oklahoma Panhandle State University, where he earned a degree in Agricultural Education and, perhaps even more importantly, met the love of his life, Erika. Though he briefly worked as an Ag teacher, his passion for rodeo ultimately led him to chase his dreams full-time.
Today, Josh has built an impressive career, accumulating countless accolades in the sport. Yet, despite all the buckles and awards, he considers his greatest achievement to be marrying Erika. With a God-given talent, unwavering faith, and the support of his family, fans, and wife, Josh is on a mission to leave his own lasting legacy in the world of rodeo.
Now, let’s dive into our conversation with Josh Frost as he shares his journey, his inspirations, and what drives him to keep pushing forward in and out of the arena.
Can you expand on what your journey to professional rodeo looked like?
Josh: Well, my goal was always to be a professional rodeo cowboy, but before pursuing rodeo full-time, I knew I needed a backup plan—so I studied to become an ag teacher. I earned a rodeo scholarship, which allowed me to attend college for four years, where I got my degree in Ag Education. That was my plan B—something to fall back on once I was done riding bulls.
I started competing professionally in 2015 while I was still in college, with my main goal being to qualify for the NFR and chase that world title. But by the time I graduated in the spring of 2018, I still hadn’t quite made it. I was coming up short of making the NFR.
That fall, I got an opportunity to step in as a long-term substitute teacher. The position lasted three months, but during that time, I taught full-time as if the classes were my own. At the end of those three months, they offered me the job permanently. They told me, “Hey, you’re doing a great job—if you want this position, it’s yours.”
That was a big eye-opener for me. I had to take a step back and really think about what I wanted. I called my dad for advice and told him about the job offer. His response was simple: “You either need to ride bulls better or take the job.”
That was a defining moment for me as I realized I was spending 40 hours a week teaching— and what if I put that same amount of effort into bull riding? What if I treated it like a full-time job? So, even while I was still teaching,
I made some changes. I started waking up at 5 a.m. every day to work out and read books on mental toughness before heading to school. After teaching all day, I used the indoor arena near the school to get on practice bulls. Some of my students would even help me out.
For three months straight, I followed that routine. When the regular teacher returned, I left. It was the start of February, and I headed to San Antonio. That week, I rode five out of six bulls and won about $25,000, and from there, everything started falling into place. By the end of 2019, I had finally qualified for my first NFR.
What did your bull riding journey look like after you started doing it full time?
During my first trip to the NFR, I bucked off all 10 bulls—which is the worst thing that can happen to you there. That was a tough pill to swallow, and it forced me to work even harder. I knew I was better than that.
I started 2020 with a new determination, but then I got hurt—badly. I missed the NFR that year, which meant I had to put in even more work.
But in 2021, I made it back, and that year was proof of the time and effort I had put in. I went from bucking off all 10 bulls in 2019 to riding 7 out of 10 in 2021, winning the NFR average title, and finishing as the reserve world champion.
After the 2021 NFR, I started the 2022 season strong. I rode 19 bulls in a row, and people kept saying, “Oh, you’re just on a hot streak.”
But I thought to myself, Hot streak? I’ve spent 20 years busting my butt to get to this level! Four years later, I was still riding at that same caliber. It wasn’t luck—it was the result of thousands of hours of hard work.
At first, people thought I had just gotten lucky winning the NFR in 2021 and that I was riding the momentum into 2022. But the truth is, that’s just how good I had become. Now, nobody calls it a hot streak anymore. That’s just how Josh Frost rides bulls.
Most professional bull riders typically choose to ride in just one association like the PBR or PRCA but back in 2021/2022, you had competed in three (PBR, NFR and, WCRA). What was your thought process or strategy behind that decision?
In 2022 and 2023, I made both the NFR and the PBR World Finals. In 2023, I also competed in PBR Teams. My strategy was pretty simple— there’s never been a better time to be a bull rider. There’s so much money available across all the associations, so I had to figure out how to make the most of my career while still chasing my number one goal: becoming the PRCA World Champion.
At the end of the day, I ride bulls for a living. While my main focus was winning the PRCA world title, I also needed to maximize my earnings because a professional bull riding career is only about 15 years long. I was in my prime, and the NFR and PBR Finals are the two richest events in the world for bull riders, so my plan was to compete at the highest level in both. On top of that, the WCRA was giving away a lot of money, so I factored those events into my schedule as well.
I love riding bulls, but let’s be honest—I love it even more when I’m riding for $20,000 instead of $900. That was my mindset when planning my season. I focused on entering events that gave me the biggest opportunity to make a living doing what I love, and it paid off.
There’s always that age-old question: Would you rather have a world title or a lot of money? Luckily, I didn’t have to choose. In 2023, I finished as the PRCA Reserve World Champion, but on paper, I made more money than any bull rider in the world between the PRCA, WCRA, and PBR. It was an incredible year, and while I obviously wanted to be first, providing for my family and having that kind of success was a huge win.
For the 2024 season, I adjusted my focus a little. I backed off some of the other events and put more emphasis on the PRCA. And in the end, that decision paid off—I walked away with the gold buckle. And speaking of going above and beyond, while bull riding is your main focus, you also compete in tie-down roping and steer wrestling, both of which have helped you win the prestigious Linderman Award not once, but three times. While juggling one event is hard enough for most athletes, you’re doing three. How do you balance them all when you are entering events and is that something fans can expect to continue seeing from you in the future?
I grew up competing in all the rodeo events, and that’s a big part of why I still do it today. I like to think
of myself as a cowboy more than just a bull rider. I really fell in love with roping and steer wrestling, and I was highly competitive both through high school and college.
At certain points early in my career, I even considered quitting bull riding to focus on calf roping because I was actually winning more in that event. I loved it that much. Steer wrestling was another challenge I took on, though I’ve always been a little small for it. But I still steer wrestle when I need to for the all-around standings, especially to qualify for the Linderman Award, which is one of my goals every year.
Balancing multiple events while pursuing my number one goal—becoming a world champion bull rider—takes a lot of strategy. It’s a challenge to get entered in everything, make sure I’m up at the right times and have my horses ready while also focusing on bull riding.
People always laugh when I tell them this, but roping and bull riding use completely different muscle groups. I primarily ride bulls, so when I come home in May and spend two or three days practicing my calf roping, my back gets so sore I can barely get out of bed. A lot of folks think bull riding is the hardest event, but I tell them, Don’t underestimate roping—it’s just as physically demanding in its own way. Switching gears a bit, you recently achieved the prestigious World Championship title for bull riding at the NFR. Reflecting back on those ten days, was there anything special that you did to physically or mentally
prepare for those ten days of competition at the Thomas and Mack?
I think my preparation has been a huge factor in my success at the NFR. My first year didn’t go well, as I mentioned earlier, but over the last four years, things have gone very well, and a lot of that comes down to how I train. My approach looks different every year.
This year, for example, I was dealing with a shoulder injury and knew I needed surgery. My main focus was just getting through the NFR as best as I could. Normally, I spend a lot of time on practice bulls, but this time, I spent two months in physical therapy just trying to get my shoulder strong enough to even get on a bull. That really forced me to take a “work smarter, not harder” approach. In the past, I’d just run bulls in and buck them. There was strategy involved, but this year, I had to be even more intentional. I focused a lot more on barrel drills, horseback bareback work, and mental visualization—things that would keep me sharp while protecting my shoulder.
In the last 16 days before heading to the NFR, I managed to get on 14 practice bulls. Every year that I’ve made the finals, I’ve put in a ton of work in October and November to prepare. It didn’t show that first year when I bucked off all 10 bulls, but the work I put in beforehand carried over into the next season. Looking back, 2019 was more of a mental challenge than a physical one.
Now, I take a very methodical approach to training. I analyze the regular season, identify my weaknesses, and really focus on those in the months leading up to the NFR. My goal is always to show up in Vegas better than I was during the season. After five NFRs, I can say that process has made me a better bull rider all around.
As we wrap up, one thing we haven’t touched on a ton is the legacy your last name holds. Frost is a household name, I would say even beyond the rodeo industry. What has it been like for you to carry on the Frost legacy while also building a name and brand for yourself?
I honestly think it’s really cool. I never got to meet Lane, but like everyone else, I grew up watching 8 Seconds—he was one of my heroes. I always knew I was his cousin because of the name, but as a kid, there was definitely some pressure. People expected me to be good at riding bulls just because I was Lane’s cousin. But at eight years old, I was just as scared as any other kid.
I was really blessed, though, because my dad supported us completely. And yeah, being related to Lane is part of our story, but the real reason we were successful is because we practiced. My dad was adamant—he’d take us to the rodeo, but we had to put in the work first. From the time we were riding Holstein calves, we were in the practice pen, getting on whatever we could. And because we practiced, we won at the rodeos.
As I got older, I started to realize how cool the connection really is. Everyone has seen 8 Seconds, and it’s given me the chance to talk to a lot of fans who might not have otherwise come up to me. Now, it’s even cooler because I get to carry that legacy forward.
And to take it a step further—my older brother, Joe Frost, was also very successful, so I had a doubleedged sword growing up. I wasn’t just Lane’s cousin— I was also Joe’s little brother. That came with a lot of expectations. But now, having put in all the work and built my own career, I think it’s even more special. I get to continue adding to the Frost legacy, and that’s a pretty cool family to be a part of.
In closing, Josh wanted to give a special shout-out to his wife. He had a baby girl this year on top of preparing for the NFR, so having the family behind meant everything in addition to the rest of the folks that helped him to get where he is today. He is super grateful for all of them.
If you enjoyed this interview, make sure to check out TheJoshFrost.com for more and follow Josh on social media to watch his 2025 rodeo tour.
Creating Cowboy Content with RILEY PETERSON
Co-Founder of Stonefield Ranch
BY KRYSTA PAFFRATH
Riley, what is your personal background and involvement in the western industry?
Yeah, this is a great question. You know, Horace Greeley is often credited with the quote, “Go west,” from a long time ago, and I think that spirit still lives on today. A lot of people remain enamored with the western U.S., and I’ve kind of had a foot in both worlds. I grew up mostly in the city, but my dad was raised on a ranch. When I was four, I got to go on a two-day cattle drive for the first time, and it was a formative experience. I was riding this old swayback mare named Dolly. It was November in Wyoming, and I vividly remember chasing after my dad’s horse in a blizzard. That’s one of my clearest childhood memories—it made me feel like this was what I was born to do.
Of course, that was before I knew about 401(k) s! My dad, who I really love and admire, told me that while the western industry and ranching are awesome, you need multiple revenue streams to make it work. So that shaped my path moving forward. Growing up, I loved ranching. Our
family had about 15,000 acres that we ranched and farmed, or at least my uncles did, and I got to be involved.
After high school, I spent some time in California before returning to Utah, where I trained with a horse trainer named Scott Hume for a summer. He was primarily a cutting horse trainer at the time but was transitioning to focus on cow horses. I had the opportunity to buy a grandson of Peppy San Badger for $50. I hadn’t done much training before, but this horse, though small—probably only 13.3 hands—spoiled me. Within two months of riding, he was sliding 15-20 feet, and that experience really hooked me. I realized horse training is an art form, and I fell in love with it, which set me on a quest to become a great horseman.
One thing I did notice early on is that the horse world can be a bit cliquey—at times, it feels like high school all over again, and I’m not a fan of that. But fast forward a few years, and now I work in software and technology, selling software, and I’m currently involved with AI. Actually, ChatGPT runs on some of the software I sell! The job is great because it gives me a lot of time off. Just this week, I spent two days trailing cows on the border of Wyoming and Utah. The flexibility allows me to have plenty of family time, too, and teach my kids to ride. My ultimate goal is to make horsemanship and the Western lifestyle more attainable for others.
I’m curious—throughout your journey, how did videography and the idea for the Stonefield Ranch YouTube channel come about?
A couple of years ago, one of my best friends from high school, who’s a very talented videographer, got involved. He specializes in outdoor lifestyle photography and does a lot of freelance work. He’s done film photography too and even turned down an
opportunity to shoot Yellowstone because it wasn’t conducive to his family life, but he’s incredibly gifted.
At the time, it seemed like he was doing a lot of different shoots but didn’t have a project where he had full ownership. I’ve always loved to write and read—I devour everything from biographies to history, and I may even be a closet Lord of the Rings nerd, though I don’t usually admit that! But I told him, “Hey, I think we could really make something out of this.” I felt like the horse and ranching content on YouTube was an underserved area. There are a lot of great horse trainers with solid content, but there’s also a lot of insider language and tribal knowledge that takes years to learn. I thought I could help bridge that gap.
That’s how the idea for the YouTube channel came to be. Initially, we didn’t have a clear direction. One of the challenges of content creation is figuring out what the audience wants to see while staying true to yourself. It’s a delicate balance. We’ve explored a few different directions, but now I think we’re starting to find our groove—figuring out what people enjoy while staying authentic to who we are. You touched on what it’s been like to narrow down the type of content you’re creating. But when it comes to actually producing it—do you have an ongoing list of topics that you pull from? How do you decide what to focus on for your videos?
At first, I just focused on what I thought was important. For example, we made a video called Cattleman about a dear friend of mine, Landon Peterson, who is actually my second cousin. He’s a first-generation rancher, which is rare—he’s really defied the odds. I love making videos like that, or like Payday, which was about Cole Weston and his family. They’re more of a traditional ranching family, with five or six generations in the business. That’s part of the western lifestyle content I enjoy producing. Then, there’s the general horsemanship side. I try to keep it simple—no cliques or insider jargon. I just want to share things like, “This is how horses think, and this is how you should respond to them.” Because we have a frontal lobe and are more educated, it’s our responsibility to be sympathetic to them, not the other way around. That dynamic gets flipped a lot in horsemanship, and I think it’s important to emphasize that.
Definitely. The video Making a Horse was that for us. I had just bought this three-year-old horse—nothing fancy about him. He wasn’t bred from top-tier lines like a son of Hashtags or Dash for Cash. He was just an ordinary horse. But early on in the training process, I noticed that he had a lot of heart. I loved the effort he put into things, even though he was stubborn and we struggled—like you do when you’re training colts.
For that video, we just decided to go shoot at a nearby arena. It was freezing—around eight degrees that morning—and I didn’t expect much from it. I mean, it was just me riding a horse, and there are people out there way better at this than I am. But I think part of its appeal was that it inspired people to just start where they are and build from there. As Buck Franklin said, “Anybody can be great at this,” and I believe that. If you put in the time and effort to understand a horse, you can get good at it. So, that video ended up resonating more than I thought it would.
I’ve talked to a lot of creators who’ve had videos they didn’t expect to do well, yet they ended up being some of their bestperforming ones. Do you have an example like that—something you put out there that surprised you with how well it did?
To bring it back to your first question, I’ve actually started using AI to help me brainstorm video ideas. I’ll ask for suggestions on topics that might resonate with my audience, and out of 15-20 ideas, maybe two or three will really stand out and fit with our channel. It’s shifted how I approach things. In the beginning, I was just throwing stuff at the wall to see what stuck, but now I’ve become more strategic by leveraging AI to guide content creation. I know this varies for everyone, and you have a couple of different styles of videos. I watched one recently where it was just you on camera, giving a motivational, inspirational talk. But in general, how long does it take for you to go from the idea stage to publishing a video?
It really depends on the type of video. The ones where I just sit down and talk are pretty easy—I can shoot those in the studio or in my office, which is in my barn. I actually built that pallet wood wall you see behind me, and there’s tack hanging on the other side. So, those videos don’t take long at all.
However, videos like Cattleman and Payday take a lot more time. Cattleman was the longest one to produce. We brought in a freelance videographer for that project—he’s a really talented guy who’s worked on a couple of seasons of Yellowstone—and he’s great with the drone. We wanted to make sure we captured the story properly. We usually edit once a week, so it took us about two months to get that video out.
For stories about people, we really want to make sure we do them justice, so we take our time. Those kinds of videos can easily take two months or more to produce, depending on the scope of the project.
For those longer videos, do you have a story outline with key points you want to hit, or do you blend that with what comes naturally as you’re following the story?
Landon’s story was a bit different from Payday. For Payday, we just showed up on shipping day at JW Ranch, which is where I ride the most, alongside Cole Weston. We didn’t have a strict plan; we just started shooting. I told Mike, “Hey, this could be a cool shot—let’s get the drone up as the cows cross the bridge.” Ironically, we didn’t end up using that footage.
Cattleman, though, was more structured. We had Landon come to the studio and asked him, “What’s the story you want to tell? What do you want people to know about you?” But it’s interesting—sometimes, a different story emerges during editing, one that’s even more powerful than what we initially planned. It’s amazing how even the smallest b-roll shots or music choices can shift the direction. For instance, when editing Payday, I told Mike, “I think it would be great to have the trucks driving away at sunset as our final shot,” but I also felt we needed to do a tribute to Cole’s younger brother, Tyrell, who passed away young, as well as Kevin, one of his hands, who we rode a lot of miles with and who also passed.
So for these longer videos, it’s about honoring the heritage and remembering the people who helped pave the way for us to continue doing what we do. It’s important to reflect on those who are no longer with us. We’ve talked about the back end of making these videos, which can be really different from what viewers experience. When people watch or engage with your content, what do you hope they come away feeling?
I think, at its core, it goes deeper than just being part of the Western world. We’re all chasing a dream, and if you don’t have a dream to chase, life can get pretty miserable. Yes, investing in others brings a lot of satisfaction, but even deeper than being involved in the Western lifestyle or horsemanship is this idea: if there’s something you were born to do, go out and chase it.
There are so many good things in life, and yet we have all this anxiety and depression. Baby boomers kind of painted us into this corporate office life that we’re “supposed” to pursue, and yeah, you can do that, but are you happy? With content creation now, there’s no reason not to chase what you love. People all over the world, even in places like Russia—one of the least free countries—are becoming millionaires from creating content. It’s just opened up the ability for so many of us to follow our passions. Content creation can be tough. You’re constantly creating, always using that creative side of your
brain, and coming up with new ideas. But that can also lead to burnout. I work with a lot of creators who go through this. Have you experienced burnout? Do you have any advice on how to avoid it, or how you handle it?
Yeah, definitely. One of my best friends and I are kind of 50/50 partners in this, and sometimes he’ll hit a stage of burnout, and other times I will. The problem is, the YouTube algorithm really depends on consistency, so sometimes you have to just suck it up and keep going. My dad, who I mentioned earlier, has dementia and is in a care facility now, which can be emotionally draining. And if you get enough negative comments, it wears on you. We all have insecurities, and putting yourself out there online makes you a target. So you’ve got to develop thick skin, but that can also lead to burnout when you start questioning whether a video missed the mark or if you’re doing something wrong.
In terms of how I deal with it, I think it’s okay to take time off. If you look at our channel, we didn’t shoot for about six months this year. My buddy has another business he runs, and I’ve been busy too, especially over the summer. Sometimes you just need a break, and that’s the reality. I don’t think it’s healthy to just keep pushing non-stop. Cam Haines would probably disagree with me—his “Keep Hammering” podcast is awesome—but I’m not built that way. I need to take breaks.
If I’m always focused on creating something for an audience, I start to lose my love for horsemanship. I feel detached from the horses, and they’re my responsibility to help reach their potential. If I don’t stay connected to that passion, I lose sight of why I started doing this in the first place. It’s a constant balancing act.
What is something you wish people knew about being a content creator and a YouTuber?
This ties back to what I mentioned earlier — you have to have thick skin. For years, I’ve been a dedicated student of Stoic philosophy. I was at a conference for my day job a while back, where Tim Ferriss, the author of The 4-Hour Workweek, spoke. He said, “Stoicism is the operating system for top performers,” and I couldn’t agree more. I’d highly recommend it. Duane from Dry Creek Wrangler School often talks about Meditations by Marcus Aurelius, which is phenomenal. Ryan Holiday’s work is excellent too — The Obstacle Is the Way, Ego Is the Enemy. His books just keep getting better. I recently finished Discipline is Destiny.
If you’re going to pursue content creation, having thick skin is essential because there are always trolls online. You’ll get brutal comments, but I’ve learned not to engage. I used to respond, but now I don’t. Luckily, other followers often step in and correct those negative voices for me, so I don’t have to. My mentality now is: if you don’t like my content, you don’t have to follow me. There are a
million channels out there. The horse industry, especially, can be harsh — no matter what you put out, someone will always find something wrong because everyone has an opinion, and to someone, you’ll always be wrong. What would you say to someone who is curious about the Western lifestyle and wants to get involved but doesn’t know where to start?
Selfishly, I’d say follow Stonefoot Ranch. But beyond that, have a voracious appetite for learning. We live in a time where there’s really no excuse not to chase what you love. For example, if your horse is tying up after a hard workout, you can ask ChatGPT what to do, and it’ll give you solid advice — like making sure the horse gets electrolytes, keeping it moving, and using Banamine if necessary (though always see a vet if possible).
Whether it’s horsemanship or anything else, especially within the Western lifestyle, there are so many great resources now. From YouTube channels to podcasts like The Gauge, there’s no shortage of content to learn from. Engage with creators, ask questions, and don’t hesitate to reach out.
RILEY’S CLOSING THOUGHTS
I’D SAY, JUST chase it — it’s so worth it. Some of the saddest comments I get are from people saying, “I always wanted to do this, but now I’m 50 and can’t.” But it’s never too late. I think back to a time when I was 15, riding with my dad on our way to the ranch, and he asked, “Do you ever wish you’d tried this sooner?” I said, “Yeah, but it’s too late now.” And he told me, “It’s never too late.” Those words have stuck with me ever since. As we get older, especially when our parents become ill, we get more sentimental about things. But it’s not too late to get involved in something you’re passionate about. My hope is that, one day, we’ll be able to help more young people, like 17- or 18-year-olds, who want to come work on a ranch. Maybe someday we’ll have the infrastructure to provide housing and give them the opportunity to experience cowboy life — changing pipe, preg-checking, branding, all of it.
I believe everyone has something they were put on this earth to do, something that improves humanity. For us, it’s the Western lifestyle, but I hope everyone can find their calling and chase it.
AN INSIDE LOOK AT THE WESTERN SPORTS with Executive Director,
BY KRYSTA PAFFRATH
From helping cowboys after a wreck to preparing athletes for a career after rodeo, the Western Sports Foundation is there for it all.
KRYSTA: As the Executive Director of the Western Sports Foundation, what is your background in rodeo, and how did that lead you to your role with the foundation?
Aubrey: I actually don’t have a background in rodeo. My exposure came from my grandfather, who used to take all of us kids to the National Western Stock Show here in Colorado. That was really my only exposure. I’ve gone horseback riding and done all of that, but that was the bulk of my experience with anything rodeo-related.
My husband and I met on a blind date, and we did long-distance for a couple of years. When I moved to Pueblo, where Professional Bull Riders (PBR) was headquartered, I happened to land a job with the Rider Relief Fund, which is what we were called at the time. I’ve now been involved for almost 11 years. Switching gears a bit, let’s talk about veterans of the industry. Rodeo athletes, compared to traditional careers, have much shorter career spans. For rodeo fans
who might not be familiar with the ins and outs of a rodeo athlete’s day-to-day or what their jobs entail, can you touch on some of the challenges they face throughout their careers?
I think the first, and probably the biggest challenge for rodeo athletes is that they’re contract employees. They’re not guaranteed a paycheck—they have to win or place in the top five at an event to earn money. And they also have to “pay to play.” When they go to a rodeo, they’re paying for travel— whether flying or driving—and for entry fees. Even if they have a great run or ride, they could finish sixth or tenth and still walk away having spent more money than they made. That’s one of the tougher realities for rodeo athletes.
What’s amazing, though, is the passion they have for their craft. Many of them might go to five or six events without making a dime, but they keep going because they love it. That speaks to the heart of these athletes.
At the Western Sports Foundation, we try to provide resources that many other professional athletes have access to. When you think of top collegiate or
FOUNDATION
Aubrey O’Quin
even high school football teams, they have personal trainers, massage therapists, mental health providers, financial advisors, and social media experts. Western sports athletes don’t typically have access to those things. Our goal is to bridge that gap, whether by covering the cost completely or working with preferred providers who offer discounts.
We also aim to help shift their mindset. They are professional athletes, and it’s important for them to take that seriously. If they make it into their 30s in this sport, they’ve had an incredible career. Some disciplines allow for a bit more longevity because they’re less hard on the body, but most athletes are done by their early 30s.
So, we focus on helping them plan for life after rodeo—whether that’s through financial planning, scholarships, career coaching, or mentoring. We want them to think about what else they’re passionate about and how we can help set them up for the next chapter. We don’t want them to feel like they have to keep going when their body is telling them to stop just because they don’t know how they’ll make a living. We want to help them feel confident in hanging up their rope and moving on to the next phase of their life. Can you talk about some of the professionals you work with who serve as resources for anyone seeking help through the Western Sports Foundation?
We work with a sports neurologist, Dr. Anthony Alessi, who’s based in Connecticut with the University of Connecticut. He’s worked with USA Boxing, and the New York Yankees, and understands combat-type sports. He’s a phenomenal doctor who not only understands the brain but also knows how to communicate with these athletes.
We also have mental performance coaches like Katie Hollingsworth, who is a barrel racer. Her husband is the head coach of the OSU rodeo team, and her daughter is a barrel racer too. She’s both a professional and a rodeo athlete, so she understands the language and the challenges of this lifestyle.
In addition, we have sports psychologists, and our financial advisor used to ride rough stock, so he also comes from a rodeo background. Our dietitian is married to retired bull rider Ryan Dirteater. We’ve worked with personal trainers like Champion Living Fitness, run by a retired bareback rider.
Most of our providers either were rodeo athletes themselves or have been deeply involved in the rodeo community for a long time. They understand the unique challenges rodeo athletes face, but they also recognize the pride that comes with the sport. When an athlete reaches out for support—whether it’s managing a $40,000 check they just won or seeking resources—it’s about shifting their mindset and offering guidance. We make sure to follow through on what we promise. What is your hope or goal in offering these services to rodeo athletes, and what do you think it will do for the industry as a whole?
My hope, and I think the hope of everyone who supports us, is that it helps grow the Western industry and supports Western athletes. Rodeo has been around as long as, if not longer than, baseball, yet it’s taken a long time for it to be recognized as a mainstream sport. There’s this old-school mindset in rodeo, that “we can handle things on our own,” but that’s changing.
Look at something like Yellowstone— it’s brought the Western way of life, albeit in a very Hollywood way, to people who may have never noticed it before. There used to be this stigma, that wearing cowboy boots and a hat might make people look at you funny. Now, it’s become a status symbol, and that same person is someone who’s going to hold the door open for you.
I hope this shift helps break down some of the misconceptions people have about the Western lifestyle while opening the door to more opportunities for rodeo athletes. I would love for a day when rodeo athletes have a guaranteed paycheck, like other professional athletes, so that if they get injured, they don’t have to worry about how they’re going to feed their family— they know they’re taken care of.
The more rodeo grows, the more fans and partners we get involved, and the more money we can put back into helping these
athletes. My goal is to see rodeo athletes have access to the same resources that other professional or major collegiate athletes have. That’s what we’re working toward. Going back a bit, we’ve touched on the professional side and the high-level services you offer. What does the application process look like? Considering you help athletes from high school to professionals, who exactly does the Western Sports Foundation assist, and how can they start getting support?
We help athletes at any age level—from Mutton Bustin’ and junior high to high school, collegiate, professional, and even retired rodeo athletes. The application process is really simple. They just need to visit our website, go to the services portal, and look at an overview of the services, whether it’s mental health, physical wellness, or any other area. Then, they can fill out the application.
Some services do require an additional questionnaire. For example, if someone wants to work with our neurologist, there’s an extra questionnaire to help determine what’s going on. It helps us decide if starting with the neurologist is the right path or if we should explore other options first, or even if it’s urgent enough to send them to Connecticut right away.
The process is straightforward, and it’s also confidential. If an athlete reaches out for financial assistance due to an injury or counseling services, it stays between me, my team, and the athlete. Of course, if the athlete wants to share their story, we welcome that because word of mouth and recommendations are far more effective
than me calling someone up to introduce our services. But we also respect that some things are difficult to talk about, and we want athletes to feel empowered to make their own decisions with the information they receive. We never go back to any organizations to share details about who reached out for help—it remains confidential. The goal is to be a safe and supportive resource for the athletes.
The application process is easy, and we usually follow up within 24 hours. Depending on the services requested, a provider typically contacts them within 36 to 72 hours. We aim for a quick turnaround to get athletes the help they need as soon as possible. Can you give our readers an inside look at what your clinics look like?
Our wellness clinics are three-day events, where we bring all of our providers together. The clinics are a mix of physical modalities, workout routines that rodeo athletes can do on the road, and classroom time. The goal is to build trust and break down barriers between athletes and professionals, like our neurologist, Dr. Alessi, who can educate them about brain health and explain the process of working with them. That way, if they ever need to see a neurologist, it doesn’t feel as intimidating.
These three-day clinics also give athletes a chance to invest in themselves. Rodeo athletes often move from one event to the next without taking time to focus on their wellbeing. We’ve tried holding mini-clinics before events, but that wasn’t effective because the athletes were too focused on competing. So, we came up with these longer clinics where athletes can slow down, engage with all of our providers, and learn about the services available to them.
The last day of the clinic is focused on mental toughness. One of our mentors, Cody Lo, came to me with the idea to push athletes physically to the point where they think they can’t go any further, but then show them that it’s just their brain telling them to stop—they still have more to give. The camaraderie built over those three days is incredible. Athletes walk in as strangers and leave with lifelong friendships, having asked hard questions and leaned on each other for support. Rodeo is usually an individual sport, but this experience helps them see the value in cheering for their fellow competitors and building strong relationships with their travel companions.
In your experience, has there been a particular story or athlete that has come in for support where the Western Sports Foundation made a significant difference in their career, mental space, or life in general?
I’ve been here for 11 years, and over that time, I’ve had the honor of working with so many athletes. One story that stands out to me, and was really the catalyst for shifting our approach from being reactive to proactive, was the passing of Ty Pozzobon. When he took his life, it rocked the rodeo community. It affected every partner, every athlete, every person working within the organization, and every fan. Even now, I still get choked up talking about it.
Ty was someone we had supported before, helping him with medical bills after major injuries. His death really pushed us to act — to move faster than we originally planned. I remember exactly where I was when I found out. Now, whenever we talk about the importance of mental health, I tell athletes: as long as I can help it, I will do everything in my power to prevent that from happening again. My job is to be a sounding board, to be available for the
athletes and their families, and to support them in any way we can. Our goal as an organization is to stop these tragedies from happening.
Another story is Zerrick Ponder, who had a career-ending injury. We were able to step in and help him modify a vehicle so he could drive again. Despite everything, he has maintained the most positive outlook on life. You look at his social media posts, and he’s always smiling, happy, and pushing forward, not letting his injury derail his goals. For athletes just entering the professional scene, or even high school and college students pursuing a career in rodeo, what advice would you give them?
I think the biggest piece of advice would be to surround yourself with people who share the same goals as you. Also, don’t be afraid to lean on those who are your heroes or mentors. Many of the athletes we work with, even those who are retired, genuinely want to help the next generation be more successful, win more money and have even better careers than they did. Often, all it takes is a phone call or a message on Instagram, and they’re more than happy to offer advice or just lend an ear.
At the same time, it’s important to remember that while rodeo might be the biggest part of your life right now, it’s only one chapter of your life. It’s okay to be fully immersed in it and love every second—we don’t want to take that away—but don’t forget to plan for your future. I promise you, your 30-year-old self will be grateful for the things you did at 18, 19, or 20. It’s possible to plan for life after rodeo while still having a successful rodeo career. Personally, there are things I wish I’d done when I was 18, but now, at 41, I’m thankful for the steps my 30-year-old self took. So, while you don’t need to get too far ahead of yourself, keep in mind that there’s another chapter in your book after the rodeo.
In Closing
The Western Sports Foundation is more than just a support system for rodeo athletes— it’s a driving force in changing the trajectory of their careers and lives. The foundation continues to bridge the gaps in healthcare, financial planning, and career transitions that have long been overlooked in western sports. From helping athletes recover after a wreck to preparing them for life after the arena, the WSF is ensuring that the cowboy way of life is supported far beyond the eight-second ride.
With a mission rooted in both tradition and progress, the foundation is not only protecting the legacy of rodeo but also shaping its future—one athlete at a time. As the industry continues to grow and gain recognition, the work of the Western Sports Foundation will remain crucial in fostering a new generation of rodeo athletes who are stronger, healthier, and better equipped for whatever comes next. You can learn more about their efforts at www.wsf.org.
with the
Boilin’ Brothers
Before becoming the spokesperson and brand ambassador for Peanut Patch boiled peanuts, Bart Lattimore was a performer as well as a boiled peanut aficionado. For the past 15 years, he has been blazing a musical trail through the Southeast. Bart joined forces with Brent Underwood and the Boilin’ Brothers were born. The only thing that matches this team’s love for boiled peanuts is their love for country music!
Brent Underwood
Bart Lattimore
Both of you were exposed to a wide range of music growing up—rock, country, Motown, and Southern rock. What is each of your perspectives on how those influences come together for where you both are now in your careers?
Brent: I grew up in a really musical houschold. My Dad loved Motown artists like The Four Tops and Little Anthony & the Imperials. My mom loved classic Rock like Chicago and Three Dog Night. My older brother and sister were into Guns N’Roses and Poison. So, like you said, I was exposed to a wide range of music early on. I’ve played in metal bands, and I think having such a diverse background has definitely shaped the versatility of my own music and the different projects I’ve been part of.
Bart: I grew up with my grandfather, who loved Johnny Cash, and my mom was a big influence too. When I hit high school, she gave me a stack of her records because she saw that I’d caught the music bug.
Funny enough, as a young teenager, I was really into ‘90s R&B— Boyz II Men, Dru Hill, that kind of thing. My buddies and I would sing those songs on the school bus and in the student lounge, trying to impress the girls. But as I got older and my voice started to change, I realized that while I still had control over my vibrato from all those years of singing R&B, my voice didn’t quite fit that style anymore. I’d always loved country music, but it wasn’t until I was about 21 that it clicked—I thought, Man, I bet I could write a better country song than an R&B one. That’s when I started blending the two influences. I think that’s what gives my music that unique sound—it’s country, but with a bit of a Teddy Swims vibe, where I use some of those same vibratos from ‘90s R&B.
What was the defining moment for both of you that determined you wanted to have a full-time career in the music industry?
Brent: Not many people know this, but when I was 17, I saw Metallica live. Jerry Cantrell from Alice in Chains played, and Days of the New—a four-piece band from Kentucky—opened. They were all 17, just like me, and I remember thinking, Wow, these guys are from my part of the country. If they can do it, I can too. That moment lit a fire in me. One of my goals became to open for them, and I’m proud to say I’ve done that three times. I still have Travis Meeks’ guitar pick tucked into my acoustic—it’s been there for about 15 years, kind of like a good luck charm.
really stands out was in 2010 when I started a band called The Mill Hill Revival. It was right after a bad breakup, and I wrote 10 songs in just 14 days. We were young, all living in the same house, playing music nonstop. I remember playing in a packed coffee shop in Boone, North Carolina, and hearing people I didn’t even know singing my lyrics. That feeling—it hit me in the gut. At that moment, I knew: This is where I’m meant to be. Boone, North Carolina, might as well have been California to me back then. When you hear a crowd of people singing your words back to you, it’s like, Yeah, this is what I was put on this earth to do.
Brent, you started in the rock scene, and Bart, you played in dive bars and biker bars before finding your footing. What were the biggest lessons you learned from those early gigs?
Brent: Honestly, one of the biggest lessons I’ve learned is realizing that music is a business. You can’t just go to places like Nashville or L.A., find famous people or producers, and expect them to make your career happen. It doesn’t work like that. I had to learn that for you to succeed, it has to make sense for other people too—your success needs to be their success.
So why not lift everyone up with you? Why not create a rising tide? Why not make sure your friends, your team, and even the labels all benefit from what you’re doing—while still making honest music? You can stay true to what you were put on this earth to do and be smart about the business side of things. Like my late friend Brent Anderson used to say, It has to make math for everybody.
Bart: A couple of years ago, I did a writers’ round with a group of younger musicians—really talented people. Afterward, this young girl came up to me and asked, If you could give me one piece of advice, what would it be? At first, I was about to give her some generic answer, but then I stopped and thought, What’s actually helped me the most?
Honestly, this might sound a little strange, but here’s what I told her: Never delete a contact. Networking is everything in this business. My big break actually came from a call I got from a guy I went to highschool with. You never know when someone you met years ago might reach out—or when you might need to call them.
And that ties into what Brent was saying about integrity—treat people the way you want to be treated. My whole approach is to be as good to people as I can, no matter what. Because of that, people call me. My phone is full of contacts I haven’t talked to in 10 years, but I keep them because you never know when that connection might come back around.
Photo
The Boilin’ Brothers & Performing
How did the two of you meet and decide to come to gether for this fun duo?
Brent: For me, it all started with being silly on the internet while stuck inside during a hurricane. When Hurricane Florence hit, I figured it was the perfect time to do something ridiculous. The highways were empty, so I grabbed my dad’s old truck, had my brother drive, and got someone to film me in the back with cans of Peanut Patch boiled peanuts and a Sun Drop.
I basically threatened the hurricane. I stood there yelling, “Flor ence, we’re North Carolina! We’re not scared of you! We’re full of boiled peanuts and Sun Drop!” Then, I went full Stone Cold Steve Austin—cracked open the Sun Drop, chugged it, and let it spray everywhere.
To top it off, my brother drove off, and I stood up on the toolbox, waving a North Carolina flag and screaming Petey Pablo at the top of my lungs.
The next thing I knew, I got a direct message from Peanut Patch on Instagram saying, “You have become hard to ignore in our comments.” They invited me to do some background work for a commercial, and that’s where I met this man sitting next to me. That was my introduc tion to Boilin’ Bart, and that’s how the Boilin’ Brothers came together.
We shot our first commercial together, and the rest is history. Bart: For my part, it actually began with a buddy from high school. We hadn’t talked much since then, but he followed me online and would always comment things like, “Man, you’re really talented. It’s just a matter of time before someone picks you up.” Turns out, he worked in marketing—specifically for Peanut Patch. One day, he called me up and said, “Hey, do you want to try your hand at writing a jingle?”
there in a board meeting.
The next thing I knew, I was meeting with the Peanut Patch team. I wasn’t even thinking about being a spokesperson—didn’t even cross my mind. I mean, have you seen me? I’m kind of a wild-looking guy. But when I got there, they said, “Man, we love your voice, we love your personality, and we love the song. Do you want to be our spokesperson?”
At the time, I had been a contractor and construction worker for 15 years while playing music on the side. That was almost three years ago. I quit that job, and I haven’t swung a hammer since.
What’s the energy like when you’re on stage together?
Do you have any pre-show rituals?
The funny thing is, before we go on stage, it doesn’t matter if there are 20 people out there or 10,000—we always take a moment to be present. We look at each other and remind ourselves to be proud because we’ve worked hard for this. Then we always pray before we go on. It’s part of our routine—just taking a second to be mindful and grounded. We remind ourselves, Hey, this is real. Let’s get out there and do exactly what we know how to do. We don’t have to change a thing. I think that’s what makes it feel so authentic—because we’re not faking it.
We want every crowd to walk away thinking, What the hell did I just witness? We want to win people over every single time.
This is what we want to do for the rest of our lives. Honestly, I’m going to keep doing it whether people listen or not—but, of course, I’d love for them to listen.
And it’s definitely not out of the realm for Brent to come out waving a huge American flag.
Photo
About Bart & Brent
BART LATTIMORE’S MUSICAL journey began in Cottonville, North Carolina, where he first sang in church. Inspired by his mother’s classic rock records and modern influences, he developed a signature southern sound. At 17, he moved to Charlotte, immersing himself in the local music scene, forming his first band, The Mill Hill Revival, at 20. After years of playing dive bars and battling writer’s block, he found new inspiration through his wife, Virginia, and their daughter, Evelyn. His big break came unexpectedly—writing a jingle for Peanut Patch Boiled Peanuts, which led to him becoming their official spokesperson. Now, as one half of the Boilin’ Brothers with Brent Underwood, he tours the East Coast, playing major country music festivals. With viral singles like Take Me Away and I Got You (featuring Dani Kerr), Lattimore continues to make waves in country music while living with his family in the mountains of Virginia. Make sure to follow Bart on social @bartlattimore.
Songwriting & Recording
What’s next for The Boilin’ Brothers? Any big projects, collaborations, or surprises in store for 2025?
Brent: I’m about to release a new single this summer called Turning Heads. I wrote and recorded it at Treasure Isle in Nashville—the same studio where legends like Jason Aldean, Dolly Parton, James Taylor, and Travis Tritt have recorded.
I was lucky enough to work with 11-time Grammy-nominated engineer Joe Carroll and producer and Guitarist Ben Miller, who’s with the publishing company CMG Nashville and plays Guitar for multi-platinum artist Trey Lewis.
On top of that, Bart and I wrote a song in New Jersey with our friends from a New York band called Added Color. It’s called A Fine Moment in Time, and that might just end up being the first single we release as the Boilin’ Brothers.
Bart: Brent got me in touch with Joe Carroll after my buddy sent him Take Me Away—which was just me, a guitar, and a microphone. They loved it and really wanted to cut a full track.
So this summer, we’re heading to Treasure Isle to record three singles. I’ve recorded before, but always on a smaller scale. Now, thanks to this opportunity—getting in with these guys and this publishing house—I get to step it up to the next level.
I’m really excited to take some of my favorite pieces of work and turn them into fully produced songs with top-tier players. I want to put out a product that truly does these songs justice.
I’ve already released Take Me Away, and it went pretty viral on TikTok. People are still commenting, asking, Hey, are you ever going to record that with a full band? So that’s my next move—taking these songs I love and making them into something bigger.
What do you hope fans take away from your music and live performances?
Brent: I just hope people hear our music and feel like it’s real—and it connects with them in some way. But at the same time, as Anthony Hopkins said, people’s opinion of my art is not my concern.
I don’t say that in a negative way at all. I make music because I have to—because I can’t not make it. I’ve been doing this for 30 years, and I’m celebrating 25 years in the North Carolina music scene this year.
It’s just who I am, and it’s who I’ll always be—whether nobody listens or a million people do.
Bart: As far as what I want people to take away from my music—I know sometimes my writing can be a little cryptic, and I do that on purpose. I’ve written songs about specific topics, but then someone will come up to me and say, I just lost my wife, and this song reminded me of her. And even if the song had nothing to do with that, I’m not going to correct them.
I like to leave space in my lyrics so people can build their own story around my story—so they can make it their own. That’s one of my favorite things about music. One of my favorite songs is Piano Man by Billy Joel. For years, I thought it was about something completely different, and when I finally looked up the real meaning, it almost ruined it for me. But I still listen to it the way I always have—through my own connection to it.
So when I’m on stage, I want to invoke emotion. If my songs make you mad—good, maybe you need to feel that. If they make you sad, maybe you need that too. And if they make you happy, even better. At the end of the day, I just want to create something that people can make their own.
Photo by Travis Brett Lowry
Avery Jones: Showing up as Your Most Authentic Self in the Western Industry
BY KRYSTA PAFFRATH
Avery Jones is a passionate advocate and influencer for the Western lifestyle. Online, she shares her journey from growing up with horses and hunting to her recent pursuits in rodeo and roping. Known for her authentic online presence, Avery discusses the challenges of showcasing her diverse interests—from rodeo and fashion to her deep-rooted values—in a digital world that often encourages creators to stick to one niche. In this interview, she emphasizes the importance of advocacy to protect Western traditions and culture, especially as misconceptions about the lifestyle continue to rise.
While Texas might be the cowboy capital of the country, what do you think about cowboy culture in California? Is it different than in other parts of the country in your experience?
I think California cowboys and cowgirls are elite. Most people don’t realize there are a lot of cowboys and cowgirls in California. All of the cowboys and cowgirls I know are the most hardworking, and they put their blood, sweat, and tears into whatever they are doing. Whether it’s rodeo or cowboying, they put their all into it. Also, California’s landscape is incredibly diverse, which is cool because Cal Poly has a rodeo on the beach, which is super exciting. Also, Oakdale is the cowboy capital of the world. You show up in a lot of different ways online, in your camo, dressed up, horseback, and muddy. Has it been easy sharing all of the different facets of your life online? I feel like sometimes creators get pressured to stick to one area. What are your thoughts on this?
It has been a challenge showing all my facets online, especially when I dress up because I get called a buckle bunny. I am always scared to show stuff online because people will judge so I try to keep a lot offline or try to dull my personality. But in the long run, staying
authentic and showing all sides of yourself tends to build a stronger, more diverse following. The Western lifestyle is about resilience and versatility—why not show that same versatility online?
For someone who might not know, why is advocacy important to the Western industry and lifestyle?
A: Advocacy is really important right now in trying to protect the western industry, especially in California since Los Angeles County is trying to ban rodeo because they say it’s cruel to the animals. Not a lot of people know about this, and I feel like once LA bans rodeo, other California towns might jump on the bandwagon, and we need to fight against it and save rodeo. Also, the Western lifestyle is built on centuries-old traditions—ranching, rodeo, craftsmanship, and values like hard work, and independence. Advocacy ensures that these traditions are not forgotten or lost as the world modernizes. It helps pass on knowledge and values to new generations, keeping the culture alive.
What has been your biggest challenge in showing up online and advocating for the Western way of life?
I get a lot of hate being in the Western community. People will always have stuff to say, even if they don’t know what they are talking about. I get hate comments whether it’s the way I ride or what I’m wearing. Another challenge is addressing misconceptions and stereotypes about the Western lifestyle. Some people view it narrowly, associating it only with cowboy movies or outdated ideals, without realizing its depth, diversity, and modern relevance. It requires extra effort to show the real, evolving aspects of this way of life and how it can be both timeless and current.
What is something we could all be doing to promote and advocate for the Western lifestyle?
Get involved! Go to rodeos, wear the boots and hat, help others who want to get into the Western lifestyle, and help put a stop to people trying to ban rodeos in California. Also, support Western brands, especially small businesses. Don’t buy your Western stuff from Shien and Temu. Modern Cowboy Magazine is all about providing an accessible platform for those interested in getting more involved in Western Industry and Lifestyle. What would you say to someone “on the outside” who is curious about our lifestyle?
To someone on the outside who’s curious about the Western lifestyle, I would say: Welcome! The Western way of life is all about community, respect for nature, and a deep-rooted sense of tradition, but it’s also more accessible than you might think. Whether you’re drawn to the ruggedness of ranching, the excitement of rodeo, or the fashion and music that comes from the culture, there’s a place for you to explore.
At its core, the Western lifestyle is about living with purpose, working hard, and appreciating the simpler things in life. There’s an authenticity that comes with the cowboy way—it’s not just about wide-open spaces or riding horses; it’s about how you carry yourself, treat others, and connect with the land and animals around you.
If you’re curious, start by getting involved with the things that resonate with you. Attend a rodeo, visit a ranch, explore Western fashion, even follow the stories in Modern Cowboy Magazine to learn from real people who live it every day, or reach out to me and I’ll help guide you where you want to go. The Western industry is a welcoming community, and whether you’re brand new or a lifelong cowboy at heart, you’ll find that there’s something here for everyone!
What is your favorite aspect of the Western Lifestyle?
My favorite aspect of the Western lifestyle is the deep connection to nature and the values it embodies, like hard work, self-reliance, and respect for the land and animals. There’s something truly inspiring about the way the Western way of life prioritizes being in tune with the environment—whether it’s ranching, rodeo, or just living close to the land. The work ethic that comes with caring for animals and managing land, as well as the strong sense of community and tradition, are values that resonate deeply beyond the Western world.
It’s also fascinating how the Western lifestyle blends toughness with a laid-back, humble attitude. There’s a rugged beauty in the simplicity of life on the range, where the rewards come from dedication, integrity, and hard-earned efforts.
A Look Behind the Scenes with Content Creator & Western Influencer, Nick Luciano
BY KRYSTA PAFFRATH
Social media has transformed the way the Western industry connects, entertains, and grows—and few have harnessed that power quite like Nick Luciano. Known for his deep passion for the Western way of life and entrepreneurial mindset, Nick has carved out a unique space as both an influencer and industry innovator. But his journey didn’t start with cowboy hats and TikTok fame. In this interview, I am thrilled to sit down with Nick to talk about his evolution from an engineering student to a full-time content creator.
Krysta: I feel like a lot of folks know who you are on social media, but who were you before you turned into an influencer on social media?
Nick: My life before was as “Engineer Nick”. I attended Salisbury University in Maryland, where I grew up and studied physics for two years because I’ve always loved math and science. But I eventually decided I needed a change and wanted to experience something different. So, I transferred to the University of North Texas.
In Texas, I studied engineering for three years and was introduced to the Western lifestyle. I connected with friends in the Western industry and quickly fell in love with it. During those years, I was focused on school during the week and spending weekends riding horses, going to rodeos, and PBR events, and soaking up everything about the Western way of life.
At the time, social media wasn’t really on my radar as a career. My plan was to earn my degree, get a “big boy” job, and work my way up in corporate America. I graduated from UNT in 2019 with a degree in mechanical engineering and a 4.0 GPA. It was a big accomplishment, but it was also during this time that I started focusing on my mindset and mental health.
After graduation, I got a job with the Army, working for the Department of Defense back in Maryland. Then COVID hit, and like so many others, my life changed. One day, I downloaded TikTok at my desk and saw how powerful the platform was. I noticed one creator who was gaining millions of followers just by being authentic. That sparked something in me.
I realized no one in the Western industry was really taking advantage of social media in that way, so I decided to give it a shot. That’s where my journey began. Within a year, I quit my job, and the rest is history.
I’ve followed your content for quite some time, what was it like at the beginning of forming the Tratter House? There was a lot of, I hate to say, drama, but it
was a pretty polarizing topic that you were bringing in the idea of a content house for the Western industry. What was it like being in the middle of that?
It really comes down to misunderstanding. I think “Breaking Trail” is crucial for the Western industry because, while there are important traditions and lifestyles to uphold, there’s also a point where you have to break out of the box. A lot of people don’t fully understand marketing—at its core, it’s sometimes uncomfortable, and it might even upset people because it challenges their norms.
Honestly, it boils down to mindset. If someone is mad at me for dancing on the internet or trying something new, that says more about them than it does about me. What I’m doing is having fun, creating content I love, and entertaining an audience. In the Western industry, entertainment can feel controversial because it doesn’t always fit into the conservative box people are used to. That’s why it ruffles feathers.
But here’s the thing—if we want the industry to grow, we have to step outside of that box. For example, starting the Trotter House was a bold move. Bringing in influencers, creating videos, and collaborating with people like Bailey Zimmerman was definitely outside the norm, but it broke ground and helped establish us.
That said, we’re still mindful of the traditions in the Western world. We use our platform not just for entertainment but also to give back. For instance, we’ve raised money for causes close to the community, like supporting Blake, a young boy with cancer, or helping a barrel racer who lost her home in a fire.
It’s about getting people’s attention initially and then showing them the deeper side of what we do. The trendy, fun stuff gets the clicks, but it doesn’t always reflect the core values that drive us. And
It’s been incredible knowing that my testimony and God’s presence in my life are actually helping people in a tangible way.
while those core values might not always be “popular,” they’re at the heart of everything we do. How has your content changed and developed since when you first started creating?
It’s definitely changed a lot since I started. From 2020 up until about a year ago, there were a lot of trendy things you could do, and I became known for setting and creating trends. I mean, I have the third most-liked TikTok in the world—that was global! So, a part of me will always love feeding into trends and trailblazing in that sense.
But as I’ve gotten older, I’ve realized that while trends are fun, I want to make a real impact on the people who follow me. In 2024, I launched my online mental health community, Club Bulletproof, and it has been the joy of my life.
We just had our first call of 2025 two nights ago, and looking back, we’ve had over 90 Zoom calls together. We also spent two and a half days at a retreat in Texas where lives were truly changed, and mindsets were transformed. It’s been incredible knowing that my testimony and God’s presence in my life are actually helping people in a tangible way. This shift has given me so much value and purpose. It’s no longer just about seeing someone smile on the other side of the screen—it’s about real, lasting change. So, my approach to content has definitely shifted. I’m more focused on creating value and making an impact now than ever before. Switching gears a little bit, you do more than just create content. You’ve also got a full merchandise line, and an online community and recently did a revamp on Tratter House, how do you manage it all?
Jesus, first and foremost. He keeps me grounded. Beyond that, I live by what I call my “Bulletproof
Blueprint,” which is all about focusing on daily wins. Every day, I make it a point to pray and get a mental and spiritual win. I also try to take care of my body as best I can for a physical win, and I always make sure to tackle my top priority for the day.
Planning is a big part of it too. You need an action plan, know how to set goals, and stay disciplined. It’s not just about dream ing big—you have to really understand your own mind and how it works before you can bring those visions to life.
I’ve seen the results in my own life, and people often ask, “Nick, how did you get there?” That’s what led me to create my online community. I took the time to break it all down and built an eight-week program where I personally guide people through the process. It’s not just a “buy my course and good luck” kind of thing. I walk with them every step of the way, pushing them to do things that might feel uncomfortable because that’s how growth happens.
At the end of the day, handling it all comes down to Jesus, sticking to a solid routine, and leaving space for spontaneity and grace. What do you think the Western Industry needs more of?
Positivity. I think the Western industry just needs more of a mindset like, “Hey, we’re doing this because we want people to love our lifestyle, and we want more people to join it.” That’s really what it’s about.
Sometimes, especially on the influ encer side, people get too caught up in clicks and money instead of focusing on the value we’re creating. But at the end of the day, we’re all on the same team. It’s not about who’s better, who has more fol lowers, or who’s doing day work versus making TikToks. We’re all working toward the same goal, which is keeping this lifestyle alive and thriving. Our money and efforts all circulate within the industry, and that’s what keeps it strong. Pretty early on in your content creation journey, you brought on a pretty significant sponsor. Can you tell me a little more about what it’s been like to partner with Ariat as your main partner?
one of the best bull riders in the world but also such a down-to-earth and personable guy. It’s amazing to see someone like him being a badass athlete while also jumping on the phone to make some funny TikToks. It’s the perfect example of two worlds coming together.
Ariat is doing a fantastic job of being progressive in this space, bringing in ambassadors like myself, Blake, and Roy, and pairing us with athletes. That collaboration is so important because, in this industry, we need to teach athletes how to market themselves while also encouraging influencers, who market themselves daily, to collaborate more. Ariat bridges that gap beautifully, showing how the two can coexist and thrive together.
When we first started TrAtter House, I remember staying up until three in the morning building a pitch deck for Ariat. I was praying about it, hoping it would work out because they’re one of the biggest brands in the industry. A lot of people don’t see the behind-the-scenes work that goes into this—the late nights, sending emails, polishing pitch decks, scheduling meetings—it’s all part of treating this like the business it is.
When we finally landed that contract, it was such a special moment, and continuing to work with them over the years has been incredible. At this point, it feels like we’re family. It’s truly a dream partnership, and I love what Ariat stands for and everything about working with them. To wrap us up, what is something that you want people to know about being a high-profile content creator?
They’ve been our main sponsor at Tratter House for over three years now, and it’s been an incredible partnership. We’ve worked to get them exposure, promote their flagship stores across the country, and support their involvement as a title sponsor of PBR. We also promote their riders, like John Crimber, who’s not only
I would say that we’re people too. I get that all the time, like, when they meet me in person, they’re like, Wow, you’re actually real. And I was like, I mean, you got to realize that the words you say on the internet have weight. And I like to put it this way, like, and this is why I feel very qualified to teach the bulletproof mindset is because I get to mess up in public, right? Everyone else gets the mess up in private, but I get to mess up in public, and that takes a specific mindset. But also, I wish people were aware of that because they just view you. It’s the same mindset as how little kids view their teachers. They think the teacher lives at the school, and they think we live on the internet. They don’t think we’re real people. So I just say, be mindful of your words, and know that we’re people too, and be uplifting and positive.
If you want to see what Nick is up to these days, make sure to follow him on social media @TheNickLuciano.
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Gatlin Didier A Look Into the Life of Rebel Rancher
In this conversation with Gatlin Didier, we dive into the heart of what makes him one of the most compelling voices in agriculture and content creation today. Gatlin shares his journey from humble beginnings in small-town Oklahoma to becoming a digital storyteller with half a million subscribers, balancing humor, authenticity, and a deep love for God, family, and country. From the challenges of staying true to his values in a fast-paced, brand-driven world to the joys of connecting with millions through skits, parodies, and personal reflections, Gatlin’s insights are as thought-provoking as they are inspiring. He discusses the rebel spirit that fuels his work, the importance of building genuine community, and why supporting creators is about more than just buying products— it’s about investing in people who are passionate about making a difference. Whether he’s channeling his family roots into his characters or encouraging others to embrace personal excellence, Gatlin’s vision for content creation is grounded in faith, creativity, and a relentless drive to inspire others to be their best selves.
Krysta: You recently just surpassed 500K subscribers on YouTube, how does that feel remembering where you started?
Gatlin: That was a big milestone. It’s kind of surreal because when I first started making YouTube videos, I remember my very first full video—January 7, 2020. Even now, it feels similar to back then. I remember thinking, ‘Who is going to watch this?’ I didn’t know who would, and honestly, I didn’t care. I just wanted to make it because I enjoyed it.
In the beginning, I had a hard time getting even 100 people to watch a video. So, hitting the half-a-million-subscribers mark feels surreal. I still remember when we crossed 100,000 subscribers—maybe a year and a half or two years ago. That was a huge milestone. We got the silver plaque, which was really exciting, but hitting 500,000 is on another level. It’s humbling when you think about it. That’s half a million people. You can’t even really conceptualize what that looks like. If we put 500,000 people out in our pasture, we wouldn’t have enough land to hold them all.
Thinking back to those early days when I just started the channel, it’s crazy to reflect on everything that’s brought us to this point. We’ve made thousands of videos, and a big part of our growth is thanks to YouTube Shorts. For a long time, we focused on long-form content, and we’d get around 2,000 views—even for our Sunday night conversations. Parodies were one area where we consistently did well, but Shorts really changed the game.
Now, it’s amazing to see how we’ve built this platform where we can do so much: longform videos, short-form content, vlogs, and skits. YouTube has been the perfect space to
showcase all of it. It’s humbling to look at where we started and how far we’ve come.
This milestone is a huge accomplishment, but now we’re asking, ‘What’s next?’ The next goal is to hit one million subscribers. We’re just going to keep doing what we do—creating, posting, and seeing where it takes us.
While you’re mostly known for your viral parodies, you also include a lot of content around your faith, freedom, and agriculture. Can you dive into what balancing the two forms of content has been like and what you hope it brings to your audience?
We hook people with our skits and characters— that’s the kind of content that reaches the masses. A lot of people discover us through those skits, but what I love about building a community and a loyal following is being able to show our real side. It’s amazing how much more appreciative your followers are when you do that.
It’s still a little weird to think about people following us. Sometimes I think, ‘Why would anyone want to follow me?’ But it’s humbling to know that people connect with what we create. We try to be as authentic as we can, even when we’re playing characters. For example, Gate Bart is really just my cousin Jarrett, but a more flamboyant or theatrical version of him. Granny is like a Spitfire alter ego—she’s based on my
grandma but with a little more sass. And Darrell? He’s an embodiment of my grandpa and my dad. Those characters are all huge parts of my DNA, and I think that’s why they resonate so much with people.
What’s really special is when we pull back the curtain a bit. We’ll share behind-the-scenes clips, like me asking Granny a random question, or show more personal interactions, like the Sunday night conversations. Those moments are where you really build an authentic community. That’s when people feel like they’re sitting at home with you, having a cup of coffee or breaking bread. If you can make people feel that way—like they’re immersed in your world—then you’re doing something special. It stops being just content for them; it becomes a genuine connection.
The fun part is that this wasn’t our original plan. We didn’t set out to do vlogging or lifestyle content. But pulling back the curtain and sharing our true selves has been a rewarding experience. At the same time, we’re very protective of our family and personal lives. My cousin and I both have kids and are married men, this allows Granny to get to spend time with her great-grandkids on the farm. It’s important to us to protect our families while still giving people a little glimpse into what our world is really like.
Striking that balance has been an amazing journey. Sharing just enough to connect without oversharing has helped us build something real with our audience, and that’s what makes it so meaningful. You aren’t the only one who has become a well-known name online, you’ve also brought Granny along with you on this journey? What has that been like for your relationship with her and what does she think of it?
The things she’s seen in her life, and where she’s at today, absolutely fascinates me. I’m a huge observer of people—I love anthropology, studying how humans think, work, and operate. That’s also the actor in me, wanting to understand human behavior. When I think about her life, it amazes me. She grew up in a poor family, married into a farming family, and faced all the challenges and adversities that come with that life. At the same time, she lived through some of America’s most transformative decades—from the 1950s through the 1980s—wars, political upheaval, assassinations, and so much more.
Now, in the later years of her life, she’s living a completely different kind of life, one that most people never experience. It’s like she’s already lived one full life and is now living another—and this time, it’s all unfolding in front of millions of people. That contrast fascinates me.
One of the things I love most about her is how she views it all. She often says, ‘It’s great. It’s a blessing.’ That’s her perspective on life, and it’s humbling.
Whether she’s getting attention or not, every day is a blessing to her. And the incredible thing is, she hasn’t changed one bit. She’s still the same person I’ve known my whole life. The only thing that’s changed is how often she gets recognized.
When we go to Walmart, she gets recognized almost every time—at least five times, sometimes as many as 20. There are times she can’t even shop because people stop her so much. But aside from that, she doesn’t really grasp how popular she is. That’s part of the beauty of her age—she doesn’t fully understand the scope of all this, and in a way, I envy her for it. Sometimes I wish I could trade places with her, to be blissfully unaware of everything, to just exist in the moment without overthinking it all.
It’s a truly fascinating life, and I feel so lucky to share this journey with her. I know I’ll carry these memories with me for the rest of my life. One day, I’ll tell my kids and grandkids about her, about the bond we had, and all the stories we created together. Hopefully, I’ll have the kind of relationship with my grandkids that I have with her. That would be the greatest blessing of all.
An underlying theme of your content is “being a rebel in today’s modern world”, can you expand on that?
The whole reason we started all of this was because, at the time, we felt like everything we put out there in a traditional way just wasn’t working. It seemed like we kept losing brand deals, getting attacked, and even receiving death threats just for sharing aspects of our lives. It felt like that was the norm. But now, there’s a new norm—a different way of doing things.
When you push against the norm, people call you rebellious. And honestly, I’ve come to embrace that. I love history, and if you look at the foundation of our country, it was built on rebellion. Our Founding Fathers were literally rebels—they didn’t like what was happening under the monarchy, so they stood up, pushed back, and created something entirely new. That rebellious spirit is what I think defines America. Being rebellious, in my opinion, is being patriotic. It’s about standing against the status quo, calling things out, and doing what’s right, even when it’s unpopular.
I like to think of us as rebels with a cause— kind of the opposite of James Dean’s Rebel Without a Cause. For me, everything we stand for boils down to God, family, and country. That’s what drives us, and in today’s world, living by those values can feel like an act of rebellion.
I’ve always had that rebel streak in me. I was the black sheep of my family—the one who thought I could be an actor and went to Hollywood. My wife jokes that I even rebel against our HOA when there’s an issue. I’ve always been someone who questions things, asks ‘why,’ and challenges the norm. Apparently, that was considered dangerous in school because I was always getting in trouble for it.
When people think of rebels, they picture someone lighting things on fire or rocking a spiky Mohawk. But to me, being a rebel is about standing for something when no one else is willing to. That’s the kind of rebellion I’m talking about, and I think it’s why we’ve been labeled the ‘rebels of ag.’ On social media, especially in the agriculture world, we’re probably some of the biggest rebels. That’s likely why we don’t get asked to participate in a lot of things, and honestly, I’m okay with that. People often say that having a large influence online often comes with a big responsibility, is there anything in particular that you hope to get across in your content?
Like I mentioned earlier, inspiring people is a big part of what I aim to do. Whether it’s tapping into the intrigue sparked by something like Yellowstone—which, by the way, I’ll give Taylor Sheridan credit, the guy can tell a great story—or just creating something meaningful, it’s all about storytelling for me. I’m a storyteller at heart. I want people to be entertained and enlightened, but I also want to encourage them to educate themselves, to dig deeper, and to realize that not everything they’re told is true.
That ties back to the rebel mindset—asking questions, challenging the norm, and seeking the truth. My hope is that our content inspires people to pursue their passions, to go after what they really want in life, and to strive to be the best versions of themselves. Because if we all worked toward personal excellence, this truly would be the greatest place on earth.
There’s a guy I like to listen to, Andy Frisella, who says, ‘Personal excellence is the ultimate rebellion.’ I believe that wholeheartedly. When we focus on becoming the best versions of ourselves, we start solving problems—not just for ourselves, but for agriculture, for our communities, and for our country.
So, if I can inspire even one person to work toward their best self, then I feel like I’m doing the Lord’s work. That’s what drives me, and that’s the purpose behind everything I create.
Gatlin’s Closing Thoughts
The main thing I want people to understand—whether it’s about supporting us or any other content creators, especially in the ag community—is that most of us don’t do this for fame or a quick buck. We do it because we love it, believe in what we’re sharing, and because we’re passionate about it. The content we create is meant to add value to people’s lives, and we genuinely want to make a positive impact.
If you’re wondering how to support creators like us, it’s pretty simple. For example, we sell our own beef. If you want to support what we’re doing, buy some beef from us. Or grab a shirt or a sticker. If a creator you love has brand partnerships with discount codes, use those codes. Supporting creators in those ways helps them keep doing what they love and sustain their work for the long term. At the end of the day, to keep creating content and doing it well, there has to be a way to monetize it.
So my message to anyone who values what creators do is this: instead of going to Target or buying from massive corporations, consider supporting small creators and small businesses. For example, if you’re in Texas and follow Tucker Brown, go buy some beef from him or attend one of his sales. Support your favorite creators by buying their products, using their codes, or simply spreading the word about what they do.
So if you truly love creators and what they stand for, think about how you can support them. Instead of buying another pair of Nikes, maybe buy something from a creator whose values align with yours. Support small businesses that are doing good in the world, not massive corporations that exploit labor or treat people poorly. That’s how we can make a difference—not just for creators like us, but for the kind of world we want to live in.
A Lifetime of PASSION
Chris Navarro’s Journey in Art & Life
Krysta: Can you tell our audience more about yourself?
Chris: I grew up in a military family, moving between airbases in the U.S. and Europe. My father, a dedicated Air Force officer, served in WWII, Korea, and Vietnam, while my mother, who was orphaned at just five years old, became the backbone of our family. Married at a young age, she raised five children—my brothers Rick, Mark, Herbert, my sister Eve, and me—often on her own while my father was deployed for months at a time. Her strength and determination shaped me in ways I did not fully understand until much later. My brothers followed in my father’s footsteps and became military aviators. I started flying at 19, but my first love was always horses. At 12, I got my first horse, joined 4-H, and began showing horses in halter, pleasure, and gymkhana competitions. By 16, I was riding bareback broncs and bulls in rodeos, embracing the thrill and challenge of the sport. Rodeo and bull riding have always been a big passion in my life. I rode bulls for 5 years and my son JC rode bulls professionally in the PBR. The thing about bull riding is it is not if you are going to get hurt but when and how bad. Bull riders are gamblers and adrenaline junkies. The big problem is if you want to play you have to use your health for chips. People who have never ridden bulls ask, what is the reason for competing in
such a dangerous sport? I tell them anytime you mix adrenalin with joy it becomes an addictive cocktail and you always want to come back for another taste, always chasing that rush of the next ride.
This passion carried into my art. My first sculpture in 1980, Spinning and Winning, depicted a bull rider. Years later, my first public monument was a 15-foot bronze bull rider of World Champion Lane Frost who lost his life competing at Cheyenne Frontier Days. Creating art and riding bulls share a common thread—both demand heart, soul, and commitment.
Riding bulls and creating art are similar in nature. To give your very best you must put your heart and soul into it. I tell others being a bull rider was great training for being a professional artist. They always ask how is that? I explain the three things you need to be a good bull rider: confidence, belief, and ignorance. Those are the same exact things you need to make it as an artist. The real reason for my success is I have a PhD in art. I was poor, hungry, and determined, while I did not have much going for me when I started sculpting, no money or formal art training. However, I did have a belief that what I lacked in talent and knowledge I could make up with effort and determination. There are many things in our lives we have little or no control over. The things we do have control over are our time and energy.
How did you find your way into sculpting rather than another medium?
It was 1979 and I was 23 years old. My friend Sy Gilland and I were out hunting and decided to visit his cousin, who was a caretaker for Wyoming sculptor Harry Jackson’s studio in Lost Cabin, Wyoming. Walking into Jackson’s home and studio, I had no idea that my life was about to change. There it was, Two Champs, a bronze sculpture that instantly captured my attention. It depicted a cowboy riding the famous Wyoming bucking horse, Steamboat. Looking at this magnificent bronze, with its raw power and beauty, I felt compelled to touch it. It was the most beautiful thing I had ever seen. I wanted to have it. I asked how much the sculpture was and it was $35,000. “Wow, I could never afford that! But maybe I could make my own.” The very next day, I visited Goedicke’s Art Supply store in Casper, Wy. I told the owner that I wanted to make a bronze sculpture and asked if he would sell me the supplies I needed to get started. I put all the materials in my truck and drove to the Natrona County Library, where I asked the librarian if she would show me all the books she had on sculpting. With books and sculpting supplies in hand, I drove back to my trailer house and started creating my first sculpture. My first bronze sculpture was going to be about bull riding, something I had a knowledge and passion for. I studied the library books and I began creating my first sculpture. Most of my learning came from the school of, “I didn’t know any better, trial-anderror” method. It was an extremely slow process. I worked on weekends and nights, and it seemed to take forever. I had two weeks of paid vacation per year, so I took one week off to devote all my attention and time to getting it done. My buddies at my oilfield job thought I was crazy to spend my vacation time alone, in my trailer house, working on a sculpture. But I had a burning desire to finish this sculpture, and somehow, I knew that it would change my life. I finally completed the sculpture, which I titled Spinning and Winning. The next step was to get it cast in bronze. I had heard of a lost wax bronze-casting foundry in Cody, Wyoming. I drove up to Cody and they informed me it would cost $1,000 to cast my first sculpture! I had no idea it was going to be that expensive, but I was committed and used my savings to get it done. That sculpture did change my life. Remember every expert was once a beginner. Do not be afraid to follow your dreams. So, embrace the struggle and go out there and make a living doing something you have a passion and love for. Life is too short not to!
What does your creative process look like from start to finish after you have decided on what you will be sculpting?
I will make a small clay sketch of my initial idea and work out my composition and design along with the story I want to tell. I will then decide on what scale I will work on basing everything on the head length of the figure I am working on. I will then use a model for posing and reference to my design. When I am finished with my clay original, I will then begin the molding process to get it ready for bronze casting.
You work in all western, wildlife, and Native American-inspired art, how or where do you find inspiration for each piece?
I have a passion and knowledge of Western art because I have been a horseman and cowboy most of my life. I am inspired by all
kinds of things and events and I have never put limitations on my mediums or subject matter. I am known mostly as a monumental bronze sculptor but I create drawings, paintings, photography, videos, and books. The most important thing is to be excited and challenged by what you are working on. I do not think you can be great at something unless you really love it and love is an emotion you cannot fake. I have always tried to follow my instincts, listen to my gut, and create art that excites me!
What message do you hope to send with your art?
When others look at my life’s work, I hope they are inspired to see hope and to live life with determination. My advice is to never give up and not take no for an answer. Believe in yourself when no one else does. Do not be afraid of failure or being knocked down. Just keep getting up and do the best you can with what is
in front of you. It is a waste of time to worry about the amount of talent you have or do not have. With work, you can make your talent and knowledge grow. Desire, determination, and dedication are the ingredients of success in any field. To be successful at something you care about is a matter of being someone who does not quit and that ability is available to everyone. You never really know what you can do until you try. Remember you create your reality and every expert in any field was once a beginner. You cannot let the fear of the unknown keep you from following your dreams. Do not be afraid to embrace the struggles in life.
The creation of bronze sculptures is extremely time-consuming and labor-intensive. I find the labor gives me great satisfaction. All artists hope to live on in their work. Knowing my work will be standing in the sun long after I am gone for future generations to experience and enjoy is extremely rewarding’’ Sculpting is what I do for a living, and I do not ever plan on retiring. I have found something I really love and have a passion for. I hope others can see that through the works I have created because, in the end, it is not about how many years you lived in this world but what you leave behind that truly matters.
About Chris Navarro
National award-winning artist Chris Navarro is from Casper, WY, and is the owner of Navarro Gallery and Sculpture Garden in Sedona, AZ. Navarro has been sculpting professionally since 1986. He is best known for his large public sculptures. His work is included in 12 museum collections and over 36 monumental bronze sculptures placed throughout the country. Monumental sculptures include Champion Lane Frost, a 15’ bull rider at Cheyenne, Wyoming a 16-foot-tall Bronze of the famous bucking horse Steamboat for the University of Wyoming. ‘’ and ‘’The Messenger’’ for the historical Alamo Mission in San Antonio, TX. The author of 4 books ‘’Chasing The Wind’’ ‘’Embrace the Struggle’’ Dare to Dream Big’ ’and ‘’Art of Rodeo’’ He was selected as the Honorary Artist for the 2015 Buffalo Bill Art Show in Cody, WY received the 2015 Wyoming Governor’s art award and in 2018 the Distinguished Alumni Award from Casper College. In 2021 he received the Legacy Award and induction into the Bull Riding Hall of Fame. in 2022 inducted into the National Multicultural Western Heritage Museum Hall of Fame in Fort Worth, TX. For more, contact Navarro Gallery at 928-204-1144, navarrogallery@gmail.com, or www.chrisnavarro.com.
FROM THE
Lane Equine Photography Q&A
Sarah Lane has always been drawn to horses. Her mother had once ridden endurance horses across the New Mexico desert, and the remnants of that era remained—two silver Arabian mares in the back pasture. One was barely broke, the other almost completely untouchable. At just eight years old, Sarah ventured into the field with a brush, hoping to groom the less wild of the two. The mare spooked, bucked, and kicked her in the face. All she remembers is waking up, crawling under the barbed wire, and then waking up again—screaming. Her jaw had been crushed.
An experience like that would deter just about anyone from being around horses again, but not Sarah. As a teenager, she would walk miles down the road to clean out pastures for an entire afternoon, and at 18, she left high school to work full-time, running a 75-horse breeding farm filled with Arabians and Saddlebreds. She took on every role—stallion handler, horse hauler, foal raiser, vaccinator—learning the horse industry from the ground up. By 23, she had picked up a borrowed camera and snapped a marketing photo of a weanling being prepared for sale—the first image she took that garnered attention. At 24, while painting houses, she lost her job during COVID and did whatever she could to make ends meet—taking on horse jobs, delivering food, and capturing photos whenever possible. That time of uncertainty eventually led her to her current career in aviation.
Life has pulled Sarah away from horses many times, but she has never stopped fighting to build a life around them. Every challenge, job, and transition has been a step toward discovering how to carve out a career that keeps her connected to the animals she loves. I was thrilled to explore this journey with her even more in this feature Through the Lens.
Krysta: Growing up, did you always want to be a photographer? Then expanding on that, what did the beginning of your photography career look like?
Sarah: Growing up, I wanted to be a scientist, then a veterinarian, then a nurse—before finally landing on business management. I spent my late teens and early twenties chasing careers and degrees that weren’t right for me. There’s so much pressure after high school to choose a lifelong path, and when I finally quit school, I felt like a failure. I had passed up a full-ride scholarship to pursue veterinary medicine, only to flunk out of physics at my local school. Meanwhile, my friends were landing nursing and marketing jobs, earning titles, and building careers. I felt like a quitter, bouncing from job to job without finding a true fit.
That lack of confidence made it even harder to pursue photography the way I should have. I kept practicing, but I had no money for classes or workshops, and the industry’s gatekeeping made things even more challenging. Every time I reached out to photographers for guidance, I was met with silence. It felt like a dog-eat-dog world, and I had to teach myself everything just to stay competitive.
Everything changed when I started shooting with my friend, world-class model Stephanie Passmore. What made the difference for me was confidence—having just one person believe in my creative ideas, encourage me, and not make me feel silly for wanting to shoot with horses. Stephanie was that person, and from there, my career finally began to turn. In addition to shooting beautiful images, you now have workshops all over the country, how did finding the need for those transpire?
My workshops stem from remembering the girl I used to be—the one who couldn’t get help, couldn’t afford a workshop, and felt lost in an industry full of competition and gatekeeping. I know that struggle firsthand. Even now, I hear photographers tearing down newcomers, acting like anyone with a camera is a threat. That mindset is all wrong.
I started traveling and shooting purely for myself—chasing dream locations, documenting experiences, and pushing my limits. I’ve crossed frozen rivers on horseback, ridden for hours to capture golden light on a mountaintop, and witnessed incredible moments like 130 horses crossing a river. Eventually, I realized these dream shoots weren’t just mine; they were the dreams of so many others.
I had always wanted to host workshops and change the learning culture in equine photography. Through countless conversations and surveys, I found that many aspiring photographers never attended workshops because of high costs. Those who did often faced knowledge gatekeeping, lack of personal investment, poor organization, and missed opportunities. When I finally attended some workshops myself, I saw those problems firsthand.
That’s why my workshops are designed to be welcoming to all skill levels, from beginners to professionals. They offer high-caliber-styled shoots, diverse locations, and complete transparency—nothing is held back. I strive to make them accessible and inspiring, ensuring each attendee leaves feeling supported, empowered, and creatively fulfilled. Networking, mentorship, and real opportunities are a huge focus.
At the end of the day, I truly care about every person who invests in me. They don’t just attend a workshop—they gain a lifelong supporter. My biggest compliment is when a brand-new photographer reaches out for help choosing their first camera or attending their first event. Knowing they feel safe, encouraged, and confident enough to take that step is exactly what I set out to achieve.
Are there other photographers who have inspired you in your own work? Or who do you look up to in the equine industry?
My biggest idol in the industry has always been April Visel. Her creative eye, fashion pieces, Spanish and Arabian horse subjects, and locations have been pure inspiration for me. I have followed her work for many years. I recently asked her to attend our Utah event, thinking surely she wouldn’t. But she came. In front of all of my attendees, she gave me the greatest compliments, beyond validating me as a professional, and was truly better in person than I could have ever imagined. She’s absolutely one of a kind and will continue to inspire my work and goals. Do you have an ultimate bucket list location as far as where you would like to shoot some day?
It is hard to choose one bucket list location that I would like to shoot in, as we’ve discussed a number of them to set for our first international workshop location. I would personally love to embark on an African horseback safari above all else. I have also dreamt of shooting with the white Camargue stallions off of the coast of France, high-action horses on the Pacific Northwest Beaches, Lusitanos and Andalusians in Portugal, and cattle ranchers in Australia. And last but not least I would love to shoot on black sand Hawaiian beaches with horses and native women. I will be working to make these a reality for myself and others. What advice would you give to aspiring equine photographers?
We are neck deep in the age of the internet, and I know for us shy folk, it’s an uphill battle. Stop visibly lacking confidence in your own work and presence. That will kill your client base before you even have a chance to obtain one. This means consistent posting and using original captions to truly connect on a personal level and build trusted followers. Five likes or no likes, keep going. Building a relationship over the internet takes time, and you have to recognize it’s a long game.
There are plenty of photographers out there with tens of thousands or hundreds of thousands of followers on paper. But are you seeing it in real interactions? Are you seeing the effort and authentic connection by the photographer? Sometimes, it’s an illusion! Stop comparing yourself to them, and get to work. Self-comparison will be the death of you, and so will social media if you don’t put it away from time to time.
Choose high-quality horses and comfortable, experienced men or women to shoot with. When you are just starting out, reduce your uphill battles at every corner you can. Opt for quality over ease of access or procedure when building your portfolio.
Do plenty of home research on unique poses and small details to give your images higher levels of quality and diversity. Always go the extra mile on the details. Plan your shoots from the roots up. Write things down and keep lists!
Shoot with various individuals who have high followings and get your work out consistently. When they re-post your work, you gain immeasurable reach, new followings, and potential leads, and you will meet more people.
Find the right people to collaborate with on a professional level. They are out there, I promise. I highly encourage collaboration and finding friends with fellow photographers. This can provide you with a wonderful support system. I started exactly where you are. And so did everyone else.
Sarah’s Closing Thoughts
To all of the little girls out there, lost teenagers, and women fighting through their twenties and thirties with no one supporting their dreams- don’t miss out on the life that was meant for you.
Bringing Country Music’s Untold Stories to Life with The Western Side
BY KRYSTA PAFFRATH
Country music isn’t just about the songs—it’s about the stories behind them. That’s exactly what Andrew Thompson set out to capture when he launched The Western Side, a YouTube channel dedicated to celebrating country and Americana music.
Growing up in a small Ohio town, Andrew developed a deep appreciation for storytelling, and over time, he realized his true passion wasn’t just in playing music but in uncovering the journeys of the artists who create it. Now, through in-depth videos and live sessions, he’s bringing fans closer to the heart of the genre, offering a space where music lovers can connect, discover new talent, and keep the spirit of country music alive.
Krysta: Can you tell our audience a little more about yourself?
Andrew: I grew up in a small town in southern Ohio with only about 2,000 people. My family had a decent amount of property, so I spent a lot of time outdoors, either riding around on my Polaris RZR or playing sports. Music became a big part of my life when I started high school. I picked up the guitar because one of my best friends was really talented, and I wanted to jam with him. Initially, I thought I’d pursue music as a performer, but over time, I discovered that people connected more with my storytelling, particularly about the country music landscape. That’s when I realized my passion for sharing the stories behind the artists, music, and culture was something unique. Can you dive a little bit deeper into the mission of your YouTube Channel, The Western Side?
The mission of The Western Side is to build a community for country and Americana music, where they can come together to talk about their favorite artists, discover new ones, and dive deeper into the stories behind the music. It’s really about celebrating the genre we all know and love while offering some background on how these artists made their way onto the scene. I’m all about creating a space for music lovers to connect and share their passion. We’ve also decided to take a leap into being a music media company, and the most exciting thing that I’m stoked about is bringing live sessions to people. We’ve just wrapped up our first one with rising star Hunter Flynn and there’s more to come. What made you want to start creating content in the Country Music space?
Country music has always been in the background of my life, even though in high school I was more of a rock and roll kid. One of my fondest memories is going with my grandma to this old country store where they’d play bluegrass and country music past midnight when I was a kid. I could grab any drink I wanted—usually a pop—and stay up late, soaking in the music with her. It was such a unique experience that stuck with me.
When COVID hit, I reconnected with real, traditional
country music. While a lot of mainstream country has leaned more into pop, artists like Charley Crockett and Tyler Childers really opened my eyes to the deeper roots of the genre. I found myself drawn to their authenticity and storytelling. That’s when I realized I wanted to dive deeper and create a platform where I could share my thoughts and celebrate this amazing music with others.
With the surge in popularity of country music, what unique perspective or spin do you bring when it comes to your videos?
I think what sets my content apart is the focus on storytelling. I don’t just cover the surface-level facts about artists—I really want to present a narrative that draws people in. My goal is to give viewers a deep, immersive look into how these musicians came to be, exploring their journeys in a way that feels almost like a dramatic story rather than just reporting the news. I want people to feel connected to the artists and their music on a deeper level. For me, it’s all about creating something that’s compelling and rich with detail, so viewers walk away with a real sense of who these artists are and what their music means.
What does it mean to you, personally, to be keeping the spirit of country music alive through your videos?
To me, keeping the spirit of country music alive through my videos is about preserving its rich history and the authenticity that makes it so special. Country music has always been a voice for everyday people, telling real stories about life’s ups and downs. Through my content, I feel a responsibility to honor those roots and make sure the stories, values, and traditions that define the genre continue to resonate with both longtime fans and new listeners. Is there anything else that you want to share with our readers?
I think it’s amazing how much country music and Western culture are intertwined. I’d just say that if you’re someone who loves authentic stories, whether they come from the ranch or the stage, The Western Side is a place where we can all come together to celebrate the music and the culture that defines the Western spirit.
